Middle/Senior Graphic Designer

📍 Job Overview

Job Title: Middle/Senior Graphic Designer (with Motion & AI Focus)

Company: Planner5D

Location: Madrid, Spain; Valencia, Spain; Lisbon, Portugal; Tbilisi, Georgia; Yerevan, Armenia; Tallinn, Estonia; Riga, Latvia; Belgrade, Serbia

Job Type: Contractor

Category: Marketing Operations / Creative Operations

Date Posted: March 06, 2026

Experience Level: Mid-Senior Level (3+ years)

Remote Status: On-site (with potential for hybrid within specified locations)

🚀 Role Summary

• Develop and execute high-impact visual and motion graphics for diverse marketing campaigns, including digital ads, landing pages, social media, and CRM.

• Leverage cutting-edge AI tools to accelerate design workflows, enhance creative ideation, and generate asset variations efficiently.

• Collaborate with cross-functional teams (marketing, product, copywriting) to translate brand strategy into compelling visual narratives.

• Maintain and evolve brand consistency across all marketing touchpoints, ensuring a cohesive and professional brand identity.

• Drive continuous improvement by analyzing performance data and proactively suggesting visual enhancements and new creative approaches.

📝 Enhancement Note: This role is positioned within Marketing Operations or Creative Operations due to its focus on supporting marketing initiatives through design and leveraging AI for workflow optimization. The "AI-native mindset" requirement signifies a proactive and experimental approach to integrating generative AI into the creative process, aligning with modern GTM operations strategies. The role's contractor status under a B2B service agreement implies a need for self-management and business-oriented execution.

📈 Primary Responsibilities

• Design and deliver high-quality marketing visuals for landing pages, paid ads, promotional materials, CRM campaigns, and social media content.

• Create engaging motion graphics for promotional videos, digital advertisements, and social media content, ensuring adherence to platform specifications and engagement best practices.

• Utilize generative AI tools (e.g., for concept generation, image creation, asset variations, resizing, mood boards) to enhance production speed, efficiency, and creative experimentation.

• Take ownership of visual solutions from initial brief to final delivery, ensuring adherence to project requirements, quality standards, and performance objectives.

• Adapt and optimize designs for a wide range of platforms, formats, and resolutions, ensuring visual integrity and brand consistency across all channels.

• Maintain and actively evolve the company's brand guidelines, ensuring all marketing materials reflect the established visual identity.

• Collaborate closely with marketing managers, copywriters, and product designers to develop strong visual concepts and ensure alignment with campaign goals.

• Proactively analyze design performance data and industry trends to suggest improvements and innovative visual strategies.

• Stay current with the latest trends in graphic design, motion graphics, marketing, and artificial intelligence.

📝 Enhancement Note: The responsibilities highlight a blend of traditional design execution and forward-thinking AI integration, emphasizing a proactive and data-informed approach typical of advanced marketing operations roles. The expectation to "own visual solutions" and "proactively suggest improvements" points to a strategic contributor rather than solely an executor.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong foundation in graphic design principles is expected, often gained through formal education or extensive self-study and practical experience.

Experience: 3+ years of experience in graphic design, with a preference for candidates who have worked within marketing or product-driven teams, demonstrating an understanding of campaign objectives and user engagement.

Required Skills:

• Advanced proficiency in Figma, including complex layouts, component creation, and auto-layout configurations for efficient design system management.

• Confident command of Adobe Creative Suite, specifically Photoshop and Illustrator, for detailed image editing, vector graphics, and asset creation.

• Solid motion design skills using After Effects, with the ability to create dynamic animations and visual effects.

• Strong understanding of fundamental design principles: typography, composition, color theory, and visual hierarchy.

• Proven experience designing for various digital channels, including web, social media, video, and CRM platforms.

• AI-native mindset: demonstrated confidence and experience using generative AI tools for visual ideation, content creation, workflow automation, and iteration.

• Ability to manage multiple projects simultaneously, meet deadlines, and work independently with minimal supervision.

