Phygital Marketing Designer & Animator

📍 Job Overview

Job Title: Phygital Marketing Designer & Animator
Company: Better Lives :)
Location: Coimbatore, Tamil Nadu, India
Job Type: Full-time
Category: Marketing & Design Operations
Date Posted: February 04, 2026
Experience Level: 2-5 Years
Remote Status: On-site

🚀 Role Summary

• This role is central to executing a phygital marketing strategy, bridging the gap between digital and physical customer touchpoints through compelling visual and motion design.
• The position requires a blend of creative design, animation, and marketing acumen to drive brand storytelling and enhance customer engagement across diverse channels.
• A key aspect involves close collaboration with cross-functional teams, including Product, Marketing, Sales, Growth, and UI/UX, to ensure cohesive and impactful creative output.
• The role emphasizes the strategic use of design to communicate brand identity, product value, and marketing campaign objectives, with an expectation to leverage AI tools for enhanced efficiency.

📝 Enhancement Note: While the job title and description clearly indicate a creative design role, the emphasis on "Phygital Marketing," "Product Marketing," "Customer Engagement," and "Growth teams" suggests a strong operational component. The expectation to collaborate with "Sales" and "UI/UX" teams, maintain "design libraries," and "coordinate with developers" points to a need for organized workflow management and an understanding of how design impacts broader business objectives, aligning it with a specialized area within Marketing Operations or GTM Operations that focuses on creative asset production and deployment.

📈 Primary Responsibilities

• Own and execute product marketing designs across digital and offline channels, ensuring strong brand consistency and alignment with marketing objectives.
• Design high-impact creative assets for websites, landing pages, online campaigns, and dedicated product marketing pages that drive user acquisition and conversion.
• Develop engaging social media creatives, including posts, carousels, reels, banners, and short-form videos to enhance brand presence and audience interaction.
• Create dynamic motion graphics and animations for social media content, digital advertisements, product explainer videos, and brand storytelling initiatives.
• Design and prepare print-ready assets such as brochures, flyers, posters, banners, standees, and event collateral for offline marketing activities.
• Collaborate proactively with Product Marketing and Growth teams to translate strategic ideas and campaign briefs into visually compelling and performance-driven creative solutions.
• Support the development and evolution of brand identity, contribute to rebranding initiatives, and maintain visual guidelines to ensure brand integrity across all touchpoints.
• Leverage AI-powered design tools to accelerate ideation, asset creation, and explore multiple creative variations efficiently.
• Provide essential, light UI/UX design support for app interfaces or digital platforms as needed, ensuring a seamless user experience.
• Maintain and organize design libraries, templates, and reusable assets to ensure consistency and streamline future design workflows.
• Coordinate effectively with development teams to ensure accurate implementation and deployment of digital designs across various platforms.
• Stay current with emerging design trends, animation styles, and digital marketing best practices to continuously innovate and improve creative output.

📝 Enhancement Note: The responsibilities highlight a need for structured asset management and clear workflow processes, typical of operational roles. The emphasis on "owning and executing," "collaborating," "supporting," and "coordinating" indicates a requirement for project management skills within a creative context. The mention of "AI-powered tools" and "design libraries" further points to an operational focus on efficiency and scalability in creative production.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Design, Visual Communication, Multimedia, or a related field, or equivalent practical experience demonstrating strong design capabilities.

Experience:

• 2–4+ years of professional experience specifically in Digital Design, Product Marketing Design, or Motion Design roles, with a proven track record of delivering impactful creative assets.

