Product Designer Pleno - BU Renda Variável

📍 Job Overview

Job Title: Product Designer Pleno - BU Renda Variável

Company: XP Inc.

Location: São Paulo, SP, Brazil

Job Type: Full-Time

Category: Product Design / UX/UI Design

Date Posted: January 13, 2026

Experience Level: Mid-Level (Pleno)

Remote Status: Hybrid

🚀 Role Summary

• Seeking a talented Product Designer (Pleno) to join the Variable Income Business Unit's design team, contributing to both app and web platform products.

• Focus on service design principles to drive product discovery and enhance the overall customer and advisor experience.

• Collaborate closely with product, technology, and data peers to develop a holistic customer view and identify opportunities for improvement.

• Utilize data analysis, journey mapping, and key metrics (NPS, CR, market share) to inform design decisions and measure success.

📝 Enhancement Note: The role explicitly mentions "BU Renda Variável" (Variable Income Business Unit) and "plataforma web do assessor" (advisor's web platform), indicating a focus on financial market products and services tailored for financial advisors. The emphasis on "design de serviço" (service design) suggests a need for a designer who can think beyond UI and consider the entire customer journey and ecosystem of services.

📈 Primary Responsibilities

• Conduct user testing and research to gather insights into user needs and pain points.

• Develop comprehensive user journey maps, mental models, and user flows to visualize and optimize the user experience.

• Implement data-driven processes and metrics to drive continuous improvement across digital products.

• Create interactive prototypes for both web and mobile platforms, ensuring a seamless user experience.

• Apply a strong understanding of Design Systems to ensure consistency and scalability in product design.

• Translate customer feedback and insights into actionable design solutions within the product roadmap.

• Contribute to the advancement of Design Ops best practices and tools within the design team.

• Monitor and analyze key experience and success metrics such as CSAT, CR, and NPS to evaluate product performance.

• Collaborate with multidisciplinary teams to increase the presence and efficiency of design within products.

• Direct data-based solutions that promote a culture of quality and continuous improvement for both clients and advisors.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on a data-driven and customer-centric approach. The mention of "Design Ops" suggests the company is investing in streamlining design processes, and the candidate is expected to contribute to this. The focus on both "cliente" (client) and "assessor" (advisor) indicates a dual-user perspective in product design.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design or a related field.

Experience: Proven experience working with digital products, with a focus on user experience and service design. Experience in the financial market, particularly Variable Income, is a significant plus.

Required Skills:

• Proficiency in user research methodologies and conducting usability testing.

• Expertise in creating user journey maps, mental models, and user flows.

• Experience in developing data-driven processes and leveraging metrics for continuous improvement.

• Skilled in creating interactive prototypes for web and mobile applications.

• Strong knowledge of Design Systems and their application.

• Demonstrated experience with digital product design.

• Domination of Figma for design and prototyping.

• Familiarity with research tools such as Maze and collaboration tools like Miro.

• Proficiency in research methods, service design dynamics, and digital product metrics.

• Experience working within Agile methodologies.

• Ability to translate customer voice into product planning and design.

• Experience in contributing to Design Ops practices and tools.

• Familiarity with experience and success metrics like CSAT, CR, and NPS.

Preferred Skills:

• Experience specifically in Service Design.

• Knowledge of the financial market, particularly Variable Income.

📝 Enhancement Note: The "Pleno" (Mid-Level) designation implies candidates should have a solid foundation and practical experience, ideally 2-5 years, in the required skills rather than just theoretical knowledge. The preference for financial market experience is a strong indicator that candidates with this background will be highly competitive.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong understanding of user-centered design principles through case studies showcasing end-to-end product design processes.

• Include examples of user research, journey mapping, wireframing, prototyping, and final UI design for web and mobile applications.

• Showcase experience with data analysis and how metrics (NPS, CR, CSAT) influenced design decisions and outcomes.

• Highlight projects where Design Systems were utilized or contributed to.

Process Documentation:

• Provide case studies that detail the application of service design methodologies, including mapping service blueprints or customer journeys.

