Middle Motion Marketing Designer (Wellness)

📍 Job Overview

Job Title: Middle Motion Marketing Designer (Wellness)
Company: Brainstack
Location: Kyiv, Ukraine
Job Type: Full-Time
Category: Marketing Operations / Creative Operations
Date Posted: December 16, 2025
Experience Level: Mid-Level
Remote Status: Hybrid (Remote or On-site)

🚀 Role Summary

• Spearhead the creation of high-impact motion graphics and video content for large-scale marketing campaigns across digital platforms.
• Drive visual strategy for innovative formats like Reels, Shorts, and UGC-style content, directly influencing brand visibility and engagement.
• Collaborate closely with the marketing team to conceptualize and execute creative assets for Meta, TikTok, and YouTube advertising.
• Leverage and integrate cutting-edge AI tools into the motion design workflow to enhance efficiency and explore new creative possibilities.
• Contribute to the continuous optimization of advertising creatives based on market analysis and performance data.

📝 Enhancement Note: This role is positioned within a "Wellness" vertical, suggesting a focus on health, well-being, or related consumer products/services. The emphasis on "millions of people" and "large-scale advertising campaigns" indicates a high-volume, impactful creative role within a significant marketing operation. The "Middle" designation implies a need for established technical skills and some autonomy, but with potential for mentorship from more senior creatives or leadership.

📈 Primary Responsibilities

• Develop and produce compelling video content and motion graphics for marketing campaigns on platforms including Meta, TikTok, and Google Ads, ensuring alignment with brand guidelines and campaign objectives.
• Analyze competitor creative strategies and market trends to identify opportunities for innovative visual storytelling and campaign differentiation.
• Collaborate with the marketing team to generate and refine ideas for new marketing initiatives and digital content.
• Continuously explore, test, and integrate AI tools into the motion design process to automate workflows, enhance creative output, and stay ahead of technological advancements.
• Design and animate user interfaces and support product-related visual tasks as needed, bridging the gap between marketing and product design.
• Create standalone graphic elements and visual assets to support a variety of marketing and product needs.
• Manage sound design and color correction to ensure a polished and professional final product.

📝 Enhancement Note: The responsibilities highlight a blend of core motion design execution and strategic input, emphasizing the application of creative skills within a performance marketing context. The inclusion of "AI tools" and "prompt engineering" points towards a forward-thinking approach to creative production often seen in rapidly evolving digital marketing operations.

🎓 Skills & Qualifications

Education: While not explicitly stated, a degree or equivalent professional training in Graphic Design, Animation, Digital Media, or a related field is typically expected for a Middle-level designer.
Experience: A minimum of 2 years of professional experience in motion design and digital content creation.

Required Skills:

• Proficiency in After Effects for advanced animation and motion graphics creation.
• Strong command of Adobe Photoshop and Adobe Illustrator for asset creation and manipulation.
• Experience with Figma for design collaboration and UI-related assets.
• Solid understanding of fundamental principles in composition, editing, color correction, and sound design.
• Ability to work with auxiliary programs and plugins to enhance design workflows.
• Competence in creating graphic elements and visual assets independently.
• Basic familiarity with AI tools relevant to motion design.

Preferred Skills:

• Experience with expressions and scripts in After Effects for workflow automation.
• Proficiency in creating and utilizing templates for efficient production.
• Practical experience with specific AI tools for video generation (e.g., Veo3, Kling) and sound design (e.g., 11 Labs).
• Demonstrated ability to quickly adapt and integrate new technologies into established workflows.
• Experience with prompt engineering for generative video and image creation.

📝 Enhancement Note: The required skills list is standard for a motion designer, with a strong emphasis on the Adobe Creative Suite and Figma. The preferred skills are crucial for this role, indicating a company that prioritizes innovation and efficiency through AI and automation. This suggests a proactive marketing operations environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of high-quality motion graphics and video projects demonstrating proficiency in After Effects, Photoshop, Illustrator, and Figma.
• Case studies showcasing the creation of engaging video content for marketing campaigns (e.g., social media ads, explainer videos, promotional content).
• Examples of work that highlight understanding of composition, editing, color correction, and sound design principles.
• Demonstrations of independent graphic element creation and UI animation, if applicable.

