Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Codeway

Location: Barcelona, Catalonia, Spain

Job Type: Full-Time

Category: Product Design / AI Product Development

Date Posted: 2026-02-20

Experience Level: Mid-Senior Level (Implied 5-10 years)

Remote Status: On-site

🚀 Role Summary

• Drive end-to-end product design for innovative AI-powered mobile applications, focusing on consumer-facing features and mass-market usability.

• Translate complex Artificial Intelligence capabilities and machine learning model outputs into intuitive, one-tap user interactions and seamless experiences.

• Define and elevate the user's understanding, control, and trust in AI-driven editing processes across a portfolio of high-scale B2C products.

• Foster a culture of rapid iteration through prototyping, user testing, and data-driven experimentation, collaborating closely with Product, ML Engineering, Data, and Growth teams.

📝 Enhancement Note: The role is explicitly for a "Product Designer" but the description heavily emphasizes the intersection of AI capability, human perception, and consumer taste, positioning it as a specialized role within product design focused on AI-powered consumer applications. The implied experience level of "5-10 years" suggests a senior individual contributor role with significant ownership.

📈 Primary Responsibilities

• Own the complete design lifecycle for significant new product initiatives, from initial concept development through to shipped user experiences.

• Develop intuitive, one-tap interactions that effectively leverage advanced AI capabilities, making complex technology feel simple and accessible.

• Design user interfaces and interaction models that clearly communicate how users can understand, control, and trust AI edits applied to their photos.

• Implement a rapid prototyping and user testing framework to quickly iterate on designs and validate user experience hypotheses through experimentation.

• Collaborate extensively with Product Managers, Machine Learning Engineers, Data Analysts, and Growth Marketers to ensure cohesive product strategy and execution.

• Actively contribute to raising the overall standard of design craft, aesthetic taste, and cultural relevance across all product offerings.

• Develop and document reusable interaction patterns and design systems specifically for AI-powered creative tools.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on translating technical AI capabilities into user-friendly experiences, a key challenge in AI product design. The requirement to "raise the bar for craft, taste, and cultural relevance" indicates a need for a designer with a strong aesthetic sensibility and an understanding of current consumer trends, especially within the B2C mobile app space.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of user-centered design principles, interaction design, and visual communication is paramount. Equivalent practical experience will be considered.

Experience: 5-10 years of dedicated experience in product design, with a significant focus on designing and shipping high-scale consumer-facing mobile applications.

Required Skills:

• Proven track record in designing for high-scale consumer products (e.g., social media, photo/video editing, lifestyle apps, gaming).

• Exceptional skills in interaction design, visual design, and overall user experience craft.

• Demonstrated ability to operate effectively in ambiguous environments, particularly with rapidly evolving AI technologies.

• Strong product intuition and a keen sense for what constitutes simple, natural, and mass-market appealing user experiences.

• Experience in conducting user research, A/B testing, and iterating designs based on experimental results and user feedback.

Preferred Skills:

• Prior experience specifically designing features or products powered by Artificial Intelligence.

• A deep sensitivity to and understanding of visual culture, current aesthetic trends, and global consumer tastes.

• Active and proficient user of AI tools within personal or professional design workflows.

📝 Enhancement Note: The "Nice to have" section strongly suggests that candidates who can demonstrate a genuine understanding and application of AI in their design process will have a significant advantage. The emphasis on "mass-market usability" and "consumer taste" points towards a need for a designer who can balance technical innovation with broad appeal.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end design ownership for complex consumer products, detailing the problem, your process, and the impact.

• Include case studies demonstrating the translation of technical capabilities (ideally AI or complex algorithms) into intuitive user interactions.

• Present examples of rapid prototyping, user testing methodologies employed, and how iteration led to shipped features.

• Highlight instances where you collaborated with engineering and product teams to bring designs to life, emphasizing communication and problem-solving.

Process Documentation:

• Clearly articulate your design process, including how you approach user research, ideation, wireframing, prototyping, and final visual design.

• Detail your experience with experimentation and A/B testing as a means to validate design decisions and optimize user flows.

• Provide examples of how you have contributed to or utilized design systems and reusable interaction patterns.

📝 Enhancement Note: For a senior product design role, especially one at the intersection of AI and consumer tech, a portfolio needs to go beyond just polished visuals. It must clearly articulate the candidate's strategic thinking, problem-solving approach, and ability to drive product outcomes through design. Demonstrating experience with AI-specific design challenges will be crucial.

