Product Designer

📍 Job Overview

Job Title: Product Designer
Company: LeadOwl
Location: Colombia
Job Type: Full-time
Category: Product Design / UI/UX
Date Posted: 2025-10-02
Experience Level: Mid-Level (2-5 years)
Remote Status: Fully Remote

🚀 Role Summary

• Drive the end-to-end product design lifecycle, from initial user research and conceptualization through to high-fidelity prototyping and final UI asset delivery.
• Translate complex user journeys and business objectives into elegant, intuitive, and user-centric product experiences for LeadOwl's marketplace and subscription offerings.
• Foster strong collaborative partnerships with Product Managers, Engineers, and Founders to collectively define, prioritize, and execute innovative design solutions.
• Develop detailed user flows, wireframes, and interactive prototypes to effectively communicate design concepts and interaction models across the team.
• Champion the development and maintenance of a cohesive design system, ensuring scalability, visual consistency, and efficient design implementation.

📝 Enhancement Note: This role is positioned as a high-impact, ownership-driven Product Designer position within a fast-growing startup. The emphasis on leading the design process end-to-end, collaborating closely with founders, and having significant influence on product direction suggests a mid-level to senior-leaning individual contributor role. Candidates should be prepared to demonstrate a strong balance of strategic thinking, user advocacy, and hands-on execution capabilities.

📈 Primary Responsibilities

• Lead comprehensive user research initiatives to gather deep insights into user needs, pain points, and behaviors within LeadOwl's product ecosystem.
• Conceptualize and design intuitive user interfaces and engaging user experiences for both web and potentially mobile platforms, ensuring alignment with product strategy and user goals.
• Create detailed wireframes, user flows, and interactive prototypes using industry-standard tools like Figma to effectively communicate design intentions and gather early feedback.
• Collaborate closely with engineering teams to ensure accurate implementation of designs, providing clear specifications and visual assets, and actively participating in design handoff processes.
• Iterate on designs based on user feedback, A/B testing results, product performance metrics, and evolving business requirements, ensuring continuous product improvement.
• Contribute to the strategic roadmap of product development by providing design perspectives and advocating for user-centric design principles throughout the product lifecycle.
• Maintain and expand the company's design system, ensuring its usability, scalability, and consistency across all product touchpoints.
• Conduct competitive analysis and stay abreast of industry design trends and best practices to inform design decisions and drive innovation.

📝 Enhancement Note: The responsibilities highlight a strong focus on user-centric design, cross-functional collaboration, and the practical application of design tools and methodologies. The emphasis on "iterating rapidly based on data, feedback, and performance metrics" and "delivering pixel-perfect visual assets ready for engineering handoff" indicates a need for both strategic thinking and meticulous execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field is often preferred for foundational understanding. Equivalent practical experience and a strong portfolio are paramount.
Experience: Minimum of 2-5 years of professional experience as a Product Designer, UI/UX Designer, or in a similar capacity, with a proven track record in SaaS, marketplaces, or product-led growth environments.

Required Skills:

• Demonstrated expertise in the full product design lifecycle: user research, information architecture, wireframing, prototyping, and UI design.
• Proficiency in modern design and prototyping tools, with a strong emphasis on Figma.
• Solid understanding of usability principles, user-centered design methodologies, and accessibility standards.
• Experience in creating and maintaining design systems to ensure consistency and scalability.
• Excellent communication, collaboration, and presentation skills, with the ability to articulate design decisions to technical and non-technical stakeholders.
• Ability to thrive in a fast-paced, dynamic startup environment, managing multiple projects and deadlines effectively.
• Strong problem-solving skills and a proactive, self-motivated approach to design challenges.
• Fluency in English, with the ability to articulate complex ideas clearly and concisely.

Preferred Skills:

• Experience designing for two-sided marketplaces, understanding the dynamics of both buyer and seller/provider experiences.
• Familiarity with designing for marketing sites, landing pages, and conversion rate optimization (CRO) strategies.
• Graphic design skills, including branding, visual identity, and marketing collateral creation.
• Experience with motion design, advanced prototyping techniques, or microinteractions to enhance user engagement.
• Basic understanding of front-end development (HTML, CSS, JavaScript) to facilitate better collaboration with engineering teams and a deeper appreciation for implementation constraints.

