Digital Graphic Designer Contractor

📍 Job Overview

Job Title: Digital Graphic Designer Contractor

Company: IPSY

Location: Mexico City, Mexico

Job Type: Contractor

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-04-15T16:18:18

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• Design and execute high-impact digital assets for campaigns, social media, email marketing, and web platforms, driving engagement within the beauty and lifestyle consumer base.

• Collaborate cross-functionally with creative, marketing, and growth teams to translate brand aesthetics and campaign concepts into compelling visual content.

• Adapt and optimize creative assets for diverse digital formats and platforms, ensuring brand consistency and maximizing performance across paid media and organic channels.

• Proactively contribute design ideas and visual references, leveraging an understanding of digital culture and beauty trends to elevate creative output.

• Manage multiple design projects concurrently, maintaining high standards of visual craft, typography, and composition within fast-paced digital marketing environments.

📝 Enhancement Note: This role is specifically tailored for a contractor position, emphasizing the need for immediate contribution and project-based delivery. The focus on "beauty, influencers, and digital culture" suggests a need for a designer who is attuned to current online aesthetics and trends within the beauty industry, rather than a generalist graphic designer. The remote-first nature of IPSY and the specific mention of Mexico City as the primary location for this role indicate a need for strong independent work habits and seamless virtual collaboration.

📈 Primary Responsibilities

• Develop and design a wide range of digital assets, including website banners, email marketing templates, social media graphics, and paid media advertisements, ensuring visual appeal and adherence to brand guidelines.

• Translate creative briefs and art direction into effective visual executions that resonate with IPSY's community and target demographics.

• Create adaptable paid media creatives optimized for various digital advertising platforms and formats, focusing on driving conversions and engagement.

• Maintain a consistent visual identity and brand aesthetic across all digital touchpoints, from social media feeds to website landing pages.

• Actively participate in campaign development by collaborating with creative, marketing, and growth teams, providing design input and solutions.

• Propose and present visual references, design inspirations, and innovative ideas to enhance the overall creative output and brand storytelling.

• Adapt and refine existing creative assets for different digital platforms, ensuring optimal performance and user experience.

• Stay abreast of the latest digital design trends, social media content strategies, and visual culture within the beauty and lifestyle sectors.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on tactical execution of digital marketing materials, with a clear need for proficiency in adapting designs for performance-oriented campaigns (paid media, conversion-focused). The requirement to "propose visual references, inspiration, and design ideas" suggests that while this is a contractor role, a degree of creative input and proactive contribution is expected.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical knowledge and experience is essential.

Experience: 3–5 years of proven experience in graphic design, with a significant specialization in digital content creation and marketing collateral.

Required Skills:

• Proven experience designing digital assets for social media, paid media campaigns, email marketing, and web interfaces.

• Exceptional eye for typography, composition, color theory, and overall visual craft.

• Strong understanding of digital formats, specifications, and best practices across various online platforms (e.g., Instagram, Facebook, TikTok, email, web banners).

• Demonstrated experience in digital marketing or e-commerce environments, understanding the visual needs of these sectors.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma for design and prototyping.

• Experience with project management tools such as Asana for task tracking and workflow management.

• Excellent time management and organizational skills, with the ability to manage multiple projects and deadlines effectively.

Preferred Skills:

• Previous experience working with beauty, lifestyle, or consumer brands, demonstrating an understanding of the industry's visual language.

• Familiarity with performance marketing principles and designing for conversion-focused campaigns.

• Experience with motion graphics or basic video editing for social media content.

📝 Enhancement Note: The requirement for 3-5 years of experience positions this role for a mid-level designer. The explicit mention of Figma alongside Adobe Creative Suite indicates a modern design workflow. The emphasis on "digital formats and best practices across platforms" and "performance marketing or conversion-focused campaigns" suggests that candidates who can demonstrate an understanding of how design impacts user behavior and business outcomes will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a strong breadth of digital design work, with a clear emphasis on marketing campaigns, social media content, and web assets.

• Demonstrations of design adaptability across various digital platforms and formats, illustrating an understanding of platform-specific best practices.

• Case studies or examples that highlight the successful translation of creative concepts and art direction into impactful visual executions.

• Visuals that clearly exhibit strong typography, composition, and overall aesthetic craft relevant to the beauty and lifestyle industries.

