Product Designer

📍 Job Overview

Job Title: Product Designer Company: DUVE Location: Ramat Gan, Israel Job Type: Full-time Category: Product Design / UX/UI Date Posted: December 11, 2025 Experience Level: 5-10 Years Remote Status: On-site

🚀 Role Summary

• Design and iterate on digital products within a fast-paced, iterative B2B SaaS environment, focusing on enhancing guest and hotelier experiences.
• Translate complex product problems and constraints into intuitive, user-centered designs that are technically feasible and align with business objectives.
• Leverage AI as a core component of the design workflow, from ideation and research to prototyping and QA, to drive efficiency and innovation.
• Collaborate closely with cross-functional teams, including Product Managers and Engineers, to deliver high-quality features from concept to launch.
• Contribute to the evolution of the company's design system, ensuring consistency and scalability across the product suite.

📝 Enhancement Note: This role is situated within a rapidly growing tech company, implying a dynamic and evolving product landscape. The emphasis on AI integration suggests a forward-thinking approach to design, requiring candidates to be adaptable and embrace new technologies. The B2B SaaS focus for a guest experience platform indicates a need to balance user needs with complex business requirements.

📈 Primary Responsibilities

• Deeply understand and learn the existing DUVE product ecosystem, ensuring new designs integrate seamlessly and add tangible value for hotels and guests.
• Design end-to-end product experiences that impact thousands of hoteliers and millions of guests globally.
• Translate product goals, user needs, and technical constraints into detailed flows, wireframes, high-fidelity UI designs, and interactive prototypes.
• Proactively utilize AI tools in daily design tasks for exploring design options, stress-testing flows and edge cases, generating or refining copy, and accelerating the design process without compromising quality.
• Adopt a lean and iterative design approach: define the minimum viable feature, ship it quickly, and continuously improve based on real user data and feedback.
• Conduct lightweight user research, including quick calls and usability tests, and involve the broader team for deeper insights when necessary.
• Partner closely with Product Managers and Engineers throughout the development lifecycle to scope, refine, and successfully ship features.
• Actively contribute to the maintenance and enhancement of the design system to ensure visual and functional consistency across all product interfaces.
• Maintain meticulously organized design files, documentation, and notes to facilitate seamless handoffs and collaborative understanding.

📝 Enhancement Note: The primary responsibilities highlight a hands-on design role with significant ownership. The emphasis on "learning existing product in depth" and "designing product experiences that reach thousands of hoteliers and millions of guests" suggests a high-impact position within a product that has a broad user base. The iterative approach and use of AI point to a need for agility and a data-informed design process.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in design principles, user experience, and visual design is expected, typically gained through formal education or equivalent practical experience.

Experience: Approximately 6 years of dedicated experience in designing digital products, with a significant portion spent on in-house product teams. Experience with B2B SaaS products is highly advantageous. The focus is on building and iterating on live products rather than one-off client projects or marketing websites. Candidates with slightly less experience but a compelling portfolio demonstrating AI-native workflows and substantial product work will also be considered.

Required Skills:

• Product Design: Proven ability to design complex digital products from conception to launch, focusing on user flows, interaction patterns, and visual execution.
• UI Design: Strong command of visual design principles, including hierarchy, spacing, typography, color theory, and state management, aiming for high-quality visual output.
• Interaction Design: Expertise in crafting intuitive and effective user interactions that enhance usability and user satisfaction.
• Collaboration: Demonstrated ability to work effectively within cross-functional teams, fostering open communication and a shared understanding of project goals.
• User Research: Experience in conducting and applying user research methodologies (e.g., user interviews, usability testing, surveys) to inform design decisions.
• Prototyping: Proficiency in creating interactive prototypes to effectively communicate design concepts and test user flows.
• AI Integration: Proven, practical experience using AI tools within a design workflow (e.g., for research synthesis, ideation, content generation, prototyping assistance), with concrete examples to present.
• Lean Methodology: Experience working in an agile, iterative manner, prioritizing small, valuable releases and continuous improvement based on feedback and data.
• Communication: Excellent spoken and written English communication skills, with the ability to articulate design decisions and rationale clearly to non-design stakeholders.
• Organization: Strong organizational skills in thinking, working, and documenting (Figma files, notes, etc.) to ensure clarity and maintainability.
• Curiosity: A natural inclination to learn, ask questions, and understand complex systems and user behaviors.
• Problem Solving: Ability to approach and structure ambiguous or "messy" product problems and briefs.
• Attention to Detail: A keen eye for detail in visual design and interaction execution.
• Usability Testing: Experience in planning and executing usability tests to gather actionable feedback.
• Design Systems: Familiarity with contributing to or working within established design systems.

