Product Designer | Agoda

📍 Job Overview

Job Title: Product Designer - Localization

Company: Agoda (via Ziphire.hr)

Location: Manchester, England, United Kingdom

Job Type: FULL_TIME

Category: Product Design / Localization Operations

Date Posted: 2026-02-28

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site (with relocation support to Bangkok)

🚀 Role Summary

• This role is focused on enhancing the global user experience of Agoda's platform through strategic localization and culturally relevant design.

• It involves deep collaboration with product management, engineering, and UX research teams to create seamless, inclusive, and accessible user journeys across diverse international markets.

• The position requires a strong understanding of user-centered design principles applied to localization challenges, with an emphasis on user research, wireframing, prototyping, and design testing.

• The Product Designer will be instrumental in developing and maintaining design guidelines that ensure cultural resonance and adherence to accessibility standards for a global audience.

📝 Enhancement Note: While the job title is "Product Designer," the core responsibilities and emphasis on localization, international markets, and cultural nuances position this role within a specialized area of User Experience (UX) and Product Design Operations, requiring a blend of creative design skills and strategic operational thinking to ensure global GTM success. The on-site requirement in Bangkok, despite the initial listing location, is a critical detail for operations candidates.

📈 Primary Responsibilities

• Collaborate with Product Managers, Engineers, and UX Researchers to define and execute localized product strategies.

• Conduct comprehensive user research to understand the specific needs, behaviors, and cultural contexts of users in various international markets.

• Develop user flows, wireframes, mockups, and interactive prototypes to effectively communicate design concepts for localized features and experiences.

• Execute rigorous design testing and validation with target user groups to ensure designs meet user expectations and business objectives for each market.

• Create and maintain detailed design documentation, style guides, and component libraries that support localization efforts, ensuring consistency and scalability.

• Champion inclusivity and accessibility best practices within the design process, adapting global standards to regional cultural sensitivities.

• Analyze user feedback and performance data to iterate on and optimize existing localized features and user journeys.

• Contribute to the development of design systems and frameworks that facilitate efficient and effective product localization across the Agoda platform.

• Work closely with localization teams to ensure linguistic accuracy and cultural appropriateness in all user-facing content and design elements.

• Advocate for the user by translating complex user needs into intuitive and engaging product experiences that drive adoption and satisfaction in new markets.

📝 Enhancement Note: The responsibilities highlight a blend of core product design functions with a specialized focus on operationalizing localization. This suggests a need for candidates who can not only design but also manage the process of adapting designs for global markets, ensuring systemic consistency and efficiency.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction (HCI), Graphic Design, or a closely related field.

Experience:

• 2-5 years of professional experience in Product Design, UX Design, or a similar role with a strong focus on international markets and localization.

Required Skills:

• Product Design: Expertise in the end-to-end product design lifecycle, from conceptualization to implementation.

• Localization Design: Demonstrated experience in adapting designs for different languages, cultures, and regional user behaviors.

• User Research: Proficiency in various user research methodologies (e.g., interviews, surveys, usability testing) to gather insights for localization.

• Wireframing & Prototyping: Advanced skills in creating low-fidelity wireframes and high-fidelity interactive prototypes using industry-standard tools.

• Design Tools: Mastery of design and prototyping software such as Figma, Sketch, or Adobe Creative Suite.

• User-Centered Design: Deep understanding and application of user-centered design principles and best practices.

• Cross-functional Collaboration: Proven ability to work effectively with product managers, engineers, researchers, and localization specialists.

• Communication: Excellent verbal and written communication skills, with the ability to articulate design decisions and rationale clearly.

Preferred Skills:

• Experience within the travel technology or e-commerce industry.

• Familiarity with design systems and their application in large-scale products.

• Knowledge of accessibility standards (WCAG) and their implementation in localized designs.

• Experience with A/B testing and data analysis to inform design iterations.

• Understanding of internationalization (i18n) and localization (l10n) processes and technologies.

📝 Enhancement Note: The emphasis on "Localization Design" and "Understanding of cultural nuances in design" within the requirements points to a specialized operational function. Candidates should be prepared to demonstrate how they've managed the complexity of design adaptation for multiple markets, not just general product design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 3-5 distinct projects that demonstrate your product design expertise, with a strong emphasis on localization or international market adaptation.

