Senior / Graphic Designer

📍 Job Overview

Job Title: Senior / Graphic Designer

Company: Just Food For Dogs LLC

Location: Remote, US

Job Type: Full Time

Category: Marketing & Design Operations

Date Posted: 2026-04-18

Experience Level: 5-10 Years

Remote Status: Remote Solely

🚀 Role Summary

• This role is pivotal in shaping the visual narrative of a rapidly growing Direct-to-Consumer (DTC) pet wellness brand, requiring a strong command of brand consistency and visual storytelling.

• Responsible for the end-to-end design lifecycle of marketing collateral, digital assets, and potentially packaging, demanding meticulous attention to detail and strategic visual communication.

• Involves significant cross-functional collaboration with marketing, product, and creative teams to translate business objectives into compelling visual solutions that drive engagement and brand loyalty.

• Requires expertise in industry-standard design software and a proactive approach to staying ahead of design trends to maintain a fresh and relevant brand aesthetic.

📝 Enhancement Note: The job title "Senior / Graphic Designer" suggests a need for both strong execution skills and the ability to contribute to strategic brand direction. The company's focus on "fresh whole-food nutrition" and its #1 vet recommendation status implies a need for designs that convey health, quality, and trust. The "Remote Solely" and "US" location indicate a need for candidates comfortable with distributed teams and potentially adhering to US design and marketing regulations.

📈 Primary Responsibilities

• Brand Stewardship: Develop, refine, and enforce the JustFoodForDogs visual identity across all touchpoints, ensuring brand consistency from digital campaigns to physical retail environments.

• Marketing Collateral Design: Conceptualize and create high-impact marketing materials, including store signage, direct mail pieces, social media content, display ads, and web banners, all optimized for maximum engagement and conversion.

• Digital Asset Creation: Design visually appealing and user-centric graphics for the company website, social media platforms, email campaigns, and online advertising initiatives.

• Cross-Functional Collaboration: Partner closely with marketing, product development, and other creative stakeholders to understand project requirements, ideate design solutions, and execute projects that align with overarching company goals and customer experience enhancement.

• Quality Assurance: Implement rigorous quality control measures for all design outputs, verifying adherence to brand guidelines, strategic objectives, and technical specifications.

• Trend Integration: Proactively research and integrate the latest design trends, tools, and techniques to ensure JustFoodForDogs' visual communication remains modern, relevant, and competitive within the DTC and pet care sectors.

• Packaging Design Input: Contribute design expertise to packaging projects, ensuring designs are attractive, informative, and compliant with product and regulatory requirements.

📝 Enhancement Note: The responsibilities indicate a need for a designer who can operate autonomously and strategically, not just as an executor. The mention of "store signage" and "direct mail" alongside digital assets suggests a need for versatility across both online and offline marketing channels, common in DTC and CPG (Consumer Packaged Goods) environments.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communication, or a closely related field.

Experience: 5+ years of professional graphic design experience, with a strong preference for candidates with backgrounds in Direct-to-Consumer (DTC), consumer goods, or the pet care industry.

Required Skills:

• Visual Design Expertise: Advanced proficiency in graphic design principles, typography, color theory, and layout composition.

• Software Proficiency: Expert-level skills in Figma, Adobe Creative Suite (including Illustrator, Photoshop, and InDesign).

• Brand Development: Proven ability to develop and maintain strong visual identities and brand guidelines.

• Marketing Collateral Design: Demonstrated experience designing a wide range of marketing materials for both print and digital applications.

• Digital Design: Strong understanding of UI/UX principles for web and social media graphics.

• Attention to Detail: Meticulous eye for detail, ensuring accuracy and aesthetic appeal in all deliverables.

• Communication & Collaboration: Excellent verbal and written communication skills; ability to articulate design rationale and effectively collaborate with diverse teams and stakeholders.

• Time Management: Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced, remote work environment.

Preferred Skills:

• Motion Graphics & Video Editing: Experience with After Effects, Premiere Pro, or similar tools for creating animated graphics and video content.

• DTC/CPG Industry Experience: Familiarity with design trends and best practices within the Direct-to-Consumer and Consumer Packaged Goods sectors.