Required Skills:

• Brand Design & Storytelling: Strong understanding of brand identity principles, product storytelling techniques, and creating marketing visuals that resonate with target audiences.
• Digital & Web Design: Proven experience in designing effective creatives for websites, landing pages, and online campaigns, with an eye for user experience and conversion optimization.
• Social Media & Motion Graphics: Hands-on experience in creating engaging social media content, including short-form videos, and proficient in motion graphics and animation principles.
• Print Design: Experience in designing print-ready assets, understanding of print production requirements, and ability to deliver assets for offline marketing materials.
• Design Software Proficiency: Expert-level command of industry-standard design tools including Adobe Photoshop, Adobe Illustrator, and Figma.
• Animation Software Proficiency: Advanced skills in Adobe After Effects for creating compelling motion graphics and animations.
• AI Design Tool Familiarity: Experience or strong willingness to learn and utilize AI tools for design ideation, asset generation, and workflow acceleration.
• UI/UX Fundamentals: Basic understanding of UI/UX principles to support light design tasks and ensure cohesive user experiences.
• Collaboration & Communication: Excellent verbal and written communication skills, with a demonstrated ability to collaborate effectively with cross-functional teams in a fast-paced environment.

Preferred Skills:

• Video Editing: Experience with professional video editing software such as Adobe Premiere Pro or DaVinci Resolve.
• Front-end UI Concepts: Familiarity with React or Flutter UI concepts to better inform design implementation and collaboration with developers.
• Performance Marketing Creatives: Exposure to or experience in creating creatives specifically optimized for performance marketing campaigns and A/B testing.
• Design Systems & Guidelines: Experience in developing or contributing to design systems and comprehensive brand guidelines.
• Agile Methodologies: Experience working in fast-paced or Agile development environments, demonstrating adaptability and efficient workflow management.

📝 Enhancement Note: The "Required Skills" list is comprehensive. For a role that bridges design and marketing operations, the emphasis on "collaboration," "AI tools," and "Agile environments" is significant. The "Preferred Skills" like "Performance Marketing Creatives" and "Design Systems" suggest a strategic operational impact beyond just execution, aiming for scalable and measurable creative assets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects that demonstrate proficiency across digital, motion, and print design mediums.
• Include examples of website/landing page designs, social media campaigns (including motion graphics/animations), and print collateral (brochures, posters, etc.).
• Highlight projects where you translated marketing objectives or product features into compelling visual narratives.
• Feature work that demonstrates strong brand consistency and adherence to visual guidelines.
• Present at least one project showcasing the use of AI tools in the design process or asset creation.

Process Documentation:

• Be prepared to discuss your design process, from initial brief interpretation and ideation to final asset delivery and implementation coordination.
• Demonstrate an understanding of how your design work integrates with broader marketing campaigns and sales enablement efforts.
• Be ready to explain how you manage design feedback, iterate on creative concepts, and ensure timely delivery of assets.
• Highlight any experience in developing or utilizing design templates and asset libraries to improve workflow efficiency.

📝 Enhancement Note: For a creative role with operational undertones, a portfolio is crucial. The expectation here is not just aesthetic appeal but also evidence of process, strategic thinking, and operational efficiency (e.g., use of AI, templates). Applicants should be ready to articulate the "why" behind their design choices and how they contribute to business goals, not just the "what."

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Phygital Marketing Designer & Animator with 2-5 years of experience in Coimbatore, India, the estimated annual salary range is ₹400,000 to ₹700,000. This range can vary based on the candidate's specific skill set, experience, portfolio strength, and the company's compensation philosophy.

Benefits:

• Health Insurance: Comprehensive health and medical coverage for employees and potentially dependents.
• Paid Time Off: Generous annual leave, sick leave, and national holidays to ensure work-life balance.
• Professional Development: Opportunities for training, workshops, and access to resources to enhance design and animation skills, including potential exposure to new AI tools and marketing techniques.
• Creative Environment: A collaborative and innovative work environment that encourages creative expression and professional growth.
• Performance Bonuses: Potential for performance-based bonuses tied to campaign success and individual contributions.
• Employee Assistance Program: Support services for personal and professional challenges.

Working Hours:

• Standard full-time working hours are expected to be approximately 40 hours per week, typically Monday to Friday. While the role is on-site, there may be occasional flexibility required for urgent campaign launches or project deadlines, aligning with fast-paced marketing environments.

