Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Brandlight

Location: Tel Aviv, Tel-Aviv District, Israel

Job Type: FULL_TIME

Category: Product Design / GTM Operations

Date Posted: 2026-02-08

Experience Level: Mid-Senior Level (4+ years)

Remote Status: On-site

🚀 Role Summary

• Drive high-quality product design execution for complex, data-heavy enterprise AI visibility platforms, focusing on user flows and product areas.

• Translate strategic direction into production-ready UI/UX designs with rapid iteration cycles, emphasizing speed and quality.

• Identify and solve UX problems through iterative design improvements, collaborating closely with product and engineering teams.

• Design for scalable UI patterns within complex systems, considering edge cases, data density, and engineering constraints.

• Act as a product-first executor, demonstrating strong ownership and a growth mindset to contribute to the future of brand management in an AI-first world.

📝 Enhancement Note: This role is categorized under Product Design with a strong GTM Operations implication due to Brandlight's focus on "AI visibility platforms" and "AI-driven search, commerce, and advertising." The Product Designer will be instrumental in shaping how users interact with data critical for Go-To-Market strategies.

📈 Primary Responsibilities

• Execute high-quality product design across key user flows and product areas, ensuring alignment with overall product strategy.

• Rapidly translate strategic direction and user feedback into production-ready UI/UX designs, maintaining a consistent pace without compromising quality.

• Proactively identify user experience problems, propose data-informed solutions, and drive iterative design processes to successful product releases.

• Partner closely with Product Managers and Engineering teams to ensure designs are realistic, buildable, and meet technical constraints.

• Design for complex systems, effectively managing data density, edge cases, and developing scalable UI patterns for enterprise-level applications.

• Communicate design decisions clearly and collaborate effectively with cross-functional stakeholders, including design leads, product managers, and engineers.

• Contribute to the evolution of the design system and best practices within the product design team.

• Champion a user-centric approach, ensuring the design outputs meet the needs of enterprise clients in the AI visibility space.

📝 Enhancement Note: The responsibilities emphasize a "product-first executor" mindset, highlighting the need for rapid delivery and ownership. This suggests a lean, agile environment where the designer is expected to be highly autonomous within their design slices, a common trait in fast-moving startups focused on Go-To-Market product development.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of design principles is expected.

Experience: 4+ years of professional product design experience, with a demonstrated track record of shipping impactful product work within fast-moving, agile teams.

Required Skills:

• Proven ability to execute high-quality product design across complex user flows and product areas.

• Demonstrated proficiency in translating strategic direction into production-ready UI/UX designs quickly and consistently.

• Strong problem-solving skills with the ability to identify UX issues, propose improvements, and drive iterative design cycles.

• Excellent collaboration and communication skills, with a proven ability to align quickly with product, design, and engineering teams.

• Experience designing for complex systems, including managing data density, edge cases, and scalable UI patterns.

• A strong understanding of engineering constraints and how they impact design feasibility.

Preferred Skills:

• Experience in the B2B SaaS or enterprise software space, particularly within AI, data analytics, or marketing technology.

• Familiarity with design systems and their implementation in complex product environments.

• Experience working with data-heavy interfaces and translating complex data into intuitive visualizations.

• Familiarity with agile development methodologies and a product-led growth (PLG) approach.

• A portfolio that showcases end-to-end ownership of complex design initiatives within a larger product system.

📝 Enhancement Note: The requirement for "4+ years of product design experience" suggests this role is for a mid-level to senior designer, not an entry-level position. The emphasis on "shipping real product work" and "strong execution speed" points to a need for a designer who can deliver tangible results quickly. The "low ego, highly collaborative, team-first mindset" is a critical cultural fit requirement common in startup environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end ownership of complex design initiatives within a larger product system, demonstrating your ability to take a project from concept to launch.

• Include case studies highlighting your process for identifying UX problems, proposing solutions, and iterating based on feedback and engineering constraints.

• Present examples of designing for data density and complex systems, illustrating how you manage intricate information architecture and user flows.

• Demonstrate rapid iteration capabilities with examples of how you quickly adapted designs based on new information or feedback.

Process Documentation:

• Provide insights into your design process, including how you approach user research, ideation, wireframing, prototyping, and high-fidelity design.

• Illustrate your methods for incorporating engineering constraints and edge cases into your design workflow.

• Detail your approach to iterating on designs and incorporating feedback from stakeholders and user testing.

