Lead UX/UI Designer

📍 Job Overview

Job Title: Lead UX/UI Designer

Company: AIA

Location: Singapore (SG-Tampines Agency Building)

Job Type: Full-Time

Category: Design & User Experience

Date Posted: April 24, 2026

Experience Level: 10+ years

🚀 Role Summary

• Spearhead the definition and delivery of high-quality user experiences across AIA's digital tools and platforms, aligning with business objectives and user needs.

• Drive end-to-end user experience (UX) and user interface (UI) design execution, ensuring consistency, usability, accessibility, and compliance with AIA Group Design Standards.

• Act as a strategic design partner to business stakeholders and technology teams, championing user-centered design principles through research-driven insights and collaboration.

• Mentor and coach junior UX designers, uplifting overall design quality and fostering delivery excellence within the team.

• Translate complex user needs and business requirements into intuitive, effective, and measurable design solutions that enhance user satisfaction and business outcomes.

📝 Enhancement Note: This role is positioned as a senior individual contributor with leadership responsibilities, focusing on strategic design direction and team enablement within a large, established financial services organization. The emphasis on "regulated industries" and "compliance" suggests a need for meticulous attention to detail and adherence to strict guidelines.

📈 Primary Responsibilities

• Define and articulate digital tool strategies, collaborating with key stakeholders to secure buy-in and ensure alignment with broader organizational goals.

• Influence product strategy by proactively contributing user insights and design recommendations during early planning and prioritization phases, ensuring user needs are central to product development.

• Provide accurate design effort estimations to facilitate effective project planning and resource allocation for digital initiatives.

• Conduct rigorous reviews and provide guidance on design work to ensure the delivery of high-quality outcomes, maintain design consistency, enhance usability, and uphold AIA Group Design Standards.

• Coach and mentor offshore junior designers through constructive feedback, insightful design critiques, and targeted capability development initiatives.

• Lead the complete UX/UI design lifecycle, encompassing research, ideation, wireframing, prototyping, usability testing, design handover, and quality assurance (QA).

• Translate user needs and business requirements into intuitive, effective, and aesthetically pleasing design solutions that drive engagement and achieve business objectives.

• Maintain a meticulous level of attention to detail and ensure design consistency across all screens, user flows, and digital touchpoints.

• Produce clear, comprehensive design documentation to facilitate seamless development and implementation processes for engineering teams.

• Proactively identify potential UX/UI issues and propose actionable improvements, iterating on designs based on feedback from users, stakeholders, and delivery teams.

• Ensure all digital experiences across various platforms are consistent, accessible, compliant with AIA Group Design Standards, and meet local regulatory requirements.

• Plan and execute user research activities, including in-depth interviews, usability testing sessions, and surveys to gather critical user insights.

• Synthesize and translate complex research findings into actionable design recommendations and strategic opportunities to enhance user satisfaction and achieve business outcomes.

• Apply research insights to optimize existing user flows and inform the development of innovative design solutions.

• Monitor competitor UX/UI strategies within the insurance sector through regular benchmarking of digital experiences to identify opportunities for competitive advantage and continuous improvement.

• Facilitate workshops and design discussions with business stakeholders, project managers, and technical leads to foster shared understanding and drive consensus on design decisions.

• Balance competing user needs, business objectives, and technical constraints to arrive at practical, effective, and implementable design solutions.

• Communicate design rationale clearly and persuasively, leveraging user insights, data, and best practices to articulate the value of design decisions.

• Define and track key UX/UI performance indicators (KPIs), such as task completion rates, System Usability Scale (SUS) scores, Customer Satisfaction (CSAT), and in-app ratings.

• Drive iterative improvements to digital experiences based on user feedback, performance metrics, and evolving business requirements.

📝 Enhancement Note: The responsibilities highlight a need for a candidate who can not only execute design but also strategize, lead, and mentor. The emphasis on "end-to-end UX/UI design" and "design leadership" indicates a senior role requiring a blend of tactical execution and strategic influence.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 8 to 10 years of progressive experience in UX/UI design, with a strong track record of leading complex digital initiatives.

