Marketing Operations & UX Design - Freelance

📍 Job Overview

Job Title: Marketing Operations & UX Design - Freelance

Company: Dolead

Location: Remote (Europe, ±2h from France)

Job Type: CONTRACTOR

Category: Marketing Operations, UX Design, Digital Marketing

Date Posted: January 20, 2026

Experience Level: 2-5 Years (Mid-Level)

Remote Status: Fully Remote

🚀 Role Summary

• This freelance role bridges marketing operations, UX design, and experimentation, focusing on enhancing customer setups and landing page performance.

• Responsibilities include managing client launches, monitoring key performance indicators (KPIs) like Conversion Rate (CVR), and optimizing conversion funnels through A/B testing and data analysis.

• The position requires acting as a cross-functional project manager for client launches and internal projects, utilizing agile methodologies and tools like ClickUp.

• A key aspect involves collaborating directly with technical teams to improve internal tools, specifically a landing page builder interface.

📝 Enhancement Note: This role is unique in its blend of marketing operations and UX design for a lead generation company. The emphasis on "fixed cost per lead" and "sales-ready leads" suggests a strong focus on measurable pipeline generation and client ROI, which will be central to performance evaluation. The requirement for proximity to France time zones (±2h) implies a need for synchronous collaboration during European business hours.

📈 Primary Responsibilities

• Configure and manage customer operational setups using Dolead's internal tools, ensuring data integrity and campaign effectiveness.

• Design and build high-converting Landing Pages (LPs) using the company's proprietary Page Builder, providing crucial feedback for feature enhancements and usability improvements.

• Oversee and manage the end-to-end process for new client launches, ensuring seamless integration and operational readiness.

• Monitor and analyze critical performance indicators such as Billable Rate, Conversion Rate (CVR), and other relevant KPIs to identify trends and areas for optimization.

• Serve as a cross-functional project manager, coordinating efforts across paid media, data, and client teams, typically managing multiple projects concurrently in an agile framework (e.g., ClickUp).

• Design, implement, and analyze A/B tests on landing pages and other conversion elements, translating data insights into actionable performance optimization strategies.

• Propose and implement innovative ideas to enhance conversion funnels by analyzing conversion channels, user behavior, and usage data.

• Collaborate closely with technical teams to manage and iteratively improve the internal landing page builder interface, ensuring it meets the needs of marketing operations and design.

📝 Enhancement Note: The responsibilities highlight a dynamic, hands-on role requiring a blend of technical configuration, creative design, analytical rigor, and project management. The emphasis on "improving our conversion funnels" and "analysing conversion channels" points to a deep dive into user journeys and conversion rate optimization (CRO) strategies.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Marketing, Design, Computer Science, or a related field is highly beneficial.

Experience: Minimum of 2 years of professional experience in Digital Marketing, Web Design, or a closely related operations-focused role.

Required Skills:

• Digital Marketing Expertise: A comprehensive understanding of the marketing funnel, campaign execution, and lead generation strategies.

• Landing Page (LP) Design & Management: Proven experience in creating, optimizing, and managing landing pages that drive conversions.

• Project Management: Demonstrated ability to define objectives, plan, and coordinate cross-functional teams to achieve project goals, preferably with experience in agile methodologies.

• Analytical Capabilities: Strong problem-solving skills with a robust ability to analyze data, identify trends, and derive actionable insights.

• UX/UI Design Fundamentals: An understanding of user experience principles and web design best practices to create effective and engaging landing pages.

• Attention to Detail: Meticulous approach to configuration, data analysis, and project management to ensure accuracy and quality.

• Independence & Goal Orientation: Ability to work autonomously, prioritize tasks effectively, and remain focused on achieving defined objectives.

• Fluent English: Excellent written and verbal communication skills for effective collaboration.

Preferred Skills:

• A/B Testing & Experimentation: Experience in setting up, executing, and analyzing A/B tests to drive performance improvements.

• Conversion Rate Optimization (CRO): Demonstrated success in improving conversion rates through data-driven strategies.

• Internal Tool Development/Feedback: Experience working with or providing feedback on internal software tools, particularly page builders or marketing automation platforms.

• International Account Management: Experience managing relationships and projects for international clients.

• Multilingual Proficiency: Fluency in Spanish, Italian, or Portuguese is a significant advantage given Dolead's client base.

📝 Enhancement Note: The requirement for 2+ years of experience suggests a need for candidates who can hit the ground running with minimal supervision, particularly in managing client launches and A/B testing. The "comparable experience" clause opens the door for strong candidates from bootcamps or self-taught backgrounds if they can demonstrate equivalent practical skills and project success.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Landing Page Design Showcase: Examples of landing pages designed or managed, highlighting design rationale, conversion-focused elements, and performance metrics.

