Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Persado

Location: New York, New York, United States

Job Type: FULL_TIME

Category: Marketing & Creative Operations

Date Posted: 2026-01-15T16:14:35.534

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (with potential for remote work within the US)

🚀 Role Summary

• Design compelling visual assets for diverse marketing campaigns, including digital and print channels, aligning with client brand standards and marketing objectives.

• Translate marketing briefs into innovative creative concepts, ensuring cohesive and effective executions across various platforms like email, social media, websites, and direct mail.

• Collaborate closely with Content and Development teams to ensure creative alignment, timely delivery, and seamless integration of visual assets.

• Manage a portfolio of multiple design projects simultaneously, prioritizing tasks and delivering high-quality work within defined scope, timelines, and budgets.

📝 Enhancement Note: This role focuses on the intersection of creative design and marketing strategy, requiring a candidate who can not only produce visually appealing assets but also understand their impact on customer engagement and business goals, particularly within a client-facing service model.

📈 Primary Responsibilities

• Develop a wide range of visual assets for email marketing, social media campaigns, website banners, digital advertisements, and landing pages.

• Create innovative and effective creative designs for both digital and print advertising initiatives, translating marketing briefs into engaging visual narratives.

• Ensure strict adherence to and application of each client's brand standards to maintain cohesive and consistent messaging across all communication channels.

• Partner with content creators and development teams to align creative execution with campaign goals, technical requirements, and project timelines.

• Manage and prioritize multiple design projects concurrently for various clients, maintaining high standards of quality, efficiency, and adherence to project scope, timelines, and budgets.

• Support marketing campaigns through multimedia elements such as photography, videography, and illustration, as needed.

• Design and produce production-ready print assets, meticulously managing bleeds, crop marks, trim, safe areas, and exporting compliant files (e.g., PDF/X-1a, PDF/X-4).

• Coordinate remote proofing processes with external print vendors, understanding pre-press requirements, file handoff standards, and approval cycles.

• Design layouts that effectively support Variable Data Printing (VDP) and demonstrate familiarity with paper stock types, finishes, and their impact on design.

• Leverage AI tools to accelerate creative workflows, including concept exploration, layout ideation, and copy variation, demonstrating an interest in evolving design processes with automation.

📝 Enhancement Note: The responsibilities emphasize a strong understanding of both digital and print design, including technical print production knowledge and the ability to manage client-specific brand guidelines and project workflows. The inclusion of AI tools points to a forward-thinking approach to creative operations.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communications, or a related field is preferred.

Experience: A strong portfolio demonstrating proven design expertise, ideally with 2-5 years of experience in a marketing design role.

Required Skills:

• Advanced proficiency in typography, layout principles, color theory, and overall visual communication.

• Expert-level skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with modern design tools like Sketch, Figma, or Canva.

• Solid understanding of marketing strategy, audience segmentation, customer journey mapping, and conversion-focused design principles.

• Exceptional communication and presentation skills, with the ability to articulate design concepts, receive and incorporate constructive feedback.

• Demonstrated ability to learn new design tools, techniques, and visual trends rapidly.

• Proven experience in managing multiple design projects simultaneously, with strong organizational and time-management capabilities.

• Proficiency in designing modular and reusable creative systems that can scale effectively across different formats, channels, and variants.

• Strong understanding of print production workflows, including pre-press requirements, file preparation for print, and color management.

Preferred Skills:

• Hands-on experience with photography, videography, and illustration for marketing collateral.

• Experience in coordinating remote proofing with external print vendors and managing print production cycles.

• Familiarity with AI tools to enhance creative workflows, including concept generation and asset optimization.

• A keen interest in exploring and implementing automation and AI-assisted tools within creative processes.

📝 Enhancement Note: The requirements highlight a blend of creative talent, technical design skills, marketing acumen, and project management capabilities. The emphasis on print production and AI tools suggests a need for a versatile designer who can handle complex client deliverables and embrace innovative technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust and varied portfolio showcasing a strong design process from concept to final execution across multiple media formats (digital and print).

• Demonstrate the ability to design modular and reusable creative systems that scale across various formats, channels, and variants, highlighting efficiency and scalability.

