Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: 83BAR

Location: United States (Remote)

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: April 08, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive visual strategy and execution for marketing campaigns, focusing on high-conversion design principles.

• Develop and implement creative assets across digital platforms, including performance advertising, landing pages, and email campaigns.

• Ensure brand consistency and aesthetic excellence while prioritizing user experience and measurable campaign performance.

• Collaborate with cross-functional teams on campaign strategy, leveraging design expertise to achieve business objectives.

• Utilize advanced design tools and emerging AI technologies to enhance creative output and streamline workflows.

📝 Enhancement Note: This role is positioned as a "Marketing Designer" with a strong emphasis on "conversion science" and "campaign strategy discussions," indicating a blend of creative execution and strategic input within the marketing operations framework. The requirement for a portfolio showcasing "high-performing ads" and experience with "A/B testing" further solidifies its connection to performance marketing and data-driven design.

📈 Primary Responsibilities

• Conceptualize, design, and produce static and short-form video advertisements for performance marketing channels such as Meta, Reddit, and Google Display.

• Build and maintain conversion-optimized, mobile-first landing pages and web assets, ensuring a seamless user experience and driving desired user actions.

• Uphold and evolve brand guidelines across all creative outputs, ensuring visual consistency from digital displays to print-ready files.

• Manage the end-to-end design process for marketing campaigns, from initial concept development and storyboarding through to final asset export and delivery.

• Design and test technical email campaigns that render effectively across various email clients, optimizing for engagement and conversion.

• Leverage generative AI tools (e.g., Adobe Firefly, Midjourney, DALL-E) to accelerate concepting, asset generation, and overall creative efficiency.

• Contribute to campaign strategy discussions, providing design-led insights and recommendations to enhance overall marketing effectiveness.

• Ensure all digital assets are technically sound and ready for deployment across various platforms and devices.

📝 Enhancement Note: The responsibilities highlight a deep integration of design with marketing performance. Tasks like "building and maintaining conversion-optimized landing pages," "designing high-performing ads for Meta and Google Display," and "testing emails that work across all major clients" emphasize a results-oriented approach. The inclusion of "AI-Augmented Workflow" and "Data-Driven Design" points towards a forward-thinking marketing operations environment.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of four (4) years of professional experience in designing brand identities, web content (desktop and mobile), and comprehensive marketing campaigns.

Required Skills:

• Adobe Creative Suite Mastery: Expert-level proficiency in Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro for all aspects of visual design and motion graphics.

• Web Development Foundations: Strong expertise in HTML/CSS and a comprehensive understanding of responsive design principles for creating adaptable web assets.

• Webflow Expert: Demonstrated experience in building, launching, and managing complex websites natively within the Webflow platform.

• Ad Platform Fluency: A robust portfolio showcasing high-performing digital advertisements specifically designed for Meta (Facebook/Instagram) and Google Display Network.

• Technical Email Design: Proven ability to design and test emails that ensure optimal rendering and functionality across major email clients (e.g., Outlook, Gmail).

• AI-Augmented Workflow: Familiarity and practical experience with generative AI tools (e.g., Adobe Firefly, Midjourney, DALL-E) for concepting and asset creation.

Preferred Skills:

• Data-Driven Design: Knowledge of A/B testing methodologies and the ability to iterate on creative based on performance metrics and user insights.

• Healthcare Experience: Familiarity with MLR (Medical/Legal/Regulatory) review processes and industry compliance standards relevant to healthcare marketing.

• UI/UX Prototyping: Experience using tools like Figma to create prototypes, map user journeys, and inform Webflow development.

• Print Readiness: Ability to prepare digital files for physical production, including understanding CMYK, bleeds, and dielines.

📝 Enhancement Note: The required skills emphasize a unique blend of advanced design software proficiency, direct experience with performance marketing platforms and tools (Webflow, Meta/Google Ads), and an understanding of web development fundamentals. The inclusion of AI tools and A/B testing knowledge positions this as a role focused on modern, data-informed creative strategies within a marketing operations context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio is mandatory, showcasing a minimum of 4 years of professional design work.

• The portfolio must demonstrate expertise in brand identity development, web content creation (desktop and mobile), and successful marketing campaign execution.

• Specific sections dedicated to high-performing ad creative for Meta and Google Display are required.

• Examples of conversion-optimized landing pages and technically sound email designs should be prominently featured.

