Procudt Designer - UX/UI (Design Systems)

📍 Job Overview

Job Title: Product Designer - UX/UI (Design Systems)

Company: Wix

Location: Tel Aviv, Israel

Job Type: Full-time

Category: UX/UI Design, Design Systems

Date Posted: October 28, 2025

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the end-to-end design process for Wix's design system, encompassing research, UI/UX design, and developer handoff for all states and scenarios.

• Drive product research initiatives using a blend of quantitative data, usability sessions, customer support insights, and competitive analysis to inform design decisions.

• Act as a subject matter expert and mentor, educating designers across Wix on best practices for leveraging the Design System effectively.

• Establish and maintain robust processes for component contribution, maintenance, and adoption within the design system framework.

• Foster design consistency across a multi-product environment while ensuring flexibility and scalability of the design system.

• Deliver high-quality, pixel-perfect visual design consistently in a dynamic, fast-paced environment.

• Collaborate closely with cross-functional teams, including Product Managers, Engineers, Brand Designers, and UX Writers, to ensure cohesive and integrated user experiences.

📝 Enhancement Note: This role is highly specialized within the Design Systems function, requiring a deep understanding of component-based design, scalability, and cross-functional collaboration. Given the focus on "design foundations" and "large-scale production design systems," the candidate will be expected to influence and govern design across multiple Wix products, not just contribute to isolated features.

📈 Primary Responsibilities

• Orchestrate the complete design lifecycle, from initial user research and concept ideation through to detailed UI design for all possible scenarios and states, culminating in seamless developer handoff.

• Execute comprehensive product research by analyzing user data, conducting usability testing sessions, reviewing support tickets, and performing competitive landscape analysis to identify opportunities for design improvement.

• Develop and deliver educational content and training sessions to onboard and mentor designers across various Wix teams on the effective utilization and contribution guidelines of the Design System.

• Define, document, and implement clear, scalable processes for the contribution, review, maintenance, and adoption of design system components, ensuring efficiency and quality control.

• Champion design consistency and adherence to the design system across a diverse portfolio of Wix products, balancing brand integrity with the need for product-specific flexibility and future scalability.

• Produce exceptionally high-quality visual designs with meticulous attention to detail, ensuring pixel-perfection and a polished aesthetic within aggressive timelines.

• Foster strong, collaborative relationships with Product Managers, Engineering teams, Brand Designers, UX Writers, and other key stakeholders to ensure alignment and co-creation of cohesive, user-centered experiences.

• Proactively identify and propose enhancements to existing design system components and patterns to improve user experience, design efficiency, and development velocity.

📝 Enhancement Note: The responsibilities clearly indicate a senior-level role requiring ownership and strategic influence. The emphasis on "educate and mentor," "define and maintain clear contribution and maintenance processes," and "drive consistency across multiple products" suggests a leadership component within the design system domain, extending beyond individual contribution.

🎓 Skills & Qualifications

Education: While a formal degree is not explicitly stated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, or a related field is often preferred for senior design roles and can be inferred as beneficial.

Experience: A minimum of 5 years of hands-on experience in UX/UI product design is mandatory, with a significant portion of this experience dedicated to working with and contributing to established design systems in large-scale, multi-product environments.

Required Skills:

• Design Systems Expertise: Proven experience in building, managing, and scaling design systems, including component libraries, design tokens, and theming strategies.

• Figma Proficiency: Advanced expertise in Figma, specifically leveraging its capabilities for variables, complex components, auto-layout, variants, and design token implementation.

• UX/UI Design Fundamentals: Strong command of user-centered design principles, information architecture, interaction design, and visual design best practices.

• Research & Analysis: Demonstrated ability to conduct user research (qualitative and quantitative), usability testing, user interviews, and competitive analysis to inform design decisions.

• Front-End Fundamentals: Solid understanding of HTML, CSS, and basic JavaScript to effectively collaborate with engineering teams and understand implementation constraints.

• Accessibility Standards: Deep knowledge of Web Content Accessibility Guidelines (WCAG) and experience designing accessible interfaces.

