Performance Marketing Creative Designer - Breakout

📍 Job Overview

Job Title: Performance Marketing Creative Designer - Breakout

Company: Kraken

Location: London, United Kingdom (Remote)

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-04-28

Experience Level: Mid-Senior Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is critical for driving user acquisition and engagement through visually compelling and data-informed creative assets within the performance marketing domain.

• The position requires a strong synergy between creative design principles and performance marketing analytics to optimize campaign effectiveness.

• Candidates will be responsible for the end-to-end creative process, from conceptualization to final asset delivery, ensuring brand consistency and maximizing conversion rates.

• A deep understanding of digital advertising platforms and their creative requirements is essential for success in this revenue-generating role.

📝 Enhancement Note: While the title specifies "Creative Designer," the emphasis on "Performance Marketing" and the inclusion of "User Acquisition," "Data-driven Design," and "Conversion Optimization" in keywords indicates a strong operational component. This role is not purely about aesthetics but about creating designs that directly impact marketing performance and revenue. The "Breakout" in the title might suggest a focus on innovative or high-impact creative strategies.

📈 Primary Responsibilities

• Design and develop high-performing creative assets (static images, GIFs, short videos, ad copy) for various performance marketing channels, including social media, search, display, and in-app advertising.

• Collaborate closely with performance marketing managers and growth teams to understand campaign objectives, target audiences, and key performance indicators (KPIs).

• Translate campaign briefs and data insights into visually engaging and effective creative concepts that drive user acquisition, conversion, and retention.

• Conduct A/B testing on creative elements, analyzing performance data to iterate and optimize designs for maximum impact and ROI.

• Maintain brand consistency across all creative outputs while adapting creative strategies to suit different platform requirements and audience segments.

• Stay abreast of the latest trends in performance marketing, creative design, and the cryptocurrency industry to inform creative strategies and identify new opportunities.

• Manage the production workflow of creative assets, ensuring timely delivery and adherence to technical specifications for various ad platforms.

• Contribute to the development of creative playbooks and best practices for performance marketing campaigns.

📝 Enhancement Note: The core responsibilities are framed around tangible outputs (creative assets) and direct impacts (user acquisition, conversion, ROI), aligning with operational expectations. The emphasis on A/B testing and data analysis highlights the data-driven nature of this role within marketing operations.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of professional experience in graphic design, with a significant focus on performance marketing creative production.

Required Skills:

• Proficiency in industry-standard design software, particularly the Adobe Creative Suite (Photoshop, Illustrator, After Effects).

• Strong understanding of visual communication principles and their application in driving user behavior and conversion.

• Experience with A/B testing creative elements and analyzing performance metrics to inform design decisions.

• Ability to interpret marketing campaign briefs and translate them into compelling visual concepts.

• Excellent understanding of digital advertising platforms (e.g., Facebook Ads, Google Ads, TikTok Ads) and their creative specifications.

• Strong portfolio showcasing a range of creative work for performance marketing campaigns, demonstrating impact and results.

• Excellent communication and collaboration skills, with the ability to articulate design choices and receive constructive feedback.

Preferred Skills:

• Experience with motion graphics and video editing for ad creatives.

• Familiarity with other design tools such as Figma.

• Knowledge of or strong interest in the cryptocurrency and blockchain industry.

• Experience working in a fully remote, global team environment.

• Basic understanding of marketing analytics and reporting tools.

📝 Enhancement Note: The required skills emphasize both technical design proficiency (Adobe Suite) and strategic marketing acumen (A/B testing, platform knowledge, data-driven design), which is characteristic of operational creative roles. The preference for crypto knowledge and remote experience aligns with Kraken's company profile.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a minimum of 5-7 distinct performance marketing campaigns or projects.

• Each project should clearly articulate the objective, target audience, creative strategy, and the specific role the candidate played.

• Quantifiable results are crucial: include metrics such as CTR, conversion rates, CPA, ROAS, and engagement rates directly attributable to the creative assets designed.

• Showcase a variety of creative formats (e.g., static ads, animated GIFs, short video ads) and platform applications (e.g., social, search, display).

Process Documentation:

• Examples of workflow for creative asset development, from brief to final delivery, highlighting collaboration points with marketing teams.