Process Documentation:

• Showcase projects where AI tools were used to enhance or automate the design process, detailing the specific tools and their impact on efficiency or creative output.
• Include examples of workflow optimization through scripting, expressions, or template usage in After Effects.
• Projects that illustrate collaboration with marketing teams, demonstrating an understanding of campaign objectives and target audience engagement.
• Evidence of rapid adaptation to new technologies or design trends, highlighting a proactive approach to learning and implementation.

📝 Enhancement Note: For a Middle-level Motion Designer, the portfolio is paramount. It should not just display technical skill but also strategic thinking regarding marketing goals and the innovative use of tools, especially AI. Applicants should be prepared to discuss their process, challenges, and the impact of their work on campaign performance.

💵 Compensation & Benefits

Salary Range: Given the "Middle" experience level, location (Kyiv, Ukraine), and the demand for specialized motion design skills with AI integration, a competitive salary range would likely be between 35,000 UAH and 60,000 UAH per month. This range is based on industry benchmarks for mid-level creative roles in Ukraine, considering the dynamic IT sector and the specific skill set required.

Benefits:

• Hybrid Work Model: Flexibility to choose between remote work or utilizing a pet-friendly, 24/7 accessible office in central Kyiv.
• Professional Development: Coverage for professional training, courses, certifications, and participation in industry conferences, events, and meetups. Access to an electronic library.
• Leadership Development: Opportunity to participate in the "Brainstack Leadership School" for management training.
• Health & Wellness: 100% paid sick leave, medical insurance after the probationary period, and support for colleagues serving in the Armed Forces of Ukraine.
• Work-Life Balance: 21 days of paid vacation, plus national holidays.
• Office Perks: Daily breakfasts and snacks in the office, modern equipment provided.
• Financial: Competitive remuneration aligned with skills and experience, employment via FOP (Sole Proprietor).
• Additional: Quarterly team-building events, internal clubs (Running, Booking, Cooking), social project participation, and an ambassador program.

Working Hours: Full-time employment, likely around 40 hours per week. The hybrid model suggests flexibility in daily scheduling, accommodating efficient workflow and personal needs.

📝 Enhancement Note: The salary estimate is based on general market data for mid-level designers in Kyiv and the specialized nature of the role. The benefits package is comprehensive, reflecting a company that invests in employee growth, well-being, and work-life balance, which is a significant draw for skilled professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the IT sector, specifically focusing on multi-product development. Their portfolio includes mobile and web applications and services in various niches such as Parental Control, Wellness, and AI. This indicates a diverse and innovative technological environment.
Company Size: Brainstack is a growing IT company with a significant presence, indicated by its multi-product portfolio and the structured benefits and development programs offered. While an exact number isn't provided, the scale of operations suggests a medium to large organization.
Founded: While the founding date is not specified, the company's description implies a mature organization with established processes and a track record of building successful IT products with millions of users.

Team Structure:

• The Wellness team is likely a specialized unit within the broader marketing department, focusing on a specific product vertical.
• This role reports into a Marketing or Creative Lead, with close collaboration expected across marketing specialists, content creators, and potentially product managers.
• Cross-functional collaboration is key, especially with the marketing and advertising teams responsible for campaign execution and performance analysis.

Methodology:

• Data-Driven Creativity: Emphasis on creating "profitable businesses" and "successful IT products" suggests a strong focus on data analysis to inform creative decisions and optimize marketing campaigns.
• Agile Development & Iteration: The mention of "challenges" and "constant scaling" implies an agile approach to product development and marketing, requiring quick adaptation and iterative improvements.
• Innovation Focus: The company actively seeks "challenges with a star" and encourages turning "ideas into successful IT products," indicating a culture that values innovation, experimentation, and pushing boundaries, particularly with new technologies like AI.

