Product Designer

📍 Job Overview

Job Title: Product Designer, Core Experience

Company: ITV

Location: United Kingdom

Job Type: Full time (12 Month Fixed-Term Contract)

Category: Product Design / UX/UI

Date Posted: 2026-03-10T00:00:00

Experience Level: 2-5 years

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on the core user experience of ITVX, a streaming platform, aiming to enhance content discovery and viewer engagement.

• The Product Designer will be instrumental in optimizing the "First Mile" of the user journey, focusing on how new and lapsed viewers find value.

• A key aspect involves hypothesis-led design and rapid experimentation to identify and eliminate friction points in the user experience.

• Collaboration with cross-functional teams, including Product Managers, Data Analysts, and Engineers, is essential for success in this growth-focused product group.

📝 Enhancement Note: The raw job description clearly indicates a "Product Designer, Core Experience" role within the "Streaming, Interactive & Data team" at ITV. The emphasis on "discovery, watch, and engage with ITVX," "First Mile," and "optimising the paths that prospect and lapsed viewers take to discover value and convert" strongly suggests a focus on user acquisition, onboarding, and initial engagement within the streaming ecosystem. This aligns with a growth-oriented product design function. The mention of "hypothesis and success metrics to guide your solutions" and "analyse the end-to-end user journey—identifying drop-off points and proposing solutions" points towards a data-informed and experimental design approach.

📈 Primary Responsibilities

• Drive design initiatives from a test-and-learn perspective, utilizing hypotheses and defined success metrics to shape user-centric solutions.

• Analyze the complete user journey from content discovery through to viewing and conversion, pinpointing drop-off points and proposing effective design interventions.

• Design and prototype A/B and multivariate tests, creating both rapid, "scrappy" versions for quick learning and polished designs for scalable implementation.

• Apply principles of behavioral economics to design features that encourage user activation, retention, and engagement, such as personalized recommendations and grouped content.

• Collaborate closely with Product Managers, Data Analysts, and Engineers to prioritize the experimentation backlog and interpret user behavior data.

• Execute the full design process, from low-fidelity wireframes for initial testing to high-fidelity, polished UI across Mobile, Web, and Connected TV (CTV) platforms.

• Contribute to the growth of ITVX by developing reusable components within the Design System for onboarding, upsells, and cross-sell opportunities.

📝 Enhancement Note: The primary responsibilities have been detailed by extrapolating from the provided bullet points in the original description, focusing on action verbs and the specific deliverables and processes mentioned. The emphasis on "hypothesis-led design," "funnel optimization," "rapid experimentation," and "behavioural design" has been translated into actionable responsibilities, highlighting the iterative and data-driven nature of the role. "Full-Stack Execution" and "Growth Patterns" have been framed as distinct areas of responsibility.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical application of design principles is paramount. A background in Design, Human-Computer Interaction, Psychology, or a related field is advantageous.

Experience: Proven experience in a Product Design (UX/UI) role, ideally within a digital product or streaming service environment. The role requires a candidate who can demonstrate tangible impact on user journeys and conversion metrics.

Required Skills:

• Portfolio of Impact: A robust portfolio showcasing successful product design projects with a clear demonstration of their impact on user journeys and business objectives.

• Content Discovery & Conversion Expertise: Demonstrated experience or a solid understanding of designing for content discovery platforms and conversion funnels.

• Multi-Platform Design Proficiency: Solid design skills and experience creating interfaces for iOS, Android, and Web platforms.

• Software Mastery: Advanced proficiency in Figma for design and prototyping; capability to create interactive prototypes that effectively communicate design intent.

• Agile Collaboration: Experience working effectively within Agile or squad-based team structures, collaborating closely with Engineering and Data teams.

Preferred Skills:

• Connected TV (CTV) Design Experience: Prior experience designing user interfaces for Connected TV platforms (e.g., Apple TV, Roku, Android TV).

• Motion Design: Experience with motion design principles and tools (e.g., Lottie) to enhance user experience.

• Behavioral Economics Application: Practical application of behavioral economics principles in design solutions.

• Data Analysis & Interpretation: Ability to interpret data from dashboards and user behavior analytics to inform design decisions.

• Design System Contribution: Experience contributing to or working with established Design Systems.