• Strong communication and collaboration skills, with the ability to articulate design decisions and work effectively within a cross-functional team.

Preferred Skills:

• Experience with After Effects expressions and template creation for efficient motion graphics production.

• Familiarity with design systems and their implementation within marketing contexts.

• Experience with A/B testing visual assets to optimize campaign performance.

• Portfolio showcasing successful integration of AI tools in the design process.

• Understanding of UX/UI principles as they apply to marketing assets.

📝 Enhancement Note: The emphasis on Figma, Adobe Creative Suite, and After Effects aligns with industry standards for design roles. The explicit mention of "AI-native mindset" and "generative AI tools" positions this role at the forefront of design technology adoption, a key area in modern marketing operations. The B2B service agreement context suggests a need for self-sufficiency and business acumen.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a minimum of 3 years of experience.

• Must include robust examples of marketing visuals, demonstrating proficiency in creating assets for campaigns.

• Strong representation of motion design work, highlighting skills in After Effects and video content creation.

• Evidence of proficiency in Figma for complex layouts and design systems.

• Demonstrations of AI tool integration in the design process, such as concept generation, asset variation, or workflow acceleration.

Process Documentation:

• While not explicitly requested as formal documentation, the ability to articulate one's design process is crucial. This includes:

  • Describing the workflow from brief to final asset delivery.

  • Explaining how AI tools are integrated into the design process for efficiency and creativity.

  • Detailing how brand guidelines are applied and maintained.

  • Illustrating collaboration methods with marketers and other stakeholders.

  • Explaining how design performance is considered and acted upon.

📝 Enhancement Note: For a contract role, the portfolio serves as the primary evidence of process and system proficiency. The emphasis on AI integration and multi-platform adaptation indicates a need for a designer who understands modern GTM operational workflows and can deliver measurable results through their creative output.

💵 Compensation & Benefits

Salary Range: As a Contractor under a B2B service agreement, compensation will be negotiated based on experience, skill set, and market rates for graphic design and motion graphics professionals with AI expertise in the specified locations. Based on typical rates for mid-to-senior level contract designers in European tech hubs like Madrid, Lisbon, and Tallinn, a range of €35-€60 per hour or €4,500-€7,500 per month (gross) is a reasonable estimate for a full-time engagement, depending on the specific B2B agreement structure and the candidate's negotiation.

Benefits:

• Work-life balance: A company culture that values and promotes a healthy work-life balance.

• Generous Paid Holidays: Approximately 30+ days of paid holidays per year, providing ample time for rest and rejuvenation.

• Company Computer Equipment: Provided upon request to ensure necessary tools for work.

• Professional Development: Access to education courses and allocated funds for training expenses, supporting continuous learning and skill enhancement.

• Language Learning: English classes available on the corporate platform to support professional development.

• Team Engagement: Both offline company events (in Lithuania) and online team-building activities to foster camaraderie and connection.

• Product Access: Unlimited free Planner5D subscriptions for personal use.

Working Hours: While the role is listed as 40 hours per week, the contractor arrangement may offer some flexibility in scheduling, provided project deadlines and collaboration needs are met. The emphasis on work-life balance suggests a commitment to reasonable working hours.

📝 Enhancement Note: The salary estimation is based on industry benchmarks for contract graphic designers in the specified European locations, considering the mid-to-senior experience level and specialized skills in motion graphics and AI. The benefits package is comprehensive for a contractor, indicating a focus on employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Home Design Software / PropTech / SaaS. Planner5D operates in the rapidly growing PropTech sector, providing intuitive software solutions for home design and renovation. This industry is characterized by innovation, user-centricity, and the integration of technology to simplify complex processes.

Company Size: Planner5D is a global company with a significant user base (100+ million users) and a diverse team operating across multiple time zones. While the exact employee count isn't provided, its global reach and platform presence suggest a medium to large-sized organization with a robust operational framework.

Founded: Planner5D was founded with a mission to democratize home design, making it accessible to everyone. This founding principle likely underpins a culture that values innovation, user empowerment, and continuous improvement.