Company Website: https://brainstack.net/

📝 Enhancement Note: Brainstack presents itself as a dynamic, ambitious IT company focused on scaling and innovation. The company culture appears to foster growth and support for employees facing complex challenges, particularly within their diverse product portfolio. The emphasis on "wellness" suggests a specific market focus for this role.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Middle," indicating a professional who has moved beyond entry-level tasks and possesses a solid foundation of technical skills and practical experience. They are expected to work with a degree of autonomy, contribute significantly to projects, and potentially mentor junior team members. In a marketing operations context, this means contributing to campaign execution, optimizing creative assets, and understanding how their work impacts performance metrics. Reporting Structure: The Middle Motion Marketing Designer will likely report to a Marketing Lead, Creative Director, or a Senior Motion Designer. They will collaborate closely with marketing managers, campaign specialists, and potentially product managers within the Wellness vertical. Operations Impact: The designer's output directly influences the effectiveness of large-scale advertising campaigns, impacting brand perception, user acquisition, and ultimately, revenue generation for the Wellness products. Their ability to create compelling, high-converting visuals is critical to the success of marketing operations.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-driven motion design, prompt engineering, and advanced animation techniques.
• Leadership Development: Potential to advance to Senior Motion Designer or Creative Lead roles, mentoring junior designers and leading creative projects. Participation in Brainstack's Leadership School offers a formal path.
• Cross-Functional Exposure: Gain insights into broader marketing strategies, product development cycles, and performance analytics within the Wellness sector.
• Technical Proficiency: Become a go-to expert for integrating new technologies and automation tools within the creative workflow.

📝 Enhancement Note: The growth path for a Middle Motion Designer at Brainstack seems well-defined, emphasizing both technical mastery and leadership potential. The company's investment in training and development suggests a commitment to employee advancement within their operational structure.

🌐 Work Environment

Office Type: Brainstack offers a hybrid work model, allowing employees to choose between working remotely or from their office. The office is described as "pet-friendly," located in the "center of Kyiv," and "open 24/7," suggesting a modern, flexible, and employee-centric workspace designed to accommodate various working styles and needs. Office Location(s): The primary office is located in central Kyiv, Ukraine. The hybrid model means employees can leverage this centrally located workspace or work from home.

Workspace Context:

• Collaborative Environment: The 24/7 office access and emphasis on team building suggest a culture that encourages collaboration and interaction among team members.
• Technologically Equipped: The provision of "modern equipment" ensures that designers have the necessary tools to perform their tasks efficiently, supporting complex motion graphics and AI integrations.
• Flexibility & Comfort: The hybrid model, pet-friendly policy, and office amenities (breakfasts, snacks) aim to create a comfortable and productive environment, catering to the needs of creative professionals.

Work Schedule: The role is full-time, with an implied 40-hour work week. The hybrid arrangement offers flexibility, allowing designers to structure their days to optimize creative flow and integrate personal commitments, which is crucial for demanding creative roles that often require deep focus.

📝 Enhancement Note: The work environment at Brainstack is designed to be flexible and supportive, catering to the needs of creative professionals in a technology-driven company. The hybrid model and office amenities are attractive features for attracting and retaining talent in the competitive IT market.

📄 Application & Portfolio Review Process

Interview Process:

• HR Interview: An initial screening to assess cultural fit, general qualifications, and align expectations regarding the role and company.
• Test Task: A practical assignment designed to evaluate the candidate's motion design skills, creativity, and ability to work with specific tools or constraints relevant to the role. This is a critical step for assessing raw talent and technical execution.
• Tech Interview: A deeper dive into technical skills, workflow processes, problem-solving abilities, and experience with specific software (After Effects, AI tools, etc.). This is where proficiency and technical understanding are rigorously assessed.
• Final Interview: Likely involves meeting with the hiring manager or key stakeholders to discuss strategic contributions, career aspirations, and ensure alignment with team goals.
• Reference Check: Verification of past performance and professional conduct.
• Job Offer: Formal offer extended to the successful candidate.

