Mixed Methods Senior UX Researcher

📍 Job Overview

Job Title: Mixed Methods Senior UX Researcher

Company: Flo Health

Location: London, England, United Kingdom

Job Type: Full-Time

Category: User Experience Research (UXR) / Consumer Insights

Date Posted: April 15, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Lead end-to-end mixed methods research initiatives focused on core monetization products and features within a B2C digital health platform.

• Drive strategic decision-making by translating complex user insights from both qualitative and quantitative research into actionable recommendations for acquisition, activation, engagement, conversion, pricing, packaging, and retention strategies.

• Collaborate closely with Product Managers, Data Analysts, Designers, Product Marketing, and Commercial teams to shape hypotheses, inform experiment design, and build robust research roadmaps aligned with business objectives.

• Utilize a strong analytical mindset and a deep understanding of product development lifecycles to identify new opportunities and influence product direction through compelling storytelling and data-backed advocacy.

• Contribute to the growth and maturity of the UX Research function by upskilling colleagues on survey design and quantitative research methodologies.

📝 Enhancement Note: The role is explicitly focused on "core monetisation products and features," indicating a strong emphasis on commercial outcomes and revenue generation. The requirement for experience in "growth, commercial, or monetisation initiatives" and the "connection of attitudinal and behavioral insights to commercial outcomes" further underscores this. The job also calls for upskilling the UXR function on quantitative aspects, suggesting a desire to elevate the team's analytical capabilities.

📈 Primary Responsibilities

• End-to-End Research Leadership: Independently lead, scope, and execute mixed methods research projects from conception to completion, focusing on understanding user behavior and needs related to monetization strategies.

• Strategic Roadmap Contribution: Collaborate with the Research Manager to develop and maintain research roadmaps that directly support product and business priorities, particularly those impacting revenue and user conversion.

• Insight Generation & Communication: Design and conduct qualitative studies (e.g., in-depth interviews, usability testing, diary studies) and quantitative studies (e.g., surveys, product data analysis) to uncover user pain points and opportunities.

• Cross-Functional Partnership: Work in close partnership with Product Managers, Data Analysts, Designers, Product Marketing, and Commercial teams to define research questions, validate hypotheses, and integrate user insights into product development.

• Data-Driven Advocacy: Connect attitudinal and behavioral insights with commercial outcomes, presenting findings through high-quality, compelling research reports and deliverables that effectively tell the user's story and influence decision-making.

• Experimentation Support: Inform the design of A/B tests and other experiments by providing user insights prior to launch, ensuring a user-centered approach to optimization.

• Workshop Facilitation: Plan and facilitate workshops to embed research findings across teams, ensuring insights are understood and acted upon to drive product improvements and revenue growth.

• Quantitative Skill Enhancement: Actively contribute to upskilling the UX Research function by sharing expertise in survey design, quantitative analysis, and leveraging product metrics.

• Opportunity Identification: Proactively identify new opportunities for product development and optimization through rigorous research, demonstrating a strong understanding of the end-to-end product development lifecycle.

📝 Enhancement Note: The responsibilities are heavily geared towards commercial outcomes and revenue optimization, reflecting a "revenue operations" mindset within a UX research context. This includes leading research for "acquisition, activation, engagement, conversion, pricing, packaging, retention, and revenue-related experiences." The emphasis on connecting "attitudinal and behavioral insights to commercial outcomes" and informing "experiment design with user insight before launch" are key indicators of a focus on driving measurable business impact.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 5 years of hands-on UX research experience within a fast-paced B2C product environment.

• Significant experience in Consumer Insights or Market Research with a strong quantitative and commercial focus will also be considered.

• Proven ability to independently lead and manage research projects from initiation to completion.

• Demonstrated track record of supporting growth, commercial, or monetization initiatives in digital products.

• Experience working closely and effectively with Product Managers and Data Analysts.

Required Skills:

• Mixed Methods Research: Expertise in designing and executing research that combines qualitative and quantitative approaches.

• Qualitative Research Techniques: Proficiency in in-depth interviews, usability testing, diary studies, concept testing, and journey-based research.

