Marketing Web Designer

📍 Job Overview

Job Title: Marketing Web Designer Company: StackAI Location: San Francisco, California, United States Job Type: FULL_TIME Category: Marketing Operations / Web Design Date Posted: 2025-09-23T00:00:00 Experience Level: Mid-Level (2-5 years) Remote Status: Fully Remote (United States)

🚀 Role Summary

• This role is critical for the visual representation and user engagement of StackAI's no-code AI workflow platform, focusing on the design and implementation of web pages and landing pages.
• The Marketing Web Designer will be responsible for translating complex AI concepts into clear, professional, and engaging online experiences that drive user acquisition and brand recognition.
• Key responsibilities involve leveraging design tools like Framer and Figma to build responsive, interactive web content that upholds brand consistency across all digital touchpoints.
• This position requires a strong collaboration with founders, sales, and marketing teams to ensure the website effectively communicates product value and supports business objectives.

📝 Enhancement Note: While the title is "Marketing Web Designer," the responsibilities and company context strongly suggest a role deeply integrated with marketing operations and go-to-market (GTM) strategy. The emphasis on clear communication of complex product features, driving engagement, and working closely with sales and marketing teams positions this as a strategic function within the operations umbrella, aiming to enhance lead generation and customer understanding through effective web presence.

📈 Primary Responsibilities

• Design and Develop Web Pages: Create high-quality, responsive web pages and landing pages using Framer, ensuring they effectively showcase StackAI's value proposition and product capabilities.
• Own and Evolve Website Presence: Take full ownership of StackAI's main website and subpages, continuously iterating on design, content, and functionality to maintain a polished, engaging, and best-in-class user experience.
• Cross-Functional Collaboration: Partner closely with design, product, sales, and marketing teams to translate brand direction, product messaging, and marketing campaigns into compelling online experiences and digital assets.
• Brand Identity Consistency: Ensure a consistent and strong brand identity across all digital touchpoints, including the website, landing pages, and other visual online communications.
• Implement Visual Storytelling and Interactivity: Utilize smooth animations, interactive elements, and effective visual storytelling techniques within Framer to enhance user engagement and comprehension of AI workflows.
• Stay Ahead of Web Design Trends: Proactively research and advocate for new web design trends, tools, and approaches that can improve website performance, aesthetics, and user experience.
• Optimize for User Engagement: Continuously analyze user behavior and feedback to iterate on web designs, aiming to improve conversion rates, reduce bounce rates, and enhance overall user satisfaction.

📝 Enhancement Note: The responsibility of "owning StackAI's landing page and subpages" and "continuously iterating" implies a need for A/B testing and conversion rate optimization (CRO) mindset, which are core to marketing operations. The emphasis on translating "product messaging into compelling online experiences" highlights the role's connection to GTM strategy and demand generation efforts.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent experience and skills in web design, digital marketing, or a related field is expected. Experience: Proven experience in web design and development, ideally within a fast-paced startup or technology environment, with a focus on creating engaging digital experiences.

Required Skills:

• Web Design & Development: Proven experience designing and building responsive, high-quality websites using Framer.
• Design Tool Proficiency: High proficiency in Figma or similar design and prototyping tools for UI/UX design.
• Visual Design Acumen: Strong eye for visual design, layout, typography, color theory, and branding, with the ability to create professional and aesthetically pleasing interfaces.
• Responsive Design: Demonstrated ability to create responsive and adaptive designs that function flawlessly across various devices and screen sizes.
• Collaboration Skills: Experience collaborating effectively with cross-functional teams, including founders, designers, product managers, sales, and marketing professionals, in a dynamic environment.
• Problem-Solving & Ownership: Strong problem-solving skills, meticulous attention to detail, and a proactive ownership mentality to drive projects to completion.
• Portfolio: A comprehensive portfolio that showcases high-quality web design projects, demonstrating design skills, technical execution, and impact.

