Lead UX Designer - A26030

📍 Job Overview

Job Title: Lead UX Designer - A26030

Company: Activate Interactive Pte Ltd

Location: Singapore, Singapore

Job Type: Full-time, Contract

Category: User Experience (UX) Design / Product Design

Date Posted: 2026-01-14

Experience Level: 8-10+ Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the complete UX design lifecycle, from initial problem framing and user need identification to the delivery of comprehensive wireframes, interactive prototypes, and detailed design specifications.

• Drive user research initiatives, encompassing both qualitative and quantitative methods such as usability testing, in-depth interviews, surveys, and A/B testing to inform design decisions.

• Develop intricate user journeys and service blueprints to pinpoint critical pain points and identify strategic opportunities for enhancement across the user experience.

• Facilitate collaborative co-creation and ideation workshops, engaging stakeholders, end-users, and cross-functional teams to foster innovation and shared understanding.

• Champion accessibility, inclusive design principles, and the consistent application of design system components to ensure equitable and cohesive user experiences.

📝 Enhancement Note: This role is for a Lead UX Designer, indicating a senior position with significant responsibility for driving the UX strategy and execution. The emphasis on "end-to-end UX design process" and "co-creation workshops" highlights the need for a candidate who can not only design but also lead and influence. The contract nature of the role (2-Year Contract) is also a key differentiator.

📈 Primary Responsibilities

• End-to-End UX Design Leadership: Own the entire UX design process, from discovery and definition to detailed design and handoff, ensuring a user-centric approach throughout.

• User Research & Validation: Plan, execute, and analyze results from various user research methodologies, including usability testing, interviews, surveys, and A/B tests to validate design hypotheses and uncover user insights.

• Journey Mapping & Service Blueprinting: Create detailed user journey maps and service blueprints to visualize complex user flows, identify friction points, and optimize the overall customer experience.

• Stakeholder & Cross-functional Collaboration: Actively engage with product managers, engineers, and other stakeholders to translate business requirements and user needs into intuitive and technically feasible solutions.

• Design System Management: Contribute to and maintain the company's design system, ensuring consistency, scalability, and efficient implementation of UI components across all products.

• Mentorship & Guidance: Provide mentorship and guidance to junior designers, fostering their professional development and ensuring high-quality design output within the team.

• Accessibility & Inclusive Design Advocacy: Ensure all designs adhere to accessibility standards (e.g., WCAG) and promote inclusive design practices throughout the organization.

• Workshop Facilitation: Lead and facilitate ideation and co-creation workshops with diverse groups to generate innovative solutions and align on design direction.

• Design Rationale Communication: Clearly articulate design decisions, rationale, and insights through compelling visuals, presentations, and storytelling to various audiences.

📝 Enhancement Note: The responsibilities clearly indicate a senior role requiring leadership, strategic thinking, and hands-on design execution. The specific mention of "co-creation workshops," "journey mapping," and "design system management" points to a need for a candidate with a strong understanding of modern UX practices and collaborative design processes. The mentorship aspect further solidifies the "Lead" designation.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Human-Computer Interaction (HCI), Design, Psychology, Computer Science, or a related field is typically expected for a Lead UX Designer role. Equivalent practical experience will also be considered.

Experience:

• 8-10+ years of progressive experience in User Experience (UX) and User Interface (UI) design.

• Proven track record of contributing to at least two successfully shipped products, demonstrating the ability to take designs from concept to launch.

• Experience in fast-growing tech companies or scale-up environments (e.g., Grab, Lazada, Shopee) is strongly preferred, indicating comfort with rapid iteration and high-impact product development.

Required Skills:

• UX/UI Design Expertise: Mastery of the end-to-end UX design process, including user research, wireframing, prototyping, and visual design.

• User Research Proficiency: Demonstrated experience in planning and conducting qualitative and quantitative user research, including usability testing, user interviews, surveys, and A/B testing.

• Prototyping & Wireframing: Ability to create low-fidelity wireframes and high-fidelity interactive prototypes to effectively communicate design concepts.

• Design System Development & Usage: Experience contributing to, maintaining, or utilizing design systems for consistency and scalability.

• Collaboration & Facilitation: Strong ability to collaborate effectively with cross-functional teams (Product Managers, Engineers) and facilitate workshops.

• Communication & Presentation Skills: Excellent verbal, written, and visual communication skills, with the ability to articulate design rationale and influence stakeholders.

• Agile Methodologies: Familiarity and comfort working within agile development environments and iterative design cycles.

