Motion Graphic Designer

📍 Job Overview

Job Title: Motion Graphic Designer

Company: WPP Production

Location: Bogota, Colombia

Job Type: Full-Time

Category: Creative & Media / Art & Design

Date Posted: 2026-02-16T16:26:31

Experience Level: 2-5 years

Remote Status: Hybrid

🚀 Role Summary

• Design and animate dynamic motion graphics, titles, and transitions to translate brand concepts for diverse digital platforms.

• Ensure strict adherence to established brand guidelines (Master KV) and visual identity across all animated assets.

• Collaborate closely with video editors and graphic designers to seamlessly integrate motion graphics into final video productions and static assets.

• Adapt and optimize existing motion graphics for various formats and durations, including social media, digital spots, and presentations.

• Maintain organized project files and stay current with emerging motion graphics trends and design tools.

📝 Enhancement Note: This role is for a Motion Graphic Designer focused on translating brand aesthetics into animated content, requiring a strong understanding of brand guidelines and collaborative integration with video and graphic design teams. The emphasis on "Master KV" suggests a core creative asset that needs to be consistently applied and adapted through motion.

📈 Primary Responsibilities

• Develop and produce high-quality motion graphics, including animated logos, lower thirds, transitions, and dynamic text animations, adhering precisely to the Master KV and brand manual.

• Execute adaptations of motion graphics for a variety of platforms and deliverables, such as social media campaigns, digital advertisements, event visuals, and internal presentations.

• Work in tandem with Video Editors to ensure smooth integration of animated elements into the final video edit, maintaining narrative flow and visual appeal.

• Partner with the VML Graphic Design team to ensure cohesive visual communication between static design elements and animated content.

• Implement efficient file management practices for all project assets, ensuring proper organization, version control, and accessibility for team members.

• Proactively research and incorporate the latest motion graphics techniques, software advancements, and industry trends into creative workflows.

• Contribute to the conceptualization and storyboarding phases for motion graphics projects, offering creative solutions that align with client objectives.

• Ensure all animated outputs meet technical specifications and quality standards for intended platforms.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution, technical proficiency, and collaborative integration within a production environment. The emphasis on "Master KV" and "brand manual" indicates a need for meticulous brand stewardship in animated form.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Animation, Digital Media, or a related field is typically expected for this level of experience.

Experience: A minimum of 3 years of demonstrable experience as a Motion Graphic Designer, preferably within an agency setting, a marketing department, or a dedicated content production unit.

Required Skills:

• Advanced proficiency in Adobe After Effects for motion graphics creation and animation.

• Expert command of Adobe Premiere Pro for video editing and integration workflows.

• Strong skills in Adobe Illustrator for creating vector assets and graphics.

• Proficient use of Adobe Photoshop for image manipulation and asset preparation.

• Solid understanding of fundamental design principles, including typography, composition, color theory, and visual hierarchy as applied to animation.

• Proven ability to interpret and strictly apply complex brand guidelines (Master KV) and corporate identity manuals.

• Demonstrated experience in adapting creative assets to various formats and aspect ratios for digital and social media platforms.

• Excellent file management and organizational skills, with a systematic approach to project archiving.

• Strong communication and interpersonal skills for effective collaboration within a team environment.

Preferred Skills:

• Experience with 3D design software such as Cinema 4D or Blender for advanced visual effects and animation.

• Familiarity with prototyping or UI/UX animation tools like Figma or Adobe XD for interactive motion design.

• Proficiency in English or other relevant languages, beneficial for working with global teams and clients.

• Previous experience working with brands from Central America.

📝 Enhancement Note: The required skills are heavily weighted towards the Adobe Creative Suite, with a strong emphasis on After Effects and adherence to brand guidelines. Preferred skills indicate a desire for candidates who can offer more advanced 3D or UI/UX animation capabilities, suggesting potential for growth and expanded project scope.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3 years of professional motion graphics work.

• Demonstrations of animation skills across various elements: animated logos, title sequences, lower thirds, explainer video animations, and social media motion graphics.

• Case studies or examples that clearly illustrate the adaptation of a Master KV or core creative concept into multiple animated formats for different platforms.

• Evidence of strong design principles, including effective use of typography, color, composition, and pacing in animated pieces.

• Projects that highlight meticulous attention to brand guidelines and consistency in visual execution.

Process Documentation:

• Ability to articulate the workflow for creating motion graphics, from concept development and storyboarding to animation, rendering, and final delivery.

• Experience in documenting project processes, including file naming conventions, asset organization, and version control strategies.