Team Structure:

• The role is within the marketing team, which is expanding.

• Collaboration is expected with marketers, copywriters, and product designers, indicating a cross-functional team environment.

Methodology:

• Data-Driven Decisions: The emphasis on analyzing performance data and staying updated on trends suggests a methodology rooted in data analysis and continuous optimization.

• Product-Oriented: The description highlights being "product-oriented professionals" and "eager to take ownership and drive innovation," indicating a focus on delivering value and iterating on solutions.

• AI Integration: The explicit requirement for an "AI-native mindset" points to a forward-thinking approach to adopting new technologies to enhance operational efficiency and creative output.

Company Website: https://planner5d.com/

📝 Enhancement Note: Planner5D's culture appears to be a blend of entrepreneurial spirit and established operational processes, driven by innovation, user-centricity, and a global perspective. The "freedom and responsibility" balance is a key cultural tenet.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Middle/Senior Graphic Designer, indicating a level of autonomy and responsibility beyond junior roles. The expectation to "own visual solutions" and "proactively suggest improvements" suggests a contributor who can operate independently and influence creative strategy within the marketing function. This is a key role in ensuring the visual operational effectiveness of marketing campaigns.

Reporting Structure: The designer will collaborate closely with marketers and copywriters, likely reporting to a Marketing Manager or Creative Lead. The cross-functional collaboration implies working within a matrixed structure common in agile marketing teams.

Operations Impact: The graphic designer plays a critical role in the visual execution of marketing strategies, directly impacting lead generation, brand perception, user acquisition, and customer engagement through high-quality visual and motion assets. The effective use of AI tools further amplifies this impact by increasing output velocity and enabling more experimental, data-informed creative approaches.

Growth Opportunities:

• Skill Specialization: Deepen expertise in motion graphics, AI-driven design, and specific marketing channels.

• Cross-functional Exposure: Gain experience working with product design and broader marketing strategy teams.

• Leadership Potential: With demonstrated success and initiative, there's potential to lead specific visual projects or contribute to building design systems for marketing.

• Industry Trends: Opportunity to become an expert in integrating emerging AI technologies into creative workflows, a highly valuable skill in the GTM operations landscape.

📝 Enhancement Note: The growth opportunities are framed around deepening specialized skills and contributing strategically, aligning with career progression in creative operations and marketing. The emphasis on AI positions this role for growth in a rapidly evolving field.

🌐 Work Environment

Office Type: The job is posted with multiple European city locations and lists "On-site" as the work arrangement. This suggests the presence of physical office spaces in these cities, fostering in-person collaboration and a structured work environment.

Office Location(s): Madrid (Spain), Valencia (Spain), Lisbon (Portugal), Tbilisi (Georgia), Yerevan (Armenia), Tallinn (Estonia), Riga (Latvia), Belgrade (Serbia). Candidates are expected to work from one of these office locations.

Workspace Context:

• Collaborative Environment: The emphasis on collaboration with marketers, copywriters, and product designers indicates an environment where teamwork and idea-sharing are encouraged.

• Technology Focus: As a tech company, expect access to modern design tools and potentially new AI software and hardware. The provision of company computer equipment upon request further supports this.

• Team Interaction: Opportunities for direct interaction with colleagues in the office provide a traditional work setting conducive to spontaneous problem-solving and team cohesion.

Work Schedule: The standard working hours are likely 40 hours per week, typical for a full-time contract role. However, the company's stated value for "work-life balance" suggests that efficient work practices are encouraged, allowing for personal time.

📝 Enhancement Note: The on-site requirement across multiple European cities indicates a distributed team structure with local hubs. This environment likely balances structured workdays with opportunities for team building and direct collaboration, crucial for creative and marketing operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess experience and alignment with requirements.

• Portfolio Review & Discussion: A deeper dive into the candidate's portfolio, focusing on marketing visuals, motion design, AI integration, and problem-solving approach. Expect questions about specific projects, design choices, and workflow.