• Preference for candidates with experience in regulated industries such as finance, insurance, or healthcare, demonstrating an understanding of compliance and user trust.

• Proven experience in end-to-end UX/UI delivery, encompassing user research, interaction design, prototyping, and validation.

Required Skills:

• Mastery of Figma: Advanced proficiency in Figma for wireframing, prototyping, and creating high-fidelity interactive designs.

• Proficiency in Adobe Creative Suite: Strong command of relevant Adobe tools (e.g., Photoshop, Illustrator) for asset creation and manipulation.

• User Research Expertise: Demonstrated ability to plan, conduct, and synthesize qualitative and quantitative user research (interviews, surveys, usability testing).

• Interaction Design Principles: Deep understanding of interaction design principles to create intuitive and efficient user flows.

• Wireframing & Prototyping: Expertise in creating detailed wireframes and interactive prototypes to communicate design concepts.

• Usability Testing: Experience in planning and conducting usability tests to gather feedback and validate design solutions.

• Data-Informed Decision Making: Strong ability to leverage qualitative and quantitative data to inform design decisions and articulate business impact.

• Stakeholder Engagement: Excellent communication and interpersonal skills, with a proven ability to engage effectively with diverse stakeholders (business, technology, product).

• Design Leadership & Mentoring: Capacity to lead design efforts, provide constructive feedback, and mentor junior designers.

• Understanding of Accessibility Standards: Knowledge of WCAG or similar accessibility guidelines to ensure inclusive design.

• Familiarity with Front-End Technologies: Awareness of HTML, CSS, and JavaScript to ensure design feasibility and effective collaboration with developers.

Preferred Skills:

• Experience with A/B testing and experimentation for design optimization.

• Knowledge of design systems and experience in contributing to or maintaining them.

• Familiarity with agile development methodologies.

• Experience in conducting competitive UX/UI benchmarking and analysis.

• Understanding of design QA processes.

📝 Enhancement Note: The requirement for "Mastery of Figma" and "familiarity with front-end technologies" are critical technical proficiencies. The emphasis on data and stakeholder engagement highlights the need for strong analytical and soft skills beyond pure design execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase 3-5 detailed case studies demonstrating end-to-end UX/UI design projects, highlighting your role, process, challenges, and outcomes.

• Problem-Solution-Outcome Framework: Structure case studies to clearly articulate the problem addressed, the design solutions implemented, and the measurable outcomes achieved (e.g., improved conversion rates, reduced task completion time, increased user satisfaction).

• Demonstration of Design Process: Visually represent your design process, including user research, ideation, wireframing, prototyping, user testing, and iteration.

• Tool Proficiency Showcase: Include examples that clearly demonstrate your mastery of Figma and Adobe Creative Suite.

• Impact Metrics: Quantify the impact of your designs using relevant UX/UI KPIs (e.g., SUS scores, CSAT, task completion rates, error reduction) where possible.

Process Documentation:

• Examples of clear and concise design documentation (e.g., user flows, wireframes, interaction specs) that facilitate effective handover to development teams.

• Evidence of how you have used research findings to inform and iterate on design solutions, demonstrating a structured approach to design optimization.

• Instances where you have ensured design consistency and adherence to established design standards and guidelines.

📝 Enhancement Note: A strong portfolio is paramount for this role. It should not only display visual design skills but also a deep understanding of the UX process, problem-solving capabilities, and the ability to demonstrate tangible business impact through data and case studies.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health Insurance: Including medical, dental, and vision coverage for employees and dependents.

• Generous Paid Time Off: Annual leave, sick leave, and public holidays.

• Retirement Savings Plan: Contributions to a national provident fund or company-sponsored retirement plan.

• Professional Development: Opportunities for training, workshops, conferences, and certifications to enhance UX/UI skills.

• Employee Assistance Program (EAP): Confidential counseling and support services for personal and work-related challenges.

• Performance Bonuses: Potential for annual bonuses based on individual and company performance.

Working Hours:

• Standard full-time working hours are typically 40 hours per week, Monday to Friday. The role requires consistent presence for collaboration and stakeholder engagement, indicating a primary on-site work arrangement.

