Marketing designer

📍 Job Overview

Job Title: Marketing Designer

Company: Fundraise Up

Location: Georgia - Remote

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: 2026-02-11T18:05:14

Experience Level: 5+ Years

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on developing and executing a compelling visual brand identity across digital and offline channels, crucial for GTM (Go-To-Market) strategies and lead generation.

• Key responsibilities include creating engaging graphic content and illustrations, leveraging AI tools to optimize design workflows and accelerate production for marketing campaigns.

• The position requires a strong understanding of web design principles, landing pages, and marketing funnels to drive conversion rates and support sales enablement efforts.

• Collaboration is paramount, working closely with cross-functional teams to ensure visual consistency and brand integrity across all GTM touchpoints, from website to events.

📝 Enhancement Note: The "Marketing Designer" title, combined with responsibilities like "developing the brand's visual ecosystem (website, blog, social media)" and "experience designing websites, solid understanding of landing pages and marketing funnels," indicates a role deeply integrated into Go-To-Market (GTM) operations. This designer will be instrumental in creating assets that directly support marketing campaigns, sales enablement, and brand storytelling, impacting lead generation and conversion metrics.

📈 Primary Responsibilities

• Develop and evolve the brand's visual identity, including website assets, blog graphics, and social media content, ensuring a cohesive and impactful brand story.

• Translate complex marketing concepts and business objectives into clear, accessible, and visually engaging metaphors and designs.

• Create high-quality graphic content and illustrations, strategically utilizing AI tools to enhance production efficiency and explore creative possibilities.

• Produce comprehensive visual materials for conferences and events, encompassing merchandise design, booth aesthetics, and engaging motion videos that support GTM initiatives.

• Collaborate closely with marketing, sales, and product teams to ensure visual consistency and brand alignment across all GTM channels and customer touchpoints.

• Design and optimize landing pages and other web assets to improve user experience, drive conversions, and support lead generation efforts.

• Develop presentation materials, including slide decks and infographics, for internal and external stakeholders, sales pitches, and investor relations.

• Create basic motion graphics and animations to enhance digital content and marketing collateral.

📝 Enhancement Note: The emphasis on "translating complex ideas into clear, accessible metaphors" and "designing websites, solid understanding of landing pages and marketing funnels" points to a strategic design role focused on communication effectiveness for GTM. The inclusion of "AI as a working tool" and "motion design" suggests a modern, forward-thinking approach to content creation that directly supports operational efficiency and campaign impact.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent knowledge and practical application in design principles is essential.

Experience: 5+ years of experience in communication or brand design, with a proven track record of applying design to solve business problems and convey brand values.

Required Skills:

• 5+ years of experience in communication or brand design.

• Strong understanding of how design solves business problems and effectively communicates brand values.

• Hands-on experience using AI tools (neural networks) to accelerate workflows, generate assets, and optimize routine design tasks.

• Advanced illustration skills, with the ability to draw by hand and proficiency in creating complex visual elements in Figma (gradients, shadows, lighting).

• Proven experience in web design, with a solid understanding of landing page optimization and marketing funnel principles.

• Experience creating multiformat content, including presentations, offline event materials (booths, print collateral), and basic motion design.

Preferred Skills:

• Experience with A/B testing visual elements on landing pages to optimize conversion rates.

• Familiarity with UX/UI principles to enhance user experience on web platforms.

• Basic video editing and animation skills beyond simple motion graphics.

• Experience working within a remote, international team environment.

• Understanding of CRM and marketing automation platforms from a design integration perspective.

📝 Enhancement Note: The explicit requirement for "AI as a working tool: hands-on experience using neural networks to speed up workflows, generate assets, and optimize routine tasks" is a critical differentiator for this role, indicating a need for candidates who are not only skilled designers but also early adopters of technology to boost operational efficiency. Proficiency in Figma for complex visual elements is also a key technical requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5 years of professional design work, emphasizing brand development and communication design projects.

