Lead Web Designer

📍 Job Overview

Job Title: Lead Web Designer

Company: VERB Interactive

Location: Halifax, Nova Scotia, Canada

Job Type: Full-Time

Category: Digital Design & Web Development Operations

Date Posted: February 23, 2026

Experience Level: 10+ Years

Remote Status: Remote Eligible (Hybrid)

🚀 Role Summary

• Lead the strategic direction and creative execution of web design initiatives for a digital marketing agency, focusing on crafting compelling digital experiences for global clients.

• Drive the architectural design of web platforms, balancing narrative-driven storytelling with performance-driven design and user-centric principles.

• Champion best practices in UX, responsive design, accessibility, and scalable design systems to ensure long-term client growth and digital ecosystem integrity.

• Collaborate closely with development teams, project managers, and technical leads to ensure design integrity, uphold project timelines, and manage stakeholder expectations effectively.

• Integrate emerging digital trends, including AI-driven systems and advanced interaction patterns, to elevate client offerings and maintain a competitive edge in the digital landscape.

📝 Enhancement Note: This role is positioned as a senior leadership position within the web design function, emphasizing both strategic oversight and hands-on contribution. The "Lead" title suggests significant responsibility for guiding a team and setting design direction, rather than purely individual contributor work. The focus on "digital ecosystems" and "performance-driven design" indicates a strong alignment with GTM (Go-To-Market) operations, where design directly impacts user acquisition, engagement, and conversion metrics.

📈 Primary Responsibilities

• Spearhead the conceptualization and execution of web design projects, ensuring all creative decisions align with brand identity, user intent, business objectives, and client vision.

• Develop innovative design concepts that seamlessly blend emotional storytelling with intuitive usability, creating elevated, modern, and on-brand digital experiences.

• Actively advocate for and implement UX principles, responsive design best practices, accessibility standards (WCAG compliance), and the development of scalable design systems.

• Foster strong collaborative relationships with development teams to uphold design integrity, ensure accurate implementation, and enhance overall product quality.

• Deliver clear, confident, and compelling presentations of creative concepts and strategic rationale to internal teams and external clients.

• Facilitate and lead live iteration sessions to refine designs, drive approvals, and ensure continuous improvement in the design process.

• Guide clients through the complexities of the digital landscape, offering strategic alterations and design solutions that maximize brand potential online, including accessibility enhancements.

• Partner with project managers and technical leads to establish realistic timelines, assess technical capabilities, and manage client expectations effectively.

• Proactively research and integrate emerging digital trends (e.g., AI, motion design, advanced interaction patterns) to ensure client solutions are cutting-edge and impactful.

• Identify opportunities for process optimization, craft elevation, and refined team collaboration within the design and development workflows.

• Champion a culture of continuous improvement and intentional evolution across all digital touchpoints and client engagements.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership, hands-on design execution, and cross-functional collaboration, typical for a senior role within a creative agency operating in a GTM context. The emphasis on "performance-driven design" and "conversion" suggests a focus on design's impact on business outcomes, a critical aspect of Revenue Operations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, candidates are expected to possess a strong theoretical understanding of design principles and digital strategy, often gained through formal education or extensive self-study and practical application.

Experience: A minimum of 10 years of progressive experience in digital design, with a primary focus on web-based projects, is required. This experience should demonstrate a proven track record of leading and executing successful web design initiatives.

Required Skills:

• Proven leadership experience in guiding multidisciplinary creative and technical teams within fast-paced, collaborative environments.

• Mastery of modern design and prototyping tools, with a mandatory proficiency in Figma for design, collaboration, and system development.

• Exceptional communication and presentation skills, capable of articulating complex digital concepts and design rationale persuasively to diverse audiences.

• Demonstrated ability to execute design projects from initial concept through to final implementation ("ability to do the work"), not just manage hand-offs.

• Deep understanding and practical application of User Experience (UX) principles, ensuring intuitive and engaging user journeys.

• Expertise in responsive design techniques and best practices to ensure optimal user experience across all devices.

• Strong grasp of web accessibility standards and best practices (e.g., WCAG) to create inclusive digital products.

