Lead Product Designer

📍 Job Overview

Job Title: Lead Product Designer

Company: Tripledot

Location: Minsk, BY

Job Type: Permanent - Full Time

Category: Product Design / Marketing Operations

Date Posted: 2025-10-08T09:50:50

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive the end-to-end design strategy and execution for Tripledot's innovative new player rewards platform, Puzzleplay, impacting millions of users globally.

• Establish and evolve comprehensive design standards, including visual elements, typography, and reusable UI components, to ensure a cohesive and engaging user experience across Tripledot's growing game portfolio.

• Champion user-centric design principles, actively advocating for user needs and pushing back on features that could compromise the overall user experience and platform integrity.

• Collaborate closely with cross-functional teams, including product management and engineering, to translate complex product requirements into intuitive, functional, and visually appealing mobile application designs.

• Take ownership of the design direction for a critical growth initiative, contributing to feature prioritization and iterative design improvements from soft launch through scaling phases.

📝 Enhancement Note: While the role is listed under "Marketing," the core responsibilities and required skills strongly indicate a Product Design focus within the Marketing department, specifically for a new platform initiative. This role is pivotal for user engagement and retention, aligning with GTM (Go-To-Market) operations by ensuring a seamless and rewarding user experience that drives adoption and continued play. The emphasis on building a loyalty program from the ground up suggests a significant impact on customer lifecycle management and revenue generation through enhanced user engagement.

📈 Primary Responsibilities

• Define and refine functional features and user experience flows for the Puzzleplay platform through close collaboration with product managers and engineers, ensuring a seamless and intuitive user journey.

• Conduct thorough competitive analysis within the rewards app market to identify emerging trends, inform design decisions, and ensure Puzzleplay's continued innovation and user-friendliness.

• Develop and maintain a comprehensive design framework, encompassing typography, color palettes, iconography, and reusable UI components, to ensure consistency and streamline engineering implementation.

• Act as a vocal advocate for the user, providing constructive feedback and strategically pushing back on product features or decisions that may negatively impact user experience or platform goals.

• Create high-quality design assets, including icons, mascots, and interface elements, utilizing industry-standard tools like Figma and Photoshop to enhance the platform's visual appeal and brand identity.

• Support the execution of the product roadmap by contributing to feature prioritization, iterative design improvements, and user experience enhancements during soft launch and scaling phases.

• Effectively work asynchronously with a distributed, international team, maintaining clear communication and alignment on design goals and project timelines to ensure global product consistency.

• Assist product managers in user research initiatives, gathering qualitative and quantitative feedback to validate design choices and continuously optimize the user experience as the platform's user base grows.

• Mentor and potentially lead future design hires as the Puzzleplay platform expands, contributing to the growth and development of the design team within Tripledot.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design leadership and hands-on execution. The emphasis on "advocating for the user" and "pushing back on product features" is crucial for product success and demonstrates a mature product design approach. The mention of "soft launch and scaling phases" indicates involvement in the product lifecycle from inception to growth, requiring an understanding of iterative development and performance-based design adjustments.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical application of design principles is paramount. Candidates are expected to have a solid understanding of user-centered design methodologies, often gained through formal education or extensive self-study and practical experience.

Experience: A minimum of 2-3 years of dedicated experience in designing Android mobile applications is required. Experience with iOS application design is considered a significant plus, broadening the candidate's potential impact across platforms. Proven experience in developing and maintaining design systems, including typography, color schemes, and reusable UI components, is essential for ensuring design consistency and efficient engineering handoffs.

Required Skills:

• Mobile Application Design: Proven track record in designing intuitive and engaging user experiences for Android mobile applications.

• User Experience (UX) Design: Deep understanding of UX principles, including user flow mapping, wireframing, prototyping, and user journey optimization.

• Competitive Analysis: Ability to conduct thorough market research and competitive analysis to inform design strategy and identify opportunities for differentiation.

