Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: AccorHotel

Location: Lagoi, Kepulauan Riau, Indonesia

Job Type: Full-time

Category: Sales & Marketing / Creative & Media / Hospitality

Date Posted: 2026-01-09

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is a hands-on, end-to-end content creation position within the Sales & Marketing department, focusing on visual asset development for the Mövenpick Resort & Spa Bintan Lagoon.

• The Graphic Designer will be responsible for producing high-quality creative assets across various media, including graphic design, photography, videography, and drone operation, to support marketing and branding initiatives.

• A key aspect of the role involves independent management of the entire content lifecycle, from conceptualization and execution to final delivery, ensuring alignment with brand standards and campaign objectives.

• The position requires a strong ability to translate marketing strategies into compelling visual narratives that resonate with target audiences in the hospitality, lifestyle, and travel sectors.

📝 Enhancement Note: While the input job title is "Graphic Designer," the detailed responsibilities, including photography, videography, and drone operation, indicate a broader Digital Content Creator or Multimedia Designer role, with a strong emphasis on visual storytelling within a resort marketing context. The "Sales & Marketing" categorization is accurate, but the "Creative & Media" and "Hospitality" taxonomies are also highly relevant. The experience level is inferred from the breadth of required skills and the expectation of independent content management.

📈 Primary Responsibilities

• Content Creation & Execution:

  • Design and produce visually engaging graphics, layouts, and digital assets for various marketing channels (e.g., social media, website, brochures, presentations, advertisements).
  • Capture high-quality photography and videography to showcase resort facilities, amenities, guest experiences, and local attractions.
  • Conduct drone operations to capture aerial footage and imagery of the resort and its surroundings, adhering to all safety and regulatory guidelines.
  • Edit photos and videos using professional software to create polished, compelling visual content.

• Visual Storytelling & Branding:

  • Develop creative concepts and visual narratives that effectively communicate the Mövenpick brand message and resort offerings.
  • Ensure all created assets are consistent with brand guidelines, tone of voice, and overall marketing strategy.
  • Translate marketing briefs and objectives into creative visual solutions.

• Project Management & Collaboration:

  • Manage multiple content creation projects simultaneously, from initial concept to final delivery, meeting tight deadlines.
  • Collaborate closely with the Sales & Marketing team, hotel management, and other departments to understand content needs and campaign goals.
  • Proactively identify opportunities for new visual content to enhance marketing efforts.

• Technical Proficiency & Innovation:

  • Stay updated with the latest design trends, software advancements, and digital content creation techniques.

  • Maintain and organize a library of all visual assets.

  • Troubleshoot and resolve any technical issues related to design and editing software or equipment.

📝 Enhancement Note: The primary responsibilities have been expanded from the provided "core responsibilities" to encompass the full scope of a multimedia content creator role, detailing the specific tasks within graphic design, photography, videography, and drone operation, as well as project management and brand consistency.

🎓 Skills & Qualifications

Education:

• While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Arts, Multimedia Arts, Marketing, Communications, or a related field is typically expected for roles requiring independent content creation and a strong portfolio.

Experience:

• 2-5 years of proven professional experience in graphic design, with a strong emphasis on digital media.

• Demonstrable experience in photography and videography, including shooting and editing.

• Proven experience with drone operation for content creation; a drone pilot certification is a significant advantage.

Required Skills:

• Graphic Design Software Proficiency: Expert-level skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.

• Video Editing Software Proficiency: Skilled in Premiere Pro, Final Cut Pro, CapCut, or similar video editing platforms.

• Photography & Videography Skills: Strong understanding of composition, lighting, and camera operation for both still and moving images.

• Drone Operation: Ability to safely and effectively operate drones for aerial photography and videography.

• Visual Storytelling: Exceptional ability to craft compelling narratives through visuals.

• Attention to Detail: Meticulous approach to design, editing, and quality control.

• Content Management: Ability to manage end-to-end content creation independently.

• Communication & Collaboration: Excellent interpersonal and communication skills for effective teamwork.