📝 Enhancement Note: The salary estimate is based on research for similar roles in Coimbatore, India, considering the specified experience level and industry. Benefits are typical for full-time positions in tech-adjacent companies in India and are tailored to a creative role. The emphasis on "professional development" is particularly relevant for a design role that needs to stay abreast of evolving technologies like AI.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the social impact or consciousness-driven sector, as suggested by the name "Better Lives :)" and the focus on creating positive change. This implies a mission-oriented culture where work is driven by purpose and a desire to make a difference. Company Size: With an online presence and a Freshteam ATS, it's likely a growing organization, possibly ranging from a startup to a small-to-medium-sized enterprise (SME). A company size of 50-250 employees would offer a dynamic environment with opportunities for significant individual impact. Founded: The founding date is not provided, but the company's focus suggests an organization that may have been established to address specific social or environmental needs, potentially within the last 5-15 years, allowing for growth and established operational processes.

Team Structure:

• Cross-functional Collaboration: The role explicitly mentions collaboration with Product, Marketing, Sales, Growth, and UI/UX teams. This indicates a matrixed or highly integrated team structure where designers work closely with specialists from various departments.
• Reporting: The designer will likely report to a Marketing Manager, Creative Lead, or Head of Design, who oversees the creative output and its alignment with business goals.
• Specialization: The design team likely has specialists in different areas (e.g., graphic design, motion graphics, UI/UX), with this role focused on the intersection of phygital marketing and animation.

Methodology:

• Brand-Centric Approach: Design efforts are guided by strong brand identity and storytelling principles.
• Performance-Driven Creatives: A focus on creating assets that not only look good but also drive measurable marketing outcomes (engagement, conversions).
• Agile & Iterative: The mention of "fast-paced" and "Agile environments" suggests an iterative design process, quick turnarounds, and adaptability to changing priorities.
• AI Integration: A forward-thinking approach that embraces AI tools to enhance creativity and efficiency.

Company Website: betterlives.world

📝 Enhancement Note: The company's mission-driven nature is a key cultural differentiator. For operations professionals, this means understanding how to align creative assets with purpose-driven messaging and how to measure impact beyond purely financial metrics. The collaborative structure implies a need for strong interpersonal and communication skills to navigate diverse team needs.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level designer, requiring 2-4+ years of experience. It's a specialist role within the broader marketing and GTM function, focusing on the execution of creative assets for phygital marketing campaigns. The responsibilities suggest a degree of ownership and autonomy within their specific domain.

Reporting Structure: The designer will likely report to a Creative Lead or Marketing Manager. This structure provides guidance and strategic direction while allowing the designer to execute their creative vision. Collaboration will extend laterally across product, marketing, sales, and UI/UX teams.

Operations Impact: The designer's impact is directly tied to the effectiveness of marketing campaigns and brand perception. By creating high-impact visual and motion creatives, they contribute to:

• Lead Generation: Driving traffic to landing pages and websites through compelling digital ads and social media content.
• Brand Awareness & Engagement: Enhancing brand recall and audience interaction through consistent and engaging storytelling across all channels.
• Product Adoption: Clearly communicating product value and features through explainer videos and marketing collateral.
• Sales Enablement: Providing sales teams with effective marketing materials for offline and online engagements.
• Customer Experience: Contributing to a cohesive and visually appealing brand experience across digital and physical touchpoints.

Growth Opportunities:

• Specialization Advancement: Deeper expertise in motion graphics, animation, or phygital marketing strategies.
• Creative Leadership: Potential to move into a Senior Designer or Creative Lead role, overseeing projects and mentoring junior designers.
• Cross-functional Transition: Opportunity to move into broader Marketing Operations or GTM Strategy roles by leveraging an understanding of campaign execution and performance measurement.
• Skill Expansion: Learning advanced UI/UX principles, exploring 3D design, or becoming an expert in specific AI creative tools.
• Impact on Mission: Contributing to a mission-driven organization, providing a sense of purpose and fulfillment beyond typical career progression.