📝 Enhancement Note: For a Product Designer role, a strong portfolio is paramount. The emphasis on "complex design initiatives end-to-end" and "shipping real product work" means the portfolio should not just be a collection of pretty screens, but a narrative of problem-solving, process, and impact. This is akin to a "process portfolio" in operations, focused on design execution and problem resolution.

💵 Compensation & Benefits

Salary Range:

Given the location (Tel Aviv, Israel), experience level (4+ years), and the nature of a fast-growing AI startup in the tech sector, a competitive salary range can be estimated. For a Product Designer with 4-7 years of experience in Tel Aviv, salaries typically range from ₪25,000 to ₪40,000 per month, depending on specific skills, company stage, and the exact scope of responsibilities. This translates to an annual range of approximately ₪300,000 to ₪480,000.

Benefits:

• Competitive salary and equity options, reflecting the startup's growth potential.

• Comprehensive health insurance package, likely including medical, dental, and vision coverage.

• Opportunities for professional development, including workshops, conferences, and continuous learning.

• A dynamic and innovative work environment where you can shape the future of AI-driven brand management.

• Potential for rapid career advancement within a fast-growing organization.

Working Hours:

• Standard full-time working hours are expected, typically around 40 hours per week.

• While the role is on-site, Brandlight may offer some flexibility, but core working hours will likely align with team collaboration needs.

📝 Enhancement Note: Salary for this role in Tel Aviv, Israel, was estimated based on industry benchmarks for Product Designers with 4-7 years of experience in tech startups, considering the cost of living and tech talent market in Israel. The absence of explicit benefits in the job description leads to assumptions based on standard startup offerings in the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically Artificial Intelligence (AI), Marketing Technology, and Data Visibility Platforms. Brandlight operates at the cutting edge of AI's application in marketing and commerce.

Company Size: As a startup, Brandlight is likely in a growth phase, potentially ranging from 20-100 employees, indicating a dynamic and hands-on work environment.

Founded: While the founding date isn't explicitly stated, the description implies it's a relatively young, fast-growing company led by experienced entrepreneurs. This suggests a culture of innovation, rapid execution, and a strong vision.

Team Structure:

• The design team likely operates under a Design Lead, with close collaboration with Product Management and Engineering.

• Expect a flat hierarchy typical of startups, encouraging direct communication and influence across functions.

Methodology:

• Brandlight emphasizes a "product-first executor" approach, valuing rapid iteration and high-quality delivery.

• Data-driven decision-making is implicit, given the company's focus on "AI visibility" and "data-heavy products."

• Agile development methodologies are likely employed to facilitate quick cycles of design, development, and deployment.

Company Website: https://www.brandlight.ai/

📝 Enhancement Note: Brandlight's focus on "enterprise AI visibility" and "AI-driven search, commerce, and advertising" positions it as a sophisticated B2B tech company. The culture is likely fast-paced, innovative, and emphasizes strong execution, characteristic of well-funded startups aiming to define a new market category.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior Product Designer. The emphasis on owning "complex design initiatives end-to-end" and "shipping real product work" indicates a level of autonomy and responsibility beyond junior roles. The designer is expected to be a key executor within the product development lifecycle.

Reporting Structure: The designer will report to a Design Lead and work very closely with Product Managers and Engineering teams. This structure facilitates direct collaboration and rapid decision-making.

Operations Impact: As a Product Designer at Brandlight, you will directly influence the user experience of a platform that is critical for how businesses manage their presence in AI-driven channels. Your designs will impact how brands are discovered, trusted, and chosen, directly contributing to the company's Go-To-Market success and competitive positioning. This role is central to making complex AI data accessible and actionable for enterprise clients.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in designing for complex, data-intensive B2B SaaS products, AI applications, and enterprise-level user interfaces.

• Leadership Potential: As the company grows, there may be opportunities to take on more leadership responsibilities within the design team, mentor junior designers, or lead specific product areas.

• Category Creation: Be at the forefront of building and shaping a new category of AI visibility tools, offering exposure to strategic product development and market definition.

• Cross-functional Mastery: Develop strong collaborative skills by working closely with product, engineering, and potentially marketing and sales teams, gaining a holistic understanding of the business.

📝 Enhancement Note: The growth opportunities are framed around developing expertise in a niche but rapidly expanding field (AI visibility), gaining leadership experience in a startup environment, and contributing to market category creation, which are significant career advancements for a product designer.