• Design Framework Development: Expertise in creating and maintaining comprehensive design systems, ensuring visual consistency and brand integrity.

• Design Advocacy: Strong ability to articulate user needs, provide constructive feedback, and defend design decisions with data and user-centric rationale.

• High-Quality Design Assets: Proficiency in creating visually appealing icons, mascots, illustrations, and other graphic assets for mobile applications.

• Product Roadmap Support: Experience contributing to product roadmaps, understanding feature prioritization, and supporting iterative design improvements.

• Figma Proficiency: Advanced skills in Figma for UI/UX design, prototyping, and collaborative workflows.

• Cross-functional Collaboration: Demonstrated ability to work effectively with product managers, engineers, and other stakeholders.

• Communication Skills: Excellent verbal and written communication skills for presenting design concepts and rationale clearly.

• Portfolio: A robust portfolio showcasing relevant mobile app design work, with a focus on flow design and visual asset creation.

Preferred Skills:

• iOS Application Design Experience: Familiarity with iOS design guidelines and best practices.

• Photoshop/Adobe Suite: Experience with Photoshop or similar tools for advanced image editing and asset creation.

• First-Time User Experience (FTUE) Design: Understanding and experience in optimizing the initial user onboarding process.

• Loyalty/Rewarded Application Experience: Familiarity with the mechanics and design considerations of loyalty programs or rewarded applications.

• Asynchronous Work Experience: Proven ability to collaborate effectively in a distributed team environment across different time zones.

• User Research Support: Experience assisting in user research activities and translating findings into actionable design improvements.

📝 Enhancement Note: The experience requirement of "2-3 years" suggests this is not an entry-level role but rather an opportunity for a designer with a solid foundation to step into a leadership capacity. The emphasis on Figma is critical, as it's the primary tool for collaboration and prototyping. The distinction between required and preferred skills clearly outlines the essential qualifications versus desirable additions that would make a candidate stand out.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Mobile App Design Case Studies: Showcase 2-3 detailed case studies of mobile applications designed, focusing on the problem statement, design process, user flows, UI design, and the impact of the design solutions.

• User Flow & Wireframing Examples: Include examples of user flows, wireframes, and interactive prototypes that demonstrate a clear understanding of user navigation and interaction design for mobile platforms.

• Visual Design & Asset Creation: Present a range of visually compelling design assets, including icons, UI elements, and potentially mascots or illustrations that reflect strong aesthetic sensibilities and brand alignment.

• Design System Components: Demonstrate experience in creating or contributing to design systems, showcasing reusable UI components, style guides, and their application within a cohesive interface.

• Problem-Solving & Iteration: Highlight instances where you identified design challenges and iterated on solutions based on feedback, user research, or performance data.

Process Documentation:

• Design Process Narrative: Clearly articulate your personal design process, from initial concept and research through to final asset delivery and post-launch analysis, emphasizing how you integrate user feedback and cross-functional collaboration.

• Figma Workflow Examples: Provide insights into your Figma workflow, including how you structure projects, manage components, collaborate with others, and utilize prototyping features.

• Design System Implementation: If applicable, describe how design systems were implemented, maintained, and scaled within a team or project context.

• Metrics-Driven Design: Showcase how you have used data and analytics (even if simulated) to inform design decisions and measure the success of your design solutions, particularly in areas like user engagement or conversion rates.

📝 Enhancement Note: For a "Lead" role, the portfolio needs to go beyond just showcasing pretty screens. It must demonstrate strategic thinking, a defined process, and the ability to articulate the "why" behind design decisions. The emphasis on Figma and design systems is critical, as these are foundational for efficient team collaboration and scalable product development in a fast-growing company like Tripledot.

💵 Compensation & Benefits

Salary Range: Given the location (Minsk, BY), experience level (2-5 years), and role (Lead Product Designer), a competitive salary range would likely fall between 60,000 - 90,000 BYN per year. This estimate is based on industry benchmarks for experienced product designers in Eastern European tech markets, considering the cost of living in Minsk and the demand for specialized design talent in the mobile gaming sector.

