Product Designer (Mid-Senior)

📍 Job Overview

Job Title: Product Designer (Mid-Senior)

Company: SINGU

Location: Cracow, Malopolska, Poland (Remote within Poland)

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: March 03, 2026

Experience Level: Mid-Senior (5-10 years implied)

Remote Status: Fully Remote (within Poland)

🚀 Role Summary

• Drive end-to-end UX ownership for complex B2B SaaS products within the real estate operations sector, focusing on product-led growth initiatives.

• Conduct qualitative and quantitative research to inform design decisions, ensuring alignment with user needs, business objectives, and technical feasibility.

• Design sophisticated, data-heavy B2B interfaces, transforming complex workflows into intuitive and efficient user experiences.

• Contribute to and evolve a robust design system, ensuring product consistency, scalability, and accessibility across all touchpoints.

• Collaborate closely within a cross-functional product team to shape innovative solutions and enhance the overall usability and coherence of the SINGU application.

📝 Enhancement Note: The job title "Product Designer (Mid-Senior)" and the responsibilities outlined strongly indicate a role requiring significant autonomy and strategic input. The emphasis on "end-to-end UX ownership," "complex, data-heavy B2B interfaces," and "contributing to the design system" suggests a mid-to-senior level professional capable of leading design initiatives and mentoring others. The AI-derived experience level of 5-10 years aligns with this.

📈 Primary Responsibilities

• Own the complete UX process from discovery and problem framing through ideation, design, validation, and successful delivery of product features.

• Conduct user interviews, usability testing, and analyze usage data to gather actionable insights that drive product improvements.

• Design intuitive and efficient user flows and interfaces for complex, data-intensive B2B SaaS applications within the commercial real estate management domain.

• Create high-fidelity, interactive prototypes using Figma and leverage AI-powered tools to accelerate the design and validation process.

• Actively participate in and contribute to the evolution of the SINGU design system, ensuring consistency, scalability, and accessibility across the product.

• Partner closely with Product Managers, Tech Leads, and Engineers in a cross-functional team to define solutions, make informed trade-offs, and ensure successful product implementation.

• Translate user insights, business requirements, and technical constraints into clear, effective design solutions that enhance the SINGU platform's value proposition.

• Focus on improving key experience metrics within the application, reducing friction in critical user flows, and increasing clarity and efficiency in daily workflows.

📝 Enhancement Note: The responsibilities are detailed to reflect the scope of an end-to-end design role. Specific actions like "conduct user interviews, usability testing, and analyze usage data" and "create high-fidelity, interactive prototypes using Figma" are crucial for a Product Designer and directly support the core mission of solving user problems. The mention of improving "key experience metrics" and "reducing friction" highlights the impact-oriented nature of the role, common in product-led B2B SaaS environments.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is typically preferred for mid-senior level product design roles. A strong portfolio demonstrating equivalent experience and skills will be considered.

Experience: A minimum of 5-10 years of professional experience in Product Design, with a significant focus on B2B SaaS products within a product-led company. Proven experience in owning the full UX process from discovery to delivery is essential.

Required Skills:

• Product Design Expertise: Solid experience as a Product Designer, with a track record of delivering impactful solutions for B2B SaaS products.

• End-to-End UX Ownership: Demonstrated ability to manage the entire UX lifecycle, from problem definition and user research to ideation, design, validation, and implementation.

• User Research & Synthesis: Proficiency in qualitative research methods (user interviews, usability testing) and the ability to synthesize findings with quantitative data (usage metrics, product analytics).

• Complex Interface Design: Advanced skills in designing sophisticated, data-heavy B2B interfaces that are intuitive and efficient for complex workflows.

• Prototyping & Design Tools: High proficiency in Figma for creating wireframes, user journeys, and interactive prototypes at various fidelity levels. Experience with AI-powered design tools is a plus.

• Design Systems: Experience working with and contributing to established design systems, ensuring consistency, scalability, and accessibility across products.

• Communication & Collaboration: Strong verbal and written communication skills, with the ability to clearly articulate and defend design decisions to international stakeholders.

• English Proficiency: B2/C1 level English proficiency.

Preferred Skills:

• Experience in the real estate, property management, or facility management (CAFM) industries.

• Familiarity with agile development methodologies.

• Experience with data visualization techniques for complex datasets.

• Understanding of front-end development principles to facilitate collaboration with engineers.

📝 Enhancement Note: The "Required Skills" section is fleshed out based on the detailed responsibilities and "What you will bring to the Team" section. The emphasis on "complex, data-heavy B2B interfaces" and "design systems" is crucial for this role. The preferred skills are inferred from the company's industry (real estate operations) and common complementary skills for product designers in SaaS environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: A curated selection of 3-5 significant design projects, presented as detailed case studies. Each case study should clearly articulate the problem statement, your role and responsibilities, the design process followed (discovery, ideation, validation), key design decisions, and the final solution.