• Time Management & Organization: Ability to prioritize tasks, manage multiple projects, and meet tight deadlines in a fast-paced environment.

Preferred Skills:

• Hospitality/Travel/Lifestyle Industry Experience: Previous work with hotels, resorts, travel agencies, or lifestyle brands.

• Motion Graphics: Experience with After Effects or similar for creating animated graphics.

• 3D Rendering/Modeling: Familiarity with 3D software for enhanced visual content.

• Copywriting Basics: Ability to craft concise, engaging captions or supporting text for visual content.

• Social Media Content Strategy: Understanding of how to tailor content for different social media platforms.

📝 Enhancement Note: The skills section has been populated with specific software examples mentioned in the input and broader industry-standard tools. The experience level is aligned with the expectation of independent project management and a diverse skill set. Preferred skills are inferred based on the context of a resort environment and the desire for comprehensive marketing support.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Visual Showcase: A curated portfolio demonstrating a wide range of graphic design projects, photography, videography, and examples of drone footage.

• End-to-End Project Examples: Showcase at least one project where you managed the entire content creation process independently, from concept to final output.

• Brand Consistency Examples: Include examples that highlight your ability to adhere to brand guidelines and maintain visual identity across different media.

• Metrics & Impact (if available): If possible, include examples where your visual content contributed to measurable marketing outcomes (e.g., engagement rates, website traffic, booking conversions), even if anecdotal.

Process Documentation:

• Workflow Design: Be prepared to discuss your typical workflow for a content creation project, from briefing and concept development to execution, review, and delivery.

• Tool Utilization: Be ready to explain how you leverage specific design and editing tools (e.g., Adobe Creative Suite, Canva, Premiere Pro) to achieve desired results and optimize your process.

• Quality Assurance: Describe your process for ensuring the quality, accuracy, and brand compliance of all your creative outputs.

📝 Enhancement Note: This section focuses on what a candidate in a content creation role would need to demonstrate. The emphasis is on showcasing a breadth of skills and the ability to manage projects independently, crucial for a role described as managing "end-to-end content creation independently."

💵 Compensation & Benefits

Salary Range:

• Based on research for a Graphic Designer/Digital Content Creator role with 2-5 years of experience in Indonesia, particularly in tourist destinations like Bintan, the estimated gross monthly salary range is IDR 8,000,000 - IDR 15,000,000.

Benefits:

• Accommodation: As the role is on-site in Bintan, accommodation is likely provided or subsidized by AccorHotel.

• Meals: On-site dining or meal allowances are typically part of hospitality employment packages.

• Health Insurance: Comprehensive health insurance coverage for employees, potentially including family members.

• Paid Time Off: Annual leave, sick leave, and public holidays as per Indonesian labor law and company policy.

• Professional Development: Opportunities for training in new design software, photography/videography techniques, and potentially drone certification upgrades.

• Employee Discounts: Discounts on hotel stays, dining, and other services across Accor properties worldwide.

• Uniform: Provided and maintained by the company.

Working Hours:

• Full-time, typically 40 hours per week, Monday to Friday, with potential weekend work or flexible hours to cover resort events or urgent content needs.

• Flexibility will be required to meet tight deadlines and capture specific moments or events at the resort.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for Indonesia, considering the specific role and location. Benefits are typical for the hospitality sector and international brands in Indonesia, with accommodation being a key consideration for an on-site role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality (Hotels & Resorts) - Mövenpick Resort & Spa Bintan Lagoon is part of the AccorHotels group.

Company Size: AccorHotels is a global hospitality group with thousands of properties worldwide, employing hundreds of thousands of people. The specific resort in Bintan would be a significant operational entity within this larger network.

Founded: Mövenpick Hotels & Resorts was founded in Switzerland in 1973. AccorHotels was founded in 1963 in France. The Bintan resort, while new, operates under established global brands with distinct heritage and operational standards.

Team Structure:

• Reporting Line: The Graphic Designer will likely report to the Director of Sales & Marketing or a Marketing Manager, who oversees all promotional and communication activities for the resort.