📝 Enhancement Note: The growth trajectory here leans towards deepening creative expertise or expanding into strategic marketing operations. Understanding how to quantify the impact of design on key business metrics (leads, engagement, conversion) will be crucial for career advancement. The "mission-driven" aspect is a unique growth motivator.

🌐 Work Environment

Office Type: The role is explicitly "On-site" in Coimbatore, India. This suggests a physical office space where team members collaborate in person. The company's mission-driven nature might translate into an office environment that is collaborative, purpose-driven, and perhaps more community-oriented.

Office Location(s): The specific office address in Coimbatore is not provided, but it would be a central point for daily operations. Coimbatore is a significant industrial and educational hub in Tamil Nadu, offering a good base for talent and resources.

Workspace Context:

• Collaborative Hub: The office will likely feature open collaborative spaces, meeting rooms, and individual workstations designed to foster teamwork and brainstorming among creative and marketing professionals.
• Creative Tools & Technology: Access to high-performance workstations, necessary software licenses (Adobe Creative Suite, Figma, After Effects), and potentially specialized hardware for animation or video production.
• Team Interaction: Frequent opportunities for face-to-face interaction with marketing managers, product teams, sales representatives, and fellow designers, facilitating quick feedback loops and integrated project execution.
• Phygital Integration: The office environment might also be a space where physical marketing concepts are tested or developed, given the "Phygital" aspect of the role.

Work Schedule:

• The standard work schedule is likely Monday to Friday, approximately 40 hours per week, reflecting a typical full-time on-site job. Flexibility may be expected for critical campaign deadlines or project milestones, common in the marketing and design industry.

📝 Enhancement Note: The on-site nature implies a need for candidates comfortable with in-person collaboration and the specific work culture of the Better Lives :) office in Coimbatore. The workspace context suggests an environment that supports creative output and cross-functional interaction, essential for a role bridging design and marketing operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, salary expectations, and cultural fit.
• Portfolio Review & Technical Interview: A detailed discussion with the hiring manager or a senior designer. This stage will involve a thorough review of your portfolio, focusing on your design process, technical skills (Photoshop, Illustrator, Figma, After Effects), and understanding of marketing principles. Be prepared to discuss specific projects, your role in them, and the outcomes.
• Cross-functional Collaboration Interview: An interview with representatives from other teams (e.g., Product Marketing, Growth) to assess your ability to collaborate, understand their needs, and translate them into effective creative solutions.
• Practical Exercise/Case Study: You may be asked to complete a small design challenge or present a case study from your portfolio that addresses a hypothetical marketing scenario. This tests your problem-solving skills, creative approach, and ability to work under pressure.
• Final Interview: Potentially with a company leader to discuss your long-term fit with the company's mission and culture.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your versatility across digital, motion, and print design, and highlight your ability to execute a "phygital" strategy.
• Showcase Process: For each project, briefly explain the brief, your role, your design process, the tools you used, and the results or impact achieved. Visuals of wireframes, storyboards, or initial concepts can be beneficial.
• Highlight AI Usage: If you used AI tools, clearly articulate how they enhanced your workflow, ideation, or asset creation.
• Quantify Impact: Wherever possible, use data or metrics to demonstrate the effectiveness of your designs (e.g., increased engagement rates, click-through rates, conversion improvements).
• Tailor to "Better Lives :)": If possible, include a speculative piece or discuss how your skills could contribute to the company's mission.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge. Ask clarifying questions if needed.
• Focus on Strategy: Demonstrate not just artistic skill but also strategic thinking. How does your design solve the problem or meet the marketing objective?
• Time Management: Be mindful of the time allotted. Prioritize key elements and deliver a polished, albeit potentially incomplete, solution rather than an unfinished perfect one.
• Presentation: Prepare to present your solution clearly and concisely, explaining your rationale and design choices.

