Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Brooklyn Law School

Location: Brooklyn, NY, US

Job Type: Full-time, Exempt Staff

Category: Creative & Media / Education / Marketing

Date Posted: October 1, 2025

Experience Level: 2-5 Years

🚀 Role Summary

• Develop and execute compelling visual designs across digital and print mediums to enhance Brooklyn Law School's brand identity and communication effectiveness.

• Collaborate with cross-functional teams to translate strategic institutional goals into creative design solutions, ensuring brand consistency and impact.

• Support digital content creation and maintenance, including web, social media, email, and digital signage, with a focus on accessibility and user experience.

• Contribute to multimedia projects, including basic video production and editing, to diversify communication channels and engagement strategies.

• Maintain and update institutional web content through the Content Management System (CMS), adhering to brand voice, accessibility standards, and design best practices.

📝 Enhancement Note: This role is situated within an educational institution, requiring designs that resonate with academic audiences and support institutional objectives. The emphasis on digital signage suggests a need for dynamic, engaging visual content tailored for on-campus display systems.

📈 Primary Responsibilities

• Design and produce engaging visual assets for digital signage, web banners, social media graphics, email campaigns, and marketing collateral, ensuring alignment with Brooklyn Law School's established brand guidelines.

• Partner with the Marketing and Communications team and other campus departments to understand project requirements and deliver innovative design solutions that meet specific strategic objectives.

• Assist in the creation and editing of video content for various institutional platforms and campaigns.

• Manage updates and content additions to the brooklaw.edu website via the Content Management System (CMS), ensuring visual consistency, adherence to accessibility standards (WCAG), and overall brand integrity.

• Maintain organized digital asset libraries and project files to ensure efficient retrieval and reuse of design elements.

• Stay current with design trends and best practices, particularly within higher education and non-profit sectors, to continuously improve the visual communication strategy.

• Provide design support for events, publications, and other institutional initiatives as required.

📝 Enhancement Note: The responsibilities highlight a blend of creative design execution and technical content management, indicating a need for a versatile designer comfortable with both artistic creation and CMS navigation. The focus on digital signage is a key differentiator for this role.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Communications, or a closely related field.

Experience: Minimum of two years of professional graphic design experience, with a proven track record in creating diverse visual assets.

Required Skills:

• Graphic Design Software Proficiency: Expert-level command of Adobe Creative Suite, including InDesign, Photoshop, and Illustrator.

• Digital Design Expertise: Demonstrated ability to develop compelling designs for digital platforms such as web, social media, and email, with a strong understanding of digital asset optimization.

• Print Design Capabilities: Proven experience creating effective designs for print materials, including brochures, flyers, and other collateral.

• Digital Signage Design: Experience or strong aptitude for designing content specifically for digital display systems.

• Brand Management: Ability to consistently apply and maintain brand identity guidelines across all design outputs.

• Content Management System (CMS) Familiarity: Experience with CMS platforms for website content updates.

• Organizational and Time Management: Exceptional ability to manage multiple projects simultaneously, prioritize tasks, and meet stringent deadlines in a fast-paced environment.

• Communication and Interpersonal Skills: Excellent verbal and written communication skills, with the ability to collaborate effectively with diverse stakeholders.

Preferred Skills:

• Higher Education/Non-Profit Experience: Prior design experience within an academic or non-profit organizational setting.

• Video Production & Editing: Basic skills in video editing software to support multimedia content creation.

• Web Design Principles: Understanding of web design best practices, UI/UX principles, and digital accessibility standards (WCAG).

• Canva Proficiency: Familiarity with Canva for quick design tasks and template utilization.

📝 Enhancement Note: While a Bachelor's degree is listed, the "2-5 years" experience level derived from the AI analysis suggests that candidates with a strong portfolio and slightly less formal education but extensive practical experience may also be considered. The emphasis on digital signage and CMS implies a need for practical, hands-on skills beyond pure aesthetic design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive design portfolio that showcases a minimum of 2-3 years of professional work, demonstrating a strong command of both digital and print design principles.

• Specific examples of digital signage designs, highlighting adaptability to various screen sizes and dynamic content needs.

• Case studies or examples of projects where design successfully supported institutional goals or strategic initiatives within an organization.

• Visual assets created for web, social media, and email campaigns, illustrating an understanding of platform-specific design requirements.

Process Documentation:

• Portfolio pieces should ideally include brief descriptions of the project's objective, the design process followed, and the measurable impact or outcome achieved.