• Evidence of iterative design processes, including how feedback and performance data were incorporated into design revisions.

• Documentation of A/B testing methodologies applied to creative elements and how insights were used for optimization.

• Case studies detailing how creative decisions directly contributed to achieving specific marketing performance goals.

📝 Enhancement Note: The portfolio requirements are highly operational, focusing on demonstrable impact, data-driven decision-making, and process efficiency. This is a key differentiator for operations-focused roles where past performance and systematic approaches are paramount.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive salary and potential for performance-based bonuses.

• Comprehensive health insurance coverage.

• Generous paid time off and company holidays.

• Professional development opportunities, including training, conferences, and access to learning resources.

• Remote work setup stipend for home office equipment.

• Access to Kraken's suite of products and services with potential employee discounts.

• Opportunities to engage with and learn about the rapidly evolving cryptocurrency space.

Working Hours:

• Standard full-time hours, approximately 40 hours per week. Flexibility is offered, aligning with the remote work model, to accommodate different time zones and personal schedules, provided core business hours and collaboration needs are met.

📝 Enhancement Note: The salary range is a researched estimate for a Mid-Senior Designer in London, acknowledging potential adjustments for other remote locations. The benefits are tailored to attract and retain talent in a remote, tech-forward company like Kraken, with specific nods to crypto interests and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cryptocurrency, Digital Assets, Financial Technology (Fintech)

Company Size: 1000+ Employees

Founded: 2011

Team Structure:

• The Creative team likely operates within the Marketing department, with this role specifically embedded within or closely collaborating with the Performance Marketing and Growth teams.

• Expect a matrixed reporting structure where the designer reports to a Creative Lead or Marketing Manager, while also taking direction from Performance Marketing specialists on campaign-specific creative needs.

Methodology:

• Data-driven decision-making is paramount, with creative strategies heavily influenced by performance metrics and A/B test results.

• A strong emphasis on rapid iteration and agile creative development to keep pace with market trends and campaign performance.

• A culture of continuous learning and adaptation, especially given the dynamic nature of both crypto and digital advertising.

• Focus on building high-impact creative that directly contributes to revenue generation and user acquisition goals.

Company Website: https://www.kraken.com/

📝 Enhancement Note: The company context emphasizes Kraken's leadership in the crypto space and its commitment to a data-driven, agile, and performance-oriented culture, which directly informs expectations for this creative operations role.

📈 Career & Growth Analysis

Operations Career Level: Mid-Senior Level. This role sits at a point where foundational creative skills are well-established, and the focus shifts towards strategic application, performance optimization, and potentially leading creative initiatives within specific campaigns or channels.

Reporting Structure: Typically reports to a Marketing Manager, Performance Marketing Lead, or Creative Director. Collaboration extends across various marketing functions and potentially product teams.

Operations Impact: This role has a direct and measurable impact on Kraken's growth objectives. By designing creative assets that drive higher conversion rates, lower customer acquisition costs (CAC), and increase user engagement, the designer directly contributes to revenue growth and market share expansion. Their work influences the perception and adoption of Kraken's products.

Growth Opportunities:

• Specialization: Deepen expertise in specific performance marketing channels (e.g., social video ads, programmatic display) or creative formats (e.g., advanced motion graphics, interactive ads).

• Leadership: Transition into a Senior Creative Designer role, leading creative projects, mentoring junior designers, or managing creative agency relationships.

• Creative Strategy: Move into a Creative Strategist or Performance Marketing Art Director role, focusing more on high-level campaign conceptualization and strategic direction.

• Cross-Functional Moves: Explore roles in Product Marketing, Brand Management, or Growth Hacking, leveraging a strong understanding of creative performance and user acquisition.

• Industry Expertise: Develop deep knowledge in crypto marketing, becoming a go-to expert for creative strategies in this niche.

📝 Enhancement Note: The career path analysis highlights how this role serves as a crucial stepping stone, blending creative talent with operational impact, leading to specialized or leadership roles within marketing and operations.

🌐 Work Environment

Office Type: Fully Remote. Kraken is a distributed company, meaning employees work from their own locations globally.