• Collaboration & Communication: Excellent verbal and written communication skills, with a proven ability to collaborate effectively with cross-functional teams and present design concepts persuasively.

• Problem-Solving: Ability to analyze complex problems, identify user needs, and develop innovative, user-friendly design solutions.

Preferred Skills:

• Experience with design system governance and contribution workflows.

• Familiarity with other design and prototyping tools beyond Figma.

• Experience mentoring junior designers or leading design initiatives.

• Understanding of agile development methodologies.

• Knowledge of brand design principles and their integration into design systems.

📝 Enhancement Note: The requirement for "deep proficiency in Figma" is a critical technical skill. The mention of "large-scale production design systems and multi-product environments" and "front-end fundamentals" suggests the need for a designer who can bridge the gap between conceptual design and practical implementation, ensuring the design system is both usable and technically feasible across Wix's diverse product suite.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design System Case Studies: Showcase at least 2-3 comprehensive case studies detailing your experience with design systems. These should highlight your role in their creation, evolution, or significant contribution.

• Component Design & Documentation: Include examples of designed components, demonstrating their states, variations, and how they integrate into larger interfaces. Show evidence of clear documentation for these components.

• Figma Mastery: Provide clear examples within your portfolio or a separate link demonstrating your advanced Figma skills, particularly with variables, tokens, complex components, and variants.

• Process & Workflow: Illustrate your design process, including research methodologies, user flows, wireframes, interactive prototypes, and final UI designs. Detail how you approached problem-solving and decision-making.

• Cross-Functional Collaboration: Highlight projects where you collaborated closely with product managers and engineers, demonstrating your ability to articulate design decisions and integrate feedback.

Process Documentation:

• Demonstrate experience in creating and maintaining design system documentation, including guidelines for component usage, contribution processes, and best practices.

• Show evidence of how you have documented design decisions, rationale, and user research findings to support the evolution of a design system.

• Provide examples of how you've documented the contribution and maintenance processes for design system components.

📝 Enhancement Note: For a role focused on Design Systems, a portfolio is paramount. It needs to go beyond showcasing pretty UI and delve into the strategic thinking behind component design, scalability, and maintainability. The Wix team will be looking for evidence of a structured approach to design system management, not just individual UI design skills.

💵 Compensation & Benefits

Salary Range: For an experienced Product Designer with 5-10 years of experience in Tel Aviv, Israel, focusing on Design Systems, the estimated annual salary range is NIS 250,000 - NIS 450,000. This range accounts for the specialized nature of design systems expertise, the seniority of the role, and the cost of living in Tel Aviv.

Benefits:

• Competitive salary and potential for performance-based bonuses.

• Comprehensive health insurance coverage (medical, dental, vision).

• Generous paid time off (vacation, holidays, sick leave).

• Opportunities for professional development, including conferences, workshops, and training.

• Stock options or equity in a rapidly growing tech company.

• Parental leave policies.

• Employee assistance programs.

• Potential for flexible working arrangements (though this role is listed as on-site).

• Access to Wix's extensive internal resources and learning platforms.

Working Hours: The standard working hours for this full-time, on-site role in Israel are typically 40 hours per week, Monday to Friday. While the core hours are fixed, Wix often fosters a culture that balances productivity with employee well-being, potentially allowing for some flexibility in scheduling around core team meetings and sprint cycles.

📝 Enhancement Note: Salary ranges for specialized roles like Design Systems in tech hubs like Tel Aviv can vary significantly based on the candidate's specific experience, portfolio strength, and negotiation skills. The provided range is an estimate based on industry benchmarks for senior UX/UI designers in Israel. Benefits are standard for a large tech company like Wix.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Software, Web Development Platform. Wix operates in the highly competitive SaaS (Software as a Service) market, providing a comprehensive platform for individuals and businesses to create and manage their online presence.

Company Size: Wix is a large, publicly traded technology company with thousands of employees globally. This indicates a structured environment with established processes, significant resources, and opportunities for career growth within a large organization.

