Marketing Graphic Designer (iGaming Industry)

📍 Job Overview

Job Title: Marketing Graphic Designer (iGaming Industry)

Company: PEOPLEHUNT (on behalf of their client)

Location: Remote (Malta work permit requirement implied)

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: 2025-10-24

Experience Level: Mid-Level (3+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of dynamic visual assets for marketing and customer retention initiatives within the iGaming sector.

• Drive the design strategy for digital advertising campaigns across a multitude of online platforms, ensuring brand consistency and engagement.

• Collaborate closely with cross-functional teams, including marketing, copywriting, and development, to translate campaign objectives into compelling visual narratives.

• Uphold and enhance the brand's visual identity across all gaming products and marketing touchpoints.

• Optimize graphic content for diverse digital formats, ensuring maximum impact and platform compatibility.

📝 Enhancement Note: While the role is for a Graphic Designer, its focus on marketing campaigns, digital platforms, and collaboration with marketers places it within the broader scope of Marketing Operations, particularly in visual content strategy and execution. The iGaming industry context suggests a fast-paced, performance-driven environment where visual effectiveness directly correlates with campaign success and revenue generation.

📈 Primary Responsibilities

• Develop and execute creative visual materials for marketing and retention communications, including but not limited to banners, email campaigns, push notifications, and dedicated promo pages.

• Design compelling advertising visuals tailored for diverse platforms such as Facebook, Instagram, Google Ads, TikTok, and other relevant digital channels.

• Conceptualize and produce visual content for internal promotional campaigns and loyalty programs, enhancing player engagement and value.

• Actively contribute to maintaining and evolving the brand’s visual identity, ensuring a cohesive and impactful presence across all gaming products.

• Partner effectively with copywriters, marketers, and developers to ensure seamless integration of visual assets and campaign messaging.

• Adapt and optimize graphic content for various digital formats and platform specifications, ensuring optimal display and performance.

• Conduct A/B testing on visual elements to identify and implement improvements that drive higher conversion rates and engagement metrics.

📝 Enhancement Note: The responsibilities listed emphasize a hands-on design role with a strong strategic component focused on driving marketing performance. The inclusion of A/B testing and optimization suggests a data-informed approach to design, aligning with GTM (Go-To-Market) operations principles where visual elements are critical drivers of campaign ROI.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a strong portfolio demonstrating relevant skills and experience will be prioritized over formal education. A degree in Graphic Design, Visual Communications, or a related field is beneficial.

Experience: A minimum of 3 years of progressive experience as a Graphic Designer, specifically within marketing or digital teams, is required. Experience within the iGaming or gaming industry is a significant advantage.

Required Skills:

• Figma: Demonstrable expertise in using Figma for UI/UX design, prototyping, and collaborative design workflows.

• Adobe Photoshop: Advanced proficiency in Photoshop for image manipulation, retouching, and creating complex visual compositions.

• Adobe Illustrator: Strong skills in Illustrator for vector graphics, logo design, and creating scalable visual assets.

• Digital Advertising Design: Proven experience in designing effective visual assets for various online advertising platforms (e.g., Facebook Ads, Google Display Network).

• UI/UX Principles: Understanding of user interface and user experience principles to ensure designs are not only aesthetically pleasing but also functional and intuitive.

• Responsive Layouts: Ability to design for various screen sizes and devices, ensuring consistent brand representation across desktop, tablet, and mobile.

• Creative Thinking & Brand Adherence: Exceptional creative thinking, a keen sense of style, and the ability to strictly adhere to and evolve brand guidelines.

• Portfolio: A robust portfolio showcasing a range of digital advertising work, demonstrating creative problem-solving and impactful visual execution.

• English Language Proficiency: Fluent communication skills in English, both written and verbal, for effective team collaboration.

• Russian Language Proficiency: Fluent communication skills in Russian, both written and verbal, for broader team and stakeholder interaction.

Preferred Skills:

• Adobe After Effects: Basic to intermediate skills in After Effects for creating motion graphics, animations, and dynamic visual content.

• Motion Design: Familiarity with motion design principles and techniques to enhance visual storytelling.

• 3D Graphics Software: Experience with 3D modeling and rendering software such as Blender or Cinema 4D for advanced visual effects.

• iGaming Industry Experience: Direct experience designing for the iGaming or online gaming sector, understanding its unique market dynamics and visual requirements.

📝 Enhancement Note: The emphasis on Figma, Adobe Suite, and mobile advertising points to a need for a designer who can produce high-volume, performance-oriented assets. The "Nice to Have" skills, particularly After Effects and 3D graphics, suggest potential for the role to evolve into more advanced animation and visual effects creation, aligning with trends in digital marketing and player engagement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital Advertising Case Studies: Showcase at least 2-3 detailed case studies of digital advertising campaigns, highlighting the problem, your design solution, the platforms used, and measurable results (e.g., CTR, conversion rates).