• Accessibility & Inclusive Design: Understanding and application of accessibility guidelines (e.g., WCAG) and inclusive design principles.

• Mentorship: Experience guiding and mentoring junior designers.

Preferred Skills:

• Concept Creation & Copywriting: Strong conceptual thinking and ability to craft compelling and user-friendly copy.

• Product Analytics & OKRs: Knowledge of product analytics tools (e.g., Google Analytics) and experience with Objective Key Results (OKRs) for goal setting and performance tracking.

• Figma Mastery: Advanced proficiency in Figma for design and prototyping.

• Miro & Maze: Experience using Miro for collaboration and Maze for usability testing.

• Jira Familiarity: Comfort with Jira or similar project management and issue tracking tools.

• Government/Regulated Domain Experience: Specific experience designing for complex or regulated sectors.

📝 Enhancement Note: The requirement for experience in scale-up environments and specific tool proficiencies (Figma, Miro, Maze, Google Analytics, Jira) indicates a need for a candidate who is not only skilled in design but also practical and adaptable to fast-paced, data-informed product development cycles common in growth-stage tech companies and government projects. The bonus mention of copywriting and OKRs suggests a desire for a well-rounded designer who understands broader product strategy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase at least 2-3 detailed case studies demonstrating end-to-end UX design projects, ideally from complex or high-impact domains. Each case study should clearly articulate the problem, your role, the design process, key decisions, challenges, and measurable outcomes.

• User Research Evidence: Include examples of user research methodologies employed, such as interview summaries, usability testing reports, or survey findings, demonstrating how user insights influenced design decisions.

• Wireframes & Prototypes: Present a range of work from low-fidelity wireframes to high-fidelity interactive prototypes, showcasing your ability to translate concepts into tangible user interfaces. Figma examples are highly preferred.

• Design System Contributions: If applicable, provide examples of your involvement in creating, maintaining, or utilizing design systems, highlighting consistency and component-based design.

• Collaboration & Process Documentation: Illustrate your collaborative process, perhaps through workshop outputs or cross-functional team interactions, and document your approach to iterative design and feedback loops.

Process Documentation:

• Workflow Design: Clearly outline your approach to mapping user flows, service blueprints, and information architecture, demonstrating how you structure complex user experiences.

• Iteration & Feedback Loops: Document how you incorporate feedback from users, stakeholders, and engineers throughout the design process, showcasing your adaptability and iterative design methodology.

• Metrics & Impact Analysis: Where possible, include metrics or qualitative data that demonstrate the impact of your designs on user behavior, satisfaction, or business goals. For example, improvements in task completion rates, reduction in support tickets, or positive user feedback.

📝 Enhancement Note: For a Lead UX Designer role, the portfolio is paramount. It needs to go beyond just showcasing visual design; it must demonstrate strategic thinking, leadership in the design process, user advocacy, and the ability to drive impact. Evidence of working in fast-paced environments and handling complexity is crucial. The inclusion of "government services" or "regulated domains" experience in the portfolio will be a significant plus.

💵 Compensation & Benefits

Salary Range: Given the 8-10+ years of experience, the Lead UX Designer title, and the location in Singapore (a high-cost-of-living city), the estimated annual salary range is likely between SGD 90,000 to SGD 130,000. This range can vary based on the candidate's specific experience, portfolio strength, and negotiation. The contract nature may also influence the compensation structure, potentially offering a higher hourly or monthly rate compared to a permanent role.

Benefits:

• 2-Year Contract Role: Offers a defined period of employment with clear project scope.

• Fun Working Environment: Implies a positive and engaging company culture.

• Employee Wellness Program: Focuses on employee well-being, potentially including health initiatives, mental health support, or fitness benefits.

• Government Agency Project Exposure: Opportunity to work on impactful projects for Singapore Government Agencies, providing significant exposure and portfolio enhancement.

• Structured Development Framework: Access to organized training and development programs.

• Growth Opportunities: Clear pathways for professional growth and skill enhancement.

• SHRI 2025 Gold Winner Recognition: Indicates a strong commitment to Learning & Development, Coaching & Mentoring, suggesting robust internal development programs and recognition for excellence in these areas.

Working Hours: The standard full-time working hours are typically 40 hours per week. While the role is on-site, there may be some flexibility depending on team needs and project deadlines, common in agile environments.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for Lead UX Designers in Singapore with 8-10+ years of experience, considering the tech consultancy sector and the specific demand for experienced designers. The benefits highlight a company that invests in employee development and well-being, with a unique opportunity to work on high-profile government projects. The "SHRI 2025 Gold winner" status is a strong indicator of quality in L&D.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Consultancy, Software Development, Mobile & Web Applications, Cloud Technology. Activate Interactive operates at the intersection of technology development and business enablement, serving a diverse clientele that includes government agencies.

