Product Designer

📍 Job Overview

Job Title: Product Designer - Sports Company: Veikkaus Oy Location: Finland (Pohjois-Haaga, Helsinki) Job Type: Full time Category: Product Design / UX Design Date Posted: December 08, 2025 Experience Level: 3+ years (Mid-level) Remote Status: Hybrid

🚀 Role Summary

• This Product Designer role focuses on enhancing the user experience for Veikkaus' digital sports betting products, emphasizing seamless user journeys and intuitive interfaces.
• The position requires a strong command of design tools, a deep understanding of design systems, and the ability to translate user needs into high-fidelity UI designs.
• Collaboration is key, as the designer will work closely with product owners, developers, and fellow designers to drive product innovation and improve usability.
• The role demands a proactive approach to user testing and feedback integration, ensuring that designs are data-informed and user-centric, contributing directly to the company's strategic goals in a competitive iGaming market.

📝 Enhancement Note: The role is specifically for "Product Designer - Sports," indicating a specialization within the broader product design function. The emphasis on "seamless user journeys," "high-quality interfaces," and "intuitive solutions" points to a user-centric design philosophy crucial for customer retention and engagement in the iGaming sector. The mention of the Finnish license market opening in 2027 highlights a strategic imperative for product innovation and competitive positioning.

📈 Primary Responsibilities

• Conceptualize, design, and deliver user flows, wireframes, and high-fidelity UI mockups for new features and existing products within the sports betting domain.
• Actively participate in and support user testing initiatives, translating qualitative and quantitative feedback into actionable design improvements.
• Contribute to the development, maintenance, and adherence of Veikkaus' design system to ensure consistency, scalability, and efficiency across all digital platforms.
• Produce comprehensive design documentation, including prototypes and detailed specifications, to facilitate clear communication and execution by development teams.
• Collaborate effectively with cross-functional teams, including Product Owners, Developers, and other Designers, to align on product vision, technical feasibility, and design best practices.
• Champion user-centered design principles throughout the product development lifecycle, advocating for user needs and ensuring an intuitive, well-structured, and engaging user experience.
• Analyze user behavior data and market trends to inform design decisions and identify opportunities for product enhancement and innovation in the competitive iGaming landscape.

📝 Enhancement Note: The responsibilities clearly outline a full-cycle product design process, from ideation and wireframing to high-fidelity design, user testing, and documentation. The emphasis on "contributing to and maintaining the design system" suggests a need for a designer who understands scalability and consistency. The requirement to support user testing and incorporate feedback highlights a data-driven approach, essential for optimizing user journeys in a performance-oriented industry like iGaming.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Design, Human-Computer Interaction (HCI), or a closely related field, or equivalent practical experience demonstrating a strong foundation in design principles.

Experience:

• A minimum of 3 years of dedicated experience in product design, UX design, or a similar role, with a proven track record of delivering successful digital products.
• Demonstrated experience in designing for cross-platform products, including native iOS (Swift), native Android (Kotlin), mobile web, and desktop web environments.
• Significant international experience with B2C products, showcasing an understanding of diverse user bases and global market requirements.

Required Skills:

• Proficiency in Figma: Advanced skills in Figma for creating user flows, wireframes, interactive prototypes, and high-fidelity UI designs.
• User Flow & Wireframing: Ability to map out complex user journeys and create clear, intuitive wireframes that form the foundation of user interfaces.
• High-Fidelity UI Design: Expertise in translating wireframes and concepts into visually appealing, functional, and user-friendly high-fidelity interfaces that align with brand guidelines.
• User Testing Support: Experience in supporting user testing activities, gathering feedback, and iterating on designs based on insights gained.
• Design System Understanding: Solid knowledge of design system principles, components, and best practices for maintaining consistency and scalability across products.
• Cross-Platform Design: Proven ability to design for multiple platforms (iOS, Android, Web) considering their unique constraints and user expectations.
• Collaboration & Communication: Excellent interpersonal and communication skills, with the ability to effectively collaborate with product owners, developers, and stakeholders.

Preferred Skills:

• iGaming Industry Experience: Direct experience within the iGaming sector, with a particular emphasis on sports betting products.
• Prototyping Expertise: Advanced skills in creating realistic prototypes to simulate user interactions and validate design concepts.
• HCI Principles: A strong theoretical understanding of Human-Computer Interaction principles to inform design decisions.
• Visual Design Skills: A keen eye for visual aesthetics, typography, color theory, and layout that contributes to a polished and engaging user experience.
• Agile Development Familiarity: Experience working within Agile or Scrum development methodologies, understanding iterative design and development cycles.