• Brand Identity Evolution: Examples demonstrating your ability to maintain and enhance a brand's visual identity across multiple touchpoints and campaign types.

• Cross-Platform Adaptability: A selection of work that shows how you've adapted designs for different digital platforms (social media, display ads, email) and device types.

• Creative Campaign Concepts: Visuals from marketing or retention campaigns that demonstrate original creative thinking and strategic alignment with campaign objectives.

Process Documentation:

• Workflow Design: Evidence of designing or contributing to design workflows, from brief to final asset delivery, emphasizing efficiency and collaboration.

• Asset Optimization Strategy: Documentation or examples of how you have optimized graphic assets for performance metrics, including file size, loading speed, and engagement rates.

• Design System Contribution (if applicable): If you have experience with design systems, showcase how you have contributed to or utilized them for consistent asset creation.

📝 Enhancement Note: For a role focused on marketing visuals and digital advertising, the portfolio is paramount. It needs to demonstrate not just aesthetic skill but also an understanding of how design impacts campaign performance and aligns with business objectives. The inclusion of process documentation emphasizes the need for a designer who can work within structured workflows and contribute to operational efficiency.

💵 Compensation & Benefits

Salary Range: Given the mid-level experience requirement (3+ years), proficiency in in-demand design tools, and the specialized iGaming industry, a competitive salary range for a remote position across Eastern/Central Europe and Malta would typically fall between €35,000 - €55,000 per annum. This estimate is based on industry benchmarks for experienced graphic designers in these regions, considering the remote nature of the role and the iGaming sector's typically higher compensation bands.

Benefits:

• Creative Freedom: The opportunity to explore innovative design concepts and contribute significantly to campaign strategy.

• Professional Growth: Access to learning and development opportunities, including potential training in motion graphics or 3D design, and exposure to cutting-edge iGaming marketing trends.

• Competitive Compensation: A salary package commensurate with experience and contributions, reflecting the value of specialized design skills in the iGaming market.

• Flexible Working Conditions: Fully remote work arrangement, allowing for a flexible schedule and work-life balance.

• International Team Exposure: Opportunity to collaborate with a diverse, international team, fostering cross-cultural understanding and global market insights.

Working Hours: The role is expected to require approximately 40 hours per week, consistent with a full-time position. While flexible working conditions are offered, core hours may be established to ensure effective collaboration with the international team and timely campaign execution.

📝 Enhancement Note: The salary range is an estimate based on a combination of general graphic design roles, specialized iGaming roles, and the indicated remote locations. Actual compensation will depend on the specific client, candidate experience, and negotiation. The benefits highlight the typical offerings in remote tech/marketing roles, emphasizing growth and flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: The iGaming industry is characterized by high growth, intense competition, rapid technological advancement, and a strong focus on player acquisition and retention. This environment demands creativity, adaptability, and a keen understanding of user engagement metrics.

Company Size: PEOPLEHUNT operates as a recruitment agency, suggesting their client could range from a startup to a large established iGaming company. The mention of a "fast-growing international team" implies the client is likely a mid-to-large sized organization with a global presence.

Founded: Information on the founding date of PEOPLEHUNT's client is not provided. However, the iGaming sector has seen significant growth and evolution, with many successful companies established in the last 10-20 years.

Team Structure:

• Cross-functional Collaboration: The role requires close collaboration with copywriters, marketers, and developers, indicating a matrixed team structure common in agile marketing environments.

• Reporting: The Graphic Designer will likely report to a Marketing Manager, Head of Marketing, or a Creative Lead, who oversees campaign execution and brand consistency.

• Specialization: The team likely comprises specialists in various marketing disciplines (SEO, content, social media, CRM, UA), with the Graphic Designer contributing essential visual elements to their efforts.

Methodology:

• Data-Driven Design: The emphasis on creating "high-performing visual content" and optimizing for "different formats and platforms" suggests a data-driven approach to design, where creativity is informed by performance analytics.

• Agile Campaign Development: The need to collaborate with multiple teams points to agile methodologies for campaign planning and execution, requiring quick turnaround times and iterative design processes.

• Brand Consistency: Maintaining and evolving brand identity is crucial, implying established brand guidelines and processes for ensuring visual coherence across all marketing materials.

Company Website: https://www.peoplehunt.eu (PEOPLEHUNT's website; client's website not specified)

📝 Enhancement Note: The iGaming context is critical; it's a highly regulated but lucrative industry where visual appeal and persuasive design are direct drivers of revenue. Understanding this context is key for a designer to be effective.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Marketing Graphic Designer. It offers a significant step up from junior roles by requiring independent execution of complex design tasks, strategic input into campaign visuals, and collaboration with senior stakeholders. It’s a crucial role in the GTM function by providing the creative assets that fuel marketing campaigns.

