Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Thatch

Location: Remote (US)

Job Type: Full-time

Category: Product Design / GTM Operations Support

Date Posted: March 1, 2026

Experience Level: Mid-Senior Level (4+ Years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the end-to-end product design process, from initial concept and user research to final UI implementation, ensuring a seamless and intuitive user experience for businesses, their teams, and brokers within the healthcare insurance sector.

• Collaborate closely with cross-functional teams, including engineering, growth, product, sales, and operations, to translate business objectives and user needs into impactful design solutions that align with Thatch's mission to elevate the healthcare experience.

• Develop and maintain a robust design system, including UI components and brand assets, to ensure consistency and scalability across all Thatch products and communications, contributing to a cohesive brand identity.

• Champion a user-centric design philosophy, deeply understanding user journeys and employing first-principle thinking to solve complex problems, ultimately aiming to inspire trust and deliver liberated healthcare benefit experiences.

📝 Enhancement Note: While the role is primarily Product Design, its close collaboration with Sales, Operations, and Growth teams, and the emphasis on shaping the user experience for business clients and brokers, positions this role as having significant GTM operational support responsibilities. The focus on design systems and brand assets also implies a need for operational consistency and scalable design solutions.

📈 Primary Responsibilities

• Lead the product development lifecycle, actively participating in idea inception, user research, wireframing, prototyping, and user testing to deliver high-fidelity designs.

• Partner with engineering teams to ensure the feasibility and successful implementation of designs, providing clear specifications and ongoing support throughout the development sprints.

• Develop and maintain comprehensive design documentation, including style guides, user flows, and component specifications, to facilitate clear communication and efficient implementation across teams.

• Conduct user research, usability testing, and data analysis to gather insights that inform design decisions and drive continuous improvement of user experiences and operational workflows.

• Iterate on and refine existing design standards, tooling, and internal processes to enhance design team efficiency, collaboration, and the overall quality of design output.

• Contribute to company branding efforts by developing and evolving visual assets and guidelines that reinforce Thatch's mission and value proposition.

📝 Enhancement Note: The responsibilities listed emphasize a hands-on approach to design, but also highlight the critical need for collaboration with operational teams (Sales, Operations) and the development of scalable design systems. This suggests the candidate will need to think about design from an operational efficiency and brand consistency perspective, not just aesthetic appeal.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 4+ years of dedicated experience in product design roles, with a proven track record of delivering successful user-centered designs for digital products.

Required Skills:

• Demonstrable mastery of fundamental design principles and UX/UI best practices.

• Proven experience operating in ambiguous environments and solving complex user problems with a first-principle thinking approach.

• Strong ability to balance creative ideation with a pragmatic bias for action and execution.

• Deep empathy for users, with a demonstrated obsession for understanding their needs and improving their lives through design.

• Experience in developing and maintaining design systems, including UI components and brand assets.

Preferred Skills:

• Ability to read and/or write HTML, CSS, and basic JavaScript for better understanding of front-end implementation.

• Experience scaling high-growth technology companies, understanding the operational demands of rapid expansion.

• Background or keen interest in the finance, healthcare, or employee benefits sectors, providing domain-specific insights.

• Experience with user research methodologies and conducting usability testing.

📝 Enhancement Note: The requirement for HTML, CSS, and JavaScript knowledge, while not mandatory, strongly suggests an expectation for designers to have a practical understanding of front-end development. This allows for more efficient collaboration with engineers and a better grasp of design implementation constraints, a key aspect of operational efficiency in product development.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of 3-5 cross-functional projects that showcase end-to-end product design ownership, from problem definition to impact measurement.

• Detailed case studies demonstrating your process, including user research findings, wireframes, prototypes, final UI designs, and the rationale behind key decisions.

• Evidence of contributions to or creation of design systems, including examples of reusable UI components and their application.

• Clear articulation of the business impact and user outcomes achieved through your design solutions, supported by quantifiable metrics where possible.

Process Documentation:

• Showcase your ability to document design processes, including user flows, interaction specifications, and style guides.