• Ability to develop and maintain scalable design systems that support brand consistency and efficient future development.

• Strategic thinking capabilities to align design decisions with brand identity, user intent, and overarching business goals.

Preferred Skills:

• Experience within a digital marketing agency environment, understanding client-centric project workflows and demands.

• Familiarity with project management methodologies and tools used for tracking design and development progress.

• Basic understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with engineering teams.

• Experience with A/B testing and conversion rate optimization (CRO) principles as they relate to web design.

• Knowledge of SEO best practices and how they can be integrated into web design for improved organic visibility.

📝 Enhancement Note: The emphasis on Figma as a "must" is a significant technical requirement. The expectation that the Lead Web Designer can "do the work" implies a hands-on role, crucial for operational efficiency and detailed execution. The "10+ years" suggests a senior-level role requiring significant strategic and practical expertise.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 current, live websites where the candidate played a significant design leadership role.

• Detailed descriptions for each portfolio piece, clearly outlining the candidate's specific contributions, design process, strategic thinking, and the impact of their work.

• Evidence of sophisticated visual design, thoughtful user experience architecture, and strong web-led creative thinking.

• Demonstrations of how design decisions were informed by user intent, business goals, and brand identity.

Process Documentation:

• Showcase examples of how design processes were documented, streamlined, or improved under the candidate's leadership.

• Illustrate the candidate's approach to managing design workflows from concept to launch, including stakeholder communication and iteration.

• Provide evidence of how design systems were developed, implemented, and maintained to ensure consistency and efficiency.

• Demonstrate how accessibility and responsive design principles were integrated into the design and development workflow.

📝 Enhancement Note: For a Lead role, the portfolio is critical. It needs to go beyond just showcasing aesthetics and demonstrate strategic thinking, leadership, process management, and tangible results, aligning with operational efficiency and GTM impact. The requirement for "current sites" and "description of your role" emphasizes accountability and practical application.

💵 Compensation & Benefits

Salary Range: Based on the location (Halifax, Nova Scotia, Canada), the experience level (10+ years), and the seniority of the "Lead" title within a digital marketing agency, a competitive annual salary range for a Lead Web Designer would typically fall between CAD $90,000 and CAD $130,000. This estimate considers the cost of living in Halifax, industry benchmarks for senior design roles, and the specialized skills required.

Benefits:

• Generous Paid Time Off: Vacation time available from day one, plus an additional bonus week during the holidays.

• Annual Travel Credit: Provided for non-work-related personal travel, encouraging exploration and work-life balance.

• Office Perks: Complimentary snacks and drinks are available for those working from the office.

• Comprehensive Health Insurance: 75% premium share for Group Health Insurance, covering medical, dental, and vision.

• Health Spending Account: An additional account to supplement health insurance claims.

• Healthy Living Account: Support for wellness initiatives and healthy lifestyle choices.

• RRSP Matching Program: Company contributions to employee Registered Retirement Savings Plans.

• Parental/Pregnancy Leave Top-Up: Enhanced support for new parents.

• Flexible Work Arrangements: Remote and flexible work options are available.

• Commuter & Wellness Support: Discounts for transit and fitness facilities.

• Team Engagement: Participation in recreational sports teams.

• Professional Development: Access to a wide range of learning and development opportunities.

• Recognition Programs: Internal initiatives to acknowledge and reward employee contributions.

Working Hours: The role is structured around a standard 40-hour work week, with the flexibility offered by remote and hybrid arrangements allowing for a balanced approach to daily operations and personal life.

📝 Enhancement Note: The salary estimate is based on research for senior web design roles in Canada, specifically Halifax, factoring in the agency context and the "Lead" designation. The benefits package is detailed and robust, reflecting a company that invests in employee well-being and professional growth, which is attractive to experienced operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing Agency. VERB Interactive specializes in creating digital experiences for global clients, particularly in the travel and tourism sector, including destinations, resorts, and major travel brands. This industry context means a focus on visual appeal, storytelling, user engagement, and driving bookings or conversions.

