Manager, Product Strategy & GtM

📍 Job Overview

Job Title: Manager, Product Strategy & GtM

Company: Visa

Location: London, United Kingdom

Job Type: Full-time

Category: Go-To-Market Strategy & Product Management

Date Posted: January 13, 2026

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Drive strategic product development and go-to-market (GtM) execution for Visa's core products and solutions within the UK & Ireland market.

• Develop and champion client-specific product strategies and value propositions, directly influencing revenue generation and market penetration.

• Act as a key liaison between internal cross-functional teams, European Product Hubs, and external client stakeholders to align on strategic objectives and deliver joint priorities.

• Manage and optimize GtM structures and processes to accelerate product adoption, drive revenue, and achieve long-term strategic goals.

• Contribute to the overall direction of customer and account strategy, ensuring alignment with Visa's global initiatives and local market needs.

📝 Enhancement Note: This role sits at the intersection of product strategy and go-to-market execution, requiring a strong blend of commercial acumen, client-facing experience, and strategic planning abilities. The emphasis on "delivering positive change" and "business cases" suggests a focus on measurable impact and ROI.

📈 Primary Responsibilities

• Lead the day-to-day management of Visa customer product strategy, encompassing both short-term tactical plans and long-term strategic vision, ensuring alignment with the Country Manager.

• Facilitate high-impact cross-functional communications, both formal and informal, to ensure matrixed teams are synchronized and actively contributing to strategic objectives.

• Cultivate deep understanding of client pain points and needs by collaborating closely with counterparts within assigned financial institutions, building robust relationships across technology, business, and delivery functions.

• Support Account Executives and the Country Manager in client engagements, managing the end-to-end process including stakeholder mapping, proposition workshops, progress tracking, and necessary escalations.

• Coordinate and refine product narratives and responses for critical client engagements, such as Request for Information (RfIs), Request for Proposals (RfPs), proposition workshops, and detailed product deep dives.

• Proactively identify new revenue opportunities and collaborate with Account Executives, market leadership, UK&I Product, Hub teams, Value-Added Services, and Sales Excellence to accelerate Annual Additional Net Revenue (AANR) with a swift time-to-revenue.

• Drive the execution of the Visa 2030 strategy, focusing on the adoption of innovative use cases and payment forms like Visa Intelligent Commerce and Visa Account-to-Account (A2A).

• Lead annual planning initiatives for the UK & Ireland region, maintaining close liaison with the Country Manager, Account Executives, Product Owners, and the UK&I Leadership Team.

📝 Enhancement Note: The responsibilities highlight a hands-on approach to strategy development and execution, requiring the candidate to not only strategize but also to actively manage processes, build relationships, and drive sales pipeline progression, particularly through the use of tools like MS Dynamics.

🎓 Skills & Qualifications

Education: Educated to degree level or equivalent professional experience.

Experience: 5-10 years of experience in product strategy, go-to-market, or related client-facing roles, preferably within the financial services or payments industry.

Required Skills:

• Deep understanding of the Irish Financial Services & payments ecosystem, including new and emerging trends, regulatory landscape, and existing issuer capabilities.

• Proven ability to quickly grasp and articulate complex Visa Consumer Solutions, encompassing propositions, revenue and adoption levers, and required Product Owner support.

• Demonstrated experience in leading end-to-end product and proposition narratives for Financial Services companies, confidently pitching a range of products and use cases to diverse audiences, including senior management, product, and technical teams.

• Exceptional communication and interpersonal skills, with a strong ability to influence multiple stakeholders both internally and externally, particularly within a complex 'matrixed' organizational structure.

• Proven project management capabilities, with the ability to manage multiple small to mid-sized projects concurrently using a proactive and organized approach.

• Strategic mindset coupled with a structured approach to go-to-market planning, with the ability to quickly identify and address blockers to expedite time-to-launch and revenue.

Preferred Skills:

• Experience with CRM tools, specifically MS Dynamics, for opportunity progression and pipeline management.

• Familiarity with specific Visa products and strategic initiatives such as Visa Intelligent Commerce and Visa A2A.

• Experience in developing and presenting business cases and value cases for new product introductions or strategic initiatives.

• Fluency in additional European languages relevant to Visa's operations.

📝 Enhancement Note: The requirements emphasize a blend of deep industry knowledge, client relationship management, strategic planning, and execution capabilities. The mention of "Irish Financial Services" suggests a specific regional focus, though the role is London-based.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrable experience in developing and presenting comprehensive product strategy documents, including market analysis, competitive landscape, and strategic recommendations.

• Case studies showcasing successful end-to-end go-to-market campaign execution, highlighting strategy, channel activation, and measurable results.

• Examples of client-specific proposition development, illustrating how customer needs were translated into viable product offerings and business cases.