📝 Enhancement Note: Salary estimates are based on research of similar Lead UX/UI Designer roles in Singapore, considering the specified experience level and industry (financial services). Benefits are typical for large multinational corporations in Singapore.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Insurance)

Company Size: Large Enterprise (AIA is a global leader in the insurance industry, employing tens of thousands worldwide). This size implies a structured environment with established processes, opportunities for cross-functional collaboration, and potential for significant impact due to the scale of operations.

Founded: 1919. With over a century of history, AIA has a strong foundation and deep market presence, now focusing on digital transformation to modernize its offerings and enhance customer experiences.

Team Structure:

• The UX/UI team likely operates within a broader digital, technology, or customer experience division.

• Reporting structure will place the Lead UX/UI Designer in a senior individual contributor or team lead role, likely reporting to a Head of UX/UI, Digital Design Manager, or a similar senior leadership position.

Methodology:

• Data-Driven Design: Emphasis on using user research, analytics, and KPIs to inform design decisions and measure success.

• Agile/Hybrid Methodologies: Likely operating within an agile or hybrid framework that allows for iterative development and continuous feedback integration.

• User-Centered Design: A core philosophy ensuring that user needs and behaviors are at the forefront of all design initiatives.

• Compliance and Governance: Adherence to strict regulatory requirements and internal design standards is a critical aspect of operations.

Company Website: https://www.aia.com/

📝 Enhancement Note: AIA's long history and global presence suggest a stable yet evolving organization. The "healthier, more sustainable future" mission indicates a forward-thinking approach, likely supported by significant investment in digital transformation. The regulated industry context is a key differentiator for this role.

📈 Career & Growth Analysis

Operations Career Level: Lead UX/UI Designer represents a senior individual contributor role. It signifies a high level of expertise, autonomy, and responsibility in shaping digital user experiences. This is a position that requires not only advanced design skills but also strategic thinking, leadership potential, and the ability to influence product direction.

Reporting Structure:

• Typically reports to a Director or Head of UX/UI Design, Digital Product, or Customer Experience.

• May have direct reports or provide mentorship to a team of junior to mid-level UX/UI designers, particularly offshore teams.

Operations Impact:

• Directly influences customer acquisition, retention, and satisfaction through intuitive and effective digital interfaces.

• Contributes to achieving AIA's business objectives by designing solutions that support sales, service, and engagement goals.

• Enhances operational efficiency by creating user-friendly tools for internal users and streamlining customer journeys.

Growth Opportunities:

• Senior Leadership: Potential to advance into roles such as Head of UX/UI Design, Director of Product Design, or Chief Design Officer within AIA or other organizations.

• Specialization: Opportunities to deepen expertise in specific areas like UX strategy, service design, accessibility, or design operations.

• Cross-Functional Mobility: Potential to move into Product Management or broader Digital Strategy roles.

• Global Mobility: Given AIA's international presence, there may be opportunities to work in different regions or on global initiatives.

📝 Enhancement Note: This role is a significant step for experienced UX/UI designers, offering a blend of design leadership and strategic influence within a major financial institution. The growth path is clear, leading towards senior design management or strategic product roles.

🌐 Work Environment

Office Type: Primarily on-site, within AIA's corporate office in Tampines, Singapore. This suggests a collaborative office environment designed for teamwork and in-person interaction.

Office Location(s): SG-Tampines Agency Building, Singapore. This location provides access to a professional business environment with typical corporate amenities.

Workspace Context:

• Collaborative Spaces: The office likely features meeting rooms, breakout areas, and open-plan workspaces conducive to team collaboration and brainstorming sessions.

• Tools & Technology: Access to standard office technology, high-performance workstations, and potentially specialized design software and hardware.

• Team Interaction: Opportunities for frequent interaction with design peers, product teams, and business stakeholders, fostering a dynamic work atmosphere.

Work Schedule:

• Standard business hours (e.g., 9 AM to 6 PM, Monday to Friday) are expected, with a focus on in-person collaboration. However, a lead role may require flexibility to attend global calls or address urgent design needs outside of standard hours, though this is typically managed within reasonable limits.