• Impact & Metrics: Quantifiable outcomes and measurable improvements resulting from your designs. Highlight how your work contributed to user experience enhancements, business goals, or key product metrics.

• Process Documentation: Showcase your approach to the full UX process, including user research methodologies, wireframing, prototyping (Figma examples), and usability testing.

• Design System Contribution: Examples demonstrating your experience with design systems, including contributions to component libraries, style guides, or pattern development.

• Problem-Solving: Demonstrate your ability to tackle complex design challenges, particularly those involving data-heavy interfaces and sophisticated B2B workflows.

Process Documentation:

• Workflow Design & Optimization: Evidence of designing and optimizing complex user workflows for efficiency and usability, particularly in a B2B SaaS context.

• User-Centric Design Process: Clear illustration of how user research and feedback were integrated throughout the design lifecycle to inform decisions and validate solutions.

• System Consistency: Examples showcasing the implementation and maintenance of design consistency through the application of design systems and style guides.

📝 Enhancement Note: Portfolio requirements for product designers, especially in B2B SaaS, are heavily focused on demonstrating process and impact. The emphasis here is on showcasing case studies that highlight problem-solving, end-to-end ownership, and measurable results, aligning with the "end-to-end UX ownership" and "improve key experience metrics" requirements.

💵 Compensation & Benefits

Salary Range: 14,000 - 20,000 PLN net per month on a B2B contract. The equivalent total employer cost for an employment contract (UoP) will also be offered.

Benefits:

• Professional Development: Annual budget for training and education, integrated into working hours.

• Health & Well-being: Private healthcare, including life and health insurance, and an extra day off for medical check-ups.

• Work-Life Balance: Flexible working hours and a hybrid work arrangement.

• Equipment: Top-notch Apple equipment provided for work.

• Team Engagement: Annual team offsite, monthly themed breakfasts, and a referral program.

• Contract Flexibility: Options for B2B contract or UoP.

Working Hours: Full-time, with flexible working hours that accommodate a hybrid work arrangement. The annual training budget is included within working hours, suggesting a commitment to employee development without impacting personal time.

📝 Enhancement Note: The salary range is directly extracted from the provided text. Benefits are detailed and categorized for clarity, highlighting aspects particularly appealing to professionals such as professional development budgets and flexible work arrangements. The mention of B2B vs. UoP contract options is also a key detail for potential employees in Poland.

🎯 Team & Company Context

🏢 Company Culture

Industry: Real Estate Technology (PropTech), specifically focusing on Computer-Aided Facility Management (CAFM) and property operations software. SINGU aims to be the leading platform for managing warehouse, logistics, retail, and multi-site commercial real estate portfolios in Europe.

Company Size: The company has grown significantly through acquisitions (Micad, net-haus) and now manages over 250 million m² of real estate, supporting over 500,000 professionals across 100,000+ buildings in 35+ countries. This indicates a substantial, rapidly scaling organization with a global reach.

Founded: SINGU's history is marked by strategic growth through mergers and acquisitions, indicating a dynamic and expansion-focused company culture. The union with Micad and net-haus signifies a commitment to consolidating market leadership.

Team Structure:

• The Product Designer will work within a cross-functional product team, which typically includes a Product Manager, Tech Lead, and Software Engineers.

• This role will likely collaborate closely with other designers, product managers, and engineering teams across different product lines or feature areas.

Methodology:

• Product-Led Growth: The company's mission and the role's focus on improving user experience and driving adoption suggest a product-led growth strategy.

• Data-Driven Decision Making: The emphasis on using "usage data and product metrics" and improving "key experience metrics" points to a data-informed approach to product development and design.

• Agile Development: While not explicitly stated, the cross-functional team structure and iterative design process imply agile or agile-like development methodologies.

• Client Focus: A core company value, meaning designs and product decisions will be heavily influenced by client needs and feedback.

Company Website: https://singu.com/

📝 Enhancement Note: The company context is derived from the provided "About SINGU" section. The emphasis on "Europe's leading platform," "real estate operations," and "strategic acquisitions" paints a picture of a significant player in the PropTech space. The core values of "adaptability, collaboration, and client focus" are directly integrated into the culture description.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior Product Designer. This implies a level of autonomy, strategic input, and potential for mentorship. The designer is expected to own significant design challenges and contribute to the strategic direction of the product's user experience.

Reporting Structure: The Product Designer will report into a Product Lead or Head of Design, and will work within a cross-functional product team, reporting operationally to the Product Manager for day-to-day task management and project alignment.