Preferred Qualifications:

• Frontend Development Familiarity: Familiarity with React/Next.js or the ability to collaborate closely with engineers for seamless implementation.
• Motion Design & Animation: Skills in motion design and micro-interactions to enhance user engagement and bring web pages to life.
• AI/Tech Passion: A genuine passion for AI and technology, with a strong desire to contribute to shaping the brand identity of a rapidly growing startup in this sector.
• Landing Page Optimization: Experience with landing page best practices and A/B testing for conversion rate optimization.

📝 Enhancement Note: The explicit mention of Framer as a primary tool, alongside Figma, indicates a need for candidates comfortable with modern, code-optional web design platforms. The preference for React/Next.js familiarity points towards a future-proofing aspect or a need for seamless integration with development workflows, common in tech startups.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Website Design Case Studies: Showcase at least 2-3 detailed case studies of websites or landing pages designed and built, highlighting the design process from concept to execution.
• Framer/Figma Project Examples: Include specific examples of your work in Framer, demonstrating proficiency in building responsive layouts, animations, and interactive elements. If Framer experience is limited, provide strong Figma projects that show transferable skills.
• Branding Integration: Demonstrate how you've integrated and maintained brand identity across web projects, showing consistency in typography, color palettes, and overall visual language.
• Problem/Solution Framing: For each project, clearly articulate the initial problem or goal, the design solutions implemented, and the rationale behind key design decisions.
• Impact Metrics (if available): Quantify the impact of your web design work where possible, such as improvements in user engagement, conversion rates, or bounce rates.

Process Documentation:

• Design Workflow: Outline your typical web design workflow, from initial brief and research to wireframing, prototyping, development, and iteration.
• Collaboration Process: Describe how you typically collaborate with stakeholders (founders, marketing, product) to gather requirements, present designs, and incorporate feedback.
• Tools & Technology: Briefly mention the core tools and technologies used in your workflow, emphasizing proficiency in Framer and Figma.

📝 Enhancement Note: The requirement for a portfolio specifically demonstrating Framer proficiency or strong Figma skills to demonstrate transferable abilities is crucial. Operations roles often require candidates to showcase their ability to execute and deliver tangible results, and in this case, the website itself is the primary deliverable. Emphasizing problem/solution framing and impact metrics aligns with an operations mindset focused on efficiency and outcomes.

💵 Compensation & Benefits

Salary Range: $80,000 - $150,000 per year. Benefits:

• Comprehensive health, dental, and vision insurance.
• Stock options or equity in a rapidly growing startup.
• Flexible work arrangements and remote work opportunities.
• Opportunities for professional development and learning in AI and web technologies.
• Paid time off and holidays.
• Collaborative and innovative work environment.

Working Hours: Standard full-time work hours are expected, likely around 40 hours per week, with flexibility often afforded to remote employees to manage their schedules effectively, provided deliverables are met.

📝 Enhancement Note: The salary range of $80,000 to $150,000 for a mid-level Web Designer in San Francisco (even for a remote role serving a US-based company) is competitive and reflects the high cost of living in the Bay Area and the specialized skills required. The inclusion of equity is a common incentive for early-stage tech startups like StackAI.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI), Software as a Service (SaaS), No-Code Platforms. StackAI operates in the rapidly evolving AI sector, specifically focusing on democratizing access to Large Language Models (LLMs) for business operations. Company Size: StackAI is a growing startup, likely in the early to mid-stage, backed by Y Combinator and notable investors. This implies a dynamic, fast-paced environment with a lean team structure. Founded: Founded with a mission to democratize AI, StackAI is building foundational technology for the future of work. As a Y Combinator company, it's likely founded within the last few years (post-2020).

Team Structure:

• Founders & Leadership: Close collaboration with founders and early leadership team members, requiring adaptability and direct impact on strategic decisions.
• Cross-Functional Collaboration: The Web Designer will work closely with marketing, sales, product, and potentially engineering teams.
• Lean Operations: Expect a flat hierarchy and a hands-on approach where individuals often wear multiple hats.