• Quantitative Research Techniques: Experience designing and analyzing surveys to validate hypotheses and quantify opportunities; ability to interpret behavioral and product data.

• Survey Design & Analysis: Skill in creating effective surveys and drawing meaningful insights from responses.

• Product Metrics Analysis: Comfort and experience working with key product metrics, experiment outcomes, and user analytics.

• Growth & Monetization Strategy: Understanding of how research can directly support commercial initiatives, including user acquisition, conversion funnels, and retention strategies.

• Cross-Functional Collaboration: Ability to partner effectively with Product, Design, Data, Marketing, and Commercial teams.

• Communication & Storytelling: Exceptional ability to articulate research findings, advocate for user needs, and influence decision-making through compelling narratives.

• Proactive Opportunity Identification: A mindset geared towards uncovering unmet user needs and identifying new avenues for product development through research.

• Adaptability: Comfort working in a flexible, dynamic environment with shifting priorities.

Preferred Skills:

• Experience in consumer subscription businesses, healthtech, fintech, SaaS, or mobile-first products.

• Proven experience in optimizing web funnels, checkout flows, and subscription-based products.

• Familiarity with segmentation, driver analysis, and relevant measurement frameworks.

• Experience using analytical languages such as SQL, Python, or R for data analysis.

• Experience educating stakeholders with varying levels of research maturity on the value and application of UX research.

📝 Enhancement Note: The "Must have" section strongly implies a need for both depth in qualitative methods and breadth in quantitative analysis, specifically tied to commercial outcomes. The "Nice to have" skills like SQL, Python, R, and experience with subscription models directly support the role's focus on data-driven monetization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Impact: Showcase research projects that clearly led to tangible product improvements, feature enhancements, or strategy shifts, with a focus on how these impacted user engagement or commercial metrics.

• Mixed Methods Application: Present case studies that effectively illustrate the integration of qualitative and quantitative research methods to answer complex questions and drive holistic understanding.

• Commercial Focus: Highlight research conducted for growth, monetization, conversion, or retention initiatives, demonstrating an understanding of key business objectives and how research contributed to their achievement.

• End-to-End Project Ownership: Provide examples where you independently managed research from initial problem definition, through methodology selection and execution, to final insight delivery and follow-through.

• Data Synthesis & Storytelling: Showcase your ability to synthesize data from various sources (user interviews, surveys, product analytics) into clear, compelling narratives that resonate with stakeholders and drive action.

Process Documentation:

• Research Planning & Scoping: Examples of how you define research objectives, scope projects, and develop research plans that align with product and business goals.

• Methodology Selection: Evidence of thoughtful consideration and selection of appropriate qualitative and quantitative methods based on research questions and available resources.

• Data Analysis & Interpretation: Demonstrate your process for analyzing qualitative data (e.g., thematic analysis) and quantitative data (e.g., survey analysis, behavioral data interpretation), and how you derive actionable insights.

• Insight Delivery & Impact Tracking: Showcase how you present findings (reports, presentations, workshops) and how you track the impact of research on product decisions and outcomes.

📝 Enhancement Note: Given the role's focus on monetization and growth, the portfolio should heavily emphasize projects that demonstrate a direct link between research activities and commercial impact. The ability to integrate quantitative data and present findings beyond just user experience improvements, but also in terms of business metrics, will be critical.

💵 Compensation & Benefits

Salary Range: £68,000 - £81,000 GBP per annum

Benefits:

• Competitive salary with annual reviews.

• Opportunity to participate in Flo’s performance incentive scheme.

• Generous paid holiday allowance.

• Sick leave provisions.

• Dedicated female health leave.

• Enhanced parental leave policies, including for maternity, paternity, same-sex, and adoptive parents.

• Accelerated professional growth opportunities through impactful work and dedicated learning support.

• Hybrid work model with 3 days per week in the London office for in-person collaboration.

• 5-week fully paid sabbatical after 5 years of service.

• Complimentary Flo Premium subscription for friends and family.

