Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Cyera

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-time

Category: Branding & Design

Date Posted: 2026-03-15

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead high-impact brand design projects, shaping Cyera's visual storytelling and elevating its brand presence across all channels.

• Develop and evolve Cyera's comprehensive visual identity, encompassing typography, color systems, iconography, imagery, and illustration styles.

• Drive brand consistency and creative excellence by collaborating closely with cross-functional teams, including HR and Product Marketing.

• Create visually compelling assets for diverse marketing campaigns, company events, product launches, and essential internal/external communications.

• Establish and rigorously enforce brand standards to ensure unwavering quality and coherence across all visual outputs.

📝 Enhancement Note: This role is positioned as a senior individual contributor focused on brand integrity and creative execution within a fast-paced, AI-driven data security company. The emphasis on "leading end-to-end projects" and "inspiring and mentoring fellow designers" suggests a need for a candidate with strong project management skills and the ability to influence creative direction, even without explicit management responsibilities. The role is deeply embedded within the company's growth narrative, particularly in the burgeoning field of AI security.

📈 Primary Responsibilities

• Spearhead the conceptualization and execution of brand design initiatives, managing projects from initial ideation through to final delivery across both digital and print mediums.

• Define and maintain Cyera's evolving visual language, meticulously crafting guidelines for typography, color palettes, icon sets, photographic styles, and illustration aesthetics.

• Foster seamless collaboration with HR, Product Marketing, UX, and other departments to ensure unified brand messaging and uphold creative quality in all communications.

• Design and produce impactful visual assets for marketing campaigns, industry events, new product introductions, and other strategic company-wide projects.

• Implement and uphold robust brand guidelines across all customer and internal touchpoints, guaranteeing a consistent and high-quality brand experience.

• Act as a creative catalyst within the design team, setting a high standard for visual execution and providing constructive feedback and strategic design input.

• Translate abstract brand strategy and mission into tangible, captivating design experiences that resonate with Cyera's core values and market position.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can not only execute but also strategize and influence. The emphasis on "translating brand strategy into captivating design experiences" and "inspiring and mentoring" points to a role that requires a blend of creative technical skill and leadership potential.

🎓 Skills & Qualifications

Education: Bachelor's degree in Visual Communication, Graphic Design, or a related field, or equivalent practical experience.

Experience: 5+ years of professional experience in brand design, visual communication, or graphic design, with a proven track record of successful project delivery.

Required Skills:

• Demonstrated expertise in leading end-to-end brand design projects across various media.

• High proficiency in industry-standard design software, including Figma and the Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• Exceptional visual storytelling abilities, with a strong portfolio showcasing creative image creation across digital, print, and motion formats.

• Proven ability to thrive in fast-paced, cross-functional environments, managing projects effectively from concept to completion.

• Excellent communication and presentation skills, with the capacity to articulate design rationale and strategy to diverse stakeholders.

Preferred Skills:

• Experience with motion graphics and animation, adding dynamic visual elements to brand materials.

• Familiarity with employer branding and internal communications design principles.

• Experience collaborating with external vendors, agencies, or freelancers.

• A proactive approach to staying abreast of current design trends, emerging tools, and innovative creative techniques.

📝 Enhancement Note: The "Must-Haves" clearly define the core technical and experiential requirements. The "Nice-to-Haves" indicate areas where additional skills would be advantageous, particularly for a company focused on innovative technology like AI security, where dynamic visual communication (motion graphics) can be a significant differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of professional brand design work, demonstrating a breadth of experience across multiple mediums (digital, print, motion).

• Clear case studies that illustrate the design process from problem identification and conceptualization through to final execution and impact.

• Examples of visual identity development, including logo design, typography systems, color palettes, and brand guideline creation.

• Demonstrations of asset creation for marketing campaigns, events, product launches, and cross-functional collaborations.

Process Documentation:

• Case studies that detail the iterative design process, including research, sketching, wireframing (if applicable to brand assets), prototyping, and feedback integration.

• Examples of how brand standards were established, documented, and enforced across various projects and platforms.