• Demonstrations of how to manage feedback loops and revisions effectively within a collaborative design and production process.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of the candidate's ability to execute brand-aligned motion graphics. Emphasis should be placed on demonstrating adaptability and meticulous adherence to established creative frameworks like the "Master KV."

💵 Compensation & Benefits

Salary Range: For a Motion Graphic Designer with 2-5 years of experience in Bogota, Colombia, the estimated annual salary range is between COP 40,000,000 and COP 70,000,000. This range can vary based on the depth of experience, specific skill set (e.g., 3D animation proficiency), and the overall value brought to the WPP Production team.

Benefits:

• Hybrid working model with approximately four days in the office, fostering collaboration and creativity.

• Opportunity to work with a global production company, WPP Production, part of the larger WPP network.

• Exposure to diverse projects and clients within an AI-driven marketing landscape.

• Potential for professional development and skill enhancement in motion graphics and related design fields.

• Collaborative and borderless work environment valuing craft excellence and innovation.

• Access to global career opportunities within the WPP network.

• Contributions to shaping the future of content production at scale.

Working Hours: The role is expected to involve a standard full-time work schedule, likely around 40 hours per week, with a hybrid model requiring approximately four days per week in the Bogota office. Flexibility may be discussed during the interview process.

📝 Enhancement Note: Salary is estimated based on typical market rates for skilled creative professionals in Bogota with 2-5 years of experience. The benefits strongly emphasize the professional growth and global exposure offered by WPP Production.

🎯 Team & Company Context

🏢 Company Culture

Industry: WPP Production operates within the global content production and creative transformation industry, leveraging technology and human craft to deliver multi-channel content systems for clients. As part of WPP, it's at the forefront of AI-driven marketing and production.

Company Size: WPP Production is a unified global production company, implying a large, interconnected organization with specialized teams and significant operational scale. WPP itself is one of the world's largest advertising and marketing conglomerates.

Founded: While WPP was founded in 1982, WPP Production represents a more recent consolidation and strategic evolution, emphasizing its forward-looking approach to production in the current AI-influenced marketing landscape.

Team Structure:

• The Motion Graphic Designer will likely be part of a broader creative or production team within WPP Production's Bogota hub.

• This team is expected to include other designers, video editors, producers, and potentially brand specialists.

• The structure emphasizes collaboration, with close ties to the VML Graphic Design team and Video Editors.

Methodology:

• WPP Production's methodology centers on a "connected organization" that combines human craft with next-generation technology, including AI, to produce content at scale.

• The approach is designed for "borderless collaboration" and focuses on delivering "multi-channel content systems."

• Emphasis is placed on originating, designing, and delivering content efficiently and effectively for an "always-on" marketing world.

Company Website: https://www.hogarth.com/jobs (and wpp.com for parent company information)

📝 Enhancement Note: The company culture is positioned as innovative, collaborative, and global, with a strong emphasis on leveraging technology and human expertise to meet the demands of modern, AI-driven marketing. The "borderless collaboration" aspect is key.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level Motion Graphic Designer, requiring 3+ years of experience. It involves executing creative briefs, adapting existing brand assets, and collaborating within a production workflow. It is not typically considered a pure "operations" role in the traditional sense of Sales Ops or Rev Ops, but rather a critical function within the creative operations of a large production entity.

Reporting Structure: The Motion Graphic Designer will likely report to a Creative Lead, Art Director, or Production Manager within the WPP Production team. They will also work closely with editors and graphic designers across VML and WPP Production.

Operations Impact: While not directly sales or revenue operations, this role has a significant impact on the quality and consistency of client-facing creative output. High-quality motion graphics directly influence brand perception, engagement rates, and the overall effectiveness of marketing campaigns, indirectly contributing to client success and revenue generation.

Growth Opportunities:

• Specialization in advanced motion graphics techniques, including 3D animation (Cinema 4D, Blender) or interactive/UI animation.

• Progression to Senior Motion Graphic Designer, leading projects and mentoring junior staff.

• Transition into Art Direction or Creative Direction roles within WPP Production or VML.

• Development of cross-functional skills, such as video editing, project management, or client communication.

• Opportunities to work on high-profile global brands and campaigns.

📝 Enhancement Note: This is a creative role within the broader operational framework of a large production company. Growth opportunities lean towards creative specialization and leadership within the design and production disciplines.

🌐 Work Environment

Office Type: The company operates a hybrid working model, indicating a modern office environment designed for collaboration. This means the Bogota office will likely feature open-plan workspaces, meeting rooms, and potentially dedicated creative studios or edit suites.

