Multimedia Graphic Designer

📍 Job Overview

Job Title: Multimedia Graphic Designer

Company: JCDecaux Singapore Pte Ltd

Location: Singapore

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: October 01, 2025

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Develop compelling visual assets for diverse marketing campaigns, encompassing social media content, e-flyers, and digital advertisements.

• Design and adapt layouts for both print and digital platforms, ensuring stringent adherence to brand identity guidelines and a cohesive visual narrative.

• Create and produce a broad spectrum of marketing assets, including dynamic pitch decks, engaging social media content, informative e-flyers, targeted email newsletters, and interactive sales tools.

• Support the creation of 3D models, texturing, and animations for campaigns, experiential projects, and large-format digital screens, bringing creative concepts to life.

📝 Enhancement Note: This role is specifically focused on visual creation for marketing and sales, with a strong emphasis on digital and interactive platforms. The inclusion of 3D and motion graphics suggests a need for candidates who can go beyond traditional graphic design and contribute to more dynamic, experiential advertising showcases, aligning with JCDecaux's Out-of-Home advertising focus.

📈 Primary Responsibilities

• Conceptualize and produce high-impact visual assets for marketing campaigns, including social media content, e-flyers, digital advertisements, and presentations, ensuring brand consistency and creative excellence.

• Design and adapt layouts for a wide array of marketing collateral, such as pitch decks, social media content, e-flyers, email newsletters, and interactive sales tools, optimizing for both print and digital channels.

• Assist in modelling, texturing, and animating 3D assets for campaigns and experiential projects, specifically for large-format digital screens, Out-of-Home (OOH) advertising, and event visuals.

• Create motion graphics, simple animations, and visual mockups to effectively communicate and visualize creative ideas, enhancing the impact of marketing initiatives.

• Manage and organize design assets, including photos, videos, and audio files, ensuring efficient retrieval and accessibility for the marketing and design team.

• Optimize and resize visual assets for various digital platforms and formats, ensuring seamless integration and consistent performance across different channels.

• Collaborate closely with the broader marketing and design team to integrate 3D and motion graphics seamlessly into overarching campaign strategies and executions.

• Prepare detailed 2D/3D mockups and artist impressions to effectively support pitches, proposals, and internal discussions, providing a clear visualization of proposed concepts.

📝 Enhancement Note: The responsibilities highlight a blend of core graphic design tasks with specialized skills in 3D and motion graphics, indicating a need for a versatile designer. The emphasis on "experiential projects" and "large-format digital screens" suggests a focus on dynamic, visually rich advertising solutions, which is characteristic of JCDecaux's industry.

🎓 Skills & Qualifications

Education: Diploma or Bachelor’s degree in Graphic Design, Multimedia, Visual Communication, or a closely related field.

Experience: 2–3 years of professional experience in a graphic design role, with a robust portfolio demonstrating excellence in graphic design and foundational experience in 3D and/or motion graphics projects.

Required Skills:

• Proficient in Adobe Creative Cloud suite, specifically Photoshop, Illustrator, and After Effects, for creating and manipulating visual content.

• Strong understanding of graphic design principles, including layout, typography, visual hierarchy, and color theory.

• Experience with presentation software such as Microsoft PowerPoint, Google Slides, or Keynote for creating compelling visual narratives.

• Familiarity with social media platforms and their specific design requirements for content creation.

• Ability to translate complex ideas into clear, concise, and impactful visual designs.

• Basic knowledge of 3D principles, including modelling, lighting, texturing, and rendering.

• Excellent communication skills, with the ability to articulate design choices and ideas effectively to stakeholders.

• A strong sense of ownership, rigorous attention to detail, and a proactive approach to problem-solving.

Preferred Skills:

• Working knowledge of modern UI/UX design tools such as Figma or Sketch for interface design tasks.

• Command of front-end web technologies, including HTML5, CSS3, and JavaScript, for richer digital asset creation.

• Working knowledge of 3D software such as Blender, Cinema 4D, or similar for advanced 3D asset creation and animation.

• AI-competency in design tools like Freepik, Gamma, Midjourney, and HeyGen, demonstrating an interest in leveraging AI for design efficiency and innovation.

📝 Enhancement Note: The requirements emphasize a strong foundation in traditional graphic design alongside a growing need for 3D and motion graphics skills. The inclusion of AI design tools suggests a forward-thinking approach to design processes and efficiency, which is a valuable asset for candidates to highlight.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 2-3 years of graphic design work, with a dedicated section highlighting any 3D modelling, texturing, animation, or motion graphics projects.

• Case studies demonstrating the ability to translate marketing objectives into visually compelling designs for digital and print platforms.