📝 Enhancement Note: The "Nice-to-Haves" section provides clear indications of areas where additional experience can make a candidate stand out. For candidates with strong UX/UI skills, developing a portfolio that showcases experience in marketplaces and growth-focused design, along with any graphic or motion design elements, would be highly advantageous. Understanding front-end basics is also a significant plus for seamless engineering collaboration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 distinct product design projects.
• Each project case study should clearly articulate the problem statement, your role and responsibilities, the design process followed (research, ideation, iteration), key challenges encountered, and the final design solution.
• Demonstrations of both UX thinking (user flows, wireframes, usability testing) and UI execution (high-fidelity mockups, interactive prototypes).
• Evidence of how user insights and data informed design decisions and led to measurable outcomes.
• For marketplace or SaaS products, highlight specific design challenges related to user onboarding, feature adoption, or complex workflow simplification.

Process Documentation:

• Showcase your ability to document design processes, including user research methodologies, wireframing techniques, and prototyping approaches.
• Examples of how you've contributed to or maintained a design system, including components, guidelines, and their implementation.
• Demonstrate your iterative design process, showing how feedback and data were incorporated to refine designs.
• Include examples of design handoff documentation and collaboration with engineering teams.

📝 Enhancement Note: For a Product Designer role, the portfolio is paramount. It serves as the primary evidence of a candidate's capabilities. The emphasis should be on telling a compelling story for each project, clearly outlining the problem, the process, and the impact. Quantifiable results are highly valued, so candidates should strive to include metrics where possible.

💵 Compensation & Benefits

Salary Range: $2,000–$3,500 USD per month. This range reflects a mid-level Product Designer compensation in a remote, North/South America-based role, taking into account the company's early-stage growth and the need for competitive international talent.

Benefits:

• Paid Vacation: Two weeks of paid vacation annually, providing opportunities for rest and rejuvenation.
• Annual Performance Bonus: Eligibility for an annual bonus, directly tied to the company's growth and overall performance, aligning individual success with company objectives.
• Career Growth Opportunities: Significant potential for career advancement and compensation increases as the company scales, offering a clear path for professional development.
• Fully Remote Work: The flexibility and autonomy of a fully remote position, with a focus on asynchronous work to accommodate diverse working styles and time zones.

Working Hours: While the specific hours are not dictated, the role emphasizes flexibility and asynchronous work. A standard full-time commitment (approximately 40 hours per week) is expected, with the ability to manage one's schedule effectively to meet project deadlines and collaboration needs.

📝 Enhancement Note: The provided salary range is competitive for a remote Product Designer role targeting talent in North and South America. The benefits package, while concise, highlights key aspects important to remote workers: time off, performance-based incentives, and significant growth potential, which is often a major draw for individuals joining early-stage startups. The asynchronous work focus is a strong indicator of a modern, flexible work culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software / Marketplaces. LeadOwl operates within the technology sector, focusing on building and scaling digital marketplaces and subscription products. This industry context implies a fast-paced, innovation-driven environment where user experience and product-market fit are critical for success.
Company Size: LeadOwl is described as a "fast-growing company" and the role involves working "directly with the founders." This suggests a small to medium-sized startup, likely with fewer than 50 employees, where individuals have significant autonomy and influence.
Founded: The founding date is not specified, but the emphasis on rapid growth and direct founder interaction indicates a company in its growth or scaling phase, possibly within the last 3-7 years.

Team Structure:

• The Product Designer will work closely with founders, product managers, and engineers, indicating a flat or matrixed organizational structure common in startups.
• Collaboration is expected to be cross-functional and often asynchronous, requiring strong communication and documentation practices.
• The design team may be nascent or integrated within product teams, offering opportunities to shape design processes and culture.

Methodology:

• Data-Driven Design: The role emphasizes iterating based on "data, feedback, and performance metrics," suggesting a commitment to evidence-based decision-making.
• Agile Product Development: The mention of shipping "quickly" and rapid iteration points towards an agile or lean development methodology.
• User-Centricity: The core mission of transforming complex workflows into elegant, user-friendly designs underscores a deep commitment to the user experience.