Company Size: While not explicitly stated, the mention of a "growing team" and presence in multiple countries (Singapore, Malaysia, Indonesia) suggests a medium-sized company, likely in the range of 50-250 employees. This size often allows for a blend of structured processes and agile, collaborative team dynamics.

Founded: The founding date is not provided. However, the company's presence in multiple countries and focus on end-to-end application development implies a mature operational structure and a strategic growth trajectory.

Team Structure:

• Co-Development Business Unit: The role sits within this specific unit, suggesting a focus on collaborative product development with clients.

• Cross-functional Teams: The Lead UX Designer will work closely with Product Managers and Engineers, typical of agile product development teams.

• Design Team: Potential for a dedicated design team, with the Lead UX Designer mentoring junior members.

• Reporting: Likely reports to a Head of Design, Product Lead, or a senior technology director within the Co-Development Business Unit.

Methodology:

• Agile Development: The job description explicitly mentions comfort with agile teams and rapid cycles of iteration.

• User-Centric Design: A strong emphasis on user research, problem framing, and delivering user-friendly solutions.

• Data-Informed Decisions: Utilization of tools like Google Analytics and potentially product analytics suggests a data-driven approach to design validation and optimization.

• Design System Implementation: A commitment to maintaining design consistency and efficiency through a design system.

• Continuous Improvement: A culture that encourages feedback and ongoing refinement of processes and products.

Company Website: www.activate.sg

📝 Enhancement Note: The company culture appears to be growth-oriented, collaborative, and focused on delivering impactful technology solutions. The emphasis on positive impact, employee potential, and innovation suggests an environment that values both professional growth and a positive work experience. The government project aspect adds a layer of stability and public service orientation.

📈 Career & Growth Analysis

Operations Career Level: This is a senior-level position, specifically a "Lead" role within the UX Design discipline. It signifies a transition from an individual contributor focused primarily on design execution to a role that also involves strategic direction, mentorship, and process leadership within the design function.

Reporting Structure: The Lead UX Designer will likely report to a senior leader such as a Head of Design, Director of Product, or a Business Unit Head. They will, in turn, be responsible for mentoring and guiding junior UX designers, creating a hierarchical structure within the design team. Collaboration will be extensive with Product Managers and Engineering teams.

Operations Impact: The Lead UX Designer's impact is critical to the success of digital products. By ensuring user-friendliness, efficiency, and desirability, they directly influence user adoption, engagement, customer satisfaction, and ultimately, business outcomes. For government projects, this translates to improving public service delivery and citizen experience. Their work in maintaining and evolving the design system also impacts development speed and product consistency across the organization.

Growth Opportunities:

• Leadership Advancement: Potential to grow into a Head of Design or similar leadership role overseeing larger design teams and strategy.

• Specialization: Deepen expertise in specific areas of UX, such as user research, interaction design, or accessibility, potentially becoming a subject matter expert.

• Product Strategy: Influence the broader product strategy and roadmap through user insights and design vision.

• Cross-functional Skill Development: Enhance skills in product management, agile methodologies, and stakeholder communication through close collaboration.

• Mentorship & Training: Develop coaching and mentoring capabilities, further solidifying leadership potential.

• Industry Recognition: Working on high-profile government projects can lead to industry recognition and enhanced professional reputation.

📝 Enhancement Note: The "Lead" title clearly indicates a stepping stone to further leadership. The emphasis on mentorship and strategic influence suggests that growth will involve not just technical UX skills but also people management and strategic product thinking. The unique opportunity to work on government projects offers a distinct career path compared to purely commercial tech roles.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a traditional office-based work environment. This suggests a physical workspace designed for collaboration and focused work.

Office Location(s): Singapore, Singapore. This is a major business hub, offering a dynamic and cosmopolitan work atmosphere. The specific office location within Singapore would need to be confirmed but is likely in a commercial district.

Workspace Context:

• Collaborative Spaces: Expect access to meeting rooms, brainstorming areas, and potentially open-plan seating designed to foster interaction among team members.

• Technology & Tools: A modern tech stack is implied, with access to necessary design software (Figma, Miro, etc.), collaboration platforms, and potentially high-performance workstations.

• Team Interaction: The on-site nature facilitates direct, in-person collaboration with product managers, engineers, and fellow designers, fostering a strong team dynamic and immediate feedback loops.