Methodology:

• Agile & Iterative: Given the startup environment, expect agile methodologies for product development and marketing initiatives, with rapid iteration cycles.
• Data-Informed Decisions: While design-focused, decisions will likely be informed by user data, market trends, and business objectives.
• Emphasis on Efficiency: As a no-code AI platform, StackAI values efficiency and empowering users with tools that simplify complex processes, a philosophy likely reflected in its internal operations.

Company Website: https://www.stack-ai.com/

📝 Enhancement Note: The context of StackAI being a Y Combinator-backed, AI-focused startup is critical. This means the environment will be fast-paced, innovative, and require individuals who are comfortable with ambiguity and rapid change. The "no-code AI workflow platform" aspect suggests a focus on user-friendliness and accessibility, which the web designer's work must mirror.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level specialist, focusing on a specific area of marketing operations (web presence). It offers significant autonomy and direct impact on the company's external image and lead generation. Reporting Structure: The Marketing Web Designer will likely report to a Head of Marketing, Head of Growth, or a senior marketing manager, and will work very closely with the founding team. Operations Impact: The role has a direct impact on the company's ability to attract and convert leads through its primary digital storefront. Effective web design can significantly influence customer perception, trust, and the overall effectiveness of marketing and sales efforts, making it a vital component of the GTM operations.

Growth Opportunities:

• Specialization Expansion: Opportunity to deepen expertise in web design, UX/UI for SaaS products, and potentially expand into broader digital marketing operations or content strategy.
• Leadership Potential: As the company grows, there may be opportunities to lead design initiatives, manage external agencies, or build out a design function within the marketing team.
• Skill Development: Direct exposure to AI technology and the startup ecosystem provides valuable learning opportunities in a high-growth industry. Potential to gain experience with advanced marketing technology and data analytics tools.

📝 Enhancement Note: For an operations-focused candidate, this role offers a chance to impact the top of the funnel directly. Growth could involve moving into a Marketing Operations Manager role, where web strategy is just one component, or specializing further in digital experience and conversion optimization.

🌐 Work Environment

Office Type: Fully Remote. This allows for flexibility in location within the United States. Office Location(s): While the role is remote, the company headquarters are in San Francisco, California. This may imply a culture that aligns with Bay Area tech norms, even in a remote setting.

Workspace Context:

• Remote Collaboration Tools: Expect to use tools like Slack, Zoom, Google Workspace, and potentially project management software (e.g., Asana, Jira) for communication and collaboration.
• Design Tools: Primary tools will be Framer and Figma, requiring a reliable internet connection and a suitable workstation.
• Team Interaction: While remote, there will be opportunities for regular virtual team meetings, brainstorming sessions, and one-on-one interactions with colleagues and founders.

Work Schedule: The role is full-time, with standard business hours generally expected. However, the remote nature often allows for flexibility in structuring the workday to accommodate personal needs, as long as work is completed efficiently and collaboratively during core overlap hours for team communication.

📝 Enhancement Note: The fully remote nature requires strong self-discipline and communication skills. Candidates should be comfortable working independently and proactively engaging with team members virtually.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of resumes and portfolios to assess relevant experience, tool proficiency (Framer/Figma), and design quality.
• Portfolio Review & Initial Call: A dedicated session to walk through your portfolio, discuss your design process, and understand your experience with website building and branding. This will likely involve a founder or hiring manager.
• Skills Assessment/Design Challenge: You may be asked to complete a small design task or a take-home challenge related to creating a landing page concept or improving an existing one, demonstrating your approach to translating product messaging.
• Team/Founder Interviews: Discussions focused on cultural fit, collaboration style, problem-solving abilities, and understanding of the AI/SaaS space.
• Final Round: Potentially a final interview with a founder or senior executive to discuss overall strategic alignment and vision.