💵 Compensation & Benefits

Salary Range: Based on the role's seniority (5-10 years implied experience), location in Barcelona, and the nature of working with cutting-edge AI technology at a fast-scaling B2C company, a competitive salary range is estimated between €55,000 - €80,000 annually. This estimate considers local market rates for senior product designers in tech hubs like Barcelona and the specialized skills required for AI product design.

Benefits:

• Full-time contract with a competitive salary.

• Private health insurance for comprehensive medical coverage.

• Generous meal card to support daily expenses.

• Relocation support for candidates moving to Barcelona, easing the transition.

• Annual learning & development budget to foster continuous professional growth through courses, tools, or industry events.

• Wellness perks, including a sports budget and access to psychological consultations, promoting employee well-being.

• Free access to Codeway’s suite of mobile applications.

• A top-notch office space located in the heart of Barcelona.

Working Hours: The role is full-time, typically aligning with standard business hours of approximately 40 hours per week, with flexibility expected to meet project demands.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for senior product designers in Spain, particularly in a major tech city like Barcelona. The benefits package is comprehensive, reflecting a company culture that invests in employee well-being, professional development, and a positive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Mobile Applications (Tech, AI, Software Publishing). Codeway operates within the fast-paced, highly competitive consumer tech market, specializing in developing and publishing mobile applications that achieve significant global reach and user engagement. Their focus on AI-powered features, particularly in photo editing and learning, places them at the forefront of emerging technology trends.

Company Size: 300+ employees. This indicates a company that has successfully scaled beyond startup phase into a significant growth-stage organization. This size typically means established processes but also a dynamic environment with ample opportunity for impact, especially in a new hub like Barcelona.

Founded: 2020. Codeway is a relatively young company, which implies a culture that is likely still evolving, energetic, and possibly more agile than older, more established companies. Their rapid growth from a small team in Istanbul to a global presence highlights an aggressive and successful expansion strategy.

Team Structure:

• The Product Design team is likely part of a larger Product organization, working closely with dedicated Product Managers and ML Engineers.

• Designers are expected to collaborate with cross-functional teams, including Data Analysts and Growth Marketers, suggesting a holistic, data-informed approach to product development.

Methodology:

• Data-driven product development, leveraging user testing and experimentation to inform design decisions.

• Agile development practices, allowing for rapid iteration and fast shipping cycles.

• Emphasis on translating complex technology (AI) into simple, mass-market consumer experiences.

• A focus on "craft, taste, and cultural relevance" suggests a high standard for aesthetic quality and market awareness.

Company Website: codeway.co

📝 Enhancement Note: Codeway's rapid growth and focus on consumer mobile apps, especially with an AI edge, suggest a culture that values innovation, speed, and impact. The expansion into Barcelona signifies a strategic move to tap into European talent and markets, offering a unique opportunity for early joiners in this new location to influence the company's trajectory.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicated by the expectation of end-to-end ownership, driving major product bets, and raising the bar for design craft. It's a high-impact individual contributor position focused on a critical B2C product line (Retake AI).

Reporting Structure: While not explicitly stated, a Senior Product Designer typically reports to a Design Lead, Head of Product Design, or a Director of Product. They will work closely with Product Managers and ML Engineers on a day-to-day basis. The Barcelona office is a new hub, suggesting potential for leadership growth as the team expands.

Operations Impact: The designer will directly influence how millions of users interact with AI technology daily. This role has a significant impact on user acquisition, retention, and overall product success through intuitive design, user trust, and engaging experiences. The success of products like Retake AI is directly tied to the effectiveness of its design in making AI capabilities accessible and desirable.

Growth Opportunities:

• Specialization: Deepen expertise in designing AI-powered consumer products, becoming a go-to authority in this niche.

• Leadership: As the Barcelona team grows, opportunities may arise to mentor junior designers, lead design initiatives, or even step into a Design Lead role.

• Cross-functional Development: Gain deeper insights into ML engineering, data science, and growth strategies, broadening your understanding of the product development ecosystem.

• Product Strategy: Contribute more significantly to product strategy discussions, leveraging design thinking to identify new opportunities and market needs.

📝 Enhancement Note: The role offers a unique opportunity to specialize in a rapidly growing field (AI product design for consumers) within a successful, scaling company. The "high-ownership" nature of the role means significant potential for impact and rapid career progression, especially for early hires in the Barcelona hub.

🌐 Work Environment

Office Type: The description mentions a "top-notch office in the heart of the city," suggesting a modern, well-equipped workspace designed to foster collaboration and productivity. This is likely a hybrid or on-site environment.

