Product Designer

📍 Job Overview

Job Title: Product Designer Company: Klaviyo Location: Boston, Massachusetts, United States Job Type: Full-Time Category: Product Design / GTM Operations Support Date Posted: September 18, 2025 Experience Level: Mid to Senior Level (3-5+ years) Remote Status: Remote Eligible (US Locations)

🚀 Role Summary

• Partner with cross-functional teams to define product strategy and deliver exceptional user experiences for Klaviyo's platform.
• Drive product outcomes through a combination of design thinking, data-informed design principles, and continuous iteration cycles.
• Create comprehensive design deliverables, including user flows, interactive prototypes, sketches, and polished UI designs that align with Klaviyo's design system.
• Contribute to the growth of the design team and foster a positive design culture through active participation in critiques and process improvement initiatives.

📝 Enhancement Note: While this role is for a Product Designer, the emphasis on "driving product outcomes," "data-informed design," "continuous iteration," and "process improvements across the design lifecycle" strongly suggests a need for operations-minded thinking. The role will likely involve understanding and optimizing user journeys within the Klaviyo platform, which has direct implications for GTM (Go-To-Market) efficiency and customer adoption, areas typically supported by Revenue and Sales Operations. The ability to "adapt the design process to support cross-functional problem solving" further indicates an operational approach to design execution.

📈 Primary Responsibilities

• Collaborate closely with Product Managers, Engineers, and Researchers to translate user needs and business requirements into intuitive and effective product solutions.
• Develop and iterate on design concepts, user flows, wireframes, interactive prototypes, and high-fidelity UI designs that solve complex problems.
• Actively participate in and contribute to design critiques, providing and incorporating constructive feedback to elevate the quality of design work.
• Support and champion process improvements within the design lifecycle to enhance efficiency, collaboration, and design quality.
• Adapt and optimize design processes as needed to facilitate effective cross-functional problem-solving and project execution.
• Contribute to the development and maintenance of a scalable design system, ensuring consistency and efficiency across the product.
• Mentor junior designers and actively participate in team growth initiatives, sharing knowledge and contributing to a strong design culture.

📝 Enhancement Note: The responsibilities highlight a need for robust process management and iterative improvement, core tenets of operations roles. Specifically, "Support process improvements across the design lifecycle" and "Adapt the design process to support cross-functional problem solving" point to an operational mindset focused on workflow optimization and efficiency.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field, or equivalent practical experience. Experience: 3–5+ years of professional product design experience, with a proven track record of delivering end-to-end design solutions for complex digital products.

Required Skills:

• Product Design Expertise: Mastery of the end-to-end product design process, from problem definition and user research to detailed UI design and post-launch iteration.
• Portfolio: A strong, well-curated portfolio showcasing a range of design projects, demonstrating problem-solving skills, design thinking, and successful product outcomes.
• Data-Informed Design: Proven ability to leverage user data, analytics, and A/B testing results to inform design decisions and drive measurable business outcomes.
• Cross-Functional Collaboration: Exceptional ability to partner effectively with Product Managers, Engineers, Researchers, and other stakeholders in a fast-paced, agile environment.
• Systems Thinking: A robust understanding of systems thinking principles, enabling the identification and design of reusable components and scalable patterns for a cohesive user experience.
• Communication & Facilitation: Strong verbal and written communication skills, with the ability to articulate unique perspectives and facilitate productive discussions to achieve alignment.
• Problem-Solving & Adaptability: Demonstrable strong problem-solving skills, a growth mindset, and the ability to adapt to evolving project requirements and business needs.

Preferred Skills:

• Experience with design systems and component libraries.
• Proficiency in user research methodologies and usability testing.
• Familiarity with marketing technology or e-commerce platforms.
• Experience working in a SaaS environment.
• Ability to contribute to design tooling and workflow improvements.