• Pension scheme contributions.

Working Hours:

• Standard full-time hours are assumed to be around 40 hours per week, with flexibility expected given the dynamic nature of product development and research. The hybrid model allows for structured in-office collaboration.

📝 Enhancement Note: The salary range is provided and is competitive for a Senior UX Researcher role in London with the specified experience level and responsibilities, particularly in a high-growth tech company. The benefits package is comprehensive and emphasizes employee well-being, professional development, and work-life balance, which are attractive to experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Fitness Technology (Digital Health, AI-Powered Health)

Company Size: Flo Health has achieved a $1B valuation and has 7M paid subscribers, indicating a significant scale of operations and user base. While exact employee numbers aren't provided, the funding and valuation suggest a company that has grown beyond a startup phase into a mature, high-growth organization.

Founded: Flo Health has been building for "a decade," founded around 2014.

Team Structure:

• Research Function: The role is within a UX Research team, reporting to a Research Manager. This suggests a structured approach to research operations and strategy.

• Cross-Functional Collaboration: The Senior UX Researcher will work closely with Product Managers, Data Analysts, Designers, Product Marketing Managers, and Commercial teams. This highlights a highly collaborative and integrated GTM (Go-To-Market) and product development process.

• Product-Driven: Flo is described as a "product-driven team," emphasizing innovation and user experience as core to its mission.

Methodology:

• Mission-Led & Product-Driven: Core to Flo's ethos, driving a focus on user outcomes and product excellence.

• Data-Informed Decision Making: A strong emphasis on using data—both user behavior and commercial metrics—to inform strategy and product development.

• Agile & Fast-Paced: The company emphasizes moving "fast" and encourages "debate," indicating an agile development environment where rapid iteration and informed decision-making are valued.

• Ownership & Accountability: Team members are expected to "take ownership – from brief to build to impact," fostering a culture of responsibility for outcomes.

Company Website: https://flo.health/

📝 Enhancement Note: Flo Health operates in the rapidly evolving digital health space, leveraging AI and a strong user base (500M+ downloads, 80M+ monthly users) to innovate. The company's recent $200M investment and $1B valuation underscore its growth trajectory and market leadership. The culture emphasizes speed, ownership, and data-driven decision-making, which is crucial for roles focused on monetization and growth.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Mixed Methods UX Researcher. This implies a level of autonomy, strategic input, and mentorship capability. The individual is expected to lead projects independently and contribute to the strategic direction of research within the monetization and commercial product areas.

Reporting Structure: The role reports to a Research Manager, indicating a clear hierarchical structure within the UX Research team. This also suggests opportunities for guidance, development, and career progression within the team.

Operations Impact: The Senior UX Researcher will have a direct and significant impact on Flo Health's revenue streams. By researching and optimizing acquisition, conversion, pricing, packaging, and retention experiences, this role is instrumental in driving commercial success and achieving business objectives. The insights generated will shape product strategy and influence investment decisions related to monetization.

Growth Opportunities:

• Leadership Development: Opportunity to mentor junior researchers, lead research initiatives, and influence the strategic direction of UX research for critical product areas.

• Skill Specialization & Expansion: Deepen expertise in mixed-methods research, particularly in quantitative analysis and its application to commercial outcomes. Potential to gain experience with advanced analytics tools (SQL, Python, R) and subscription business models.

• Cross-Functional Leadership: Develop strong partnerships and influence across Product, Data, Marketing, and Commercial teams, enhancing strategic communication and stakeholder management skills.

• Career Pathing: Potential progression to Lead UX Researcher, UX Research Manager, or specializing in product analytics or growth strategy roles within Flo Health.

📝 Enhancement Note: The "Senior" title, coupled with responsibilities like building roadmaps and upskilling others, points towards a growth path that could lead to leadership or specialized senior individual contributor roles. The focus on commercial impact also opens doors to roles in product strategy or growth operations.

🌐 Work Environment

Office Type: Flo Health operates a hybrid work model, suggesting a modern office environment designed to foster collaboration and in-person interaction, balanced with remote flexibility.

