Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: BJAK

Location: Jakarta, Indonesia

Job Type: Full-Time

Category: Brand & Visual Design (GTM Support)

Date Posted: March 15, 2026

Experience Level: Mid-Senior Level (5-8 years)

Remote Status: Fully Remote

🚀 Role Summary

• Lead the creation and evolution of high-impact visual design assets across diverse marketing and communication channels, ensuring brand consistency and premium execution.

• Drive the development and refinement of BJAK's brand identity, translating complex briefs into clean, engaging visuals that resonate with consumers, partners, and internal teams.

• Collaborate cross-functionally with marketing, content, product, and performance teams to deliver on-brand creative that directly contributes to business objectives and drives measurable results.

• Maintain and meticulously refine BJAK’s comprehensive brand guidelines and visual standards, acting as a guardian of the brand's integrity.

• Mentor junior designers, providing creative guidance and fostering a culture of excellence and continuous improvement within the design team.

📝 Enhancement Note: While this role is in Brand Design, its significant focus on driving results through campaigns, social media, web, and marketing materials, along with close collaboration with performance and marketing teams, positions it as a critical Go-to-Market (GTM) support function. The emphasis on impact and results aligns with GTM operational excellence.

📈 Primary Responsibilities

• Spearhead the design and production of impactful visual assets for marketing campaigns, social media content, website visuals, product marketing materials, and other collateral.

• Develop and consistently apply BJAK’s brand identity across all touchpoints, ensuring a cohesive, clear, and premium visual experience for all audiences.

• Partner closely with marketing, content, product, and performance teams to understand campaign objectives and deliver creative solutions that align with strategic goals and drive desired outcomes.

• Translate strategic briefs into compelling visual narratives that effectively communicate BJAK’s value proposition to diverse segments, including consumers, business partners, and internal stakeholders.

• Actively manage, update, and disseminate BJAK’s brand guidelines, visual standards, and asset libraries to ensure consistent application across the organization.

• Provide mentorship and creative direction to junior designers, fostering their development and ensuring high-quality execution of design projects.

• Contribute to the overall brand strategy and creative direction by reporting directly to the Creative Manager and participating in strategic discussions.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on design role with strategic input. The emphasis on "driving results" and "on-brand work that drives results" suggests a need for understanding campaign effectiveness and how design impacts performance metrics, a key aspect of GTM operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field, or equivalent practical experience.

Experience: 5–8 years of progressive experience in brand design, graphic design, visual communication, or a similar creative role, with a proven track record of developing and executing strong brand identities.

Required Skills:

• Expertise in brand storytelling and visual excellence demonstrated through a robust portfolio.

• Mastery of design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma for collaborative design and prototyping.

• Proficiency in motion design tools such as Adobe After Effects and/or Premiere Pro for creating dynamic visual content.

• Strong command of fundamental design principles: layout, typography, composition, color theory, and brand consistency.

• Ability to translate complex briefs into clear, engaging, and effective visual designs.

• Experience in mentoring junior designers and providing constructive creative feedback.

• Proven ability to collaborate effectively with cross-functional teams, including marketing, product, and content creators.

Preferred Skills:

• Experience designing compelling visuals for performance marketing campaigns and broader marketing initiatives.

• Skills in advanced motion graphics, basic sound editing, or visual effects (VFX).

• Familiarity with the principles and practical application of design systems, templates, and brand asset management libraries.

📝 Enhancement Note: The requirement for 5-8 years of experience and the potential for "creative leadership" suggest this role is for a mid-to-senior level designer who can operate independently and guide others. The inclusion of AI tools and performance marketing visuals points to a forward-thinking approach relevant to modern GTM strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-8 years of brand design experience, with a strong emphasis on brand storytelling and visual excellence.

• Demonstrations of how you've evolved or strengthened brand identities for clients or employers.

• Examples of high-impact design assets created for digital campaigns, social media, web, and marketing materials.

• Case studies or detailed explanations of your design process, from initial brief to final delivery, highlighting problem-solving and strategic thinking.

Process Documentation:

• Evidence of your process for translating complex briefs into creative visual solutions.

• Examples of how you've maintained and refined brand guidelines and visual standards on past projects.

• Documentation or case studies illustrating collaboration with marketing, content, or product teams to achieve specific campaign or business objectives.