Portfolio Review Tips:

• Highlight Framer Expertise: If you have Framer experience, make it the centerpiece. Showcase interactive prototypes, responsive designs, and any animations you've implemented.
• Structure for Clarity: Organize your portfolio logically. For each project, clearly state the objective, your role, the tools used, your design process, and the outcome.
• Showcase Problem-Solving: Present projects where you faced design challenges and how you overcame them. This demonstrates critical thinking and adaptability.
• Demonstrate Brand Consistency: Include examples that show your ability to maintain and evolve a brand's visual identity across different web assets.
• Quantify Impact: Whenever possible, include metrics (e.g., improved conversion rates, reduced bounce rates, increased time on page) to showcase the tangible results of your design work.
• Tailor to StackAI: Research StackAI's current website and brand. In your portfolio or cover letter, briefly mention how your skills can enhance their existing online presence.

Challenge Preparation:

• Understand StackAI's Product: Familiarize yourself thoroughly with StackAI's no-code AI workflow platform. Understand its target audience and value proposition.
• Analyze Competitors: Look at the websites of direct and indirect competitors in the AI/SaaS workflow space to understand industry design standards and identify opportunities for differentiation.
• Focus on Clarity and Simplicity: Remember the emphasis on making complex ideas easy to understand. Your challenge response should prioritize clear communication and user-friendliness over overly complex or flashy designs.
• Prepare to Discuss Your Process: Be ready to articulate your thought process for any design challenge, explaining your tool choices, design decisions, and how you would measure success.

📝 Enhancement Note: The interview process emphasizes practical skills and portfolio demonstration. Candidates should be prepared to "show, don't just tell" their capabilities. The design challenge is a critical opportunity to prove their suitability for the role and their understanding of StackAI's needs.

🛠 Tools & Technology Stack

Primary Tools:

• Web Design & Development: Framer (primary tool for building responsive, interactive web pages), Figma (for UI/UX design, prototyping, and asset creation).
• Collaboration & Communication: Slack, Zoom, Google Workspace (Docs, Sheets, Slides).
• Project Management: Potentially tools like Asana, Trello, or Jira for task tracking and workflow management, depending on team practices.

Analytics & Reporting:

• Web Analytics: Google Analytics, or similar tools, to understand user behavior on the website.
• Heatmaps/User Recording: Tools like Hotjar or Crazy Egg for deeper user behavior analysis (may be used by marketing team).

CRM & Automation:

• CRM: While not directly managed, understanding how the website integrates with the company's CRM (e.g., Salesforce, HubSpot) for lead tracking is beneficial.
• Marketing Automation: Familiarity with how landing pages integrate with marketing automation platforms (e.g., HubSpot, Marketo) for lead nurturing and campaign tracking.

📝 Enhancement Note: Proficiency in Framer is explicitly called out as a core requirement, making it the most critical tool to highlight. Familiarity with Figma is also essential for design workflows. Understanding how website performance ties into CRM and marketing automation provides a broader operations context.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A commitment to creating intuitive and valuable experiences for users, reflecting StackAI's mission to democratize AI access.
• Innovation & Agility: Embracing new technologies and methodologies, and adapting quickly to market changes and feedback in the fast-paced AI landscape.
• Clarity & Simplicity: A drive to make complex AI concepts accessible and understandable through clear communication and design.
• Collaboration & Ownership: A team that values collective problem-solving and individual accountability for driving results.
• Impact-Driven: Focusing on outcomes that contribute directly to business growth and customer success.

Collaboration Style:

• Open Communication: Expect direct and transparent communication, especially with founders and early team members.
• Cross-Functional Synergy: Close working relationships with marketing, sales, and product teams to ensure a unified GTM strategy and brand message.
• Feedback-Oriented: A culture that encourages constructive feedback to continuously improve designs, processes, and team performance.
• Proactive Engagement: Team members are expected to be proactive in identifying opportunities and contributing ideas, rather than waiting for direction.