• Technical Assessment (Test): Candidates will be asked to complete a design test. This will likely involve creating a visual asset or a short motion piece based on a brief, assessing practical skills, efficiency, and adherence to brand guidelines and AI utilization.

• Cross-functional Interviews: Interviews with marketing and potentially product team members to evaluate collaboration skills, communication style, and cultural fit.

• Contract Finalization: Discussion of B2B service agreement terms and compensation.

Portfolio Review Tips:

• Showcase AI Integration: Clearly highlight projects where AI tools were used, explaining the specific benefits (e.g., faster ideation, unique asset generation, workflow optimization).

• Quantify Impact: Wherever possible, include metrics or results related to the designs (e.g., improved conversion rates, higher engagement).

• Demonstrate Versatility: Include a range of work across different marketing channels (landing pages, ads, social, video).

• Motion Graphics Emphasis: Dedicate a section to motion design, showcasing dynamism and storytelling through animation.

• Figma Proficiency: Ensure examples demonstrate complex layouts, components, and potentially design system elements.

• Clarity and Conciseness: Organize your portfolio logically and provide brief, impactful descriptions for each project.

Challenge Preparation:

• Understand the Brief: Carefully analyze the design test brief, paying attention to objectives, target audience, and any specific constraints or requirements (including AI usage).

• Time Management: Practice executing design tasks within realistic timeframes. Focus on delivering a polished final product, even if it means prioritizing certain elements.

• Brand Alignment: Familiarize yourself with Planner5D's existing brand identity and visual style to ensure your test submission aligns.

• AI Tool Familiarity: Be prepared to demonstrate practical application of AI tools in your test, not just theoretical knowledge.

• Presentation Readiness: Be ready to walk through your design process and rationale for the test submission, just as you would for your portfolio.

📝 Enhancement Note: The inclusion of a mandatory test and a B2B service agreement indicates a focus on practical, immediately deployable skills and a professional, business-oriented approach to the role. The portfolio review will heavily scrutinize AI integration and marketing performance impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating complex layouts, design systems, and collaborative design workflows. Advanced skills in auto-layout and components are expected.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating detailed marketing visuals.
  • Illustrator: For vector graphics, logos, icons, and scalable visual assets.

• Adobe After Effects: Core tool for motion graphics, animation, video editing, and creating dynamic marketing content.

Analytics & Reporting:

• While not a direct responsibility, understanding how designs perform is key. Familiarity with analytics platforms (e.g., Google Analytics, social media analytics) to interpret design performance data is beneficial.

CRM & Automation:

AI & Generative Tools:

• Generative AI Platforms: Confident and practical use of tools for image generation (e.g., Midjourney, DALL-E, Stable Diffusion), concept ideation, asset variation, and workflow automation.

📝 Enhancement Note: The specified tools are standard for high-level graphic and motion designers. The explicit mention of AI tools signifies a requirement to integrate these into daily workflows, reflecting a modern approach to creative operations.

👥 Team Culture & Values

Operations Values:

• Freedom and Responsibility: A culture that grants autonomy while expecting ownership and accountability for outcomes. This applies to creative execution and project management.

• Passion and Enthusiasm: A team driven by a shared passion for home design and product innovation, fostering a positive and collaborative atmosphere.

• User-Centricity: A focus on making home design accessible and straightforward for over 100 million users, translating into user-friendly and effective visual communication.

• Innovation: A continuous drive to improve and revolutionize the home design market, encouraging experimentation with new tools and methodologies, especially AI.

• Efficiency: The expectation to leverage AI and optimize workflows suggests a value placed on speed, effectiveness, and smart working practices.

Collaboration Style:

• Cross-functional Integration: Close collaboration with marketing, copywriters, and product designers, requiring clear communication and mutual understanding of different disciplines.

• Knowledge Sharing: The team comprises enthusiasts eager to help and share knowledge, indicating an environment conducive to learning and mentorship.

• Global Teamwork: Working across time zones necessitates effective asynchronous communication, clear documentation, and mutual respect for different working schedules.