• A/B Testing Case Studies: Demonstrations of A/B tests conducted, detailing the hypothesis, methodology, results, and impact on key metrics like CVR or lead generation.

• Project Management Examples: Evidence of managing multiple projects concurrently, showcasing workflow management (e.g., screenshots from ClickUp or similar), stakeholder communication, and successful project completion.

• Operational Configuration Examples: (If possible and anonymized) Examples of how you've configured marketing operations for campaigns or clients, emphasizing efficiency and data flow.

Process Documentation:

• Candidates may be asked to document a process for setting up a landing page or running an A/B test, demonstrating their understanding of workflow design and optimization.

• The ability to articulate process improvements and their impact on efficiency or performance will be crucial.

📝 Enhancement Note: Given the freelance nature and focus on specific deliverables, a portfolio is critical. It should clearly showcase the candidate's ability to deliver tangible results in landing page creation, A/B testing, and project management within a marketing operations context. The "use case sent to you to assess LP management experience" implies a practical, hands-on assessment of these skills.

💵 Compensation & Benefits

Salary Range: As a freelance, contract-based role, compensation will be project-based or hourly. Based on similar freelance Marketing Operations & UX Design roles in Europe requiring 2-5 years of experience and specialized skills, an estimated range could be €35 - €60 per hour, depending on experience, specific skill set, and proposed rates.

Benefits:

• Flexibility: Full remote work arrangement, allowing for work-life balance.

• Autonomy: Freedom to manage own schedule and work independently.

• Project Variety: Opportunity to work with diverse clients across 15 countries.

• Skill Development: Exposure to Dolead's proprietary tools and internal processes, with opportunities to provide direct feedback and influence product development.

• International Exposure: Work with a global team and client base, expanding professional horizons.

Working Hours: The role is expected to require approximately 20-40 hours per week, depending on project load and client needs. Adherence to European business hours (±2h from France) is necessary for effective collaboration.

📝 Enhancement Note: Compensation for freelance roles is highly variable. Candidates should be prepared to set their own rates based on their experience, skill set, and market research. The "fixed cost per lead" model of Dolead suggests a need for efficient and cost-effective operational execution by the contractor. Researching freelance rates for specialized marketing operations and UX design roles in the European market will be essential for setting competitive pricing.

🎯 Team & Company Context

🏢 Company Culture

Industry: Lead Generation, Digital Advertising, Marketing Technology. Dolead operates in a fast-paced, data-driven environment focused on delivering measurable pipeline for its clients.

Company Size: While not explicitly stated, Dolead serves "200+ clients across 15 countries," suggesting a growing mid-sized company with a significant operational footprint. The "freelance" nature of this role indicates a flexible workforce model.

Founded: Dolead was founded to address the need for efficient, measurable lead generation, emphasizing a data-centric and performance-driven approach from its inception.

Team Structure:

• The role operates at the intersection of Marketing Operations, UX Design, and client-facing teams.

• Collaboration is expected with paid media specialists, data analysts, and client account managers.

• Direct interaction with technical teams responsible for internal tools will be a key component.

Methodology:

• Data-Driven Decisions: Emphasis on using data, KPIs, and A/B testing to inform strategy and optimize performance.

• Agile Project Management: Utilization of agile frameworks (e.g., ClickUp) for managing client launches and projects efficiently.

• Experimentation Culture: Encouragement to propose and implement ideas for continuous improvement and funnel optimization.

• Client-Centric Approach: Focus on delivering "sales-ready leads" and "measurable pipeline" for clients at a "fixed cost per lead."

Company Website: https://dolead.com/

📝 Enhancement Note: Dolead's focus on "measurable pipeline" and "fixed cost per lead" indicates a highly performance-oriented culture. Candidates should be comfortable working with clear, quantifiable objectives and demonstrating direct impact on client success. The company's growth across EU and North America suggests a dynamic, international environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level, specialized freelance contributor. It offers significant responsibility in core operational areas and creative design, with direct impact on client acquisition and retention.

Reporting Structure: The role will report to Alfonso for project assignments and performance reviews. While a direct "manager" in the traditional sense might not be present for a freelancer, clear communication channels and collaboration with various internal teams are essential.

Operations Impact: The candidate will directly influence Dolead's ability to deliver high-quality leads to its clients. Success in this role means improving conversion rates, streamlining client onboarding, and enhancing the overall effectiveness of Dolead's lead generation engine. This has a direct impact on client satisfaction and Dolead's revenue.

Growth Opportunities:

• Specialization: Deepen expertise in marketing operations, UX/UI design for lead generation, and conversion rate optimization (CRO).

• Tool Development Influence: Contribute to the evolution of Dolead's proprietary landing page builder and internal tools.