• Pet Care Industry Knowledge: Understanding of the pet owner demographic and market trends within the pet care industry.

• Web Design Fundamentals: Basic understanding of web design principles and how design impacts user experience on digital platforms.

📝 Enhancement Note: The requirement for 5+ years of experience combined with a Bachelor's degree positions this as a mid-to-senior level role. The emphasis on Figma, alongside Adobe Creative Suite, signals a modern design workflow that values collaborative, cloud-based tools. The preference for DTC/CPG and pet care experience suggests the company seeks a candidate who can quickly understand and contribute to their specific market niche.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly showcases a range of design projects across diverse mediums (digital, print, branding).

• Demonstrations of strong conceptual thinking, creative problem-solving, and execution of high-quality visual design.

• Evidence of ability to maintain brand consistency and adapt design styles to different campaign objectives.

• Inclusion of projects that highlight experience with marketing collateral, digital assets, and potentially packaging design.

Process Documentation:

• Applicants should be prepared to discuss their personal design process, including how they approach project briefs, conduct research, develop concepts, iterate on designs, and collaborate with stakeholders.

• Familiarity with project management workflows and how design integrates into broader marketing or product development timelines is beneficial.

📝 Enhancement Note: For a Senior Graphic Designer role, the portfolio is paramount. It needs to demonstrate not just aesthetic talent but also strategic thinking and the ability to deliver tangible results. The inclusion of process documentation expectations suggests the company values a structured approach to design and a candidate who can articulate their creative methodology.

💵 Compensation & Benefits

Salary Range: $70,000 - $110,000 per year.

Benefits:

• Full-time Exempt status, indicating eligibility for standard employee benefits.

• Comprehensive health, dental, and vision insurance plans.

• Paid Time Off (PTO) including vacation, sick leave, and holidays.

• Potential for 401(k) retirement savings plan with company match.

• Employee discount on JustFoodForDogs products.

• Opportunities for professional development and continuous learning.

• Remote work flexibility, allowing for a better work-life balance.

Working Hours: Standard 40 hours per week, with potential for occasional overtime during peak periods or project deadlines. Flexible scheduling may be possible within standard business hours to accommodate remote work arrangements.

📝 Enhancement Note: The provided salary range of $70,000 - $110,000 USD per year aligns with senior-level graphic design positions in the US, especially for remote roles requiring specialized skills and industry experience. The standard benefits package is typical for full-time exempt employees. The "Tenets of the Pack" values suggest a culture that emphasizes teamwork and results, which can indirectly impact the work environment and employee engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage, Pet Care, E-commerce (DTC)

Company Size: The ADP listing does not specify company size, but typical DTC brands with a national online presence and retail locations often range from 50-500 employees.

Founded: 2010, indicating a company with established market presence and experience in the fresh pet food sector.

Team Structure:

• The Senior Graphic Designer reports to the Creative Director, suggesting a structured creative department.

• Collaboration will occur with marketing, product, and potentially sales teams, highlighting a cross-functional operational model.

Methodology:

• The company emphasizes a mission-driven approach ("Live Our Mission") and a strong focus on results ("Deliver Results").

• Design projects are likely integrated into broader marketing campaigns and product launches, requiring agile and responsive design processes.

• Data-driven decision-making is implied through the focus on marketing effectiveness and customer engagement.

Company Website: https://www.justfoodfordogs.com/

📝 Enhancement Note: JustFoodForDogs positions itself as a leader and innovator in the pet wellness space. Its "Tenets of the Pack" values (Live Our Mission, Be a Team Player, Maintain a Positive Attitude, Deliver Results) suggest a culture that is passionate, collaborative, and performance-oriented. As a remote designer, understanding and aligning with these values will be crucial for successful integration and contribution.

📈 Career & Growth Analysis

Operations Career Level: Senior Graphic Designer. This level signifies a professional with substantial experience, capable of independent work, strategic input, and potentially mentoring junior designers. The role requires not just execution but also conceptualization and brand stewardship.

Reporting Structure: Reports directly to the Creative Director. This indicates a clear line of command and an opportunity to learn from a senior creative leader. The Creative Director likely oversees the overall brand strategy and creative output.