📝 Enhancement Note: The requirement for a strong portfolio demonstrating "end-to-end design work — from defining problems and audiences through product adoption and iteration" and "driving product outcomes through experimentation, data-informed design, and continuous iteration" aligns closely with the analytical and process-oriented skills valued in operations roles. "Systems-thinking" is also a key operational competency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase 2-3 comprehensive case studies detailing your design process from problem identification through to product adoption and iterative improvements, emphasizing your role and impact.
• Problem Framing & Solutioning: Clearly articulate the user problems and business challenges addressed, and demonstrate how your design solutions effectively resolved them.
• Data & Impact Demonstration: Include examples of how data, user feedback, or experimentation informed your design decisions and contributed to measurable product or business outcomes (e.g., increased conversion rates, improved user satisfaction, reduced churn).
• Process Adaptability: Highlight instances where you adapted design processes or workflows to better suit project needs or facilitate cross-functional collaboration.
• Systems Design: Showcase examples of designing with or contributing to design systems, component libraries, or scalable UI patterns.

Process Documentation:

• While not a formal requirement for submission, be prepared to discuss your personal design process, including how you manage projects, collaborate with teams, incorporate feedback, and iterate on designs.
• Expect to articulate how you would document key design decisions and rationale for future reference and team knowledge sharing.

📝 Enhancement Note: The portfolio requirements strongly emphasize process, data, and outcomes, directly mirroring the expectations for operations professionals. Demonstrating the ability to manage a design process, incorporate data, and show measurable impact is crucial for this role, akin to presenting an operations project portfolio.

💵 Compensation & Benefits

Salary Range: $108,000 - $162,000 USD per year. Benefits:

• Health, Welfare, and Wellbeing: Comprehensive benefits package designed to support employee health and overall wellbeing.
• Equity: Opportunity to participate in the company's equity plan, aligning personal success with company growth.
• Annual Cash Bonus Plan: Potential to earn an annual cash bonus based on company and individual performance.
• Sign-on Payments: May be offered in certain circumstances.
• Professional Development: Support for continuous learning and career advancement.

Working Hours: Standard full-time hours are expected, with flexibility offered to accommodate remote work and varying individual needs, while ensuring collaboration and productivity. Klaviyo typically operates on a standard 40-hour work week.

📝 Enhancement Note: The salary range is provided for US locations, reflecting a competitive market rate for a Product Designer with 3-5+ years of experience. The inclusion of "Annual Cash Bonus Plan" and "Equity" are common total compensation components that operations professionals also often benefit from, signifying a performance-driven culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (SaaS - Marketing Automation/Customer Data Platform) Company Size: Klaviyo is a growing company, indicated by its public listing and substantial employee base, likely falling into the 500-1000+ employee range. This size offers the opportunity for significant impact while maintaining a collaborative environment. Founded: Klaviyo was founded with the mission to empower creators and businesses to own their customer relationships through data. This founding principle likely permeates the company culture, emphasizing customer-centricity and data-driven decision-making.

Team Structure:

• The Product Designer will be part of a dedicated design organization, likely structured into pods or feature teams aligned with specific product areas.
• This individual will report into a Design Lead or Head of Design, with direct collaboration across Product Management and Engineering teams for assigned initiatives.
• Cross-functional collaboration is central, requiring close partnerships with Product Managers for strategy and roadmapping, Engineers for implementation feasibility, and Researchers for user insights.

Methodology:

• Klaviyo likely employs agile development methodologies, requiring iterative design processes, frequent feedback loops, and close collaboration with engineering.
• Data analysis and user research are foundational to their product development approach, influencing design decisions and prioritization.
• A focus on process improvement suggests a culture that values efficiency and continuous optimization of workflows.

Company Website: https://www.klaviyo.com/

📝 Enhancement Note: The company's focus on empowering creators and leveraging data directly informs the operational aspects of roles. A "data-informed design" approach is a strong indicator of an operations-centric mindset within product development, where efficiency and impact measurement are key.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-to-senior level individual contributor position within the product design function. It requires a strong grasp of end-to-end design processes and the ability to influence product strategy and outcomes. Reporting Structure: The Product Designer will likely report to a Design Manager or Lead, working within a product team structure that includes Product Managers and Engineers. This structure emphasizes collaborative decision-making and shared ownership of product success. Operations Impact: Product Designers at Klaviyo are expected to drive tangible business outcomes through their work. This means their designs directly influence customer adoption, engagement, retention, and ultimately, revenue. They are key players in ensuring the platform is intuitive and valuable, which supports the overall GTM strategy.

Growth Opportunities:

• Deepen Design Specialization: Opportunity to become an expert in specific product areas or design methodologies.
• Lead Design Initiatives: Potential to lead design efforts on larger, more complex projects or new product areas.
• Contribute to Design System: Play a key role in evolving and scaling Klaviyo's design system.
• Mentorship: Grow leadership skills by mentoring junior designers and contributing to team development.
• Cross-functional Experience: Gain deeper understanding of product management, engineering, and marketing operations through close collaboration.