• Include case studies detailing how design solutions addressed specific business problems, improved conversion rates, or enhanced brand perception.

• Demonstrate proficiency with AI tools in design workflows, providing examples of how they were used to accelerate production or generate unique assets.

• Feature examples of web design, landing page optimization, and marketing funnel visualizations.

Process Documentation:

• Be prepared to discuss your design process, from initial concept and research to execution and iteration, particularly how you collaborate with stakeholders to achieve GTM objectives.

• Articulate how you leverage AI tools and other technologies to streamline your workflow and ensure timely delivery of high-quality assets.

• Demonstrate an understanding of how your design work integrates with marketing campaigns and contributes to measurable business outcomes.

📝 Enhancement Note: For a design role focused on GTM impact, the portfolio must go beyond aesthetics. It needs to clearly demonstrate the candidate's ability to translate business needs into effective visual communication, optimize for conversion, and leverage technology for efficiency. Case studies that quantify the impact of their designs on metrics like conversion rates or lead generation are highly valued.

💵 Compensation & Benefits

Salary Range: GEL 8,000 - GEL 10,800 per month.

• 📝 Enhancement Note: This salary range is provided in Georgian Lari (GEL). Based on current exchange rates (as of early 2026, assuming typical fluctuations), this translates to approximately $2,900 - $3,900 USD per month (or $34,800 - $46,800 USD annually). This is a competitive range for experienced designers in remote roles, particularly considering the company's international client base and the cost of living in Georgia. The final compensation will be adjusted based on experience, performance on the test task, technical interview results, and the candidate's country of residence.

Benefits:

• 31 days of Paid Time Off (PTO) annually.

• 100% paid telemedicine plan for comprehensive health access.

• Home Office Setup Assistance: financial support for purchasing essential office furniture (chair, desk, monitor) and other workspace items.

• English learning courses to enhance communication skills.

• Relevant professional education and training opportunities to foster skill development.

• Access to a gym or swimming pool for well-being.

• Co-working space stipend or access, offering flexibility in work location.

• Fully remote working arrangement.

• Stock options, providing an opportunity to share in the company's success.

Working Hours: The team operates on a 9 AM to 6 PM CET (Central European Time) schedule, requiring active collaboration during these hours via calls and discussions. This implies a need for flexibility to accommodate this overlapping work window, even when working remotely from a different timezone.

📝 Enhancement Note: The explicit mention of a 9 AM - 6 PM CET schedule for a remote role is crucial. Candidates must be able to align their working hours to overlap significantly with this period for effective collaboration, even if their local time zone differs. This is a key operational consideration for remote team synergy.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Technology (Fundraising Platform for Nonprofits)

Company Size: The product development team is approximately 130 individuals, with the company likely being larger. This indicates a growing, established tech company with a significant engineering and product focus.

Founded: Fundraise Up is described as a "modern fundraising platform," suggesting it's a relatively recent but impactful company, likely founded within the last 5-10 years to be considered "modern" in the tech space.

Team Structure:

• The product development team is substantial (130 members), indicating specialized roles and a structured approach to product delivery.

• Team members are geographically distributed across Spain, Serbia, Poland, Portugal, Turkey, Cyprus, Georgia, and Armenia, fostering a diverse and international work environment.

• Communication primarily occurs in Russian, with English (B2) required for this role, highlighting a blend of linguistic backgrounds and a primary internal language.

Methodology:

• The company emphasizes continuous innovation to reduce page load times and boost conversion rates, suggesting a data-driven and performance-oriented approach to product development.

• They serve the enterprise segment, with a primary client base in the US, Canada, UK, and Australia, indicating a focus on scalability, reliability, and robust feature sets.

• Open internal sharing of financial and operational statistics ("Nearly all of our financial statistics are open internally") points to a culture of transparency and shared accountability.