• Examples of social media content, e-flyers, digital ads, and presentations that display a strong understanding of brand consistency and audience engagement.

• Visualizations of pitch decks or interactive sales tools that illustrate effective communication of ideas and value propositions.

Process Documentation:

• Evidence of workflow for designing and adapting layouts for both print and digital media, ensuring brand guideline adherence.

• Examples of the process followed for creating 3D assets, including modelling, texturing, and animation stages, if applicable.

• Documentation or examples of how motion graphics and visual mockups are developed to bring creative ideas to life.

• A clear outline of how design assets are maintained and organized for efficient team access.

📝 Enhancement Note: Candidates are expected to present a portfolio that not only showcases their graphic design skills but also their burgeoning capabilities in 3D and motion graphics. Highlighting the process behind the creation of these assets, especially in relation to marketing objectives and brand consistency, will be crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Multimedia Graphic Designers with 2-3 years of experience in Singapore, the estimated annual salary range is SGD 40,000 to SGD 55,000. This estimation accounts for the cost of living in Singapore, the specific skill set required (including 3D/motion graphics and AI tools), and the company's industry.

Benefits:

• Comprehensive health insurance coverage.

• Opportunities for professional development and upskilling in areas like advanced 3D/motion graphics and AI design tools.

• Access to cutting-edge design software and technology.

• Collaborative and creative work environment within a leading Out-of-Home advertising company.

• Potential for involvement in high-profile advertising campaigns and experiential projects.

• Standard leave entitlements (annual, sick, etc.) as per Singapore labor laws.

Working Hours: The standard working hours are approximately 40 hours per week, typically from Monday to Friday. While a structured work week is expected, flexibility may be available depending on project demands and deadlines, common in creative roles.

📝 Enhancement Note: The salary range is an estimate based on current market data for similar roles in Singapore. It's important for candidates to research current salary expectations for Multimedia Graphic Designers with the specified experience and skill set in Singapore to have a well-informed negotiation position.

🎯 Team & Company Context

🏢 Company Culture

Industry: Out-of-Home (OOH) Advertising and Media. JCDecaux is a global leader in this sector, specializing in street furniture, transport advertising, and large-format digital screens.

Company Size: JCDecaux operates globally with a significant employee base. While the exact size in Singapore isn't specified, it's part of a large, established international corporation, suggesting structured processes and opportunities for global collaboration.

Founded: JCDecaux was founded in 1964, bringing decades of experience and innovation to the advertising industry. This history implies a stable company with established expertise and a long-term vision.

Team Structure:

• The Multimedia Graphic Designer will likely be part of a Marketing or Design team, working closely with marketing specialists, campaign managers, and potentially sales teams.

• The team structure is expected to be collaborative, with reporting lines to a Creative Director or Marketing Manager, fostering cross-functional interaction for campaign development.

Methodology:

• Design processes will likely involve creative brainstorming, concept development, client/stakeholder feedback integration, and iterative refinement.

• Emphasis on data-driven design for digital platforms, optimizing assets for engagement and performance.

• Workflow planning to manage multiple projects simultaneously, ensuring timely delivery of assets for campaigns and sales initiatives.

Company Website: https://www.jcdecaux.com/ (Global site; specific Singapore details may vary)

📝 Enhancement Note: JCDecaux's focus on OOH advertising means the design work will often be large-scale and impactful. The company culture likely values creativity, innovation, and a results-oriented approach, driven by the need to capture attention in public spaces and digital out-of-home environments.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level position for a Multimedia Graphic Designer. It requires foundational graphic design skills combined with emerging expertise in 3D and motion graphics, indicating a path for specialization and growth beyond entry-level design.

Reporting Structure: The Multimedia Graphic Designer will likely report to a Creative Lead, Design Manager, or Marketing Manager. This structure provides mentorship and guidance while allowing for independent contribution to projects. There will be significant collaboration with marketing, sales, and potentially production teams.

Operations Impact: The role directly impacts revenue and business decisions by creating visually compelling marketing collateral, pitch decks, and advertising assets that attract clients and drive campaign effectiveness. High-quality visuals are crucial for securing advertising contracts and ensuring the success of campaigns displayed on JCDecaux's extensive network.

Growth Opportunities:

• Specialization: Deepen expertise in 3D modelling, animation, and motion graphics, becoming a go-to specialist for advanced visual content.

• Skill Development: Acquire proficiency in new design software, AI-powered design tools, and emerging digital/interactive design trends relevant to OOH advertising.

• Leadership Potential: Progress to a Senior Multimedia Graphic Designer role, potentially leading smaller design projects or mentoring junior designers, and contributing to broader creative strategy.