Company Website: https://leadowl.com/

📝 Enhancement Note: LeadOwl's description points to a typical startup environment: lean teams, direct access to leadership, a focus on rapid iteration, and a high degree of individual ownership. Candidates should be comfortable with ambiguity, proactive in defining processes, and adept at collaborating in a remote, asynchronous setting. The company's success hinges on delivering exceptional user experiences, making this role critical.

📈 Career & Growth Analysis

Operations Career Level: This Product Designer role is positioned at a mid-level, suitable for individuals with 2-5 years of experience. The responsibilities include leading design processes end-to-end, which indicates a step beyond junior design roles, requiring independent project management and strategic input. The opportunity for "significant opportunity for career and compensation growth as we scale" suggests that successful individuals can advance to senior design positions or even lead design initiatives as the company matures.
Reporting Structure: The designer will report to founders or a Head of Product (if one exists), working closely with product managers and engineers. This direct line of communication to leadership offers visibility and the chance to influence product strategy significantly.
Operations Impact: The Product Designer's impact is central to LeadOwl's success. By creating intuitive and engaging user experiences for their marketplace and subscription products, the designer directly influences user adoption, retention, satisfaction, and ultimately, revenue growth. Their work is crucial for translating business goals into tangible user value.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific areas such as marketplace design, subscription models, user research methodologies, or advanced prototyping.
• Leadership Development: As the company grows, there will be opportunities to mentor junior designers, establish design processes, and potentially lead the design function.
• Cross-Functional Acumen: Gaining comprehensive experience working across product, engineering, and business functions, enhancing overall product development understanding.
• Compensation Advancement: Direct correlation between individual performance, company growth, and increased compensation, offering a clear financial growth trajectory.

📝 Enhancement Note: The combination of a mid-level role with significant ownership and clear growth potential is a strong selling point for ambitious designers. Candidates should be prepared to articulate how they envision contributing to LeadOwl's growth and how they plan to develop their own skills within this dynamic environment.

🌐 Work Environment

Office Type: This is a Fully Remote role, emphasizing flexibility and a distributed work model. The company's focus on async work suggests an environment where individuals manage their own schedules and work remotely from their chosen location.
Office Location(s): The role requires candidates to be based in North or South America, with a specific mention of Colombia as a location. This allows for geographical flexibility within these continents, likely to align with time zones for critical synchronous interactions and potential future team gatherings.

Workspace Context:

• Asynchronous Collaboration: Expect a work environment that prioritizes clear documentation, effective written communication, and tools that support async workflows, minimizing the need for constant real-time meetings.
• Digital Tooling: Access to and proficiency with modern digital collaboration and design tools will be essential, forming the backbone of daily operations.
• Cross-Functional Interaction: While remote, the role requires active engagement with product managers, engineers, and founders, fostering a connected and collaborative virtual workspace.

Work Schedule: The role offers significant flexibility, centered around asynchronous work. While a full-time commitment is expected, individuals can largely manage their own working hours, provided they meet deadlines, attend necessary meetings, and maintain effective communication with their global team. This is ideal for those who thrive on autonomy and self-management.

📝 Enhancement Note: The emphasis on a fully remote, asynchronous work environment is a key characteristic of LeadOwl's culture. Candidates should be comfortable with self-direction, proactive communication, and leveraging digital tools to stay connected and productive. This setup caters to individuals seeking work-life integration and global team collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief review of your resume and portfolio to assess basic qualifications and design aesthetic.
• Portfolio Presentation: A dedicated session where you will walk through 1-2 selected case studies from your portfolio, explaining your process, decisions, and impact. Be prepared to discuss your approach to user research, problem-solving, and collaboration.
• Technical/Skills Interview: This may involve a discussion about specific design tools (e.g., Figma), design system principles, and your understanding of UI/UX best practices.
• Cross-Functional Collaboration Interview: An interview with a founder, product manager, or engineer to assess your collaboration style, communication skills, and how you integrate user needs with business and technical constraints.
• Final Interview: Likely with a founder to discuss overall fit, motivation, and long-term vision for the role and company.