• Each case study should clearly articulate the problem statement, your role and responsibilities, the design process employed (including research and ideation), key design solutions (wireframes, mockups, prototypes), and the impact of your work (quantifiable metrics where possible).

• Evidence of understanding and incorporating cultural nuances and user behaviors specific to different regions.

• Demonstrations of how you've ensured design consistency and scalability across multiple markets.

Process Documentation:

• Showcase your ability to document design processes, research findings, and design decisions in a clear and organized manner.

• Include examples of how you've contributed to or utilized design guidelines, style guides, or design systems to support localization efforts.

• Highlight any experience in optimizing design workflows for efficiency in localization projects.

📝 Enhancement Note: For operations-focused roles like this, the portfolio is critical for demonstrating practical application of design principles to solve real-world operational challenges. Candidates should focus on case studies that highlight process, efficiency, and measurable impact in a global context.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: £35,000 - £55,000 per annum (for Manchester-based role)

• Note: This estimate is based on mid-level Product Designer roles in Manchester, UK, considering industry standards and the job's requirements. Actual compensation for a role with relocation to Bangkok may differ significantly and will be determined by Agoda's compensation structure for that region and the candidate's specific experience.

Benefits:

• Relocation Support: Comprehensive assistance for relocation to Bangkok, Thailand.

• Health Insurance: Medical, dental, and vision coverage.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, and conferences.

• Employee Discounts: Travel discounts and perks through Agoda's platform.

• Retirement Plan: Contributions to a pension or retirement savings plan.

• Work-Life Balance Initiatives: Programs and policies supporting employee well-being.

Working Hours:

• Standard full-time working hours, typically 40 hours per week.

• Flexibility may be offered based on team needs and project timelines, with potential for hybrid work arrangements in the future, though the primary requirement is on-site in Bangkok.

📝 Enhancement Note: The salary range provided is for the Manchester location as per the initial listing. However, the actual compensation package will be dictated by Agoda's policies for their Bangkok office, which typically includes a competitive local salary, comprehensive benefits, and relocation assistance. Candidates should inquire about the specifics of the Bangkok compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Online Travel Agency - OTA)

Company Size: Large (Agoda is part of Booking Holdings, a global enterprise with thousands of employees; Agoda itself has a significant workforce). This scale implies established processes, robust infrastructure, and opportunities for impact.

Founded: 2005 (Agoda)

Company Slogan: "Book your trip, your way." (Implies a focus on user choice, personalization, and flexibility).

Team Structure:

• The Product Designer will be part of a global product and design team, likely reporting into a Design Lead or Head of Product Design.

• This role requires close collaboration with Product Managers, Engineers, UX Researchers, and dedicated Localization Specialists.

Methodology:

• Agoda operates with an agile and data-driven methodology, emphasizing continuous improvement and experimentation.

• User-centricity is paramount, with significant investment in UX research and A/B testing to validate product decisions.

• A global mindset is embedded in their operations, requiring designers to think about scalability, cultural adaptability, and diverse user needs from the outset.

Company Website: https://www.agoda.com/

📝 Enhancement Note: Agoda's operational focus is on delivering a seamless and personalized travel booking experience globally. The culture likely emphasizes innovation, data-driven decision-making, and a strong understanding of diverse user needs. The scale of the company means that operational efficiency and robust processes are key to success.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Product Designer with a specialization in Localization. This role offers the opportunity to deepen expertise in a niche but critical area of product operations and GTM strategy.

Reporting Structure: Likely reports to a Design Manager or Senior Product Designer, with dotted-line reporting or close collaboration with Product Management and Localization leads.

Operations Impact: The role directly influences Agoda's global market penetration and user engagement by ensuring the product is culturally relevant and accessible. This has a direct impact on conversion rates, customer satisfaction, and overall revenue growth in international markets.

Growth Opportunities:

• Specialization: Deepen expertise in localization design, becoming a go-to expert for global product initiatives.

• Leadership: Potential to move into Senior Product Designer roles, leading design efforts for specific product areas or markets, or mentoring junior designers.

• Cross-functional Mobility: Opportunity to transition into roles within Product Management, UX Research, or even Localization Strategy, leveraging a broad understanding of the product lifecycle.

• Global Exposure: Work on products used by millions worldwide, gaining invaluable experience in international product strategy and execution.

• Skill Development: Continuous learning in emerging design trends, localization technologies, and user behavior analysis for diverse markets.

