Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Hellas Direct

Location: Marousi, Attica, Greece

Job Type: Full-Time

Category: Product Design / GTM Operations

Date Posted: 2026-02-19

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (with potential for remote work, but local presence is key)

🚀 Role Summary

• This role is crucial for shaping the end-to-end customer journey within an innovative insurtech environment, focusing on user experience design for web and mobile platforms.

• The Product Designer will translate complex user needs, business objectives, and technical limitations into intuitive and effective product solutions.

• A key aspect of this role involves the strategic maintenance and evolution of a comprehensive design system to ensure consistency, scalability, and efficiency across all product touchpoints.

• This position requires close collaboration with cross-functional teams, including Product, Engineering, Marketing, Analytics, and Customer Support, to deliver high-quality, impactful user experiences.

📝 Enhancement Note: While the job listing specifies "TELECOMMUTE" and "remote_derived": true, the location is listed as Marousi, Attica, Greece. This suggests a hybrid model is most probable, requiring local presence for certain collaboration needs, with potential for remote work for specific tasks or days. The "Product Designer" title within a GTM context implies a strong connection to user acquisition and retention strategies, making this role integral to the Go-To-Market operations.

📈 Primary Responsibilities

• Spearhead and own the product design process for both web and mobile applications, transforming user insights and business requirements into seamless end-to-end user experiences.

• Conduct user research, create wireframes, prototypes, and high-fidelity mockups to effectively communicate design concepts and solutions.

• Collaborate intimately with Product Managers to define product strategy, prioritize features, and ensure design alignment with business goals and market opportunities.

• Partner closely with Engineering teams throughout the development lifecycle, providing clear design specifications and ensuring the faithful implementation of user interfaces and interactions.

• Actively contribute to and maintain the company's design system, ensuring its components are well-documented, scalable, and consistently applied across all product interfaces.

• Analyze user feedback, A/B test results, and analytics data to identify areas for design improvement and iterate on existing features to enhance user satisfaction and conversion rates.

• Participate in cross-functional team meetings, presenting design solutions, gathering feedback, and fostering a shared understanding of user-centric design principles.

• Contribute to the continuous improvement of design processes and methodologies within the product team.

📝 Enhancement Note: The responsibilities are framed to highlight the strategic and collaborative aspects of product design within a GTM framework, emphasizing user journey optimization from quote to claims, which directly impacts revenue and customer acquisition/retention.

🎓 Skills & Qualifications

Education:

Experience:

• 3-5 years of professional experience in Product Design, UX/UI Design, or a similar role, with a proven track record in designing for web and mobile platforms.

Required Skills:

• Product Design Expertise: Proven ability to design intuitive and engaging user experiences across the entire product lifecycle, from ideation to launch and iteration.

• User-Centered Design: Deep understanding of user research methodologies, usability testing, and translating user needs into actionable design solutions.

• Design System Proficiency: Experience in creating, maintaining, and scaling design systems to ensure brand consistency and accelerate design and development cycles.

• Cross-Functional Collaboration: Exceptional ability to work effectively with Product, Engineering, Marketing, and Analytics teams, fostering strong working relationships and clear communication.

• Prototyping & Wireframing Tools: Proficiency in industry-standard design and prototyping tools such as Figma, Sketch, Adobe XD, InVision, or similar.

• First-Principles Thinking: Ability to break down complex problems into fundamental components and develop innovative solutions.

• Agile & Iterative Approach: Demonstrated capability to work in fast-paced, agile environments, embracing iteration and quick feedback loops.

Preferred Skills:

• Mobile-First Design: Specific expertise in designing for native mobile applications (iOS and Android).

• Data Analysis & Interpretation: Familiarity with analyzing user data and metrics to inform design decisions and measure impact.

• Visual Design & UI: Strong aesthetic sensibility and a keen eye for visual detail, typography, and layout.

• Motion Design: Basic understanding or experience with micro-interactions and motion design principles.

• Accessibility Standards: Knowledge of WCAG and other accessibility guidelines to ensure inclusive design.

📝 Enhancement Note: The "2-5 years" experience level is interpreted as mid-level, requiring a solid foundation in design principles and a demonstrated ability to work independently on significant product areas, aligning with the "first-principles thinker" and "move fast and iterate" requirements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end product design work, including case studies that demonstrate your problem-solving process, design decisions, and the impact of your work.

• Examples should highlight your contributions to both web and mobile products, illustrating your ability to handle diverse design challenges.