Company Website: https://fundraiseup.com/careers/4653019005/?gh_jid=4653019005

📝 Enhancement Note: The company's focus on "reducing page load times," "boosting conversion rates," and serving "enterprise clients" highlights a strong emphasis on performance, efficiency, and scalability – key operational metrics. The distributed international team and primary communication in Russian, with English as a secondary requirement, are critical cultural and operational aspects to note.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior or Lead Marketing Designer, given the 5+ years of experience requirement and the expectation to "own storytelling," "translate complex ideas," and "develop and evolve the brand's visual ecosystem." It implies a significant level of autonomy and strategic contribution within the GTM function.

Reporting Structure: While not explicitly stated, the designer will likely report to a Marketing Lead, Head of Design, or a Director of Marketing, working closely with product managers and potentially sales enablement teams. The emphasis on collaboration suggests frequent interaction with various departments.

Operations Impact: The designer's work directly impacts the company's Go-To-Market (GTM) strategy by creating compelling visuals that:

• Enhance brand recognition and perception among target nonprofit organizations.

• Improve website conversion rates and lead generation through optimized landing pages and marketing assets.

• Support sales enablement with effective presentations and event materials.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-driven design, motion graphics, or advanced illustration techniques.

• Leadership Development: Potential to mentor junior designers, lead design initiatives for specific campaigns, or influence brand strategy as the company grows.

• Cross-functional Exposure: Gain deeper understanding of marketing funnels, sales enablement, and product development by collaborating closely with these teams.

• Professional Development: Access to relevant professional education, English language courses, and potentially industry conferences to stay abreast of design trends and technologies.

📝 Enhancement Note: The role's seniority is implied by the 5+ years of experience and the scope of responsibilities, suggesting a significant impact on GTM strategy. Growth opportunities lie in deepening specialized design skills, potentially moving into leadership, and gaining broader operational exposure within the marketing and product functions.

🌐 Work Environment

Office Type: Fully Remote. The company supports remote work and provides assistance for setting up a home office.

Office Location(s): While the role is remote, the company operates on a 9 AM to 6 PM CET schedule, indicating a primary operational hub or focus around European time zones. Candidates should be comfortable aligning with this schedule for collaboration.

Workspace Context:

• Flexibility: The remote setup offers significant flexibility in managing one's workday, balanced by the need to adhere to CET core collaboration hours.

• Technology & Tools: Access to and proficiency in industry-standard design tools (Figma) and a mandate to leverage AI tools are key. The company also provides Home Office Setup Assistance, ensuring a productive remote workspace.

• Collaboration: Expect frequent virtual interactions via calls and discussions, fostering a dynamic and communicative remote team environment. Opportunities for co-working stipends provide an alternative collaborative space.

Work Schedule: While the role is remote, adherence to a 9 AM - 6 PM CET schedule is required for active collaboration. This means candidates must ensure their availability and connectivity during these core hours for team meetings, discussions, and real-time work.

📝 Enhancement Note: The requirement to work within CET hours for a remote role is a critical operational constraint. Candidates must be able to manage their time effectively to participate in collaborative sessions during this window, regardless of their local time zone.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess experience, skills, and alignment with the role's requirements, particularly AI tool proficiency and illustration capabilities.

• Technical Interview: A deeper dive into design skills, problem-solving abilities, and understanding of GTM principles. This may include a portfolio walkthrough and discussion of past projects.

• Design Challenge/Test Task: Candidates will likely be given a specific design task to complete, simulating real-world responsibilities. This assesses practical skills, workflow efficiency, and ability to meet deadlines. Performance on this task is a key evaluation criterion.

• Cultural/Team Fit Interview: Discussion to assess collaboration style, communication skills (especially English B2 proficiency), and alignment with the company's dynamic and international team culture.

• Final Evaluation: Based on overall performance, including experience, technical skills, test task results, and cultural fit.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly articulate the business problem addressed, your role, the design solution, and any measurable outcomes (e.g., improved conversion rates, increased engagement, reduced production time).