Process Documentation:

• Showcase examples of how design processes were managed, including concept development, storyboarding, and asset hand-off.

• Demonstrate understanding of responsive design principles and their application in creating adaptable web assets.

• Illustrate the workflow for ensuring brand consistency across diverse marketing materials.

• Include case studies or examples that highlight the use of AI tools or data analysis to inform design decisions and improve campaign performance.

📝 Enhancement Note: The emphasis on a "portfolio showcasing high-performing ads" and the need to "iterate on creative based on performance metrics" indicates that the portfolio should not just be a collection of aesthetically pleasing work, but a demonstration of design's direct impact on marketing outcomes. This aligns with the broader GTM and RevOps focus on measurable results.

💵 Compensation & Benefits

Salary Range: $65,000 - $80,000 per year.

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance.

• Employee Assistance Program (EAP) for personal support.

• Flexible Paid Time Off (PTO) and paid Holidays.

• Basic Life and Accidental Death & Dismemberment (AD&D) Insurance.

• Hospital Indemnity Insurance.

• Voluntary Critical Illness Insurance.

• Long-term and Short-term Disability Insurance coverage.

• Voluntary Accident Insurance.

• Flexible Savings Account (FSA) for pre-tax healthcare or dependent care expenses.

• 401(k) retirement plan with employer match.

Working Hours: Standard 40 hours per week, consistent with a full-time exempt position.

📝 Enhancement Note: Given the role's remote nature and the specified salary range in the US, this compensation aligns with mid-level designer roles. The provided benefits package is robust and typical for a full-time position, offering a strong safety net and retirement savings support, which are key considerations for operations professionals seeking long-term stability.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology / Clinical Trials. 83bar operates in the specialized field of patient recruitment and engagement for clinical trials and medical devices. This industry demands a high degree of precision, compliance, and a deep understanding of patient journeys, influencing marketing approaches to be both empathetic and effective.

Company Size: The provided data does not explicitly state company size, but typical "ats" job postings often come from companies ranging from startups to mid-sized enterprises. For a specialized role like this, it's likely a growing company aiming to scale its marketing efforts.

Founded: The founding date is not provided. However, the company's mission suggests it is likely a modern, technology-driven organization focused on innovation in patient recruitment.

Team Structure:

• This role likely sits within the Marketing department, collaborating closely with marketing managers, campaign strategists, and potentially sales enablement teams.

• The designer will work cross-functionally with product marketing, clinical operations, and potentially data analytics teams to ensure creative aligns with business goals and patient needs.

Methodology:

• Data-Driven Design: A core operational principle is the integration of performance data into the design process, focusing on conversion optimization and A/B testing.

• Agile Creative Development: The role implies a dynamic workflow, managing multiple campaign assets concurrently and adapting designs based on real-time feedback and performance metrics.

• Patient-Centricity: All marketing efforts, including design, are geared towards effectively reaching and engaging patients for clinical trials, requiring a sensitive and informed approach to creative.

Company Website: https://www.83bar.com

📝 Enhancement Note: The industry context of healthcare and clinical trials is crucial. Marketing in this space often involves navigating complex regulatory requirements (MLR) and communicating sensitive information, which impacts design choices and requires a thoughtful approach beyond purely aesthetic considerations. This is a key differentiator for candidates.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role is for an individual with 4+ years of experience, capable of independent execution and contributing strategically to campaign development. It sits beyond entry-level design roles and offers a pathway to more senior or specialized design positions.

Reporting Structure: The Marketing Designer likely reports to a Marketing Manager or Director. They will collaborate closely with campaign managers and potentially other marketing specialists.

Operations Impact: The Marketing Designer's impact is directly tied to the effectiveness of marketing campaigns in driving patient recruitment and engagement. High-performing creative assets directly contribute to lead generation, conversion rates, and ultimately, the success of clinical trials and business objectives. Their work is integral to the Go-To-Market (GTM) strategy.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas like performance advertising creative, conversion-focused web design, or motion graphics for digital campaigns.

• Leadership: Potential to mentor junior designers or lead design initiatives for key projects as the company grows.

• Strategic Contribution: Increased involvement in campaign strategy, creative direction, and potentially brand development as their understanding of the business and market deepens.

• Skill Expansion: Opportunities to further develop skills in UI/UX prototyping, advanced AI creative tools, and data analysis for design iteration.