Benefits:

• 20 business days paid holiday: In addition to public holidays, offering ample time for rest and rejuvenation.

• Hybrid Working Model: A balanced approach with 3 mandatory office days per week (Tuesdays and Wednesdays, plus one flexible day), fostering collaboration and team cohesion.

• 20 business days remote working: Flexibility to work from anywhere, offering global mobility or simply the option to work from home.

• Daily Lunch Provided: Catered meals in the office, promoting a positive and productive work environment.

• Continuous Professional Development: Opportunities and resources for ongoing learning and career advancement, crucial for staying current in the design field.

• Private Medical Cover: Comprehensive health insurance to ensure well-being.

• Sport Compensation: Financial support for sports and fitness activities, promoting a healthy lifestyle.

• English Classes: Provided classes to enhance English language proficiency, beneficial for communication within an international team.

Working Hours: The standard working hours are likely around 40 hours per week, aligning with the "Permanent - Full Time" employment type. While a hybrid model is in place, the asynchronous work requirement suggests a degree of flexibility within the broader workday to accommodate different time zones.

📝 Enhancement Note: The salary estimation is a critical piece of information for candidates. For Minsk, BY, a Lead Product Designer with 2-5 years of experience can command a salary in this range. The benefits package is quite comprehensive, particularly the hybrid and remote flexibility, daily lunch, and professional development, which are attractive perks for tech professionals. The inclusion of English classes is a thoughtful addition for an international company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobile Gaming & Entertainment. Tripledot Studios is a rapidly growing independent mobile games company, focusing on creating engaging and successful casual games. Their recent acquisition signifies a strong trajectory for growth and market expansion.

Company Size: Over 2,500 employees globally (post-acquisition). This indicates a well-established organization with significant resources, but also a dynamic and potentially fast-paced environment, especially within new initiatives like Puzzleplay.

Founded: Tripledot Studios was founded with the mission to build a company where driven, detail-oriented people who love making games can thrive. The company's guiding principle is that when people love what they do, what they do will be loved by others. This suggests a culture that values passion, craftsmanship, and a user-centric approach.

Team Structure:

• Puzzleplay Platform Team: The Lead Product Designer will be part of a dedicated team focused on the Puzzleplay rewards platform. This team likely includes product managers, engineers, and potentially data analysts, working collaboratively to build and scale the platform.

• Reporting: The designer will likely report to a Head of Product, Design Lead, or a senior Product Manager for the Puzzleplay initiative.

• Cross-functional Collaboration: Close working relationships with product management for strategic direction and user needs, and with engineering for implementation and feasibility. Collaboration will also extend to marketing and other game teams to ensure integration and alignment with the broader Tripledot ecosystem.

Methodology:

• User-Centric Design: A strong emphasis on understanding and prioritizing user needs, feedback, and experience, central to the design advocacy role.

• Data-Informed Decisions: While not explicitly stated for design, the context of a growth-stage tech company implies that design decisions will be informed by user data, analytics, and A/B testing results, especially during scaling phases.

• Agile Development: Given the collaborative nature with engineering and product management, an agile or iterative development approach is highly probable, requiring designers to adapt and respond to changing requirements.

• Asynchronous Collaboration: A deliberate approach to working across time zones, emphasizing clear documentation, communication protocols, and efficient use of collaboration tools.

Company Website: https://tripledot.com/

📝 Enhancement Note: The company's ambitious growth plans and focus on "loving games" and "loving what they do" suggest a high-energy, passionate work environment. The "over 2,500 employees" figure post-acquisition means it's no longer a small startup but a significant player, offering stability while potentially retaining some of that startup agility. The Puzzleplay team will likely operate with a degree of autonomy within this larger structure.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Lead" Product Designer. This implies a mid-to-senior level position responsible for significant product ownership and strategic design direction, rather than just execution. It requires leadership in design thinking, user advocacy, and potentially guiding junior team members.