• Cross-functional Exposure: Gain experience working on diverse campaign types and with different business units, understanding the strategic application of design across the organization.

📝 Enhancement Note: The growth path suggests a transition from executing design tasks to owning specific aspects of visual production and potentially influencing creative direction, especially in areas like digital and experiential advertising.

🌐 Work Environment

Office Type: The role is on-site, indicating a traditional office environment within JCDecaux's Singapore operations. This setting typically fosters direct collaboration and team synergy.

Office Location(s): Singapore. Specific office address details are not provided but are implied to be within a commercial or business district in Singapore.

Workspace Context:

• A collaborative workspace designed to encourage interaction among designers, marketing professionals, and sales teams.

• Access to industry-standard design hardware and software, including powerful workstations and licenses for Adobe Creative Cloud and potentially 3D software.

• Opportunities for brainstorming sessions, design critiques, and team meetings to share ideas and progress on projects.

• The environment is likely dynamic, reflecting the fast-paced nature of the advertising industry, with a focus on creative output and client-centric solutions.

Work Schedule: The typical work schedule is Monday to Friday, aligning with standard business hours. However, the creative and advertising industry often requires flexibility to meet campaign deadlines, which may involve occasional overtime or adjusted hours during peak periods.

📝 Enhancement Note: An on-site role in a company like JCDecaux suggests a structured, team-oriented environment where collaboration and in-person feedback are valued for creative output.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and creative output.

• Technical Assessment/Portfolio Review: A deeper dive into the candidate's portfolio, discussing specific projects, design choices, and technical skills (Adobe Suite, 3D/motion graphics). This may involve a practical design exercise or a detailed presentation of past work.

• Team/Manager Interview: Discussion about creative process, problem-solving abilities, collaboration style, and cultural fit with the marketing/design team. Questions may focus on translating briefs into visuals and managing deadlines.

• Final Interview: Potentially with a senior leader to discuss career aspirations and overall alignment with JCDecaux's vision.

Portfolio Review Tips:

• Showcase Versatility: Ensure your portfolio clearly demonstrates both strong graphic design foundations and your capabilities in 3D and motion graphics. Include specific examples of projects for digital platforms, marketing campaigns, and any experiential or large-format applications.

• Highlight Process: For key projects, briefly explain your thought process, from understanding the brief to final execution. Detail how you addressed challenges and incorporated feedback to achieve the desired outcome.

• Quantify Impact (If Possible): If any of your designs contributed to measurable marketing success (e.g., increased engagement, successful campaign launch), highlight these achievements.

• Tailor to the Role: Emphasize projects that align with JCDecaux's focus on OOH advertising, digital screens, and compelling visual storytelling. Include examples of pitch decks or sales collateral if available.

• AI Tool Integration: If you've used AI design tools effectively, be prepared to discuss how they enhanced your workflow or creative output.

Challenge Preparation:

• Be ready for a practical design challenge that may involve creating a visual concept for a hypothetical OOH campaign or adapting existing assets for a new digital platform.

• Practice articulating your design choices clearly and concisely, explaining how your decisions meet the brief's objectives and align with brand guidelines.

• Prepare to discuss your experience with 3D/motion graphics software and your approach to learning new creative technologies.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should be prepared to discuss their creative process, technical skills, and how they can contribute to JCDecaux's innovative advertising solutions. Highlighting adaptability and a willingness to learn are key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Photoshop (advanced image manipulation, digital asset creation), Illustrator (vector graphics, logos, illustrations), After Effects (motion graphics, animation, visual effects).

• Presentation Software: Microsoft PowerPoint, Google Slides, Keynote (for pitch decks and sales collateral).

• AI Design Tools: Freepik, Gamma, Midjourney, HeyGen (demonstrates proficiency and interest in leveraging AI for design).

• UI/UX Design Tools (Preferred): Figma, Sketch (for interactive design elements and potentially digital ad interfaces).

Analytics & Reporting: While not explicitly mentioned, an understanding of how design performance is measured on digital platforms (e.g., engagement rates, click-through rates) would be beneficial.

CRM & Automation: Familiarity with how design assets are integrated into marketing automation platforms or CRM systems for campaign deployment might be a plus, though not a primary requirement.

📝 Enhancement Note: Proficiency in Adobe Creative Cloud is non-negotiable. Experience with Figma/Sketch and 3D software like Blender/Cinema 4D are strong differentiators. Demonstrating familiarity with AI design tools shows adaptability and a forward-thinking mindset.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value in an advertising company, driving the creation of unique and impactful visual solutions.