Process Documentation:

• Workflow designs for managing cross-functional product initiatives and GtM activities, emphasizing clear roles, responsibilities, and communication protocols.

• Methodologies for tracking and reporting on product adoption, revenue generation, and client satisfaction metrics.

• Frameworks for assessing market trends, identifying new opportunities, and translating them into actionable product strategies and GtM plans.

• Documentation of stakeholder management processes, including engagement strategies and escalation paths for complex client projects.

📝 Enhancement Note: While not explicitly stated, a role of this nature would benefit from a portfolio that showcases strategic thinking, GtM planning, client engagement, and quantifiable results, particularly in driving revenue and adoption for financial products.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Manager-level Product Strategy & GtM role in London, with 5-10 years of experience, a competitive salary range is estimated between £70,000 - £95,000 per annum. This range accounts for the strategic nature of the role, the responsibility for revenue generation, and the cost of living in London.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off, including vacation, sick leave, and public holidays.

• Retirement savings plan with company matching contributions.

• Opportunities for professional development, including training, certifications, and conference attendance.

• Employee assistance programs for mental health and well-being support.

• Potential for performance-based bonuses and long-term incentive plans.

• Hybrid work model offering flexibility between office and remote work.

Working Hours: Standard full-time working hours, typically 40 hours per week, with flexibility often available to accommodate project needs and individual work styles within a hybrid framework.

📝 Enhancement Note: Salary is an estimate based on London market data for similar roles and experience levels. Specific compensation will be determined by Visa based on candidate qualifications, experience, and internal equity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Payments Technology & Financial Services. Visa is a global leader, facilitating secure and innovative digital transactions across the globe, impacting billions of consumers and businesses daily. This context means operating in a highly regulated, fast-paced, and technologically evolving environment.

Company Size: Large Enterprise. Visa is a multinational corporation with tens of thousands of employees worldwide, offering significant opportunities for career growth, cross-functional collaboration, and exposure to diverse markets and business units.

Founded: 1958. With decades of history, Visa has a strong legacy in the payments industry, continuously adapting and innovating to stay at the forefront of financial technology. This history suggests a culture that values stability, reliability, and forward-thinking innovation.

Team Structure:

• The role is part of a product strategy and go-to-market team, likely structured within a regional or country-specific business unit (UK & Ireland).

• It operates within a matrixed environment, requiring close collaboration with Account Executives, Country Managers, European Product Hubs, Sales Excellence, and potentially Value-Added Services teams.

Methodology:

• Data-driven decision-making is paramount, leveraging market insights, client feedback, and performance metrics to inform product strategy and GtM execution.

• Agile methodologies may be employed for product development and launch cycles, emphasizing iterative progress and rapid adaptation.

• A strong focus on client-centricity, ensuring all strategies and propositions are designed to meet and exceed customer needs and pain points.

• Emphasis on strategic planning and execution, balancing short-term revenue goals with long-term strategic vision (e.g., Visa 2030 strategy).

Company Website: https://usa.visa.com/

📝 Enhancement Note: Visa's global scale and leadership in payments mean this role operates within a dynamic, competitive, and highly regulated industry. The company culture likely emphasizes innovation, collaboration, and a strong commitment to its mission of uplifting economies.

📈 Career & Growth Analysis

Operations Career Level: This is a Manager-level position, indicating a mid-to-senior level role with significant responsibility for strategy development, execution, and stakeholder management. It requires a blend of strategic thinking and operational execution.

Reporting Structure: The role operates within a complex matrixed environment. While reporting to a specific manager (likely within Product or Country Management), it requires extensive collaboration and influence across various internal teams (Account Executives, Product Owners, Hub Teams) and external client organizations.

Operations Impact: This role directly impacts Visa's revenue and market position by shaping product strategies, driving go-to-market execution, and fostering strong client relationships. Successful product adoption and revenue generation for both Visa and its clients are key performance indicators.

Growth Opportunities:

• Specialization: Deepen expertise in specific product verticals (e.g., consumer payments, commercial solutions, new payment flows) or GtM strategies within the payments industry.

• Leadership: Progress to senior management or director roles within Product Strategy, GtM, or Account Management teams, potentially leading larger teams or broader market responsibilities.

• Cross-Functional Mobility: Transition into related roles such as Product Management, Sales Strategy, Business Development, or regional leadership positions within Visa.

• Global Exposure: Opportunities to work on international initiatives or relocate to other Visa markets, given the company's global presence.

📝 Enhancement Note: Career progression in this role hinges on demonstrating strategic impact, strong client relationship management, successful GtM execution, and the ability to navigate complex organizational structures.

