Motion Graphic Designer

📍 Job Overview

Job Title: Motion Graphic Designer

Company: High Tide Inc.

Location: São Paulo, São Paulo, Brazil

Job Type: CONTRACTOR

Category: Creative & Media / Art & Design / Marketing / Retail

Date Posted: April 06, 2026

Experience Level: 2-5 years

Remote Status: Fully Remote (Candidates based anywhere in Brazil)

🚀 Role Summary

• Design and produce high-quality motion graphics and video content for diverse digital, social, and in-store retail channels, driving brand engagement and conversions.

• Translate static design concepts into dynamic visual narratives, enhancing storytelling and campaign impact through animated assets.

• Collaborate closely with creative and marketing teams to ensure all motion content aligns with brand guidelines and campaign objectives, supporting a global cannabis retail brand.

• Execute fast-turnaround edits and iterations for short-form video content, optimizing for engagement across platforms like reels and product features.

• Manage multiple projects effectively, maintaining organized files and meticulous version control in a dynamic, fast-paced environment.

📝 Enhancement Note: This role is for a Contract Motion Graphic Designer supporting High Tide's global operations, specifically focusing on content creation for their retail and marketing initiatives. While the role is remote within Brazil, it's crucial to note that High Tide does not operate or market within Brazil itself, meaning the role is essentially an international remote contractor position. The primary focus is on visual storytelling and brand activation through motion graphics and video.

📈 Primary Responsibilities

• Create compelling motion graphics and video content for web, social media platforms (e.g., ads, reels), and in-store digital screens, ensuring maximum engagement and conversion rates.

• Animate static digital assets, including website banners, product spotlights, and dynamic campaign visuals, to enhance brand messaging and user experience.

• Develop and execute short-form video content tailored for specific platforms and marketing objectives, focusing on impactful storytelling and visual appeal.

• Translate existing static designs into dynamic motion sequences, effectively communicating product features, benefits, and brand narratives.

• Perform rapid edits and iterations on motion graphics and video projects based on evolving campaign needs, stakeholder feedback, and market trends.

• Ensure strict adherence to brand guidelines across all motion outputs, maintaining visual consistency and brand integrity across all channels.

• Produce engaging animations for retail environments, including dynamic content for televisions, window displays, and digital signage to capture customer attention.

• Provide essential motion asset support for product launches and integrated marketing campaigns, ensuring timely delivery across multiple distribution channels.

• Adapt and version existing motion content for various formats, placements, and international markets, demonstrating flexibility and understanding of regional nuances.

• Collaborate effectively with designers, marketers, and other stakeholders to align motion content with overarching campaign strategies and creative direction.

• Edit and enhance raw video footage to create polished marketing materials and brand storytelling assets, ensuring high production value.

• Contribute actively to the conceptualization and development of innovative motion-led campaigns and content strategies.

• Manage multiple concurrent projects, prioritizing tasks, meeting deadlines, and maintaining a high level of detail and accuracy.

• Maintain organized project files, digital assets, and robust version control systems to ensure efficient workflow and easy retrieval.

• Communicate clearly and proactively regarding project timelines, feedback incorporation, and creative direction adjustments with team members and stakeholders.

• Export and deliver final motion graphics and video assets in specified formats and technical requirements, ensuring readiness for deployment.

• Conduct thorough quality control checks on all outputs, verifying accuracy in timing, transitions, typography, and overall visual aesthetic.

• Review motion assets for consistency across different platforms and retail environments to ensure a unified brand experience.

📝 Enhancement Note: The responsibilities clearly indicate a need for a versatile motion designer capable of producing content for a wide range of applications, from social media to large-format retail displays. The emphasis on "fast-turnaround edits" and "adapting and versioning content" suggests a high-volume, dynamic workflow often found in retail marketing operations. The need to "translate static designs into motion" highlights the core skill of bringing brand assets to life.

🎓 Skills & Qualifications

Education:

Experience:

• 2 to 5 years of professional experience specifically in motion design, video production, or a similar creative role.

• Demonstrated experience creating engaging content for social media platforms, web, and digital retail screens.