• Provide examples of how you've iterated on and improved design standards, tooling, or team processes.

• Demonstrate how you’ve translated complex user needs and business requirements into actionable design documentation for internal teams.

📝 Enhancement Note: For a Product Designer role with GTM operational support elements, the portfolio should highlight not just visual design but also the operational aspects of design: scalability, consistency, and efficiency. Demonstrating how design choices support business goals and operational workflows is crucial.

💵 Compensation & Benefits

Salary Range: $120,000 - $160,000 annually (USD)

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off (PTO) and company holidays.

• 401(k) retirement plan with company match.

• Stock options in an early-stage, high-growth company.

• Professional development stipend for courses, conferences, and learning resources.

• Home office stipend for setting up an effective remote workspace.

• Fully distributed work environment fostering work-life balance.

Working Hours: Standard full-time hours (approximately 40 hours per week), with flexibility to accommodate different time zones and personal schedules, provided that core collaboration hours are met.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for a Product Designer with 4+ years of experience in a fully remote US-based role within the tech/SaaS sector, particularly in a high-growth startup environment. Factors considered include the company's early-stage nature, the demand for skilled designers, and the competitive landscape for remote talent. Benefits are typical for remote-first tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (HealthTech) / Insurance

Company Size: Early-stage startup (estimated 20-50 employees based on typical early-stage growth trajectories).

Founded: Thatch was founded with a mission to fundamentally change the American healthcare experience through technology.

Team Structure:

• The design team is likely small and highly integrated, working closely with product management and engineering.

• As a fully distributed team, there's an emphasis on asynchronous communication and robust documentation.

Methodology:

• Embraces a lean, agile approach to product development, prioritizing rapid iteration and user feedback.

• Data-driven decision-making is encouraged, with a focus on measuring the impact of design on user behavior and business outcomes.

• Strong emphasis on first-principle thinking to challenge existing norms and innovate within the healthcare industry.

Company Website: https://thatch.ai/

📝 Enhancement Note: Given Thatch's stated mission and industry, the culture likely values innovation, user advocacy, and a drive to solve complex problems. For a designer, this means being comfortable with ambiguity, advocating for the user, and understanding how design directly impacts business growth and operational efficiency in a regulated industry.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-to-senior level Product Designer position. It requires a solid foundation of design skills and experience, with the expectation of taking significant ownership and influencing product strategy. The "4+ years of experience" aligns with this level.

Reporting Structure: The Product Designer will likely report to a Head of Design, Design Lead, or potentially a Product Lead if the design team is very nascent. Collaboration will be extensive with Product Managers, Engineers, and cross-functional GTM teams (Sales, Operations, Growth).

Operations Impact: The Product Designer's work will directly influence Thatch's Go-To-Market (GTM) strategy by shaping the user experience for key stakeholders like businesses and brokers. This includes:

• Enhancing the usability and appeal of Thatch's product for sales prospects.

• Streamlining onboarding and ongoing user workflows for business clients and their employees.

• Contributing to brand perception and trust through consistent, high-quality design.

Growth Opportunities:

• Design Leadership: Potential to grow into a Design Lead or Manager role as the design team expands.

• Specialization: Opportunity to deepen expertise in specific areas like design systems, UX strategy, or healthcare product design.

• Cross-functional Impact: Develop a strong understanding of GTM operations, product strategy, and business development by working closely with other departments.

• Strategic Influence: Contribute to the overall product vision and company strategy through design leadership.

📝 Enhancement Note: The role offers significant growth potential, not just within design but also in understanding the broader business and operational aspects of a HealthTech startup. The emphasis on collaboration with Sales and Operations means this role can be a stepping stone to understanding GTM strategy more deeply.

🌐 Work Environment

Office Type: Fully remote, distributed work environment. This means there is no central physical office; employees work from their home offices.

Office Location(s): Employees are based across the United States, requiring collaboration across various time zones.

Workspace Context:

• Emphasis on self-directed work and effective time management within a remote setting.