Process Documentation:

• While not explicitly required for submission, candidates should be prepared to discuss their design process, including:

  • Workflow design and optimization for digital asset creation.

  • Methods for collaborating with stakeholders and incorporating feedback.

  • Strategies for ensuring brand consistency and visual integrity across multiple digital channels.

  • Approaches to staying updated on design trends and incorporating them into their work.

📝 Enhancement Note: For a contractor role, the portfolio is paramount. It needs to be a comprehensive representation of the candidate's ability to deliver high-quality, on-brand digital assets quickly and efficiently. The emphasis on "adapting and optimizing creatives for different formats and digital platforms" suggests that a portfolio demonstrating versatility and platform awareness will be particularly strong.

💵 Compensation & Benefits

Salary Range: As a contractor position based in Mexico City, the salary will be competitive within the local market for experienced digital graphic designers. A typical range for a Digital Graphic Designer with 3-5 years of experience in Mexico City could be between MXN $25,000 to MXN $45,000 per month, depending on the scope of work, specific project duration, and the candidate's portfolio.

Benefits:

• Competitive contractor salary.

• Work from home flexibility, enabling a remote work arrangement.

• Opportunity to work with a leading beauty industry platform (IPSY).

• Potential for ongoing contract work based on performance and business needs.

Working Hours: This is a contractor role, and specific working hours will likely be project-dependent. However, it is expected that the contractor will dedicate approximately 40 hours per week, aligning with standard full-time work expectations for remote roles, with flexibility to meet project deadlines.

📝 Enhancement Note: The salary estimate is based on general market research for experienced graphic designers in Mexico City. As a contractor role, benefits are typically limited compared to full-time employees. The key draw is the flexibility and the opportunity to work with a recognizable brand in the beauty sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Beauty, Lifestyle, E-commerce, Subscription Services. IPSY operates at the intersection of beauty, digital media, and direct-to-consumer subscription models, leveraging technology and community to connect brands with consumers.

Company Size: IPSY is a significant player in the beauty subscription market, indicating a dynamic and potentially fast-paced operational environment common in growing e-commerce and tech-enabled consumer brands.

Founded: IPSY was founded in 2011, giving it a decade-plus of experience in the beauty subscription industry. This history suggests a company that has navigated market changes and established robust operational processes.

Team Structure:

• The Digital Graphic Designer Contractor reports to the Art and Production Manager, indicating a structured creative department.

• Collaboration is expected with creative, marketing, and growth teams, suggesting a cross-functional team environment essential for campaign execution.

Methodology:

• Emphasis on data-driven design and understanding digital culture to inform creative output.

• Focus on campaign development and content creation that drives engagement and conversion.

• Agile approaches to design and content adaptation for various digital marketing channels.

Company Website: https://www.ipsy.com/ and https://www.ipsycorporate.com/careers

📝 Enhancement Note: IPSY's positioning as a "beauty industry's most powerful platform" and its "remote-first" approach are key cultural indicators. The company values self-discovery and self-expression, which should be reflected in the design output. The remote nature implies a need for clear communication protocols and a culture of trust and accountability.

📈 Career & Growth Analysis

Operations Career Level: This is a contractor role, typically focused on executing specific tasks and projects rather than long-term career progression within the company in a traditional sense. However, successful contractors can often secure repeat engagements or be considered for future full-time roles.

Reporting Structure: The role reports directly to the Art and Production Manager, providing clear direction and feedback. Collaboration with marketing and growth teams means exposure to different functional areas within the company.

Operations Impact: The graphic designer's work directly influences brand perception, campaign effectiveness, and user engagement across digital channels. High-quality visuals are critical for driving conversions, building community, and reinforcing brand identity in the competitive beauty market.

Growth Opportunities:

• For a contractor, growth is primarily measured by the successful completion of projects, the expansion of their portfolio with high-profile work, and the potential for longer-term engagements or future full-time opportunities.

• Gaining experience with a leading beauty e-commerce platform like IPSY can significantly enhance a designer's resume and marketability.

• Exposure to performance marketing and conversion-focused campaign design can lead to specialization and increased demand in the digital marketing space.

📝 Enhancement Note: Growth in this role is defined by project success and portfolio enhancement. The contractor is expected to deliver immediate value and demonstrate expertise. Building a strong relationship with the Art and Production Manager and delivering consistently high-quality work are key to securing future opportunities.