📝 Enhancement Note: The on-site requirement is typical for lead roles requiring significant team and stakeholder interaction. The Singapore location offers a vibrant professional ecosystem.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications, cultural fit, and salary expectations.

• Portfolio Review & Presentation: A dedicated session where candidates present their portfolio, discussing 2-3 key case studies in detail. Expect questions about your design process, decision-making, and the impact of your work.

• Technical/Design Challenge: A practical exercise, potentially involving a design critique, a small design problem to solve, or a strategic question related to UX/UI in financial services.

• Stakeholder Interviews: Meetings with key stakeholders (e.g., Product Managers, Business Leads, Engineering Leads) to assess collaboration skills, strategic thinking, and ability to align design with business goals.

• Hiring Manager Interview: A final discussion with the hiring manager to delve deeper into leadership capabilities, mentorship approach, and fit with the team's vision.

Portfolio Review Tips:

• Curate Strategically: Select case studies that best showcase your leadership, end-to-end process, problem-solving skills, and measurable impact, especially those relevant to regulated industries if possible.

• Tell a Story: Frame each case study as a narrative: the problem, your approach, the solutions, the challenges faced, and the quantifiable results.

• Highlight Your Role: Clearly articulate your specific contributions, especially in a lead capacity. Differentiate between individual contributions and team efforts.

• Focus on "Why": Be prepared to explain the rationale behind your design decisions, linking them back to user needs and business objectives.

• Showcase Figma Mastery: Ensure your presentation demonstrates advanced Figma techniques and workflow efficiencies.

• Prepare for Questions: Anticipate questions about your process, how you handle design critiques, managing stakeholder expectations, and mentoring junior designers.

Challenge Preparation:

• Understand the Context: If given a case study or design challenge, thoroughly research AIA and the insurance industry to understand the user base, business goals, and regulatory landscape.

• Structure Your Approach: Outline your problem-solving methodology before diving into solutions.

• Focus on Impact: Demonstrate how your proposed solutions would address the problem and deliver measurable business or user value.

• Be Concise and Clear: Present your ideas logically and efficiently, respecting any time constraints.

📝 Enhancement Note: The interview process emphasizes practical design skills, strategic thinking, collaboration, and the ability to demonstrate impact. A well-prepared portfolio presentation is crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, UI design, and collaboration. Mastery is a core requirement.

• Adobe Creative Suite: Photoshop, Illustrator for graphic design, asset creation, and image manipulation.

• Prototyping Tools: Beyond Figma, familiarity with tools like InVision, Axure, or similar for advanced prototyping might be beneficial.

Analytics & Reporting:

• User Analytics Platforms: Experience with tools like Google Analytics, Adobe Analytics, Mixpanel, or Amplitude for tracking user behavior and understanding digital performance.

• Data Visualization Tools: Familiarity with tools like Tableau, Power BI, or similar for analyzing and presenting data insights is a plus.

• User Feedback Tools: Platforms for collecting user feedback, surveys, and managing insights (e.g., SurveyMonkey, Qualtrics, UserTesting.com).

CRM & Automation:

• While not a direct CRM/automation role, understanding how UX/UI designs integrate with CRM systems (like Salesforce) and marketing automation platforms is valuable for context and effective collaboration.

• Familiarity with front-end technologies (HTML, CSS, JavaScript) is highly valued to ensure design feasibility and effective communication with development teams.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. Understanding how design integrates with analytics and front-end development is key to this role's collaborative nature.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A fundamental commitment to understanding and serving user needs above all else.

• Collaboration: Fostering strong partnerships across teams (product, engineering, business) to achieve shared goals.

• Excellence: Striving for high-quality design outcomes, attention to detail, and continuous improvement.

• Innovation: Embracing new ideas and technologies to create better digital experiences.

• Integrity: Upholding ethical standards and compliance, especially crucial within a regulated industry like insurance.

• Efficiency: Designing streamlined processes and intuitive interfaces that improve user productivity and satisfaction.

Collaboration Style:

• Partnership: Working closely with Product Managers to align design with product strategy and business goals.

• Consultative: Acting as a design expert, providing guidance and rationale to stakeholders and development teams.