• Include case studies that illustrate how designs have effectively met marketing objectives, such as driving customer engagement, conversion, or brand awareness.

Process Documentation:

• Highlight examples of workflow design and optimization for creative projects, showcasing how you manage creative briefs, feedback loops, and revisions.

• Include documentation or case studies detailing the implementation of design systems or automation tools to improve creative output speed and consistency.

• Provide examples of how you measure the performance and impact of your designs, linking visual elements to key marketing metrics and ROI.

📝 Enhancement Note: A strong portfolio is critical for this role, emphasizing not just aesthetic quality but also the candidate's process, understanding of marketing impact, and ability to handle technical print requirements and scalable design systems.

💵 Compensation & Benefits

Salary Range: $80,000.00 - $100,000.00 per year base salary. The final salary will be determined based on experience, location, business needs, and market demand.

Benefits:

• 401k: Matching contributions to support retirement savings.

• Flexible Time Off: Generous time off policies, including Summer Fridays, to support work-life harmony.

• Professional Growth: Dedicated enablement and training programs, on-demand tools and resources to foster continuous learning and skill development.

• Employee Enrichment Fund: An allowance to pursue personal passions or upgrade home office setups.

• Structured Onboarding: A comprehensive program designed for a confident start and long-term success.

• Diversity, Inclusion, and Belonging Initiatives: Active participation in culture celebrations, speaker series, and employee resource groups.

• Competitive and equitable compensation: Globally competitive benefits packages.

• Volunteer Days: Two paid days per year for volunteering, with charitable donation matching.

Working Hours: 40 hours per week, with flexibility offered through Persado's hybrid working model and flexible time off policies.

📝 Enhancement Note: The salary range is provided, with the caveat that it's dependent on several factors. The benefits package is comprehensive, emphasizing professional development, work-life balance, and a strong commitment to diversity and inclusion, which are attractive to operations and creative professionals alike.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI), Marketing Technology (MarTech), Generative AI. Persado is a leader in Motivation AI, using AI to generate personalized communications that drive customer action.

Company Size: Persado is a significant player in the AI and MarTech space, indicated by its recognition on Fast Company’s World’s Most Innovative Companies list and Built In’s Best Places To Work.

Founded: Persado was founded in 2012, bringing over a decade of experience and innovation in AI-driven marketing solutions.

Team Structure:

• The design team likely operates within a broader marketing or GTM (Go-To-Market) function, collaborating with content strategists, AI specialists, and client success managers.

• Reporting structure typically involves a Creative Director or Head of Marketing, with designers working on client-specific projects or internal brand initiatives.

Methodology:

• Persado's core methodology revolves around "Motivation AI," leveraging data and AI to understand and influence customer behavior through personalized communication.

• The design team's methodology will incorporate data-driven insights from AI performance to inform creative choices and optimize visual assets for maximum impact and conversion.

• Emphasis is placed on creating scalable, modular design systems that can be efficiently applied across numerous client campaigns and channels.

Company Website: https://persado.com/

📝 Enhancement Note: Persado's culture is rooted in innovation, data-driven decision-making, and a strong commitment to diversity and inclusion. The company's focus on AI and personalized communication means designers work at the forefront of marketing technology, shaping how major brands interact with their customers.

📈 Career & Growth Analysis

Operations Career Level: This Marketing Designer role is positioned at a mid-level, requiring 2-5 years of experience. It offers a solid foundation for growth within creative operations, marketing technology, or specialized design fields.

Reporting Structure: The designer will likely report to a Marketing Manager, Creative Director, or a Lead Designer, working within a team that supports both internal marketing efforts and client-facing creative services.

Operations Impact: The designer's work directly impacts client success by creating visually compelling assets that drive engagement, conversion, and brand loyalty. This role is crucial for translating Persado's AI-driven insights into tangible, effective marketing materials for enterprise clients.

Growth Opportunities:

• Specialization: Develop expertise in areas like AI-assisted design, advanced print production, or motion graphics within the MarTech context.

• Leadership: Advance into a Senior Marketing Designer or Art Director role, potentially leading creative projects or mentoring junior designers.

• Cross-functional Movement: Transition into roles within GTM strategy, client success, or product marketing, leveraging a deep understanding of visual communication and client needs.