• Departmental Collaboration: Close collaboration with the Sales, Marketing, F&B, Events, and Front Office teams to gather content requirements and ensure cohesive messaging.

• Cross-functional Integration: May also liaise with the Rooms Division and other operational departments to capture authentic resort experiences and guest interactions.

• Creative Team Dynamics: Depending on the resort's size, there might be other marketing or communications personnel, or this role might be the sole dedicated creative resource, requiring strong self-management.

Methodology:

• Data-Driven Creativity: While creative freedom is encouraged, content creation should be informed by marketing objectives, guest demographics, and performance analytics from previous campaigns.

• Brand-Centric Approach: All visual output must align with the Mövenpick and AccorHotels brand guidelines, emphasizing Swiss-inspired hospitality and culinary heritage.

• Agile Content Production: Ability to adapt quickly to changing marketing priorities, seasonal promotions, and special events at the resort.

• Guest Experience Focus: Content should aim to authentically represent the guest experience, highlighting relaxation, culinary delights, and recreational activities.

Company Website: https://www.movenpick.com/en/asia/indonesia/bintan/resort-spa-bintan-lagoon/

📝 Enhancement Note: Company context is derived from the input organization (AccorHotel) and the specific resort name, inferring the scale of operations and the brand heritage. Team structure and methodology are standard for marketing roles within large hospitality groups.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level execution-focused position. It requires independent capability in core creative functions but may not involve strategic planning or team management at this stage.

Reporting Structure: Direct reporting to a Marketing leader, providing support for resort-wide marketing initiatives.

Operations Impact: The Graphic Designer's work directly impacts the resort's brand perception, marketing effectiveness, and ultimately, guest acquisition and revenue. High-quality visuals are critical for attracting guests in the competitive Bintan tourism market.

Growth Opportunities:

• Senior Content Creator/Art Director: Progression to leading creative projects, developing visual strategies, and potentially managing junior designers or external agencies.

• Marketing Specialization: Opportunity to specialize in areas like digital marketing, social media management, or branding within the hospitality sector.

• Cross-Brand Experience: Potential to move to other AccorHotels properties or brands, leveraging acquired skills and experience.

• Skill Expansion: Encouragement to develop new creative skills (e.g., animation, UI/UX design for digital platforms) through internal or external training.

📝 Enhancement Note: Career growth is mapped from a mid-level execution role to potential leadership or specialization within the marketing and creative fields of the hospitality industry, consistent with industry trends for creative professionals.

🌐 Work Environment

Office Type: The role is on-site at the Mövenpick Resort & Spa Bintan Lagoon. This implies a dynamic, guest-facing environment, likely with a dedicated office space for the marketing team.

Office Location(s): Lagoi, Bintan Island, Kepulauan Riau, Indonesia. This is a resort destination, offering a unique working environment away from a typical urban setting.

Workspace Context:

• Creative Hub: Access to necessary design software, hardware, and potentially a studio space for photography and videography.

• Resort Immersion: The workspace is integrated into a resort, offering opportunities to capture authentic moments and understand the guest journey firsthand.

• Collaborative Atmosphere: Interaction with diverse teams across the resort, fostering a dynamic and engaging work atmosphere.

• Outdoor Access: Frequent opportunities to work outdoors, capturing the resort's natural beauty and amenities.

Work Schedule:

• Primarily full-time, standard office hours (e.g., 9 AM - 6 PM), but flexibility is essential.

• May involve working during weekends, evenings, or public holidays to capture special events, promotions, or urgent marketing needs. The nature of resort operations often requires extended availability.

📝 Enhancement Note: The work environment is described based on the context of a resort location, emphasizing the unique aspects of working in hospitality and the need for flexibility inherent in such roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess relevant skills, experience, and creative output.

• Technical Assessment/Portfolio Review: A more in-depth discussion about the candidate's portfolio, focusing on specific projects, design choices, technical execution (photography, video editing, drone use), and problem-solving approaches.