Reporting Structure: The Lead Product Designer will likely report into a Product Management or Design leadership hierarchy within the Puzzleplay team. They will work very closely with Product Managers and Engineering leads, influencing the product's strategic direction from a user experience perspective.

Operations Impact: The Lead Product Designer's work on Puzzleplay directly impacts user engagement, retention, and potentially monetization through a rewarding experience. By making game discovery and play more enjoyable and rewarding, the platform can drive increased daily active users (DAU) and customer lifetime value (CLV) for Tripledot's entire game portfolio. This role's success is directly tied to the platform's ability to drive key business metrics and support Tripledot's growth strategy.

Growth Opportunities:

• Team Leadership: As the Puzzleplay platform scales, there's a clear opportunity to grow into a formal design lead or manager role, overseeing a team of designers.

• Product Strategy Influence: The initial build from the ground up provides significant influence on the product's strategic roadmap and long-term vision.

• Cross-Portfolio Design Expertise: Gaining experience across a diverse portfolio of successful mobile games and a new loyalty platform can broaden design expertise and marketability.

• Industry Recognition: Contributing to a successful, award-winning gaming company and a unique loyalty platform could lead to industry recognition and career advancement opportunities.

• Skill Specialization: Opportunity to deepen expertise in areas like loyalty program design, gamification, user acquisition flows, and retention mechanics.

📝 Enhancement Note: The "Lead" title is key here. It suggests a step up from individual contributor roles, with an expectation of strategic input and potentially mentorship. The growth path is clearly defined, moving from leading a specific product's design to potentially leading a team or influencing broader product strategy within the company.

🌐 Work Environment

Office Type: Tripledot operates a hybrid work model, requiring 3 days in the office per week. This suggests a modern office environment designed to facilitate collaboration, team meetings, and focused work, interspersed with opportunities for remote flexibility.

Office Location(s): While the job title specifies Minsk, BY, Tripledot has multiple studios globally. The Minsk office is likely equipped to support the hybrid model with collaborative workspaces, meeting rooms, and amenities like daily lunch. The company's distributed nature means that even within the office, there will be interaction with remote team members.

Workspace Context:

• Collaborative Spaces: The office environment is designed to foster interaction between product, design, and engineering teams, crucial for the iterative development of Puzzleplay.

• Tools & Technology: Access to industry-standard design tools (Figma, Photoshop) and potentially project management software will be available to support daily tasks.

• Team Interaction: The hybrid model and asynchronous work culture mean that team interaction will be a blend of in-person meetings, video calls, and digital communication channels, requiring effective remote collaboration skills.

Work Schedule: The standard work schedule is likely 40 hours per week. The hybrid model dictates specific office days, while the asynchronous nature of working with a global team allows for flexibility in managing personal schedules around core collaboration times. This setup requires strong self-management and communication to ensure tasks are completed efficiently regardless of location.

📝 Enhancement Note: The hybrid model with specific office days (Tuesdays and Wednesdays) is a key detail for candidates to plan their work week. The combination of office-based collaboration and remote flexibility is a common approach in the tech industry, aiming to balance team cohesion with individual autonomy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess fundamental qualifications, experience, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A dedicated session where you will present your design portfolio, walking through key case studies. Expect in-depth questions about your design process, decision-making, problem-solving approach, and how you advocate for the user.

• Technical/Skills Assessment: This may involve a design challenge or a live critique session, potentially using Figma, to evaluate your practical design skills, problem-solving abilities, and communication under pressure.

• Cross-functional Interviews: Meetings with Product Managers and Engineers to assess your ability to collaborate, communicate technical/design concepts, and understand their perspectives.