• Documentation of collaboration processes with other teams (e.g., marketing, product, HR) to ensure brand consistency and achieve project goals.

• Evidence of problem-solving within design constraints, demonstrating adaptability and creative solutions to project challenges.

📝 Enhancement Note: For a brand design role, the portfolio is paramount. This section emphasizes not just the final output but the process and strategic thinking behind it, aligning with the need for a designer who can lead and collaborate effectively. The focus on "brand standards" and "process documentation" is crucial for maintaining consistency in a growing company.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced Brand Designers in Tel Aviv, Israel, with 5-10 years of experience, a competitive salary range is estimated to be between ₪200,000 - ₪350,000 annually. This range accounts for the specialized skills in branding, visual identity development, and proficiency in Figma and Adobe Creative Cloud, as well as the specific demands of a fast-growing tech company in the AI security sector.

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision).

• Generous paid time off (vacation, sick leave, public holidays).

• Opportunities for professional development, including courses, workshops, and conference attendance.

• Stock options or equity in a rapidly growing startup.

• Potential for hybrid work arrangements or flexible working hours, balancing on-site collaboration with personal needs.

• Access to modern office facilities and amenities in Tel Aviv.

• Contribution to professional development and learning resources.

Working Hours: Standard full-time work hours, typically around 40 hours per week, with potential for flexibility, especially in a tech startup environment.

📝 Enhancement Note: The salary range is an estimate based on industry data for similar roles in Tel Aviv, Israel. Compensation in tech startups can vary significantly based on funding, stage, and individual negotiation. Benefits are typical for the tech industry in Israel and aim to attract and retain talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Data Security, Artificial Intelligence (AI) Security, Cloud Security. Cyera operates at the cutting edge of data security, addressing the unique challenges posed by AI adoption and the increasing complexity of data environments. This context means the brand design must convey innovation, trust, and sophistication.

Company Size: The provided information suggests Cyera is a growing startup, likely in the range of 50-200 employees, given the need for a dedicated Brand Designer and the mention of "world-class talent" and "significant growth." This size implies a dynamic, fast-paced environment where individual contributions have a direct and visible impact.

Founded: Cyera was founded relatively recently (exact year not provided, but implied by their mission to address the "age of AI"), positioning it as a modern, forward-thinking organization. This implies a culture that is likely agile, innovative, and focused on rapid development and market disruption.

Team Structure:

• The Design team is likely a core part of the Marketing or Product organization, working closely with Product Marketing, UX/UI, and potentially Engineering.

• The Brand Designer will report to a Design Lead or Head of Marketing/Brand.

Methodology:

• Data-driven decision-making and iterative design processes are expected in a tech startup.

• Emphasis on agile methodologies for quick turnarounds and adaptability to market changes.

• Focus on user-centric design principles, even in brand and marketing collateral, to ensure resonance with target audiences.

Company Website: www.cyera.com

📝 Enhancement Note: The company's focus on AI security is a critical differentiator. The brand design needs to reflect this cutting-edge nature while also instilling confidence and trust, which are paramount in the security industry. The startup environment suggests a culture of innovation, rapid growth, and high impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Brand Designer, an individual contributor role with significant responsibility for shaping the company's visual identity. It requires a strong foundation of experience and the ability to work autonomously and lead projects.

Reporting Structure: The Brand Designer will likely report to a Design Manager, Head of Brand, or Head of Marketing. They will work collaboratively with designers and marketers across various departments.

Operations Impact: The Brand Designer's impact is crucial for Cyera's market perception, customer acquisition, and talent attraction. High-quality visual branding enhances credibility, supports marketing campaigns, differentiates the company from competitors, and strengthens employer branding efforts. Effective visual storytelling is key to communicating complex security solutions to diverse audiences.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas of brand design, such as motion graphics, illustration, or employer branding.

• Leadership: Potential to grow into a Design Lead or Art Director role as the company scales, mentoring junior designers and overseeing larger creative projects.