📝 Enhancement Note: The requirement for "3+ years of experience" places this role at a mid-level, expecting a solid foundation and demonstrated ability to work independently on design tasks. The explicit mention of "Figma" as a required tool, along with "design tools for creating user flows, wireframes, and prototypes," sets a clear technical benchmark. The preference for "iGaming industry and especially Sports betting" experience is a significant differentiator, suggesting that candidates with this background will have a distinct advantage due to the niche nature of the product. The mention of "native iOS (Swift), native Android (Kotlin), mobile web, and desktop web" indicates a need for a designer who understands the nuances of each platform.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated User Journeys: Showcase examples of user flows and journeys created for digital products, illustrating problem-solving and intuitive navigation design.
• Wireframing & Prototyping Examples: Include case studies demonstrating your process from initial wireframes to interactive prototypes, highlighting user-centered design decisions.
• High-Fidelity UI Designs: Present visually polished and well-structured high-fidelity UI screens for features or entire products, demonstrating aesthetic considerations and usability.
• Design System Contributions: If applicable, provide examples of contributions to or utilization of design systems, showcasing an understanding of consistency and scalability.
• Cross-Platform Adaptations: Illustrate how you've adapted designs for different platforms (mobile web, desktop, native apps) while maintaining a cohesive user experience.

Process Documentation:

• Design Process Walkthrough: Clearly articulate your design process within case studies, detailing research, ideation, iteration, and testing phases.
• Problem-Solution Articulation: For each portfolio piece, clearly define the problem addressed, the design solutions proposed, and the rationale behind your choices.
• User Feedback Integration: Demonstrate how user testing feedback was collected, analyzed, and incorporated into design iterations.
• Collaboration Documentation: Where possible, show how you collaborated with developers and product managers, illustrating your ability to work within a team environment.

📝 Enhancement Note: The emphasis on a portfolio with "user flows, wireframes, and high-fidelity UI" directly aligns with the core responsibilities. The requirement to demonstrate "cross-platform products" and "design system contributions" is crucial for a role that likely involves a suite of interconnected digital experiences. The need to show "user testing support" and how feedback was incorporated is a strong indicator that Veikkaus values data-driven design iterations.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Product Designers with 3+ years of experience in Finland, a competitive salary range is estimated between €48,000 - €65,000 annually. This estimate accounts for the specific location (Helsinki), the specialized nature of the iGaming industry, and the required cross-platform experience.

Benefits:

• Meaningful Challenges & Skill Development: Opportunities to tackle significant challenges in a dynamic industry, fostering continuous learning and professional growth.
• Supportive Team Environment: Access to inspiring and reliable teammates, promoting collaborative problem-solving and a strong sense of camaraderie.
• Balanced Work Life: A company culture that values a healthy work-life balance, ensuring that work contributes positively to life without being all-consuming.
• Comprehensive Employee Benefits: Access to a robust benefits package, details of which can be found on Veikkaus' careers page, likely including health insurance, pension contributions, and wellness programs.
• Hybrid Work Model: Flexibility to work from home and in the office, promoting a blend of focused work and collaborative interaction.
• Modern Workplace: A well-equipped office environment at Veikkaus' headquarters in Helsinki, designed for both individual focus and team collaboration.

Working Hours:

• The position is full-time, with an estimated standard working week of 40 hours. The hybrid work model allows for flexible scheduling within these parameters, accommodating personal needs while ensuring operational effectiveness.

📝 Enhancement Note: While no specific salary was provided, estimating a range based on Finnish market data for a mid-level Product Designer in a specialized tech/gaming sector is appropriate. The benefits listed are derived from the "We offer" section of the job description, highlighting aspects important to potential candidates in the gaming and tech industry, such as continuous development and work-life balance. The "40 hours" is a standard full-time expectation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Gaming & Entertainment, with a significant focus on regulated money gaming and iGaming. Veikkaus Oy operates as a state-owned entity, emphasizing responsible gaming, customer well-being, and societal contribution alongside commercial success. Company Size: Veikkaus Oy is a substantial organization, likely employing several hundred to over a thousand employees. This size suggests a structured environment with established processes, but also opportunities for cross-functional collaboration and impact. Founded: Veikkaus Oy has a long history, stemming from various Finnish lottery and gaming entities, with its current form established through mergers. This deep heritage implies a stable company with a strong understanding of its market and customer base, while also being forward-looking, as evidenced by their preparation for the 2027 market liberalization.