Company Size: VERB Interactive is part of the Workable platform, indicating a mid-sized company, likely with a dedicated team structure across various disciplines (design, development, marketing, project management, client services). Company size is not explicitly stated but implied to be large enough to handle global clients and offer diverse benefits.

Founded: While the founding date isn't explicitly provided, the company's established presence and client roster suggest a history of consistent growth and adaptation in the digital space.

Team Structure:

• The Lead Web Designer will likely be part of a larger Creative or Digital Experience team, potentially reporting to a Creative Director or Head of Design.

• This role requires close collaboration with UX Designers, UI Designers, Front-End Developers, Project Managers, and Account Managers.

Methodology:

• VERB Interactive appears to adopt a client-centric, results-oriented approach, focusing on exceeding expectations and tackling challenging projects.

• The methodology likely involves a blend of agile project management for flexibility and iterative design processes to ensure client satisfaction and product excellence.

• Emphasis is placed on crafting experiences that are both emotionally engaging and performative, suggesting a data-informed approach to design decisions where applicable.

Company Website: https://www.verbinteractive.com/

📝 Enhancement Note: The company culture is described as balanced, fun, and focused on exceeding expectations, which can be appealing to operations professionals who value efficiency and impact. Their specialization in the travel industry implies a dynamic work environment with a focus on visual storytelling and user acquisition.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior leadership position within the web design discipline. It's a "Lead" role, indicating significant responsibility for setting design direction, mentoring junior team members, and influencing project strategy. This is a critical juncture for designers looking to move into management or advanced strategic roles, bridging creative execution with business objectives.

Reporting Structure: The Lead Web Designer will likely report to a Director-level position (e.g., Director of UX, Creative Director, or VP of Design), and will, in turn, lead and mentor other designers and potentially collaborate closely with development leads.

Operations Impact: The Lead Web Designer directly impacts revenue operations by creating digital experiences that are designed to engage, convert, and retain clients. Their work influences user acquisition, brand perception, and ultimately, the client's ability to achieve their business goals online. This role bridges creative vision with measurable business outcomes.

Growth Opportunities:

• Leadership Advancement: Potential to grow into a Director or VP of Design role, managing larger teams and broader strategic initiatives.

• Specialization: Deepen expertise in specific areas like advanced UX strategy, design systems architecture, or emerging technologies (AI in design).

• Client Strategy: Develop expertise in advising clients on digital strategy, becoming a key strategic partner in their GTM efforts.

• Process Innovation: Lead initiatives to refine and innovate the agency's design and development processes, enhancing overall operational efficiency and output quality.

• Mentorship: Develop strong mentorship skills by guiding and developing junior designers, contributing to talent development within the agency.

📝 Enhancement Note: The "Lead" title and the emphasis on strategic contribution and team leadership suggest significant potential for career growth within VERB Interactive, aligning with the career progression expectations of senior operations professionals.

🌐 Work Environment

Office Type: VERB Interactive is described as a "digital marketing agency located in downtown Halifax, Nova Scotia." While the job listing mentions remote and flexible work arrangements, it also implies an office presence where collaboration and in-person interaction can occur. The description suggests a hybrid model is likely.

Office Location(s): The primary office is in downtown Halifax, Nova Scotia, Canada. The company also operates with remote flexibility.

Workspace Context:

• Collaboration: The environment is described as "highly collaborative," suggesting an open and interactive workspace when in the office, fostering idea exchange and teamwork.

• Tools & Technology: The role requires mastery of modern design tools, with Figma being a mandatory requirement. Access to up-to-date technology and software is implied for a digital agency.

• Team Interaction: Opportunities for close interaction with multidisciplinary teams (developers, project managers, UX designers) are integral to the role's success, whether in person or through digital collaboration tools.

Work Schedule: A standard 40-hour work week is expected, with flexibility offered through remote and hybrid work arrangements. This allows operations professionals to manage their time effectively while ensuring project deadlines and client needs are met.

