Brand & Marketing Designer

📍 Job Overview

Job Title: Brand & Marketing Designer

Company: Artlist

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-Time

Category: Brand & Marketing Design

Date Posted: 2026-05-03

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive the visual identity and brand narrative for Artlist through innovative design solutions.

• Develop and execute compelling marketing assets across digital platforms to enhance user engagement and campaign performance.

• Collaborate with cross-functional teams to translate strategic objectives into impactful design strategies and user experiences.

• Leverage data analytics and user insights to inform design decisions and optimize creative output for maximum effectiveness.

• Champion the evolution of Artlist's brand language and visual infrastructure using cutting-edge design tools and methodologies.

📝 Enhancement Note: While the job title is "Brand & Marketing Designer," the responsibilities and required skills indicate a role with a strong emphasis on digital marketing design, web design, and a strategic understanding of brand application in a B2C/B2B context. The inclusion of data analytics and user testing tools suggests a data-driven approach to design optimization, which is crucial for modern marketing operations and GTM strategies.

📈 Primary Responsibilities

• Develop and maintain Artlist's brand identity, tone of voice, and overall visual aesthetic in close collaboration with production and content teams.

• Design and produce a wide range of marketing assets for the company website, including landing pages, banners, social media graphics, and promotional materials.

• Contribute to the strategic development and refinement of Artlist's brand guidelines and design infrastructure, ensuring consistency across all touchpoints.

• Collaborate with marketing, content, product, and product-marketing teams to define campaign goals, expand the design language, and execute complex creative projects.

• Implement a data-driven approach to design, utilizing user data, A/B testing, user interviews, and analytics tools to identify areas for improvement and inform design iterations.

• Create detailed and visually engaging illustrations, infographics, and other creative content to support marketing campaigns and enhance user understanding.

• Work with developers and other stakeholders to ensure brand consistency and optimal visual presentation across all digital platforms.

• Stay abreast of industry trends, emerging design tools (including AI-powered solutions), and best practices to continuously elevate the quality and effectiveness of creative work.

• Manage multiple design projects simultaneously, ensuring timely delivery and adherence to project scope and objectives.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic thinking. The emphasis on "data-driven approach," "user data," and "metrics" points towards a need for design operations skills, where design output is directly tied to measurable business outcomes and campaign performance.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Art, Design, or a related field, or equivalent practical experience demonstrating a strong foundation in design principles.

Experience: 2-4 years of progressive experience in B2C/B2B companies, with a proven track record in web design, marketing design, and brand development.

Required Skills:

• Visual & Brand Design: Expertise in developing and evolving brand identities, visual language, and tone of voice.

• Digital & Web Design: Strong proficiency in designing user-centric websites, landing pages, and digital marketing assets.

• Adobe Creative Suite: Expert-level skills in Adobe Photoshop and Adobe Illustrator.

• Figma: Mandatory proficiency in Figma for design and prototyping.

• Data Analysis & User Insights: Experience with user data processes, including A/B testing, user interviews, user testing, and creating insights dashboards.

• Project Management: Proven ability to manage multiple projects concurrently, prioritize tasks, and meet deadlines.

• Creative Strategy: Ability to understand campaign goals and translate them into effective visual strategies.

• English Proficiency: High level of written and spoken English.

Preferred Skills:

• Motion Graphics: Experience with Adobe After Effects for creating dynamic visual content.

• AI Design Tools: Familiarity and experience with AI design tools such as Midjourney.

• User Analytics Tools: Experience with tools like Fullstory and UserTesting.com for in-depth user behavior analysis.

• Illustration & Infographics: Skill in creating custom illustrations and informative infographics.

• Design Systems: Experience working with and contributing to design systems.

📝 Enhancement Note: The requirement for Figma expertise, combined with the mention of design systems and data analytics tools, positions this role as one that values structured design processes and quantifiable results, aligning with operational efficiency principles in creative departments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-4 years of professional design work, with a strong emphasis on projects for B2C or B2B companies.

• Include diverse examples of creative branding projects, demonstrating the ability to define and implement brand identity elements.

• Present a range of website and mobile design projects, highlighting user experience considerations and visual appeal.

• Feature examples of brand book guidelines, illustrating the systematic approach to brand consistency.

Process Documentation:

• Demonstrate a systematic approach to the design process, from initial concept development and information gathering to final execution and iteration.

• Provide insights into how user data and A/B testing were utilized to inform design decisions and improve campaign performance.