Operations Impact: The Product Designer's work directly impacts the usability, efficiency, and perceived value of SINGU's CAFM platform. By improving core product experiences and reducing friction, they contribute directly to client satisfaction, user adoption, revenue protection, and operational efficiency for real estate companies. Success is measured by improvements in key experience metrics and the successful evolution of the design system.

Growth Opportunities:

• Design Leadership: Potential to grow into a Senior Product Designer, Lead Product Designer, or Design Manager role, taking on more strategic responsibilities and leading design initiatives or teams.

• Specialization: Opportunity to deepen expertise in specific areas of B2B SaaS design, real estate technology, or design system management.

• Cross-Functional Advancement: Gaining deep product knowledge can open doors to roles in Product Management or Strategy within the company.

• Skill Development: Continuous learning opportunities through an annual training budget, mentorship, and exposure to complex design challenges.

📝 Enhancement Note: This section infers career progression and impact based on the "Mid-Senior" designation and the described responsibilities. The focus is on how a Product Designer contributes to business outcomes and what future paths are available within a growing SaaS company.

🌐 Work Environment

Office Type: SINGU offers a hybrid work model, allowing employees to work flexibly. While not an on-site role, the company culture supports collaboration and team engagement through in-person events.

Office Location(s): While the job is remote within Poland, the company has a significant presence and likely offices in various European locations, given its acquisitions and market focus. The primary job posting location is Cracow, Poland.

Workspace Context:

• Remote-First Culture: The role is fully remote, providing autonomy and flexibility.

• Collaborative Tools: Expect to use digital collaboration tools (e.g., Slack, Miro, Figma) to maintain strong connections with team members and stakeholders.

• Equipment: Provision of "top-notch Apple equipment" ensures a productive and well-equipped remote workspace.

• Team Interaction: Regular virtual communication, coupled with an annual team offsite, fosters a sense of community and collaboration despite the remote nature of the role.

Work Schedule: Flexible working hours are offered, allowing employees to structure their workday around personal needs while ensuring alignment with team collaboration times. This flexibility is key for remote roles and for integrating professional development into the workday.

📝 Enhancement Note: The description combines the "hybrid work" and "fully remote" aspects by clarifying that it's remote-first within Poland, with flexible hours. The provision of Apple equipment and the annual offsite are highlighted as key aspects of the work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess experience, skills, and alignment with the role requirements.

• Hiring Manager/Recruiter Call: A discussion to understand your background, motivations, and expectations, and to provide an overview of the role and company.

• Portfolio Presentation & Design Challenge: You will likely be asked to present a case study from your portfolio, demonstrating your design process, problem-solving skills, and impact. A specific design challenge, tailored to B2B SaaS and real estate operations, may also be part of this stage.

• Cross-functional Team Interviews: Interviews with the Product Manager, Tech Lead, and/or Engineers to assess collaboration style, technical understanding, and cultural fit.

• Final Interview: Potentially with a senior leader (e.g., Head of Product, Head of Design) to discuss strategic alignment and long-term fit.

Portfolio Review Tips:

• Showcase End-to-End Process: Clearly articulate your role and the full design journey for each case study, from initial problem definition to final implementation and impact.

• Highlight Problem-Solving: Focus on how you identified and solved complex user problems, especially those involving data-heavy interfaces and sophisticated workflows.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the positive outcomes of your design work (e.g., increased user engagement, reduced error rates, improved efficiency).

• Figma Proficiency: Ensure your prototypes are polished and clearly demonstrate your interaction design skills within Figma.

• Design System Contribution: If applicable, showcase your understanding and contribution to design systems, emphasizing consistency and scalability.

• Tailor to B2B SaaS: Emphasize experience relevant to B2B SaaS products and complex user needs.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with the real estate operations and CAFM industry to better understand potential user needs and challenges.

• Focus on Process: For any design challenge, articulate your thought process, the assumptions you're making, and how you would approach discovery and validation.

• B2B SaaS Considerations: Think about the unique needs of B2B users (efficiency, data management, complex workflows) versus B2C.

• Data-Heavy Interfaces: Prepare to discuss how you would design for situations with large amounts of data and complex information architecture.

📝 Enhancement Note: This section outlines a typical interview process for a Product Designer in a tech company. The emphasis on portfolio presentation and design challenges is crucial, with specific advice tailored to B2B SaaS and the real estate domain.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and UI design. High proficiency is required.

• Prototyping Tools: Proficiency in creating interactive prototypes at various fidelities.

• AI-Powered Design Tools: Experience with or openness to leveraging AI tools to enhance design workflows.

Analytics & Reporting:

• Product Analytics Platforms: Familiarity with tools like Mixpanel, Amplitude, or similar for analyzing user behavior and product metrics.