📝 Enhancement Note: The hybrid and remote-eligible nature of the role, combined with a collaborative office environment, offers a balanced work experience, which is a key consideration for many operations professionals seeking efficiency and flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application materials, focusing on resume and portfolio relevance to the "Lead Web Designer" role.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, detailing their role, design process, strategic thinking, and project outcomes for key case studies. This is a critical step for assessing leadership and hands-on capability.

• Skills Assessment: Potential for a design challenge or practical exercise to evaluate Figma proficiency, problem-solving skills, and ability to apply design principles under pressure.

• Team/Stakeholder Interviews: Meetings with potential peers, managers, and cross-functional team members (e.g., development leads, project managers) to assess cultural fit, collaboration style, and communication effectiveness.

• Final Interview: Discussion with senior leadership to evaluate strategic alignment, leadership potential, and overall fit within the agency's vision.

Portfolio Review Tips:

• Curate Selectively: Focus on your strongest, most relevant work, especially projects that demonstrate leadership, strategic impact, and hands-on execution.

• Tell a Story: For each project, clearly articulate the problem, your process, your specific contributions (especially as a leader), the challenges overcome, and the measurable results achieved.

• Highlight Leadership: Emphasize instances where you guided teams, mentored junior designers, or influenced strategic design decisions.

• Showcase Process: Detail your design methodology, including UX research, wireframing, prototyping, iteration, and collaboration with development.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved user engagement, reduced bounce rates).

• Demonstrate Figma Mastery: Be prepared to speak in detail about your workflow in Figma, including its use for design systems, prototyping, and team collaboration.

Challenge Preparation:

• Understand the Context: If a design challenge is given, ensure you understand the brief, the target audience, and the business objectives.

• Prioritize & Scope: For timed challenges, focus on delivering a high-quality solution for the core requirements, rather than getting bogged down in minor details.

• Communicate Your Thinking: Clearly articulate your assumptions, design choices, and rationale throughout the process.

• Focus on Core Skills: Prepare to demonstrate your proficiency in Figma, your understanding of UX/UI principles, and your ability to think strategically.

📝 Enhancement Note: The interview process emphasizes a strong portfolio and hands-on capability, typical for senior creative roles. Candidates should prepare to demonstrate not just design skills but also leadership, strategic thinking, and the ability to execute, aligning with the operational demands of a fast-paced agency.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mandatory requirement. Proficiency expected for UI design, prototyping, collaboration, and potentially design system management.

• Adobe Creative Suite: While Figma is primary, proficiency with Photoshop, Illustrator, and potentially After Effects (for motion design) is often beneficial for a web designer.

• Prototyping Tools: Figma's built-in prototyping capabilities are key, but familiarity with other tools may be advantageous.

Analytics & Reporting:

• Web Analytics Platforms: Familiarity with tools like Google Analytics to understand user behavior, track performance metrics, and inform design decisions.

• Heatmapping & User Recording Tools: Understanding tools like Hotjar or similar to visualize user interactions and identify areas for design improvement.

CRM & Automation:

• While not directly a CRM role, an understanding of how web design integrates with CRM systems and marketing automation platforms (e.g., for lead capture forms, landing pages) would be beneficial for GTM alignment.

📝 Enhancement Note: The explicit requirement for Figma mastery is a critical technical skill. Awareness of analytics and how design impacts conversion metrics is crucial for this role's contribution to revenue operations.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A strong focus on understanding and exceeding client expectations, delivering high-quality digital solutions that drive business results.

• Excellence & Craftsmanship: A commitment to high standards in design, innovation, and execution, striving to deliver work that is both beautiful and effective.

• Collaboration: A belief in the power of teamwork, with an emphasis on open communication, knowledge sharing, and mutual support across multidisciplinary teams.

• Adaptability & Continuous Learning: An embrace of new technologies, trends, and methodologies to stay at the forefront of the digital industry.

• Passion & Drive: A dedication to tackling challenging projects and a proactive approach to problem-solving and continuous improvement.

Collaboration Style:

• Multidisciplinary Integration: The team fosters a collaborative environment where designers, developers, project managers, and account managers work closely together, breaking down silos.

• Iterative Feedback: A culture that encourages constructive feedback and iterative refinement of designs and processes to achieve optimal outcomes.

