Product designer pro účty

📍 Job Overview

Job Title: Product Designer for Personal Accounts

Company: Erste Group (Česká spořitelna)

Location: Capital City of Prague, Prague, Czechia

Job Type: Full-time

Category: Product Design / Customer Experience

Date Posted: March 4, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the design and execution of impactful client acquisition campaigns for personal accounts, leveraging creative and data-driven strategies.

• Drive continuous improvement of personal banking products by analyzing client behavior through diverse research methodologies, including quantitative surveys, user testing, and in-depth interviews.

• Enhance the overall customer journey by identifying pain points and areas of opportunity within client interactions, aiming to significantly boost client satisfaction.

• Stay ahead of industry trends and innovations by researching and proposing new digital technologies and concepts for integration into banking services.

• Collaborate effectively within a Scrum team environment, participating in 14-day sprints to deliver iterative product enhancements and campaign optimizations.

📝 Enhancement Note: The role title indicates a focus on "Product designer pro účty" which translates to "Product designer for accounts." Given the context of Česká spořitelna being a large Czech bank, this strongly suggests a focus on personal or retail banking accounts. The description further clarifies this by mentioning "osobní účty" (personal accounts) and "správa financí" (finance management), solidifying the domain. The "campaigns" aspect points towards a GTM or growth-oriented product design function.

📈 Primary Responsibilities

• Design and conceptualize innovative campaigns specifically targeted at acquiring new clients for personal accounts, aligning with business objectives and market opportunities.

• Continuously monitor, analyze, and report on the effectiveness of all launched campaigns, identifying key performance indicators (KPIs) and areas for optimization.

• Propose and implement iterative improvements to existing personal account products and features, based on client feedback and behavioral data.

• Conduct comprehensive client research utilizing a mix of qualitative and quantitative techniques, including user testing, surveys, in-depth interviews, and A/B testing.

• Map and analyze customer journeys for personal accounts, pinpointing friction points and opportunities to enhance user experience and drive client satisfaction.

• Identify and evaluate emerging market trends and digital innovations that can be strategically integrated to enhance the bank's product offering and client engagement.

• Foster strong collaborative relationships with cross-functional teams, including IT (analysts, developers, testers), business strategists, and other stakeholders across the bank.

• Contribute to the development and refinement of product roadmaps and strategic initiatives for the personal accounts portfolio.

📝 Enhancement Note: The primary responsibilities were inferred by combining the "Jako product designer budete:" section with the broader company and team mission. The emphasis on "navrhovat kampaně s cílem získat nové klienty" (designing campaigns to acquire new clients) and "vylepšovat naše produkty" (improving our products) directly translates into core responsibilities. The research and analysis aspects are also explicitly mentioned.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Marketing, Business, Psychology, or a related field. A Master's degree is a plus.

Experience:

• 2-5 years of proven experience in product design, UX/UI design, or customer experience roles, preferably within the financial services or a related digital product environment.

• Demonstrated experience in designing and managing campaigns with a focus on client acquisition or growth.

Required Skills:

• Product Design: Ability to design user-centric products and features, with a focus on personal accounts.

• Campaign Design & Management: Expertise in conceptualizing, developing, and executing marketing or product campaigns to drive client acquisition.

• Client Experience (CX) Focus: Deep understanding of CX principles and the ability to empathize with client needs and perspectives.

• User Research: Proficiency in various qualitative and quantitative research methods, including user testing, surveys, and in-depth interviews.

• Customer Journey Mapping: Skill in analyzing and visualizing customer journeys to identify pain points and opportunities.

• Analytical Skills: Ability to interpret data, analyze campaign effectiveness, and make data-driven design decisions.

• Creative Thinking: A strong capacity for generating innovative ideas and solutions.

• Collaboration: Excellent interpersonal and communication skills for effective teamwork in a Scrum environment and cross-functional settings.

• Digital Technologies: Familiarity and comfort with digital platforms, tools, and emerging technologies.

Preferred Skills:

• Experience within the banking or financial services industry, understanding of banking products, services, channels, and processes.

• Proficiency in design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite).

• Experience with A/B testing and experimentation for product optimization.

• Knowledge of data analysis and reporting tools.

• Experience in leading or contributing to product strategy discussions.

📝 Enhancement Note: The experience level was inferred from the "Máte alespoň základní zkušenosti s designem produktů, procesů nebo distribučních kanálů" (You have at least basic experience with designing products, processes, or distribution channels) combined with the overall context of a "Product designer pro účty" role within a large bank. The "2-5 years" range is a common benchmark for mid-level product design positions that require both foundational skills and some practical experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Campaign Design Case Studies: Showcase examples of campaigns you conceptualized and designed, detailing the objectives, target audience, creative strategy, execution, and measurable results (e.g., client acquisition rates, engagement metrics).

