Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Simplesat

Location: Bangkok, Thailand

Job Type: Full-time

Category: Product Design / UX/UI Design

Date Posted: 2025-08-04T07:25:01.162

Experience Level: Mid-Level (2-4 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is focused on end-to-end product design, encompassing the entire user experience lifecycle from initial concept through to polished user interface implementation, requiring close collaboration with cross-functional product and engineering teams.

• The Product Designer will be responsible for the ownership and continuous evolution of Simplesat's design system, ensuring consistency, scalability, and ease of use across all product touchpoints.

• A key aspect of this role involves bringing clarity to complex user flows and enhancing overall product usability, contributing directly to customer satisfaction and product adoption.

• The position offers significant opportunity to contribute to strategic product decisions, influencing the 'what' and 'why' behind new features and product direction, alongside a commitment to continuous weekly product improvement through iteration and shipping.

📝 Enhancement Note: While the title is "Product Designer," the responsibilities emphasize a strong UX/UI focus, including design system ownership and collaboration with engineering. This suggests a hands-on role rather than a purely strategic or management position. The emphasis on "shipping early, often" and "making the product better every week" indicates a fast-paced, iterative environment common in SaaS startups.

📈 Primary Responsibilities

• Spearhead the end-to-end design of new product features, from initial user research and concept development to detailed wireframes, interactive prototypes, and final pixel-perfect UI designs, ensuring seamless handoff to engineering.

• Own, maintain, and strategically develop the company's design system, ensuring adherence to established guidelines, promoting scalability, and enhancing the efficiency of the design and development process.

• Analyze and simplify complex user workflows and feature interactions, improving overall product usability and intuitiveness to reduce user friction and increase task completion rates.

• Actively contribute to product strategy and roadmap discussions, providing design-led insights and recommendations to shape product vision and prioritize feature development based on user needs and business objectives.

• Effectively communicate design rationale, user insights, and feedback to product managers, engineers, and other stakeholders through various channels, including documentation, presentations, and video walkthroughs (e.g., Loom).

• Consistently identify opportunities for product improvement, driving iterative enhancements and new feature development to elevate the user experience and product value proposition on a weekly basis.

• Conduct user research, usability testing, and gather feedback to inform design decisions and validate product concepts, ensuring a user-centric approach to all design activities.

📝 Enhancement Note: The responsibilities highlight a blend of strategic contribution and tactical execution. The emphasis on "owning and evolving our design system" suggests a need for a designer with a strong understanding of design system principles and a proactive approach to its maintenance and growth. The requirement to "contribute to product decisions" indicates that candidates should be prepared to articulate their reasoning and advocate for user-centered design choices.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction (HCI), or a related field, or equivalent practical experience, is typically expected for mid-level designers.

Experience: 2-4 years of professional experience in digital product design, specifically within web applications or B2B SaaS environments, demonstrating a strong portfolio of shipped products. Experience in maintaining or building design systems is highly valued.

Required Skills:

• Product Design Expertise: Proven ability to design digital products from conception to completion, showcasing a strong understanding of the entire product development lifecycle.

• UX/UI Proficiency: Comprehensive command over both User Experience (UX) and User Interface (UI) design principles, including user research, wireframing, prototyping, and visual design.

• Figma Mastery: Expert-level proficiency with Figma, including advanced features for collaboration, prototyping, and maintaining organized, developer-ready design files.

• Design System Management: Experience in contributing to or managing design systems, understanding principles of consistency, scalability, and component-based design.

• Collaboration & Communication: Excellent interpersonal and communication skills, with a proven ability to collaborate effectively with product managers, engineers, and cross-functional teams.

• Attention to Detail: Meticulous attention to detail in all aspects of design, including spacing, alignment, typography, color theory, and micro-interactions.

• Proactivity & Ownership: A self-motivated and proactive approach to work, taking ownership of tasks and driving projects to completion with minimal supervision.

• Problem-Solving: Ability to analyze complex problems and translate them into elegant, user-friendly design solutions.

Preferred Skills:

• User Research & Testing: Experience conducting user interviews, usability testing, and synthesizing findings to inform design decisions.

• Interaction Design: Strong understanding of interaction design principles and best practices for creating engaging and intuitive user interfaces.

• Visual Design: A keen eye for visual aesthetics, typography, and branding, with the ability to create visually compelling interfaces.

• Agile/Scrum Experience: Familiarity with Agile development methodologies and working within iterative product development cycles.

• SaaS Product Experience: Deeper experience contributing to the design of B2B SaaS products, understanding the unique challenges and requirements of this market.