📝 Enhancement Note: The emphasis on "driving product outcomes," "influencing product strategy," and impacting "revenue" aligns perfectly with the goals of operations professionals. Growth opportunities also mirror career paths in operations, focusing on specialization, leadership, and cross-functional expertise.

🌐 Work Environment

Office Type: Klaviyo has a physical office presence in Boston, indicating a hybrid or in-office work environment for many roles, though this specific position is remote eligible within the US. Office Location(s): Boston, MA. Workspace Context:

• The environment is likely collaborative and fast-paced, typical of a growing tech company.
• Expect a culture that values innovation, data-driven decision-making, and continuous improvement.
• Designers will work within cross-functional teams, fostering strong communication and teamwork.
• Access to modern design tools and technologies is expected.

Work Schedule: Expect a standard full-time work schedule, with flexibility provided for remote employees to manage their work effectively while ensuring availability for team collaboration and meetings.

📝 Enhancement Note: The mention of "fast-paced," "collaborative," and "data-driven" culture points to an environment where operational efficiency and effective teamwork are paramount, common characteristics of successful operations teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and portfolio for initial fit.
• Hiring Manager Interview: Discuss your experience, design philosophy, and approach to problem-solving.
• Portfolio Presentation & Design Challenge: A key stage where you'll present your portfolio case studies and potentially complete a design exercise focused on problem-solving and design thinking. This will assess your ability to articulate your process and demonstrate impact.
• Cross-functional Interviews: Meet with Product Managers, Engineers, and potentially Researchers to evaluate collaboration skills and ability to work within a team.
• Design Critique/Team Interview: Participate in a design critique session or meet with other designers to assess your ability to give and receive feedback and contribute to design culture.
• Final Interview: May involve senior leadership to confirm cultural fit and strategic alignment.

Portfolio Review Tips:

• Tell a Story: Structure your case studies to clearly articulate the problem, your process, your specific contributions, the challenges faced, and the measurable outcomes achieved.
• Focus on Impact: Quantify your contributions whenever possible. Use data and metrics to demonstrate the success of your designs.
• Show Your Process: Clearly outline your design thinking, research methods, ideation, prototyping, and iteration stages.
• Tailor to Klaviyo: Understand Klaviyo's product and user base. Highlight projects that demonstrate experience with complex SaaS products or similar domains.
• Be Prepared to Discuss: Anticipate questions about your design choices, trade-offs, and how you handle feedback and collaboration.

Challenge Preparation:

• Understand the Problem: Carefully analyze any design challenge provided. Ask clarifying questions if needed.
• Think Aloud: Demonstrate your thought process, including how you approach problem definition, user needs, constraints, and potential solutions.
• Prioritize: Focus on the most critical aspects of the problem and present a well-reasoned solution, even if it's not fully polished.
• Consider Trade-offs: Discuss potential design trade-offs and how you would make decisions in a real-world scenario.

📝 Enhancement Note: The emphasis on demonstrating "measurable outcomes," "process," and "collaboration" in the interview and portfolio review is highly operational. Understanding how to present data-driven results and articulate process improvements is key.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Figma (highly probable, industry standard for collaborative design), Sketch, Adobe Creative Suite (Illustrator, Photoshop).
• Prototyping Tools: InVision, Principle, or Figma's built-in prototyping capabilities.
• Collaboration & Project Management: Jira, Asana, Trello, Confluence (for documentation and process management).

Analytics & Reporting:

• Product Analytics: Amplitude, Mixpanel, Google Analytics (for understanding user behavior and product usage).
• Data Visualization: Tableau, Looker (for analyzing and presenting data insights).

CRM & Automation:

• CRM: Salesforce, HubSpot (for understanding customer lifecycle and sales processes, though less direct for a designer, awareness is beneficial).
• Collaboration Platforms: Slack, Microsoft Teams (for team communication and workflow).