Founded: Wix was founded in 2006. Its long history in the tech industry signifies stability, experience, and a proven track record of innovation and growth in the competitive web development space.

Team Structure:

• The role is within the Wix UX/UI Guild, which is a significant function responsible for the design of all Wix products. This implies a dedicated and substantial design organization.

• The Design Systems team likely operates as a specialized sub-group within the broader UX/UI Guild, focusing on foundational elements that serve multiple product teams.

• Designers will report into design leadership within the Guild, with close day-to-day collaboration with Product Managers and Engineers on specific product initiatives or design system components.

Methodology:

• User-Obsessed Approach: Wix emphasizes a strong user-centric culture, using both quantitative data and qualitative user feedback to drive product decisions and improvements.

• Data-Informed Design: Designers are expected to leverage analytics, A/B testing results, and user feedback to validate design choices and iterate on solutions.

• Agile Development: Product development at Wix likely follows agile methodologies, requiring designers to work in sprints, collaborate closely with development teams, and adapt to evolving requirements.

• Iterative Design: The culture supports continuous improvement, with a focus on testing, learning, and refining designs post-launch.

Company Website: https://www.wix.com/

📝 Enhancement Note: Wix's "user-obsessed" culture is a key differentiator. For a designer, this means a strong emphasis on research and data. The scale of Wix also means that any design system work will have a significant impact and require robust processes for adoption and governance across many teams.

📈 Career & Growth Analysis

Operations Career Level: This position is for an Experienced Product Designer, likely falling into a Senior or Lead Designer category within the UX/UI domain. The responsibilities indicate a significant level of autonomy, ownership, and influence over design strategy and execution, particularly concerning the design system.

Reporting Structure: The designer will likely report to a Design Lead or Manager within the Wix UX/UI Guild. They will work collaboratively with Product Managers and Engineering Leads on specific projects and contribute to the overall direction of the Design System under the guidance of design leadership.

Operations Impact: The impact of this role is substantial. By shaping and maintaining the Wix Design System, the designer directly influences the user experience, brand consistency, development efficiency, and overall product quality across all Wix platforms. A well-maintained design system reduces redundancy, speeds up development cycles, and ensures a cohesive and professional user experience for millions of users.

Growth Opportunities:

• Design System Leadership: Potential to grow into a Design Systems Lead or Manager role, taking on greater strategic responsibility and team leadership.

• Specialization: Deepen expertise in specific areas of design systems, such as accessibility, theming, or component architecture.

• Cross-Product Influence: Gain experience working across a wider array of Wix products, broadening understanding of different user needs and product complexities.

• Mentorship & Training: Develop leadership skills by mentoring junior designers and contributing to the design community within Wix.

• Technical Acumen: Enhance understanding of front-end development and its implications for design systems, potentially leading to more hybrid roles or deeper collaboration with engineering.

📝 Enhancement Note: The "Design Systems" specialization positions this role for significant growth within organizations that prioritize design consistency and efficiency. The opportunity to influence a platform used by millions is a major draw for ambitious designers.

🌐 Work Environment

Office Type: Wix operates with a modern, collaborative office environment. Expect a dynamic workspace designed to foster innovation and teamwork.

Office Location(s): The role is based in Tel Aviv, Israel, a vibrant tech hub. Wix has multiple offices within Tel Aviv, and the specific location will depend on the team's placement.

Workspace Context:

• Collaborative Spaces: The office will likely feature open-plan areas, meeting rooms, breakout zones, and potentially quiet areas, catering to different work styles and fostering interaction.

• Tools & Technology: Designers will have access to high-performance hardware and the latest software, including Figma, and other relevant design and collaboration tools.

• Team Interaction: Expect frequent interaction with design colleagues, product managers, and engineers, encouraging a fluid exchange of ideas and feedback. The on-site nature facilitates spontaneous collaboration and team building.

Work Schedule: The on-site requirement means adherence to typical office hours, facilitating direct team collaboration and engagement with the company culture. While core hours are expected, Wix may offer some flexibility within the workday, provided team needs and project deadlines are met.