📝 Enhancement Note: The culture emphasizes autonomy, passion, and innovation, particularly with the integration of AI. This suggests a dynamic environment where proactive individuals can thrive and contribute to shaping the company's visual output.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI and Human Creativity: Effectively integrating AI tools without compromising originality or brand integrity. This requires critical judgment and artistic direction.

• Pace of Innovation: Keeping up with the rapid advancements in AI technology and design trends to maintain a competitive edge.

• Cross-Time Zone Collaboration: Ensuring seamless communication and project alignment with team members across different geographical locations and time zones.

• Performance-Driven Design: Continuously adapting designs based on data and user feedback to meet marketing objectives, requiring a blend of creativity and analytical thinking.

• Contractor Relationship Management: Operating effectively under a B2B service agreement, managing expectations, and ensuring clear deliverables.

Learning & Development Opportunities:

• AI Tool Mastery: Becoming an expert in leveraging cutting-edge generative AI tools for creative workflows.

• Motion Graphics Specialization: Enhancing skills in advanced animation techniques and video production for marketing.

• Marketing Strategy Insight: Gaining a deeper understanding of marketing campaign objectives and how visual design contributes to their success.

• Cross-Disciplinary Learning: Learning from product designers and marketers to broaden understanding of the broader product development and Go-To-Market processes.

• Industry Exposure: Opportunity to work within the dynamic PropTech and SaaS industries.

📝 Enhancement Note: The challenges are framed around the evolving technological landscape (AI) and operational demands, offering significant growth potential for those who can adapt and innovate.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual asset for a marketing campaign, from brief to final delivery, highlighting where you would integrate AI tools." (Focus on workflow, AI integration points, quality control.)

• "How do you ensure brand consistency across multiple marketing channels and platforms, especially when working with diverse assets and potentially AI-generated elements?" (Focus on brand guidelines, adaptation, quality assurance.)

• "Walk us through a project where you used AI tools to significantly improve efficiency or creative output. What was the challenge, your approach, and the result?" (Focus on practical AI application, problem-solving, quantifiable outcomes.)

Company & Culture Questions:

• "What excites you about Planner5D's mission and its role in the home design market?" (Research company mission, user base, and industry impact.)

• "How do you see AI evolving the role of a graphic designer in a marketing context?" (Demonstrate forward-thinking and understanding of industry trends.)

Portfolio Presentation Strategy:

• AI Integration Showcase: Have specific slides or sections dedicated to projects where AI was instrumental. Clearly articulate how it was used and the impact.

• Motion Graphics Reel: Ensure your motion graphics work is easily accessible and highlights your best animation and video editing skills.

• Figma Workflow Examples: Briefly touch upon your Figma process, especially regarding component usage, auto-layout, and design systems, if applicable.

• Quantifiable Results: For each key project, be ready to discuss any performance metrics or positive outcomes achieved due to your design work.

• Storytelling: Frame your project presentations as narratives: the problem, your creative solution (including AI use), and the impactful result.

📝 Enhancement Note: Preparation should focus on demonstrating practical skills, a strong understanding of marketing operations, and a proactive, AI-savvy approach. The B2B contract nature means emphasizing professionalism, efficiency, and deliverable-oriented thinking.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided on jobs.lever.co.

• Portfolio Customization: Tailor your portfolio to prominently feature marketing visuals, motion graphics, and specific examples of AI tool integration. Ensure it clearly demonstrates your 3+ years of experience and proficiency in Figma and After Effects.

• Resume Optimization: Update your resume to highlight keywords such as "Graphic Design," "Motion Graphics," "Figma," "After Effects," "Generative AI," "Marketing Visuals," and "B2B Service Agreement." Emphasize achievements and quantifiable results where possible.

• Interview Preparation: Practice articulating your design process, especially your approach to using AI tools and collaborating with marketing teams. Be ready to discuss your portfolio and the specific test assignment.

• Company Research: Familiarize yourself with Planner5D's product, target audience, and current marketing efforts. Understand their brand aesthetic and how your skills can contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.