Reporting Structure: The designer will likely report to a Marketing Lead or Creative Director. This provides exposure to campaign strategy, performance metrics, and higher-level decision-making within the marketing department.

Operations Impact: The Graphic Designer's work directly impacts the effectiveness of marketing campaigns, customer acquisition costs (CAC), customer lifetime value (CLV), and overall brand perception. High-quality, engaging visuals can significantly improve conversion rates, click-through rates, and player engagement, thereby contributing directly to revenue growth.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas like motion graphics, 3D design, or UI/UX for gaming interfaces.

• Senior Designer/Art Director: Progress to a Senior Graphic Designer or Art Director role, leading design projects, mentoring junior designers, and shaping the brand's visual direction.

• Marketing Strategy: Transition into roles with a broader marketing strategy focus, leveraging design insights to inform campaign planning and execution.

• Product Design: With a strong UI/UX foundation, potentially move into product design roles within the gaming sector.

📝 Enhancement Note: The growth path for a graphic designer in the iGaming industry often involves specializing in areas that drive player engagement and conversion. The role provides a solid foundation for advancing into more strategic or specialized design leadership positions within the marketing and GTM functions.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office. The "work environment" is the candidate's chosen remote workspace.

Office Location(s): While the role is fully remote, the requirement for a "Malta work permit" implies that candidates might be expected to reside in Malta or be willing to relocate, or the client company is based in Malta and requires candidates to have the legal right to work there. The listed locations (Cluj-Napoca, Kyiv, Riga, Belgrade, Tallinn, Warsaw) are potential locations from which candidates can work remotely, provided they meet any legal or tax requirements.

Workspace Context:

• Autonomy: Candidates will need to be self-motivated and disciplined to manage their work effectively in a remote setting.

• Tools & Technology: Access to reliable internet, a suitable computer setup, and proficiency with the specified design software (Figma, Adobe Suite) are essential.

• Collaboration Tools: Expect to use various online collaboration tools (e.g., Slack, Teams, project management software) for communication and project tracking.

Work Schedule: The role is full-time (approximately 40 hours/week) with flexible working conditions. This flexibility allows designers to manage their schedules, but effective collaboration will require availability during core business hours for team meetings and real-time feedback.

📝 Enhancement Note: The mention of a "Malta work permit" is a significant detail. It suggests either the client company is based in Malta and requires candidates to have legal work authorization there, or that candidates might be expected to relocate to Malta to leverage specific tax benefits or company policies. This needs clarification for interested candidates.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of CV and portfolio by PEOPLEHUNT or the client's HR team to assess basic qualifications and creative fit.

• Skills Assessment/Technical Interview: A practical design test or a portfolio review with a senior designer or marketing lead. This stage will critically evaluate proficiency in required software (Figma, Photoshop, Illustrator) and the quality of work presented in the portfolio. Be prepared to discuss your design process and rationale behind specific projects.

• Cultural Fit Interview: An interview with the hiring manager or key team members to assess alignment with the team's culture, work style, and communication skills. Expect questions about collaboration, problem-solving, and how you handle feedback.

• Final Interview: Potentially a final conversation with a higher-level manager or executive to discuss overall fit, long-term potential, and compensation.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent your skills in digital advertising, marketing campaigns, and brand consistency, ideally with iGaming or similar fast-paced industry examples.

• Showcase Process: For each project, briefly outline the brief, your creative process, challenges faced, solutions implemented, and the results achieved (quantifiable metrics are key).

• Highlight Key Tools: Explicitly mention the tools used for each project (Figma, Photoshop, Illustrator, After Effects, etc.).

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate (e.g., PDF, personal website).

• Tailor to iGaming: Emphasize any experience or understanding of the iGaming industry's visual language and marketing needs.

Challenge Preparation:

• Design Test: Be prepared for a design challenge that might involve creating a set of ad banners or a simple landing page concept based on a given brief. Focus on speed, creativity, and adherence to brand guidelines.

• Problem-Solving Scenarios: Anticipate questions about how you would approach a specific design challenge for a marketing campaign, e.g., "How would you design a banner to increase sign-ups for a new slot game?"

📝 Enhancement Note: The portfolio is the most critical component for this role. Applicants should treat it as their primary application document and be ready to defend their design choices and demonstrate their impact on campaign performance.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating UI elements for digital platforms. Expect to use it for most UI/UX related tasks.

• Adobe Photoshop: Crucial for image manipulation, photo editing, and creating detailed raster graphics for banners and ads.

• Adobe Illustrator: Necessary for creating vector graphics, logos, icons, and scalable assets that maintain quality across different sizes.

