Lead Product Designer – E-commerce

📍 Job Overview

Job Title: Lead Product Designer – E-commerce

Company: NTT DATA UK

Location: London, United Kingdom

Job Type: Full-Time

Category: Product Design / E-commerce Operations

Date Posted: March 30, 2026

Experience Level: Mid-Senior Level (8+ years)

Remote Status: On-site

🚀 Role Summary

• Lead the strategic design and iterative optimization of end-to-end e-commerce customer journeys across web and mobile platforms.

• Drive product direction by forming strong partnerships with Product Managers, business stakeholders, and cross-functional teams.

• Translate complex commercial objectives into intuitive, high-performing digital experiences that enhance user engagement and drive conversion.

• Leverage data analytics, user research, and experimentation to inform design decisions and continuously improve digital commerce performance.

• Champion and evolve design systems to ensure scalability, consistency, and efficiency across all e-commerce initiatives.

📝 Enhancement Note: This role is positioned as Lead Product Designer with a strong emphasis on e-commerce operations and iterative delivery. The "P3" designation suggests a significant level of experience and leadership, likely reporting into a senior design or product leadership role. The focus on "shipping value week by week" and "iterative delivery" indicates a need for a designer comfortable with agile methodologies and continuous improvement cycles, rather than large, infrequent redesigns. The company is actively looking to build out its e-commerce design capability, making this a foundational role with significant influence.

📈 Primary Responsibilities

• Own the overall quality, coherence, and user experience of the e-commerce customer journey within designated product areas.

• Actively collaborate with Product Management and Engineering teams to shape, prioritize, and refine the product roadmap based on user insights and business goals.

• Design and deliver digital features and enhancements that demonstrably improve key e-commerce metrics such as conversion rates, customer engagement, and retention.

• Lead and actively contribute to A/B testing strategies and ongoing optimization initiatives to identify and implement high-impact improvements.

• Present design work, strategic rationale, and trade-offs clearly and confidently to diverse stakeholders, including clients and internal teams.

• Ensure that accessibility and inclusive design principles are fully embedded into all design outputs, adhering to best practices and guidelines.

• Effectively balance competing demands, including user needs, strategic business objectives, and technical constraints, to achieve optimal product outcomes.

• Facilitate workshops and alignment sessions with clients and internal teams to foster collaboration, gather requirements, and drive consensus on design direction.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic leadership. The emphasis on "measurable product improvements," "A/B testing," and "commercial impact" strongly suggests that this role is deeply integrated with revenue operations and growth initiatives, requiring a data-driven approach to design. The expectation to "own the quality and coherence of the customer experience" indicates a high degree of accountability for the end-to-end user journey.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is typically expected for this level of seniority. Equivalent practical experience will also be considered.

Experience: 8+ years of progressive experience in product design, with a significant specialization in e-commerce platforms and digital commerce strategy. Proven experience working effectively within agile, cross-functional product squads is essential.

Required Skills:

• Deep understanding of e-commerce customer journeys, including search, browse, product detail pages, cart, and checkout processes.

• Excellent UX and interaction design fundamentals, with a strong portfolio demonstrating problem-solving skills.

• Strong visual design skills with a keen eye for detail, brand consistency, and aesthetic appeal.

• Confident and proficient prototyping skills using industry-standard tools such as Figma.

• Demonstrated ability to leverage user research, customer insights, and analytics data to inform design decisions and drive product improvements.

• Proven experience collaborating effectively with Product Owners and Product Managers to shape product backlogs and prioritize features.

• Experience contributing to or leading the development and maintenance of design systems for scalability and consistency.

• Familiarity with accessibility standards (e.g., WCAG) and a commitment to inclusive design practices.

Preferred Skills:

• Experience working within a consultancy or multi-client environment, managing diverse stakeholder needs.

• Exposure to international or multi-market e-commerce platforms and localization strategies.

• Experience with service design principles and end-to-end customer journey mapping beyond digital touchpoints.

• Familiarity with experimentation frameworks, growth hacking methodologies, and conversion rate optimization (CRO) techniques.