📝 Enhancement Note: The on-site requirement in Tel Aviv suggests a preference for in-person collaboration, which is often beneficial for design system work due to the constant need for discussion, feedback, and alignment across teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely conduct a brief call to assess basic qualifications, cultural fit, and interest.

• Portfolio Review & Technical Interview: Candidates will present their portfolio, focusing on design system experience, Figma skills, and problem-solving approach. This stage will involve deep dives into specific projects, design rationale, and how challenges were overcome. Expect questions about component design, scalability, and contribution workflows.

• Hiring Manager/Team Interview: Further discussion with the hiring manager and potential team members to assess collaboration style, understanding of the Wix product suite, and strategic thinking.

• Take-Home Challenge (Potentially): A design exercise or challenge related to design systems might be assigned to evaluate practical skills and approach under timed conditions.

• Final Interview: Discussions with senior design leadership to evaluate overall fit, potential impact, and alignment with Wix's design vision.

Portfolio Review Tips:

• Highlight Design Systems: Prioritize case studies that explicitly showcase your work on design systems. Detail your specific contributions, the challenges faced, and the impact of your work.

• Demonstrate Figma Mastery: Be prepared to walk through your Figma files, demonstrating your proficiency with variables, tokens, complex components, auto-layout, and variants.

• Showcase Process: Clearly articulate your design process, from research to iteration. Explain the rationale behind your decisions and how you incorporated user feedback and data.

• Quantify Impact: Wherever possible, quantify the impact of your design system contributions (e.g., increased design efficiency, reduced development time, improved consistency metrics).

• Tailor to Wix: Research Wix's products and user base. Frame your experience and case studies in a way that demonstrates how your skills can benefit Wix's specific needs.

Challenge Preparation:

• Design System Principles: Refresh your understanding of core design system principles, component patterns, and best practices for scalability and accessibility.

• Figma Application: Practice creating complex components, defining tokens, and implementing variables within Figma under time constraints.

• Problem-Solving Scenarios: Anticipate design challenges related to maintaining consistency across diverse products, handling component variations, or onboarding new teams to a design system.

• Communication: Prepare to articulate your thought process clearly and concisely, explaining your design decisions and technical considerations.

📝 Enhancement Note: The interview process for a specialized role like this will heavily scrutinize the candidate's portfolio and their ability to articulate their experience in design systems. Expect technical questions about Figma and design system architecture.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool. Deep proficiency is non-negotiable, including advanced features like variables, design tokens, components, variants, auto-layout, and collaborative features.

• Prototyping Tools: While Figma offers strong prototyping capabilities, familiarity with other tools like InVision or Principle might be beneficial for specific use cases.

Analytics & Reporting:

• Web Analytics Platforms: Experience with tools like Google Analytics, Mixpanel, or Amplitude to understand user behavior and gather data for research.

• Data Visualization Tools: Familiarity with tools that can process and visualize user data and research findings.

CRM & Automation:

• While not directly a CRM role, understanding how design systems integrate with product development workflows and potentially customer feedback loops (e.g., through support ticket analysis) is important.

• Familiarity with project management and collaboration tools such as Jira, Asana, or Trello for workflow tracking and team coordination.

📝 Enhancement Note: Figma proficiency is the most critical technical requirement. The role also necessitates an understanding of how design systems translate into measurable business outcomes, hence the need for familiarity with analytics tools.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the user's needs, driving all design decisions from a user-first perspective.

• Collaboration: Valuing teamwork, open communication, and mutual respect across all disciplines (design, product, engineering).

• Excellence & Craftsmanship: A drive for high-quality work, attention to detail, and a commitment to pixel-perfect execution.

• Innovation & Learning: Embracing new ideas, technologies, and methodologies, with a continuous drive for improvement and skill development.

• Ownership & Accountability: Taking responsibility for one's work, driving projects to completion, and delivering on commitments.