Office Location(s): While Kraken has a physical presence in some locations, this role is designated as remote and is open to candidates in specific approved countries (including the UK, Canada, Portugal, Spain, Poland, Ireland, Germany, UAE, Brazil, Romania, Czech Republic, Cyprus, Lithuania, Switzerland, Mexico).

Workspace Context:

• The work environment is highly collaborative, relying on digital communication tools (e.g., Slack, Zoom, email) and project management platforms.

• Emphasis on asynchronous communication and documentation to facilitate collaboration across different time zones.

• Access to a robust suite of digital tools and technologies provided by Kraken to support remote work and creative production.

Work Schedule:

• While the role is full-time (approx. 40 hours/week), Kraken embraces flexibility. Employees are expected to manage their schedules to meet deadlines and collaborate effectively with colleagues across different time zones. This requires strong self-discipline, time management, and proactive communication.

📝 Enhancement Note: The remote work environment is a defining characteristic, emphasizing the need for strong self-management, digital collaboration skills, and adaptability to asynchronous workflows.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Screening: Review of resume and portfolio for relevant experience, skills, and demonstrated impact.

2. Hiring Manager Interview: A conversation with the hiring manager to assess overall fit, understanding of performance marketing design principles, and alignment with Kraken's culture.

3. Skills Assessment/Portfolio Review: A dedicated session where candidates present their portfolio, walk through key projects, discuss their design process, and explain how their creative work achieved specific performance metrics. This may include a practical design challenge.

4. Team/Cross-functional Interview: Interviews with potential team members (e.g., performance marketers, other designers) to evaluate collaboration style, technical skills, and cultural compatibility.

5. Final Interview: A concluding interview, potentially with a senior leader, to finalize the decision.

Portfolio Review Tips:

• Quantify Everything: For each project, highlight the specific KPIs achieved (e.g., "+30% CTR," "15% reduction in CPA," "2x ROAS"). Use data visualization where appropriate.

• Tell a Story: For each case study, clearly outline the problem, your approach, the solution (your creative work), and the results.

• Showcase Process: Be prepared to discuss your design process, including how you interpret briefs, brainstorm ideas, iterate based on feedback and data, and collaborate with stakeholders.

• Platform Specificity: If possible, show examples tailored to platforms like Facebook, Instagram, Google Ads, etc., demonstrating an understanding of their unique requirements and best practices for creative.

• Crypto Relevance: If you have examples of crypto-related creative work, highlight them. If not, be prepared to discuss how you would approach creative for the crypto space.

Challenge Preparation:

• Be ready for a practical design challenge that simulates a real-world performance marketing task (e.g., designing a set of ad creatives for a new campaign, optimizing existing creatives based on provided data).

• Practice articulating your creative decisions and their strategic rationale concisely and effectively.

• Prepare to discuss your understanding of Kraken's brand and target audience.

📝 Enhancement Note: The interview process and portfolio review are heavily geared towards evaluating the operational impact and data-driven approach of the candidate's creative work, not just aesthetic quality.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, After Effects are essential for asset creation.

• Figma: Increasingly used for collaborative design, prototyping, and UI/UX elements, especially in digital marketing contexts.

• Motion Graphics Software: After Effects is key, but familiarity with other tools might be beneficial.

• Project Management Tools: Such as Asana, Trello, Jira, or Monday.com for workflow management and collaboration.

Analytics & Reporting:

• Google Analytics: For understanding user behavior and campaign performance.

• Platform-Specific Analytics: Facebook Ads Manager, Google Ads, TikTok Ads Manager for campaign performance data.

• Data Visualization Tools: Tableau, Looker, or similar for reporting and presenting performance insights (familiarity is a plus).

CRM & Automation:

• While not directly used by the designer, understanding how CRM data influences marketing segmentation and targeting can be beneficial.

• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) can provide context for campaign workflows.

📝 Enhancement Note: The tool stack emphasizes creative production software and performance analytics tools, reflecting the operational demands of a performance marketing role.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are grounded in performance metrics and user insights, not just intuition.

• Ownership & Accountability: Taking responsibility for creative outcomes and their impact on business goals.

• Collaboration: Working effectively across teams and time zones to achieve shared objectives.