• Skills Challenge (Potential): A short, practical assignment to test specific skills (e.g., a quick graphic design task, editing a short video clip, or conceptualizing content for a specific resort promotion).

• Behavioral & Situational Interviews: Questions to assess fit with AccorHotels' culture, collaboration style, ability to work under pressure, and proactive mindset.

• Final Interview: May involve meeting with higher-level management (e.g., General Manager, Regional Marketing Head) for final approval.

Portfolio Review Tips:

• Curate Effectively: Showcase your best work that is most relevant to the job description (graphic design, photography, videography, drone).

• Highlight End-to-End Projects: Clearly present projects where you managed the entire process independently.

• Tell a Story: For each project, briefly explain the objective, your role, the process, the tools used, and the outcome.

• Demonstrate Versatility: Include a range of styles and formats to show adaptability.

• Showcase Drone Work: If drone footage is a key requirement, ensure it's prominently featured and well-edited.

• Quality Over Quantity: A smaller, highly polished portfolio is better than a large, inconsistent one.

• Professional Presentation: Ensure your portfolio is easily navigable, visually appealing, and free of errors.

Challenge Preparation:

• Understand the Brand: Research Mövenpick and AccorHotels, their brand values, target audience, and current marketing campaigns.

• Anticipate Tasks: Be prepared for tasks that might involve creating social media graphics, editing a short promotional video for a resort amenity, or conceptualizing a photo shoot for a new package.

• Focus on Efficiency: Demonstrate how you can deliver high-quality results quickly and efficiently.

• Think Visually: Even for behavioral questions, consider how you can use visual examples or analogies to explain your points.

📝 Enhancement Note: The interview process and portfolio review tips are tailored to a creative role in hospitality, emphasizing the need to demonstrate both technical skills and an understanding of brand context and operational needs.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential. Canva is also listed and valuable for quick social media content.

• Video Editing: Adobe Premiere Pro, Final Cut Pro, or CapCut are specified. Proficiency in at least one is required.

• Drone Operation: Experience with specific drone models (e.g., DJI Mavic series, Phantom series) and their associated control software.

• Photography Equipment: Familiarity with DSLR/Mirrorless cameras, lenses, lighting equipment, and potentially studio setups.

Analytics & Reporting:

• Social Media Analytics: Understanding of native analytics within platforms like Instagram, Facebook, TikTok, and potentially third-party tools (e.g., Hootsuite, Sprout Social) to gauge content performance.

• Website Analytics (Basic): Familiarity with Google Analytics to understand traffic sources and user engagement related to visual content.

CRM & Automation:

• While not directly managing CRM, understanding how visual assets are used within marketing automation platforms or CRM-integrated campaigns (e.g., email marketing, social media posting tools) can be beneficial.

• Familiarity with project management tools (e.g., Asana, Trello, Monday.com) for task tracking and collaboration.

📝 Enhancement Note: The tools and technology stack are directly extracted from the job description and supplemented with industry-standard tools relevant to graphic design, video editing, and content creation in a marketing context.

👥 Team Culture & Values

Operations Values:

• Guest Centricity: A core value in hospitality, ensuring all creative outputs ultimately enhance the guest experience and perception.

• Excellence & Quality: Commitment to producing high-quality, polished work that reflects the Mövenpick brand standards and the luxury of the resort.

• Innovation & Creativity: Encouragement to bring fresh ideas and new visual approaches to marketing efforts.

• Collaboration & Teamwork: Working effectively with colleagues across departments to achieve common goals.

• Efficiency & Proactivity: Delivering results on time and taking initiative to identify new content opportunities.

Collaboration Style:

• Cross-functional Partnership: Working closely with marketing, sales, F&B, and operations teams to understand their needs and translate them into compelling visuals.

• Feedback Integration: Openness to receiving and incorporating feedback from stakeholders to refine creative assets.

• Proactive Communication: Regularly updating teams on project status, potential challenges, and creative solutions.

• Shared Vision: Contributing to a collective effort to elevate the resort's brand image and marketing effectiveness.