Preferred Skills:

• Experience in the hospitality technology sector.
• Familiarity with specific design tools beyond Figma, if applicable.
• Experience with A/B testing design variations.
• A strong understanding of front-end development principles to better collaborate with engineers.

📝 Enhancement Note: The requirements emphasize practical, hands-on experience with live products and a strong pragmatic approach. The explicit mention of "AI-native way of working" and "around 6 years" suggests they are looking for experienced designers who are already integrating advanced tools into their process. The "around 6 years" with a potential for less experience if the portfolio and AI integration are strong indicates a focus on demonstrated capability over strict tenure.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 significant product design projects that demonstrate a clear and logical user flow, from problem identification to final solution.
• Highlight strong interaction design principles with examples of how user journeys were crafted for clarity and efficiency.
• Present polished visual design examples that exhibit a sophisticated understanding of UI aesthetics, hierarchy, spacing, and typography, reflecting attention to detail.
• Include concrete examples of how AI was integrated into your design process for specific projects, detailing the tools used, the problem solved, and the impact on the outcome.
• Demonstrate experience in working with or contributing to a design system, showcasing consistency and scalability in your designs.

Process Documentation:

• For each project, clearly articulate the problem statement, the identified constraints (technical, business, user), and the design goals.
• Detail your design process, emphasizing how you moved from initial ideation and research through wireframing, prototyping, user testing, and final UI design.
• Explain your approach to iterative design, providing examples of how you incorporated user feedback and data to refine designs and ship improvements.
• Document your collaboration process with Product Managers and Engineers, illustrating how you translated requirements and managed feedback loops.

📝 Enhancement Note: The portfolio is critical for this role, especially the demonstration of practical AI integration and experience with live B2B SaaS products. Candidates should be prepared to walk through their process, highlighting not just the final output but the strategic thinking, problem-solving, and iterative refinement involved. Quantifiable results or metrics demonstrating the impact of their designs will be highly valued.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced Product Designers in Israel, particularly in the tech sector with a focus on B2B SaaS and AI integration, a competitive annual salary range is estimated to be between ₪250,000 and ₪400,000 (approximately $67,000 - $108,000 USD, subject to current exchange rates). This range accounts for the specified experience level (5-10 years) and the specialized skills required.

Benefits:

• Health Insurance: Comprehensive medical coverage.
• Stock Options: Potential for equity in a growing company.
• Professional Development: Budget for conferences, courses, and learning resources to support continuous skill enhancement, particularly in AI and design.
• Flexible Work Environment: While on-site is preferred, potential for some flexibility in work arrangements may be discussed.
• Team Events & Social Activities: Opportunities for team building and social engagement.
• Modern Office Space: Access to a well-equipped and collaborative workspace in Ramat Gan.
• Nutritious Office Snacks & Drinks: Provisions to support daily productivity.

Working Hours: A standard full-time work week of approximately 40 hours is anticipated. The company culture emphasizes efficiency and output, with a focus on delivering value rather than strictly adhering to hours. Given the iterative nature of product development, occasional flexibility may be required to meet critical deadlines or respond to urgent user needs.