• Culture Fit Interview: A discussion to determine alignment with Tripledot's values, work ethic, and collaborative style, particularly regarding asynchronous work and user advocacy.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest, most relevant mobile app design case studies. Prioritize projects that showcase UX flow design, UI implementation, and problem-solving.

• Tell a Story: For each case study, clearly articulate the problem, your role, your design process, key decisions, challenges faced, solutions implemented, and the measurable impact (even if estimated).

• Showcase Figma Expertise: Demonstrate your proficiency in Figma by including examples of your prototypes, component libraries, or design system contributions.

• Highlight User Advocacy: Explicitly describe instances where you championed user needs and how it influenced design outcomes.

• Be Prepared for Critiques: Understand that your work might be critiqued. Be open to feedback and demonstrate how you would iterate or improve based on new insights.

Challenge Preparation:

• Understand the Context: If given a design challenge, thoroughly understand the brief, target audience, and objectives.

• Focus on Process: Even if you don't complete a full design, clearly articulate your thought process, the questions you would ask, and the steps you would take to solve the problem.

• Prioritize Key Flows: For mobile app challenges, focus on designing the most critical user flows and interactions.

• Visual Design Considerations: Pay attention to visual hierarchy, usability, and brand consistency in your design solutions.

• Time Management: Be mindful of the time allocated for the challenge and prioritize delivering a coherent solution over an overly polished, incomplete one.

📝 Enhancement Note: The emphasis on portfolio presentation and a potential design challenge highlights the practical, hands-on nature of this role. Candidates should be prepared to "show, not just tell," and to articulate their design thinking process under scrutiny. The mention of user advocacy and asynchronous work suggests these will be key evaluation criteria.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI/UX design, wireframing, prototyping, and collaborative workflows. Proficiency is essential.

• Photoshop: For creating and editing high-quality visual assets, icons, and potentially mascots.

• Prototyping Tools (within Figma): For creating interactive prototypes to demonstrate user flows and interactions.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the Lead Product Designer role, but awareness of how user data from CRM systems or engagement platforms informs user segmentation and personalization strategies could be advantageous.

📝 Enhancement Note: The explicit mention of Figma as a primary tool is a critical requirement. Candidates should be prepared to demonstrate advanced proficiency. While not directly using analytics tools, understanding their output and how it informs design is crucial for a data-informed approach.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and prioritizing the needs and experiences of users, ensuring that design decisions always reflect this focus.

• Passion for Games: A genuine love for mobile gaming and an understanding of what makes games enjoyable and engaging for players.

• Detail-Oriented Excellence: A meticulous approach to design, ensuring high quality, consistency, and polish in all visual and interactive elements.

• Collaboration & Communication: A belief in the power of teamwork, open communication, and constructive feedback to achieve shared goals, especially within a distributed team.

• Innovation & Growth: A drive to continuously improve, explore new ideas, and contribute to the company's ambitious growth objectives.

Collaboration Style:

• Cross-functional Integration: Proactive engagement with product managers and engineers to ensure design vision is aligned with business goals and technical feasibility.

• Constructive Feedback Culture: An environment where design feedback is given and received openly and constructively, fostering continuous improvement.

• Shared Ownership: A sense of collective responsibility for the success of the Puzzleplay platform, encouraging designers to contribute beyond their immediate tasks.

• Asynchronous Efficiency: A practiced approach to communication and collaboration that leverages documentation and clear updates to work effectively across different time zones.

📝 Enhancement Note: The company's stated principle ("when people love what they do, what they do will be loved by others") is a core cultural driver. This translates into a passion for quality, user experience, and a positive work environment. The emphasis on detail and collaboration is key for a role building a new platform.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: Establishing a comprehensive design framework, system, and user experience for a brand-new platform requires significant strategic thinking and foundational work.

• Balancing Business & User Needs: Navigating the inherent tension between business objectives (e.g., driving engagement, potential monetization) and ensuring an authentic, rewarding user experience.