• Strategic Influence: Increased involvement in shaping the overall brand strategy and visual direction of the company.

• Industry Expertise: Developing a niche understanding of design within the AI security and data privacy sectors.

📝 Enhancement Note: The growth path for a Brand Designer in a startup often involves taking on more strategic responsibilities and potentially leading smaller teams as the company expands. The focus on "making your mark" indicates a significant opportunity for career advancement and influence.

🌐 Work Environment

Office Type: The role is described as "On-site," indicating a physical office presence. This suggests a collaborative environment where in-person brainstorming and team interaction are valued. The office is likely modern and equipped to support creative work.

Office Location(s): Tel Aviv-Yafo, Israel. This vibrant tech hub offers a dynamic professional ecosystem.

Workspace Context:

• A collaborative workspace designed to foster creativity and teamwork, likely equipped with the latest design software and hardware.

• Opportunities for direct interaction with marketing, product, and HR teams, facilitating understanding of diverse project needs and brand application.

• A culture that encourages open communication, feedback exchange, and collective problem-solving among design and marketing professionals.

Work Schedule: Full-time, typically Monday to Friday, with an expectation of around 40 hours per week. While on-site, there might be some flexibility offered, common in tech companies, to accommodate project deadlines and personal needs.

📝 Enhancement Note: The "On-site" requirement is a key factor for candidates. It suggests a company that prioritizes in-person collaboration, team building, and the dynamic exchange of ideas that can arise from co-location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative fit.

• Hiring Manager Interview: Discussion about experience, role expectations, and alignment with company culture.

• Portfolio Presentation: A dedicated session where candidates present their work, explaining their process, rationale, and impact. This is a crucial step for assessing design thinking and communication skills.

• Cross-Functional Interview: Meeting with key stakeholders (e.g., Product Marketing Manager, HR representative) to evaluate collaboration abilities and understanding of diverse brand applications.

• Creative Challenge (Optional): A small design task or case study to assess practical skills and problem-solving approach under time constraints.

• Final Interview: Potentially with a senior leader or executive to discuss strategic vision and long-term fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in brand identity development, visual storytelling, and campaign design, particularly those relevant to tech or B2B environments.

• Highlight Process: For each project, clearly articulate the problem, your role, the design process (ideation, iteration, feedback), the tools used, and the final outcome/impact.

• Quantify Impact: Where possible, use metrics or qualitative feedback to demonstrate the success of your designs.

• Tailor to Cyera: Research Cyera's current brand and the AI security landscape. Show how your skills can elevate their visual narrative and address their specific needs.

• Presentation is Key: Be prepared to walk through your portfolio confidently, explaining your design choices and strategic thinking. Practice your presentation to ensure clarity and conciseness.

Challenge Preparation:

• If a creative challenge is given, focus on understanding the brief thoroughly and using a structured design process.

• Prioritize clear communication and justification for your design decisions, even if the output is not fully polished.

• Demonstrate adaptability and the ability to work within given constraints.

📝 Enhancement Note: The portfolio presentation is a critical component. Candidates should be prepared to not only show their work but also to deconstruct it, explaining the 'why' behind their creative decisions and their impact. This assesses their strategic thinking and communication skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative interface design, prototyping, and design system management. Proficiency is a must-have.

• Adobe Creative Cloud:

  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • InDesign: For layout design, brochures, presentations, and print collateral.

Analytics & Reporting: While not directly a designer's tool, understanding how design impacts metrics (e.g., website engagement, campaign conversion rates) is beneficial. Familiarity with analytics platforms like Google Analytics or marketing automation dashboards can provide context.

CRM & Automation: Designers may interact with CRM or marketing automation platforms to understand campaign outputs or asset usage, but deep expertise is not typically required.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Cloud as "Must-Haves" signifies their central importance to this role. Candidates should be prepared to demonstrate advanced proficiency in these tools.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to push creative boundaries and explore new design techniques, especially relevant in the fast-evolving AI security space.

• Collaboration: A strong emphasis on teamwork, open communication, and cross-functional partnerships to achieve shared goals.