• Showcase experience with creating and maintaining design systems, ensuring scalability and consistency across various platforms.

• Illustrate how design strategies were developed collaboratively with marketing, content, and product teams to achieve specific business objectives.

📝 Enhancement Note: The portfolio requirements are critical for this role. Candidates should curate their submissions to clearly illustrate their process, not just the final output. Specifically, demonstrating how they've used data, A/B testing, and user feedback to refine designs and achieve measurable marketing outcomes will be key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Brand & Marketing Designers with 2-5 years of experience in Tel Aviv, Israel, the estimated salary range is approximately ₪150,000 - ₪200,000 annually. This range accounts for the strong emphasis on digital marketing, web design, and data-driven optimization skills, as well as the required proficiency in advanced design tools.

Benefits:

• Comprehensive health insurance package.

• Opportunities for professional development and continuous learning in design and AI technologies.

• Access to Artlist's extensive library of creative assets and tools.

• Collaborative and creative work environment with a supportive team.

• Potential for growth within a leading creative technology company.

• Regular team events and social activities.

Working Hours: The standard working hours are approximately 40 hours per week, with flexibility potentially offered based on project needs and team collaboration. The role is primarily on-site, requiring consistent presence in the Tel Aviv office.

📝 Enhancement Note: The salary range is an estimate based on available market data for similar roles in Tel Aviv, Israel. Artlist's status as a creative technology company and the specific skill set required (including AI tools and data analytics) suggest compensation would be competitive within the mid-to-senior level for designers in this region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Creative Technology, Digital Media, Software as a Service (SaaS). Artlist operates at the intersection of content creation, AI, and user experience, providing essential tools for video creators and brands. This dynamic industry demands agility, innovation, and a strong understanding of evolving digital trends.

Company Size: Artlist is a significant player in the creative technology space, indicated by its large global user base (over 30 million creators) and partnerships with major brands like Google and Amazon. While exact employee numbers aren't provided, this scale suggests a well-established, growing organization with dedicated departments for marketing, design, product, and engineering.

Founded: Artlist was founded in 2016, positioning it as a relatively young but rapidly scaling company that has quickly established a strong market presence. This implies a culture that is likely dynamic, forward-thinking, and adaptable to rapid growth and technological advancements.

Team Structure:

• The Design team is likely composed of experienced professionals specializing in various areas such as brand, marketing, UI/UX, and motion graphics.

• This role reports within the Design department, with close collaboration expected with Marketing, Content, Product, and Product-Marketing teams.

Methodology:

• Data-Driven Design: Emphasis on using analytics, A/B testing, and user feedback to inform and validate design decisions.

• Agile & Iterative Development: A likely approach to design, allowing for continuous improvement and adaptation based on performance metrics and user insights.

• Collaborative Strategy: Working closely with diverse teams to brainstorm, develop, and refine creative strategies that align with broader business objectives.

• Brand Consistency: A rigorous focus on maintaining and evolving a cohesive brand identity across all marketing channels and product touchpoints.

Company Website: artlist.io

📝 Enhancement Note: Artlist's focus on empowering creators and leveraging AI suggests a company culture that values innovation, user-centricity, and continuous improvement. For a designer, this means being part of a team that embraces new technologies and uses data to guide creative output.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior Brand & Marketing Designer. With 2-4 years of experience required, it offers the opportunity to take ownership of significant design projects, influence brand direction, and contribute strategically to marketing campaigns. The expectation to "lead end-to-end projects" and "think outside the box" indicates a role with substantial responsibility and autonomy.

Reporting Structure: The designer will likely report to a Design Lead or Head of Design, with direct collaboration lines extending to Marketing Managers, Content Strategists, Product Managers, and Product Marketing Managers. This structure facilitates integrated GTM (Go-To-Market) efforts where design plays a pivotal role.

Operations Impact: The role's impact is directly tied to Artlist's revenue and growth objectives. By designing compelling marketing assets, refining brand identity, and optimizing user experiences, the designer contributes to lead generation, customer acquisition, brand perception, and overall user engagement, all critical metrics for a SaaS company.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like advanced web design, AI-driven design tools, motion graphics, or data visualization.

• Leadership Development: Potential to grow into a Senior Designer or Art Director role, leading projects and mentoring junior designers.

• Cross-Functional Expertise: Develop a strong understanding of marketing strategy, product development, and user research, becoming a more holistic GTM contributor.