• Client Portfolio Expansion: Gain experience working with a diverse range of clients and industries across multiple countries.

• Potential for Long-Term Engagement: Successful freelancers may be offered ongoing project work or extended contracts based on performance and company needs.

• Cross-Functional Skill Development: Enhance project management, analytical, and technical collaboration skills through daily interaction.

📝 Enhancement Note: For a freelance role, "growth" often translates to acquiring new skills, gaining diverse project experience, and building a strong portfolio that can lead to more significant or long-term engagements. The opportunity to influence internal tool development is a unique growth avenue.

🌐 Work Environment

Office Type: Fully remote. This role does not require physical presence in an office.

Office Location(s): Dolead operates globally, but this specific freelance role is restricted to candidates located in Europe, within approximately 2 hours of the Paris time zone (CET/CEST). This ensures effective collaboration during core European business hours.

Workspace Context:

• Remote Collaboration Tools: Expect to utilize communication and project management tools like Slack, Google Workspace, ClickUp, and Dolead's internal platforms.

• Independent Work Environment: Candidates must be able to establish and maintain a productive home office setup conducive to focused work and virtual meetings.

• Cross-Functional Interaction: The role requires proactive communication and collaboration with various internal teams (paid media, data, technical) to achieve project goals.

Work Schedule: Flexible, within the constraint of being available for collaboration during European business hours (approximately ±2 hours from France). The workload is project-dependent, but typically involves 20-40 hours per week.

📝 Enhancement Note: The "±2h from France" geographic and time zone constraint is critical. Candidates outside this zone, even if in Europe and fluent in English, may not be considered due to the need for synchronous collaboration on client launches and A/B testing analysis.

📄 Application & Portfolio Review Process

Interview Process:

• Step 1: Google Form Screening: Initial application involves completing a Google Form. This will likely include detailed questions about your experience, approach to marketing operations and UX, and potentially a short video introduction to assess communication style and personality.

• Step 2: Use Case Assessment: A practical assignment will be sent to evaluate your landing page management experience. This is a critical step to gauge your proficiency in creating and optimizing LPs.

• Step 3: Interview with Alfonso: If successful in the previous stages, you will have an interview with Alfonso to discuss your use case submission, technical skills, project management approach, and overall fit for the role.

• Step 4: Offer: A final offer will be extended to the selected candidate.

Portfolio Review Tips:

• Showcase LP Performance: For landing pages, highlight not just the design but also the measurable impact they had (e.g., increased CVR, lead volume). Use specific metrics.

• Detail A/B Testing Process: When presenting A/B tests, clearly outline the hypothesis, the variables tested, the duration, the statistical significance, and the outcome. Quantify the improvement.

• Demonstrate Project Management: Use examples to show how you managed timelines, communicated with stakeholders, and resolved issues to ensure successful project delivery.

• Tailor to Dolead: Reference Dolead's business model (lead generation, fixed cost per lead) and emphasize how your skills directly contribute to their success.

• Video Introduction: If a video is requested, ensure it's professional, concise, and clearly communicates your enthusiasm and relevant experience.

Challenge Preparation:

• Landing Page Use Case: Be prepared to demonstrate your process for creating a high-converting landing page, including your thought process behind design choices, copy, and calls-to-action. Understand how to use a page builder effectively.

• Data Analysis & Optimization: Practice articulating how you would analyze CVR, Billable Rate, and other KPIs to identify optimization opportunities. Be ready to discuss strategies for improving conversion funnels.

• Project Management Scenarios: Think about how you would manage multiple client launches simultaneously, prioritize tasks, and communicate progress to stakeholders.

📝 Enhancement Note: The recruitment process is designed to be highly practical, focusing on demonstrated skills through a use case and portfolio. Candidates should prepare to showcase their ability to deliver results in landing page optimization and project management. The Google Form and video component suggest a focus on communication and cultural fit beyond just technical skills.

🛠 Tools & Technology Stack

Primary Tools:

• Dolead Internal Tools: Proficiency in using proprietary platforms for customer operational configuration and campaign management.

• Dolead Internal Page Builder: Expertise in using this specific tool for landing page creation, with the ability to provide constructive feedback for its improvement.

• ClickUp (or similar): Experience with agile project management and task tracking tools for managing multiple projects concurrently.

Analytics & Reporting:

• Web Analytics Platforms: Familiarity with tools like Google Analytics for monitoring CVR, user behavior, and conversion channels.

• A/B Testing Tools: Experience with platforms for setting up and analyzing experiments (e.g., Google Optimize, Optimizely, or integrated solutions).

• Data Visualization Tools: (Potentially) Experience with tools that help present KPIs and performance data clearly.

CRM & Automation:

• CRM Systems: While not explicitly mentioned, familiarity with CRM principles for lead management and customer data integration is beneficial.