Collaboration Style:

• Cross-Functional Integration: A highly integrated approach where designers work shoulder-to-shoulder with product managers and engineers throughout the entire product development lifecycle.

• Feedback-Driven: An open culture of constructive feedback, where design reviews are seen as opportunities for collective improvement and refinement.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings, and insights across the design team and broader organization.

📝 Enhancement Note: Wix's emphasis on being "user-obsessed" and their "UX/UI Guild" structure suggest a culture that highly values design and its contribution to the business. The role in Design Systems requires a collaborative spirit to ensure adoption and consistency across diverse product teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Consistency at Scale: Ensuring design consistency across a vast and evolving product suite, managing numerous components and their variations.

• Adoption and Governance: Driving the adoption of the design system across various teams and enforcing governance rules without stifling creativity or speed.

• Balancing Flexibility and Standardization: Creating a system that is robust enough for standardization but flexible enough to accommodate unique product needs.

• Keeping Pace with Technology: Continuously updating the design system to reflect new design trends, front-end capabilities, and accessibility standards.

• Cross-Team Alignment: Facilitating effective communication and collaboration with diverse teams that may have different priorities or levels of design system understanding.

Learning & Development Opportunities:

• Design System Specialization: Deepen expertise in advanced design system architecture, component libraries, and governance models.

• Cross-Product Exposure: Gain comprehensive knowledge of Wix's entire product ecosystem and user base.

• Leadership & Mentorship: Opportunities to lead design system initiatives and mentor junior designers.

• Industry Best Practices: Stay at the forefront of UX/UI design trends, accessibility standards, and design tool advancements through conferences and continuous learning.

📝 Enhancement Note: The challenges are inherent to working on a large-scale design system. Successfully navigating these requires strong technical skills, excellent communication, and a strategic mindset. The growth opportunities are significant for those who excel in this specialized area.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to convince a team to adopt a new design system component. What was your approach, and what was the outcome?" (Focus on communication, persuasion, and demonstrating value.)

• "How do you approach designing for accessibility within a design system? Walk me through your process for ensuring WCAG compliance." (Highlight your understanding of accessibility standards and practical application.)

Company & Culture Questions:

• "What interests you specifically about Wix and our approach to UX/UI design?" (Research Wix's blog posts on UX, their products, and their user-centric philosophy.)

• "How do you see your role in fostering collaboration between design, product, and engineering teams?" (Emphasize your teamwork skills and understanding of cross-functional dynamics.)

Portfolio Presentation Strategy:

• Storytelling: Structure your portfolio presentations as compelling narratives. For each case study, clearly define the problem, your process, your solution, and the measurable impact.

• Focus on Design Systems: Dedicate significant time to showcasing your design system work. Explain the architecture, component strategy, contribution model, and any challenges you overcame.

• Demonstrate Figma Skills: Be ready to share your screen and walk through your Figma files, highlighting your use of variables, tokens, complex components, and other advanced features.

• Quantify Results: Whenever possible, present metrics that demonstrate the success of your design system contributions (e.g., reduction in design/dev time, increase in consistency scores, user satisfaction improvements).

• Engage Your Audience: Make it a conversation. Ask clarifying questions and be receptive to feedback.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating practical application of design system principles and advanced Figma skills. Expect detailed questions that probe your thought process and problem-solving abilities in complex design system scenarios.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on the Wix careers portal.

• Portfolio Customization: Ensure your portfolio clearly highlights your experience with design systems, Figma mastery (variables, tokens, components), and your design process. Tailor your case studies to showcase relevant skills for Wix's product ecosystem.

• Resume Optimization: Update your resume to emphasize your years of experience in UX/UI design with a focus on design systems. Use keywords like "Design Systems," "Figma," "UX/UI," "Component Design," "Accessibility," and "Front-End Fundamentals." Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work. Prepare to discuss your experience with Figma in detail and be ready to present a design system case study.

• Company Research: Familiarize yourself with Wix's products, their user base, and their stated company values, particularly their user-centric approach and "UX/UI Guild" structure.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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