📝 Enhancement Note: The requirement for Figma mastery and design system experience suggests that candidates should be prepared to showcase their proficiency in these areas within their portfolio and during interviews. The "sweats the details" and "love improving what already exists" points indicate a preference for designers who are not only creative but also meticulous and value iteration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated End-to-End Process: Showcase a minimum of 2-3 comprehensive case studies detailing your design process from problem definition, user research, ideation, wireframing, prototyping, UI design, to user testing and implementation, highlighting your specific contributions.

• Figma File Structure & Organization: Include examples or descriptions of how you structure and maintain your Figma files for efficiency, collaboration, and developer handoff, emphasizing clean layers, components, and style guides.

• Design System Contribution: Provide examples of your work on design systems, whether it's creating new components, updating existing ones, or documenting usage guidelines, demonstrating your understanding of system thinking.

• Problem-Solving & Impact: Clearly articulate the problems you solved with your designs and quantify the impact where possible (e.g., improved conversion rates, reduced support tickets, increased task completion times).

Process Documentation:

• Workflow Design & Optimization: Evidence of designing or optimizing user workflows to enhance usability and efficiency, clearly illustrating the "before" and "after" states.

• Implementation & Handoff: Examples of how you ensure smooth design implementation, including detailed specifications, interactive prototypes, and clear communication with engineering teams.

• Measurement & Analysis: Showcase how you incorporate user feedback and data analytics into your design process to measure success and identify areas for iterative improvement.

📝 Enhancement Note: For this role, a strong portfolio is critical. Candidates should focus on showcasing projects that demonstrate their ability to handle complexity, their understanding of design systems, and their proficiency with Figma. Quantifiable results are highly valued, so preparing to discuss the impact of your design decisions is essential.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Product Designer with 2-4 years of experience in Bangkok, Thailand, the estimated salary range is approximately ฿50,000 - ฿90,000 per month. This range can vary based on the candidate's specific skills, experience level, and performance during the interview process.

Benefits:

• Competitive Salary: A competitive monthly salary package.

• Year-End Bonus System: An annual bonus structure, likely tied to company and individual performance.

• Work Schedule Flexibility: Options for flexible work hours, allowing for better work-life integration.

• Location Flexibility: While based in Bangkok, there's an allowance for flexibility, with an initial preference for candidates in Bangkok for team integration.

• Comprehensive Health Insurance: Coverage for medical expenses to ensure employee well-being.

• Self-Improvement Fund: A dedicated budget to support professional development, learning, and skill enhancement relevant to the role.

Working Hours: A standard full-time work week is implied, likely around 40 hours, with flexibility in scheduling. The emphasis on weekly improvements suggests a dynamic work pace.

📝 Enhancement Note: The salary estimate is based on general market data for mid-level tech roles in Bangkok. The specific benefits, particularly the "self-improvement fund," highlight Simplesat's commitment to employee growth, which is a significant draw for operations professionals seeking continuous learning opportunities.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software as a Service (SaaS), specifically focused on customer feedback and satisfaction management. Simplesat operates in a competitive but growing market driven by the increasing importance of customer experience (CX).

Company Size: A startup environment, likely small to medium-sized, fostering a close-knit and collaborative atmosphere. This means individual contributions have a significant impact.

Founded: Launched in 2016, Simplesat has several years of operational history, indicating a stable startup phase with established product-market fit and a growing customer base.

Team Structure:

• Operations Team Size: Likely a lean team, with product design integrated closely with product management and engineering. The design team itself might be small, perhaps one or two designers.

• Reporting Structure: The Product Designer likely reports to a Head of Product, Product Manager, or a Lead Designer if one exists.

• Cross-functional Collaboration: High degree of collaboration is expected with Product Managers for feature definition and prioritization, and with Engineers for design implementation and technical feasibility. Marketing and Customer Success teams may also be involved for user insights and feedback.

Methodology:

• Data Analysis & Insights: Emphasis on using customer feedback, usage data, and market research to inform product decisions and design iterations.

• Workflow Planning & Optimization: A core focus on simplifying user journeys and making complex processes intuitive through thoughtful design.

• Automation & Efficiency Practices: While not directly an operations role, understanding how automation can improve customer satisfaction and team efficiency is likely valued. The product itself aims to streamline feedback collection.

Company Website: https://www.simplesat.io/

📝 Enhancement Note: The startup nature means the Product Designer will likely wear multiple hats and have direct influence. The company's mission to "enable service teams to collect, analyze, and publish customer satisfaction feedback" means the product design will directly impact how businesses manage their customer relationships, a key GTM objective.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer. It requires independent work on features and design systems, but may involve mentorship from a senior designer or product lead. The scope includes owning specific product areas and contributing to strategic discussions.

Reporting Structure: The designer will report into the product function, working closely with Product Managers and engineering teams. This structure allows for direct exposure to product strategy and development processes.