• Experience working within large enterprise environments or complex digital transformation programs.

• Previous experience mentoring, leading, or managing other designers.

📝 Enhancement Note: The "8+ years" experience requirement, coupled with the "Lead" title, indicates a senior individual contributor or potential people management role. The emphasis on e-commerce specifics like search, browse, and checkout, along with data utilization and A/B testing, points towards a role deeply involved in optimizing the conversion funnel and revenue generation. The mention of "consultancy" and "multi-client environments" suggests that candidates with agency or consulting backgrounds will be well-suited.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing end-to-end e-commerce design projects, demonstrating your process from discovery to delivery.

• Case studies that clearly articulate the problem, your role, the design process, and crucially, the measurable impact of your work on key e-commerce metrics (conversion, engagement, AOV, etc.).

• Examples of how you have used data, user research, and A/B testing to inform and validate design decisions.

• Prototypes demonstrating your ability to create interactive and user-friendly design solutions, ideally showcasing your proficiency in Figma.

Process Documentation:

• Showcase your approach to user-centered design, including user research methodologies, persona development, journey mapping, and usability testing.

• Demonstrate your process for translating business requirements and commercial goals into effective design solutions.

• Illustrate your workflow for iterative design, including rapid prototyping, concept testing, and design iteration cycles.

• Provide examples of how you collaborate with product managers and engineers throughout the product development lifecycle, including backlog refinement and sprint planning.

📝 Enhancement Note: For a Lead Product Designer role focused on e-commerce, the portfolio is paramount. It needs to go beyond aesthetics to demonstrate a deep understanding of conversion optimization, user psychology in a commercial context, and data-driven decision-making. Candidates should be prepared to walk through their process, highlighting how their design choices directly contributed to business outcomes and revenue growth.

💵 Compensation & Benefits

Salary Range: For a Lead Product Designer with 8+ years of experience in London, a competitive salary range is estimated to be between £70,000 - £95,000 per annum. This estimate is based on industry benchmarks for senior design roles in the London tech and e-commerce sectors, considering the company's size and global presence. The exact figure will depend on the candidate's specific experience, skills, and the outcome of the interview process.

Benefits:

• Continuous growth and development opportunities, including access to training, workshops, and industry events.

• Flexible work options, potentially including hybrid working arrangements and flexible hours to support work-life balance.

• Comprehensive health and wellbeing support programs.

• Pension scheme contributions.

• Generous annual leave allowance.

• Opportunities for international collaboration and exposure within the NTT DATA global network.

Working Hours: The standard working hours are approximately 40 hours per week, typically Monday to Friday. While the role is primarily on-site in London, flexible working arrangements may be available, subject to team and business needs.

📝 Enhancement Note: Given the London location and the seniority of the role, a salary in the £70k-£95k range is a reasonable estimate. The "flexible work options" suggest a hybrid model is likely, which is common for senior roles in London, though the primary expectation is on-site presence. The benefits are standard for a large IT services company but emphasize growth and flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Information Technology & Services, Consulting, Digital Transformation. NTT DATA operates in a broad spectrum of industries, including telecoms, financial services, manufacturing, and the public sector. Tangity, as part of NTT DATA Design Network, specifically focuses on humanizing complexity through strategy, technology, and design, with a strong emphasis on creating meaningful, inclusive, and impactful services.

Company Size: NTT DATA is a large global enterprise with over 100,000 employees worldwide. Tangity, as a design studio within NTT DATA, likely operates with a more agile and focused structure, but benefits from the resources and reach of its parent company. This size offers stability and significant project opportunities.

Founded: NTT DATA was founded in 1967. Tangity was acquired by NTT DATA in 2021, integrating its global design expertise into the NTT DATA Design Network. This history signifies a long-standing presence and evolution in the technology and consulting space.

Team Structure:

• The role sits within the Tangity design studio, part of the NTT DATA Design Network, which is a global collective of design professionals.

• You will be part of cross-functional squads, working closely with Product Owners, Product Managers, and Engineers, indicating a collaborative, agile team environment.