🌐 Work Environment

Office Type: The role is designated as "TELECOMMUTE" but with a strong emphasis on being "On-site" in Tel Aviv, Israel. This suggests a hybrid model where remote work might be occasional or for specific circumstances, but regular in-office presence is expected for collaboration.

Office Location(s): Tel Aviv, Israel. This is a major tech hub, offering a vibrant ecosystem for innovation and talent.

Workspace Context:

• The workspace is expected to be collaborative, facilitating close interaction with product, engineering, and design team members.

• Access to modern design tools and technology will be standard, supporting rapid iteration and high-fidelity design production.

• Opportunities for spontaneous brainstorming and problem-solving sessions with colleagues are likely abundant, given the startup environment.

Work Schedule: While core hours will align with team needs in Tel Aviv (Asia/Jerusalem timezone), the role implies a focus on output and execution, typical of many tech startups. Flexibility may exist, but consistent availability for team synchronization is crucial.

📝 Enhancement Note: The "TELECOMMUTE" with an "On-site" expectation in Tel Aviv indicates a preference for in-person collaboration, common for startups that value team synergy and rapid iteration. This is a crucial detail for candidates assessing their preferred work arrangement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A session where you present key case studies from your portfolio, detailing your process, challenges, solutions, and impact. Expect deep dives into your design thinking and execution.

• Design Challenge/Exercise: You may be given a take-home design challenge or an in-interview exercise to assess your problem-solving skills, design execution, and ability to work with complex requirements.

• Team Interviews: Meetings with Product Managers, Engineers, and potentially other designers to evaluate collaboration style, communication skills, and cultural fit.

• Final Interview: Likely with a senior leader or founder to discuss overall vision, strategic alignment, and long-term potential.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the business impact and user value of your design solutions. Quantify results where possible (e.g., improved conversion rates, reduced errors, increased user engagement).

• Showcase Process: Detail your design process, including how you tackled challenges, iterated on ideas, and collaborated with stakeholders. Don't just show the final product; explain the journey to get there.

• Highlight Complexity: Emphasize projects involving complex systems, data density, and enterprise-level UX challenges, as this is core to Brandlight's product.

• Demonstrate Speed & Iteration: Include examples that show your ability to iterate quickly and deliver production-ready designs efficiently.

• Tailor to Brandlight: Research Brandlight's product and mission. Frame your portfolio examples to show how your skills and experience are directly relevant to their needs in AI visibility and brand management.

Challenge Preparation:

• Be prepared for design challenges that involve interpreting complex data, designing for enterprise users, or defining user flows for new features.

• Practice articulating your design decisions clearly and concisely, justifying your choices with user-centered principles and business objectives.

• If given a take-home challenge, manage your time effectively to deliver a polished and well-reasoned solution.

📝 Enhancement Note: The interview process emphasizes a practical assessment of design skills and collaborative abilities. A strong portfolio that demonstrates problem-solving for complex, data-driven products and the ability to execute rapidly is critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Proficiency in industry-standard tools such as Figma, Sketch, Adobe XD, or similar. Figma is increasingly dominant in collaborative environments for its real-time co-editing features.

• Prototyping Tools: Tools like InVision, Principle, or Figma's built-in prototyping capabilities for creating interactive user flows.

• Collaboration Tools: Slack, Microsoft Teams, or similar for team communication and project coordination.

Analytics & Reporting:

• While not directly a designer's tool, familiarity with analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to understand user behavior and inform design decisions is advantageous.

CRM & Automation:

• Generally less relevant for Product Designers, but awareness of how CRM and marketing automation platforms function can provide context for B2B product design.

📝 Enhancement Note: The role heavily implies the need for proficiency in modern design and prototyping tools like Figma, which are essential for collaborative, rapid iteration in a tech startup environment. Understanding how design impacts data-driven product usage is also a key consideration.

👥 Team Culture & Values

Operations Values:

• Execution & Delivery: A strong emphasis on shipping high-quality product designs quickly and consistently.

• Collaboration & Teamwork: A "team-first mindset" and low ego are crucial for effective collaboration with product and engineering.

• Ownership & Accountability: Taking full responsibility for design slices, from conception to production.

• Curiosity & Growth: A continuous desire to learn, improve, and adapt to new challenges and technologies.