Operations Impact: The Product Designer's work directly influences customer satisfaction, user adoption, and the overall usability of Simplesat's platform. By improving the product experience, they contribute to customer retention and acquisition, key metrics for any SaaS business.

Growth Opportunities:

• Design Leadership: Potential to grow into a Senior Product Designer or Design Lead role, taking on more complex projects, mentoring junior designers, and shaping the design vision.

• Specialization: Opportunity to deepen expertise in specific areas like UX research, interaction design, or design systems as the company and product mature.

• Product Strategy: Influence on product roadmap and strategy can lead to expanded responsibilities in product management or cross-functional leadership roles within a growing startup.

📝 Enhancement Note: For a Product Designer in a startup, growth is often tied to the company's success and the individual's ability to adapt and take on increasing responsibility. Demonstrating impact on key business metrics (like customer satisfaction and retention) will be crucial for career advancement.

🌐 Work Environment

Office Type: Simplesat has a headquarters in Bangkok, Thailand, suggesting a physical office space. The mention of flexibility and initial preference for Bangkok-based candidates indicates a hybrid work model.

Office Location(s): Headquarters in Bangkok, Thailand (10/12 Soi Phahonyothin 5, Khet Phaya Thai, Bangkok, Thailand) and a satellite office in Manila, Philippines.

Workspace Context:

• Collaborative Environment: The emphasis on collaboration with product and engineering teams suggests an open and interactive workspace designed to facilitate communication and teamwork.

• Tools & Technology: Access to industry-standard design tools like Figma, prototyping software, and potentially collaboration platforms.

• Team Interaction: Opportunities for regular interaction with designers, product managers, and engineers, fostering a shared understanding of product goals and challenges.

Work Schedule: A full-time schedule with flexibility is offered. This allows designers to manage their time effectively while ensuring consistent contribution and availability for team collaboration.

📝 Enhancement Note: The hybrid nature of the role, with a physical presence preferred in Bangkok for integration, means candidates should be comfortable with a mix of remote and in-office work. This setup is common for startups aiming to balance flexibility with team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience and fit. Be prepared to highlight your most relevant projects.

• Design Challenge/Portfolio Review: A deeper dive into your portfolio, potentially including a design exercise or a discussion about specific case studies. Focus on articulating your thought process, problem-solving approach, and the impact of your design decisions.

• Team/Hiring Manager Interview: Conversations with the hiring manager and potentially other team members (e.g., Product Manager, Engineer) to assess cultural fit, communication skills, and collaboration style.

• Final Interview: May involve senior leadership to discuss strategic alignment and overall fit with the company's vision.

Portfolio Review Tips:

• Showcase Process, Not Just Polish: Prioritize case studies that clearly illustrate your design process, problem-solving steps, and how you arrived at the final solution.

• Highlight Figma & Design System Skills: Include specific examples of your Figma file organization, component usage, and any contributions to design systems.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs and the value you brought to previous projects.

• Tailor to Simplesat: Research Simplesat’s product and target audience. Frame your case studies to show how your skills can address their specific needs and challenges.

Challenge Preparation:

• Understand Simplesat's Product: Familiarize yourself with Simplesat’s current offering and its value proposition in the customer feedback market.

• Practice Design System Thinking: Be ready to discuss how you approach design systems, maintain consistency, and scale them.

• Articulate Your Design Principles: Be prepared to discuss your core design philosophies and how they guide your work.

📝 Enhancement Note: The interview process in a startup often involves direct interaction with the team you'll be working with. Be ready to discuss your ability to adapt, learn quickly, and contribute to a fast-paced environment.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for wireframing, prototyping, UI design, and collaboration. Mastery is essential.

• Prototyping Tools: Likely integrated within Figma or potentially other tools like InVision, Principle, or Adobe XD for more advanced interactions.

• Collaboration Platforms: Tools like Slack, Asana, Jira, or Trello for team communication and project management.

Analytics & Reporting:

• Product Analytics Tools: Familiarity with tools like Google Analytics, Mixpanel, Amplitude, or similar platforms to understand user behavior and product performance.

• Customer Feedback Platforms: Understanding how tools like Simplesat itself work, or similar survey/feedback platforms (e.g., SurveyMonkey, Typeform).

CRM & Automation:

• CRM Systems: Awareness of CRM platforms like Salesforce, HubSpot, or Zoho CRM, as Simplesat integrates with these to enhance customer feedback collection.

• Helpdesk/Support Tools: Familiarity with platforms like Zendesk, Intercom, or similar, as Simplesat often integrates with these as well.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. Understanding how design tools integrate with product management and engineering workflows, as well as how design impacts customer-facing systems like CRMs and helpdesks, is crucial for this role.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on understanding and serving the customer's needs, driving product decisions based on user feedback and satisfaction.

• Iteration & Improvement: A culture of continuous learning, experimentation, and iterative development, where feedback is actively sought and incorporated to enhance the product.