• Agility & Adaptability: Embracing change, iterating quickly, and staying ahead of market trends.

• Crypto Ethos: A genuine interest in and understanding of the cryptocurrency space, its values, and its mission.

Collaboration Style:

• Primarily asynchronous communication via Slack, email, and project management tools.

• Regular virtual meetings for brainstorming, feedback sessions, and project updates.

• Emphasis on clear documentation and transparent communication to ensure alignment across a distributed team.

• A culture that encourages constructive feedback and iterative improvement on creative work.

📝 Enhancement Note: The values and collaboration style highlight the operational priorities of a remote, data-centric, and crypto-focused organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: Constantly needing to balance artistic vision with strict performance metrics and conversion goals.

• Pace of Change: The digital advertising and crypto landscapes evolve rapidly, requiring continuous learning and adaptation of creative strategies.

• Remote Collaboration: Effectively collaborating and communicating creative vision across different time zones and cultures in a fully remote setting.

• Data Interpretation: Translating complex performance data into actionable creative insights and improvements.

• Brand Consistency vs. Platform Nuance: Maintaining a cohesive brand identity while tailoring creatives for diverse platforms and audience segments.

Learning & Development Opportunities:

• Advanced Creative Skills: Training in specialized areas like advanced motion graphics, 3D rendering for ads, or interactive creative development.

• Performance Marketing Analytics: Deepening understanding of marketing analytics, attribution models, and data interpretation to drive more impactful creative.

• Crypto Industry Knowledge: Opportunities to learn about blockchain technology, DeFi, NFTs, and the broader crypto market to inform creative strategies.

• Remote Work Best Practices: Developing skills in asynchronous communication, time management, and virtual collaboration.

• UI/UX Principles: Gaining insights into user interface and user experience design to create more effective digital assets.

📝 Enhancement Note: The challenges and growth opportunities are framed to prepare candidates for the dynamic, data-intensive, and remote nature of the role within the fast-paced crypto industry.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing creative assets for a specific performance marketing objective, like reducing CPA or increasing CTR?" (Focus on process, data, and outcome).

• "Describe a time you used data or A/B testing results to significantly improve a creative asset's performance. What was the outcome?" (Prepare a specific case study with quantifiable results).

Company & Culture Questions:

• "What interests you about Kraken and the cryptocurrency industry?" (Show genuine passion and research).

• "How do you foster collaboration and communicate effectively in a fully remote, asynchronous work environment?" (Discuss tools, strategies, and proactive communication).

Portfolio Presentation Strategy:

• Lead with Impact: Start your portfolio presentation with your strongest case studies that demonstrate significant, quantifiable performance improvements.

• Structure Your Narrative: For each project, clearly outline: Problem/Objective -> Your Creative Strategy/Process -> The Creative Solution -> Results/Impact.

• Quantify Everything: Use numbers, percentages, and charts to illustrate the success of your creative work. Be ready to explain how you measured these results.

• Discuss Your Role: Be specific about your contributions, especially in collaborative projects.

• Anticipate Questions: Be prepared to discuss your design choices, the rationale behind them, and how you would iterate or improve further.

📝 Enhancement Note: Interview preparation focuses on showcasing an operational mindset: data-driven decision-making, quantifiable results, process articulation, and strategic thinking applied to creative design within a performance marketing context.

📌 Application Steps

To apply for this operations-focused creative position:

• Submit your application through the provided link, ensuring your resume and portfolio are up-to-date and highlight relevant performance marketing experience.

• Portfolio Customization: Tailor your portfolio to prominently feature examples of performance marketing creative assets with clear, quantifiable results on user acquisition, conversion rates, CTR, and ROAS. Showcase a variety of formats and platforms.

• Resume Optimization: Ensure your resume includes keywords related to performance marketing, creative design, digital advertising, A/B testing, and relevant software (e.g., Adobe Creative Suite, Figma). Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, strategic rationale for creative decisions, and how your work directly impacts business objectives. Prepare to present 2-3 key portfolio pieces in detail.

• Company Research: Familiarize yourself with Kraken's mission, products (Kraken Pro, Wallet, etc.), and culture. Understand their brand voice and how creative might be used across their various marketing channels.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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