📝 Enhancement Note: Salary ranges for Product Designers in Israel, especially in Tel Aviv/Ramat Gan, can vary significantly based on company stage, funding, and specific skill sets. The provided range is an estimate for an experienced designer in a growth-stage B2B SaaS company with a strong product focus. Benefits are typical for tech companies in the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Hospitality Technology, SaaS, Guest Experience Platforms. DUVE operates in the rapidly evolving hospitality tech space, aiming to digitally transform how hotels manage guest interactions and operations. This industry demands innovation, efficiency, and a strong focus on user experience for both businesses (hotels) and end-consumers (guests).

Company Size: DUVE appears to be a growth-stage company. While the exact number of employees isn't specified, the description implies a lean, fast-moving product team structure with a significant opportunity for individual impact. This size suggests a culture that values agility, direct contribution, and cross-functional collaboration.

Founded: DUVE was founded in 2020. This relatively recent founding date indicates a company that is likely dynamic, agile, and focused on rapid growth and product development, characteristic of a startup environment.

Team Structure:

• The Product Designer will report directly to the VP Design, indicating a clear reporting line within the design function.
• They will work day-to-day as the dedicated designer within a cross-functional squad, comprising product management and engineering roles. This structure promotes close collaboration and shared ownership of product outcomes.
• The design team is described as "small," suggesting an environment where individual contributions are highly visible and influential.

Methodology:

• Agile & Iterative Development: The company emphasizes shipping fast, learning from real usage, and iterating based on that learning. This points to a lean, agile methodology where quick feedback loops are crucial.
• Data-Driven Decisions: The focus on learning from "real usage" suggests a commitment to data and user feedback for informing product decisions and design improvements.
• AI Integration: A core aspect of their methodology is the proactive use of AI across various functions, particularly in product design, to enhance efficiency and explore new possibilities.

Company Website: https://duve.com

📝 Enhancement Note: The company culture is likely to be fast-paced, innovative, and collaborative, typical of a well-funded tech startup. The emphasis on AI and iterative development suggests a forward-thinking and adaptable team. The "small product design team" aspect means new hires will have a significant opportunity to shape processes and influence the product's direction.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Product Designer. With "around 6 years of experience" required, the individual is expected to be a capable individual contributor who can work independently, drive design initiatives, and mentor junior team members if applicable. The opportunity to "influence how we work" and "own things from idea to shipped feature" signifies a level of autonomy and responsibility beyond entry-level positions.

Reporting Structure: The Product Designer will report directly to the VP Design. This provides a clear path for mentorship, career guidance, and strategic alignment within the design function. Daily work will be within a cross-functional squad, fostering collaboration with Product Managers and Engineers, which is typical for product development teams in agile environments.

Operations Impact: The Product Designer's work will directly influence DUVE's core product offering, which serves thousands of hoteliers and millions of guests worldwide. By creating intuitive and effective user experiences, the designer will contribute significantly to customer satisfaction, operational efficiency for hotels, and ultimately, DUVE's market position and revenue growth. The focus on B2B SaaS means their designs have a direct impact on the success of their hotel clients, which in turn drives DUVE's business.

Growth Opportunities:

• Design Leadership: As the design team is small, there's a significant opportunity to grow into a more senior or lead design role, influencing design strategy, process, and team growth as the company scales.
• Skill Specialization: Deepen expertise in specific areas such as AI-driven design, complex B2B SaaS UX, or hospitality technology, becoming a go-to expert.
• Product Ownership: Develop a comprehensive understanding of the product lifecycle and gain experience in shaping product roadmaps and strategy through close collaboration with product management.
• Mentorship: Opportunity to mentor and guide other designers as the team expands.
• Cross-functional Expertise: Gain broader business acumen by working across product, engineering, marketing, and customer success teams.

📝 Enhancement Note: The growth path for a Product Designer at DUVE appears strong, especially given the company's growth stage and focus on innovation. The ability to "own things from idea to shipped feature" and influence team processes suggests a trajectory towards leadership or principal-level individual contributor roles, contingent on performance and company expansion.