Portfolio Review Tips:

• Curate Wisely: Select projects that best demonstrate your skills relevant to LeadOwl's products (SaaS, marketplaces, user-centric design).
• Tell a Story: For each case study, clearly articulate the problem, your role, your process, the challenges, and the outcomes. Use visuals effectively to support your narrative.
• Highlight Process: Show your thinking – wireframes, user flows, iterations, and how you incorporated feedback. This is crucial for a Product Designer role.
• Quantify Impact: Wherever possible, include metrics or data that demonstrate the positive impact of your designs (e.g., increased conversion rates, improved user satisfaction, reduced task completion time).
• Be Ready for Questions: Anticipate questions about your design decisions, trade-offs you made, and how you handle constructive criticism.

Challenge Preparation:

• Design Exercise: You may be given a short design challenge (e.g., redesign a feature, propose a solution to a user problem) to complete within a set timeframe. Focus on demonstrating your thought process, user empathy, and ability to deliver a coherent solution.
• Scenario-Based Questions: Prepare to answer questions about hypothetical design scenarios, how you would approach them, and what factors you would consider.
• Company & Product Familiarity: Research LeadOwl's existing products, target audience, and business model. Think about potential design improvements or new features and be ready to discuss them.

📝 Enhancement Note: The interview process is designed to assess both your design craft and your ability to function effectively in a startup environment. The portfolio review is a critical gate; ensure it's polished, well-documented, and tells a compelling story about your design journey and impact. Preparing for a design exercise is also key, focusing on process over perfection.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly mentioned as the primary design tool. Proficiency is non-negotiable. Candidates should be comfortable with its full suite of features, including vector editing, prototyping, component libraries, and collaboration features.
• Prototyping Tools: Beyond Figma's built-in capabilities, familiarity with other advanced prototyping tools (though not explicitly required) can be a plus for complex interaction design.
• User Research Tools: Experience with tools for surveys (e.g., SurveyMonkey, Typeform), user interviews (e.g., Zoom, Google Meet), and usability testing platforms (e.g., UserTesting.com, Maze) is beneficial.

Analytics & Reporting:

• Product Analytics: Familiarity with product analytics platforms like Mixpanel, Amplitude, or Google Analytics to understand user behavior, track feature adoption, and measure the impact of design changes.
• Data Visualization Tools: While not a primary focus, understanding how to interpret data presented in dashboards (e.g., Tableau, Looker, or in-app analytics) will be important for iterating on designs.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): While not a direct design tool, understanding how customer data is managed can inform design for features related to user accounts or profiles.
• Project Management Tools (e.g., Jira, Asana, Trello): Essential for tracking design tasks, collaborating with engineering, and managing project timelines.
• Collaboration & Communication Tools (e.g., Slack, Notion): Crucial for day-to-day communication, documentation, and team alignment in a remote environment.

📝 Enhancement Note: The core technology focus is on design tools, particularly Figma. However, understanding how design integrates with analytics, project management, and customer data is crucial for a Product Designer aiming to have a strategic impact. Demonstrating familiarity with these adjacent tools will showcase a well-rounded understanding of the product development ecosystem.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A fundamental value driving all design decisions, ensuring that user needs and satisfaction are at the forefront of product development.
• Collaboration: A strong emphasis on working effectively with cross-functional teams (product, engineering, founders) to achieve shared goals.
• Ownership & Accountability: Encouraging individuals to take full responsibility for their work, from concept to execution, and to be accountable for outcomes.
• Agility & Iteration: Embracing a fast-paced environment where rapid prototyping, testing, and iteration are key to delivering value quickly and adapting to market changes.
• Simplicity & Elegance: Striving to create designs that are not only functional but also intuitive, clean, and aesthetically pleasing, transforming complexity into ease of use.

Collaboration Style:

• Asynchronous First: Prioritizing clear written communication and documentation to facilitate collaboration across different time zones and schedules.
• Transparent Communication: Open sharing of ideas, feedback, and progress to ensure alignment and foster a sense of shared purpose.
• Constructive Feedback: A culture that values and actively seeks constructive feedback on designs and processes to drive continuous improvement.
• Cross-Functional Synergy: Design is viewed as an integral part of the product team, working hand-in-hand with product management and engineering to build successful products.