• Proven ability to work within established brand systems while creatively elevating them through motion graphics.

Required Skills:

• Mastery proficiency in Adobe After Effects for animation and motion graphics creation.

• Expert-level skills in Adobe Premiere Pro for video editing and assembly.

• Advanced proficiency in Adobe Photoshop for asset creation, manipulation, and preparation.

• Strong command of Adobe Illustrator for vector graphic creation and integration into motion projects.

• Deep understanding of fundamental motion design principles, including timing, pacing, easing, and visual storytelling techniques.

• Ability to translate creative briefs and static designs into dynamic, engaging motion graphics and video content.

• Experience in producing video content optimized for various digital and social media platforms.

• Familiarity with creating animations for retail environments, digital signage, and in-store displays.

• Excellent organizational skills with a keen eye for detail and strong multitasking abilities.

Preferred Skills:

• Experience with 3D animation software (e.g., Cinema 4D, Blender) for enhanced visual depth.

• Familiarity with project management tools (e.g., Asana, Trello, Jira) for workflow tracking.

• Understanding of UI/UX principles as they apply to motion in digital interfaces.

• Knowledge of current social media trends and best practices for video content.

• Experience working in a fast-paced agency or in-house creative department environment.

• Basic understanding of video codecs, rendering settings, and file formats for optimal delivery.

📝 Enhancement Note: The requirement for a Bachelor's degree or Diploma suggests a foundational understanding of design principles. The 2-5 years of experience, combined with specific software proficiencies (Adobe Creative Suite), indicates a mid-level role where candidates are expected to be largely self-sufficient. The emphasis on "translating static designs into motion" and "strong understanding of motion principles" points to a need for creative execution rather than purely technical animation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of motion graphics and video projects showcasing a range of styles and applications relevant to digital, social, and retail environments.

• Demonstrations of translating static designs into dynamic motion sequences, highlighting the creative process and final output.

• Examples of short-form video content creation, optimized for engagement on platforms like social media (reels, ads).

• Case studies or project breakdowns that illustrate the problem, your creative solution, and the impact of the motion graphics produced.

Process Documentation:

• Showcase examples of workflow management, including how projects are organized, assets are managed, and version control is maintained.

• Illustrate your process for receiving feedback, iterating on designs, and collaborating with creative and marketing teams to achieve project goals.

• Demonstrate your technical process for preparing and exporting final motion assets in various formats and specifications required for different platforms.

• Include examples of how you approach quality control, ensuring accuracy in timing, typography, and overall visual polish before delivery.

📝 Enhancement Note: A strong portfolio is paramount for this role. It should clearly demonstrate proficiency in motion graphics and video editing, with a focus on commercial applications like social media, digital advertising, and retail displays. Applicants should be prepared to show how they translate static assets into motion and manage the end-to-end production process.

💵 Compensation & Benefits

Salary Range:

Benefits:

• As a contractor, benefits may vary but typically include:
  • Flexible work hours and remote work arrangement, allowing for work-life balance.
  • Opportunity to work with a leading international cannabis retail brand, gaining exposure to global marketing strategies.
  • Potential for project extension or future contract opportunities based on performance.
  • Direct contribution to high-impact marketing campaigns and brand storytelling.

Working Hours:

• Approximately 40 hours per week, with flexibility in scheduling due to the remote nature of the role. The contract may require specific availability for team meetings and project deadlines.

📝 Enhancement Note: As this is a contractor role, traditional employee benefits like health insurance, paid time off, and retirement contributions are typically not included. The compensation is expected to be paid as an hourly rate. The estimated salary range is based on general freelance/contract rates for similar creative roles in Brazil, adjusted for the specific skills and experience level.

🎯 Team & Company Context

🏢 Company Culture

Industry: High Tide operates within the regulated cannabis retail and accessories sector, a rapidly evolving and dynamic global market. This industry requires adaptability, innovation, and a keen understanding of consumer trends and brand positioning. The company is described as "community-grown, retail-forward," suggesting a focus on customer engagement and organic growth.