🌐 Work Environment

Office Type: The role is designated as "On-site," indicating a primary work location within DUVE's office in Ramat Gan, Israel. This environment is designed to foster direct collaboration, spontaneous ideation, and a strong team culture.

Office Location(s): Ramat Gan, Israel. This location is part of the greater Tel Aviv metropolitan area, a major hub for technology and innovation in Israel, offering good accessibility via public transport and proximity to other tech companies and amenities.

Workspace Context:

• Collaborative Environment: The office is expected to facilitate close collaboration with product managers, engineers, and other designers, encouraging real-time problem-solving and idea exchange.
• Operations Tools & Technology: Access to industry-standard design tools (like Figma), prototyping software, and potentially AI-powered design assistants will be available to support efficient workflow.
• Team Interaction: The on-site nature promotes frequent informal interactions with colleagues, fostering a sense of team camaraderie and shared purpose, which is crucial for a small, fast-moving team.

Work Schedule: A standard full-time schedule of approximately 40 hours per week is expected. While on-site presence is key for collaboration, the company culture likely values results and efficiency, allowing for a degree of flexibility where appropriate, especially for designers who can manage their time effectively to meet project milestones and deliver high-quality work.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration, which is often beneficial for design teams in fast-paced environments. Ramat Gan's location within the tech-centric Tel Aviv area provides a dynamic backdrop for the role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio by the recruiting team to assess basic qualifications and alignment with the role's core requirements, with a specific focus on your product design experience and AI integration examples.
• Portfolio Presentation & Design Challenge: A session where you'll present selected projects from your portfolio, discussing your process, decision-making, and the impact of your work. This may be followed by a design exercise or case study discussion, potentially focused on a real DUVE product problem or a similar complex scenario.
• Cross-functional Team Interviews: Interviews with Product Managers and Engineers to assess your collaboration skills, ability to communicate design rationale, and technical understanding. Expect questions about how you work with constraints and your iterative process.
• VP Design Interview: A final interview with the VP Design to discuss your design philosophy, career aspirations, and cultural fit. This is also an opportunity to delve deeper into your experience with AI in design and your approach to team collaboration and process improvement.

Portfolio Review Tips:

• Highlight AI Integration: Dedicate clear sections or specific case studies to showcasing your practical use of AI in design. Be ready to explain the tools, the specific task, the output, and the measurable impact (e.g., time saved, increased ideation breadth, improved copy).
• Focus on Process & Problem-Solving: Don't just show polished UIs. Walk interviewers through your thought process: how you understood the problem, what research you did, how you explored solutions, why you made certain trade-offs, and how you iterated.
• Demonstrate B2B SaaS Relevance: If possible, select projects that reflect complex user flows, data-heavy interfaces, or enterprise-level problem-solving, similar to DUVE's B2B SaaS context.
• Structure for Clarity: Organize your portfolio logically. Use clear headings, concise descriptions, and compelling visuals. Ensure it's easy for reviewers to navigate and understand your contributions.
• Showcase Iteration: Provide examples of how your designs evolved based on feedback, data, or new constraints. This demonstrates adaptability and a commitment to continuous improvement.

Challenge Preparation:

• Understand DUVE's Product: Familiarize yourself with DUVE's guest experience platform. Think about potential user pain points for hotels and guests, and how design could address them.
• Practice Articulating Trade-offs: Be prepared to discuss design decisions and the trade-offs you made (e.g., between ideal user experience and technical feasibility, or between speed of delivery and feature completeness).
• AI Tool Familiarity: Refresh your knowledge of AI tools relevant to design and be ready to discuss how you'd leverage them in a hypothetical scenario presented in a challenge.
• Lean Design Thinking: Practice framing solutions in terms of Minimum Viable Products (MVPs) and iterative improvements.