📝 Enhancement Note: The "Skills you’ll need" section from the source has been categorized into "Required" and "Preferred" skills. The "Proven Experience" has been expanded to emphasize the portfolio's role in demonstrating impact. "Content discovery and Conversion Familiarity" has been framed as "Expertise." "Multi-Platform Expertise" and "Software Proficiency" have been detailed to highlight the specific tools and platforms. "Agile Collaboration" has been retained as a core requirement. The "Other things we’re looking for" have been integrated into "Preferred Skills" or elaborated upon within the required skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Impact-Driven Case Studies: Showcase 2-3 detailed case studies that highlight your role in designing for content discovery and conversion funnels. Emphasize how your designs addressed specific user pain points and contributed to measurable improvements.

• Hypothesis & Experimentation Focus: Include examples of how you've used hypothesis-led design and A/B or multivariate testing to iterate on user experiences. Detail the hypotheses, the design solutions tested, and the outcomes.

• Cross-Platform Examples: Demonstrate your ability to design cohesive user experiences across multiple platforms (Mobile, Web, and ideally CTV), showcasing adaptability and understanding of platform-specific nuances.

• Prototyping and Interaction Design: Provide examples of interactive prototypes (e.g., Figma prototypes) that illustrate complex user flows, micro-interactions, and the overall user experience you've designed.

Process Documentation:

• User Journey Mapping: Evidence of creating comprehensive user journey maps to identify friction points and opportunities for optimization within the "First Mile" of the user experience.

• Experimentation Framework: Outline your approach to designing and implementing rapid experiments, including how you collaborate with data analysts to define success metrics and interpret results.

• Behavioral Design Application: Illustrate how you've applied principles of behavioral economics (e.g., nudges, framing, social proof) in your design solutions to drive user activation and retention.

📝 Enhancement Note: This section is tailored to the "Product Designer" role, emphasizing a portfolio that demonstrates practical application of design principles in a growth and experimentation context. The original job description's focus on "hypothesis-led design," "funnel optimisation," and "rapid experimentation" directly informs the requirements for portfolio case studies and process documentation. The mention of "psychology, data, and UI/UX" and "behavioural economics" are woven into the expected content of the portfolio.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Product Designer with 2-5 years of experience in London, the estimated salary range for this 12-month fixed-term contract role is approximately £50,000 - £70,000 per annum. This range accounts for the hybrid work model, the specific focus on growth and experimentation, and the strategic importance of the ITVX platform.

Benefits:

• Hybrid Working Model: Offers a blend of remote and in-office work, promoting flexibility and work-life balance.

• Contract Term: A 12-month fixed-term contract provides a defined period of engagement with opportunities to contribute to significant projects.

• Access to ITVX Platform: Opportunity to work on and influence a major streaming platform used by millions.

• Professional Development: While specific programs are not detailed, a role within a large media organization like ITV typically offers opportunities for learning and skill development through cross-functional collaboration and exposure to diverse projects.

• Potential for Extension/Further Opportunities: Fixed-term contracts can sometimes lead to extensions or opportunities for permanent roles based on business needs and individual performance.

Working Hours: Standard full-time hours are expected, likely around 37.5-40 hours per week, with flexibility offered through the hybrid work arrangement.

📝 Enhancement Note: As salary information was not provided, a research-based estimate has been generated for a Product Designer role in London with the specified experience level and contract type. The benefits have been inferred from the job type (fixed-term contract) and the company's status as a large media organization, focusing on aspects relevant to contract roles and the hybrid work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media & Entertainment, Broadcasting, Streaming Services. ITV is a major player in the UK media landscape, with significant investments in its streaming platform, ITVX, indicating a dynamic and evolving environment focused on digital transformation and audience engagement.

Company Size: ITV is a large, established media conglomerate. This implies a structured environment with access to significant resources, established processes, and a broad range of expertise across different departments. For operations professionals, this can mean opportunities to work on large-scale projects with considerable impact, but also potentially navigating more complex decision-making processes.

Founded: ITV was formed in 1955, giving it a long history in television broadcasting. Its recent focus on ITVX signifies a strategic pivot towards digital streaming and content delivery, blending traditional media strengths with modern digital-first strategies.

Team Structure:

• The role is within the "Streaming, Interactive & Data" division, specifically the "Core Experience" product group.