• Industry Influence: Contribute to shaping the visual landscape of the creative technology industry through innovative design work.

📝 Enhancement Note: The role offers a clear path for growth within a dynamic creative technology company. The emphasis on data-driven design and collaboration with marketing and product teams provides a strong foundation for career advancement into more strategic GTM or design leadership roles.

🌐 Work Environment

Office Type: The role is described as "On-site," indicating a traditional office environment located in Tel Aviv-Yafo. This suggests a physical workspace designed for collaboration and focused work.

Office Location(s): Tel Aviv-Yafo, Israel. This vibrant city is a major hub for technology and creative industries, offering a dynamic professional environment.

Workspace Context:

• Collaborative Spaces: Expect a workspace that facilitates interaction with colleagues from design, marketing, content, and product teams, fostering a culture of shared ideas and feedback.

• Tooling & Technology: Access to industry-standard design software (Adobe Suite, Figma) and potentially cutting-edge AI design tools, enabling high-quality creative output.

• Team Interaction: Opportunities for regular face-to-face collaboration, brainstorming sessions, and team meetings, crucial for aligning on creative strategies and project execution.

Work Schedule: The standard working hours are approximately 40 hours per week. While the role is on-site, companies in this sector often offer some degree of flexibility regarding start and end times, provided project deadlines and collaborative needs are met.

📝 Enhancement Note: The on-site requirement in Tel Aviv suggests a preference for in-person collaboration, which can be beneficial for rapid ideation and team cohesion in a creative environment. It also implies access to a dedicated office infrastructure and resources.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative alignment with Artlist's brand.

• Portfolio Deep Dive: An interview focusing on your portfolio, where you'll be expected to walk through specific projects, explaining your creative process, strategic thinking, and the impact of your designs.

• Skills Assessment: Potential practical exercise or case study to evaluate your proficiency in Figma, Adobe Suite, and your approach to problem-solving for marketing challenges.

• Cross-Functional Interview: Meeting with members from marketing, content, or product teams to assess collaboration skills and strategic understanding.

• Final Interview: Discussion with hiring leadership to evaluate cultural fit, long-term potential, and overall alignment with Artlist's vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in brand identity, web design, digital marketing assets, and data-informed design. Prioritize B2C/B2B examples.

• Tell the Story: For each project, clearly articulate the challenge, your role, the strategic approach, the tools used (especially Figma, Adobe Suite, and any AI tools), your design process, and the measurable results or impact achieved.

• Showcase Process: Include wireframes, mood boards, user flows, A/B test variations, or data insights where applicable to demonstrate your systematic approach.

• Highlight Data & AI: If possible, include examples where you've used data analytics or AI tools to inform design decisions or improve outcomes.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, with clear descriptions and high-quality visuals.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a marketing asset or refining an existing design based on provided objectives and user data.

• Practice articulating your design decisions clearly and concisely, focusing on how your choices align with marketing goals and user needs.

• Familiarize yourself with Artlist's current branding and marketing efforts to understand their style and target audience.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenges indicates that Artlist values practical application and demonstrative skills. Candidates should prepare to not only show their work but also to explain the "why" and "how" behind their design decisions, especially concerning data and strategic alignment.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all aspects of design, prototyping, and collaboration. Expect to use it extensively for UI/UX design, marketing asset creation, and potentially design system management.

• Adobe Creative Suite: Mastery of Adobe Photoshop and Illustrator is required for image editing, vector graphics, and visual asset creation. Adobe After Effects is a strong advantage for motion graphics.

• AI Design Tools: Experience with Midjourney is a plus, suggesting an interest in integrating AI into the creative workflow for ideation and asset generation.

Analytics & Reporting:

• User Data Platforms: Familiarity with tools for understanding user behavior and performance, such as Fullstory (for session recording and heatmaps) and UserTesting.com (for user feedback and testing).

• A/B Testing Tools: Experience with platforms that facilitate A/B testing of design elements to measure impact on key metrics.

• Data Analytics Tools: General understanding of how to interpret data from analytics platforms to derive actionable insights for design optimization.

CRM & Automation:

• While not directly listed as a designer tool, understanding how designs integrate with CRM systems and marketing automation platforms (e.g., for email campaigns or landing pages) can be beneficial.

📝 Enhancement Note: The technology stack emphasizes a modern design workflow that blends traditional design tools with emerging AI capabilities and a strong reliance on data analytics for performance measurement and optimization.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries and explore new design solutions, especially leveraging technology.