• Adobe After Effects (Preferred): Will be used for adding motion to static designs, creating animated banners, short promotional videos, and enhancing visual engagement.

Analytics & Reporting:

CRM & Automation:

• Familiarity with how marketing automation platforms (e.g., HubSpot, Marketo) and CRMs are used to deliver campaigns will help in designing assets that integrate seamlessly with these systems.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. The preference for After Effects indicates a move towards more dynamic and engaging visual content, which is increasingly important in digital marketing.

👥 Team Culture & Values

Operations Values:

• Performance-Driven Creativity: While creativity is key, designs must ultimately serve marketing objectives and drive measurable results (e.g., conversions, engagement).

• Collaboration & Communication: Open communication and teamwork are vital for seamless integration with marketing, copywriting, and development teams.

• Adaptability & Agility: The fast-paced iGaming industry requires designers to be adaptable to changing trends, campaign needs, and feedback.

• Attention to Detail: High standards for visual quality, brand consistency, and technical execution are expected.

• Continuous Learning: A commitment to staying updated with design trends, software advancements, and iGaming industry best practices.

Collaboration Style:

• Iterative Design: Expect a collaborative process involving feedback loops with marketing stakeholders. Designs will likely be iterated upon based on performance data and strategic input.

• Cross-Functional Synergy: Working closely with copywriters to ensure visuals complement messaging and developers to ensure technical feasibility of designs.

• Proactive Contribution: Contribution to brainstorming sessions and offering creative solutions to marketing challenges.

📝 Enhancement Note: The culture in iGaming marketing is typically results-oriented and fast-paced. Designers need to be comfortable with receiving constructive criticism and iterating quickly to meet campaign deadlines and performance goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: The iGaming industry requires rapid turnaround times for creative assets due to frequent promotions and campaign updates.

• Balancing Creativity with Performance: Translating creative vision into designs that demonstrably improve key marketing metrics can be challenging.

• Adapting to Diverse Platforms: Designing effective visuals for a wide array of digital platforms, each with its own specifications and audience expectations.

• Staying Ahead of Trends: Continuously evolving visual trends in digital marketing and the iGaming sector to keep creative output fresh and competitive.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen skills in After Effects, explore 3D software, or learn new design tools.

• iGaming Market Insights: Gaining a deeper understanding of player psychology, acquisition funnels, and retention strategies within the iGaming sector.

• Performance Analytics: Developing a stronger understanding of how to interpret design performance data to drive future creative decisions.

• Motion Graphics & Animation: Specializing in motion design can open doors to creating more engaging video content and animated assets for campaigns.

📝 Enhancement Note: The challenges are inherent to high-growth, performance-driven industries. The growth opportunities are geared towards deepening specialized design skills and gaining strategic marketing acumen within the iGaming sector.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a visual for a digital ad campaign that significantly outperformed expectations. What was your process, and what were the key elements of your design?"

• "How would you approach designing a series of banners for a new online slot game launch, considering different platforms like Facebook, Google Display, and in-game promotions?"

Company & Culture Questions:

• "What interests you about the iGaming industry and our company's brand?"

• "How do you handle constructive criticism on your designs from team members or stakeholders?"

Portfolio Presentation Strategy:

• Quantify Impact: For each portfolio piece, be ready to discuss specific metrics (e.g., increased CTR by X%, improved conversion rate by Y%, higher engagement on social posts).

• Narrate Your Process: Clearly articulate your design journey for each project, from understanding the brief to final execution, highlighting problem-solving.

• Tool Proficiency Demonstration: Be prepared to briefly discuss or even screen-share your work in Figma or Photoshop to demonstrate your technical skills if asked.

• Brand Alignment: Explain how your designs align with or evolve a brand's identity and target audience.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, technical skill, and a performance-oriented mindset. Be prepared to connect your design work directly to business outcomes and demonstrate an understanding of marketing principles.

📌 Application Steps

To apply for this operations position:

• Submit your CV and portfolio through the provided application link.

• Portfolio Customization: Ensure your portfolio is curated to highlight your strongest digital advertising and marketing campaign work. Prioritize examples relevant to fast-paced, performance-driven industries.

• Resume Optimization: Tailor your resume to emphasize your proficiency in Figma, Adobe Photoshop, Adobe Illustrator, and any experience with After Effects or motion design. Clearly list your years of experience in marketing/digital design roles.

• Interview Preparation: Practice articulating your design process, justifying your creative choices, and discussing the performance impact of your work, especially for any iGaming-related projects.

• Company Research: Research PEOPLEHUNT and, if possible, try to identify the client company to understand their brand, target audience, and current marketing efforts. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly regarding the Malta work permit requirement and specific client information, should be verified directly with PEOPLEHUNT before making application decisions.

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