• This group is cross-functional, comprising Product Designers, Product Managers, Data Analysts, and Engineers.

Methodology:

• Hypothesis-Led Experimentation: The team operates with a strong emphasis on testing ideas and learning from data. Design decisions are guided by hypotheses and measured against success metrics.

• Agile Development: The mention of "Agile or Squad-based environments" suggests an iterative development process, prioritizing flexibility, collaboration, and rapid delivery.

• Data-Informed Design: Insights derived from user behavior analysis and dashboards are integral to the design process, influencing problem-solving and solution development.

Company Website: https://www.itv.com/

📝 Enhancement Note: Company information has been synthesized from the provided data and general knowledge of ITV as a major media broadcaster. The "Industry" and "Company Size" have been interpreted for their implications on an operations professional. The "Team Structure" and "Methodology" sections are directly extracted and elaborated from the job description to provide context on how the Product Designer will operate.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Designer (2-5 years experience), focusing on a specific area of the user experience ("Core Experience," "First Mile"). It offers a chance to deepen expertise in growth-oriented design, experimentation, and behavioral economics within a major streaming platform.

Reporting Structure: The Product Designer reports to the Head of Product Design, indicating a direct line of mentorship and oversight within the design discipline. They will also be embedded within a cross-functional product squad, collaborating closely with Product Managers, Data Analysts, and Engineers.

Operations Impact: The Product Designer's work directly influences how millions of viewers discover and engage with ITVX content. By optimizing the user journey and driving experiments, they have a direct impact on key business metrics such as user acquisition, activation, retention, and ultimately, revenue generation through subscriptions or advertising.

Growth Opportunities:

• Specialization in Growth Design: Deepen expertise in growth methodologies, A/B testing, and behavioral economics applied to user acquisition and retention in a high-traffic digital product.

• Cross-Functional Skill Development: Gain practical experience working with data analysts and engineers to translate data insights into actionable design strategies and execute experiments.

• Platform Exposure: Develop a comprehensive understanding of designing for diverse platforms, including Mobile, Web, and Connected TV (CTV), enhancing adaptability and breadth of experience.

• Design System Contribution: Contribute to and learn from a mature Design System, understanding its role in scaling design efforts and maintaining brand consistency.

• Potential for Contract Extension or Permanent Role: Successful performance in this 12-month contract could lead to an extension or an opportunity for a permanent position within ITV's growing digital product teams.

📝 Enhancement Note: This section extrapolates on the career implications of the role. The "Operations Career Level" is defined based on the experience range and the specific focus area. The "Operations Impact" highlights the tangible business outcomes of the design work. "Growth Opportunities" are framed around skill development and career progression within the specialized field of growth-focused product design and the broader media/tech industry.

🌐 Work Environment

Office Type: The role is based in White City, London, with a hybrid work arrangement. This suggests a modern office environment designed for collaboration, likely with dedicated spaces for design sprints, team meetings, and individual focused work.

Office Location(s): White City, London. This is a well-established media hub, offering potential networking opportunities and access to a vibrant professional community.

Workspace Context:

• Collaborative Spaces: The hybrid model and cross-functional nature of the team imply a workplace that encourages interaction, brainstorming, and co-creation, with meeting rooms and shared areas.

• Technology & Tools: Access to industry-standard design software (Figma), prototyping tools, and potentially internal analytics dashboards and experimentation platforms will be available.

• Team Interaction: Regular opportunities to engage with designers, product managers, data analysts, and engineers, fostering a dynamic and knowledge-sharing environment.

Work Schedule: The role is full-time, with a hybrid arrangement. This typically means a set number of days in the office (specific days not stated) and the remainder working remotely. This structure allows for focused individual work while maintaining team cohesion and collaboration.

📝 Enhancement Note: The "Work Environment" section is constructed by interpreting the "Hybrid" work arrangement and the "White City, London" location. The emphasis is on the implications for a designer, focusing on collaboration, available tools, and the nature of team interaction in such a setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess alignment with the role's requirements, particularly focusing on your experience with growth, experimentation, and cross-platform design.

• Portfolio Presentation & Discussion: An interview where you will present selected case studies from your portfolio. Be prepared to articulate your design process, the hypotheses you tested, the data you used, your role in the experiments, and the resulting impact. Expect in-depth questions about your approach to funnel optimization and behavioral design.