Team Structure:

• The Product Designer will be part of the Betting and iCasino teams, specifically focusing on sports betting products. This implies a team structure likely comprising Product Owners, fellow Product Designers, UX Researchers, Developers (iOS, Android, Web), QA Testers, and potentially Data Analysts.
• The reporting structure would likely place the designer under a Head of Design or a Design Lead, who in turn reports to a higher-level product or technology executive.
• Cross-functional collaboration is explicitly mentioned, indicating a matrixed or agile team structure where designers work closely with product and engineering to bring features to life.

Methodology:

• Data-Driven Decision Making: The company's focus on responsible gaming and customer satisfaction suggests a strong emphasis on data analysis to understand user behavior, track product performance, and identify areas for improvement.
• Agile Development: The need to adapt to market changes and deliver features efficiently points towards Agile methodologies, where iterative development, continuous feedback, and cross-functional teamwork are paramount.
• User-Centric Design: The explicit mention of user testing and incorporating feedback underscores a commitment to user-centered design principles, ensuring products are intuitive and meet user needs.

Company Website: https://www.veikkausgroup.com/

📝 Enhancement Note: The company context is crucial for understanding the role's environment. Veikkaus' status as a state-owned gaming company in Finland means a strong emphasis on responsibility, regulation, and customer welfare, which will influence design decisions. Their preparation for the 2027 market opening signifies a forward-thinking and growth-oriented mindset, making it an exciting time to join.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Designer, requiring 3+ years of experience. It signifies a designer who can independently manage design tasks, contribute to design systems, and collaborate effectively within a team, but may not yet be leading major strategic initiatives or managing other designers. The focus is on execution, iteration, and contribution to the product vision.

Reporting Structure: The Product Designer will report to a Head of Design, who oversees the broader design function. Within the day-to-day, they will work closely with Product Owners and Engineering teams, indicating a collaborative, project-based reporting line where design is integrated into agile product development sprints.

Operations Impact: The Product Designer's impact is directly tied to the usability, engagement, and customer satisfaction of Veikkaus' digital sports betting products. By creating seamless user journeys and intuitive interfaces, they will contribute to increased user retention, higher conversion rates, and a stronger competitive position in the iGaming market, especially in anticipation of increased competition. Their work directly influences the customer's perception of the brand and their willingness to engage with Veikkaus' offerings.

Growth Opportunities:

• Specialization & Domain Expertise: Deepen expertise in the iGaming and sports betting domain, becoming a go-to specialist for product design within this niche.
• Design System Leadership: Progress to a more senior role within design systems, potentially leading its evolution and advocating for its adoption across more product areas.
• Cross-Functional Leadership: Develop skills in influencing product strategy and roadmap discussions through strong design rationale and data-backed insights.
• Senior/Lead Designer Roles: Potential to advance into Senior Product Designer or Design Lead positions, taking on more complex projects, mentoring junior designers, and having a greater strategic impact on product direction.
• International Exposure: Leverage the international experience gained to contribute to future global expansion efforts or work on international product initiatives.

📝 Enhancement Note: The career path for a Product Designer at Veikkaus appears to be focused on deepening expertise within the iGaming sector and contributing to the evolution of their digital product suite. Growth opportunities are likely tied to mastering complex design challenges, contributing to scalable design systems, and demonstrating strategic influence within product teams.

🌐 Work Environment

Office Type: Veikkaus operates with a hybrid work model. This means the primary work environment is a blend of remote work and in-office presence at their headquarters in Pohjois-Haaga, Helsinki. The office is designed to facilitate collaboration, meetings, and focused work.

Office Location(s): The primary location for this role is Veikkaus' headquarters in Pohjois-Haaga, Helsinki, Finland. This location offers accessibility within the Helsinki metropolitan area.

Workspace Context:

• Collaborative Hub: The office environment is intended to foster teamwork and cross-pollination of ideas, with spaces designed for team meetings, brainstorming sessions, and informal discussions.
• Tech-Enabled: As a gaming company, expect access to modern design tools, high-performance computing, and potentially specialized hardware or software relevant to UX research and prototyping.
• Team Interaction: The hybrid model allows for regular in-person interaction with colleagues from product, design, and development teams, promoting strong working relationships and smooth information flow.