📝 Enhancement Note: For operations professionals, understanding how this design role contributes to the broader GTM strategy is key. The growth path emphasizes not just creative skill development but also strategic input and performance impact, aligning with the data-driven nature of revenue and sales operations.

🌐 Work Environment

Office Type: Fully Remote. This position operates entirely remotely, offering flexibility and the ability to work from anywhere within the specified US states.

Office Location(s): The role is open to candidates residing in AL, AZ, CT, DE, FL, GA, IA, IL, IN, KS, LA, MA, MD, ME, MI, MN, MO, NC, NJ, OH, PA, SC, SD, TN, TX, VA, and WI.

Workspace Context:

• As a remote role, the workspace is the individual's home office. Success relies on self-discipline, effective time management, and strong communication skills.

• Collaboration will primarily occur through digital tools, requiring proficiency in project management software, video conferencing, and shared design platforms.

• Access to necessary design software and hardware is expected, with potential company stipends or reimbursements.

Work Schedule: The standard work schedule is 40 hours per week, typical for a full-time exempt position. While remote, adherence to deadlines and responsiveness during core business hours will be expected to facilitate seamless collaboration with the team.

📝 Enhancement Note: The fully remote nature necessitates a self-starter attitude. For operations candidates, this highlights the importance of asynchronous communication skills and the ability to manage projects and collaborate effectively within a distributed team environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation/Technical Interview: A session where candidates present their portfolio, discussing specific projects, design choices, and their impact on campaign performance. Expect questions about your process, tool proficiency, and problem-solving approach.

• Skills Assessment: Potentially a design challenge or exercise to evaluate practical skills in areas like ad creation, landing page design, or concept development.

• Team/Hiring Manager Interview: A discussion focused on cultural fit, collaboration style, understanding of marketing strategy, and how you envision contributing to 83bar's goals.

• Final Interview: May involve senior leadership to discuss overall fit and strategic alignment.

Portfolio Review Tips:

• Highlight Performance: Emphasize projects where your design directly led to measurable results (e.g., increased conversion rates, improved CTR, lead generation). Quantify achievements whenever possible.

• Showcase Process: Clearly articulate your design process, from understanding the brief to concept development, iteration, and final execution. Detail how you used tools like Webflow, Adobe Suite, or AI.

• Demonstrate Versatility: Include a range of work, from performance ads and landing pages to branding and email design, showcasing your breadth of skills.

• Explain Strategic Thinking: Be prepared to discuss the strategic thinking behind your designs. Why did you make certain choices? How did your design address the campaign objectives and target audience?

• Webflow Proficiency: Clearly showcase projects built or managed within Webflow, detailing the complexity and functionality achieved.

• AI Integration: If applicable, highlight projects where AI tools were used and explain the benefits gained (e.g., efficiency, concept generation).

Challenge Preparation:

• Prepare to create ad concepts or landing page mockups under a time constraint, focusing on conversion optimization.

• Be ready to discuss your approach to A/B testing creative and how you'd interpret performance data to refine designs.

• Practice articulating your design rationale clearly and concisely, as if presenting to a marketing team.

📝 Enhancement Note: The emphasis on a "portfolio showcasing high-performing ads" and the need to "iterate on creative based on performance metrics" indicates that the portfolio should not just be a collection of aesthetically pleasing work, but a demonstration of design's direct impact on marketing outcomes. This aligns with the broader GTM and RevOps focus on measurable results. The interview process will likely probe your understanding of conversion science and performance marketing.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, illustration, video editing, and motion graphics (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro).

• Webflow: The primary platform for building and deploying websites and landing pages. Expert-level proficiency is required.

• Figma (Preferred): For UI/UX prototyping, wireframing, and collaborative design workflows.

• Generative AI Tools: Adobe Firefly, Midjourney, DALL-E, or similar for accelerating creative processes.

Analytics & Reporting:

CRM & Automation:

• Experience with marketing automation platforms or CRM systems is not explicitly required but understanding how designs integrate into email marketing workflows or campaign management tools would be beneficial.

📝 Enhancement Note: The explicit requirement for "Webflow Expert" and "Adobe Creative Suite Mastery" are critical technical skills. The mention of "AI-Augmented Workflow" and "Data-Driven Design" (preferred) signals a modern MarOps stack that values efficiency and performance measurement.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong focus on measurable outcomes, where design success is directly tied to campaign performance and conversion rates.