• Showcase AI Integration: Dedicate a section or specific examples to demonstrate your practical application of AI tools in your design process. Explain how they improved efficiency or creativity.

• Highlight Versatility: Include examples that span web design, landing pages, marketing collateral, presentations, and basic motion graphics to demonstrate multiformat proficiency.

• Illustrative Prowess: Ensure your illustration skills are clearly showcased, whether through custom digital art, hand-drawn elements, or complex vector work.

• Figma Mastery: Be prepared to discuss complex techniques used in Figma, such as advanced gradients, shadow effects, and lighting simulation.

• Storytelling: Frame your portfolio as a narrative, explaining the "why" behind your design decisions and how they contributed to broader GTM or business objectives.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the design challenge instructions, paying close attention to any specific constraints, target audiences, or required deliverables.

• Prioritize Efficiency: Given the emphasis on AI tools, demonstrate how you can efficiently produce high-quality results within the given timeframe, possibly by outlining how you'd leverage AI for initial concepts or asset generation.

• Articulate Your Process: Be ready to explain your thought process, design choices, and how you would iterate based on feedback, especially if working with a remote team across different time zones.

• Focus on GTM Alignment: Ensure your solution aligns with marketing goals, brand consistency, and the company's mission to help nonprofits.

📝 Enhancement Note: The "test task" is highlighted as a critical evaluation point, suggesting candidates should dedicate significant preparation time to this. The emphasis on AI tools and GTM alignment means the challenge will likely assess not just creative skill but also efficiency and business acumen.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for interface design, prototyping, and detailed illustration work, with an expectation for advanced proficiency in gradients, shadows, and lighting.

• AI Design Tools: A wide range of AI-powered platforms for asset generation, workflow acceleration, and concept exploration (e.g., Midjourney, Stable Diffusion, Adobe Firefly, or similar). Practical, hands-on experience is mandatory.

• Adobe Creative Suite (Illustrator, Photoshop): Likely used for asset creation, image manipulation, and potentially vector work, complementing Figma.

• Motion Design Tools (e.g., Adobe After Effects, Canva, or similar): For creating simple animations and tweaking easings for marketing materials.

Analytics & Reporting:

CRM & Automation:

• Familiarity with how design assets are integrated into marketing automation platforms (e.g., HubSpot, Marketo) or CRM systems (e.g., Salesforce) for campaign execution is advantageous.

📝 Enhancement Note: The explicit requirement for AI tools and advanced Figma skills are the standout technical requirements. Candidates should be prepared to showcase their proficiency and explain how they integrate these tools into their daily workflow for maximum efficiency and creative output.

👥 Team Culture & Values

Operations Values:

• Efficiency & Automation: A strong emphasis on leveraging technology, particularly AI, to streamline workflows and accelerate production, reflecting a core operational value.

• Data-Driven Design: While not explicitly stated as a core value, the company's focus on conversion rates and performance metrics suggests that design decisions should be informed by data and aimed at achieving measurable GTM outcomes.

• Collaboration & Transparency: The team is described as "tight-knit" and "dynamic," with open dialogue and sharing of internal company statistics, fostering a culture of teamwork and transparency.

• Innovation & Continuous Improvement: The company's mission to "continuously innovate" and the designer's role in exploring AI tools point to a culture that embraces new technologies and methods for improvement.

Collaboration Style:

• Cross-functional Integration: Close collaboration with marketing, sales, and product teams is expected to ensure visual consistency and alignment of GTM strategies.

• Remote Communication: Primarily through calls and discussions, requiring clear, concise, and proactive communication.

• Knowledge Sharing: The team actively shares knowledge, suggesting an environment where learning from peers and contributing insights is encouraged.

• Agile & Iterative: The dynamic environment and focus on innovation imply an agile approach to design, with a willingness to iterate based on feedback and performance data.