📝 Enhancement Note: This role provides a clear path for growth within specialized design operations, particularly for those interested in global markets. The opportunity to impact revenue through effective localization is a significant draw for operations-minded designers.

🌐 Work Environment

Office Type: Hybrid/On-site, with relocation to Bangkok. Agoda's offices are modern, designed to foster collaboration, and equipped with the necessary tools for design and development.

Office Location(s): Primary work location will be Agoda's headquarters in Bangkok, Thailand. The initial listing in Manchester, UK, appears to be a recruitment hub or a preliminary stage.

Workspace Context:

• Collaborative open-plan office spaces designed to encourage interaction and knowledge sharing.

• Access to state-of-the-art design tools and technology.

• Opportunities for informal "lunch and learns" and team-building activities.

Work Schedule:

• Standard office hours (e.g., 9 am to 6 pm, local time in Bangkok), with potential for some flexibility.

• The role requires presence in the office to facilitate close collaboration with local and global teams, especially for research and iterative design processes.

📝 Enhancement Note: The shift from Manchester to Bangkok is a crucial detail. Candidates must be prepared for relocation and understand that the primary work environment will be on-site in Agoda's Bangkok headquarters, which is typical for roles requiring close team integration and access to local market insights.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Resume and portfolio review by Ziphire.hr and/or Agoda's talent acquisition team.

• Hiring Manager Interview: Discussion focused on your experience, design philosophy, and understanding of localization challenges.

• Design Challenge/Portfolio Review: A practical exercise or in-depth presentation of your portfolio, assessing your design skills, process, and ability to tackle localization-specific problems. This is where you'll demonstrate your operational approach to design.

• Team/Cross-functional Interview: Meeting with potential colleagues (Product Managers, Engineers, UX Researchers) to assess cultural fit and collaboration style.

• Final Interview: Potentially with a senior leader to discuss overall fit and strategic alignment.

Portfolio Review Tips:

• Structure: Organize your portfolio into clear case studies. For each, clearly outline the problem, your role, the process, your solutions, and the outcomes.

• Localization Focus: Highlight projects where you specifically addressed cultural nuances, language differences, or regional user needs. Quantify impact if possible (e.g., increased engagement in X market by Y%).

• Process Demonstration: Show your iterative process – sketches, wireframes, user flows, prototypes, and final designs. Explain why you made certain decisions, especially concerning localization.

• Tool Proficiency: Mention and, if possible, showcase work done with Figma, Sketch, or Adobe Creative Suite.

• Storytelling: Be ready to walk through your projects and tell a compelling story about your contributions and the impact of your design solutions.

Challenge Preparation:

• Be prepared for a design challenge that might involve adapting an existing feature for a new market or designing a solution for a common localized user problem.

• Focus on your problem-solving approach, user empathy, and ability to work within constraints.

• Practice articulating your thought process clearly and concisely, as if presenting to a cross-functional team.

📝 Enhancement Note: The interview process for a design operations role like this will heavily weigh the portfolio and practical application of design skills to solve business challenges. Candidates should prepare to demonstrate their ability to manage the operational complexity of global design.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Likely the primary tool for collaborative design, wireframing, and prototyping. Proficiency is highly expected.

• Sketch: Potentially used for specific design tasks or legacy projects.

• Adobe Creative Suite (Photoshop, Illustrator): For asset creation, image editing, and complex visual design tasks.

Collaboration & Project Management:

• Jira/Confluence: For tracking tasks, user stories, and project documentation.

• Slack/Microsoft Teams: For day-to-day team communication.

• Asana/Trello: Potentially used for project or task management.

User Research & Testing Platforms:

• UserTesting.com, Maze, Lookback: For remote usability testing and feedback collection.

• Surveys (e.g., SurveyMonkey, Typeform): For gathering quantitative and qualitative data from users.

Internationalization/Localization Tools (Familiarity is a plus):

• Content Management Systems (CMS): Experience with systems that handle localized content.

• Translation Management Systems (TMS): Understanding how these integrate with design and content workflows.

📝 Enhancement Note: Proficiency in Figma is almost a given for modern product design roles. For this specific role, familiarity with tools that support collaborative workflows and user research at scale is crucial, as it underpins the operational efficiency of the design team.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of a global user base.

• Data-Driven: Decisions are informed by research, analytics, and A/B testing results.