• Demonstration of proficiency in using the Adobe Creative Suite and Canva for design workflows.

• Evidence of ability to adhere to brand guidelines and maintain visual consistency across diverse projects.

📝 Enhancement Note: The portfolio is crucial for this role. Candidates should curate examples that explicitly highlight their experience with digital signage, web graphics, and print materials, as well as their ability to work within established brand guidelines. Demonstrating a collaborative approach through project descriptions would also be beneficial.

💵 Compensation & Benefits

Salary Range: $60,000 - $67,500 per year.

Benefits:

• Comprehensive Paid Time Off: Includes sick leave, personal days, and vacation days.

• Generous Retirement Plan: A robust retirement savings plan designed to support long-term financial security.

• Dependent Tuition Scholarship: Significant educational benefits covering tuition for dependents from Pre-K through undergraduate college.

• Summer Friday PTO: Additional paid time off during summer breaks.

• Health, Dental, and Vision insurance (implied for full-time staff at an institution of this caliber, although not explicitly stated).

• Professional development opportunities and access to institutional resources.

Working Hours: This is a full-time position, typically requiring 40 hours per week. The work arrangement is hybrid, with specific in-office requirements detailed below.

📝 Enhancement Note: The salary range is competitive for a Graphic Designer role with 2-5 years of experience in the New York City metropolitan area. The benefits package is particularly strong, with the dependent tuition scholarship representing a significant perk for eligible employees. The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Higher Education (Law School)

Company Size: Brooklyn Law School is a mid-sized institution, likely employing several hundred staff members across various departments. This size offers opportunities for broad impact and cross-departmental collaboration without the bureaucracy of a much larger university.

Founded: 1901, providing a long-standing history and established presence in legal education.

Team Structure: The Graphic Designer will report to the Director of Digital Communications within the Marketing and Communications department. This team likely collaborates closely with other institutional departments, including Admissions, Student Affairs, Academic Affairs, and Alumni Relations, to support their respective communication needs.

Methodology: The Marketing and Communications team likely employs a data-informed approach to design, using analytics from web traffic, social media engagement, and email campaigns to guide creative decisions. Workflow planning will be essential to manage the diverse project requests from various institutional stakeholders, ensuring efficient and timely delivery of design assets. Emphasis will be placed on maintaining brand consistency and supporting the strategic goals of the law school.

Company Website: https://www.brooklaw.edu/

📝 Enhancement Note: The educational environment of a law school implies a culture that values intellectual rigor, professionalism, and a commitment to service. The Marketing and Communications team will likely operate with a focus on strategic outreach, student recruitment, alumni engagement, and institutional reputation management.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor with 2-5 years of experience, focusing on specialized creative execution within a marketing and communications function. It serves as a foundational role for a graphic designer looking to build expertise in higher education marketing.

Reporting Structure: Reports directly to the Director of Digital Communications, indicating a clear line of management and guidance. This structure allows for direct feedback and mentorship in design strategy and execution.

Operations Impact: The Graphic Designer plays a crucial role in shaping the visual identity and communication effectiveness of Brooklyn Law School. Their work directly influences how prospective students, current students, faculty, alumni, and the wider community perceive the institution. High-quality design can enhance engagement, support recruitment efforts, and reinforce the school's brand and reputation.

Growth Opportunities:

• Skill Specialization: Deepen expertise in digital signage, web design, or video production, becoming a go-to specialist within the team.

• Project Leadership: With demonstrated success, take on more complex design projects and potentially lead design aspects of larger institutional campaigns.

• Cross-Functional Collaboration: Expand understanding of different departmental needs and contribute to broader institutional marketing strategies.

• CMS & Digital Marketing Expertise: Develop advanced skills in CMS management and digital marketing analytics, potentially transitioning into broader digital marketing roles.

• Mentorship: As experience grows, mentor junior designers or interns if opportunities arise.

📝 Enhancement Note: Growth potential within this role is tied to expanding design versatility, mastering institutional systems, and increasing impact on strategic communication goals. Progression could lead to Senior Graphic Designer, Art Director roles, or a pivot into Digital Marketing or Communications Management.

🌐 Work Environment

Office Type: This is a hybrid role, meaning the work environment combines remote work with a significant in-office presence at Brooklyn Law School's campus in Downtown Brooklyn. This offers a blend of focused remote work and collaborative in-office interaction.

Office Location(s): Brooklyn Law School, Downtown Brooklyn, NY. This location is easily accessible via public transportation, making it convenient for employees commuting from various parts of the New York metropolitan area.