Work Schedule: The role is full-time, typically around 40 hours per week. The hybrid model offers flexibility in how and when work is conducted, balancing personal needs with project deadlines and team collaboration requirements. This flexibility is beneficial for deep work sessions required for design tasks.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, offering flexibility. The emphasis on collaboration within the office context suggests that candidates should be comfortable with both independent work and active participation in team activities when on-site.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, CV, and portfolio focusing on relevant experience, design skills, and alignment with role requirements.
• Portfolio Presentation & Discussion: An opportunity to present a selection of your work, discussing your design process, problem-solving approach, and specific project outcomes. Expect questions on how you handled challenges, incorporated feedback, and collaborated with teams.
• Skills-Based Interview/Exercise: This might involve a design challenge or a detailed discussion on specific design tools (e.g., Figma) and methodologies, potentially including a take-home assignment or a live design exercise.
• Cultural Fit & Team Interview: Conversations with potential team members, including other designers, product owners, or developers, to assess collaboration style, communication, and alignment with Veikkaus' values (caring, teamwork, courage, responsibility).
• Final Interview: A discussion with a hiring manager or senior leadership to finalize the decision, potentially covering strategic alignment and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 strong case studies that best represent your skills in product design, UX, and cross-platform experiences, ideally including relevant iGaming or sports betting examples if available.
• Tell a Story: For each case study, clearly outline the problem, your role, your design process (research, ideation, iteration, testing), the solutions you implemented, and the measurable impact or outcomes.
• Highlight Process, Not Just Pixels: Emphasize your thought process, decision-making rationale, and how you incorporated user feedback and collaborated with teams.
• Showcase Figma Proficiency: Be prepared to discuss your specific use of Figma features for wireframing, prototyping, and design system implementation.
• Demonstrate Cross-Platform Thinking: If possible, show how you've adapted designs for different platforms and consider user experience across them.
• Contextualize iGaming Experience: If you have iGaming or sports betting experience, clearly articulate your understanding of the industry's unique challenges and opportunities.

Challenge Preparation:

• Understand Veikkaus: Research Veikkaus' current products, their market position, and their stated values. Consider how design can support their goals, especially in preparation for the 2027 market opening.
• Design Principles: Refresh your understanding of core UX/UI principles, design thinking methodologies, and best practices for user-centered design.
• Problem-Solving Scenarios: Be prepared to tackle hypothetical design problems related to sports betting, user engagement, or responsible gaming, demonstrating your ability to think critically and creatively.
• Communication: Practice articulating your design decisions clearly and concisely, as you'll need to explain your thought process and justify your solutions.

📝 Enhancement Note: The application process emphasizes portfolio review and a potential design challenge, which are standard for design roles. The advice focuses on presenting work that demonstrates the specific skills and experience mentioned in the job description, particularly around cross-platform design, design systems, and user-centricity within the iGaming context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all aspects of design, including user flows, wireframing, high-fidelity UI design, and prototyping. Proficiency is a core requirement.
• Prototyping Tools: While Figma has strong prototyping capabilities, familiarity with other tools like InVision, Adobe XD, or Principle might be beneficial.
• Design System Tools: Experience with tools or methodologies for building and maintaining design systems, likely integrated within Figma or via separate platforms.

Analytics & Reporting:

• Web/App Analytics: Familiarity with tools like Google Analytics, Adobe Analytics, or similar platforms to understand user behavior and product performance is advantageous.
• Data Visualization Tools: Understanding how to interpret data presented in dashboards (e.g., Tableau, Power BI) can help inform design decisions.

CRM & Automation:

• While not directly a design tool, understanding how user data flows from CRM systems (like Salesforce, if used) into product experiences can provide valuable context.

📝 Enhancement Note: Figma is explicitly named as a required tool. The other tools listed are common in product design workflows and would generally be expected for a designer with 3+ years of experience. Understanding analytics is key for a data-informed design approach.

👥 Team Culture & Values

Operations Values:

• Caring: A commitment to understanding and supporting customers and colleagues, fostering empathy in design and team interactions.
• Teamwork: Emphasis on collaboration, shared success, and mutual support among team members, bridging design, product, and development.
• Courage: Willingness to take on challenges, innovate, and express ideas, even in the face of uncertainty, particularly relevant for market changes.
• Responsibility: Operating with integrity, particularly in responsible gaming practices, and taking ownership of one's work and its impact.