Office Location(s): Barcelona, Spain. This location is highlighted as a major new chapter for Codeway, implying a significant investment in establishing a strong presence there.

Workspace Context:

• Collaborative Environment: The emphasis on close collaboration with Product, ML Engineers, Data, and Growth teams indicates a highly interactive and cross-functional workspace.

• Tools and Technology: As a tech company, expect access to modern design software, hardware, and potentially internal tools for prototyping and user testing. The role involves working with AI models, so familiarity with relevant workflows is expected.

• Team Interaction: The Barcelona office is a new hub, offering a chance to be part of building a local team culture and benefiting from interaction with a global, high-caliber team.

Work Schedule: The role is full-time, with an estimated 40 hours per week. While standard business hours are expected, the fast-scaling nature of the company and the focus on innovation may require some flexibility to meet project deadlines and experimentation cycles.

📝 Enhancement Note: The description emphasizes a vibrant, collaborative, and innovation-driven work environment. The Barcelona office is presented as a key growth center, offering an exciting opportunity to contribute to the company's expansion in Europe.

📄 Application & Portfolio Review Process

Interview Process:

• Recruiter Interview: Initial screening to assess general fit, motivation, and basic qualifications.

• Hiring Manager Interview: Deeper dive into experience, design philosophy, and alignment with team needs.

• Product Manager Interview: Focus on collaboration, understanding of product strategy, and ability to translate business needs into design solutions.

• Case Study: A practical exercise to assess design skills, problem-solving abilities, and approach to AI-driven product challenges. This is a critical stage for demonstrating your process and output.

• General Manager Interview: Final evaluation, likely focusing on cultural fit, strategic thinking, and long-term potential within the company.

• Offer: Extension of employment offer.

Portfolio Review Tips:

• AI Focus: Clearly highlight any projects involving AI, machine learning, or complex algorithmic outputs. Explain how you simplified these for user comprehension and interaction.

• End-to-End Ownership: Showcase projects where you had significant influence from concept to launch, detailing your specific contributions at each stage.

• Problem-Solving & Iteration: Use case studies to illustrate challenging design problems you faced, your approach to solving them (e.g., user research, prototyping, testing), and the iterative process that led to the final solution.

• Craftsmanship & Taste: Ensure your portfolio visually represents a high level of design quality, attention to detail, and an understanding of current aesthetic trends relevant to consumer apps.

• Quantifiable Impact: Whenever possible, include metrics or outcomes that demonstrate the impact of your design work (e.g., increased user engagement, conversion rates, improved usability scores).

Challenge Preparation:

• Understand the Product: Thoroughly research Codeway's existing apps, particularly Retake AI, to understand their market position, user base, and design language.

• AI Design Principles: Prepare to discuss principles of designing for AI, focusing on user trust, control, transparency, and ethical considerations.

• Consumer Psychology: Think about what makes consumer apps successful and how AI can enhance (or detract from) user experience in a mass-market context.

• Communication: Practice articulating your design rationale clearly and concisely, as you'll need to explain your decisions to non-designers (PMs, Engineers, GM).

📝 Enhancement Note: The case study is a significant part of this hiring process. Candidates should prepare a compelling case study that directly addresses the challenges of designing AI-powered consumer products, demonstrating their ability to translate complex technology into delightful user experiences.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Proficiency with industry-standard tools such as Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator), and prototyping tools like InVision or ProtoPie.

• User Research & Testing: Familiarity with platforms for user interviews, usability testing, and surveys (e.g., UserTesting.com, Maze, SurveyMonkey).

• Collaboration: Experience with tools like Slack, Jira, Confluence for team communication and project management.

Analytics & Reporting:

• Experience with product analytics platforms (e.g., Amplitude, Mixpanel, Google Analytics) to understand user behavior and measure design impact.

• Ability to interpret data and A/B test results to inform design iterations.

CRM & Automation: While not a direct CRM role, understanding how user data is managed and how product features drive engagement is beneficial. Familiarity with tools that support A/B testing and experimentation platforms is also relevant.

📝 Enhancement Note: The specific tools are not listed, but based on industry standards for product designers, a strong command of modern design and prototyping software is essential. The role's focus on experimentation implies the need for familiarity with A/B testing platforms and analytics tools to measure design effectiveness.

👥 Team Culture & Values

Operations Values:

• Innovation & Speed: A culture that encourages rapid iteration, experimentation, and pushing the boundaries of what's possible with AI in consumer products.

• Craftsmanship & Taste: A high regard for design quality, aesthetic excellence, and cultural relevance in product development.