• Collaboration & Transparency: Open communication and close teamwork across product, engineering, and potentially other departments to achieve shared goals.

• Ownership & Accountability: Individuals are encouraged to take ownership of their work, drive initiatives, and be accountable for outcomes.

• Efficiency & Simplicity: A drive to create simple, intuitive solutions that address complex problems, reflecting the company's mission.

Collaboration Style:

• Cross-functional Integration: Designers work closely with Product Managers and Engineers, participating in sprint planning, backlog refinement, and daily stand-ups.

• Feedback Exchange: An open culture for giving and receiving constructive feedback on designs and processes, fostering a growth mindset.

• Knowledge Sharing: Encouragement of sharing best practices, insights from user research, and learnings from design experiments within the team.

📝 Enhancement Note: The startup environment at Simplesat likely fosters a culture where designers are empowered to make a significant impact. Understanding and aligning with these values will be key to success and integration within the team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation and Iteration: The need to balance creating novel, impactful features with the ongoing task of refining and improving existing ones within a fast-paced development cycle.

• Design System Evolution: Continuously evolving and maintaining a design system in a growing product requires discipline and strategic foresight to ensure it remains scalable and relevant.

• Cross-functional Alignment: Ensuring consistent understanding and buy-in on design decisions across product, engineering, and other stakeholders, especially in a lean team.

• Startup Pace: Adapting to the rapid pace of change and the need for quick decision-making and execution typical of a startup environment.

Learning & Development Opportunities:

• Deepen Design System Expertise: Opportunity to become a go-to expert for design systems, potentially leading its development and documentation.

• Front-End Development Understanding: Gaining a better understanding of front-end development constraints and possibilities through close collaboration with engineers.

• Product Strategy Influence: Contributing directly to product roadmap and strategy, offering a chance to grow into more strategic product roles.

• Industry Trends: Staying abreast of the latest trends in UX/UI design, SaaS product development, and customer feedback technologies.

📝 Enhancement Note: The challenges presented are opportunities for growth. A proactive designer can leverage these to build expertise in areas critical for career advancement in the tech industry.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through your process for designing a new feature from scratch. How do you incorporate user feedback and data into your iterative design process?" (Prepare a specific case study that illustrates this.)

• Design Systems: "What is your experience with design systems? How do you approach maintaining consistency and scalability within a system, and what are the key components you believe are essential?" (Be ready to discuss your Figma file structure and component library approach.)

• Problem-Solving: "Describe a time you had to simplify a complex user flow. What was the problem, what was your solution, and what was the outcome?" (Focus on clarity, user-centricity, and measurable results.)

Company & Culture Questions:

• Fit with Simplesat: "What interests you about Simplesat and our mission to improve customer satisfaction?" (Show you've researched the company and understand its value proposition.)

• Collaboration Style: "How do you collaborate with product managers and engineers? Describe a situation where you had a disagreement with a stakeholder and how you resolved it." (Highlight your communication and teamwork skills.)

• Design Philosophy: "What are your core design principles? How do you ensure your designs are user-friendly and impactful?" (Be prepared to articulate your design ethos.)

Portfolio Presentation Strategy:

• Storytelling: Structure your case studies as narratives, clearly defining the problem, your role, your process, the solution, and the impact.

• Visual Clarity: Ensure your portfolio is visually appealing, easy to navigate, and showcases high-quality design work. Use Figma prototypes effectively to demonstrate interactivity.

• Conciseness: Focus on the most relevant projects and be prepared to dive deeper into specific aspects during the interview. For each project, clearly state your specific contributions.

• Figma Demo: Be ready to share your screen and walk through a Figma file, demonstrating your organization, component usage, and prototyping capabilities.

📝 Enhancement Note: The interview will likely assess not just your design skills but also your ability to think strategically, collaborate effectively, and thrive in a startup environment. Be prepared to discuss your motivations and how you can contribute to Simplesat's growth.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Portfolio Customization: Ensure your portfolio prominently features 2-3 case studies that highlight your end-to-end design process, Figma proficiency, and any experience with design systems. Tailor your portfolio to showcase projects relevant to SaaS or B2B web applications.

• Resume Optimization: Update your resume to clearly articulate your 2-4 years of experience, focusing on achievements and responsibilities related to UX/UI design, product development, and collaboration. Use keywords such as "Product Design," "UX/UI," "Figma," "Design Systems," and "SaaS."

• Interview Preparation: Practice articulating your design process, problem-solving approach, and the impact of your work. Prepare specific examples for common interview questions related to collaboration, design systems, and user-centricity.

• Company Research: Thoroughly research Simplesat, its product, mission, and target market. Understand their customer feedback solutions and how design contributes to their overall business goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.