📝 Enhancement Note: The interview process is designed to evaluate not only design skills but also the ability to integrate new technologies like AI, collaborate effectively, and contribute to a fast-paced, iterative product development environment. A strong portfolio that clearly demonstrates practical AI usage will be a significant differentiator.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be the primary design and prototyping tool, used for creating wireframes, high-fidelity UI designs, interactive prototypes, and managing design systems. Proficiency in Figma's advanced features, including collaboration, component libraries, and auto-layout, is essential.
• AI Design Assistants: Various AI tools for ideation, research synthesis, content generation (copywriting), image generation, and potentially automated design checks or code generation. Candidates should be prepared to discuss specific tools they use and their application.
• Prototyping Tools: Beyond Figma's built-in capabilities, experience with specialized prototyping tools for more complex interactions or animations might be beneficial.

Analytics & Reporting:

• Product Analytics Platforms: Familiarity with tools like Amplitude, Mixpanel, or Pendo for understanding user behavior, tracking feature adoption, and measuring the impact of design changes.
• Data Visualization Tools: Experience interpreting data from dashboards or reports generated by analytics platforms to inform design decisions.

CRM & Automation:

• CRM Systems: While not directly a design tool, understanding how design impacts data in CRM systems (like Salesforce, HubSpot) used by sales and customer success teams can be beneficial for a holistic product view.
• Project Management Tools: Familiarity with tools such as Jira, Asana, or Trello for managing design tasks, tracking progress, and collaborating with engineering teams on sprints.

📝 Enhancement Note: The technology stack emphasizes modern design workflows. Proficiency in Figma is a given, but the significant emphasis on AI integration means candidates should be ready to discuss their experience with a range of AI-powered design tools and how they fit into the overall workflow. Understanding product analytics is key for an iterative design approach.

👥 Team Culture & Values

Operations Values:

• Curiosity & Learning: A drive to continuously learn, ask questions, and explore new technologies and methodologies, especially AI. This is reflected in the desire for designers who are "curious" and "actively look for ways to improve how you and the team work."
• Pragmatism & Reality-Focus: A preference for practical solutions grounded in how things work today, rather than purely theoretical ideals. Designs should "fit into reality instead of fighting it."
• Collaboration & Open-mindedness: Valuing teamwork, actively listening, asking questions, and being willing to adjust ideas based on new information or better suggestions.
• Ownership & Accountability: Taking initiative to "own things from idea to shipped feature" and being responsible for the quality and impact of one's work.
• Efficiency & Speed: A culture that ships fast and iterates, valuing tools and processes that enable quicker delivery without sacrificing quality. The use of AI is a prime example of this value.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration with Product Managers and Engineers is paramount. Designers are expected to be active participants in squad discussions, providing design input from the early stages of ideation through to development and post-launch analysis.
• Open Feedback Exchange: A culture where feedback is openly given and received, fostering continuous improvement of both the product and team processes.
• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings across the team, particularly regarding new tools and workflows like AI integration.

📝 Enhancement Note: The company values a proactive, collaborative, and learning-oriented culture. Designers are expected to be team players who are comfortable with ambiguity, driven by impact, and eager to embrace new technologies like AI to enhance their work and the team's overall efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Complex B2B SaaS: Designing for a B2B SaaS product like DUVE involves balancing the needs of professional users (hoteliers) with the specific operational constraints and business objectives of their establishments, which can be more complex than B2C design.
• Integrating AI Seamlessly: Effectively incorporating AI into the design workflow requires ongoing experimentation and learning to ensure it genuinely enhances, rather than complicates, the design process and outcomes.
• Balancing Speed and Quality: The company's emphasis on shipping fast and iterating requires designers to find the optimal balance between delivering features quickly and maintaining high standards of quality and user experience.
• Evolving Design System: As the product grows, maintaining and evolving the design system to support new features and ensure consistency can be a continuous challenge.