Company Size: High Tide is a significant player, described as the "second-largest cannabis retailer globally by store count" with "200+ current locations" for its Canna Cabana brand alone. This indicates a large, established organization with a substantial operational footprint, implying a structured yet potentially fast-paced creative environment.

Founded: High Tide has a history of consistent growth, having been named one of Canada’s Top Growing Companies for five consecutive years. This longevity and recognition suggest a stable company with a proven track record and a forward-thinking approach to business.

Team Structure:

• The Motion Graphic Designer will report to the Senior Creative Director, indicating a clear hierarchical structure within the creative department.

• Collaboration is expected with other designers, marketers, and stakeholders across various departments, suggesting a cross-functional team environment.

Methodology:

• Emphasis on creating "experiences that move people, drive engagement, and power our global cannabis retail brand," suggesting a data-informed approach to creative output, focusing on measurable results.

• The company's success in growth rankings points to a strategic and results-oriented methodology in its business operations and marketing efforts.

• A focus on "turning bold ideas into scroll stopping visuals" highlights a commitment to innovative and impactful creative execution.

Company Website: www.hightideinc.com

📝 Enhancement Note: High Tide is presented as a large, growth-oriented company in the cannabis industry, known for its retail presence and innovative approach. The creative team structure suggests direct reporting to senior leadership, implying a role with significant visibility and potential impact on brand messaging.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level individual contributor, requiring specialized skills in motion graphics and video production. The "2-5 years of experience" requirement signifies a transition from junior roles to positions where independent execution and project ownership are expected.

Reporting Structure: The Motion Graphic Designer will report directly to the Senior Creative Director. This close reporting line offers opportunities for direct mentorship, clear creative direction, and exposure to high-level creative strategy discussions. It also means that feedback and performance evaluations will come directly from senior creative leadership.

Operations Impact: The Motion Graphic Designer's work directly impacts High Tide's brand perception, customer engagement, and sales conversion rates across multiple channels. By creating visually compelling content for digital, social, and in-store retail, this role plays a crucial part in bringing marketing campaigns to life, highlighting product features, and communicating the brand's value proposition. The success of campaigns often hinges on the quality and effectiveness of the visual assets produced.

Growth Opportunities:

• Skill Specialization: Deepen expertise in advanced motion graphics techniques, 3D animation, or specific video editing software, becoming a go-to specialist within the creative team.

• Creative Leadership: Progress to a Senior Motion Graphic Designer role, taking on more complex projects, mentoring junior designers, and contributing more significantly to creative strategy and concept development.

• Cross-Functional Exposure: Gain experience working on projects for different business units (e.g., e-commerce, CBD) or markets, broadening understanding of diverse operational needs and consumer bases.

• Project Management: Develop stronger project management skills, potentially leading smaller motion graphics projects or taking ownership of specific campaign asset creation from concept to delivery.

📝 Enhancement Note: While this is a contract role, the company's emphasis on growth and its significant market presence suggest that successful contractors may have opportunities for longer-term engagements or future contract roles. The direct reporting to a Senior Creative Director provides a clear path for mentorship and skill development within the creative discipline.

🌐 Work Environment

Office Type: This is a fully remote position, allowing contractors to work from anywhere within Brazil. This arrangement offers significant flexibility and autonomy.

Office Location(s): While the company's headquarters are likely elsewhere (given its Canadian origins and US/global operations), the role is designated for candidates based in Brazil. High Tide does not operate or market within Brazil, meaning the work is entirely remote and digital, without a physical office presence for the contractor in Brazil.

Workspace Context:

• Autonomy: Contractors are expected to manage their own workspace and maintain productivity independently.

• Digital Collaboration: All collaboration, feedback, and asset sharing will occur through digital channels and project management tools. Effective use of communication platforms is essential.

• Tools & Technology: Access to reliable internet, a capable computer, and the required software (Adobe Creative Suite) is the contractor's responsibility. The company provides the creative direction and assets to work with.

Work Schedule:

• The role is approximately 40 hours per week, with flexibility in daily scheduling. However, contractors will need to be available for synchronous communication (meetings, feedback sessions) which may align with the working hours of the Senior Creative Director and other team members, potentially across different time zones.