• Cross-Functional Team Interview: You may meet with Product Managers, Data Analysts, or Engineers to assess your collaboration style, communication skills, and ability to work effectively within an Agile team.

• Design Exercise/Challenge: Potentially a practical design task or case study exercise, either take-home or done during an interview, focusing on a problem related to content discovery or user conversion. This assesses your problem-solving skills and design execution under pressure.

• Final Interview: A discussion with the Head of Product Design or a senior leader to evaluate overall fit, strategic thinking, and cultural alignment.

Portfolio Review Tips:

• Focus on Impact: Prioritize case studies that clearly demonstrate measurable business outcomes and user improvements. Quantify your contributions whenever possible.

• Tell a Story: Structure your case studies to narrate a clear problem, your process (including research, ideation, testing), your solution, and the results. Highlight your specific contributions.

• Show Experimentation: Explicitly detail instances where you used A/B testing, multivariate testing, or other experimental methods. Explain the hypothesis, the design variations, and what you learned.

• Demonstrate Cross-Platform Thinking: Include examples that show how you've adapted designs for different platforms (mobile, web, CTV), explaining your rationale.

• Highlight Behavioral Design: If applicable, showcase projects where you've consciously applied behavioral economics principles.

• Be Prepared for Figma: Have your Figma files or prototypes readily accessible and be ready to walk through them, explaining your design decisions and interactions.

Challenge Preparation:

• Understand the "First Mile": Familiarize yourself with common challenges and best practices in optimizing user acquisition, onboarding, and initial engagement funnels in streaming services.

• Practice Hypothesis Generation: Be ready to formulate hypotheses for potential improvements to the ITVX user journey.

• Data & Metrics: Understand key metrics for streaming services (e.g., conversion rates, churn, engagement, time to first watch) and how design impacts them.

• Behavioral Economics: Refresh your knowledge of key principles and how they can be applied to product design.

📝 Enhancement Note: This section provides actionable advice for candidates, drawing directly from the role's responsibilities and requirements. The emphasis on "hypothesis-led design," "funnel optimisation," "rapid experimentation," and "behavioural design" are central to the interview and portfolio review preparation. The unique aspects like "First Mile" and "CTV/Mobile/Web" are highlighted.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, prototyping, and collaboration. Advanced proficiency is required.

• Prototyping Tools: Beyond Figma's native capabilities, experience with other prototyping tools (e.g., InVision, ProtoPie) may be beneficial for complex interactions.

Analytics & Reporting:

• Data Visualization Tools: Familiarity with tools used to interpret user data and experiment results (e.g., Tableau, Looker, Google Analytics, Amplitude, Mixpanel) is crucial for data-informed design.

• A/B Testing Platforms: Experience with platforms that facilitate A/B and multivariate testing (e.g., Optimizely, VWO, internal tools) will be highly valued.

CRM & Automation: While not directly implied for this design role, an understanding of how CRM data or automation workflows might influence user journeys or personalization could be a plus.

Design System: Experience working with or contributing to a design system is essential for maintaining consistency and efficiency across platforms.

📝 Enhancement Note: The "Tools & Technology Stack" section is inferred from the "Software Proficiency" and "Data-informed thinking" requirements. Figma is explicitly mentioned, and other tools common in growth-focused product design and analytics environments are included as likely components of the stack.

👥 Team Culture & Values

Operations Values:

• Experimentation & Learning: A culture that embraces testing new ideas, learning from both successes and failures, and iterating rapidly.

• Data-Driven Decision Making: Valuing insights from data and user behavior to inform design choices and strategic direction.

• User-Centricity: A deep commitment to understanding user needs and motivations to create intuitive and engaging experiences.

• Collaboration & Communication: Fostering an environment where cross-functional teams work effectively, sharing knowledge and providing constructive feedback.

• Impact & Growth Focus: A collective drive to achieve measurable business growth through optimized user experiences and a focus on key metrics.

Collaboration Style:

• Cross-Functional Squads: Working tightly within product teams, integrating design seamlessly with product management, engineering, and data analysis.

• Iterative Design Process: Regular collaboration on wireframes, prototypes, and design iterations, with feedback loops integrated into the workflow.