🌐 Work Environment

Office Type: This is a "remote-first" company, meaning the primary work environment is virtual. For this specific role, the designated location is Mexico City, but the work is performed remotely from that location.

Office Location(s): While IPSY is US-based, this contractor role is designated for Mexico City, Mexico. The company also lists specific US states where remote employees may reside (Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, and Washington), but this role is specifically tied to Mexico.

Workspace Context:

• A fully remote setup requires self-discipline, a dedicated workspace, and reliable internet connectivity.

• Collaboration will occur through digital tools like Zoom, Asana, and potentially other communication platforms.

• The work environment is geared towards efficient digital content creation and virtual teamwork.

Work Schedule: Approximately 40 hours per week are expected, with the flexibility to manage personal schedules as long as project deadlines and collaboration needs are met. This requires strong time management and proactive communication regarding availability.

📝 Enhancement Note: The "remote-first" policy is a significant aspect of IPSY's culture. Candidates should be comfortable and effective working independently, utilizing digital collaboration tools, and managing their own time and workspace. The specific mention of Mexico City as the location for this remote role is important for understanding potential localized support or agency partnerships.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your CV/Resume and portfolio by a recruiter or hiring manager to assess basic qualifications and design aesthetic.

• Portfolio Review & Skills Assessment: A more in-depth review of your portfolio, potentially followed by a discussion or a short design challenge to assess practical skills, problem-solving abilities, and understanding of digital formats.

• Manager Interview: Conversation with the Art and Production Manager to discuss your experience, design philosophy, collaboration style, and fit for the role and team.

• Finalization: Offer and onboarding process, potentially involving coordination with a local agency for contractor agreements.

Portfolio Review Tips:

• Curate Selectively: Choose your strongest, most relevant work. For this role, prioritize digital marketing assets, social media campaigns, and web graphics.

• Showcase Relevance: Highlight projects that demonstrate your understanding of the beauty industry, digital culture, and performance-driven design.

• Explain Your Process: Be prepared to discuss your design choices, how you approached briefs, and how you collaborated with teams or clients. Use project descriptions to articulate your problem-solving approach and the impact of your designs.

• Highlight Key Skills: Ensure your portfolio clearly demonstrates proficiency in Adobe Creative Suite and Figma, as well as your understanding of typography, composition, and digital best practices.

• Tailor to IPSY: If possible, include a piece or two that show how you might approach design for IPSY or a similar brand.

Challenge Preparation:

• Be ready for a potential design challenge that might involve creating a social media graphic, email banner, or adapting an existing creative for a new platform within a limited timeframe.

• Practice articulating your design rationale clearly and concisely, focusing on how your design choices align with campaign objectives and brand identity.

• Prepare to discuss your experience with project management tools like Asana and how you manage your workload.

📝 Enhancement Note: The portfolio is the most critical component of the application. Candidates should ensure it is well-organized, easily navigable, and clearly showcases their ability to deliver high-quality digital marketing assets quickly. The emphasis on "adapting and optimizing creatives" suggests a potential design test focused on this skill.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, illustrations), and InDesign (layout for multi-page documents, though less critical for pure digital assets).

• Figma: A collaborative interface design tool widely used for UI/UX design, prototyping, and design system management. Its collaborative features are crucial for remote teams.

Analytics & Reporting:

CRM & Automation:

• Experience with Asana is explicitly required for project management, indicating its central role in workflow and task management. Understanding how design assets are requested, managed, and delivered through such systems is key.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. The requirement for Asana highlights the importance of organized workflow management and clear communication within the project lifecycle. Designers who can demonstrate understanding of how their assets perform in digital marketing campaigns will be highly valued.

👥 Team Culture & Values

Operations Values:

• Innovation & Creativity: A drive to constantly explore new design ideas and visual approaches that resonate with the beauty and digital culture landscape.

• Community Focus: Designing with the IPSY member community in mind, aiming to inspire self-expression and build connection.

• Efficiency & Agility: The ability to produce high-quality work quickly and adapt designs effectively for various digital platforms and campaign needs.

• Collaboration & Communication: A proactive approach to working with cross-functional teams, sharing ideas, and providing clear feedback.

• Passion for Beauty: A genuine interest in the beauty industry and an understanding of its evolving visual trends and aesthetics.