• Product Improvement Examples: Present case studies demonstrating how you identified user needs or pain points through research and implemented product enhancements that led to improved client satisfaction or product usability.

• Customer Journey Analysis: Include examples of customer journey maps you've created, highlighting how you identified friction points and proposed solutions to improve the client experience.

• Research & Analysis Projects: Demonstrate your ability to conduct user research (qualitative or quantitative) and analyze the findings to inform design decisions, showcasing reports, insights, or prototypes derived from research.

Process Documentation:

• Design Thinking & User-Centric Process: Articulate your design process, emphasizing how you incorporate user feedback, research, and iteration into product development and campaign design.

• Campaign Development Workflow: Outline your approach to developing campaigns, from ideation and creative brief to execution, performance tracking, and optimization.

• Cross-functional Collaboration: Describe how you collaborate with developers, analysts, and business stakeholders to ensure seamless product development and campaign implementation.

• Metrics & KPI Tracking: Detail your methods for defining, tracking, and reporting on key performance indicators related to product performance and campaign success.

📝 Enhancement Note: Portfolio requirements were inferred from the "Jako product designer budete" section, particularly "Navrhovat kampaně s cílem získat nové klienty", "Průběžně vyhodnocovat účinnost kampaní", "Neustále vylepšovat naše produkty", "Zkoumat a analyzovat chování klientů", and "Hledat slabá a silná místa na zákaznických cestách". These directly translate into the need for portfolio examples showcasing campaign design, product improvement, customer journey analysis, and research.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Product Designer with 2-5 years of experience in Prague, Czechia, the estimated annual gross salary range is typically between 700,000 CZK to 1,100,000 CZK. This can vary based on specific skills, experience, and the candidate's negotiation.

Benefits:

• Comprehensive Health & Wellness: Medical care packages, potentially including dental and vision.

• Retirement Savings Plan: Contributions to a pension fund.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Access to training, workshops, conferences, and continuous learning opportunities in CX and client research.

• Employee Discounts: Preferential terms on banking products and services.

• Meal Vouchers/Contribution: Support for daily meals.

• Flexible Working Arrangements: While this role is on-site, potential for some flexibility or hybrid arrangements may be discussed.

• Modern Work Environment: Access to a well-equipped office space and collaborative work tools.

Working Hours:

The standard working hours are approximately 40 hours per week, typically Monday to Friday. The Scrum team operates with 14-day sprints, implying a structured work schedule with regular team meetings and agile ceremonies.

📝 Enhancement Note: Salary range was estimated using data for Product Designers in Prague, Czechia, considering a mid-level experience (2-5 years). Benefits were inferred based on standard offerings from large financial institutions in the Czech Republic, particularly for roles involving product development and client interaction.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking)

Company Size: Large Enterprise (Česká spořitelna is the largest Czech bank, part of Erste Group, employing thousands globally and tens of thousands in the Czech Republic).

Founded: Česká spořitelna was founded in 1825. Erste Group was founded in 1819. This signifies a long-standing, established institution with deep roots in the financial sector.

Team Structure:

• The "Accounts" team is a cross-functional Scrum team composed of diverse roles including IT specialists (analyst, developer, tester) and business roles (Product Designer, Methodologist).

• This team structure fosters a collaborative environment where business needs and technical execution are integrated from the outset.

• The team operates with a high level of seniority, indicating a wealth of experience and expertise among its members.

Methodology:

• The team operates using the Scrum framework, with a 14-day sprint cadence for iterative development and delivery.

• Emphasis is placed on understanding individual client needs and designing products and services that meet and exceed expectations, aiming to create "fans" out of clients.

• A strong focus on direct client communication and ensuring quality customer experiences across all touchpoints (branch, online).

• Data-driven decision-making is integral, involving the analysis of client behavior and campaign effectiveness.

Company Website: https://www.erstegroup.com/ and https://www.csas.cz/

📝 Enhancement Note: Company information was derived from the input data and general knowledge about Česká spořitelna and Erste Group. The description highlights a client-centric approach and a commitment to creating positive customer experiences, which forms the basis of the inferred company culture and team structure.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Product Designer. This role sits between junior and senior positions, requiring independent contribution and a solid understanding of design principles, user research, and campaign strategy, while still benefiting from senior guidance. The scope includes direct responsibility for the design of personal account products and acquisition campaigns.

Reporting Structure: The Product Designer will likely report to a Product Manager, Head of Product, or a Lead Product Designer within the Personal Accounts division. They will work closely with a dedicated Scrum team, collaborating daily with analysts, developers, testers, and a methodologist.