Office Location(s): The primary office location is London. This implies access to a major tech hub with opportunities for networking and professional development within the broader London tech ecosystem.

Workspace Context:

• Collaborative Spaces: The hybrid nature suggests that office days are optimized for team meetings, workshops, brainstorming sessions, and in-depth discussions with cross-functional partners (PMs, Designers, Data Analysts).

• Technology & Tools: Expected to have access to standard UX research tools, collaboration platforms, and potentially the analytical tools mentioned (SQL, Python, R) if supported by the company's infrastructure.

• Team Interaction: Opportunities for regular interaction with UX researchers, product teams, and data analysts, enabling knowledge sharing and a cohesive approach to product development.

Work Schedule:

• A standard full-time schedule is implied, with a hybrid arrangement requiring 3 days per week in the London office. This schedule balances the need for focused individual work with collaborative team activities, which is beneficial for research planning, analysis, and presentation.

📝 Enhancement Note: The emphasis on "in-person collaboration" for 3 days a week in the London office indicates a structured hybrid approach. This environment is conducive to the collaborative nature of product development and research, facilitating workshops and direct interaction with key stakeholders.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely review applications, focusing on experience with mixed methods research, B2C environments, and commercial/monetization experience.

• Hiring Manager Interview: A discussion about your background, experience, and approach to UX research, particularly in relation to product growth and monetization. Expect questions about your ability to lead projects independently and your understanding of business objectives.

• Portfolio Presentation: A key stage where you will present 1-2 case studies from your portfolio. Focus on projects demonstrating your mixed-methods expertise, impact on commercial outcomes, and ability to collaborate cross-functionally.

• Skills-Based Interview/Exercise: This might involve a take-home assignment or a live exercise focused on a problem similar to those encountered in the role, testing your research design, analysis, and communication skills.

• Cross-Functional Interviews: Meetings with potential collaborators (e.g., Product Managers, Data Analysts, Designers) to assess your collaboration style, communication effectiveness, and ability to influence.

• Final Interview: Potentially with a senior leader to discuss cultural fit, career aspirations, and overall alignment with Flo Health's mission and values.

Portfolio Review Tips:

• Highlight Commercial Impact: For each case study, clearly articulate the problem, your research approach (mixed methods), the key insights, and most importantly, the business impact and outcomes achieved (e.g., increased conversion rates, improved retention, successful feature adoption). Quantify this impact whenever possible.

• Showcase Mixed Methods: Select projects that explicitly demonstrate your ability to integrate qualitative and quantitative data to provide a holistic and robust understanding of user behavior and opportunities. Explain why you chose to combine methods.

• Demonstrate End-to-End Ownership: Present projects where you took full ownership, from defining the research question to delivering actionable recommendations and potentially following up on their implementation.

• Tailor to Monetization: Prioritize projects that relate to growth, user acquisition, conversion funnels, pricing strategies, subscription models, or retention efforts. If you don't have direct monetization experience, draw parallels from other B2C growth initiatives.

• Tell a Story: Structure your presentations as narratives. Clearly outline the challenge, your investigative process, the key findings, and the resulting actions and impact.

• Be Prepared for Data/Metrics: Given the role's emphasis on quantitative analysis and product metrics, be ready to discuss how you use data in your research and how you connect user insights to business KPIs.

Challenge Preparation:

• Research Design: Practice designing research plans for complex monetization problems, considering both qualitative and quantitative approaches.

• Data Interpretation: Be ready to interpret mock data sets or discuss how you would approach analyzing product metrics and survey results to derive actionable insights.

• Stakeholder Communication: Prepare to articulate how you would communicate research findings to various stakeholders (e.g., product managers, executives) and how you would advocate for user-centered decisions, especially when they might conflict with business priorities.

• Hypothesis Generation: Practice generating hypotheses based on business goals or initial observations, and then outlining how you would validate them through research.

📝 Enhancement Note: The emphasis on a portfolio review and potential exercises suggests a strong focus on practical application. Candidates should prepare to demonstrate not just research skills, but also their ability to drive commercial outcomes and collaborate effectively within a product team.