• Include detailed explanations of your design process for at least 2-3 significant projects, covering user research, ideation, wireframing, prototyping, UI design, and collaboration with engineering.

• Demonstrate how you translated user needs, business goals, and technical constraints into elegant and practical design solutions.

Process Documentation:

• Be prepared to discuss your personal design process, including how you approach user research, ideation, prototyping, testing, and iteration.

• Articulate how you collaborate with cross-functional teams, particularly engineering and product management, to ensure successful product launches.

• Provide examples of how you've used data and user feedback to inform design decisions and measure the success of your designs.

📝 Enhancement Note: The emphasis on an "end-to-end product work" portfolio is critical for a Product Designer role. This section guides candidates on what kind of evidence to present to demonstrate their capabilities in problem-solving, user empathy, and impact measurement, aligning with GTM objectives.

💵 Compensation & Benefits

Salary Range: €22,000 - €33,000 gross per year.

Benefits:

• Medical Insurance: Comprehensive health coverage for employees.

• Employee Discount: Significant discounts on all Hellas Direct insurance products, reflecting the company's commitment to its employees and their understanding of its offerings.

• Annual Leave: 25 days of paid annual leave, providing ample opportunity for rest and personal time.

• Meal Voucher: A daily or monthly allowance to cover meal expenses, enhancing employee well-being.

• Hybrid Work Environment: Flexibility to work from home and/or the office, promoting work-life balance.

Working Hours:

• Standard 40 hours per week. The hybrid nature of the role allows for flexibility in managing work hours, balancing in-office collaboration with remote focus time.

📝 Enhancement Note: The salary range is noted as "gross" and is provided in EUR. A €22,000 annual salary equates to approximately €1,833 gross per month, and €33,000 is approximately €2,750 gross per month. This is a mid-level salary for a designer in Greece, reflecting the specified experience level and cost of living.

🎯 Team & Company Context

🏢 Company Culture

Industry: Insurtech (Insurance Technology)

• Hellas Direct operates at the intersection of insurance and technology, aiming to disrupt the traditional insurance market with personalized, affordable, and customer-centric solutions. This environment fosters innovation, agility, and a data-driven approach to product development and customer acquisition.

Company Size: Not explicitly stated, but the mention of a "product team" and "cross-functional teams" suggests a growing, dynamic organization likely in the startup to scale-up phase.

• A smaller to mid-size company often means more direct impact, faster decision-making, and broader responsibilities for individuals.

Founded: Not specified, but the "dynamic and innovative insurtech company" description implies a relatively modern organization, likely founded within the last decade to leverage current technology trends.

Team Structure:

• The Product Designer will be part of the Product Team, working closely with Product Managers, Engineers, Marketing, Analytics, and Customer Teams.

• This structure emphasizes a collaborative, agile environment where cross-functional communication and shared ownership are key.

Methodology:

• Data-Driven Decisions: The company emphasizes "personalised and affordable insurance solutions," implying a strong reliance on data analytics to understand customer behavior, risk profiles, and market trends.

• Customer-Centricity: The core mission is to "make customers' lives better," indicating a deep focus on user experience and customer satisfaction at every touchpoint.

• Agile Development: The need to "turn insights into end-to-end user experiences" and "collaborate with engineers to ensure design quality from concept through to release" points to agile development methodologies.

Company Website: hellasdirect.gr

📝 Enhancement Note: The company's insurtech focus is a key differentiator, suggesting a need for designers who can simplify complex insurance products and processes for consumers, directly impacting GTM efficiency and customer adoption.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Product Designer

Reporting Structure:

• The Product Designer will likely report to a Product Lead, Head of Product, or a Design Manager.

Operations Impact:

• As a Product Designer in an insurtech company, the impact on GTM operations is profound. The designer directly influences:
  • Customer Acquisition: Designing intuitive quote and purchase flows that minimize friction and maximize conversion rates.
  • Customer Retention: Creating positive post-purchase experiences (e.g., policy management, claims) that foster loyalty and reduce churn.
  • Brand Perception: Shaping the visual identity and user experience that communicates trust, innovation, and customer care.
  • Efficiency: Streamlining user journeys through thoughtful design, reducing support load and operational costs.

Growth Opportunities:

• Senior Product Designer: Progression to a senior role with increased ownership, mentorship responsibilities, and strategic input on product vision.

• Lead Product Designer/Design Manager: Opportunities to lead a design team, manage design strategy, and influence product roadmaps at a higher level.