Operations Impact: This role has a direct impact on the bank's revenue and market share through the acquisition of new clients via effective campaign design and product improvements that enhance client retention and satisfaction. By understanding client needs and optimizing the customer journey, the Product Designer contributes to the bank's overall growth and competitive positioning.

Growth Opportunities:

• Specialization: Deepen expertise in financial product design, CX research, or campaign strategy within the banking sector.

• Leadership: Transition into a Senior Product Designer role, mentoring junior team members, or move into Product Management.

• Cross-functional Mobility: Explore opportunities in related areas such as UX Research, Marketing Campaign Management, or Digital Strategy within Erste Group.

• Skill Development: Continuous learning opportunities in advanced design tools, analytical techniques, and emerging digital trends relevant to the financial industry.

📝 Enhancement Note: The career path and impact were inferred based on the mid-level experience indicated and the responsibilities outlined. The role's focus on client acquisition and product improvement directly links it to business growth and revenue generation.

🌐 Work Environment

Office Type: The role is described as "On-site" and located in Capital City of Prague. This suggests a traditional office-based work environment within a large corporate setting.

Office Location(s): Headquarters in Capital City of Prague, Czech Republic. Specific office details might be provided during the interview process.

Workspace Context:

• Collaborative Environment: The description emphasizes working as a Scrum team and collaborating with various colleagues across the bank, suggesting an open and interactive workspace designed for teamwork.

• Technology Access: As a leading bank, expect access to modern design software, collaboration tools, and relevant analytical platforms.

• Team Interaction: Frequent interaction with product owners, developers, analysts, and other business stakeholders is expected, fostering a dynamic and communicative atmosphere.

Work Schedule: The position requires adherence to a standard 40-hour work week, Monday to Friday, with a structured approach aligned with the Scrum team's 14-day sprints. This involves regular participation in agile ceremonies such as daily stand-ups, sprint planning, reviews, and retrospectives.

📝 Enhancement Note: The "On-site" work arrangement and the company's status as a large bank in Prague were used to infer the work environment details. The emphasis on Scrum and collaboration further shapes the description of the workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Talent Acquisition will review applications and conduct a brief call to assess basic qualifications and cultural fit.

• Hiring Manager Interview: A discussion with the hiring manager to delve into your experience, design philosophy, and understanding of product design principles and campaign strategy.

• Portfolio Review & Technical Interview: A dedicated session where you will present your portfolio, showcasing relevant case studies (campaigns, product improvements, customer journeys). You will be asked to explain your design process, research methodologies, and the impact of your work. Expect questions testing your analytical and creative problem-solving skills.

• Team/Cross-functional Interview: You may meet with members of the Scrum team (e.g., a developer, analyst, or product owner) or other key stakeholders to assess your collaboration style and how you integrate with team dynamics.

• Final Interview: Potentially a discussion with a senior leader to finalize the decision and discuss overall alignment with the company's vision.

Portfolio Review Tips:

• Curate for Relevance: Select 2-3 of your strongest case studies that directly align with campaign design, personal account products, and customer journey improvement.

• Tell a Story: For each case study, clearly articulate the problem, your role and approach, the solutions you designed, the process you followed (especially research and iteration), and the measurable outcomes/impact.

• Highlight Data & Research: Emphasize how you used data and user research to inform your decisions and how you measured success. Quantify results whenever possible (e.g., "increased conversion by X%", "reduced user errors by Y%").

• Showcase Process: Be prepared to walk through your design process, from initial concept and user research to prototyping, testing, and iteration.

• Demonstrate Client Empathy: Clearly articulate how you understood and addressed client needs and pain points.

• Be Concise and Clear: Present your work visually and speak clearly and confidently. Be ready to answer detailed questions about your contributions.

Challenge Preparation:

• Be prepared for a design challenge or case study that may be given either before an interview or during one. This could involve analyzing a specific banking scenario, designing a feature for personal accounts, or proposing a campaign strategy.

• Focus on demonstrating your structured thinking, problem-solving approach, and ability to translate business needs into user-centric solutions.

• Practice articulating your thought process, justifying your design choices, and considering potential trade-offs and constraints.

📝 Enhancement Note: The interview and portfolio review process was structured based on typical procedures for product design roles in established companies, particularly in the financial sector. The emphasis is on practical demonstration of skills through a portfolio and case studies.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Proficiency in industry-standard tools such as Figma, Sketch, Adobe XD, or similar is expected.

• User Research Platforms: Familiarity with tools for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, SurveyMonkey, Typeform).

• Collaboration & Project Management: Experience with tools like Jira, Confluence, Trello, or Asana for sprint management and documentation.

Analytics & Reporting:

• Web Analytics: Experience with tools like Google Analytics or Adobe Analytics to track website and application usage, campaign performance, and user behavior.

• Data Visualization: Familiarity with tools like Tableau, Power BI, or Looker for creating dashboards and reports to communicate insights.