🛠 Tools & Technology Stack

Primary Tools:

• UX Research Platforms: Tools for usability testing, survey creation, and participant management (e.g., UserTesting.com, Lookback, Maze, SurveyMonkey, Typeform).

• Collaboration Tools: Platforms for team communication and project management (e.g., Slack, Asana, Jira, Confluence).

• Prototyping & Design Tools: Familiarity with tools used by designers to understand prototypes and user flows (e.g., Figma, Sketch, Adobe XD).

Analytics & Reporting:

• Product Analytics: Experience with tools for tracking user behavior and product metrics (e.g., Amplitude, Mixpanel, Google Analytics).

• Data Visualization: Ability to interpret and potentially create dashboards using tools like Tableau, Power BI, or in-app analytics dashboards.

• Survey Analysis Tools: Software for analyzing survey data, which could range from Excel/Google Sheets to more advanced statistical packages.

CRM & Automation:

Optional/Preferred Tools:

• Analytical Languages: Proficiency or familiarity with SQL, Python, or R for deeper data analysis and custom querying.

📝 Enhancement Note: The job description mentions the potential use of analytical languages like SQL, Python, or R as a "nice to have." This suggests that while not strictly required, candidates with these skills will have a distinct advantage, particularly in analyzing product data and supporting quantitative research efforts. Familiarity with product analytics platforms is crucial for connecting user behavior to commercial outcomes.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A fundamental value at Flo, ensuring that user needs and experiences are at the forefront of all product decisions, especially concerning monetization.

• Data-Driven Decision Making: Emphasis on using both qualitative insights and quantitative data to inform strategy, validate hypotheses, and measure impact.

• Ownership & Accountability: Taking responsibility for research outcomes and their contribution to business goals, from initial concept to implementation and impact analysis.

• Collaboration & Transparency: Working effectively with cross-functional teams, sharing insights openly, and fostering a culture of constructive debate and shared decision-making.

• Impact & Results-Oriented: A focus on delivering meaningful outcomes that improve user health and drive business success, particularly in revenue generation.

Collaboration Style:

• Cross-Functional Integration: The role thrives on close collaboration with Product, Design, Data, and Commercial teams, requiring strong communication and the ability to translate research findings into actionable language for each discipline.

• Partnership Approach: Working as a trusted advisor and partner to product teams, helping them define problems, form hypotheses, and validate solutions through research.

• Knowledge Sharing: Actively participating in sharing research insights through presentations, workshops, and documentation to ensure broader team understanding and impact.

• Feedback Culture: Openness to receiving and providing constructive feedback to continuously improve research processes and product outcomes.

📝 Enhancement Note: The company culture is described as "mission-led, product-driven," emphasizing speed, ownership, and collaboration. This implies an environment where researchers are empowered to influence product direction and are expected to be proactive partners in achieving business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Navigating the inherent tension between optimizing user experience and driving commercial/monetization objectives. This requires strong negotiation and communication skills to advocate for the user while meeting business targets.

• Pace of a High-Growth Environment: Working in a fast-paced, dynamic company with evolving priorities means adapting research plans and delivering insights quickly without sacrificing quality.

• Educating Stakeholders: Effectively communicating the value and methodology of UX research, especially quantitative aspects, to stakeholders with varying levels of research maturity.

• Measuring Impact of Research: Clearly demonstrating the ROI of research efforts, particularly in connecting qualitative insights to tangible commercial outcomes and revenue growth.

• Navigating Complex Monetization Strategies: Understanding and researching intricate pricing models, subscription tiers, and conversion funnels within a competitive digital health landscape.

Learning & Development Opportunities:

• Deep Dive into Monetization & Growth: Gain specialized expertise in researching and optimizing commercial aspects of a B2C digital product.

• Advanced Quantitative Skills: Opportunity to hone skills in survey design, statistical analysis, and potentially learn or utilize analytical languages (SQL, Python, R) for deeper data insights.