Portfolio Review Tips:

• Showcase AI Integration: Clearly highlight projects where AI tools were utilized. Explain the problem, the AI solution implemented, and the quantifiable impact (e.g., time saved, enhanced creative output).
• Focus on Marketing Impact: For each project, explain the campaign objective, target audience, your creative approach, and how your motion design contributed to marketing goals (e.g., increased engagement, click-through rates).
• Demonstrate Versatility: Include a range of work showcasing different styles, formats (Reels, Shorts, Stories), and techniques.
• Highlight Independent Creation: Present examples of graphic elements and assets you've created from scratch.
• Structure for Clarity: Organize your portfolio logically. Use clear descriptions, and consider a presentation format that walks interviewers through your thought process and execution for 1-2 key projects.

Challenge Preparation:

• Understand the "Wellness" Context: Research Brainstack's Wellness products and typical marketing approaches in this sector.
• Prepare for AI-Specific Tasks: Be ready to discuss your experience with specific AI tools mentioned (Veo3, Kling, 11 Labs) or demonstrate how you would approach a task using AI.
• Practice Demonstrating Workflow: Be prepared to articulate your process from brief to final delivery, including how you collaborate with others and use tools for efficiency.
• Anticipate Creative Briefs: The test task will likely be a creative brief. Practice brainstorming and quickly generating concepts that align with marketing objectives.

📝 Enhancement Note: The interview process is thorough, emphasizing practical skills and strategic application. The portfolio review is a key component, with a strong emphasis on AI integration and demonstrating impact on marketing objectives. Candidates should prepare to showcase their ability to innovate and deliver results in a performance-driven environment.

🛠 Tools & Technology Stack

Primary Tools:

• After Effects: Core software for motion graphics and animation. Expect advanced usage, including expressions and potentially scripts.
• Adobe Photoshop: For creating and editing visual assets, textures, and graphical elements.
• Adobe Illustrator: For vector graphics, logos, icons, and scalable illustrations.
• Figma: For UI design, prototyping, and collaborative asset creation, particularly for any interface animations.

Analytics & Reporting:

• While not directly used by the designer, understanding how their creatives perform on platforms like Meta, TikTok, and YouTube is crucial. Familiarity with analytics dashboards from these platforms would be beneficial.

CRM & Automation:

• Not directly within the scope of this role, but an understanding of how marketing automation platforms are used to deploy creatives would be advantageous.

Emerging Technologies:

• AI Video Generation Tools: Veo3, Kling (specific examples provided).
• AI Sound Design Tools: 11 Labs (specific example provided).
• Generative AI for Images/Video: Prompt engineering skills are highly valued.

📝 Enhancement Note: The technology stack is heavily focused on industry-standard creative software, with a significant and forward-looking emphasis on AI tools. Proficiency in these AI tools and the ability to experiment with them are key differentiators for this role.

👥 Team Culture & Values

Operations Values:

• Innovation & Adaptability: A strong emphasis on embracing new technologies like AI and quickly integrating them into workflows. This value is demonstrated by the "will be a plus" section and the expectation of continuous improvement.
• Results-Oriented: The company aims to build "profitable businesses" and "successful IT products," indicating a culture that prioritizes performance, marketing effectiveness, and tangible results from creative output.
• Collaboration: The role requires "close cooperation with the marketing team" and implies a team environment where ideas are shared and developed collectively. The company also promotes team-building activities.
• Growth & Ambition: Brainstack encourages employees to "scale constantly" and "realize their ambitions," fostering a culture of continuous learning, professional development, and career advancement.

Collaboration Style:

• Cross-functional Integration: The designer will work closely with marketing strategists, campaign managers, and potentially product teams, requiring clear communication and shared understanding of objectives.
• Feedback-Driven: While not explicitly stated, a creative role in a performance marketing context typically involves a cycle of feedback, iteration, and optimization based on campaign performance and market insights.
• Proactive Contribution: The expectation to "search for new concepts" and "participate in the generation and development of ideas" suggests a collaborative style where team members are encouraged to contribute proactively to creative strategy.