Office Location(s): Bogota, Colombia. Specific office address details would typically be provided upon inquiry or during the interview process.

Workspace Context:

• The workspace is designed to foster creativity and collaboration, with teams expected to be in the office approximately four days a week.

• Access to industry-standard design software and hardware is implied.

• Opportunities for direct interaction and feedback with colleagues from VML and WPP Production, including editors, graphic designers, and creative leads.

• A dynamic environment where the latest trends in motion graphics and AI-driven marketing are likely to be discussed and implemented.

Work Schedule: A standard full-time work schedule is expected, with the hybrid model allowing for some flexibility. The four-day office presence aims to balance in-person collaboration with personal flexibility.

📝 Enhancement Note: The hybrid model is a key feature, suggesting a focus on balancing in-person collaboration with employee flexibility. The environment is geared towards creative output and cutting-edge production techniques.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and creative fit.

• Technical Assessment/Portfolio Review: A deeper dive into the candidate's portfolio, potentially including a practical test or a discussion of specific projects, focusing on their ability to apply brand guidelines and execute complex animations. This is where they will assess your "Master KV" adaptation skills.

• Team/Hiring Manager Interview: Discussion about experience, collaborative approach, problem-solving skills, and cultural fit within the WPP Production team.

• Final Interview (Potentially): May involve senior leadership or cross-functional leads to assess strategic thinking and broader impact.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects. Prioritize those that demonstrate your ability to work with brand guidelines and adapt core creative concepts (like a "Master KV").

• Showcase Versatility: Include examples of different types of motion graphics (e.g., social media, explainer videos, title cards) and styles.

• Highlight Process: Briefly explain your creative process for key projects, focusing on how you interpreted the brief, developed concepts, and executed the animation.

• Demonstrate Brand Adherence: If possible, show a project where you successfully applied strict brand guidelines. Explain how you maintained consistency.

• Technical Proficiency: Ensure your reel is well-edited, visually engaging, and showcases your technical skills in After Effects and other relevant software. Include a clear call to action or contact information at the end.

• Adaptation Examples: If you have examples of adapting a single concept into multiple formats, make sure these are prominent.

Challenge Preparation:

• Be ready to discuss your experience with Adobe After Effects, Premiere Pro, Illustrator, and Photoshop in detail.

• Prepare to talk about your understanding of design principles (typography, color, composition).

• Anticipate questions about how you interpret and apply brand guidelines, specifically referencing a "Master KV" concept.

• Practice explaining your creative process for a few key portfolio pieces.

• Be ready to discuss your experience working in collaborative environments and with video editors.

📝 Enhancement Note: The portfolio review is paramount. Candidates must be prepared to demonstrate their understanding of brand stewardship and their ability to translate a core creative asset into compelling motion graphics across various platforms.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: Essential for motion graphics creation, animation, and visual effects. Proficiency expected at an advanced level.

• Adobe Premiere Pro: Crucial for integrating motion graphics into video timelines and basic video editing tasks.

• Adobe Illustrator: Used for creating vector assets, logos, and graphic elements that will be animated.

• Adobe Photoshop: Utilized for image editing, asset preparation, and creating raster-based graphics for motion.

Analytics & Reporting: While not a direct analytics role, understanding how motion graphics perform on different platforms (e.g., engagement rates on social media) could be beneficial.

CRM & Automation: Not directly applicable to this role, but familiarity with project management tools used within WPP Production could be a plus.

Preferred/Advanced Tools:

• Cinema 4D / Blender: For 3D modeling, animation, and rendering, allowing for more complex visual effects.

• Figma / Adobe XD: For UI/UX animation, interactive prototypes, and web-based motion design.

📝 Enhancement Note: The core technology stack is firmly within the Adobe Creative Suite. Proficiency in After Effects, Premiere Pro, Illustrator, and Photoshop is non-negotiable. Experience with 3D software or UI/UX animation tools is a significant advantage.

👥 Team Culture & Values

Operations Values:

• Craft Excellence: A commitment to high-quality, polished creative output, valuing human skill and attention to detail.

• Innovation: Embracing new technologies, including AI, to enhance creative capabilities and production efficiency, without replacing human creativity.

• Collaboration: Fostering a "borderless" and connected work environment where teams work together seamlessly across disciplines and geographies.

• Efficiency: Streamlining production processes to deliver content systems at scale, meeting the demands of an "always-on" marketing world.

