Marketing Designer (Remote)

📍 Job Overview

Job Title: Marketing Designer (Remote)

Company: A5 Labs

Location: Remote (Preference for Europe, LATAM, or Canada time zones)

Job Type: CONTRACTOR

Category: Marketing Operations / Creative Operations

Date Posted: December 13, 2025

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote Solely

🚀 Role Summary

• Develop visually compelling marketing assets for social media, blog content, and promotional campaigns within the poker and gaming industry.

• Leverage AI tools (Leonardo AI, Midjourney, Freepik) to accelerate creative production and enhance visual innovation for marketing initiatives.

• Design engaging poker-specific illustrations and contextual graphics to support content marketing efforts and resonate with a global player base.

• Maintain strict brand consistency across all WPT Global marketing platforms, ensuring a cohesive visual identity for live events, online platforms, and membership products.

• Collaborate cross-functionally with marketing, copywriting, and motion design teams to align visual assets with overarching campaign objectives and GTM strategies.

📝 Enhancement Note: This role is positioned as a Marketing Designer with a strong emphasis on creative operations and GTM support, specifically within the niche of the poker and gaming industry. The integration of AI tools and the need for domain-specific knowledge (poker) are key differentiators. The contractor employment type suggests a focus on project-based delivery or specialized support.

📈 Primary Responsibilities

• Conceptualize and design high-impact visuals for social media posts (Facebook, Instagram, X, Discord), blog articles, email marketing campaigns, and other digital promotional materials.

• Generate and refine AI-assisted imagery for poker-themed concepts, campaign visuals, and unique marketing assets, demonstrating proficiency with tools like Leonardo AI, Midjourney, and Adobe Firefly.

• Create detailed poker situation illustrations and contextual graphics that effectively communicate game strategy, emotions, and event narratives for WPT Global's content platforms.

• Ensure all creative output adheres to WPT Global's brand guidelines, maintaining visual consistency across diverse marketing channels and product lines (WPT live events, WPT Global online, ClubWPT Gold).

• Actively participate in creative brainstorming sessions and collaborate with copywriting, marketing, and motion design teams to translate campaign goals into compelling visual narratives.

• Adapt and optimize existing brand assets or create new ones to meet specific campaign requirements and platform specifications.

• Stay abreast of emerging design trends, AI technologies, and best practices in digital marketing and the gaming industry to continuously innovate creative output.

📝 Enhancement Note: The responsibilities highlight a blend of traditional graphic design skills and cutting-edge AI tool proficiency, crucial for a fast-paced marketing environment. The emphasis on "poker situation illustrations" and "contextual graphics" indicates a need for a designer who can not only create aesthetically pleasing visuals but also understand and visually represent the nuances of the game.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of professional experience in marketing design, graphic design, or a similar creative role, with a proven track record of producing high-quality marketing collateral.

Required Skills:

• Proficiency in Graphic Design Software: Expert-level skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and a strong understanding of design principles, typography, color theory, and layout.

• AI Tool Integration: Demonstrated ability to effectively use AI tools to generate, edit, and integrate visuals into marketing campaigns, understanding their strengths and limitations.

• Brand Management: Keen eye for detail and a strong ability to maintain brand consistency across various platforms and asset types.

• Content Creation: Experience designing for digital platforms, including social media, blogs, email campaigns, and web banners.

• Poker Domain Knowledge: A genuine understanding and passion for the game of poker, its culture, players, and common visual themes.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design concepts and work effectively within a remote, international team.

Preferred Skills:

• Motion Graphics: Familiarity with motion design principles and software (e.g., After Effects) for creating dynamic marketing assets.

• 3D Concepts: Basic understanding or experience with 3D design concepts or visualization tools.

• UI/UX Fundamentals: Awareness of user interface and user experience principles as they apply to digital marketing assets.

• Project Management Tools: Experience with project management or collaboration tools like Asana, Trello, or similar.

📝 Enhancement Note: The "Poker Domain Knowledge" is a critical and unique requirement, suggesting that candidates without this understanding will likely not be a good fit. The emphasis on AI tools places this role at the forefront of modern creative workflows, and candidates should be prepared to showcase their experience in this area.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of marketing design projects, with a strong emphasis on digital assets for social media, blogs, and campaigns.

• Specific examples demonstrating the creation of AI-assisted visuals, clearly indicating the tools used and the design process.

• Case studies or examples that highlight your ability to understand and visually represent complex concepts or specific industries, ideally within a gaming or entertainment context.