📝 Enhancement Note: Brainstack's culture appears to be a blend of ambitious, results-driven innovation and supportive employee development. The emphasis on AI and continuous learning are defining characteristics, appealing to professionals who thrive in a fast-paced, technologically evolving environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI tools for content creation and effectively integrating them into production workflows can be challenging.
• Balancing Creativity with Performance Metrics: Creating visually appealing content that also meets stringent marketing performance targets requires a delicate balance and strong analytical skills.
• Adapting to Diverse Marketing Needs: Supporting multiple digital platforms (Meta, TikTok, YouTube) and varied campaign objectives necessitates versatility and the ability to tailor creative approaches.
• Maintaining High Output Volume: Producing "creative videos" for "large-scale advertising campaigns" that are "seen by millions" demands efficiency and robust workflow management.

Learning & Development Opportunities:

• AI Tool Mastery: Deepen expertise in prompt engineering and advanced usage of generative AI for video, image, and sound.
• Performance Marketing Integration: Develop a stronger understanding of paid advertising strategies, A/B testing creatives, and campaign optimization from a visual perspective.
• Creative Leadership: Progress towards leading creative projects, mentoring junior designers, and contributing to overall creative strategy within the Wellness vertical.
• Industry Conferences & Training: Access to funded professional development, including courses, certifications, and participation in relevant industry events.

📝 Enhancement Note: The challenges are inherent to a role in modern digital marketing operations, particularly focusing on creative output and technological integration. The growth opportunities are substantial, offering a clear path for skill enhancement and career progression within a forward-thinking company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to significantly improve a motion design project. What was the challenge, your approach, and the outcome?" Prepare a case study focusing on efficiency gains, creative breakthroughs, or novel applications of AI.
• "How do you approach creating video content for different social media platforms (e.g., Reels vs. YouTube Shorts)? What are the key considerations for engagement on each?" Be ready to discuss platform-specific best practices and your creative adaptation strategies.
• "Imagine you need to create a series of short, attention-grabbing videos for a new wellness product launch with a limited budget. How would you leverage your skills and available tools (including AI) to maximize impact?" Focus on your problem-solving, resourcefulness, and creative concept generation.

Company & Culture Questions:

• "What interests you about Brainstack, particularly our focus on the Wellness vertical and our use of AI in creative production?" Research Brainstack's products and recent developments. Connect your passion for wellness or AI to the company's mission.
• "How do you stay updated with the latest trends in motion design and AI technology?" Highlight your proactive learning habits, sources of information (blogs, communities, conferences), and how you experiment with new tools.
• "Describe your ideal team environment and how you contribute to a collaborative culture." Emphasize your ability to work with marketing teams, provide and receive feedback, and support team goals.

Portfolio Presentation Strategy:

• Tell a Story: For your chosen case studies, don't just show the final output. Explain the brief, your creative process, the tools used (especially AI), the challenges faced, and the results achieved.
• Quantify Impact: Where possible, use metrics to demonstrate the success of your work (e.g., "This video increased engagement by X%," or "Using AI saved Y hours on this project").
• Showcase AI Integration Clearly: Have specific examples ready that clearly demonstrate your proficiency and innovative use of AI tools, detailing the "how" and "why."
• Be Prepared for Technical Deep Dives: Be ready to discuss specific After Effects techniques, plugins, or AI prompt strategies you employed.

📝 Enhancement Note: Preparation should focus on showcasing both technical prowess and strategic thinking, particularly regarding AI integration and marketing impact. Understanding Brainstack's specific context within the wellness industry and their forward-looking approach to technology will be crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Brainstack's careers portal.
• Tailor Your Resume: Highlight experience with After Effects, Adobe Creative Suite, Figma, and any direct experience with AI tools for creative production. Quantify achievements by mentioning campaign scope (e.g., "created assets for campaigns reaching millions") and efficiency gains.
• Curate Your Portfolio: Ensure your portfolio prominently features your strongest motion design work, with a dedicated section or clear labeling for projects involving AI tools. Prepare 1-2 case studies for in-depth discussion that detail your process and impact.
• Prepare for the Test Task: Familiarize yourself with common motion design challenges and be ready to quickly conceptualize and execute a creative brief relevant to marketing and potentially the wellness sector.
• Research Brainstack: Understand their product portfolio (especially Wellness), their approach to marketing, and their stated values. This will help you tailor your responses during interviews and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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