• Showcase examples of how you've translated user insights into actionable design improvements.

• Illustrate your collaborative process with product managers, engineers, and data analysts, demonstrating how you integrate different perspectives into the design workflow.

• Include examples of how you've contributed to or leveraged Design Ops practices to improve design efficiency and quality.

📝 Enhancement Note: Given the emphasis on "design de serviço" and "data-driven processes," the portfolio should clearly articulate the candidate's ability to connect user needs with business objectives and measurable outcomes. A strong understanding of the design process from discovery to delivery, with evidence of impact, is crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Product Designer in São Paulo, Brazil, and considering XP Inc.'s position as a leading financial institution, the estimated annual salary range is between R$ 80,000 and R$ 130,000 (approximately R$ 6,700 to R$ 10,800 per month). This range can vary based on specific experience, skills, and interview performance.

Benefits:

• Health and Wellness:

  • Health insurance with no co-payment (including dependents).
  • Dental insurance.
  • Wellhub (Gympass) membership.
  • Zenklub access for mental health support.
  • Life insurance.
  • iFood Benefits (flexible meal/food voucher).
  • Transportation Allowance.
  • New Value (benefits club).
  • Parental Leave: 6 months for maternity, 20 days for paternity.
  • Childcare Assistance.

• Financial Life:

  • Exclusive Investment Funds.
  • Investment Advisory services.
  • XP Visa Infinite Card (no annual fee).
  • Access to credit options (e.g., payroll loans, home equity, real estate CCB).

• Work Model: Flexible In-Person Work Model.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week, with flexibility for hybrid work.

📝 Enhancement Note: The salary estimate is based on publicly available data for Product Designer roles in São Paulo, considering the "Pleno" experience level and the company's industry. The benefits package is extensive and reflects XP Inc.'s commitment to employee well-being and financial health. The hybrid model requires 2 days in the office.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services, Fintech, Investment Banking, Technology. XP Inc. is a major player in Brazil's financial market, aiming to democratize investments.

Company Size: Large (XP Inc. has over 4.6 million active clients and is a significant employer).

Founded: 24 years ago, indicating a mature company with established processes and a strong market presence.

Team Structure:

• The Product Designer will be part of the Design team within the Variable Income Business Unit, working within a specific squad.

• Squads are typically cross-functional, including Product Managers, Engineers, Data Analysts, and Designers.

Methodology:

• XP Inc. emphasizes a data-driven approach, leveraging metrics to inform decisions and drive continuous improvement.

• Agile methodologies are employed, fostering an iterative and collaborative product development process.

• A strong focus on customer experience and service design principles guides their product strategy.

Company Website: https://www.xpinc.com/

📝 Enhancement Note: XP Inc. promotes a culture of "Sonho Grande, Espírito Empreendedor, Foco no Cliente e Mente Aberta." This means they value ambitious goals, initiative, customer-centricity, and openness to new ideas. The mention of "BU Renda Variável" signifies a specialized focus within the broader financial services landscape.

📈 Career & Growth Analysis

Operations Career Level: This is a "Pleno" (Mid-Level) Product Designer role. Candidates are expected to operate with a degree of autonomy, contribute significantly to design strategy within their squad, and mentor junior designers over time. The role requires a blend of hands-on execution and strategic thinking, particularly in service design and data interpretation.

Reporting Structure: The designer will likely report to a Design Lead or Head of Design within the Variable Income Business Unit, working closely with a Product Manager and engineering counterparts within their assigned squad.

Operations Impact: The Product Designer plays a critical role in shaping the user experience of XP Inc.'s investment platforms. Their work directly impacts customer acquisition, retention, satisfaction (NPS, CSAT), and ultimately, the adoption and success of financial products offered by the company. By improving the advisor platform, they also directly influence the efficiency and effectiveness of financial advisors.

Growth Opportunities:

• Specialization: Deepen expertise in service design, user research, or specific areas of financial technology.

• Leadership: Progress to Senior Product Designer, Lead Designer, or potentially management roles within the design organization.