• Marketing Automation Platforms: Understanding of how landing pages integrate with broader marketing automation workflows.

📝 Enhancement Note: The emphasis on "Dolead internal tools" and "internal Page Builder" means candidates will need to be adaptable and willing to learn proprietary software. Demonstrating a strong foundational understanding of how these types of tools generally work (e.g., page builders, analytics dashboards) will be key.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on measurable results, particularly in lead generation and client ROI.

• Data-Centric: Decisions are informed by data, analytics, and performance metrics.

• Efficiency & Optimization: Continuous drive to improve processes, workflows, and conversion rates.

• Collaboration: Working effectively across different teams (paid, data, technical) to achieve common goals.

• Innovation: Encouragement to propose and implement new ideas for improvement.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with diverse teams, requiring clear communication and understanding of different functional perspectives.

• Agile & Iterative: A dynamic approach to project management, with flexibility to adapt to changing priorities and feedback.

• Feedback-Oriented: Willingness to both give and receive constructive feedback, especially regarding internal tools and processes.

📝 Enhancement Note: The company values align with a typical high-growth, performance-focused tech company. Candidates should be comfortable in an environment where results are paramount and continuous improvement is expected. The freelance nature means demonstrating professionalism and proactive communication is key to successful collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Adapting to Proprietary Tools: Quickly learning and becoming proficient with Dolead's internal tools and LP builder.

• Managing Multiple Client Projects: Effectively juggling the demands of several client launches and ongoing optimization tasks simultaneously.

• Translating Data into Action: Consistently identifying actionable insights from complex data and translating them into effective design or operational changes.

• Remote Collaboration Dynamics: Maintaining strong communication and productive working relationships with remote colleagues across different time zones.

Learning & Development Opportunities:

• Mastery of Dolead's Ecosystem: Gaining deep expertise in Dolead's unique lead generation platform and internal tools.

• Advanced CRO Techniques: Sharpening skills in A/B testing, user behavior analysis, and funnel optimization within a high-volume lead generation context.

• Cross-Functional Exposure: Developing a broader understanding of paid media campaign management, data analysis, and client account management.

• Influence on Product Development: Contributing directly to the improvement of internal tools, impacting Dolead's operational capabilities.

📝 Enhancement Note: The challenges are typical of a dynamic, remote, and specialized role. The growth opportunities are significant for someone looking to specialize in lead generation operations and UX, with the unique benefit of influencing product development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a landing page for a new client aimed at maximizing sales-ready leads, given Dolead's fixed cost per lead model?"

• "Describe a time you used A/B testing to significantly improve a conversion rate. What was your process, and what were the key learnings?"

• "How do you manage multiple, concurrent client projects as a freelancer, ensuring all deadlines are met and quality is maintained?"

Company & Culture Questions:

• "What interests you about Dolead's business model, particularly our focus on fixed cost per lead and sales-ready leads?"

• "How do you ensure you maintain strong communication and collaboration with remote teams?"

• "Describe your ideal working relationship with technical teams and how you provide constructive feedback."

Portfolio Presentation Strategy:

• Quantify Everything: For each project in your portfolio, ensure you have clear, quantifiable results. Use numbers and percentages to demonstrate impact.

• Tell the Story: Walk through your process for each case study – the problem, your solution (design/operations), and the outcome.

• Highlight Problem-Solving: Emphasize instances where you encountered challenges and how you creatively or analytically overcame them.

• Showcase Tool Proficiency: If possible, demonstrate your ability to use a page builder or analytics tool, even through screenshots or mockups.

• Be Concise & Focused: Given the interview length, focus on your most impactful projects that directly relate to Dolead's needs.

📝 Enhancement Note: Interviews for this role will likely probe into your practical experience with landing page creation, A/B testing, project management, and your ability to work independently and collaboratively in a remote setting. Be prepared to discuss specific examples and demonstrate your understanding of Dolead's business objectives.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Dolead teamtailor portal.

• Portfolio Customization: Ensure your portfolio prominently features landing page designs, A/B testing case studies, and evidence of project management success. Tailor it to highlight your ability to drive conversions and manage client launches.

• Resume Optimization: Update your resume to clearly articulate your experience in digital marketing, web design, operations, and project management. Use keywords from the job description (e.g., "Landing Pages," "A/B Testing," "CVR," "Project Management," "Agile").

• Interview Preparation: Practice articulating your experience with specific examples related to the responsibilities outlined. Prepare to discuss your approach to the use case and be ready to present your portfolio effectively. Research Dolead's services and client success stories.

• Company Research: Familiarize yourself with Dolead's website, services, and their unique "fixed cost per lead" model. Understand how your role contributes to their mission of delivering measurable pipeline.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.