Collaboration Style:

• Remote-First Collaboration: Expect to work primarily through digital communication channels, relying on Asana for task management and potentially Slack or similar for quick chats.

• Cross-functional Synergy: A willingness to work closely with marketing, creative, and growth teams, understanding their objectives and contributing design solutions that align with broader campaign goals.

• Feedback Integration: An open attitude towards constructive criticism and the ability to iterate on designs based on feedback from managers and stakeholders.

📝 Enhancement Note: IPSY's stated values of inspiring self-expression and fostering community should translate into a visual style that is inclusive, vibrant, and authentic. The "remote-first" culture implies a need for strong digital communication etiquette and a proactive stance in seeking clarity and providing updates.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of Digital Trends: The beauty and digital marketing landscape evolves rapidly; staying ahead of trends and adapting designs accordingly can be challenging.

• Balancing Creativity and Performance: Creating visually stunning designs that also meet specific performance marketing objectives and drive conversions requires a nuanced approach.

• Remote Collaboration: Maintaining seamless communication and creative synergy with a distributed team requires strong self-management and proactive engagement.

• Project Volume & Deadlines: As a contractor, managing multiple projects with tight deadlines efficiently and consistently without compromising quality.

Learning & Development Opportunities:

• Industry Exposure: Gaining hands-on experience with a leading beauty subscription platform and understanding its marketing strategies.

• Performance Marketing Design: Developing specialized skills in designing for conversion and engagement, which is highly sought after in digital marketing.

• Remote Work Best Practices: Enhancing skills in virtual collaboration, time management, and self-directed project execution.

• Portfolio Enhancement: Adding impactful campaign work for a well-known brand to your professional portfolio.

📝 Enhancement Note: The primary growth opportunity for a contractor lies in expanding their professional portfolio and gaining experience with a prominent brand. The challenges are typical of fast-paced digital marketing roles, requiring adaptability and strong execution skills.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating digital assets for a new campaign, from brief to final delivery." (Focus on workflow, collaboration, and tool usage).

• "How do you ensure brand consistency across different digital platforms?" (Highlight your understanding of brand guidelines and cross-channel strategy).

• "Can you walk us through a project in your portfolio where your design significantly impacted campaign performance or user engagement?" (Prepare a specific case study with metrics if possible).

Company & Culture Questions:

• "What interests you about IPSY and the beauty industry?" (Demonstrate genuine interest and research).

• "How do you approach collaboration with marketing and growth teams in a remote environment?" (Emphasize communication, proactivity, and understanding of team goals).

Portfolio Presentation Strategy:

• Storytelling: For each project, clearly articulate the brief, your design solution, the tools used, and the outcome or impact.

• Visual Hierarchy: Ensure your portfolio is easy to navigate and visually appealing. Use clear headings and concise descriptions.

• Relevance: Prioritize projects that directly align with the responsibilities outlined in the job description (social media, paid media, email, web).

• Demonstrate Adaptability: Show examples of how you've adapted designs for different platforms or objectives.

• Quantify Impact: If possible, include metrics or results that demonstrate the effectiveness of your designs.

📝 Enhancement Note: Prepare to articulate your design process and rationale clearly, especially concerning how your designs contribute to marketing objectives. The interview will likely assess both your technical design skills and your ability to function effectively as a remote contractor within a creative team.

📌 Application Steps

To apply for this Digital Graphic Designer Contractor position:

• Submit your application through the provided link on the Greenhouse platform.

• Customize Your Resume: Highlight your 3-5 years of experience in digital graphic design, specifically mentioning social media, paid media, email marketing, and web assets. Quantify achievements where possible.

• Curate Your Portfolio: Ensure your portfolio is up-to-date, easily accessible (e.g., via a link), and prominently features your strongest digital marketing and beauty-industry-relevant work. Tailor your selection to showcase skills mentioned in the job description.

• Prepare Your Case Studies: Be ready to discuss 1-2 key projects in detail, focusing on your design process, creative problem-solving, and the impact of your work.

• Research IPSY: Familiarize yourself with IPSY's brand, its products, its social media presence, and its overall aesthetic. Understand their target audience and marketing approach.

• Practice Interview Responses: Prepare to answer questions about your design process, collaboration style, experience with Adobe Creative Suite and Figma, and how you handle remote work and deadlines.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.