Operations Impact: The graphic designer's work directly impacts brand perception, customer acquisition, and retention through compelling visual marketing. High-quality, on-brand designs can enhance customer trust, drive sales conversions, and strengthen brand loyalty in the competitive pet care market.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like packaging design, motion graphics, or digital branding within the pet care DTC space.

• Creative Leadership: Potential to grow into a Lead Designer or Art Director role, taking on more strategic responsibilities and managing projects or junior team members.

• Cross-Functional Exposure: Gaining deeper understanding of marketing, product development, and e-commerce operations through close collaboration.

• Industry Advancement: Building a strong portfolio and experience within the growing pet wellness industry can open doors to further opportunities in related consumer goods sectors.

📝 Enhancement Note: The "Senior" title suggests this role is a significant step in a graphic design career path. The emphasis on DTC and pet care offers a specialized niche for growth. The reporting line to a Creative Director is a standard and positive indicator for career development within a creative function.

🌐 Work Environment

Office Type: Fully Remote. This allows for a flexible work environment, eliminating commute times and offering location independence within the US.

Office Location(s): Not applicable, as the position is entirely remote.

Workspace Context:

• Requires a dedicated home office setup conducive to creative work, including reliable internet access and a suitable workspace.

• Collaboration will be primarily digital, utilizing video conferencing, project management software, and design collaboration tools (e.g., Figma, Slack, Asana).

• The remote nature necessitates strong self-discipline, proactive communication, and the ability to work independently while staying connected with the team.

Work Schedule: While the role is full-time (40 hours/week), the remote setup likely offers some flexibility in daily scheduling, provided core collaboration hours and project deadlines are met. This requires effective time management and communication regarding availability.

📝 Enhancement Note: The remote work environment is a key feature. Candidates should be comfortable with asynchronous communication and have a proven track record of successful remote work. The company's values, particularly "Be a Team Player" and "Maintain a Positive Attitude," are crucial for thriving in a distributed team setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative fit.

• Creative Assessment: A design challenge or a portfolio review session with the Creative Director and potentially other team members to evaluate design skills, problem-solving abilities, and brand understanding.

• Stakeholder Interviews: Interviews with key cross-functional partners (e.g., Marketing Manager) to assess communication, collaboration skills, and alignment with company values.

• Final Interview: Potentially with a senior leader to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent the skills and experience required for this role (DTC, CPG, branding, digital, print).

• Showcase Process: For each project, briefly explain the brief, your role, the design process, challenges faced, and the outcome or impact.

• Highlight Brand Alignment: Demonstrate your ability to understand and execute within specific brand guidelines.

• Quantify Impact: If possible, include metrics or results achieved by your designs (e.g., increased engagement, conversion rates).

• Clarity and Professionalism: Ensure your portfolio is well-organized, easy to navigate, and visually polished.

Challenge Preparation:

• Be prepared to discuss your design process in detail.

• Understand JustFoodForDogs' brand, mission, and target audience. Review their website, social media, and existing marketing materials.

• Consider how you would approach a typical design request for their brand (e.g., designing a social media ad campaign, a new product label element).

• Practice articulating your design choices and rationale clearly and concisely.

📝 Enhancement Note: The emphasis on a strong portfolio and a potential design challenge suggests that practical design skills and creative thinking are heavily weighted. The company values a structured approach to design and clear communication about creative decisions.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and UI/UX work. Proficiency is a must.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • InDesign: For layout design of marketing collateral (brochures, direct mail, signage).

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the designer role, but understanding how designs are deployed through marketing automation platforms or CRM systems (e.g., for email campaigns) can be helpful for context.

📝 Enhancement Note: The explicit mention of Figma and the Adobe Creative Suite (Illustrator, Photoshop, InDesign) highlights the core technical requirements. Experience with motion graphics and video editing tools (like After Effects, Premiere Pro) is listed as a plus, indicating potential future expansion of design responsibilities or a desire for a versatile candidate.

👥 Team Culture & Values

Operations Values:

• Live Our Mission: A passion for pet health and well-being is paramount. Designers are expected to contribute to this mission through their work, creating visuals that resonate with pet owners' desire for quality nutrition.

• Be a Team Player: Collaboration and a supportive attitude are key. Designers must be able to work effectively with remote colleagues, share ideas constructively, and contribute to a positive team dynamic.