• Asynchronous Collaboration Management: Effectively communicating complex design ideas and gathering timely feedback from a globally distributed team can be challenging.

• Scalability & Iteration: Designing a platform that can scale effectively to millions of users while remaining agile enough for continuous iteration based on user feedback and performance data.

• Defining a New Product Category: Differentiating Puzzleplay within the competitive landscape of loyalty and rewards apps in the mobile gaming space.

Learning & Development Opportunities:

• Leadership Development: The "Lead" title offers a significant opportunity to hone leadership skills, mentor junior designers, and influence product strategy.

• Specialized Design Expertise: Deepen knowledge in areas like gamification, loyalty program mechanics, user acquisition funnels, and retention strategies specific to the gaming industry.

• Cross-Platform Design: If not already strong, gaining more robust iOS design experience to complement Android expertise.

• Product Lifecycle Management: Experience in taking a product from initial concept and build through soft launch, scaling, and ongoing optimization.

• Industry Exposure: Working with a successful and rapidly growing mobile gaming company provides exposure to industry best practices and market trends.

📝 Enhancement Note: Identifying potential challenges helps candidates prepare and demonstrate foresight. The growth opportunities are substantial, particularly for someone looking to take on more responsibility and shape a product's destiny from its inception.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new feature within a mobile app, focusing on user engagement and retention." (Prepare to walk through a case study, highlighting user research, flow design, prototyping, testing, and iteration.)

• "How would you approach establishing a design system for a new platform like Puzzleplay, considering the need for both consistency and flexibility?" (Discuss component-based design, style guides, documentation, and collaboration with engineering.)

• "Imagine a scenario where Product Management wants to implement a feature that you believe could negatively impact user experience. How would you handle this situation?" (Focus on your user advocacy skills, data-driven arguments, and collaborative problem-solving approach.)

Company & Culture Questions:

• "What excites you about Tripledot Studios and the mobile gaming industry?" (Research Tripledot's games, recent news, and company values. Connect your passion for gaming and design to their mission.)

• "How do you see the Puzzleplay platform fitting into Tripledot's broader growth strategy?" (Demonstrate an understanding of how user rewards and engagement contribute to customer lifetime value and market share.)

Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your design philosophy and then dive into 2-3 curated case studies. For each, clearly state the problem, your role, the solution, your process, and the impact.

• Visuals: Use high-quality mockups, prototypes, and wireframes. Ensure your Figma work is easily navigable and visually appealing.

• Storytelling: Frame your projects as narratives. Explain the "why" behind your design choices and connect them back to user needs and business goals.

• Highlight Key Skills: Explicitly point out where your work demonstrates UX flow design, UI implementation, user advocacy, and Figma proficiency.

• Conciseness: Be mindful of time. Practice your presentation to ensure you cover the most critical aspects efficiently. Be ready to elaborate on specific areas if asked.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also strategic thinking, communication, and cultural fit. The questions are designed to probe decision-making processes, problem-solving abilities, and collaborative instincts.

📌 Application Steps

To apply for this Lead Product Designer position:

• Submit Your Application: Navigate to the provided application link and carefully fill out all required fields.

• Tailor Your Resume: Highlight your experience in mobile application design, UX/UI, Figma proficiency, and any relevant experience with loyalty programs or gamification. Quantify achievements where possible (e.g., "Improved user engagement by X%").

• Curate Your Portfolio: Ensure your portfolio prominently features mobile app design case studies, showcasing your process, user flow design, UI implementation, and any design system contributions. Make sure your Figma expertise is evident.

• Prepare Your Narrative: Practice presenting your portfolio, focusing on clear storytelling, articulating your design process, and demonstrating your user advocacy skills. Be ready to discuss your approach to asynchronous collaboration.

• Research Tripledot: Familiarize yourself with Tripledot's games, company culture, and the Puzzleplay platform's objective. Understand their mission and values to articulate your fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---