• Reliance on digital collaboration tools for communication, project management, and design reviews.

• Opportunities for virtual team building and social connection to foster a sense of community.

• Access to modern design software and collaboration platforms is essential for productivity.

Work Schedule: While full-time (approx. 40 hours/week), the remote nature offers flexibility. Core collaboration hours will be established to ensure effective communication and teamwork across the distributed team, but significant autonomy in structuring the workday is expected.

📝 Enhancement Note: The fully remote nature requires strong self-discipline and excellent asynchronous communication skills. The company’s success relies on its ability to foster connection and collaboration digitally, making clear documentation and proactive communication paramount for operational effectiveness.

📄 Application & Portfolio Review Process

Interview Process:

• Video Interview Screen (30 min): Initial discussion about your background, interest in Thatch, and high-level fit for the role.

• Hiring Manager Interview (30 min): Deeper dive into your design experience, problem-solving approach, and how you collaborate.

• Team Video Meetings (2 x 30 min): Connect with two members of the design team to assess team fit and discuss specific design challenges.

• Portfolio Review (60 min): Walk through selected projects, detailing your design process, problem-solving methodologies, and the impact of your work. This is a critical stage for demonstrating your operational thinking in design.

• Founder Meeting (30 min): Discussion focused on company culture, values, and alignment with Thatch's mission.

Portfolio Review Tips:

• Focus on Process & Impact: Don't just show polished final screens. Detail your thought process, the problems you solved, the constraints you worked with, and the measurable outcomes.

• Highlight Collaboration: Specifically mention how you worked with engineering, product, sales, and operations to achieve your design goals.

• Design System Examples: If you have experience with design systems, showcase how you built, contributed to, or utilized them, emphasizing consistency and scalability.

• Tailor to Thatch: Research Thatch's existing product and brand. Be prepared to discuss how your skills and experience can directly contribute to their specific challenges in the healthcare insurance space.

• Be Ready for Questions: Expect questions about your decision-making, how you handle feedback, and how you approach ambiguous problems.

Challenge Preparation:

• While not explicitly mentioned as a separate stage, expect design exercises or case studies during the interview process.

• Prepare to discuss how you would approach a hypothetical design problem relevant to Thatch (e.g., designing a new feature for broker onboarding, improving the member benefits discovery process).

• Focus on articulating your thought process, user-centric approach, and how you'd collaborate with cross-functional teams to achieve success.

📝 Enhancement Note: The emphasis on a portfolio review and founder meeting indicates a strong focus on both technical design skills and cultural/strategic alignment. For operations-minded candidates, highlighting how their design work supports business objectives and operational efficiency will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly likely given industry trends and collaborative remote work), Sketch, Adobe Creative Suite (Photoshop, Illustrator).

• Collaboration & Project Management: Jira, Asana, Trello, Slack, Google Workspace.

• User Research & Testing: UserTesting.com, Maze, Hotjar, Dovetail.

Analytics & Reporting:

• Familiarity with analytics platforms like Google Analytics or Amplitude for understanding user behavior.

CRM & Automation:

• While not a direct user, understanding how CRM systems (e.g., Salesforce) and sales enablement tools impact user acquisition and customer journeys can be beneficial.

• Awareness of how design impacts workflows in Sales and Operations.

📝 Enhancement Note: Proficiency in Figma is almost a de facto standard for modern product design teams, especially those working remotely. Experience with tools that facilitate collaboration and project management is also critical for operational efficiency within a distributed team.

👥 Team Culture & Values

Operations Values:

• User Obsession: A deep commitment to understanding and serving users, making their healthcare experience simpler and more empowering.

• First Principle Thinking: Challenging assumptions and deriving solutions from fundamental truths, driving innovation in a complex industry.

• Craftsmanship & Quality: Dedication to producing beautiful, simple, and well-crafted end-to-end experiences that build trust.

• Bias to Action: Balancing thoughtful ideation with a proactive approach to execution and problem-solving.

• Collaboration: Working effectively across diverse teams (engineering, product, sales, operations, leadership) to achieve shared goals.