• Data-Informed: Decisions are driven by data and performance metrics, encouraging iterative design based on A/B testing and analytics.

• Collaborative: A team environment where designers work closely with marketing strategists, campaign managers, and potentially other stakeholders to achieve shared goals.

• Innovative: Encouragement to leverage new technologies, including AI, to enhance creative output and efficiency.

• Brand Integrity: Commitment to maintaining brand consistency while pushing creative boundaries.

Collaboration Style:

• Primarily digital, utilizing project management tools, video conferencing, and collaborative design platforms.

• Open communication is key, with an expectation for designers to actively participate in strategy discussions and provide design-led insights.

• Emphasis on clear briefs, constructive feedback, and efficient hand-offs to ensure seamless execution of marketing campaigns.

📝 Enhancement Note: The culture appears to be a blend of creative exploration and rigorous performance tracking, common in growth-focused marketing operations teams. Understanding how design contributes to the overall GTM engine is paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge is consistently creating visually appealing designs that also drive high conversion rates, requiring a deep understanding of user psychology and marketing science.

• Rapid Iteration: Keeping pace with campaign performance data and iterating on creative quickly to optimize results can be demanding.

• Technical Constraints: Designing for multiple platforms and ensuring technical compatibility (e.g., email rendering, responsive web design) requires meticulous attention to detail.

• MLR Compliance (if applicable): Navigating the healthcare industry's regulatory landscape can add complexity and require careful adherence to guidelines.

Learning & Development Opportunities:

• Advanced Webflow Techniques: Deepening expertise in Webflow for more complex interactions, animations, and integrations.

• Performance Marketing Creative: Developing a more profound understanding of ad psychology, targeting strategies, and creative testing methodologies.

• UI/UX Specialization: Expanding skills in user interface and user experience design, potentially leading to UX-focused roles.

• AI in Design: Staying at the forefront of AI tool integration for creative workflows and exploring new applications.

• Healthcare Marketing Nuances: Gaining deeper insight into patient recruitment strategies and healthcare industry compliance.

📝 Enhancement Note: The challenges highlight the dynamic and results-driven nature of modern marketing design, especially within a regulated industry. Growth opportunities point towards specialization and strategic development, aligning with career progression in operations-adjacent fields.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad or landing page that significantly outperformed expectations. What were the key design elements, and what was the impact?" (Focus on quantifiable results and your strategic approach.)

• "How do you balance creative aesthetics with conversion optimization goals in your design process?" (Discuss your methodology for integrating data and user psychology.)

• "Walk us through your process for building a responsive landing page in Webflow. What are the critical steps and considerations?" (Demonstrate your technical workflow and understanding of best practices.)

Company & Culture Questions:

• "What attracts you to 83bar's mission in patient recruitment and clinical trials?" (Show genuine interest and understanding of their market.)

• "How do you approach ensuring brand consistency across diverse marketing channels, especially when working remotely?" (Highlight your organizational and communication skills.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your solution (design process), and the measurable outcome.

• Quantify Everything: Use numbers (percentages, dollar amounts, conversion lifts) to demonstrate the impact of your designs.

• Showcase Webflow Work: Dedicate specific time to highlight your Webflow projects, explaining the complexity and functionality.

• Explain Your "Why": Be ready to articulate the strategic reasoning behind your design choices, connecting them to campaign goals and user behavior.

• Be Prepared for Technical Deep Dives: Have answers ready for questions about specific tools, techniques, and problem-solving scenarios.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating a blend of creative talent and a business-oriented mindset. Operations candidates should highlight their ability to connect design execution to measurable business outcomes and strategic goals.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on the 83bar careers portal.

• Portfolio Customization: Tailor your portfolio to highlight projects that best demonstrate your proficiency in performance advertising, conversion-optimized landing pages, and Webflow. Prioritize case studies with quantifiable results.

• Resume Optimization: Ensure your resume clearly lists your experience with Adobe Creative Suite, Webflow, HTML/CSS, and any relevant AI tools. Use keywords found in the job description and quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, strategic thinking, and the performance impact of your work. Prepare to discuss your experience with A/B testing and conversion science.

• Company Research: Familiarize yourself with 83bar's mission, services, and target audience. Understand their approach to patient recruitment and the healthcare technology space.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.