• Collaboration: Essential for working with marketing, sales, and other creative professionals to achieve campaign goals.

• Attention to Detail: Crucial for maintaining brand integrity and producing polished, high-quality visuals across all platforms.

• Efficiency & Adaptability: The ability to manage multiple projects, meet deadlines, and adapt to changing client needs and industry trends is highly valued.

• Results-Oriented: A focus on how design contributes to marketing objectives and business success.

Collaboration Style:

• Cross-functional Integration: Actively participate in team meetings and discussions with marketing and sales to understand campaign objectives and client requirements, providing design solutions that meet strategic goals.

• Feedback Exchange: Openness to receiving and providing constructive feedback on design work during review sessions to refine concepts and improve final outputs.

• Knowledge Sharing: Willingness to share insights on design trends, new tools, and best practices within the design and marketing teams.

📝 Enhancement Note: The culture likely emphasizes a blend of creative freedom and disciplined execution, with a strong focus on delivering impactful visual solutions that drive business outcomes for JCDecaux's advertising clients.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Ensuring innovative designs remain within JCDecaux's brand guidelines and client briefs.

• Rapidly Evolving Design Technologies: Staying current with new software, AI tools, and design trends in both graphic and 3D/motion graphics.

• Managing Multiple Project Demands: Effectively prioritizing and delivering high-quality work under tight deadlines across various campaign types.

• Translating Complex Ideas into Simple Visuals: Effectively communicating abstract concepts or technical information through design for advertising purposes.

Learning & Development Opportunities:

• Advanced Software Training: Access to courses or workshops to deepen skills in After Effects, 3D software (Blender, Cinema 4D), and potentially AI design platforms.

• Industry Exposure: Opportunities to work on diverse and high-profile advertising campaigns, gaining experience in different media formats.

• Mentorship: Learning from experienced designers and marketing professionals within the JCDecaux network.

• Emerging Technology Exploration: Encouragement to experiment with and integrate new AI design tools and techniques into the workflow.

📝 Enhancement Note: The challenges are typical for a creative role in a dynamic industry, emphasizing the need for continuous learning and adaptability. The growth opportunities are geared towards becoming a more versatile and skilled designer within the OOH advertising space.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex marketing brief into a clear visual concept. What was your process, and what was the outcome?" (Focus on process, problem-solving, and design rationale.)

• "How do you ensure brand consistency across various digital and print marketing materials?" (Highlight attention to detail and understanding of brand guidelines.)

• "Walk us through a project where you used 3D or motion graphics. What software did you use, what challenges did you face, and how did you overcome them?" (Demonstrate technical skills and problem-solving in specialized areas.)

Company & Culture Questions:

• "What interests you about JCDecaux and the Out-of-Home advertising industry?" (Research JCDecaux's recent campaigns, innovations, and market position.)

• "How would you describe your ideal collaborative environment, especially when working with marketing and sales teams?" (Align your style with the company's emphasis on cross-functional teamwork.)

Portfolio Presentation Strategy:

• Storytelling: For each selected project, tell a brief story: the objective, your approach, the tools used, the challenges, and the final result/impact.

• Visual Clarity: Ensure your digital portfolio is well-organized, visually appealing, and easy to navigate. Use high-quality images and clear descriptions.

• Highlight Key Skills: Strategically point out examples that showcase your proficiency in Adobe Creative Suite, your 3D/motion graphics work, and any AI tool application.

• Tailor to JCDecaux: Emphasize projects relevant to large-format displays, digital advertising, or compelling visual narratives for brands. Be prepared to discuss how your work aligns with JCDecaux's mission.

📝 Enhancement Note: Preparation should focus on demonstrating a strong foundation in graphic design, emerging skills in 3D/motion graphics, and an understanding of how design contributes to the business objectives of an OOH advertising leader like JCDecaux.

📌 Application Steps

To apply for this Multimedia Graphic Designer position:

• Submit your resume and a link to your online portfolio through the provided application link on the Freshteam portal.

• Tailor your resume to highlight keywords and responsibilities mentioned in the job description, such as "graphic design," "digital assets," "3D modelling," "motion graphics," and specific software proficiency (Adobe Creative Cloud, Figma, etc.).

• Curate your portfolio to prominently feature your strongest graphic design work, alongside any relevant 3D/motion graphics projects. Prepare to discuss your creative process and technical skills during interviews.

• Research JCDecaux Singapore's recent campaigns and their presence in the OOH advertising market to better understand their visual language and strategic direction.

• Prepare specific examples for potential interview questions related to creative problem-solving, collaboration, and adapting to new technologies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with JCDecaux Singapore Pte Ltd before making application decisions.

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