📝 Enhancement Note: While primarily design tools, the mention of Analytics and Collaboration tools highlights the operational environment. Designers are expected to integrate with data insights and collaborate efficiently using communication and project management platforms, mirroring the toolsets used in operations.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A deep understanding and focus on delivering value and exceptional experiences for Klaviyo's customers, mirroring the customer-centricity often found in GTM operations.
• Data-Driven Decision Making: Reliance on data and analytics to inform product strategy and design choices, emphasizing measurable impact and efficiency.
• Collaboration & Transparency: Open communication and strong teamwork across functions to achieve shared goals, fostering an environment where processes and decisions are transparent.
• Continuous Improvement: A commitment to constantly refining processes, products, and skills to drive ongoing efficiency and effectiveness.
• Ownership & Accountability: Taking responsibility for design outcomes and contributing actively to team and company success.

Collaboration Style:

• Cross-functional Partnership: Designers work as integral members of product teams, fostering close, collaborative relationships with Product Managers and Engineers.
• Feedback Integration: A culture that encourages constructive feedback and open dialogue to collectively improve design quality and product direction.
• Agile & Iterative: Working within agile frameworks means embracing iterative development and adapting quickly to new information and feedback.

📝 Enhancement Note: The emphasis on "Customer Obsession," "Data-Driven Decision Making," and "Continuous Improvement" directly reflects operational values. These principles guide how work is executed and measured, ensuring alignment with business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating diverse user needs and complex business requirements into cohesive and impactful design solutions.
• Navigating a Fast-Paced Environment: Adapting quickly to changing priorities and delivering high-quality work under tight deadlines.
• Designing for Scale: Creating scalable design patterns and components that support Klaviyo's growing platform and user base.
• Influencing Product Strategy: Effectively advocating for user-centered design principles and influencing product roadmaps through data and compelling design rationale.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to hone skills in areas like interaction design, usability testing, and design systems.
• Product Strategy Exposure: Gain deeper insights into product strategy, roadmap planning, and market dynamics.
• Cross-Disciplinary Learning: Learn from and collaborate with experts in engineering, product management, and data analysis.
• Industry Trends: Stay abreast of the latest trends in UX/UI design, marketing technology, and SaaS product development.

📝 Enhancement Note: The challenges and growth opportunities often involve process optimization, strategic thinking, and cross-functional alignment, all of which are core to operations roles.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for tackling a complex design problem from inception to launch. How do you ensure your design decisions are data-informed and contribute to measurable outcomes?" (Focus on process, data, and impact.)
• "How do you collaborate with product managers and engineers to prioritize design initiatives and ensure successful implementation? Provide an example." (Focus on cross-functional collaboration and prioritization.)
• "Tell me about a time you had to adapt your design process to meet project needs or overcome a specific challenge. What did you learn?" (Focus on adaptability and process improvement.)

Company & Culture Questions:

• "What excites you about Klaviyo's mission and product? How do you see your design skills contributing to empowering creators?" (Demonstrate research and alignment with company values.)
• "How do you contribute to a positive design culture and support the growth of your team?" (Showcase teamwork and mentorship potential.)
• "How do you measure the success of your designs, and what metrics do you typically track?" (Focus on impact measurement and analytical thinking.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, starting with an overview of Klaviyo and the specific problem you addressed.
• Narrative: Tell a compelling story for each case study, focusing on the "why" behind your decisions.
• Visuals: Use clear, high-quality visuals of your work, including flows, wireframes, mockups, and prototypes.
• Data & Impact: Dedicate specific slides to showcasing the data you used, the impact of your design, and any key learnings.
• Q&A Readiness: Be prepared to answer detailed questions about your process, rationale, and contributions.

📝 Enhancement Note: Interview questions will likely probe for operational thinking related to process management, data utilization, cross-functional collaboration, and impact measurement, similar to interviews for operations roles.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the official Klaviyo careers portal.
• Portfolio Customization: Ensure your portfolio clearly highlights end-to-end case studies that demonstrate your design process, data-informed decision-making, and measurable impact. Tailor your case study selection to showcase relevant skills for SaaS product design.
• Resume Optimization: Craft your resume to emphasize accomplishments and responsibilities related to product strategy, cross-functional collaboration, process improvement, and data-driven outcomes, using keywords from the job description.
• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work. Be ready to discuss how you collaborate with teams and contribute to efficiency. Prepare questions about Klaviyo's design process and team structure.
• Company Research: Thoroughly research Klaviyo's product, mission, values, and recent news. Understand their customer base and how design contributes to their GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.