• User-Centricity: A commitment to understanding and serving the needs of a mass consumer audience, making technology accessible and enjoyable.

• Collaboration & Transparency: Open communication and close teamwork across disciplines to achieve shared product goals.

• Impact-Driven: A focus on building products that reach millions and shape user behavior, delivering tangible value.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work hand-in-hand with Product Managers, ML Engineers, Data Scientists, and Growth teams, fostering a deeply integrated product development process.

• Feedback and Iteration: An environment that values constructive feedback and encourages continuous improvement through iterative design cycles.

• Shared Ownership: A culture where teams collectively own the success of the product, with designers playing a pivotal role in shaping the user experience strategy.

📝 Enhancement Note: Codeway's values appear geared towards a fast-paced, results-oriented environment that prioritizes high-quality, impactful consumer products. The emphasis on "craft, taste, and cultural relevance" suggests a team that is not only technically proficient but also deeply attuned to market trends and user aesthetics.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating AI Complexity: The primary challenge is making sophisticated AI capabilities intuitive and accessible to a mass consumer audience, ensuring users understand and trust the edits.

• Rapid Iteration & Experimentation: Balancing the need for rapid shipping and experimentation with maintaining high design quality and cohesive user experiences.

• Evolving AI Landscape: Staying abreast of rapid advancements in AI technology and understanding how these can be productized effectively for consumer benefit.

• Global Cultural Nuances: Designing for a global audience requires sensitivity to diverse cultural preferences and aesthetic trends.

Learning & Development Opportunities:

• AI Design Specialization: Becoming a leader in the niche field of AI-powered consumer product design.

• Cross-Disciplinary Learning: Gaining in-depth knowledge of ML, data science, and growth marketing strategies.

• Scale of Impact: Working on products with millions of users provides invaluable experience in designing for scale and global reach.

• Growth Trajectory: As a growing company with a new hub, there are significant opportunities for career advancement and shaping design practices.

📝 Enhancement Note: The challenges presented are inherent to designing cutting-edge AI products for a broad audience. Codeway's environment seems designed to support growth by providing exposure to these complex problems and encouraging continuous learning.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a technically complex feature (like AI) into a simple, user-friendly experience. What was your process, and what were the results?"

• "How do you approach building user trust in features that are powered by AI or algorithms they might not fully understand?"

• "Walk us through a product you designed that scaled to millions of users. What were the biggest design challenges, and how did you overcome them?"

Company & Culture Questions:

• "What excites you about Codeway's mission and our focus on AI-powered consumer apps?"

• "How do you envision contributing to a fast-scaling, international team environment?"

• "What does 'cultural relevance' mean to you in the context of designing mobile apps for a global audience?"

Portfolio Presentation Strategy:

• Storytelling: Structure your case studies as compelling narratives that highlight the problem, your unique approach, the challenges faced, and the measurable impact of your design solutions.

• Process Clarity: Clearly articulate your design process for each project, emphasizing user research, ideation, prototyping, testing, and collaboration.

• AI Focus: For relevant projects, explicitly detail how you addressed the specific challenges of designing for AI, such as user comprehension, control, and trust.

• Visual Polish: Ensure your presentation is visually appealing, reflecting the high standard of craft and taste that Codeway values.

• Conciseness: Be prepared to present key projects efficiently, focusing on the most impactful aspects and being ready to dive deeper into specifics based on interviewer questions.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating an understanding of AI product design challenges, a strong sense of consumer taste, and the ability to collaborate effectively in a fast-paced, iterative environment. The case study is a prime opportunity to showcase these skills.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the Lever application link provided.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate end-to-end product design ownership, especially those involving complex technologies or consumer-facing mobile applications. Prioritize case studies that showcase your ability to translate technical capabilities into intuitive user experiences.

• Resume Optimization: Ensure your resume clearly articulates your experience in high-scale consumer products, your proficiency with relevant design tools, and any specific experience with AI-powered features. Use keywords from the job description such as "Product Design," "AI Capability," "Consumer Apps," and "Interaction Design."

• Interview Preparation: Practice articulating your design process, decision-making rationale, and the impact of your work. Prepare to discuss your approach to user research, prototyping, experimentation, and collaboration with cross-functional teams. Be ready to present your portfolio and discuss specific case studies in detail.

• Company Research: Thoroughly research Codeway, their existing app portfolio (especially Retake AI), and their company culture. Understand their market position and their strategic focus on AI and global expansion.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. Specific details regarding salary, team structure, and exact interview questions should be verified directly with the hiring organization.