Learning & Development Opportunities:

• Mastering AI in Design: Deepen expertise in leveraging AI tools for various design tasks, becoming a go-to resource for the team on AI-driven design strategies.
• Hospitality Tech Domain Expertise: Develop a deep understanding of the hotel industry, its operational nuances, and guest expectations, becoming a specialist in this vertical.
• Advanced UX/UI for Complex Products: Hone skills in designing for intricate workflows, data visualization, and enterprise-level applications within the B2B SaaS space.
• Product Strategy Influence: Grow into a more strategic role by contributing to product roadmapping, user research strategy, and overall product vision.
• Mentorship Opportunities: As the design team grows, opportunities to mentor junior designers and contribute to building design processes will emerge.

📝 Enhancement Note: The challenges presented are typical for a growth-stage tech company, particularly in a specialized B2B SaaS vertical. The growth opportunities are directly tied to the company's expansion and the evolving nature of the product and industry, offering significant potential for career development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a complex B2B product with significant technical constraints. How did you approach it, and what was the outcome?" (Focus on problem-solving, trade-offs, and user-centricity within constraints).
• "Walk us through a project where you used AI to significantly improve your design workflow or the final product. What tools did you use, what was the challenge, and what was the impact?" (Highlight AI integration, practical application, and measurable results).
• "How do you balance the need for rapid iteration and shipping quickly with ensuring a high-quality, polished user experience?" (Demonstrate understanding of lean methodologies and quality standards).
• "Imagine you are tasked with designing a new feature for DUVE that aims to increase hotelier engagement. What would be your first steps, and how would you approach user research and ideation?" (Showcase your structured approach to new product initiatives, research methods, and creative thinking).

Company & Culture Questions:

• "What interests you about DUVE and our mission in the hospitality tech space?" (Research DUVE's product, market, and values beforehand).
• "How do you approach collaboration with product managers and engineers, especially when there are differing opinions on design direction?" (Emphasize communication, empathy, and a collaborative problem-solving mindset).
• "How do you stay updated with the latest design trends and technologies, particularly AI in design?" (Show your commitment to continuous learning and adaptability).

Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation as a compelling story for each project: Problem -> Your Role & Process -> Solutions (including AI integration) -> Outcome & Learnings.
• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, reduced task completion time, improved user satisfaction scores).
• Explain AI Usage Clearly: For AI-integrated projects, be explicit about what AI did, why you used it, and how it helped your process or the final outcome. Avoid vague statements.
• Be Ready for Deep Dives: Prepare to answer detailed questions about your design decisions, the tools you used, and the challenges you faced. Show your thought process beyond just the final visuals.
• Showcase Iteration: Highlight instances where your initial designs evolved based on feedback or data, demonstrating your iterative approach and ability to adapt.

📝 Enhancement Note: The interview preparation emphasizes demonstrating not just design skills but also strategic thinking, problem-solving capabilities, a proactive approach to new technologies like AI, and strong collaborative abilities within a fast-paced tech environment.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the Comeet application link provided.
• Tailor your Resume: Ensure your resume clearly highlights your experience in B2B SaaS, digital product design, and specifically, any projects or roles where you integrated AI into your workflow. Use keywords found in the job description.
• Curate Your Portfolio: Select 2-3 of your strongest product design projects. For each, clearly articulate the problem, your role, your process (emphasizing AI usage), the solutions, and the impact. Ensure your portfolio is easily accessible (e.g., a dedicated website or well-organized PDF).
• Prepare Your AI Examples: Be ready to specifically discuss 1-2 concrete examples of how you've used AI in your design process, detailing the tools, the task, and the benefits realized.
• Research DUVE: Understand DUVE's product, market position, and company values. This will help you tailor your application and prepare for interview questions about your interest and cultural fit.
• Practice Your Presentation: Rehearse presenting your portfolio projects, focusing on a clear narrative, concise explanations, and being ready to answer in-depth questions about your design decisions and process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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