📝 Enhancement Note: The company's values strongly align with operational principles: efficiency through automation (AI tools), data-informed decision-making for GTM success, and transparent, collaborative teamwork. Candidates should reflect these values in their communication and approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The demand for rapid content creation, especially with AI tools, while maintaining high-quality, on-brand visuals.

• Remote Collaboration Across Time Zones: Effectively collaborating and communicating within the 9 AM-6 PM CET window while working remotely from potentially diverse time zones.

• Translating Technical Concepts: Visually communicating complex fundraising technology and its benefits to a diverse audience of nonprofits.

• Staying Ahead of AI Trends: Continuously learning and adapting to the rapidly evolving landscape of AI design tools and techniques.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunity to become a subject matter expert in leveraging AI for creative and operational efficiency in design.

• GTM Strategy Immersion: Deepen understanding of marketing funnels, sales enablement, and conversion optimization through close collaboration with GTM teams.

• Professional Education: Access to relevant courses and training to enhance design skills, English proficiency, or explore new areas.

• International Team Exposure: Gain experience working within a diverse, global team, enhancing cross-cultural communication and collaboration skills.

📝 Enhancement Note: The primary operational challenge for this role lies in effectively integrating rapidly evolving AI tools into a fast-paced, collaborative remote environment while consistently delivering high-impact GTM assets.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual ecosystem for a brand, from initial concept to final execution, and how you'd integrate AI tools at each stage."

• "How do you ensure visual consistency across diverse GTM channels (website, social media, events) while translating complex ideas into clear metaphors?"

• "Walk us through a project where you used AI tools to significantly accelerate your design workflow or achieve a creative breakthrough. What were the results?"

Company & Culture Questions:

• "What attracts you to Fundraise Up's mission of helping nonprofits, and how do you see your design skills contributing to that mission?"

• "Given our international and remote team structure, how do you ensure effective collaboration and communication, especially with the CET core hours requirement?"

• "Describe your experience working in a transparent environment where financial and operational data are shared internally."

Portfolio Presentation Strategy:

• Structure Your Narrative: Organize your portfolio around key projects that showcase your ability to solve business problems and drive GTM impact. For each project, clearly state the challenge, your solution, your process (including AI tool usage), and the results.

• Highlight AI Integration: Dedicate specific slides or sections to demonstrate your hands-on experience with AI tools. Show before-and-after examples or explain the workflow improvements achieved.

• Showcase Versatility: Ensure your presentation includes examples of web design, marketing collateral, presentations, and motion graphics to cover the breadth of responsibilities.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the effectiveness of your designs (e.g., "This landing page design contributed to a 15% increase in conversion rates").

• Be Ready for Live Design: Prepare for the possibility of a live design exercise or detailed discussion about your approach to specific design challenges.

📝 Enhancement Note: Interview preparation should heavily emphasize practical application of AI tools and the ability to connect design work directly to business outcomes and GTM strategy. Candidates need to be ready to articulate their process and demonstrate quantifiable impact.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application, resume, and a link to your online portfolio through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features examples of AI tool integration, strong illustration skills, web design for conversion, and multiformat marketing collateral. Tailor it to highlight projects that align with Fundraise Up's mission and GTM focus.

• Resume Optimization: Clearly articulate your 5+ years of experience in communication and brand design, emphasizing achievements related to AI tool usage, web/marketing funnel design, and cross-functional collaboration. Use keywords like "GTM," "conversion optimization," "brand ecosystem," and "AI-assisted design."

• Interview Preparation: Practice articulating your design process, your experience with AI tools, and how your work contributes to business objectives. Prepare specific examples for the technical interview and design challenge.

• Company Research: Familiarize yourself with Fundraise Up's platform, its mission, and its client base. Understand their focus on performance, conversion rates, and innovative technology. Prepare to discuss how your design philosophy aligns with these aspects.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.