• Specialization: Deepen expertise in specific areas like UX research, interaction design, or design systems.

• Cross-Functional Moves: Potential to move into Product Management or GTM Strategy roles with a strong understanding of user needs and product development.

📝 Enhancement Note: The growth analysis focuses on how this role contributes to broader GTM operations and offers clear career progression paths within a tech-focused company.

🌐 Work Environment

Office Type: Hybrid Work Environment

• The job description implies a hybrid model, allowing for flexibility between remote work and in-office collaboration. This suggests a modern workplace that balances individual focus time with team synergy.

Office Location(s): Marousi, Attica, Greece

Workspace Context:

• Collaborative Spaces: Expect well-designed office spaces that facilitate brainstorming, team meetings, and design reviews, crucial for a product design role.

• Technology & Tools: Access to the necessary design software and hardware, including potentially advanced workstations and collaboration tools.

• Team Interaction: Opportunities for direct interaction and feedback with product managers, engineers, and other stakeholders, fostering a dynamic and integrated work culture.

Work Schedule:

• The 40-hour work week provides a structured framework, but the hybrid model allows for flexibility in daily schedules, enabling designers to optimize their time for focused design work and collaborative sessions.

📝 Enhancement Note: The hybrid aspect is highlighted as a key feature, catering to modern work preferences while ensuring essential in-person collaboration for design and product development.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess relevant experience and design capabilities.

• Portfolio Presentation & Discussion: A deeper dive into your portfolio, where you'll be asked to walk through 1-2 case studies, explaining your process, rationale, and the impact of your work. Expect questions on problem-solving, user empathy, and collaboration.

• Technical/Skills Assessment: Potentially a short design exercise or a discussion about specific design challenges relevant to Hellas Direct's products.

• Cross-Functional Interviews: Meetings with Product Managers, Engineers, and potentially other team members to assess your collaboration skills, communication style, and cultural fit.

• Final Interview: With a senior leader (e.g., Head of Product, CEO) to discuss overall fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the problem you solved, your design process, your specific contributions, and the measurable outcomes (e.g., increased conversion, improved user satisfaction, reduced friction). Use data and metrics whenever possible.

• Tell a Story: Structure your case studies as narratives, guiding the interviewer through the problem, your approach, your decisions, and the results.

• Showcase Process: Don't just show final screens; include early sketches, wireframes, user flows, and prototypes to illustrate your thinking and iteration.

• Highlight Collaboration: Mention how you worked with engineers, product managers, and other stakeholders, and how you incorporated their feedback.

• Tailor to Hellas Direct: Research Hellas Direct's products and target audience. If possible, subtly tailor your presentation to show how your skills are relevant to their specific challenges in the insurtech space.

Challenge Preparation:

• Be ready to discuss how you would approach designing a specific feature or solving a user problem for Hellas Direct, considering their business goals and target audience.

• Practice articulating your design decisions clearly and concisely, justifying them with user-centric principles and business objectives.

• Prepare to discuss your experience with design systems and how you'd ensure consistency and scalability.

📝 Enhancement Note: This section provides actionable advice for candidates on how to prepare for the interview process, with a strong emphasis on portfolio presentation and demonstrating impact relevant to GTM success.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable and industry standard), Sketch, Adobe XD, InVision. Candidates should be proficient in at least one, ideally Figma.

• User Research & Testing: Tools like UserTesting.com, Maze, Hotjar, or internal methods for gathering user feedback and insights.

• Collaboration Platforms: Slack, Microsoft Teams for daily communication.

• Project Management: Jira, Asana, Trello for tracking tasks and sprints.

Analytics & Reporting:

• Web Analytics: Google Analytics, Amplitude, Mixpanel for understanding user behavior and product performance.

• Data Visualization: Tableau, Looker, or similar tools might be used by the analytics team, and the designer should be able to interpret data presented through these.

CRM & Automation:

• While not directly managed by the designer, understanding how CRM (e.g., Salesforce, HubSpot) and marketing automation tools are used by sales and marketing teams can inform design decisions for integrated user journeys.

📝 Enhancement Note: The tools listed are standard for a product design role in a tech company. Proficiency in Figma and understanding of analytics tools are particularly important for a data-informed design approach within a GTM context.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A core value at Hellas Direct, meaning all design decisions should prioritize the customer's needs and experience, aiming to simplify insurance.

• Innovation & Agility: The company thrives on innovation and the ability to adapt quickly to market changes. Designers are expected to be forward-thinking and comfortable with rapid iteration.