• As a Lead Product Designer, you will also be expected to mentor and support other designers within the team, contributing to the growth of Tangity’s e-commerce design capability.

Methodology:

• Tangity's methodology combines Strategy, Technology, and Design to create impactful services, focusing on human-centered approaches.

• The emphasis on "iterative delivery, experimentation and shipping value week by week" points to an agile and lean approach to product development and design.

• Data, insight, and analytics are core to informing design decisions, suggesting a data-driven and outcome-oriented approach.

• Design systems are utilized for scalability and consistency, indicating a focus on efficient and repeatable design processes.

Company Website: https://uk.nttdata.com/

📝 Enhancement Note: The combination of NTT DATA's global scale and Tangity's specialized design focus creates an environment where operational efficiency meets creative innovation. The company culture likely blends Japanese heritage values (precision, long-term thinking) with modern agile and human-centered design practices. For operations professionals, this means opportunities to work on large-scale projects with a structured approach while contributing to defining best practices in a growing e-commerce design capability.

📈 Career & Growth Analysis

Operations Career Level: This is a Lead Product Designer role, indicating a senior individual contributor position with significant responsibility. It requires extensive experience in e-commerce product design and the ability to shape product direction and mentor junior designers. This level typically involves leading design workstreams, influencing product strategy, and contributing to the development of design capabilities and best practices within the organization.

Reporting Structure: You will likely report to a Head of Design, Design Director, or a Senior Product Lead within Tangity or NTT DATA. You will work closely with Product Managers and Product Owners who often lead the product strategy and backlog, with the Lead Designer providing the critical design expertise and direction.

Operations Impact: The role directly impacts revenue operations by designing and optimizing e-commerce experiences to drive measurable improvements in conversion rates, average order value, customer engagement, and retention. By shaping product direction and ensuring high-quality, user-centered design, this role is instrumental in achieving commercial goals and enhancing customer lifetime value.

Growth Opportunities:

• Specialization: Deepen expertise in e-commerce design, conversion rate optimization (CRO), and growth methodologies.

• Leadership: Progress into a Design Manager or Head of Design role, potentially leading larger teams or multiple product areas.

• Strategic Influence: Become a key voice in shaping NTT DATA's e-commerce design strategy, contributing to client propositions and go-to-market strategies.

• Cross-functional Exposure: Gain experience working across various industries and with different client types within NTT DATA's diverse portfolio.

• Skill Development: Opportunities to explore service design, advanced analytics integration, and leadership development programs.

📝 Enhancement Note: This role offers a clear path for growth from a senior individual contributor to leadership roles. The emphasis on "shaping and strengthening Tangity’s e-commerce design capability" means that success in this role could lead to opportunities to define new processes, build teams, and increase strategic influence within the organization and for its clients.

🌐 Work Environment

Office Type: The role is primarily on-site in London, indicating a collaborative office environment. NTT DATA and Tangity likely foster a modern, professional workspace designed for collaboration, innovation, and client interactions.

Office Location(s): London, United Kingdom. Specific office addresses would typically be provided upon application or during the interview process. This location offers excellent access to public transport and a vibrant business ecosystem.

Workspace Context:

• Collaborative Environment: Expect to work in an open-plan or studio-style setting conducive to teamwork, brainstorming, and co-creation with product managers, engineers, and fellow designers.

• Tools & Technology: Access to industry-standard design and prototyping tools (e.g., Figma), collaboration platforms, and potentially advanced analytics dashboards.

• Team Interaction: Regular interaction with cross-functional teams, opportunities for informal knowledge sharing, and formal design critique sessions.

Work Schedule: The standard work schedule is Monday to Friday, approximately 40 hours per week. While the role is on-site, the mention of "flexible work options" suggests the possibility of hybrid arrangements or some flexibility in daily start/end times, subject to team and business needs. This flexibility is crucial for operations roles that may require deep focus time for analysis or design work.