📝 Enhancement Note: The interview process emphasizes a blend of creative talent and operational understanding. Applicants should prepare to 'talk the talk' of marketing operations by framing their creative work in terms of business objectives and measurable impact. The portfolio is not just a showcase of skills but a demonstration of process and strategic application.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Photoshop: For raster image editing, photo manipulation, and digital asset creation.
• Adobe Illustrator: For vector graphics, logos, icons, and illustrations requiring scalability.
• Figma: For UI/UX design, prototyping, collaborative design workflows, and component-based design systems.

Animation & Motion Graphics Tools:

• Adobe After Effects: The primary tool for creating motion graphics, animations, visual effects, and animated explainer videos.
• Video Editing Tools (Preferred):
  • Adobe Premiere Pro: For professional video editing, sequencing, and final output.
  • DaVinci Resolve: An alternative professional video editing and color grading software.

AI-Powered Design Tools:

• Various AI platforms for ideation, image generation (e.g., Midjourney, DALL-E), asset variation, and potentially automated design tasks, demonstrating a commitment to leveraging modern technology for efficiency.

Collaboration & Project Management Tools:

• Freshteam: As the ATS, the company likely uses other project management or collaboration tools (e.g., Asana, Trello, Jira, Slack) for team communication and task tracking.
• Cloud Storage: For managing and sharing design libraries and project files (e.g., Google Drive, Dropbox).

CRM & Automation (Basic Understanding):

• While not a primary tool for this role, a basic understanding of how marketing creatives are used within CRM systems (like Salesforce, HubSpot) or marketing automation platforms (like Mailchimp, Marketo) can be beneficial for understanding campaign context.

📝 Enhancement Note: Proficiency in Photoshop, Illustrator, Figma, and After Effects is non-negotiable. The emphasis on "AI-powered tools" and "video editing" indicates a desire for a designer who can work efficiently and produce modern, dynamic content. Familiarity with collaborative platforms is key for seamless integration with marketing operations.

👥 Team Culture & Values

Operations Values:

• Mission-Driven Impact: A core value is to create work that contributes positively to "Better Lives :)" and the company's social mission. This means design decisions should align with purpose.
• Collaboration & Communication: Strong emphasis on teamwork, open dialogue, and effective communication across diverse departments to achieve shared goals.
• Creativity & Innovation: Encouragement of new ideas, experimentation, and the adoption of modern tools and techniques (like AI) to push creative boundaries.
• Efficiency & Quality: A commitment to delivering high-quality creative assets in a timely manner, leveraging tools and processes to optimize workflow.
• Adaptability: Willingness to embrace change, learn new skills, and adapt to the fast-paced nature of marketing and design.

Collaboration Style:

• Integrated & Cross-Functional: Designers are expected to be active participants in project teams, working alongside marketing strategists, product managers, and growth hackers.
• Feedback-Oriented: A culture that values constructive feedback, encouraging iterative improvements and collaborative problem-solving.
• Knowledge Sharing: Encouragement of sharing best practices, design trends, and learnings from successful (and unsuccessful) projects within the team and across departments.
• Proactive Engagement: Designers are encouraged to proactively seek understanding of campaign goals and suggest creative solutions that align with business objectives.

📝 Enhancement Note: The cultural values highlight a proactive, mission-aligned, and collaborative environment. For an operations-minded designer, this means understanding how individual creative contributions fit into the larger organizational mission and how to effectively communicate and collaborate to drive that mission forward.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Operational Demands: Juggling creative ideation with the need for timely delivery, adherence to brand guidelines, and integration with marketing campaign workflows.
• Phygital Complexity: Effectively translating brand messaging and user experiences seamlessly between digital and physical touchpoints, requiring a nuanced understanding of both mediums.
• Rapidly Evolving Tools: Keeping pace with the fast development and integration of AI tools in the design workflow, requiring continuous learning and adaptation.
• Cross-functional Alignment: Ensuring design outputs meet the diverse needs and expectations of multiple departments (Product, Marketing, Sales, Growth).
• Measuring Creative Impact: Demonstrating the tangible business impact of design and animation work beyond aesthetic appeal, often requiring collaboration with analytics and growth teams.