• Collaboration: Working effectively across teams is paramount. Designers are expected to be team players, actively contributing to a positive and productive work environment.

• Data-Driven: Decisions are informed by data and analytics, encouraging designers to be analytical and results-oriented.

• Ownership: Taking responsibility for your work from concept to completion and driving initiatives forward.

Collaboration Style:

• Cross-Functional Integration: Designers work hand-in-hand with Product Managers, Engineers, Marketing, and Customer teams, fostering a holistic approach to product development.

• Open Communication: An environment where feedback is encouraged, and ideas are shared freely to achieve the best possible outcomes.

• Iterative Feedback Loops: Regular check-ins and reviews to ensure designs are on track and aligned with project goals.

📝 Enhancement Note: The values are aligned with a modern tech startup/scale-up culture, emphasizing user focus, innovation, and teamwork, which are essential for effective GTM operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Complex Products: Insurance is inherently complex. A key challenge will be designing interfaces that make policies, claims, and quote processes clear, understandable, and user-friendly.

• Balancing User Needs with Business Goals: Effectively integrating user desires with business objectives and technical constraints to create solutions that are both desirable and viable.

• Rapid Iteration in a Fast-Paced Environment: Maintaining design quality and consistency while working under tight deadlines and frequent product updates.

• Designing for Diverse User Segments: Understanding and catering to the needs of various customer demographics within the Greek market.

Learning & Development Opportunities:

• Exposure to Insurtech Innovation: Gaining deep insights into a rapidly evolving and disruptive industry.

• Skill Development: Opportunities to hone skills in UX research, interaction design, design systems, and potentially data analysis.

• Mentorship: Working within a growing product team provides opportunities for learning from experienced product managers and engineers.

• Career Advancement: Clear pathways for growth into senior design roles or leadership positions within the company.

📝 Enhancement Note: Framing challenges as opportunities for growth helps candidates see the developmental aspects of the role and prepare for potential hurdles.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new feature for our claims process to improve customer satisfaction and reduce handling time?" (Focus on problem-solving, user empathy, and process efficiency.)

• "Describe a time you had to balance conflicting feedback from different stakeholders (e.g., Product, Engineering, Marketing). How did you resolve it?" (Assess collaboration and negotiation skills.)

• "If you were to redesign our quote flow, what would be your key considerations to increase conversion rates?" (Test understanding of GTM impact and user journey optimization.)

Company & Culture Questions:

• "What excites you about Hellas Direct and the insurtech industry?" (Demonstrate research and genuine interest.)

• "How do you stay updated on the latest design trends and technologies?" (Showcase continuous learning.)

• "Describe your ideal team environment and how you contribute to a positive culture." (Assess cultural fit.)

Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 2-3 case studies that best showcase your end-to-end product design process, problem-solving skills, and impact. Prioritize projects with clear business outcomes.

• Structure Your Narrative: Start with the problem, your role, your process (research, ideation, design, testing), your key decisions and rationale, and finally, the results and learnings.

• Quantify Impact: Use metrics whenever possible (e.g., "increased conversion by X%", "reduced task completion time by Y seconds," "improved user satisfaction scores by Z points").

• Be Prepared for Questions: Anticipate questions about your design choices, challenges faced, how you handled feedback, and what you would do differently.

• Showcase Design System Contribution: If you have experience with design systems, be ready to discuss how you've contributed to or utilized them.

📝 Enhancement Note: This section provides specific, actionable interview questions and preparation strategies tailored to a Product Designer role in a GTM context, emphasizing impact and collaboration.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Workable.

• Craft a compelling CV: Highlight your 3-5 years of product design experience, focusing on achievements in web and mobile design, user experience, and cross-functional collaboration. Use keywords relevant to product design and insurtech.

• Prepare your Portfolio: Ensure your portfolio is easily accessible (e.g., via a link on your CV or application) and showcases 2-3 detailed case studies demonstrating your end-to-end product design process, problem-solving skills, and measurable impact. Tailor your selection to highlight experience relevant to customer journeys in financial services or insurance.

• Research Hellas Direct: Understand their mission, products, target market, and recent news. Familiarize yourself with their current user experience to identify potential areas for design improvement.

• Practice your Portfolio Presentation: Be ready to articulate your design rationale, process, and the business impact of your work clearly and concisely during the interview. Prepare answers to common interview questions related to design thinking, collaboration, and problem-solving.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.