📝 Enhancement Note: The fully remote nature of this role offers significant flexibility but requires a high degree of self-discipline and proactive communication. The contractor is responsible for their own work environment and tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Resumes (in English) and portfolios will be screened for relevant experience, software proficiency, and creative output.

• Portfolio Deep Dive: Candidates may be asked to walk through their portfolio, discussing their process, creative decisions, and project outcomes. Be prepared to highlight projects relevant to retail, social media, and digital advertising.

• Skills Assessment/Creative Challenge: A practical exercise or a small creative brief might be issued to assess real-time problem-solving skills, adherence to brand style, and proficiency with the required software (e.g., creating a short animation based on provided assets).

• Team/Director Interview: A discussion with the Senior Creative Director (and potentially other team members) to assess creative vision, collaboration style, communication skills, and cultural fit within a fast-paced, international creative team.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant work. Prioritize projects that demonstrate motion graphics for digital campaigns, social media content, and retail applications.

• Showcase Process: For key projects, include brief explanations of the brief, your creative approach, challenges faced, and the final solution. This demonstrates problem-solving skills.

• Highlight Impact: If possible, include metrics or results that show the effectiveness of your motion graphics (e.g., engagement rates, conversion improvements).

• Technical Proficiency: Ensure your portfolio clearly displays your command of Adobe After Effects, Premiere Pro, Photoshop, and Illustrator.

• Clarity and Organization: Present your portfolio in a clean, easy-to-navigate format (e.g., personal website, Behance, Vimeo). Ensure videos play smoothly and assets are well-organized.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any creative challenge provided. Identify the key objectives, target audience, and required deliverables.

• Time Management: Practice creating short motion pieces within a limited timeframe, simulating the pressure of a real-world project.

• Brand Alignment: If a brand style guide is provided or implied, ensure your work strictly adheres to it.

• Concise Explanation: Be ready to articulate your creative choices and technical approach concisely and clearly.

📝 Enhancement Note: The interview process will likely heavily emphasize the candidate's portfolio and practical skills. A creative challenge is a common way to assess a motion designer's capabilities. Candidates should be prepared to discuss their process and demonstrate their ability to deliver effective visual content for commercial purposes.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: Essential for creating sophisticated motion graphics, animations, and visual effects. Proficiency in its various features, plugins, and expressions is critical.

• Adobe Premiere Pro: Required for video editing, assembly, sound mixing, and final output rendering. Understanding of timeline management, transitions, and color correction is key.

• Adobe Photoshop: Necessary for creating, editing, and optimizing static assets (images, logos, graphics) that will be brought into motion or used in video sequences.

• Adobe Illustrator: Crucial for creating and preparing vector graphics, logos, and illustrations that can be scaled without loss of quality in After Effects.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this role's core responsibilities, but an understanding of how marketing campaigns are managed and deployed through CRM and marketing automation platforms can provide valuable context for the type of assets required.

📝 Enhancement Note: The core technical requirements are explicitly stated: Adobe After Effects, Premiere Pro, Photoshop, and Illustrator. Candidates must demonstrate strong proficiency in this suite. While not directly using CRM or analytics tools, an awareness of how their work fits into broader marketing campaigns is advantageous.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually stunning and engaging content that pushes creative boundaries and captures attention in a competitive market.

• Brand Consistency: A commitment to upholding and enhancing the High Tide brand identity across all visual communications, ensuring a cohesive and recognizable presence.

• Efficiency & Timeliness: An ability to manage workloads effectively, meet deadlines consistently, and deliver high-quality results in a fast-paced environment.

• Collaboration & Communication: A proactive and clear communication style, working effectively with team members and stakeholders to achieve shared creative goals.

• Adaptability: Willingness to embrace new trends, technologies, and project requirements, demonstrating flexibility in a dynamic industry and company.

Collaboration Style:

• Cross-functional Integration: Working closely with designers and marketers to ensure motion graphics complement and elevate overall campaign strategies and visual identity.