• Cross-functional Mobility: Opportunities to move into Product Management or other strategic roles within the company, leveraging their deep understanding of user needs and product development.

• Skill Development: Access to internal training, workshops, and potentially external conferences to stay updated on design trends and tools.

📝 Enhancement Note: The "Pleno" level suggests a candidate who is beyond entry-level and can independently manage design tasks for features or small products. Growth potential is strong in a company like XP Inc., which is focused on innovation and scaling its digital offerings.

🌐 Work Environment

Office Type: XP Inc. operates with a hybrid work model, requiring 2 days per week in the office in São Paulo. The office is designed to foster collaboration and innovation.

Office Location(s): São Paulo, SP, Brazil. Specific office details would be provided during the interview process.

Workspace Context:

• The office environment is likely dynamic and collaborative, reflecting XP Inc.'s entrepreneurial culture.

• Access to modern design tools and technology is expected.

• Opportunities for frequent interaction with cross-functional teams (product, tech, data) are integral to the role.

• The hybrid model balances the benefits of in-person collaboration with the flexibility of remote work.

Work Schedule: Standard full-time hours (approximately 40 hours/week) with a hybrid arrangement. This allows for focused work during office days and flexibility on remote days, suitable for deep work and analysis common in design roles.

📝 Enhancement Note: The requirement of 2 days in the office emphasizes XP Inc.'s belief in the value of in-person collaboration for design work, team building, and fostering their specific culture.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: Resume review to assess qualifications and alignment with essential requirements.

2. General Tests: Mindsight (cultural alignment) and Predictive Index (logical reasoning) tests.

3. Recruitment Interview: Discussion of expectations, career goals, and role fit.

4. Leadership Interview: Conversation with leadership to assess strategic thinking and potential contribution to the team and company.

5. Peer Interview: Interaction with future colleagues to evaluate synergy and teamwork.

6. Culture-Focused Interview: Deeper exploration of company values and cultural fit.

7. Offer: Final proposal including compensation and benefits.

Portfolio Review Tips:

• Showcase Process: Clearly articulate your design process for each project, emphasizing user research, ideation, prototyping, testing, and iteration.

• Quantify Impact: Wherever possible, use data and metrics (NPS, CR, CSAT, time saved, revenue impact) to demonstrate the success and business value of your designs.

• Highlight Service Design: Feature projects where you applied service design principles, illustrating your ability to map complex customer journeys and service ecosystems.

• Figma & Tools: Ensure your portfolio clearly demonstrates proficiency in Figma and other relevant tools (Maze, Miro).

• Tell a Story: Structure your case studies to tell a compelling narrative about the problem, your role, the challenges, your solutions, and the outcomes.

Challenge Preparation:

• Be prepared to discuss how you would approach specific design challenges related to financial products or advisor platforms.

• Anticipate questions about your experience with data-driven decision-making and how you use metrics to inform design.

• Practice articulating your design rationale clearly and concisely, especially when discussing your portfolio.

• Be ready to explain how you would integrate into a cross-functional squad and collaborate effectively.

📝 Enhancement Note: The multi-stage interview process, including specific tests and multiple rounds of interviews with different stakeholders, indicates a thorough vetting process. The portfolio review will be critical, especially highlighting service design and data-driven outcomes relevant to the financial sector.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration.

• Maze: For user testing and gathering insights from prototypes.

• Miro: For collaborative whiteboarding, journey mapping, and brainstorming.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) for tracking user behavior and product performance.

CRM & Automation:

• While not a direct CRM/automation role, understanding how design impacts these systems (e.g., lead generation forms, customer onboarding flows) is beneficial.

📝 Enhancement Note: The explicit mention of Figma, Maze, and Miro indicates the core design toolkit. Proficiency in these tools is non-negotiable. Experience with analytics tools is also highly valued for a data-driven role.

👥 Team Culture & Values

Operations Values:

• Sonho Grande (Big Dream): Encourages setting ambitious goals and tackling complex challenges.