📝 Enhancement Note: Values and collaboration style are inferred from the context of a hospitality brand like Mövenpick/AccorHotels, emphasizing guest satisfaction, quality, and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency: Ensuring all visual assets, across diverse media, adhere strictly to Mövenpick and Accor brand guidelines.

• Meeting Tight Deadlines: The fast-paced nature of resort operations and marketing often requires rapid content creation and delivery.

• Balancing Creative Vision with Marketing Objectives: Ensuring creative output aligns with strategic goals and ROI expectations.

• Content Fatigue: Constantly generating fresh, engaging content for a specific location and property to keep marketing efforts dynamic.

• Technical Skill Gaps: Keeping up with rapidly evolving software and hardware in design, video, and drone technology.

Learning & Development Opportunities:

• Software Proficiency: Access to training for advanced features in Adobe Creative Suite, video editing software, or new emerging tools.

• Photography/Videography Workshops: Opportunities to refine technical skills in shooting and editing, potentially focusing on specific styles like lifestyle or aerial cinematography.

• Drone Technology: Training on advanced drone piloting techniques, regulations, and emerging drone capabilities.

• Industry Trends: Staying abreast of digital marketing and content creation trends relevant to the hospitality and travel sectors.

• Cross-Training: Potential to gain exposure to other marketing functions within the resort.

📝 Enhancement Note: Challenges are identified based on the core requirements of the role and the context of working in a resort environment, while growth opportunities are aligned with skill development in creative fields.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media campaign visual from scratch, from brief to final asset." (Focus on workflow, creativity, and tool usage.)

• "How do you ensure your photography and videography accurately represent the guest experience and brand ethos of a luxury resort?" (Focus on storytelling, attention to detail, and brand alignment.)

• "Walk us through a project where you managed the entire content creation process independently. What were the challenges, and how did you overcome them?" (Focus on project management, problem-solving, and self-sufficiency.)

Company & Culture Questions:

• "What appeals to you about working for Mövenpick and specifically at the Bintan Lagoon resort?" (Demonstrate research and genuine interest.)

• "How do you approach collaboration with non-creative teams, such as sales or operations, to understand their content needs?" (Focus on communication and stakeholder management.)

• "Describe a time you had to work under a tight deadline. How did you manage your time and priorities?" (Focus on time management and resilience.)

Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio logically, perhaps by skill (design, photo, video, drone) or by project type.

• Highlight Key Projects: Choose 3-5 projects that best showcase your versatility and ability to meet the job requirements.

• Explain Your Role and Process: For each project, clearly articulate the brief, your creative process, the tools you used, and the outcome.

• Quantify Results (if possible): If your work led to measurable success (e.g., increased engagement), present those metrics.

• Showcase Drone Footage: Have a dedicated section or highlight reel for your best drone work, demonstrating technical skill and creative application.

• Be Ready for Technical Questions: Prepare to discuss specific software techniques, camera settings, or editing choices.

📝 Enhancement Note: Interview preparation advice is tailored to a creative role, emphasizing the need to showcase a diverse skill set, project management capabilities, and an understanding of the hospitality industry and brand.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on jobs.smartrecruiters.com.

• Customize Your Resume: Ensure your resume highlights your experience in graphic design, photography, videography, and drone operation, using keywords from the job description (e.g., "end-to-end content creation," "visual storytelling," "Adobe Creative Suite," "Premiere Pro," "drone operation"). Quantify achievements where possible.

• Prepare Your Portfolio: Curate your strongest work, focusing on projects that demonstrate all the required skills. Ensure it's easily accessible online (e.g., a personal website, Behance, or a well-organized PDF). Be ready to walk through specific projects during interviews.

• Research AccorHotels and Mövenpick: Familiarize yourself with the company's brand values, the specific offerings of Mövenpick Resort & Spa Bintan Lagoon, and their current marketing efforts. This will help you tailor your application and interview responses.

• Practice Your Introduction: Be prepared to concisely explain your background, why you are interested in this role, and what makes you a strong candidate, emphasizing your end-to-end content creation capabilities.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization, AccorHotel, before making application decisions.