• Demonstrations of your workflow for creating and managing design assets efficiently, particularly in a fast-paced, high-iteration environment.

📝 Enhancement Note: For a brand design role focused on GTM impact, the portfolio should not just showcase aesthetic appeal but also demonstrate strategic thinking, brand stewardship, and an understanding of how design contributes to business goals. Highlighting process and collaboration is key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Brand Designer with 5-8 years of experience in Jakarta, Indonesia, a competitive salary range would likely be between IDR 18,000,000 - IDR 35,000,000 per month. This range accounts for the required experience, the remote work arrangement, and the company's focus on engineering and product excellence.

Benefits:

• Competitive salary that reflects your experience and contribution.

• Opportunity for significant career growth, with a clear path towards creative leadership roles.

• Ownership and visibility of high-impact visual assets that reach millions of users across the region.

• A dynamic and fast-paced work environment that values clear thinking, exceptional design, and efficient execution.

• A company culture that actively encourages creativity, experimentation, and continuous learning.

• Flexibility of remote working arrangements within Indonesia.

Working Hours: A standard full-time commitment is expected, typically around 40 hours per week, with flexibility to manage tasks and projects effectively within the remote work structure.

📝 Enhancement Note: Salary estimation is based on general market data for mid-senior level design roles in Jakarta, Indonesia, considering the remote aspect. The benefits listed are directly extracted from the provided text and emphasize growth and impact, which are attractive to ambitious design professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Application Platforms, AI-Integrated Solutions, Digital Insurance - Southeast Asia's first and leading insurance platform). BJAK operates at the intersection of technology, finance, and insurance, leveraging AI to enhance its application platforms.

Company Size: While not explicitly stated, the description of a "densely talented, highly motivated" team in a "very flat organization" suggests a growing but focused company, likely in the mid-size range (50-250 employees), with potential for rapid expansion.

Founded: The company's founding date is not provided, but its development of the "first and leading insurance platform in Southeast Asia" implies a history of innovation and market leadership in the region.

Team Structure:

• The design team is part of a larger, flat organizational structure where all members are expected to be hands-on and contribute directly.

• The Brand Designer reports directly to the Creative Manager, indicating a clear reporting line within a creative function.

Methodology:

• BJAK emphasizes engineering and product excellence, suggesting a data-driven and results-oriented approach to all initiatives.

• The company fosters a culture of innovation, particularly with its integration of AI technologies into its application platforms.

• A "high-iteration environment" points to agile and responsive workflows, where rapid prototyping and feedback are integral.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is described as flat, talented, and focused on excellence, which is typical of high-growth tech companies. The Brand Designer's role is crucial for translating this technical and product-centric excellence into a compelling visual narrative for the market.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior Brand Designer, requiring 5-8 years of experience. It offers a blend of hands-on execution and strategic brand leadership, with the potential to evolve into a creative leadership position.

Reporting Structure: The Brand Designer reports directly to the Creative Manager, indicating a clear line of communication and mentorship within the creative department. This structure provides guidance while allowing for significant autonomy in day-to-day design execution.

Operations Impact: While primarily a design role, its success is measured by its impact on Go-to-Market (GTM) strategies. The creation of high-impact design assets for campaigns, social media, and marketing materials directly influences brand perception, customer acquisition, and user engagement, all critical metrics for business growth. The emphasis on "driving results" ties design output directly to business performance.

Growth Opportunities:

• Creative Leadership: The explicit mention of "opportunity to grow into a creative leadership role" suggests a defined career path beyond individual contributor, potentially leading to a Senior Brand Designer, Art Director, or similar management position.

• Skill Development: Encouragement to stay updated on digital design trends, motion design, and AI-assisted tools, coupled with the potential mentorship of junior designers, provides avenues for continuous learning and skill enhancement.

• Cross-Functional Exposure: Close collaboration with marketing, product, and performance teams offers broad exposure to different facets of the business, enhancing understanding of strategic alignment and business objectives for future growth.

📝 Enhancement Note: The growth trajectory is clearly outlined, moving from an individual contributor with significant responsibility to potential leadership. The role's impact is framed in terms of business results, which is crucial for operations-minded candidates.