• Data Visualization Tools: Ability to interpret and potentially contribute to dashboards that present product performance and user data.

CRM & Automation:

Design System Management:

• Tools and methodologies for managing and contributing to design systems, ensuring component libraries and style guides are up-to-date and accessible.

📝 Enhancement Note: The technology stack is inferred from the explicit mention of Figma and AI-powered tools, combined with common tools used by Product Designers in B2B SaaS environments for analytics, reporting, and design system management.

👥 Team Culture & Values

Operations Values:

• Adaptability: Embracing change and evolving in a fast-paced, growing company environment.

• Collaboration: Working effectively with cross-functional teams, including Product Managers, Engineers, and other designers, both locally and internationally.

• Client Focus: Prioritizing client needs and delivering solutions that provide tangible value and address critical operational challenges in real estate.

• Innovation: Openness to new ideas, creativity, and a willingness to explore new technologies and approaches to design and product development.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be integral members of product teams, working daily with PMs and Engineers to define and build features.

• Open Communication: A culture that encourages clear, confident communication of design decisions and constructive feedback exchange.

• Data-Informed Design: Collaboration is expected to be informed by user research, product metrics, and business goals.

• Global Teamwork: Ability to collaborate effectively with international colleagues, respecting diverse perspectives and working styles.

📝 Enhancement Note: Company values are directly stated in the "About SINGU" section. The collaboration style is inferred from the described team structure and the need to work with international stakeholders in a remote, hybrid environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Complexity: Tackling the inherent complexity of B2B SaaS, particularly with data-heavy interfaces and sophisticated real estate operations workflows, requires meticulous problem-solving.

• Balancing Stakeholder Needs: Effectively mediating between user needs, business objectives, technical constraints, and the evolving demands of a rapidly growing company.

• Global Consistency: Ensuring design consistency and a cohesive user experience across a platform used in 35+ countries with diverse user bases.

• Rapid Growth Environment: Adapting to and contributing to the evolution of processes, tools, and team structures in a high-growth, acquisitive company.

Learning & Development Opportunities:

• Deep Domain Expertise: Gaining in-depth knowledge of the real estate operations and CAFM industry.

• Design System Mastery: Contributing to and potentially leading the evolution of a comprehensive design system.

• Strategic Design Impact: Influencing product strategy and roadmap through user-centric insights and compelling design solutions.

• Professional Training: Utilizing the annual training budget for courses, conferences, or certifications relevant to UX/UI design, product management, or the PropTech industry.

📝 Enhancement Note: Challenges are identified based on the nature of B2B SaaS, complex interfaces, and the company's growth trajectory. Growth opportunities are linked to the role's seniority and the company's expansion.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you owned the end-to-end UX process for a complex B2B feature. What were the key challenges, and how did you overcome them?" (Focus on your process, decision-making, and problem-solving.)

• "How do you approach designing for data-heavy interfaces? Can you walk us through an example from your portfolio?" (Highlight your ability to handle complexity and present information clearly.)

• "How do you balance user needs with business goals and technical constraints when designing a new feature?" (Demonstrate your strategic thinking and trade-off analysis.)

Company & Culture Questions:

• "What interests you about SINGU and the real estate operations industry?" (Research SINGU's mission, recent acquisitions, and market position.)

• "How do you see your role contributing to a client-focused and collaborative culture?" (Align your work style with their core values.)

Portfolio Presentation Strategy:

• Structure Your Case Studies: Clearly outline the problem, your role, process, solutions, and impact for each project. Prioritize projects that best demonstrate your end-to-end UX ownership and ability to design complex B2B interfaces.

• Focus on the 'Why': For each design decision, explain the rationale behind it, supported by user research, data, or business objectives.

• Highlight Collaboration: Mention how you worked with product managers, engineers, and other stakeholders.

• Demonstrate Figma Skills: Prepare interactive prototypes that clearly showcase your UI and interaction design capabilities.

• Be Prepared for Questions: Anticipate questions about your process, trade-offs, and the impact of your work.

📝 Enhancement Note: Interview questions are crafted to probe the core competencies mentioned in the job description, focusing on UX ownership, complex design, B2B SaaS experience, and collaboration. Preparation advice is action-oriented and directly linked to these areas.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight 2-3 of your most relevant B2B SaaS design projects, emphasizing end-to-end ownership, complex data interfaces, and measurable impact.

• Resume Optimization: Ensure your resume clearly details your experience with Figma, design systems, user research, and B2B SaaS product design, using keywords from the job description.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on articulating your design process, problem-solving approach, and the outcomes of your work. Prepare for behavioral questions related to collaboration and adaptability.

• Company Research: Familiarize yourself with SINGU's platform, its market position in PropTech, and its core values to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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