🌐 Work Environment

Office Type: Hybrid position, meaning a blend of in-office and remote work. The specific number of days in the office will be confirmed by the Hiring Manager, but it suggests a collaborative office environment designed for teamwork and client interaction.

Office Location(s): London, United Kingdom. This is a major financial hub, offering excellent connectivity and access to talent. The specific office location within London will likely be a modern corporate facility.

Workspace Context:

• The London office is expected to provide a professional and collaborative workspace conducive to strategic planning, client meetings, and team collaboration.

• Access to standard corporate IT infrastructure, including communication tools, project management software, and potentially specialized analytics platforms.

• Opportunities for in-person interaction with colleagues from various departments, fostering knowledge sharing and building internal networks.

• The hybrid model allows for focused work at home while leveraging office presence for key meetings, brainstorming sessions, and team alignment.

Work Schedule: While the standard is 40 hours per week, the hybrid nature and the demands of client-facing roles in a global company often require flexibility. The role might involve occasional travel to Ireland and potentially other locations for client engagements or internal meetings.

📝 Enhancement Note: The hybrid work model reflects a modern approach to work-life balance while ensuring the benefits of in-person collaboration and client engagement are maintained.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Typically involves an HR or recruiter screening to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: A deeper dive into your experience, strategic thinking, and understanding of product strategy and GtM principles. Expect questions on past successes, challenges, and how you approach problem-solving.

• Cross-Functional/Team Interviews: Meetings with key stakeholders you would collaborate with (e.g., Account Executives, Product Owners, other Product Strategists) to assess teamwork, communication, and ability to influence.

• Case Study/Presentation: You may be asked to prepare a presentation or analyze a case study related to product strategy, GtM planning, or a client scenario. This is where your portfolio can shine.

• Final Interview: Potentially with senior leadership to confirm strategic alignment and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your most impactful projects that best demonstrate your ability in product strategy, GtM execution, client engagement, and revenue generation.

• Quantify Impact: For each project, clearly articulate the business problem, your role, the strategy/solution developed, the execution steps, and most importantly, the measurable results (e.g., revenue growth, market share increase, adoption rates, cost savings). Use metrics relevant to the payments industry.

• Showcase Process: Detail the processes you followed, including market research, stakeholder alignment, proposition development, GtM planning, and performance tracking. Highlight any process improvements you implemented.

• Client Focus: Include examples where you successfully understood and addressed client needs, building strong business cases and value propositions.

• Structure for Clarity: Organize your portfolio logically, perhaps chronologically or by type of project. Use clear headings, concise descriptions, and compelling visuals if applicable. Be prepared to walk through your portfolio confidently.

Challenge Preparation:

• GtM Scenario: Be ready to outline a GtM strategy for a new Visa product or a strategic initiative in the UK&I market. Consider target audience, channels, messaging, KPIs, and potential challenges.

• Client Problem-Solving: Prepare to discuss how you would address a specific client pain point or opportunity related to payments technology, leveraging Visa's capabilities.

• Strategic Thinking: Practice articulating your strategic vision for the future of payments in the UK&I market and how Visa can lead.

📝 Enhancement Note: Visa likely looks for candidates who can not only strategize but also execute effectively, demonstrating a clear understanding of how their work translates into tangible business outcomes and positive client relationships.

🛠 Tools & Technology Stack

Primary Tools:

• CRM: MS Dynamics is explicitly mentioned, suggesting proficiency in managing sales pipelines, tracking opportunities, and utilizing CRM data for strategic insights.

• Product Management Tools: While not specified, expect exposure to tools for roadmap planning, feature prioritization, and product lifecycle management.

• Collaboration Suites: Microsoft Office Suite (Word, Excel, PowerPoint) for documentation, analysis, and presentations; collaboration platforms like Microsoft Teams for internal communication.

Analytics & Reporting:

• Data Analysis Tools: Advanced Excel skills are essential for financial modeling and data manipulation. Experience with business intelligence tools (e.g., Tableau, Power BI) would be beneficial for creating dashboards and reports.

• Reporting Platforms: Ability to generate and interpret reports on sales pipeline, product adoption, revenue, and market performance.

CRM & Automation:

• Sales Automation: Understanding of how CRM systems integrate with sales processes to drive efficiency and track progress.

• Workflow Automation: Familiarity with tools or concepts that automate repetitive tasks within GtM processes or client engagement workflows.

📝 Enhancement Note: Proficiency in MS Dynamics is a key requirement. Broader experience with data analysis, reporting, and CRM systems is crucial for success in this role, enabling data-driven strategy and performance tracking.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A core value at Visa, emphasizing understanding and addressing customer needs and pain points to drive mutual success. This translates to building strong client relationships and developing relevant product propositions.