• Skill Development: Continuous learning through company-provided training, workshops, and exposure to cutting-edge AI tools in creative workflows.

📝 Enhancement Note: The role offers a clear path for skill enhancement and career progression within the rapidly evolving field of AI-driven marketing, with opportunities to deepen technical design skills and strategic marketing understanding.

🌐 Work Environment

Office Type: Persado operates a hybrid working model, offering flexibility for both remote and in-office work, ensuring equitable experiences for all team members.

Office Location(s): While the role is based in New York, the hybrid model and remote capabilities suggest that candidates within the United States may be considered. Specific office locations can be found on their company career pages.

Workspace Context:

• The hybrid environment encourages a blend of focused individual work and collaborative team sessions, either in person or virtually.

• Access to industry-standard design software and potentially emerging AI creative tools will be integral to the workspace.

• Opportunities for interaction with diverse teams, including marketing, content, product, and client-facing roles, fostering a dynamic and collaborative atmosphere.

Work Schedule: A standard 40-hour work week is expected, with flexibility provided through the hybrid model and generous time-off policies, allowing for effective management of client projects and personal well-being.

📝 Enhancement Note: The hybrid model is a significant aspect of the work environment, catering to modern work preferences and emphasizing work-life balance. The collaborative nature of the role means designers will need to be comfortable working effectively in both remote and in-office settings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational design skills, relevant experience, and alignment with the role's requirements.

• Design Challenge: Candidates will likely be given a design exercise to assess their creative thinking, problem-solving abilities, application of brand guidelines, and proficiency with design tools. This may involve creating assets for a hypothetical client or campaign.

• Technical/Portfolio Review: A deep dive into your portfolio with the hiring manager or team leads. Be prepared to discuss your design process, rationale behind your choices, how you handled constraints (like client briefs or technical print requirements), and your experience with AI tools.

• Cultural Fit Interview: Discussions to assess alignment with Persado's values, collaboration style, and how you approach teamwork in a hybrid environment.

• Final Interview: May involve meeting with senior leadership to discuss strategic alignment and long-term vision.

Portfolio Review Tips:

• Curate your portfolio to showcase a diverse range of work, specifically highlighting examples relevant to email, social media, digital ads, and print collateral.

• For each project, clearly articulate the brief, your role, the design process, challenges faced, and the measurable impact or results achieved. Use metrics where possible.

• Include specific examples of print production work, detailing your understanding of technical requirements, file preparation, and vendor coordination.

• Showcase your experience with AI tools and how you've integrated them into your workflow to enhance efficiency or creativity.

Challenge Preparation:

• Familiarize yourself with Persado's core business and the types of clients they serve. Understand their Motivation AI platform and how design supports their value proposition.

• Practice creating quick mockups for common marketing channels (email, social) based on hypothetical briefs.

• Be ready to discuss your approach to maintaining brand consistency across different client projects and how you handle feedback from multiple stakeholders.

• Prepare to articulate how you would use AI tools to optimize a design process or generate creative variations.

📝 Enhancement Note: The interview process will heavily weigh a candidate's practical design skills, their ability to articulate their process and impact, and their adaptability to new technologies like AI within a client-service context. A well-prepared portfolio and thoughtful approach to a design challenge are crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency expected in Photoshop, Illustrator, and InDesign for creating a wide array of digital and print assets.

• Digital Design Tools: Proficiency with tools like Sketch, Figma, or Canva for UI/UX elements, rapid prototyping, and collaborative design.

• AI Creative Tools: Experience or demonstrable interest in using AI tools for concept generation, asset creation, and workflow optimization (e.g., Midjourney, DALL-E, Adobe Firefly, or similar platforms).

Analytics & Reporting:

• Familiarity with how design assets perform within marketing analytics platforms, understanding how to interpret data related to click-through rates, engagement, and conversion.

CRM & Automation:

• While not a primary focus, understanding how design assets are deployed within CRM systems or marketing automation platforms (e.g., email platforms, CMS) is beneficial.

• Experience with project management tools (e.g., Asana, Jira, Trello) to manage design workflows and timelines.