• User-Centricity: A commitment to understanding and designing for the needs and experiences of creators and brands.

• Data-Driven Decision Making: Valuing objective insights from data to guide creative choices and measure success.

• Collaboration & Teamwork: A belief in the power of working together across departments to achieve shared goals and foster a positive work environment.

• Efficiency & Impact: A focus on designing solutions that are not only aesthetically pleasing but also effective in driving business objectives and improving user workflows.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with marketing, content, product, and product-marketing teams, acting as a key partner in GTM strategies.

• Feedback Culture: An environment where constructive feedback is welcomed and utilized to refine designs and improve outcomes.

• Knowledge Sharing: Encouraging the sharing of insights, techniques, and best practices within the design team and across departments.

📝 Enhancement Note: Artlist's culture likely emphasizes a blend of creative freedom and analytical rigor. Designers are expected to be both innovative thinkers and pragmatic problem-solvers who can translate business needs into effective visual communication, supported by data.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Innovation: Developing creative assets that adhere to established brand guidelines while also being fresh and engaging for specific marketing campaigns.

• Translating Complex Data into Simple Visuals: Effectively communicating user insights and performance metrics through intuitive dashboards and design elements.

• Integrating AI Tools Seamlessly: Learning to leverage new AI design tools like Midjourney effectively within existing workflows without compromising quality or brand integrity.

• Rapidly Evolving Creative Landscape: Staying ahead of trends in digital design, marketing, and creative technology to ensure Artlist's visual presence remains cutting-edge.

Learning & Development Opportunities:

• Advanced Design Tool Training: Opportunities to deepen expertise in Figma, After Effects, and emerging AI design platforms.

• Data Analytics for Designers: Courses or workshops focused on understanding and applying user data and A/B testing results to design iterations.

• Brand Strategy Workshops: Sessions that delve deeper into brand development, positioning, and strategic marketing initiatives.

• Industry Conferences & Webinars: Access to events focused on design, marketing technology, and creative trends.

📝 Enhancement Note: The role presents opportunities to grow at the forefront of design and technology. Challenges are framed as catalysts for learning and development, encouraging designers to expand their skill sets in areas critical to modern GTM operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used user data or A/B testing to significantly improve the performance of a marketing design. What was your process, and what were the results?" (Focus on data-driven design, impact measurement).

• "How would you approach developing a new visual campaign for Artlist's latest AI feature? Walk me through your thought process from brief to final asset." (Focus on creative strategy, brand application, process).

Company & Culture Questions:

• "What excites you about Artlist's mission and its role in empowering creators?" (Focus on passion, alignment with company vision).

• "How do you stay current with design trends, particularly in AI and digital marketing?" (Focus on continuous learning, industry awareness).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your proposed solution, your design process (including tools like Figma and Adobe Suite), and the quantifiable outcomes or impact.

• Highlight Data & AI: Emphasize any instances where data analytics, A/B testing, or AI tools played a role in your decision-making or improved project results.

• Showcase Versatility: Present a range of projects that demonstrate your ability in brand design, web design, and marketing collateral creation.

• Be Prepared for Technical Questions: Expect questions about your proficiency in Figma, Adobe Suite, and your understanding of design systems.

📝 Enhancement Note: Interviewers will likely assess not only your design skills but also your strategic thinking, problem-solving abilities, and how you integrate data and emerging technologies into your workflow. Demonstrating a clear understanding of Artlist's business and target audience will be crucial.

📌 Application Steps

To apply for this Brand & Marketing Designer position:

• Submit your application through the provided Comeet link, ensuring all required fields are completed accurately.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best demonstrate your expertise in brand identity, web design, and digital marketing assets, with a preference for B2C/B2B examples. Ensure your portfolio highlights your process, including any use of data, A/B testing, or AI tools.

• Tailor Your Resume: Customize your resume to emphasize your 2-4 years of relevant experience, proficiency in Figma, Adobe Suite, and any experience with AI design tools, user testing, or data analysis. Use keywords from the job description.

• Prepare Your Portfolio Walkthrough: Practice presenting your selected portfolio projects, focusing on the strategic problem, your design process, your role, the tools used, and the measurable impact. Be ready to discuss your approach to data-driven design and collaboration.

• Research Artlist: Thoroughly explore Artlist's website, products, and current marketing campaigns. Understand their brand voice, target audience, and recent initiatives to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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