• Innovation: Visa constantly seeks to innovate in payments technology and customer experience. This role requires a forward-thinking mindset to identify and champion new use cases and payment forms.

• Integrity: Operating in the financial sector demands the highest standards of integrity, trust, and ethical conduct in all dealings with clients and internal stakeholders.

• Excellence: A commitment to high performance, delivering exceptional results, and continuously improving processes and outcomes. This includes rigorous analysis and strategic planning.

• Collaboration: Given the matrixed environment, a strong emphasis on teamwork, open communication, and building consensus across diverse teams and functions is essential.

Collaboration Style:

• Proactive and relationship-driven, actively seeking out stakeholders to build alignment and drive initiatives forward.

• Influential, using data and strong communication to persuade and gain buy-in from internal and external partners.

• Structured and organized, ensuring clear communication channels, defined responsibilities, and regular progress updates.

• Results-oriented, focusing on shared goals and delivering tangible outcomes for Visa and its clients.

📝 Enhancement Note: Visa's values likely promote a professional, collaborative, and results-driven environment where innovation and customer focus are highly prized, especially within its global operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Matrixed Environments: Effectively influencing and collaborating with diverse stakeholders across different departments and geographies without direct authority.

• Rapid Market Evolution: Keeping pace with evolving payment technologies, consumer behaviors, and regulatory changes in the dynamic FinTech landscape.

• Balancing Short-Term vs. Long-Term Goals: Juggling immediate revenue targets with the strategic imperatives of long-term product development and market positioning.

• Client Complexity: Managing diverse client needs, technical capabilities, and internal decision-making processes within partner financial institutions.

• Data Integration & Analysis: Ensuring seamless data flow and deriving actionable insights from complex datasets across various systems.

Learning & Development Opportunities:

• Industry Expertise: Deepen knowledge of the payments ecosystem, FinTech trends, and regulatory frameworks through internal resources, industry events, and market analysis.

• Product Strategy & GtM Skills: Develop advanced skills in market segmentation, value proposition design, product roadmapping, and integrated GtM campaign planning.

• Leadership Development: Opportunities to hone influencing, negotiation, and stakeholder management skills, preparing for future leadership roles.

• Cross-Functional Exposure: Gain a holistic understanding of Visa's business operations by working closely with sales, marketing, technology, and finance teams.

📝 Enhancement Note: This role offers significant opportunities for professional growth by tackling complex challenges within a leading global organization, fostering continuous learning and career advancement in the payments industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a product strategy for a new market or customer segment. What was your process, and what were the key outcomes?" (Focus on market analysis, value proposition, GtM planning, and metrics.)

• "How would you approach developing a go-to-market strategy for a new payment solution like Visa Intelligent Commerce in the UK&I market?" (Demonstrate understanding of target audience, channels, messaging, and KPIs.)

Company & Culture Questions:

• "What do you know about Visa's 2030 strategy, and how do you see this role contributing to it?" (Research Visa's strategic priorities and connect your role to them.)

• "How do you approach building relationships and influencing stakeholders in a matrixed organization?" (Provide examples of successful collaboration and communication strategies.)

Portfolio Presentation Strategy:

• STAR Method: Structure your portfolio examples using the STAR method (Situation, Task, Action, Result) to clearly articulate your contributions and impact.

• Visual Aids: If presenting digitally, use clean, professional slides with key metrics and visuals to support your narrative. Avoid overly text-heavy slides.

• Concise Storytelling: Focus on telling a compelling story for each project, highlighting the problem, your unique contribution, and the quantifiable business impact.

• Client Value Focus: Emphasize how your work delivered value to both Visa and its clients. Be prepared to discuss ROI and commercial impact.

• Adaptability: Be ready to tailor your presentation based on the interviewer's interests and the flow of the conversation.

📝 Enhancement Note: Visa likely seeks candidates who can demonstrate strategic thinking, strong execution capabilities, client focus, and the ability to thrive in a complex, global organization. Your portfolio should serve as concrete evidence of these competencies.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided on the Visa careers portal.

• Tailor your Resume: Highlight experience in product strategy, go-to-market execution, financial services, client engagement, and stakeholder management. Quantify achievements with specific metrics related to revenue, adoption, or market growth.

• Prepare your Portfolio: Select 3-5 key projects that best showcase your strategic thinking, GtM planning, client problem-solving, and quantifiable results. Be ready to present these concisely, emphasizing your role and the business impact.

• Research Visa: Familiarize yourself with Visa's mission, values, 2030 strategy, and recent product launches, particularly in the UK & Ireland. Understand their competitive landscape and key initiatives.

• Practice Interview Questions: Prepare detailed responses to common interview questions using the STAR method, focusing on demonstrating strategic acumen, leadership, and collaboration skills relevant to a product strategy and GtM role.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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