• Visuals that demonstrate your understanding of brand consistency and how you've applied it across different marketing touchpoints.

Process Documentation:

• Be prepared to discuss your workflow for concept development, design execution, and AI tool integration within a marketing context.

• Showcase your process for collaborating with cross-functional teams (copywriters, marketers) to ensure visual assets meet campaign objectives.

• Demonstrate your approach to iterating on designs based on feedback and performance metrics.

📝 Enhancement Note: For a creative role like this, the portfolio is paramount. Candidates should prioritize showcasing projects that align directly with the responsibilities, especially those involving AI tools and industry-specific content. A clear explanation of their design process and how they leverage technology will be highly valued.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Flexible Remote Work: Opportunity to work from any location within preferred time zones (Europe, LATAM, Canada).

• Creative Freedom: A role that encourages initiative, innovation, and the exploration of cutting-edge creative tools.

• Dynamic Team Collaboration: Work with a diverse, international team of marketing, design, and 3D/motion specialists.

• Cutting-Edge Technology: Exposure to and utilization of modern AI tools and advanced creative processes.

• Impactful Brand Association: Contribute to the visual identity of globally recognized brands like the World Poker Tour (WPT).

• Contractual Engagement: Clear project scope and deliverables, offering flexibility and potential for ongoing work based on performance.

Working Hours:

• This is a contractor role, typically requiring approximately 40 hours per week, with flexibility in scheduling to accommodate preferred time zones (Europe, LATAM, Canada) and cross-team collaboration needs. Specific working hours will be agreed upon based on project requirements and team availability.

📝 Enhancement Note: Given the contractor status and remote nature, benefits are typically more project-focused. The salary estimate is based on general US market rates for this experience level and skill set, adjusted for potential international remote talent. It's crucial for candidates to negotiate based on their specific experience and the project's scope.

🎯 Team & Company Context

🏢 Company Culture

Industry: Poker and Gaming Industry, with a focus on live tournaments, online platforms, and membership products. This is a dynamic and competitive sector that requires creativity, strategic thinking, and an understanding of player engagement.

Company Size: A5 Labs operates internationally and manages multiple well-known brands, indicating a medium to large organizational structure with specialized departments.

Founded: While the founding date of A5 Labs is not specified, its portfolio includes established brands like the World Poker Tour (WPT), suggesting a company with significant history and market presence in the gaming sector.

Team Structure:

• The Marketing Designer will be part of the Marketing Design Team within A5 Labs, specifically supporting WPT Global.

• This team likely collaborates closely with other marketing functions, content creators, copywriters, and potentially 3D and motion design specialists.

Methodology:

• The team actively integrates AI tools into its creative workflow, emphasizing efficiency, innovation, and pushing visual boundaries.

• A strong focus on data-driven creative is implied, with the need to create visuals that resonate with specific player demographics and achieve marketing objectives.

• Agile creative processes are likely employed, allowing for rapid iteration and adaptation to campaign needs and market trends.

Company Website: https://a5labs.co/ (Note: The provided URL was a5labs.co, which may be a general company site; specific brand sites like World Poker Tour have their own online presence.)

📝 Enhancement Note: The company's focus on the poker and gaming industry, combined with its use of AI and international presence, suggests a forward-thinking and dynamic work environment. Understanding the culture of this industry is key for a designer to succeed.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level position within the creative and marketing operations spectrum. It requires specialized design skills with a focus on execution and content creation for specific marketing channels.

Reporting Structure: The Marketing Designer will report to a Marketing Design Lead or Manager within A5 Labs, likely working closely with a WPT Global Marketing Manager. The collaboration will be cross-functional, involving marketing strategists, content creators, and potentially other design disciplines.

Operations Impact: The role directly impacts the success of marketing campaigns by creating the visual assets that drive engagement, brand recognition, and player acquisition/retention for WPT Global. Effective design contributes to a stronger brand perception, higher conversion rates on digital platforms, and increased participation in poker events and online games.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-driven design, motion graphics, or 3D visualization through project involvement and potential training.

• Brand Stewardship: Grow into a role with greater responsibility for the visual identity of major brands within the A5 Labs portfolio.

• Project Leadership: Take lead on specific design projects or campaigns, managing creative execution from concept to delivery.

• Cross-Functional Exposure: Gain experience working with diverse teams, understanding broader marketing strategies and GTM initiatives.