📝 Enhancement Note: The technology stack emphasizes core design software alongside a forward-looking requirement for AI tools, highlighting Persado's commitment to leveraging technology for creative efficiency and innovation.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to explore and implement new technologies, particularly AI, to push creative boundaries and enhance marketing effectiveness.

• Client-Centricity: A commitment to understanding and fulfilling client needs, ensuring designs not only look good but also achieve specific business objectives.

• Collaboration: A strong emphasis on teamwork, open communication, and cross-functional partnerships to achieve shared goals.

• Excellence: A dedication to producing high-quality work, maintaining brand integrity, and continuously improving design processes.

• Inclusivity: Valuing diverse perspectives and fostering an environment where all team members feel respected and empowered.

Collaboration Style:

• Cross-Functional Integration: Designers actively collaborate with content creators, marketers, and developers to ensure a unified approach to campaign execution.

• Feedback Loops: An open culture for constructive feedback, both giving and receiving, to refine designs and improve overall quality and impact.

• Knowledge Sharing: Encouraging the sharing of best practices, new techniques, and insights related to design, AI tools, and marketing trends.

📝 Enhancement Note: The team culture at Persado likely mirrors its broader company values, emphasizing innovation, client success, and a collaborative, inclusive environment. Designers are expected to be team players who can contribute to a dynamic and fast-paced MarTech landscape.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Client Needs with Brand Consistency: Effectively translating diverse client brand guidelines and marketing goals into cohesive, high-performing visual assets.

• Rapidly Evolving Technology: Staying abreast of advancements in AI and design tools and integrating them into workflows efficiently.

• Managing Multiple Stakeholders: Navigating feedback and requirements from various clients and internal teams to deliver optimal design solutions.

• Print Production Complexity: Ensuring flawless execution of print assets, which involves intricate technical knowledge and coordination with external vendors.

Learning & Development Opportunities:

• AI in Design Workshops: Participating in training sessions focused on leveraging AI for creative ideation, asset generation, and workflow automation.

• Industry Conferences & Webinars: Access to events and online resources covering the latest trends in graphic design, digital marketing, and AI technology.

• Mentorship Programs: Opportunities to learn from senior designers and creative leaders within the organization.

• Exposure to Enterprise Clients: Working with a portfolio of major brands provides invaluable experience and insight into diverse marketing strategies.

📝 Enhancement Note: The role presents opportunities to tackle complex design challenges at the intersection of AI, marketing, and client services, offering significant growth potential for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a marketing brief from initial concept to final, production-ready assets, particularly for a client with strict brand guidelines." (Focus on your workflow, decision-making, and how you ensure brand consistency.)

• "How have you used AI tools to enhance your design process or create more effective marketing assets? Can you provide a specific example?" (Be ready to discuss tools, outcomes, and your approach to AI integration.)

Company & Culture Questions:

• "What interests you about Persado's Motivation AI platform and its application in marketing?" (Show you've researched the company and understand its unique value proposition.)

• "How do you approach collaboration in a hybrid work environment, and what's your experience working with cross-functional teams like content and development?" (Emphasize your communication and teamwork skills.)

Portfolio Presentation Strategy:

• Prepare a concise presentation (e.g., 5-10 minutes) of your strongest 2-3 projects, focusing on diversity of skills (digital, print, AI).

• For each project, clearly explain the objective, your role, the creative process, key design decisions, and the results achieved. Use storytelling to make your work engaging.

• Be ready to demonstrate your technical proficiency with design software and discuss your understanding of print production nuances.

• Practice articulating how your work aligns with Persado's mission of driving customer action through AI-powered insights.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, technical expertise (especially in print), strategic marketing understanding, and adaptability to AI technologies, all within a client-focused, hybrid work environment.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your resume and portfolio to highlight experience in digital and print design, client-facing work, print production specifics, and any use of AI creative tools. Ensure your portfolio is easily navigable and showcases a strong design process.

• Resume Optimization: Clearly articulate your years of experience, proficiency with Adobe Creative Suite and other design tools, understanding of marketing strategy, and any experience with AI-assisted workflows. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work. Prepare to discuss specific projects in detail, especially those involving print production or innovative technology use.

• Company Research: Familiarize yourself with Persado's Motivation AI platform, their client base, and their company culture, particularly their commitment to innovation and diversity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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