📝 Enhancement Note: The "on-site" work arrangement implies a strong emphasis on in-person collaboration, which is beneficial for design sprints, workshops, and building team cohesion. The mention of flexible work options suggests a modern approach to work-life balance, which is increasingly important for attracting and retaining talent in the operations and design fields.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A recruiter or hiring manager will review your CV and portfolio, focusing on e-commerce experience, seniority, and alignment with core requirements.

2. Portfolio Review & Discussion: An in-depth session with a design lead or senior designer. You'll be expected to present 2-3 key e-commerce projects, detailing your process, rationale, challenges, and outcomes. Be prepared to discuss your approach to conversion optimization, A/B testing, and design systems.

3. Cross-functional Interview: An interview with Product Managers, Product Owners, and/or Engineers. This assesses your ability to collaborate, communicate design decisions effectively, and understand technical constraints and business priorities.

4. Leadership/Stakeholder Interview: A meeting with a more senior leader (e.g., Head of Design, Director) to assess strategic thinking, leadership potential, and cultural fit.

5. Potential Design Challenge: You might be given a short, timed design exercise or a take-home brief to assess your problem-solving skills and design craft under pressure.

Portfolio Review Tips:

• Focus on E-commerce: Prioritize e-commerce case studies that demonstrate an understanding of user journeys, conversion funnels, and commercial impact.

• Quantify Impact: Clearly articulate the business metrics you influenced (e.g., conversion uplift, AOV increase, engagement metrics) and how your design contributed to these results.

• Show Your Process: Detail your problem-solving approach, research methodologies, iteration cycles, and how you arrived at your final solutions. Use visuals to illustrate your journey.

• Highlight Collaboration: Showcase how you worked with product, engineering, and stakeholders, demonstrating your ability to influence and align teams.

• Figma Proficiency: Ensure your prototypes are functional and demonstrate your skills with Figma.

Challenge Preparation:

• Understand the Business Context: If given a challenge, quickly grasp the business goals and user needs.

• Prioritize & Scope: For timed challenges, focus on the most critical aspects and be clear about what you are addressing.

• Communicate Your Thinking: Articulate your design decisions and rationale clearly, even if you can't complete every aspect. Explain your trade-offs.

• A/B Testing Mindset: Think about how you would test and iterate on your proposed solutions.

📝 Enhancement Note: The interview process emphasizes a strong portfolio review and cross-functional collaboration assessment. Candidates should be ready to defend their design decisions with data and a clear understanding of commercial objectives. A proactive approach to problem-solving and a collaborative spirit will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly emphasized), Sketch, Adobe Creative Suite (Illustrator, Photoshop).

• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Miro (for workshops and whiteboarding).

• User Research & Testing: UserTesting.com, Hotjar, Maze, Google Analytics, Amplitude.

Analytics & Reporting:

• Google Analytics: For tracking website traffic, user behavior, and conversion metrics.

• Amplitude/Mixpanel: For product analytics, event tracking, and user segmentation.

CRM & Automation:

• While not directly a design tool, familiarity with CRM systems like Salesforce and marketing automation platforms can provide context for user journeys and data flows.

• Understanding of A/B testing platforms (e.g., Optimizely, VWO) is highly beneficial.

📝 Enhancement Note: Proficiency in Figma is critical, as it's explicitly mentioned. A strong understanding of how design tools integrate with analytics and experimentation platforms is essential for an e-commerce role focused on measurable impact. Familiarity with A/B testing tools and methodologies is a significant advantage.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs to create meaningful experiences.

• Data-Driven Decision Making: Relying on insights from analytics, research, and experimentation to guide design strategy and improvements.

• Collaboration & Teamwork: Fostering a supportive environment where cross-functional teams work together effectively to achieve common goals.

• Continuous Improvement: A proactive approach to identifying opportunities for optimization, learning, and enhancing both products and processes.

• Accountability & Ownership: Taking responsibility for design outcomes and driving initiatives forward with a proactive mindset.

Collaboration Style:

• Cross-functional Integration: Working seamlessly with Product Management, Engineering, and business stakeholders to ensure alignment and shared understanding.