• Collaboration: Strong emphasis on teamwork across disciplines (design, product, engineering, localization).

• Innovation: Encouraging new ideas and approaches to solve complex problems.

• Efficiency: Streamlining processes to deliver high-quality products effectively and at scale.

• Inclusivity & Diversity: Valuing different perspectives and ensuring products are accessible and welcoming to all.

Collaboration Style:

• Agile and iterative, with frequent feedback loops.

• Cross-functional teams ("squads") work closely together on specific product goals.

• Open communication channels are encouraged, with a focus on shared understanding and problem-solving.

• Designers are expected to be proactive in seeking input and aligning with stakeholders.

📝 Enhancement Note: Agoda's culture likely mirrors that of many large tech companies, with a strong emphasis on data, user needs, and collaborative problem-solving across diverse teams and geographies. The "localization" aspect adds a layer of cultural intelligence and global perspective to these core values.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Cultural Nuances: Designing for a wide array of cultural expectations, norms, and sensitivities requires continuous learning and empathy.

• Balancing Global Consistency with Local Relevance: Finding the right balance between a unified brand experience and tailored local adaptations can be complex.

• Rapid Iteration in a Fast-Paced Environment: Agoda operates in a dynamic market, requiring designers to adapt quickly and iterate on designs efficiently.

• Working Across Time Zones and Geographies: Effective communication and collaboration with globally distributed teams present ongoing challenges.

• Technical Constraints of Localization: Understanding and working within the technical limitations of internationalization and localization systems.

Learning & Development Opportunities:

• Specialized Localization Training: Access to workshops and resources focused on UX for international markets.

• Industry Conferences: Opportunities to attend UX and localization conferences to stay abreast of trends.

• Mentorship: Guidance from senior designers and product leaders within Agoda.

• Exposure to Large-Scale Products: Working on a platform used by millions offers unparalleled learning in scalability and impact.

• Cross-Disciplinary Learning: Gaining insights into product management, engineering, and marketing strategies for global markets.

📝 Enhancement Note: The challenges inherent in this role are significant but also present substantial opportunities for professional growth. Candidates who thrive on complexity and are passionate about global user experiences will find this role rewarding.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a specific cultural context. What were the challenges, and how did you address them?" (Focus on your process and understanding of cultural research).

• "How do you balance maintaining a consistent brand identity with the need for localized design elements?" (Demonstrate your strategic thinking on global vs. local).

• "Walk us through a product design project where localization was a key factor. What was your role, what decisions did you make, and what was the impact?" (This is where your portfolio comes to life).

Company & Culture Questions:

• "What interests you about Agoda and our mission to redefine travel for global users?" (Show you've researched the company and understand its market position).

• "How do you approach user research for diverse, international user groups?" (Demonstrate your understanding of varied research methods).

Portfolio Presentation Strategy:

• Select Relevant Projects: Choose 2-3 projects that best showcase your localization design experience and problem-solving skills.

• Tell a Story: For each project, narrate the user problem, your process, your design solutions (visuals are key), and the measurable impact.

• Highlight Your Role: Clearly define your contributions, especially if working in a team.

• Explain Your Decisions: Justify your design choices, particularly those driven by cultural insights or localization requirements.

• Be Prepared for Questions: Anticipate questions about your process, tools, and the outcomes of your work.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design capability, but also strategic thinking about how design impacts global business operations and user acquisition. Emphasize problem-solving, user empathy, and cross-functional collaboration.

📌 Application Steps

To apply for this Product Designer - Localization position:

• Submit your application through the provided Ziphire.hr link and/or Agoda's careers portal.

• Customize Your Resume: Tailor your resume to highlight keywords related to Product Design, Localization, UX Research, Figma, international markets, and cross-functional collaboration. Quantify achievements wherever possible.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, mobile-friendly, and clearly showcases your most relevant localization design case studies. Be ready to present it confidently.

• Research Agoda: Familiarize yourself with Agoda's platform, its target markets, and its mission. Understand their approach to user experience and global reach.

• Practice Your Narrative: Prepare to articulate your experience and passion for designing inclusive, culturally relevant products, especially for the interview stages.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions tailored for operations roles. The primary work location is Bangkok, Thailand, with relocation support, despite the initial listing in Manchester. Candidates should verify all details, including compensation, benefits, and relocation specifics, directly with Agoda or Ziphire.hr before making application decisions.