• Government Project Environment: Working on government projects may involve specific security protocols or working arrangements, depending on the agency.

Work Schedule: Full-time, likely adhering to standard business hours (e.g., 9 AM to 6 PM) with potential for some flexibility. The agile nature of the work might require occasional adjustments to accommodate project sprints or urgent deliverables.

📝 Enhancement Note: The on-site requirement is a key differentiator. It suggests a company that values in-person collaboration and team cohesion, which can be beneficial for complex design projects requiring constant communication and rapid iteration. The Singapore location implies a professional and well-resourced work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Technical Interview / Portfolio Review: A deep dive into your portfolio. Expect to walk through 1-2 key case studies, explaining your process, design decisions, user research findings, and the impact of your work. Be prepared to discuss your experience with Figma, Miro, and user research methodologies.

• Hiring Manager Interview: A discussion focused on your leadership style, mentorship experience, stakeholder management skills, and how you approach complex design challenges.

• Cross-functional Team Interview: Meeting with Product Managers and Engineers to assess your collaboration style, communication, and understanding of the product development lifecycle.

• Final Interview: Potentially with a senior leader to discuss cultural fit, long-term career aspirations, and final alignment with the company's vision.

Portfolio Review Tips:

• Storytelling: Structure your case studies as compelling narratives. Clearly define the problem, your unique contribution, the rationale behind your design choices, and the measurable outcomes.

• Process Transparency: Show, don't just tell. Include visuals of your process: sketches, user flows, wireframes, prototypes, research findings, and iteration examples.

• Highlight Leadership: For this Lead role, emphasize instances where you took initiative, mentored others, influenced stakeholders, or drove the design strategy.

• Tool Proficiency: Showcase projects where you effectively used Figma, Miro, Maze, and other relevant tools.

• Impact Metrics: Quantify your impact whenever possible. Use data (even if estimated or from past projects) to demonstrate the value you brought.

• Tailor to the Role: Emphasize projects that align with Activate Interactive's work, especially those involving complex systems, government services, or fast-growing environments.

Challenge Preparation:

• Design Challenge: You may be given a hypothetical design problem to solve within a set timeframe. Focus on demonstrating your process: understanding the brief, user research approach, ideation, and solution proposal.

• Stakeholder Alignment Scenario: Be prepared to discuss how you would handle conflicting stakeholder opinions or requirements.

• Mentorship Scenario: Discuss how you would approach mentoring a junior designer facing a specific challenge.

📝 Enhancement Note: The interview process is likely multi-stage, focusing heavily on portfolio demonstration, leadership capabilities, and collaborative skills. Candidates should prepare to articulate their design thinking, research methodologies, and leadership impact with concrete examples, ideally drawn from projects similar to Activate Interactive's focus areas.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, wireframing, prototyping, and design system management. Proficiency is expected.

• Miro: Essential for collaborative ideation, workshop facilitation, journey mapping, and brainstorming.

• Maze: A key tool for remote usability testing and gathering user feedback on prototypes.

• Notion: Likely used for documentation, project management, knowledge sharing, and team organization.

• Jira: A standard tool for agile project management, bug tracking, and workflow management, indicating collaboration with engineering teams.

Analytics & Reporting:

• Google Analytics: Expected for understanding user behavior on web applications and tracking key metrics.

• Product Analytics Tools (Bonus): Familiarity with tools like Mixpanel, Amplitude, or similar would be advantageous for deeper user behavior analysis.

CRM & Automation: While not explicitly mentioned for UX, understanding how CRM data or automation workflows might impact user experience or data collection could be a plus.

📝 Enhancement Note: The specified tools (Figma, Miro, Maze, Google Analytics, Notion, Jira) point to a modern, agile, and data-driven design and development environment. Proficiency in Figma is paramount, and experience with collaborative tools like Miro and user testing platforms like Maze is highly valued. The bonus mention of product analytics and OKRs suggests a desire for designers who think strategically about product performance.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A focus on creating positive impact through technology, both for clients and users. This is evidenced by their mission statement and focus on client success.

• Innovation & Continuous Improvement: Encouraging new ideas and a culture of constant learning and refinement of processes and products.

• Collaboration & Teamwork: Strong emphasis on working together across functions and with clients to achieve shared goals.

• Employee Development: Commitment to fostering employee growth through structured frameworks, coaching, and mentoring, as highlighted by their SHRI award.

• User-Centricity: Placing the user at the core of all design and development decisions.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with Product Managers and Engineers is essential, working in agile sprints.

• Workshop-Based Ideation: Actively involves diverse stakeholders in co-creation sessions to foster shared understanding and ownership.