• Industry Expertise: Become a recognized expert in design for the poker and gaming industry.

📝 Enhancement Note: While this is a contractor role, there's potential for growth into more senior or specialized positions within A5 Labs, especially if the candidate demonstrates exceptional skill, initiative, and a strong understanding of the company's brands and target audience.

🌐 Work Environment

Office Type: Fully remote, allowing for flexible work arrangements.

Office Location(s): While the company headquarters might be in San Jose, California, this role is remote and specifically seeks candidates in Europe, LATAM, or Canada time zones to facilitate better collaboration across global markets.

Workspace Context:

• Collaborative Digital Space: Expect a highly collaborative environment facilitated by digital tools for communication, project management, and asset sharing.

• Technology-Centric: The workspace is equipped with modern creative software and AI tools, encouraging continuous learning and adoption of new technologies.

• International Team Interaction: Opportunities to connect and collaborate with a diverse, international team, fostering a global perspective.

Work Schedule:

• As a contractor role, the schedule will be project-dependent but generally around 40 hours per week. Flexibility to work within preferred time zones (Europe, LATAM, Canada) is a key aspect, allowing for overlap with various global teams.

📝 Enhancement Note: The emphasis on preferred time zones highlights the company's strategy to optimize communication and collaboration across its international operations, particularly between North America and Europe/LATAM.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience, design skills, and AI tool proficiency.

• Portfolio Presentation & Interview: A session where you'll present your portfolio, discuss your design process, and answer questions about your experience, particularly with AI tools and poker-related design. Expect to elaborate on your understanding of the poker industry.

• Skills Assessment/Case Study: Potentially a small design challenge or a discussion around a hypothetical scenario to evaluate your problem-solving skills, creativity, and approach to specific design tasks relevant to WPT Global.

• Team/Hiring Manager Interview: A final interview to assess cultural fit, collaboration style, and alignment with the team's workflow and company values.

Portfolio Review Tips:

• Highlight AI Proficiency: Clearly showcase projects where you've effectively integrated AI tools. Explain your prompts, iteration process, and how AI enhanced your final output.

• Demonstrate Poker Understanding: Include any work that shows an understanding of poker visuals, culture, or player engagement. If you don't have direct poker design work, explain how your illustration or conceptual design skills can be applied to this niche.

• Showcase Range: Include examples of social media graphics, blog illustrations, and promotional visuals. Variety demonstrates adaptability.

• Brand Consistency Examples: If possible, show how you've maintained brand consistency across different assets or platforms.

• Concise Storytelling: For each project, briefly explain the objective, your role, the process, and the outcome. Focus on how your design solved a problem or met a goal.

Challenge Preparation:

• AI Prompt Engineering: Be ready to discuss how you approach prompt engineering for specific visual outcomes.

• Visualizing Poker Concepts: Practice thinking about how to visually represent poker strategy, emotion, and the excitement of live or online games.

• Brand Alignment: Consider how you would adapt a given brief to fit the WPT Global brand identity.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio and their ability to articulate their design process, especially concerning AI tools and their understanding of the poker industry. Candidates should be prepared to "show, don't just tell."

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for graphic design and asset creation).

• AI Art Generation Tools: Leonardo AI, Midjourney, Adobe Firefly (or similar platforms) – proficiency is a key requirement for generating and refining images.

• Prototyping/Wireframing Tools (Optional but beneficial): Figma, Sketch, Adobe XD (for conceptualizing layouts and user flows for digital assets).

Analytics & Reporting:

CRM & Automation:

• Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and understanding how visual assets integrate into email campaigns.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a given. The critical differentiator will be demonstrated expertise with AI generative art tools. Candidates should be prepared to discuss their specific workflows and how they leverage these tools to enhance their design output efficiently.

👥 Team Culture & Values

Operations Values:

• Innovation & Creativity: A strong emphasis on pushing creative boundaries, embracing new technologies like AI, and finding novel visual solutions.

• Collaboration & Teamwork: A culture that values open communication, cross-functional teamwork, and shared success across international teams.

• Initiative & Ownership: Encouraging individuals to take ownership of their work, be proactive, and contribute ideas for improvement.

• Efficiency & Agility: A focus on streamlined processes, rapid execution, and adapting quickly to evolving project needs and market trends.

• Passion for the Product: A genuine interest in the poker and gaming industry, understanding the nuances that resonate with players.

Collaboration Style:

• Remote-First: Communication is primarily digital, utilizing platforms for instant messaging, video conferencing, and project management.