Workspace Context:

• Collaborative Environment: The hybrid model encourages in-office days for team meetings, brainstorming sessions, and direct collaboration with the Director of Digital Communications and other marketing team members.

• Tools and Technology: Employees will have access to the necessary design software and hardware while on campus, and will be expected to maintain a suitable remote workspace with reliable internet access.

• Team Interaction: Regular in-person interaction with colleagues will foster a sense of community and facilitate more dynamic creative exchanges.

Work Schedule: The role is full-time, with specific days required in the office:

• Academic Year/Exam Periods: Minimum of four (4) days per week in the office.

• Summer/Academic Breaks: Minimum of three (3) days per week in the office.

This schedule allows for focused work and flexibility while ensuring consistent team presence during peak operational periods.

📝 Enhancement Note: The hybrid arrangement is structured to maximize in-person collaboration during key academic periods, which is typical for educational institutions. Candidates should be comfortable with this structured hybrid model and prepared for regular commutes to the Brooklyn campus.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a hiring manager will review applications, focusing on resumes and portfolios to assess qualifications and experience.

• Portfolio Review & Skills Assessment: Candidates will likely be asked to present their design portfolio, discussing their process, rationale, and impact. A practical design test or a case study requiring the creation of specific assets (e.g., a social media graphic, a digital signage concept) may be administered.

• Behavioral & Situational Interviews: Interviews will assess communication skills, problem-solving abilities, ability to work under pressure, and cultural fit with the institution. Questions may focus on past experiences with cross-functional collaboration and handling feedback.

• Final Interview: A meeting with senior leadership or key stakeholders to discuss the role's strategic importance and finalize the decision.

Portfolio Review Tips:

• Highlight Relevant Work: Prioritize examples demonstrating experience with digital signage, web graphics, social media, email, and print collateral.

• Showcase Process: For each project, briefly outline the brief, your design process, the tools used, and the outcomes or impact. This demonstrates your problem-solving approach.

• Brand Adherence: Include examples where you successfully worked within strict brand guidelines.

• Digital Signage Focus: Explicitly discuss any experience or understanding of designing for digital displays, including considerations for animation, resolution, and content cycles.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most impactful and relevant pieces.

Challenge Preparation:

• Design Test: Be ready for a design challenge that might involve creating a social media post, a digital banner, or a concept for a digital sign based on a given brief. Practice creating assets quickly and effectively.

• CMS Familiarity: If asked about CMS, be prepared to discuss your experience and how you approach content updates and maintenance.

• Institutional Context: Research Brooklyn Law School's mission, values, current marketing campaigns, and recent news to understand their strategic direction and target audience. Tailor your responses to demonstrate how your design skills can support these objectives.

📝 Enhancement Note: The interview process will likely heavily weigh the design portfolio and practical skills. Candidates should be prepared to articulate their design decisions and demonstrate their ability to translate institutional needs into effective visual communication. Researching the school's recent marketing efforts will be crucial for tailoring responses.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in InDesign, Photoshop, and Illustrator for creating a wide range of print and digital assets.

• Canva: Familiarity or proficiency is preferred, indicating a need for versatility in design tools.

• Content Management System (CMS): Experience with institutional CMS platforms is important for website updates and content management. Examples may include WordPress, Drupal, or a proprietary system.

• Digital Signage Software: Familiarity with software used for managing digital displays would be advantageous, though not explicitly required.

Analytics & Reporting:

• Web Analytics: Basic understanding of how to interpret website analytics (e.g., Google Analytics) to inform design choices for web content.

• Social Media Analytics: Familiarity with platform-specific analytics to understand engagement metrics for social media graphics.

CRM & Automation:

• While not directly a CRM role, understanding how design assets integrate with email marketing platforms (e.g., Mailchimp, Constant Contact) and CRM-driven communications would be beneficial.

📝 Enhancement Note: The core technical requirement is strong proficiency in Adobe Creative Suite. Experience with CMS platforms is also critical for the role's content management responsibilities. Familiarity with digital signage platforms and basic video editing tools are considered advantageous.

👥 Team Culture & Values

Operations Values:

• Excellence in Design: A commitment to producing high-quality, aesthetically pleasing, and effective visual communications that represent the institution professionally.

• Collaboration and Teamwork: A strong emphasis on working effectively with colleagues across departments to achieve shared goals and deliver integrated marketing efforts.