• Iterative: Embracing feedback loops and continuous refinement of designs based on testing and stakeholder input.

• Mentorship: Actively sharing knowledge and skills with junior designers to elevate the team's capabilities.

📝 Enhancement Note: AIA's mission of "Healthier, Longer, Better Lives" likely permeates their culture, encouraging a focus on positive impact. The emphasis on integrity and compliance is paramount in the financial services sector.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Strict Regulations: Designing intuitive experiences within the constraints of financial services regulations and compliance requirements.

• Legacy Systems & Technical Debt: Navigating potential limitations imposed by older systems or existing technical infrastructure.

• Global Consistency vs. Local Needs: Ensuring design standards are met across different markets while accommodating specific local requirements and user preferences.

• Cross-Functional Alignment: Effectively managing diverse stakeholder expectations and ensuring buy-in for design decisions.

• Mentoring and Upskilling: Developing and guiding offshore junior designers to meet AIA's quality standards.

Learning & Development Opportunities:

• Advanced UX Strategy: Deepen expertise in UX strategy, service design, and customer journey mapping for complex financial products.

• Leadership Development: Enhance skills in team leadership, mentoring, and strategic design planning.

• Industry Trends: Stay abreast of emerging UX/UI trends, technologies, and best practices within the fintech and insurance sectors.

• Cross-Disciplinary Learning: Gain a deeper understanding of product management, business strategy, and technology development within AIA.

• Certification: Pursue relevant certifications in UX/UI design, HCI, or agile methodologies.

📝 Enhancement Note: The challenges are typical for senior roles in large, regulated organizations. The growth opportunities focus on both deepening design expertise and developing leadership capabilities.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining the UX strategy for a new digital product in the insurance sector, considering both user needs and regulatory constraints?"

• "Describe a time you had to influence stakeholders to adopt a user-centered design approach. What was your strategy, and what was the outcome?"

• "How do you balance the need for design consistency across multiple platforms with the unique requirements of different user segments or local markets?"

Company & Culture Questions:

• "Based on your understanding of AIA and the insurance industry, what do you see as the biggest UX challenges and opportunities for us?"

• "How do you approach mentoring junior designers, particularly those working remotely?"

• "Describe your ideal collaboration dynamic with product managers and engineering teams."

Portfolio Presentation Strategy:

• Select Impactful Projects: Choose case studies that best demonstrate your leadership, strategic thinking, problem-solving, and measurable results. Prioritize projects that showcase your end-to-end process and ability to handle complexity.

• Quantify Success: For each project, clearly articulate the business and user impact using data and metrics (e.g., increased conversion rates, improved task completion times, reduced support tickets).

• Explain Your "Why": Be ready to articulate the rationale behind every significant design decision, linking it to user research, business goals, or design principles.

• Showcase Figma Workflow: Be prepared to briefly demonstrate specific Figma features or workflows that highlight your efficiency and expertise.

• Practice Your Narrative: Rehearse your presentation to ensure a smooth, engaging, and concise delivery within the allotted time.

📝 Enhancement Note: Expect questions that probe your strategic thinking, leadership style, stakeholder management, and ability to translate user insights into tangible business value, especially within a regulated environment.

📌 Application Steps

To apply for this Lead UX/UI Designer position:

• Submit your application through the official AIA careers portal via the provided URL.

• Tailor Your Resume: Highlight your 10+ years of UX/UI experience, emphasizing leadership, complex digital initiatives, and any experience in regulated industries. Use keywords from the job description (Figma, User Research, Design Strategy, Stakeholder Engagement).

• Prepare Your Portfolio: Curate a strong portfolio showcasing 3-5 detailed case studies. Ensure clear problem statements, your design process, Figma proficiency, and quantifiable outcomes. Be ready to present this confidently.

• Research AIA: Familiarize yourself with AIA's mission, products, and digital presence. Understand their commitment to "Healthier, Longer, Better Lives" and how UX/UI contributes to this.

• Practice Your Presentation: Rehearse your portfolio presentation and anticipate potential interview questions, especially those related to strategy, leadership, and problem-solving in a financial services context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.