• Knowledge Sharing: Encouragement of sharing insights, best practices, and learnings across teams to elevate collective expertise and efficiency.

📝 Enhancement Note: The company culture appears to value high performance, collaboration, and continuous improvement, which are key traits sought in operations professionals who drive efficiency and results.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Client Demands with Creative Vision: Effectively managing client expectations and feedback while maintaining design integrity and pushing creative boundaries.

• Keeping Pace with Rapid Digital Evolution: Continuously learning and integrating new technologies, design trends, and platform updates to ensure client solutions remain cutting-edge.

• Leading and Mentoring Diverse Teams: Inspiring and guiding multidisciplinary teams, often with varying skill sets and perspectives, towards a unified vision.

• Demonstrating ROI of Design: Clearly articulating and quantifying the business impact and return on investment of design decisions to clients and stakeholders.

• Process Optimization: Identifying and implementing improvements to existing design and development workflows to enhance efficiency, quality, and team collaboration.

Learning & Development Opportunities:

• Exposure to Global Brands: Working with a diverse portfolio of high-profile clients in the travel industry, offering varied design challenges and learning experiences.

• Industry Trend Integration: Opportunities to research, experiment with, and implement emerging digital trends and technologies.

• Mentorship & Skill Development: Access to learning resources and mentorship from senior leaders to enhance leadership, strategic, and technical design skills.

• Cross-Functional Learning: Gaining insights into other areas of digital marketing and agency operations through close collaboration with development and project management teams.

📝 Enhancement Note: The challenges presented are common in senior creative and operations roles, offering significant opportunities for professional growth and skill development. The agency's focus on innovation and client success provides a fertile ground for learning.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a web design project from concept to completion. What was your process, what challenges did you face, and what were the key outcomes?" (Focus on leadership, process, problem-solving, and results).

• "How do you ensure your designs are both aesthetically compelling and highly functional, meeting user intent and business goals?" (Prepare to discuss the balance between creativity and performance).

• "How do you approach integrating emerging digital trends, like AI or advanced interaction patterns, into your design work meaningfully?" (Showcase your forward-thinking and strategic application of trends).

Company & Culture Questions:

• "What interests you about VERB Interactive and our work with global travel brands?" (Research their client roster and recent projects).

• "How do you approach collaboration with development teams to ensure design integrity and a smooth implementation process?" (Highlight your communication and partnership skills).

• "Describe your understanding of accessibility in web design and how you ensure it's integrated into your projects." (Show your commitment to inclusive design).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, follow a clear story arc: Problem -> Your Role & Process -> Solution -> Results.

• Quantify Everything Possible: Use numbers to demonstrate impact. For example, "Increased conversion rate by 15%," or "Reduced user task completion time by 20%."

• Be Ready for Deep Dives: Anticipate questions about specific design choices, technical constraints, and iterative adjustments.

• Focus on Leadership: Clearly articulate your role in leading the project, mentoring others, and driving strategic decisions.

• Showcase Figma Proficiency: Be ready to discuss your workflow, custom components, and how you leverage Figma for collaboration and efficiency.

📝 Enhancement Note: Preparing for these types of questions will allow candidates to showcase their strategic thinking, leadership capabilities, and operational understanding of how design contributes to business success, which is crucial for a Lead role.

📌 Application Steps

To apply for this operations-focused Lead Web Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Curate your portfolio to prominently feature at least 5 live web projects where you demonstrated leadership and strategic impact. Ensure each project clearly outlines your specific role, design process, and quantifiable results.

• Resume Optimization: Tailor your resume to highlight your 10+ years of experience, leadership in digital design, mastery of Figma, and experience with UX principles, responsive design, and accessibility. Use keywords relevant to web design leadership and digital strategy.

• Interview Preparation: Practice articulating your design process, leadership experience, and how your work contributes to business objectives. Prepare to present your portfolio effectively, focusing on storytelling and demonstrable impact.

• Company Research: Thoroughly research VERB Interactive, their client portfolio (especially in the travel industry), and their overall approach to digital marketing and client success. Understand their values and culture to demonstrate alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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