• Espírito Empreendedor (Entrepreneurial Spirit): Fosters initiative, innovation, and a proactive approach to problem-solving.

• Foco no Cliente (Customer Focus): Prioritizes understanding and meeting customer needs, as reflected in the emphasis on user research and experience metrics.

• Mente Aberta (Open Mind): Promotes a culture of learning, embracing new ideas, and receiving constructive feedback.

Collaboration Style:

• Highly collaborative, working within cross-functional squads with product, technology, and data teams.

• Emphasis on open communication and shared ownership of product outcomes.

• A culture that values feedback exchange and continuous improvement, aligning with Agile and Design Ops principles.

📝 Enhancement Note: The company's core values are deeply embedded in their culture and influence how teams operate. Candidates should demonstrate how their work aligns with these values, particularly customer focus and an entrepreneurial mindset.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Financial Products: Designing intuitive experiences for complex financial instruments and market data.

• Dual User Base: Balancing the needs and workflows of both end-investors and financial advisors.

• Data Interpretation: Effectively translating diverse data sources into actionable design insights.

• Rapid Innovation: Keeping pace with the fast-evolving fintech landscape and XP Inc.'s ambitious growth targets.

• Hybrid Work Integration: Maximizing collaboration and productivity within a hybrid work model.

Learning & Development Opportunities:

• Service Design Mastery: Opportunities to lead and deepen expertise in service design methodologies.

• Fintech Specialization: Gaining in-depth knowledge of the Brazilian financial market and investment products.

• Design Leadership: Potential to grow into senior or lead positions, mentoring junior designers and influencing design strategy.

• Cross-functional Exposure: Learning from product, data, and engineering peers to broaden understanding of the product development lifecycle.

📝 Enhancement Note: The challenges are inherent to a high-growth fintech environment. The growth opportunities are substantial for a designer who can navigate these challenges and contribute effectively.

💡 Interview Preparation

Strategy Questions:

• "Walk me through a project where you used service design to solve a complex user problem. What was your process, and what was the outcome?"

• "How do you approach balancing the needs of different user groups, such as end-customers and financial advisors, in your designs?"

• "Describe a time you used data and metrics (like NPS or CR) to inform a significant design decision. What was the impact?"

Company & Culture Questions:

• "How do XP Inc.'s core values (Big Dream, Entrepreneurial Spirit, Customer Focus, Open Mind) resonate with your personal work philosophy?"

• "What are your thoughts on the hybrid work model and how do you ensure effective collaboration in such an environment?"

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically by case study, clearly stating the problem, your role, the process, the solution, and the results.

• Narrative: Tell a story about each project, highlighting your critical thinking and problem-solving skills.

• Visuals: Use clear, high-quality visuals of your designs, prototypes, and journey maps.

• Data Focus: Emphasize how data and metrics informed your decisions and what impact your designs had.

• Conciseness: Be mindful of time, focusing on the most impactful aspects of your work. Be prepared for follow-up questions that probe deeper into your process and rationale.

📝 Enhancement Note: Preparation should focus on demonstrating a strong understanding of service design, data-driven approaches, and alignment with XP Inc.'s values. The portfolio presentation is key to showcasing practical skills and impact.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating service design, user research, data-driven decision-making, and proficiency in Figma. Tailor your case studies to highlight outcomes relevant to financial services or complex digital products.

• Resume Optimization: Update your resume to clearly articulate your experience with the required skills and tools. Quantify achievements where possible and use keywords from the job description (e.g., Service Design, User Journey Mapping, Figma, Agile, NPS).

• Interview Preparation: Practice articulating your design process, decision-making rationale, and how you embody XP Inc.'s core values. Prepare specific examples for behavioral and situational questions.

• Company Research: Thoroughly research XP Inc., its product offerings (especially in Variable Income), its mission, and its culture. Understand the competitive landscape of financial services in Brazil.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. The role is specifically for a Product Designer and does not directly align with Revenue Operations or Sales Operations functions, though understanding user journeys and metrics is common across these fields.