• Brand Integrity: Upholding and consistently applying Brooklyn Law School's brand identity and messaging standards across all creative outputs.

• Efficiency and Timeliness: A dedication to managing projects effectively, meeting deadlines, and delivering results in a timely manner, especially during peak academic periods.

• Adaptability and Innovation: Openness to new design trends, technologies, and approaches to communication to keep the institution's visual presence fresh and engaging.

Collaboration Style:

• Cross-functional Integration: The Graphic Designer will work closely with various campus departments, requiring clear communication and an understanding of diverse stakeholder needs.

• Feedback and Iteration: A culture that embraces constructive feedback to refine designs and ensure they meet project objectives effectively.

• Proactive Support: Anticipating the design needs of other departments and offering creative solutions to support their initiatives.

📝 Enhancement Note: The culture likely values professionalism, a strong work ethic, and a collaborative spirit, common in educational institutions. The team will aim for impactful communication that supports the law school's mission and strategic objectives, requiring designers to be both creative and responsive.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Diverse Needs: Juggling design requests from various departments, each with unique objectives and stakeholders, while maintaining brand consistency.

• Meeting Tight Deadlines: The fast-paced academic environment often requires rapid turnaround times for design projects, especially around key events and application periods.

• Adapting to New Technologies: Keeping pace with evolving design software, digital platforms, and digital signage technology to ensure contemporary and effective visual communication.

• Translating Complex Information: Visually representing complex legal concepts or institutional data in an accessible and engaging manner for diverse audiences.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Suite or explore new design tools and techniques.

• Higher Education Marketing Workshops: Participation in industry events or training focused on marketing and communication strategies specific to academic institutions.

• Digital Accessibility Training: Enhancing knowledge of WCAG guidelines and best practices for creating accessible digital content.

• Video Production Skills: Developing more advanced video editing and production capabilities.

• Project Management Skills: Gaining experience in managing larger design projects and timelines.

📝 Enhancement Note: This role presents opportunities to specialize in higher education marketing design, particularly in digital signage. Overcoming the challenge of diverse stakeholder needs will build strong project management and communication skills. Continuous learning in digital trends will be key to long-term success.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance multiple design projects with competing deadlines. How did you prioritize and manage your workload?" (Focus on organizational skills, prioritization, and time management.)

• "Walk us through a design project from concept to completion. What was the objective, your process, challenges faced, and the outcome?" (Prepare a portfolio case study with clear articulation of your design rationale and impact.)

• "How do you ensure your designs align with an institution's brand identity and strategic goals, especially when working with different departments?" (Highlight your understanding of brand stewardship and collaborative communication.)

Company & Culture Questions:

• "What interests you about working at Brooklyn Law School specifically, and how do you see your design skills contributing to our mission?" (Research the school's mission, values, and recent initiatives.)

• "How do you approach receiving and incorporating feedback on your designs?" (Emphasize your openness to constructive criticism and iterative design process.)

Portfolio Presentation Strategy:

• Curate Select Pieces: Choose 3-5 projects that best represent your skills relevant to the job description (digital signage, web, print, social media).

• Tell a Story: For each project, explain the problem/objective, your solution (design choices), the process, and the results. Use visuals effectively.

• Highlight Digital Signage: If you have specific digital signage work, make it a focal point. If not, discuss your understanding of its unique requirements.

• Be Concise: Prepare to present your portfolio within a set timeframe, focusing on key takeaways.

• Technical Readiness: Ensure you can present your portfolio smoothly, whether digitally or in person.

📝 Enhancement Note: Candidates should prepare to demonstrate not only their design aesthetic but also their process, problem-solving abilities, and understanding of how design serves institutional goals. The hybrid work aspect might also come up, so be ready to discuss your comfort and productivity in such an environment.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the ADP portal link provided.

• Curate Your Design Portfolio: Ensure your portfolio is up-to-date and prominently features work relevant to digital signage, web graphics, social media, email campaigns, and print collateral. Include brief descriptions for each project detailing objectives, your process, and outcomes.

• Tailor Your Resume: Highlight your proficiency in Adobe Creative Suite, Canva, CMS experience, and any relevant experience in higher education or non-profit sectors. Use keywords from the job description.

• Prepare Your Case Study: Be ready to discuss 1-2 key projects in detail during an interview, focusing on your design rationale, problem-solving approach, and the impact of your work.

• Research Brooklyn Law School: Familiarize yourself with their mission, values, brand guidelines (if accessible), recent marketing campaigns, and target audience to better articulate your fit and contributions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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