Collaboration Style:

• Cross-Functional Integration: Strong emphasis on working closely with Product Owners and Developers to ensure designs are feasible, aligned with business goals, and effectively implemented.
• Iterative Feedback Loops: A culture that encourages regular feedback exchange, both within the design team and with other departments, to refine designs and product direction.
• Open Communication: Encouraging open dialogue and knowledge sharing to foster innovation and continuous improvement in design processes and product outcomes.

📝 Enhancement Note: The core values of Veikkaus (Caring, Teamwork, Courage, Responsibility) are central to their culture and will likely influence how designers are expected to approach their work and interact with colleagues. Understanding these values is key for cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Market Liberalization: Designing for an increasingly competitive iGaming market following the 2027 license opening requires strategic thinking, differentiation, and a focus on user acquisition and retention.
• Balancing Innovation with Responsibility: Creating engaging gaming experiences while adhering to strict responsible gaming regulations and ensuring player well-being is a continuous design challenge.
• Cross-Platform Consistency: Maintaining a cohesive and intuitive user experience across diverse platforms (native iOS/Android, mobile web, desktop web) requires meticulous design and system management.
• Evolving User Expectations: Keeping pace with rapidly changing user expectations in the digital product space, particularly in fast-moving industries like gaming.

Learning & Development Opportunities:

• Industry-Specific Knowledge: Gaining deep expertise in the iGaming and sports betting sector, understanding its unique user behaviors, regulations, and market dynamics.
• Advanced Design Techniques: Opportunities to refine skills in areas like interaction design, accessibility, user research, and advanced prototyping.
• Cross-Functional Acumen: Developing a better understanding of product management, development lifecycles, and business strategy through close collaboration.
• Mentorship: Potential for mentorship from senior design leaders or experienced product professionals within Veikkaus.

📝 Enhancement Note: The primary challenge revolves around navigating market changes and regulatory demands while innovating. Growth opportunities are centered on deepening domain expertise and refining core design skills.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new feature for our sports betting app to increase user engagement, considering responsible gaming principles?" (Focus on process, user research, ethical design).
• "Describe a time you had to integrate complex user feedback into your design. What was your process, and what was the outcome?" (Focus on iteration, problem-solving, resilience).
• "How do you ensure consistency and scalability in your designs across multiple platforms (e.g., iOS, Android, Web)?" (Focus on design systems, cross-platform thinking, Figma proficiency).

Company & Culture Questions:

• "What do you know about Veikkaus, and why are you interested in working in the iGaming industry, especially with our upcoming market changes?" (Demonstrate research, genuine interest, understanding of company context).
• "How do you embody Veikkaus' values of Caring, Teamwork, Courage, and Responsibility in your design work and collaborations?" (Connect personal values to company values, provide examples).
• "How do you measure the success of your designs, and what metrics are important to you in a product like sports betting?" (Focus on data-driven approach, user satisfaction, business impact).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, follow a clear structure: Problem -> Your Role -> Process -> Solution -> Outcome/Impact.
• Highlight Your Process: Spend time explaining why you made certain design decisions, referencing user research, competitor analysis, or design principles.
• Showcase Figma Mastery: Be ready to discuss specific Figma features used for prototyping, component creation, or collaboration.
• Quantify Impact (Where Possible): If you have metrics (e.g., increased conversion, reduced task time, improved user satisfaction scores), present them clearly.
• Engage and Discuss: Treat it as a conversation. Be open to questions and feedback, showing your ability to receive and process input constructively.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of technical design skills, strategic thinking, and cultural alignment with Veikkaus' values and industry context. Emphasizing the "Sports Designer" aspect and the "2027 market opening" will be key.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application via the provided link on the Oracle Cloud portal.
• Curate Your Portfolio: Select 3-4 of your strongest case studies that highlight your experience in user flows, wireframing, high-fidelity UI design, cross-platform product design, and ideally, any iGaming or sports betting experience. Ensure each case study clearly articulates the problem, your process, your solutions, and the impact.
• Tailor Your CV: Ensure your CV clearly outlines your 3+ years of product/UX design experience, your proficiency with Figma and other design tools, and any relevant industry experience. Use keywords from the job description.
• Prepare Your Presentation: Practice walking through your portfolio, focusing on your design process, decision-making rationale, and how you've incorporated user feedback and collaborated with teams. Be ready to discuss your experience with design systems and cross-platform design.
• Research Veikkaus: Familiarize yourself with Veikkaus' mission, values, current products, and their strategic goals, particularly concerning the upcoming market changes in 2027. Understand their commitment to responsible gaming.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.