📝 Enhancement Note: The values of clarity, simplicity, and user-centricity are paramount for a company building a no-code AI platform. The collaborative style in a startup often means working closely and transparently with all departments.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Concepts: Effectively communicating the technical capabilities and benefits of a no-code AI workflow platform to a diverse audience through web design.
• Balancing Aesthetics and Functionality: Creating visually appealing designs that also prioritize user experience, conversion optimization, and fast loading times.
• Rapid Iteration: Adapting to evolving product features, marketing campaigns, and brand messaging in a fast-paced startup environment.
• Remote Collaboration: Maintaining strong communication and collaboration while working remotely, ensuring alignment with team goals.

Learning & Development Opportunities:

• Deep Dive into AI & SaaS: Gain in-depth knowledge of the AI industry, no-code platforms, and SaaS business models.
• Mastering New Tools: Opportunity to become highly proficient in cutting-edge design tools like Framer and potentially explore new web technologies.
• Growth Marketing Exposure: Work closely with marketing and sales teams, gaining exposure to growth strategies, demand generation, and conversion rate optimization.
• Startup Experience: Develop resilience, adaptability, and a broad skill set by operating in a high-growth startup environment.

📝 Enhancement Note: The primary challenge lies in bridging the gap between sophisticated AI technology and clear, user-friendly web communication. Growth opportunities are abundant for individuals eager to learn in a dynamic tech sector.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a landing page for a new feature of StackAI's no-code AI platform?" Prepare to outline your process, from understanding the feature's value proposition to considering target audience, key messaging, and conversion goals.
• "Describe a time you had to translate a complex technical concept into a simple, visually compelling design." Be ready to share a specific example from your portfolio that demonstrates this skill.
• "How do you ensure brand consistency across different web assets and touchpoints?" Discuss your understanding of brand guidelines and your methods for maintaining visual integrity.
• "How do you collaborate with marketing and sales teams to ensure web designs align with their objectives?" Focus on your communication, feedback incorporation, and understanding of GTM strategies.

Company & Culture Questions:

• "What excites you about StackAI and the AI industry?" Research the company's mission, product, and recent news. Show genuine interest and understanding.
• "How do you handle constructive criticism or feedback on your designs?" Prepare to discuss your openness to feedback and your process for iterating based on input.
• "Describe your ideal remote work environment and how you stay productive." Highlight your self-discipline, communication habits, and tools for remote productivity.

Portfolio Presentation Strategy:

• Narrative Arc: For each portfolio piece, tell a story: the challenge, your solution, and the impact.
• Framer/Figma Walkthrough: Be prepared to navigate your Framer projects live or share interactive Figma prototypes, explaining your design choices and technical execution.
• Focus on Impact: Clearly articulate the results of your work. Use numbers and data to demonstrate the effectiveness of your designs.
• Showcase Adaptability: Present a range of projects that demonstrate your versatility in design style and problem-solving approaches.
• Conciseness: Be mindful of time. Focus on the most relevant projects and key takeaways for StackAI.

📝 Enhancement Note: Candidates should practice articulating their design process and the impact of their work concisely, aligning their portfolio examples with the specific needs of StackAI. Understanding StackAI's product and target audience is crucial for crafting effective interview responses.

📌 Application Steps

To apply for this operations-focused Marketing Web Designer position:

• Submit your application through the provided Ashby link, ensuring your resume and portfolio are readily accessible.
• Portfolio Customization: Tailor your portfolio to highlight your strongest Framer projects or Figma work that demonstrates responsive design, branding integration, and clear communication of complex ideas.
• Resume Optimization: Ensure your resume clearly lists your proficiency in Framer and Figma, along with experience in web design, branding, and cross-functional collaboration. Quantify achievements where possible.
• Cover Letter Strategy: Write a concise cover letter that expresses your enthusiasm for StackAI's mission, highlights your key skills relevant to the role, and explains why you are a strong cultural fit for a fast-paced AI startup.
• Company Research: Thoroughly research StackAI's current website, product offerings, and target market to inform your application and interview preparation. Understand their no-code AI workflow platform.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with StackAI before making application decisions.