Collaboration Style:

• Asynchronous communication is key, supported by thorough documentation and clear briefs.

• Cross-functional collaboration is highly valued, with designers expected to integrate with and support Sales, Operations, and Growth initiatives.

• A culture of constructive feedback and iterative improvement is essential for refining designs and processes.

📝 Enhancement Note: The values emphasize a blend of user advocacy, innovation, and practical execution, which aligns well with the operational demands of a startup. A candidate who can translate these values into tangible design outcomes that support business objectives will be highly successful.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: As an early-stage company, the product roadmap and design challenges may evolve rapidly, requiring adaptability and comfort with uncertainty.

• Balancing Design Vision with Business Needs: Effectively translating the company's ambitious vision into practical, user-friendly designs that also meet business objectives and operational constraints.

• Elevating Healthcare Design Standards: Contributing to raising the bar for design quality in an industry often perceived as complex and user-unfriendly.

• Scaling Design Systems: Developing and maintaining a design system that can scale effectively with rapid company growth.

Learning & Development Opportunities:

• Domain Expertise: Deepen knowledge in the healthcare and insurance industries, understanding their unique operational and regulatory landscapes.

• Cross-functional Acumen: Gain significant exposure to GTM strategies, sales processes, and operational workflows, enhancing business understanding.

• Design Leadership: Opportunity to shape design processes and mentor future team members as the company grows.

• Technical Acumen: Enhance understanding of front-end development through collaboration with engineers.

📝 Enhancement Note: The challenges presented are typical of early-stage startups but are particularly relevant for a designer needing to integrate with and support operational functions. The growth opportunities highlight the potential for the role to expand beyond pure design into broader business strategy and operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a complex user need with significant business constraints. How did you approach it, and what was the outcome?" (Focus on your process, trade-offs, and collaboration with stakeholders like sales/operations).

• "How would you approach designing a new onboarding flow for business clients that also needs to integrate seamlessly with our sales and operations teams' existing workflows?" (Demonstrate understanding of user journeys, operational handoffs, and system integration).

Company & Culture Questions:

• "What excites you about Thatch's mission to change the healthcare experience, and how do you see design playing a role in that?" (Show genuine interest and alignment with the company's values).

• "How do you approach collaborating with non-designers, such as engineers, product managers, sales representatives, and operations staff?" (Emphasize your communication skills and ability to translate design concepts for different audiences).

Portfolio Presentation Strategy:

• Structure: Organize your presentation around 3-4 key projects. For each, clearly define the problem, your role, your process, the solutions, and the impact.

• Storytelling: Frame each project as a narrative. What was the challenge? How did you overcome it? What was the result?

• Visuals: Use high-quality visuals of your work, but ensure they support your narrative about the process and impact, not just the final aesthetic.

• Metrics: Quantify your impact whenever possible. Use data to demonstrate the success of your designs.

• Operations Integration: Be prepared to discuss how your designs supported or improved operational workflows for sales, customer success, or internal operations.

📝 Enhancement Note: The interview process emphasizes practical application, collaboration, and business impact. Candidates should prepare to discuss their design process not just in terms of aesthetics but also in terms of its contribution to operational efficiency and business goals.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the Greenhouse application link provided.

• Portfolio Customization: Curate your portfolio to highlight 3-5 projects that best demonstrate your end-to-end product design capabilities, with a specific focus on case studies that show collaboration with cross-functional teams and measurable impact.

• Resume Optimization: Ensure your resume clearly outlines your 4+ years of product design experience, highlighting key skills in UX strategy, UI components, design systems, and user-centric problem-solving. Use keywords relevant to HealthTech and GTM support.

• Interview Preparation: Practice articulating your design process, decision-making rationale, and the business impact of your work. Prepare specific examples that showcase your ability to collaborate with engineering, product, sales, and operations.

• Company Research: Thoroughly research Thatch, its mission, its product, and its position in the healthcare industry. Understand their core values and how your design philosophy aligns with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.