📝 Enhancement Note: The company culture appears to be a blend of typical startup dynamism (agility, ownership) with a strong emphasis on user experience and collaborative, yet asynchronous, communication. Candidates who are proactive communicators, enjoy working in iterative cycles, and are passionate about user-centered design will likely thrive here.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: In a fast-paced startup, the challenge is to deliver high-quality, user-centric designs rapidly without compromising on usability or long-term maintainability.
• Managing Ambiguity and Evolving Requirements: Startup environments often involve shifting priorities and less defined requirements. The designer must be adaptable and comfortable navigating this ambiguity.
• Scaling Design Systems: As the product suite grows, maintaining and scaling the design system to support new features and products will be an ongoing challenge requiring strategic foresight.
• Remote Collaboration Nuances: Ensuring effective communication, alignment, and creative synergy within a fully remote, asynchronous team requires deliberate effort and strong collaboration tools.

Learning & Development Opportunities:

• Deep Dive into Marketplace/Subscription Design: Gaining specialized expertise in the unique design challenges and user behaviors associated with these product types.
• Influence Product Strategy: Contributing to higher-level product decisions and roadmap planning, moving beyond execution to strategic input.
• Shape Design Processes: Playing a key role in defining and refining LeadOwl's design methodologies, tools, and best practices as the company scales.
• Mentorship and Leadership: Potential to mentor future design hires or take on leadership responsibilities as the team expands.

📝 Enhancement Note: The challenges presented are common to fast-growing startups but also offer significant opportunities for professional growth. By successfully navigating these challenges, a designer can build a robust skillset in rapid product development, remote collaboration, and strategic design leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex workflow you've simplified through design. What was your process, and what was the outcome?" (Focus on user research, problem definition, and measurable impact.)
• "How do you approach balancing user needs with business goals and technical constraints?" (Highlight your decision-making process and ability to find optimal solutions.)
• "Walk me through how you would design a new feature for our marketplace product. What are the first steps you'd take?" (Demonstrate your end-to-end design thinking process, from research to ideation.)

Company & Culture Questions:

• "Why are you interested in LeadOwl specifically, and what excites you about our mission/products?" (Research LeadOwl thoroughly and connect your passion to their work.)
• "How do you handle constructive criticism on your designs, especially from non-designers?" (Emphasize your collaborative approach and focus on project success.)
• "Describe your experience working in a remote, asynchronous environment. What strategies do you use to stay productive and connected?" (Showcase your self-management skills and communication approach.)

Portfolio Presentation Strategy:

• Structure is Key: For each case study, use a clear narrative arc: Problem -> Your Role -> Process -> Solution -> Impact.
• Visual Storytelling: Use mockups, wireframes, and flows to visually guide the interviewer through your design journey. Keep text concise on slides.
• Focus on "Why": Explain the rationale behind your design decisions. Why did you choose this layout? Why this interaction?
• Highlight Collaboration: Mention how you worked with PMs, engineers, and stakeholders.
• Quantify Results: If possible, present metrics that demonstrate the success of your designs. If not, discuss anticipated outcomes or qualitative improvements.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skills but also strategic thinking, problem-solving abilities, and cultural fit for a remote, fast-paced startup. Be ready to articulate your process and the impact of your work clearly and concisely.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the Workable portal.
• Tailor Your Resume: Highlight experience in SaaS, marketplaces, UI/UX design, Figma proficiency, and your ability to work remotely and collaboratively. Quantify achievements where possible.
• Craft a Compelling Portfolio: Ensure your portfolio is easily accessible (e.g., via a link) and showcases your strongest, most relevant projects. Focus on detailed case studies that demonstrate your end-to-end design process and impact.
• Prepare Your Portfolio Walkthrough: Identify 1-2 key projects you will present during the interview and practice explaining your process, decisions, and results concisely.
• Research LeadOwl: Familiarize yourself with their current products, target audience, and company mission to articulate your interest and potential contributions effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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