• User-Centricity: Designing with a deep understanding of user needs, particularly for complex enterprise applications.

Collaboration Style:

• Highly collaborative, with designers working hand-in-hand with product managers and engineers.

• Open communication channels to ensure alignment and rapid feedback loops.

• A culture that encourages constructive critique and iterative refinement of designs.

• Cross-functional teamwork is essential to bridge the gap between user needs, business goals, and technical feasibility.

📝 Enhancement Note: Brandlight's values lean towards a results-oriented, collaborative, and learning-focused culture, typical of ambitious tech startups aiming to disrupt an industry. The emphasis on "product-first executor" and "low ego" points to a dynamic environment where contribution and teamwork are highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Complexity: Effectively designing intuitive user experiences for data-heavy, complex enterprise AI platforms requires deep problem-solving skills and a strong understanding of information architecture.

• Rapid Iteration: Balancing speed of execution with the need for high-quality, well-considered design solutions in a fast-paced startup environment.

• Cross-functional Alignment: Ensuring seamless collaboration and communication across product, engineering, and design to meet ambitious goals.

• Defining a New Category: Contributing to the definition and refinement of a nascent product category (AI visibility) presents the challenge of working with less established user patterns and best practices.

Learning & Development Opportunities:

• Deep Dive into AI & MarTech: Gain specialized knowledge in the rapidly evolving fields of AI, marketing technology, and enterprise SaaS.

• Category Leadership: Play a role in shaping a new market category, providing unique strategic and product development experience.

• Advanced Design Skills: Hone skills in designing for complex data visualization, enterprise workflows, and scalable UI systems.

• Startup Experience: Develop resilience, adaptability, and broad skill sets common in high-growth startup environments.

📝 Enhancement Note: The challenges align with the innovative nature of Brandlight's product and industry. The growth opportunities are significant, offering a chance to become an expert in a cutting-edge field and contribute to a company's foundational growth.

💡 Interview Preparation

Strategy Questions:

• Design Process & Problem Solving: "Describe a complex design challenge you faced and how you approached it. What was your process, what trade-offs did you make, and what was the outcome?" Focus on your problem-solving methodology, iterative process, and ability to handle data density.

• Collaboration & Communication: "How do you typically collaborate with product managers and engineers? Describe a time you had a disagreement with a stakeholder and how you resolved it." Prepare examples that highlight your low-ego, team-first approach.

• Execution & Speed: "How do you balance speed of execution with design quality? Can you share an example of a time you had to deliver design work rapidly?" Be ready to discuss your workflow and prioritization strategies.

Company & Culture Questions:

• "What interests you about Brandlight and our mission to provide AI visibility?" Research Brandlight's product, market, and competitive landscape. Connect your skills and aspirations to their goals.

• "Describe your ideal team environment and how you contribute to it." Highlight your collaborative, growth-oriented, and ownership-driven traits.

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, starting with the problem, your approach, key design decisions, iterations, and the final outcome/impact.

• Narrative: Tell a compelling story for each case study. Explain why you made certain decisions and the reasoning behind them.

• Visuals: Use high-quality visuals of your designs, wireframes, and prototypes. Annotate them to explain key elements and interactions.

• Data & Metrics: If possible, include data or metrics that demonstrate the success or impact of your designs. For this role, showing how you handle data-heavy interfaces is key.

• Conciseness: Be mindful of time. Focus on your most relevant and impactful work, especially projects with complexity and end-to-end ownership.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also the ability to execute rapidly, collaborate effectively, and thrive in a startup environment tackling complex, data-driven problems in the AI space.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided Ashby link.

• Portfolio Customization: Ensure your portfolio prominently features case studies demonstrating your ability to handle complex, data-heavy products and your rapid iteration process. Tailor your case study selection to align with Brandlight's focus on AI visibility and enterprise solutions.

• Resume Optimization: Highlight your 4+ years of experience, specific achievements in shipping product work, and skills in UI/UX, complex systems, and collaboration. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your design process, problem-solving approach, and collaborative experiences. Prepare to present your portfolio with a focus on impact and execution.

• Company Research: Thoroughly research Brandlight, its mission, its product, and the AI visibility market. Understand their challenges and how your design expertise can contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions based on the provided information and common practices in the tech startup sector. Specific details regarding compensation, benefits, and interview stages should be confirmed directly with Brandlight during the application process.