🌐 Work Environment

Office Type: This is a remote-first position, offering "Remote working flexibility within Indonesia." This suggests a distributed team environment where collaboration and communication are primarily digital.

Office Location(s): While the company is based in Indonesia (with primary operations likely in Jakarta), the role is fully remote for individuals residing within Indonesia. This allows for flexibility in where team members are located within the country.

Workspace Context:

• The remote work environment necessitates strong self-discipline, proactive communication, and effective use of digital collaboration tools.

• Designers will likely have access to cloud-based design software and project management platforms, facilitating seamless remote collaboration and asset sharing.

• Opportunities for interaction will be through virtual meetings, team chats, and collaborative design platforms, fostering a connected yet distributed team dynamic.

Work Schedule: A standard full-time work schedule (approximately 40 hours per week) is expected, with flexibility in managing daily hours to accommodate personal needs and project deadlines, as common in remote roles. This flexibility is crucial for effective workflow management in a remote setting.

📝 Enhancement Note: The remote nature of the role is a key aspect, emphasizing the need for strong digital collaboration skills and self-management. This aligns with modern operations environments that increasingly adopt flexible work models.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements. Be prepared to highlight specific projects that demonstrate your brand storytelling and visual excellence.

• Portfolio Presentation & Discussion: A session where you'll present your portfolio, discussing key projects, your design process, how you've driven results, and your approach to brand identity. Be ready to articulate your design decisions and their impact.

• Cross-Functional Interviews: Meetings with members of the marketing, product, or performance teams to assess your collaboration style, communication skills, and understanding of how design supports broader business objectives.

• Creative Manager/Managerial Interview: A discussion with the Creative Manager focusing on your leadership potential, mentorship approach, strategic thinking, and cultural fit within BJAK's flat, results-oriented organization.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best showcase brand storytelling, visual excellence, and impact on business results. Prioritize diversity in campaign types (social, web, marketing materials).

• Highlight Process & Impact: For each project, clearly articulate the brief, your strategic approach, design process, challenges overcome, and quantifiable results or impact achieved. Use metrics where possible.

• Showcase Brand Stewardship: Include examples where you've evolved or maintained brand consistency, demonstrating your understanding of brand guidelines and visual standards.

• Demonstrate Tool Proficiency: Ensure your portfolio highlights your expertise in required tools like Adobe Creative Suite, Figma, and motion graphics software.

• Address AI Integration: If you have experience with AI tools in design, be ready to discuss how you've leveraged them for ideation or production efficiency.

Challenge Preparation:

• Be prepared for a potential design challenge, which might involve creating a concept for a specific campaign or refining existing assets. Focus on speed, clarity, and alignment with BJAK's brand.

• Prepare to discuss current digital design trends, motion design, and how AI is impacting the design landscape.

• Practice articulating your design philosophy and how you approach problem-solving in a fast-paced, iterative environment.

📝 Enhancement Note: The emphasis on portfolio presentation and demonstrating impact is critical for this role. Candidates should prepare to discuss not just aesthetics, but also the strategic thinking and business outcomes behind their design work.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, photo editing, and illustration. Proficiency in Photoshop, Illustrator, and InDesign is expected for creating a wide range of marketing and brand assets.

• Figma: A collaborative interface design tool, critical for UI/UX design, prototyping, and seamless team collaboration in a remote environment. Used for maintaining design systems and ensuring consistency.

• Motion Design Tools: Expertise in Adobe After Effects is required for creating dynamic animations, video graphics, and motion elements for campaigns and digital content. Premiere Pro may also be used for video editing.

Analytics & Reporting:

CRM & Automation:

• Familiarity with how design assets are deployed through marketing automation platforms or integrated into CRM-driven campaigns would be advantageous, though not a primary requirement. Understanding the downstream use of creative assets is important.

📝 Enhancement Note: The core tools are clearly defined. For a GTM-focused design role, understanding how these tools integrate with marketing and performance platforms is a valuable, albeit secondary, skill.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A strong focus on delivering high-quality, premium design work that is both aesthetically pleasing and strategically effective.

• Data-Driven Creativity: While creative, the approach is grounded in driving results, suggesting that design decisions are informed by performance data and business objectives.

• Collaboration & Transparency: BJAK fosters a "very flat organization" with strong emphasis on cross-functional collaboration, implying open communication and teamwork.