• Agility: The ability to adapt quickly to changing priorities and market demands, common in a startup environment.

• Excellence: A commitment to high-quality standards in all visual outputs, ensuring brand integrity and professional polish.

• Impact-Driven: Focusing design efforts on outcomes that contribute to business growth, market perception, and talent acquisition.

Collaboration Style:

• Integrated: Designers work closely with marketing, product, and HR teams, embedding design thinking into broader business initiatives.

• Feedback-Oriented: A culture that encourages constructive criticism and iterative improvement based on team and stakeholder input.

• Knowledge Sharing: Encouraging designers to share best practices, new techniques, and inspirations to elevate the entire team's capabilities.

📝 Enhancement Note: The company's values are likely centered around innovation, agility, and collaboration, reflecting its startup nature and its mission in the AI security sector. A designer who can thrive in this dynamic environment and contribute to a culture of continuous improvement will be highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Industry: Staying ahead of design trends and effectively communicating complex AI security concepts visually.

• Balancing Brand Consistency with Innovation: Ensuring a cohesive brand identity while also pushing creative boundaries for a cutting-edge tech company.

• Cross-Functional Alignment: Effectively managing diverse stakeholder needs and feedback from various departments (e.g., technical product marketing vs. HR employer branding).

• Startup Pace: Adapting to the fast-paced, often demanding, environment of a growing startup, requiring efficient workflows and prioritization skills.

Learning & Development Opportunities:

• Industry Exposure: Gaining deep insight into the AI security and data privacy sectors, a rapidly growing and critical field.

• Skill Expansion: Opportunities to develop expertise in motion graphics, animation, or other emerging design disciplines.

• Strategic Contribution: Playing a key role in defining and evolving the brand identity of a significant player in the cybersecurity market.

• Mentorship: Potential to receive mentorship from experienced design leaders or marketing professionals within the company.

📝 Enhancement Note: The challenges presented are typical for a senior designer in a fast-growing tech startup. The growth opportunities are significant, offering a chance to shape a brand in a high-demand industry.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving Cyera's visual identity to better reflect its leadership in AI security?" (Focus on strategic thinking, research, and iterative process).

• "Describe a time you had to balance conflicting feedback from multiple stakeholders on a design project. How did you resolve it?" (Assesses communication, negotiation, and problem-solving skills).

Company & Culture Questions:

• "What excites you most about Cyera's mission and the AI security space?" (Tests genuine interest and alignment with company vision).

• "How do you see your design approach contributing to Cyera's culture of innovation and collaboration?" (Assesses cultural fit and understanding of team dynamics).

Portfolio Presentation Strategy:

• Narrative Arc: Structure your presentation with a clear beginning (the challenge), middle (your process and solutions), and end (the results and impact).

• Visual Clarity: Ensure your slides are clean, well-designed, and highlight the key aspects of each project. Avoid clutter.

• Concise Explanations: Focus on the most critical elements of each project, explaining your rationale and decision-making process efficiently.

• Demonstrate Impact: Where possible, show how your designs contributed to business objectives (e.g., increased engagement, successful campaign launch).

• Engage Your Audience: Be prepared to answer questions thoughtfully and engage in a discussion about your work.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also strategic thinking, problem-solving abilities, and cultural fit, particularly within the context of a fast-paced, innovative tech company.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Comeet.

• Tailor your Resume: Highlight experience in brand identity development, visual storytelling, and proficiency in Figma and Adobe Creative Suite, using keywords from the job description.

• Curate Your Portfolio: Select projects that best demonstrate your ability to lead end-to-end brand design initiatives, specifically showcasing your process, impact, and relevant medium experience. Ensure it's easily accessible (e.g., a link to your website or a well-organized PDF).

• Prepare for Portfolio Presentation: Practice walking through your selected projects, clearly articulating your design process, rationale, and the outcomes achieved.

• Research Cyera: Understand their mission, current brand presence, and the AI security landscape to articulate why you're a great fit and how you can contribute to their visual strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.