• Open Feedback Culture: Encourages constructive feedback among team members to drive continuous improvement and high-quality output.

• Mentorship Model: A culture where senior members actively guide and develop junior talent.

📝 Enhancement Note: The company culture seems to value professional growth, collaborative problem-solving, and making a tangible impact. The SHRI award for Learning & Development is a strong indicator of a supportive environment for skill enhancement and career progression, particularly through coaching and mentorship.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Navigating potentially conflicting requirements from various stakeholders (clients, internal teams, end-users) and aligning them with user-centric design principles.

• Rapid Iteration in Agile Environments: Adapting quickly to changing project requirements and tight deadlines inherent in agile development cycles.

• Designing for Complexity: Tackling complex user flows and technical constraints, especially in government or regulated domains, requiring deep analytical and problem-solving skills.

• Maintaining Design System Cohesion: Ensuring the design system remains consistent and scalable as the product suite and team grow.

• Mentoring Junior Designers: Effectively guiding and developing junior talent while managing own design responsibilities.

Learning & Development Opportunities:

• Exposure to Diverse Projects: Working on projects for Singapore Government Agencies and various clients offers broad experience across different sectors and challenges.

• Advanced UX Methodologies: Opportunity to deepen expertise in specialized UX areas through project work and company-supported training.

• Leadership Skills Development: Growing into a leadership role with responsibilities for team guidance and strategic input.

• Formal Training & Certifications: Potential access to company-sponsored training, workshops, and industry certifications, especially given the SHRI award for L&D.

• Networking: Building professional relationships within the tech consultancy sector and potentially with government bodies.

📝 Enhancement Note: The challenges are typical for a senior design role in a consultancy, emphasizing adaptability, strategic thinking, and leadership. The growth opportunities are substantial, particularly the chance to work on high-impact government projects and develop leadership skills within a company recognized for its L&D programs.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to lead a UX design process for a complex product from start to finish. What were the key challenges, and how did you overcome them?" (Focus on end-to-end process, problem-solving, and leadership).

• "How do you approach user research when faced with limited time or resources? Provide an example." (Demonstrate resourcefulness and prioritization in research).

• "Walk us through your experience with design systems. How have you contributed to or utilized them, and what are their benefits?" (Showcase understanding of scalability and consistency).

• "How do you balance user needs with business objectives and technical constraints? Give an example." (Illustrate strategic thinking and compromise).

Company & Culture Questions:

• "What attracts you to Activate Interactive, and specifically to this Lead UX Designer role?" (Research the company's mission, projects, and values).

• "How do you foster a culture of collaboration and feedback within a design team and with cross-functional partners?" (Align with the company's collaborative values).

Portfolio Presentation Strategy:

• Structure: Start with a brief overview of your career and design philosophy. Then, dive into 1-2 detailed case studies. For each case study:

  • Problem: Clearly articulate the user problem and business goals.
  • Your Role: Define your specific responsibilities and contributions.
  • Process: Detail your UX research, ideation, wireframing, prototyping, and testing methods. Use visuals!
  • Decisions: Explain why you made specific design choices.
  • Outcomes: Present measurable results (metrics, user feedback, impact).

• Tool Demonstration: Be ready to discuss and potentially demonstrate your usage of Figma, Miro, and Maze.

• Conciseness: Be mindful of time. Practice your presentation to be clear, engaging, and within the allocated timeframe.

• Q&A: Prepare for questions about your decision-making, challenges, and alternative approaches.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also leadership, strategic thinking, and the ability to navigate complex project environments. Candidates should be ready to articulate their "why" behind design decisions and showcase concrete examples of impact.

📌 Application Steps

To apply for this Lead UX Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features 2-3 detailed case studies that highlight end-to-end UX processes, user research, problem-solving for complex domains, and measurable impact. Tailor your selection to showcase experience relevant to consultancy work and potentially government projects.

• Resume Optimization: Clearly articulate your 8-10+ years of UX/UI design experience, emphasizing leadership, mentorship, and contributions to shipped products. Use keywords from the job description (e.g., UX Design, User Research, Figma, Agile, Stakeholder Management, Design Systems).

• Interview Preparation: Practice walking through your portfolio case studies, focusing on storytelling, explaining your design rationale, and quantifying your impact. Prepare thoughtful answers to behavioral and situational questions, especially those related to leadership and collaboration.

• Company Research: Familiarize yourself with Activate Interactive's mission, client base (especially government projects), and their stated values. Understand their commitment to learning and development, as evidenced by the SHRI award.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.