• Feedback Loops: Openness to receiving and incorporating constructive feedback from the Senior Creative Director and other stakeholders to refine creative outputs.

• Knowledge Sharing: Contributing to a collaborative environment by sharing insights, techniques, and best practices related to motion graphics and video production.

📝 Enhancement Note: The company values are inferred from their industry position, growth trajectory, and the nature of the role itself. Emphasis is likely placed on creativity, brand adherence, and efficient execution within a collaborative framework.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Output: Producing a consistent stream of high-quality motion graphics and video content for diverse platforms under tight deadlines.

• Brand Evolution: Keeping pace with the evolving visual identity and campaign needs of a growing international brand.

• Technical Adaptation: Staying current with the latest software updates, features, and industry best practices in motion graphics and video production.

• Remote Collaboration: Effectively communicating and collaborating with a remote team, ensuring alignment and clarity without in-person interaction.

Learning & Development Opportunities:

• Advanced Software Techniques: Opportunities to explore and master advanced features within After Effects, Premiere Pro, and potentially other 3D or compositing software.

• Industry Trends: Exposure to global marketing and retail trends, particularly within the cannabis industry, and how they translate into visual content.

• Creative Strategy Input: Potential to contribute to the conceptualization phase of campaigns, offering creative input on how motion graphics can best serve marketing objectives.

• Portfolio Enhancement: Building a robust portfolio with high-profile international brand work, significantly enhancing career prospects.

📝 Enhancement Note: The primary challenges revolve around the demand for consistent, high-quality output in a fast-paced environment and the need for continuous learning. Growth opportunities are tied to skill enhancement, strategic contribution, and building a strong portfolio.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a static design into a compelling motion graphic. Walk me through a specific example from your portfolio." (Focus on methodology, creative problem-solving, and software application.)

• "How do you ensure brand consistency across different motion graphics projects, especially when working with established brand guidelines?" (Highlight attention to detail, understanding of brand systems, and process for adherence.)

Company & Culture Questions:

• "What attracts you to working with High Tide, and what do you know about our brand and the cannabis retail industry?" (Showcase research into the company, industry awareness, and genuine interest.)

• "How do you typically collaborate with designers, marketers, or stakeholders on creative projects?" (Emphasize communication skills, teamwork, and ability to incorporate feedback.)

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as mini-case studies. Explain the brief, your creative process, the tools used, challenges overcome, and the final outcome.

• Highlight Relevance: Focus on projects that best align with the responsibilities outlined in the job description – social media, digital ads, retail displays, product features.

• Technical Demonstration: Be prepared to discuss the technical aspects of your work, such as animation techniques, software shortcuts, or optimization strategies for different platforms.

• Professionalism: Maintain a confident and enthusiastic demeanor. Be ready to answer questions about your work and articulate your value proposition clearly.

📝 Enhancement Note: Interview preparation should focus on showcasing practical skills through portfolio examples, demonstrating an understanding of the company's business, and highlighting strong communication and collaboration abilities. Be ready for a technical assessment or creative challenge.

📌 Application Steps

To apply for this Motion Graphic Designer position:

• Submit your application through the provided career portal link, ensuring your resume is in English.

• Portfolio Customization: Tailor your portfolio to prominently feature projects demonstrating motion graphics for digital, social media, and retail applications. Prioritize examples that showcase your ability to translate static designs into dynamic visuals and your proficiency with Adobe After Effects, Premiere Pro, Photoshop, and Illustrator.

• Resume Optimization: Ensure your resume clearly outlines your 2-5 years of relevant experience, highlights specific software proficiencies, and quantifies achievements where possible. Use keywords from the job description such as "motion graphics," "video production," "Adobe Creative Suite," "social media content," and "retail displays."

• Interview Preparation: Practice articulating your creative process, technical skills, and problem-solving abilities. Prepare to discuss specific projects from your portfolio in detail and be ready for a potential creative challenge or skills assessment.

• Company Research: Familiarize yourself with High Tide Inc., its brands (Canna Cabana, Grasscity, etc.), its position in the global cannabis retail market, and its recent growth achievements. Understand their brand aesthetic and target audience to better tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.