• Innovation & Adaptability: The company's embrace of AI and its "high-iteration environment" highlight a culture that values forward-thinking, continuous improvement, and the ability to adapt quickly.

• Ownership & Initiative: Team members are expected to be "hands-on" and "take initiative," demonstrating a proactive and accountable approach to their work.

Collaboration Style:

• Cross-Functional Integration: Close partnerships with marketing, content, product, and performance teams are essential for ensuring design aligns with broader GTM strategies and business goals.

• Feedback-Driven Improvement: The "high-iteration environment" suggests a culture where feedback is actively sought and incorporated, leading to continuous refinement of creative work.

• Knowledge Sharing: In a flat organization, active sharing of best practices, design trends, and project learnings among team members, including mentorship of junior designers, is likely encouraged.

📝 Enhancement Note: The company values align well with a results-oriented GTM function. The emphasis on collaboration and innovation is key for a designer working in a fast-paced tech environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Performance: Ensuring all creative assets maintain BJAK's premium brand identity while also being optimized for specific marketing campaign objectives and audience engagement.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to new briefs, feedback, and evolving project requirements in a high-iteration workflow without compromising quality.

• Remote Collaboration Effectiveness: Maintaining strong communication, creative synergy, and project momentum within a fully remote team structure.

• Integrating Emerging Technologies (AI): Effectively incorporating AI tools into the design workflow for ideation and production while maintaining creative control and brand integrity.

Learning & Development Opportunities:

• Creative Leadership Development: A clear pathway to assume greater responsibility and potentially leadership within the creative team.

• Skill Enhancement in Motion Graphics & AI: Opportunities to deepen expertise in motion design and explore the practical application of AI in design workflows.

• Cross-Functional Business Acumen: Gaining a deeper understanding of marketing, product development, and performance metrics through close collaboration with these teams.

• Industry Trend Immersion: Staying at the forefront of digital design, AI, and GTM creative strategies through continuous learning and application.

📝 Enhancement Note: The challenges are practical for a GTM-focused design role in a tech company, and the growth opportunities are well-defined, focusing on leadership and skill expansion.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for evolving or strengthening a brand identity. Can you walk us through a specific example from your portfolio where you successfully did this for a tech or consumer product?"

• "How do you ensure brand consistency across diverse marketing channels (social, web, campaigns) while also optimizing visuals for specific campaign performance goals?"

Company & Culture Questions:

• "How do you stay updated on digital design trends, motion graphics, and AI tools, and how might you integrate these into BJAK's visual strategy?"

• "Describe your experience working in a flat organization and collaborating cross-functionally. How do you handle constructive feedback from non-design stakeholders?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly state the objective, your role, the problem you solved, your process, the tools used, and the key outcomes or impact.

• Quantify Impact: Wherever possible, use metrics (e.g., engagement rates, conversion improvements, reach) to demonstrate the effectiveness of your designs. If direct metrics aren't available, discuss qualitative impact and strategic contributions.

• Highlight Process & Collaboration: Emphasize your workflow, your attention to detail in maintaining brand guidelines, and how you collaborated with other teams to achieve project goals.

• Demonstrate Tool Proficiency: Be ready to discuss your specific use of Adobe Creative Suite, Figma, and motion tools within your projects.

📝 Enhancement Note: The interview questions are designed to assess strategic thinking, practical application of design skills, collaboration capabilities, and cultural fit within BJAK's specific environment.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on jobs.ashbyhq.com.

• Portfolio Customization: Ensure your portfolio prominently features examples of brand identity development, campaign visuals, and digital marketing assets. Tailor your presentation to highlight how your work drives business results and maintains brand integrity.

• Resume Optimization: Update your resume to clearly articulate your 5-8 years of experience, specific achievements in brand design, and proficiency with key tools like Adobe Creative Suite, Figma, and After Effects. Use keywords from the job description naturally.

• Interview Preparation: Practice presenting your portfolio, focusing on storytelling, your design process, and the impact of your work. Be ready to discuss your experience with AI tools and your approach to creative leadership.

• Company Research: Familiarize yourself with BJAK's current brand presence, its mission, and its focus on AI and application platforms. Understand how your design skills can contribute to their GTM success and market position.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.