• Open Communication: Encouraging transparent dialogue, constructive feedback, and the sharing of ideas and challenges.

• Workshop Facilitation: Leading collaborative sessions to gather input, generate ideas, and build consensus on design direction.

• Mentorship & Support: A culture of knowledge sharing and mutual support, where senior designers uplift the capabilities of the entire team.

📝 Enhancement Note: The values highlight a blend of user advocacy, business acumen, and collaborative execution. For operations professionals, this means a work environment that values data, efficiency, and cross-functional alignment, essential for driving revenue growth through optimized user experiences.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Iteration with Vision: Continuously delivering incremental improvements while also contributing to a cohesive long-term product vision.

• Data Interpretation: Effectively translating complex data into actionable design insights and communicating these to non-technical stakeholders.

• Stakeholder Management: Navigating diverse opinions and priorities across Product, Engineering, Sales, and Marketing teams to achieve consensus on design direction.

• Defining New Capabilities: As a new role shaping e-commerce design, establishing best practices, frameworks, and standards from the ground up will require initiative and strategic thinking.

Learning & Development Opportunities:

• E-commerce Specialization: Deep dive into advanced CRO, personalization strategies, and customer journey optimization techniques.

• Leadership Development: Opportunities to hone mentoring skills, potentially lead small design teams, and contribute to the strategic direction of Tangity's e-commerce practice.

• Industry Exposure: Gain experience working with a diverse range of clients across various sectors, expanding your portfolio and understanding of different business models.

• Formal Training: Access to NTT DATA's extensive learning resources, workshops, and potential certifications in design, product management, or agile methodologies.

📝 Enhancement Note: The challenges are typical for a lead role focused on building out a capability. The growth opportunities are significant, offering a chance to become a recognized expert in e-commerce design within a global organization.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new recommendation engine for an e-commerce site to maximize Average Order Value?" (Focus on data sources, user segmentation, testing strategies).

• "Describe a time you used A/B testing to significantly improve a key e-commerce metric. What was your process, and what were the results?" (Prepare a specific case study with quantifiable outcomes).

Company & Culture Questions:

• "What interests you about NTT DATA and Tangity, specifically our focus on humanizing complexity in e-commerce?" (Research Tangity's methodology and NTT DATA's global presence).

• "How would you contribute to building and evolving Tangity's e-commerce design capability and best practices?" (Think about your experience in establishing processes and mentoring).

Portfolio Presentation Strategy:

• Tell a Story: Structure your case studies as narratives, highlighting the problem, your role, your process, and the impactful solution.

• Quantify Everything: For each project, clearly state the metrics you influenced and the percentage of improvement.

• Focus on "Why": Explain the rationale behind your design decisions, linking them back to user needs and business objectives.

• Show, Don't Just Tell: Use visuals, wireframes, prototypes, and user flows to illustrate your design process and final solutions.

• Be Ready for Deep Dives: Anticipate questions about specific design choices, trade-offs, and alternative approaches you considered.

📝 Enhancement Note: Preparation should focus on demonstrating a strong commercial mindset, data-driven design practices, and excellent collaboration skills. Quantifiable results from e-commerce projects are crucial for success in this interview process.

📌 Application Steps

To apply for this Lead Product Designer position:

• Submit your application through the provided link on the NTT DATA careers portal.

• Curate your portfolio: Select 2-3 of your strongest e-commerce design projects that best showcase your end-to-end process, problem-solving skills, and measurable impact on key commercial metrics. Ensure these projects highlight your Figma proficiency and understanding of conversion optimization.

• Tailor your CV: Highlight your 8+ years of experience, specific e-commerce expertise, leadership contributions, and experience in agile, cross-functional environments. Use keywords from the job description.

• Prepare your pitch: Practice presenting your portfolio projects, focusing on articulating your design rationale, collaboration, and the business outcomes achieved. Be ready to discuss your approach to A/B testing and design systems.

• Research NTT DATA & Tangity: Understand their values, methodology, and recent work in the design and e-commerce space. Prepare thoughtful questions about the role, team, and company strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.