• Cross-Functional Integration: Designers work closely with marketing strategists, copywriters, and other creative specialists to ensure a cohesive campaign message.

• Feedback-Oriented: An open environment for constructive feedback to refine designs and improve overall creative output.

• Global Perspective: Collaboration with team members across different time zones and cultural backgrounds, requiring adaptability and clear communication.

📝 Enhancement Note: The culture appears to be a blend of a fast-paced tech-driven environment with the specific passion required for the gaming industry. Candidates should demonstrate an ability to thrive in a remote, international setting and embrace innovative tools.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the constant advancements in AI art generation tools and integrating them effectively and ethically into workflows.

• Niche Market Understanding: Developing and maintaining a deep understanding of the poker community, its aesthetics, and player psychology to create resonant visuals.

• Remote Collaboration: Ensuring seamless communication and project alignment with an international, remote team across different time zones.

• Balancing AI & Human Creativity: Effectively blending AI-generated elements with human design intuition to produce unique and high-quality assets.

• Maintaining Brand Consistency: Ensuring a unified visual identity across multiple brands and platforms within a dynamic gaming ecosystem.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunities to become an expert in leading AI art generation platforms and explore their full creative potential.

• Industry Specialization: Deepen knowledge and design experience within the exciting and fast-paced poker and gaming industry.

• Cross-Disciplinary Exposure: Learn from and collaborate with motion designers, 3D artists, and marketing strategists, broadening skill sets.

• Creative Freedom: Room to experiment with new visual styles and concepts, fostering personal creative growth.

📝 Enhancement Note: This role offers a unique opportunity to be at the cutting edge of design by combining traditional skills with advanced AI technologies within a niche, engaging industry. The challenges are directly tied to the opportunities for growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for using AI tools like Midjourney or Leonardo AI to create marketing visuals. What are your typical prompts, and how do you iterate to achieve specific results?"

• "How would you design a social media campaign visual to promote a major WPT Global live poker tournament, considering the excitement and strategy of the game?"

• "We need visuals for a blog post explaining complex poker strategies. How would you approach illustrating these concepts to be both informative and engaging for players?"

Company & Culture Questions:

• "What interests you about the poker and gaming industry, and what do you know about the World Poker Tour (WPT) brands?"

• "How do you approach collaboration with remote teams across different time zones and disciplines like copywriting or motion design?"

• "Describe a time you had to adapt your design approach based on feedback or changing project requirements."

Portfolio Presentation Strategy:

• Structure Your Narrative: For each piece, briefly explain the project goal, your role, the tools used (especially AI), your creative process, and the outcome.

• Quantify Impact (If possible): If you have data on how your visuals performed (e.g., engagement rates, click-through rates), be ready to share it.

• Highlight AI Integration: Clearly label and discuss the AI-generated components of your work. Be prepared to talk about your prompt engineering skills.

• Showcase Poker Relevance: Emphasize any work that demonstrates an understanding of the poker world, or clearly articulate how your general design skills translate to this niche.

• Be Ready for Live Design Discussion: They might present a hypothetical scenario and ask for your initial thoughts on visual direction.

📝 Enhancement Note: Candidates should prepare to articulate their AI workflow, demonstrate an understanding of the poker industry's visual language, and showcase their ability to work effectively in a remote, collaborative, and fast-paced environment.

📌 Application Steps

To apply for this operations position:

• Submit your application, including your resume and a link to your online portfolio, through the A5 Labs talent portal.

• Portfolio Customization: Ensure your portfolio prominently features examples of your marketing design work, with a specific focus on digital assets for social media, blogs, and campaigns. Clearly highlight your experience with AI art generation tools, detailing the platforms used and your creative process.

• Resume Optimization: Tailor your resume to emphasize skills and experiences directly relevant to this role, such as graphic design, AI tool proficiency, brand consistency, and any experience within the gaming or poker industry. Use keywords such as "Marketing Designer," "AI Art," "Graphic Design," "Social Media Graphics," and "Content Creation."

• AI Tool Demonstration: Be prepared to discuss your hands-on experience with AI tools like Leonardo AI and Midjourney during interviews. Showcase specific examples of how you've used them to enhance your design output efficiently and creatively.

• Company & Industry Research: Familiarize yourself with A5 Labs, World Poker Tour (WPT), and WPT Global. Understand their brand aesthetics, target audience, and recent marketing activities to demonstrate your genuine interest and suitability for the role.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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