• Cross-Functional Influence: Develop strong strategic partnerships and influence across product, marketing, and commercial departments.

• Leadership & Mentorship: Potential to mentor junior researchers and take on leadership for significant research initiatives.

• Industry Exposure: Working within the rapidly growing healthtech and AI-driven digital health sectors, staying at the forefront of innovation.

📝 Enhancement Note: The challenges are directly tied to the role's focus on monetization and growth within a fast-paced tech environment. The growth opportunities are significant for someone looking to specialize in commercial UX research and develop strategic influencing skills.

💡 Interview Preparation

Strategy Questions:

• Commercial Impact Focus: "Describe a time you used mixed-methods research to directly influence a monetization strategy, pricing decision, or conversion funnel optimization. What was the outcome?" Be ready to quantify the impact.

• Quantitative Integration: "How do you approach validating qualitative insights with quantitative data? Can you give an example of how you've used product metrics or survey data to support or challenge user needs identified through interviews?"

• Stakeholder Influence: "Tell me about a situation where you had to influence a stakeholder (e.g., Product Manager, executive) who was resistant to a user-centered recommendation. How did you approach it, and what was the result?"

• Research Design for Monetization: "Imagine we want to explore opportunities to increase subscription conversion rates for our premium features. How would you approach researching this problem using mixed methods? What would be your key research questions and initial hypotheses?"

Company & Culture Questions:

• Mission Alignment: "Why are you interested in Flo Health and our mission to improve female health?" Be prepared to connect your passion for research with the company's purpose.

• Hybrid Work Dynamics: "How do you plan to maximize your impact and collaboration in a hybrid work environment, particularly when working with remote and in-office colleagues?"

• Pace & Adaptability: "Flo operates at a fast pace with changing priorities. How do you ensure the quality and impact of your research while adapting to shifting needs?"

Portfolio Presentation Strategy:

• Structure for Impact: For each case study, clearly define the business problem, your research objectives, the mixed-methods approach employed, key insights (both attitudinal and behavioral), and the resulting product actions and measured business outcomes.

• Quantify Everything Possible: Use numbers to demonstrate the impact of your research – e.g., "This insight led to a 15% increase in feature adoption," or "Our recommendation influenced a strategy shift that projected a 10% uplift in LTV."

• Highlight Collaboration: Briefly mention how you partnered with Product Managers, Data Analysts, or other stakeholders throughout the research process.

• Focus on Monetization/Growth: Prioritize case studies that directly address commercial objectives, conversion, retention, or user acquisition. If these are scarce, highlight transferable skills from similar growth-oriented projects.

• Concise Storytelling: Be prepared to present your case studies concisely, focusing on the narrative arc and the key takeaways. Anticipate questions about your methodology, decisions, and the impact.

📝 Enhancement Note: The interview preparation advice focuses heavily on demonstrating commercial acumen, quantitative skills, and the ability to translate research into measurable business impact, reflecting the core requirements of this specialized UX research role.

📌 Application Steps

To apply for this Mixed Methods Senior UX Researcher position at Flo Health:

• Submit Application: Utilize the provided link to submit your resume and any requested application materials through the Greenhouse portal.

• Portfolio Customization: Curate your portfolio to prominently feature case studies that highlight your mixed-methods research expertise, direct experience with commercial/monetization initiatives, and demonstrable impact on business metrics. Prioritize examples that showcase your ability to connect user insights with revenue growth.

• Resume Optimization: Tailor your resume to emphasize keywords and experiences relevant to "mixed methods research," "B2C product environments," "monetization," "growth strategy," "quantitative analysis," and "stakeholder management." Clearly articulate your achievements with quantifiable results.

• Interview Preparation: Thoroughly review your selected portfolio case studies, practice articulating your research process and impact, and prepare to answer strategic questions about research design, data analysis, and cross-functional collaboration, particularly in a commercial context.

• Company Research: Deeply research Flo Health's mission, product, recent news (e.g., Series B funding), and company culture. Understand their position in the digital health market and their focus on female health and AI. Consider how your research skills can contribute to their specific goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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