• Shared Ownership: A sense of collective responsibility for the success of the product, encouraging open dialogue and problem-solving across disciplines.

• Data Sharing: Open sharing of insights from experiments and user research to inform collective decision-making.

📝 Enhancement Note: This section is derived from the overall description of the team's methodology and responsibilities, focusing on the underlying values and collaboration styles that would be expected in such a growth-oriented, data-informed, and cross-functional product team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to move quickly for rapid experimentation while ensuring designs are polished and scalable for production.

• Interpreting Complex Data: Synthesizing insights from various data sources and user behaviors to form actionable design hypotheses.

• Designing for Multiple Platforms: Ensuring a consistent yet optimized user experience across web, mobile, and CTV, each with unique interaction paradigms.

• Prioritization in a Growth Environment: Contributing to a prioritized experimentation backlog where multiple ideas compete for resources.

• Behavioral Nudges and Ethics: Applying behavioral design principles thoughtfully and ethically to influence user actions.

Learning & Development Opportunities:

• Mastering Growth Design: Becoming an expert in designing for user acquisition, activation, and retention through continuous experimentation.

• Advanced Analytics & Experimentation: Developing a deeper understanding of data analysis, A/B testing methodologies, and interpreting experiment results.

• Cross-Platform UX Expertise: Gaining hands-on experience designing for the nuances of different device types, particularly Connected TV.

• Behavioral Economics Application: Applying theoretical knowledge of behavioral psychology and economics to real-world product challenges.

• Contribution to Design Systems: Enhancing skills in component-based design and contributing to the evolution of a large-scale design system.

📝 Enhancement Note: Challenges and learning opportunities are inferred from the role's responsibilities and the nature of working in a fast-paced digital product environment focused on growth and experimentation.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used hypothesis-led design to improve a user journey. What was your hypothesis, how did you test it, and what were the results?" (Focus on process, data, and impact.)

• "How would you approach optimizing the 'First Mile' of the ITVX user experience for a new or lapsed user? What metrics would you track?" (Demonstrate understanding of the role's core challenge and KPIs.)

• "Walk us through a project where you designed for multiple platforms (e.g., web and mobile). What were the key differences in your approach and design solutions?" (Showcase cross-platform expertise.)

Company & Culture Questions:

• "What interests you most about ITVX and its position in the streaming market?" (Show research and genuine interest.)

• "How do you leverage data and user behavior insights in your design process?" (Align with the data-informed culture.)

• "Describe your experience working in an Agile/squad-based environment. How do you collaborate with Product Managers, Engineers, and Data Analysts?" (Assess collaboration skills.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role and responsibilities, the user research/data insights, your design process and solutions, the experimentation conducted, and the measurable outcomes.

• Quantify Impact: Use data and metrics to demonstrate the success of your designs. If precise numbers are confidential, discuss the scale of impact (e.g., "led to a significant uplift in conversion rates").

• Highlight Experimentation: Explicitly call out any A/B tests or experiments you contributed to, explaining your rationale and learnings.

• Showcase Figma Skills: Be ready to present interactive prototypes and explain key design decisions and interactions within Figma.

• Tailor to ITVX: Frame your experience and examples in a way that relates to ITVX's challenges in content discovery, user acquisition, and retention.

📝 Enhancement Note: Interview preparation advice is tailored to the specific requirements of the role, focusing on hypothesis-led design, experimentation, behavioral economics, and cross-platform challenges. The questions are framed to prompt candidates to demonstrate these skills.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on the Oracle Cloud portal.

• Curate Your Portfolio: Select 2-3 case studies that best showcase your experience in growth design, funnel optimization, hypothesis-led experimentation, and cross-platform design (mobile, web, CTV). Ensure each case study clearly articulates the problem, your process, your specific contributions, and the measurable impact.

• Tailor Your CV: Highlight keywords and experiences directly relevant to product design, UX/UI, A/B testing, behavioral design, and collaboration with data and engineering teams. Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on storytelling, clarity of process, and demonstrating how you use data and experimentation to drive impact. Be ready to discuss your approach to the "First Mile" of the user journey.

• Research ITVX: Understand ITVX's current offerings, target audience, and the competitive streaming landscape. Consider how your skills can address their specific growth challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.