• CRM Systems: Understanding of how CRM data (e.g., Salesforce, Microsoft Dynamics) can inform product design and campaign targeting.

CRM & Automation:

• While not a primary focus, understanding CRM principles and how marketing automation platforms are used for campaign execution will be beneficial.

📝 Enhancement Note: The tools and technology stack were inferred based on the role's responsibilities (product design, campaign management, user research, analytics) and the context of a large, modern bank.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A core value focused on understanding and serving client needs above all else, aiming to create "fans" of the bank.

• Innovation & Continuous Improvement: A drive to explore new trends, technologies, and approaches to enhance products and services.

• Collaboration & Teamwork: A strong emphasis on working together effectively in cross-functional teams, valuing diverse perspectives.

• Data-Driven Decision Making: Utilizing data and research to inform strategies, measure impact, and optimize performance.

• Responsibility & Accountability: Taking ownership of design outcomes and campaign success, seeing initiatives through to completion.

Collaboration Style:

• Agile & Iterative: Working within a Scrum framework, fostering rapid iteration, feedback loops, and adaptability.

• Cross-functional Integration: Actively engaging with IT, business, and marketing teams to ensure aligned goals and cohesive execution.

• Open Communication: Encouraging open dialogue, constructive feedback, and knowledge sharing within the team and across departments.

• Proactive Engagement: Taking initiative to identify opportunities, solve problems, and contribute to strategic discussions.

📝 Enhancement Note: Team culture and values were inferred from the company's mission statement ("porozumění individuálním potřebám klientů," "vytvářet z našich klientů naše fanoušky") and the description of the Scrum team's collaborative and iterative approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation with Regulation: Integrating new digital trends and creative campaign ideas within a highly regulated banking environment.

• Data Interpretation Complexity: Effectively analyzing diverse datasets from research, analytics, and campaign performance to derive actionable insights.

• Cross-functional Alignment: Ensuring consistent vision and execution across various departments with potentially different priorities.

• Client Behavior Prediction: Accurately anticipating and responding to evolving client needs and preferences in a dynamic market.

Learning & Development Opportunities:

• Specialized Training: Access to courses and workshops on advanced CX research techniques, financial product design, and digital marketing strategies.

• Industry Exposure: Opportunities to attend relevant conferences and engage with industry leaders in fintech and banking.

• Mentorship Programs: Potential for guidance from senior designers, product managers, or business strategists within Erste Group.

• Internal Mobility: Pathways to explore other product design roles or related functions within the broader Erste Group ecosystem.

📝 Enhancement Note: Challenges were identified based on the inherent complexities of working in the financial services sector as a product designer, particularly concerning regulation, data, and cross-functional collaboration.

💡 Interview Preparation

Strategy Questions:

• "Describe a successful client acquisition campaign you designed. What were the objectives, your strategy, and the key results? How did you measure its success?" (Focus on campaign design, metrics, and ROI).

• "Walk me through your process for improving an existing product feature or service based on user feedback and data analysis. What research methods did you use, and what was the impact?" (Focus on research, analysis, iteration, and impact).

Company & Culture Questions:

• "What interests you most about working for Česká spořitelna and specifically on personal accounts?" (Show research into the bank's mission and values).

• "How do you envision your role contributing to our goal of turning clients into 'fans'?" (Connect your skills to the company's stated mission).

Portfolio Presentation Strategy:

• Start with the 'Why': Clearly state the business problem or user need your case study addresses.

• Emphasize Your Role: Detail your specific contributions and decision-making processes.

• Show, Don't Just Tell: Use visuals (mockups, journey maps, data charts) to illustrate your points.

• Quantify Impact: Whenever possible, present metrics and measurable outcomes that demonstrate the value of your work.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design choices, research methodologies, and problem-solving approaches.

📝 Enhancement Note: Interview questions were formulated to probe the core responsibilities and required skills of the role, focusing on campaign design, product improvement, user research, and collaborative capabilities within a banking context.

📌 Application Steps

To apply for this product design position:

• Submit your application through the official application link provided.

• Portfolio Customization: Tailor your resume and cover letter to highlight your experience in product design, campaign management, and customer experience, specifically mentioning any relevant financial services or personal account projects.

• Portfolio Preparation: Ensure your portfolio is up-to-date and showcases 2-3 strong case studies relevant to campaign design, product improvement, and customer journey analysis. Be ready to articulate your process and results for each.

• Company Research: Familiarize yourself with Česká spořitelna's mission, values, and current digital initiatives. Understand their approach to client service and innovation.

• Interview Practice: Prepare to discuss your design philosophy, problem-solving skills, and experience working in agile environments. Practice presenting your portfolio clearly and concisely.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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