• Adaptability: The ability to translate core creative concepts (like the Master KV) into numerous formats and for diverse platforms.

Collaboration Style:

• Highly collaborative, with emphasis on cross-functional teamwork between motion designers, graphic designers, video editors, and producers.

• Open communication and feedback are encouraged to ensure cohesive and effective content.

• A global mindset, working within an interconnected organization that values diverse perspectives.

📝 Enhancement Note: The culture emphasizes a blend of traditional craft with modern technological integration, particularly AI. Collaboration is key, and adaptability in creative execution is highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency at Scale: Translating a core creative concept (Master KV) into numerous animated assets across different platforms while maintaining strict brand adherence can be challenging.

• Keeping Pace with Technology: The rapid evolution of motion graphics software, AI tools, and platform-specific requirements demands continuous learning.

• Balancing Creative Vision with Technical Constraints: Ensuring creative ambition is met within practical production timelines, budgets, and technical specifications.

• Adapting to New Briefs: Quickly understanding and creatively responding to diverse client briefs and evolving project requirements.

Learning & Development Opportunities:

• Advanced training in 3D animation software (Cinema 4D, Blender) or UI/UX animation tools.

• Workshops and courses on new motion graphics techniques, software updates, and AI tools relevant to content production.

• Opportunities to work on a wide variety of global brands and campaign types, enhancing portfolio diversity.

• Mentorship from senior creative leads and potential for career advancement within WPP Production or VML.

• Exposure to the strategic application of content production within AI-driven marketing landscapes.

📝 Enhancement Note: The role offers significant opportunities for skill enhancement and career progression within a leading global production and advertising network, provided the candidate embraces continuous learning and adapts to evolving industry demands.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a core creative concept, like a 'Master KV,' into a series of animated assets for different platforms. How do you ensure brand consistency?" (Focus on your systematic approach, understanding of brand guidelines, and adaptation techniques.)

• "Walk me through a challenging project where you had to collaborate closely with a video editor or another designer. What was your role, and how did you ensure a smooth workflow and successful integration of your motion graphics?" (Highlight your communication, problem-solving, and collaborative skills.)

Company & Culture Questions:

• "What attracts you to WPP Production and our approach to content creation in an AI-driven marketing world?" (Research WPP's mission and WPP Production's unique selling points.)

• "How do you see your motion graphics skills contributing to a 'borderless collaboration' environment?" (Connect your skills to the company's values and operational model.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a strong, concise reel that showcases your best work. For specific projects, prepare a brief narrative: the brief/challenge, your creative solution, your role, the tools used, and the outcome (if quantifiable).

• Emphasize Brand Stewardship: When discussing projects, highlight how you adhered to and creatively applied brand guidelines. If you have an example of adapting a "Master KV," make it a centerpiece.

• Showcase Technical Range: Be ready to discuss the software and techniques used in your projects. If you mention 3D or UI/UX animation, be prepared to show examples.

• Tell a Story: For each project, explain the "why" and "how" behind your creative decisions, not just the "what."

• Be Prepared for Live Exercises: Some companies may present a brief or a static asset and ask you to quickly sketch out ideas or create a short animation. Practice this kind of spontaneous creative problem-solving.

📝 Enhancement Note: Preparation should focus on articulating your creative process, demonstrating your understanding of brand consistency, and showcasing your collaborative capabilities. The portfolio is your primary tool, so be ready to discuss it in depth.

📌 Application Steps

To apply for this Motion Graphic Designer position:

• Submit your application through the provided application link on Hogarth's job portal.

• Tailor Your Resume: Highlight your 3+ years of experience, specific software proficiencies (Adobe Creative Suite, and any 3D/UI/UX tools), and achievements relevant to motion graphics creation and brand adaptation. Use keywords like "Motion Graphics," "After Effects," "Brand Guidelines," "Content Production," and "Video Integration."

• Curate Your Portfolio: Ensure your portfolio prominently features projects demonstrating your ability to translate core creative concepts (like a "Master KV") into dynamic animations for various platforms. Prioritize quality over quantity and be ready to discuss your process.

• Prepare for the Interview: Research WPP Production and its parent company, WPP. Practice explaining your creative process, your approach to brand consistency, and your experience collaborating with other creative professionals. Be ready to discuss your portfolio in detail.

• Understand the Hybrid Model: Be prepared to discuss your comfort level with a hybrid work arrangement, typically involving four days in the office per week.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details, particularly regarding salary and specific benefits, should be verified directly with WPP Production during the application and interview process.