Learning & Development Opportunities:

• Advanced Animation & Motion Graphics: Deepen skills in creating complex animations, character animation, or VFX.
• UI/UX Specialization: Develop expertise in user interface and user experience design, potentially leading to more specialized roles.
• AI Design Mastery: Become a go-to expert within the company for leveraging AI tools for creative production and workflow optimization.
• Phygital Strategy Integration: Gain a deeper understanding of how to strategically integrate digital and physical marketing efforts through design.
• Design System Development: Contribute to or lead the creation and maintenance of comprehensive design systems for scalability and consistency.
• Performance Marketing Design: Specialize in creating high-converting creatives for paid advertising channels.

📝 Enhancement Note: The challenges underscore the operational aspects of this creative role. Candidates should be prepared to discuss how they approach these challenges, particularly in terms of process, efficiency, and collaboration. The growth opportunities are geared towards specialization within design or a move towards more strategic GTM/Marketing Operations roles.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a campaign that needs to engage audiences both online and at a physical event?" (Tests phygital understanding and strategic planning.)
• "Describe a time you had to balance creative vision with strict brand guidelines or marketing objectives. How did you reconcile these?" (Assesses ability to adhere to operational constraints while maintaining creativity.)
• "How do you see AI tools evolving the role of a marketing designer? Can you give an example of how you might use AI in your workflow for this role?" (Evaluates forward-thinking and adoption of new technologies.)
• "Walk us through your process for creating a short animated explainer video for a new product feature." (Assesses workflow, tool proficiency, and storytelling.)

Company & Culture Questions:

• "What interests you about 'Better Lives :)' and our mission?" (Demonstrates research and alignment with company values.)
• "How do you handle constructive criticism or feedback on your designs from non-designers?" (Tests collaboration and communication skills.)
• "Describe your experience working with cross-functional teams like Product Marketing or Growth." (Assesses collaboration and understanding of GTM functions.)
• "How do you ensure your designs contribute to measurable business outcomes?" (Connects creative work to operational impact and ROI.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate: the problem/objective, your solution (design/animation), your process, the tools used, and the results (quantitative if possible).
• Highlight Versatility: Ensure your presentation showcases your range across digital, motion, and print, and your ability to integrate them.
• Emphasize Process & Efficiency: Point out how you used specific tools (including AI), managed feedback, and ensured efficient delivery.
• Connect to "Better Lives :)": If you have a speculative piece or can frame a past project in the context of social impact, do so.
• Be Ready for Technical Deep Dives: Prepare to answer questions about specific techniques used in After Effects, Figma, or Photoshop.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also a strategic, process-oriented mindset that aligns with operational excellence and GTM objectives. Candidates need to articulate their value in terms of business impact and cross-functional collaboration.

📌 Application Steps

To apply for this Phygital Marketing Designer & Animator position:

• Submit your application through the provided Freshteam link.
• Portfolio Customization: Curate your portfolio to prominently feature examples of digital, motion graphics, and print design. Prioritize projects that demonstrate brand storytelling, product marketing, and engagement across both digital and physical channels. If possible, include a speculative piece or discuss how your skills could support the "Better Lives :)" mission.
• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Phygital Marketing," "Motion Graphics," "Animation," "Brand Design," "Product Marketing," "Photoshop," "Illustrator," "Figma," and "After Effects." Quantify achievements with metrics where possible (e.g., "Increased social media engagement by X% through animated video content").
• Interview Preparation: Practice articulating your design process, explaining your rationale behind key design decisions, and discussing how your work contributes to business objectives. Prepare to present 2-3 key portfolio pieces in detail, focusing on strategy, execution, and impact.
• Company Research: Thoroughly research "Better Lives :)" and its mission. Understand their current marketing efforts, target audience, and any public-facing initiatives to demonstrate genuine interest and cultural alignment during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.