• Maintain a Positive Attitude: Bringing energy, enthusiasm, and a proactive mindset to projects. This is crucial for overcoming challenges and fostering a productive remote work environment.

• Deliver Results: Focus on creating designs that are not only aesthetically pleasing but also effective in achieving marketing and business objectives. This implies a results-oriented approach to design challenges.

Collaboration Style:

• Highly collaborative, with an emphasis on digital communication and teamwork across departments.

• Open to feedback and iterative design processes.

• Likely utilizes project management tools to track progress and facilitate communication.

• Values clear articulation of ideas and constructive critique to achieve the best outcomes.

📝 Enhancement Note: The company values are deeply integrated into its operational ethos. For a remote designer, demonstrating these values through communication, proactivity, and a results-driven mindset will be critical for success and integration into the team.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Effectively communicating design concepts and receiving feedback without in-person interaction requires strong digital communication skills and proactive engagement.

• Brand Consistency: Maintaining a cohesive visual identity across a growing range of products and marketing channels requires meticulous attention to detail and adherence to brand guidelines.

• Balancing Creativity and Strategy: Translating business objectives and marketing strategies into compelling, on-brand designs that also meet technical and production requirements.

• Fast-Paced Environment: Keeping up with project demands and evolving marketing needs in the dynamic DTC and pet care industries.

Learning & Development Opportunities:

• Specialized Skill Development: Opportunities to expand expertise in areas like motion graphics, advanced digital design, or packaging design.

• Industry Insight: Gaining deep knowledge of the pet care and DTC e-commerce sectors, understanding consumer behavior and market trends.

• Creative Leadership: Potential to influence creative direction and mentor junior team members as the company grows.

• Professional Certifications: Access to resources or support for relevant design software or industry training.

📝 Enhancement Note: The challenges highlight the need for a self-motivated, organized, and communicative designer. The growth opportunities point towards a role that can offer significant professional development within a specialized and growing industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a new visual identity or refreshing an existing one. How would you approach this for JustFoodForDogs?"

• "How do you ensure brand consistency across various marketing channels, from social media to print collateral?"

• "Walk us through a challenging design project where you had to balance stakeholder feedback with your creative vision. What was the outcome?"

Company & Culture Questions:

• "What excites you about JustFoodForDogs' mission and our place in the pet wellness industry?"

• "How do you approach collaboration with non-design team members (e.g., marketing, product)?"

• "Describe a time you had to adapt to a new tool or workflow. How did you approach it?"

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as mini case studies. Explain the problem, your solution, and the impact.

• Relevance: Tailor your presentation to highlight projects most relevant to JustFoodForDogs' needs (DTC, CPG, branding, digital marketing).

• Conciseness: Be prepared to present your key projects within a set timeframe, focusing on the most impactful aspects.

• Demonstrate Process: Clearly articulate your design thinking and problem-solving approach for each project.

• Technical Proficiency: Be ready to discuss your use of specific software (Figma, Adobe Suite) and any technical considerations in your designs.

📝 Enhancement Note: Expect questions that probe your creative process, problem-solving skills, understanding of brand strategy, and ability to collaborate effectively in a remote, mission-driven environment. Be ready to articulate how your skills and experience directly benefit JustFoodForDogs.

📌 Application Steps

To apply for this Senior / Graphic Designer position:

• Submit your application through the provided ADP portal link.

• Curate Your Portfolio: Select and organize your strongest 5-7 design projects, emphasizing those relevant to DTC, CPG, branding, and digital marketing. Ensure each project includes a brief description of the challenge, your role, your process, and the outcome.

• Tailor Your Resume: Highlight your 5+ years of professional experience, proficiency in Figma and Adobe Creative Suite, and any experience within the pet care or consumer goods industries. Quantify achievements where possible.

• Prepare Your Narrative: Be ready to articulate your design process, your understanding of brand consistency, and how you collaborate effectively in a remote team. Practice presenting your portfolio with a focus on storytelling and impact.

• Research JustFoodForDogs: Thoroughly review the company's website, mission, values, and recent marketing efforts to demonstrate genuine interest and an understanding of their brand.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.