Lead Product Designer

📍 Job Overview

Job Title: Lead Product Designer

Company: Launch Potato

Location: Tallahassee, FL (remote)

Job Type: Contract to Hire

Category: Product Design / UX/UI Design

Date Posted: 2026-01-05T06:58:18

Experience Level: 8+ years (Senior/Lead level)

Remote Status: Remote Solely

🚀 Role Summary

• Drive significant revenue and performance gains through data-informed, CRO-optimized user experiences across Launch Potato's web properties.

• Independently lead end-to-end design projects, from initial concept and stakeholder alignment to high-fidelity prototypes and developer hand-off.

• Leverage behavioral data, key metrics (CVR, RPS), heatmaps, and user recordings to generate UX insights and validate design decisions.

• Proactively identify and enhance underperforming user experiences through iterative design and A/B testing.

📝 Enhancement Note: This role is positioned as a "Lead Product Designer" with a strong emphasis on performance marketing, lead generation, and conversion rate optimization (CRO). The "Contract to Hire" designation suggests an initial evaluation period before potential full-time employment. The remote-first nature with specific location mention implies a preference for candidates within or willing to work within a particular time zone or state for administrative purposes, though the role itself is fully remote.

📈 Primary Responsibilities

• Conceptualize, design, and deliver complete, test-ready user experiences, integrating A/B test results and user insights.

• Lead all stages of design projects, including stakeholder alignment, UX strategy development, UI design, and post-test iteration.

• Analyze behavioral data, conversion rates (CVR), revenue per session (RPS), heatmaps, and user recordings to inform design strategy and validate hypotheses.

• Proactively identify UX design opportunities to improve underperforming web properties and drive measurable business outcomes.

• Collaborate closely with product managers, engineers, and other stakeholders to ensure design solutions align with business objectives and technical feasibility.

• Champion and mentor best practices in UX/UI design, sharing knowledge and promoting a high-performance design culture.

• Propose and implement improvements to the design process to increase experimentation velocity and design scalability.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on data-driven decision-making and a direct impact on business metrics, which is typical for CRO-focused design roles within performance marketing environments. The expectation to "independently lead" and "champion" design practices indicates a senior-level individual contributor role with potential for leadership influence.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field is often preferred for senior design roles. Equivalent practical experience will also be considered.

Experience: 8+ years of hands-on UX/UI design experience, specifically within performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• Proven expertise in data-informed design, with a focus on optimizing key performance metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).

• Mastery of Figma or comparable wireframing and prototyping tools.

• Fluency with the Adobe Creative Suite (Photoshop, Illustrator, etc.).

• Practical experience collaborating with development teams for design implementation.

• Hands-on experience planning and executing A/B tests for CRO initiatives.

• Excellent communication and presentation skills, capable of articulating design rationale to both technical and non-technical audiences.

• Strong analytical skills for interpreting user behavior data, metrics, and user feedback.

Preferred Skills:

• Experience with user research methodologies, including user interviews, usability testing, and survey design.

• Familiarity with web analytics platforms (e.g., Google Analytics, Adobe Analytics).

• Understanding of SEO principles and how they intersect with UX/UI design.

• Experience mentoring junior designers or leading design initiatives within a team.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better collaborate with engineers.

📝 Enhancement Note: The requirement for 8+ years of experience, combined with the "Lead" title and emphasis on independent project leadership, suggests this role is for a senior-level designer expected to operate with significant autonomy. The specific mention of performance marketing and CRO is critical, meaning candidates must demonstrate a track record of driving measurable business results through design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 8+ years of UX/UI design work, with a significant emphasis on performance marketing, lead generation, or CRO projects.

• Detailed case studies demonstrating your process for identifying design problems, conducting user research or data analysis, ideating solutions, prototyping, testing, and iterating based on results.

• Clear articulation of the business objectives for each project and how your design solutions directly contributed to achieving them (e.g., increased CVR, RPS, lead volume).

• Visual examples of high-fidelity mockups, interactive prototypes, and final implemented designs, alongside explanations of design decisions.

Process Documentation:

• The portfolio should implicitly or explicitly document your approach to:

  • User journey mapping and experience flow design.

  • Data analysis and insight generation from behavioral metrics and user feedback.

  • A/B test planning, execution, and analysis for design validation.

  • Iterative design cycles and continuous optimization strategies.

  • Design system or component library utilization/development (if applicable).

📝 Enhancement Note: For a role focused on performance and CRO, the portfolio is paramount. It needs to go beyond aesthetics and demonstrate a data-driven, results-oriented approach. Candidates should be prepared to walk through specific projects, detailing the "why" behind their design choices and quantifying the impact.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year.

Benefits:

• Profit-sharing bonus opportunities, reflecting the performance-driven culture.

• Competitive benefits package (specifics not detailed, but typically include health, dental, vision insurance).

• Opportunity for full-time employment after the contract-to-hire period.

• Potential for future compensation increases based on company and individual performance, rather than standard cost-of-living adjustments.

Working Hours: Approximately 40 hours per week, typical for a full-time equivalent role. The remote nature offers flexibility in scheduling, but core collaboration hours may apply.

📝 Enhancement Note: The salary range provided is competitive for a Lead Product Designer role with this level of specialization, especially in a remote US-based position. The "Contract to Hire" model means benefits may differ during the initial contract period. The compensation philosophy emphasizes performance and results, aligning with the role's focus on driving measurable outcomes.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media, Performance Marketing, Lead Generation. Launch Potato operates in a fast-paced, data-driven digital environment. Their brands (FinanceBuzz, All About Cookies, OnlyInYourState) focus on attracting and engaging large audiences, connecting them with relevant brands.

Company Size: Launch Potato is a growing, profitable digital media company with a remote-first team spanning over 15 countries. While the exact employee count isn't specified, the description suggests a substantial, globally distributed organization that values agility and impact.

Founded: The founding date isn't explicitly stated, but the company is described as having a "high-growth" trajectory, indicating it's an established yet rapidly expanding entity.

Team Structure:

• The Lead Product Designer will likely be part of a Product or Design team, reporting to a Design Lead, Head of Product, or a similar senior role.

• This role requires significant cross-functional collaboration with Product Managers, Engineers, Data Analysts, and Marketing stakeholders.

Methodology:

• Data-Driven Design: Decisions are heavily influenced by analytics, A/B testing results, and user behavior data.

• Agile & Iterative: The company culture emphasizes speed, ownership, and measurable impact, suggesting an iterative approach to design and development.

• Performance-Oriented: A core focus is on optimizing key business metrics like conversion rates and revenue.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato's culture is defined by its focus on "speed, ownership, and measurable impact." This means candidates should be comfortable working in a dynamic environment where quick iteration and demonstrable results are highly valued. The remote-first, global team structure implies a need for strong self-management and communication skills.

📈 Career & Growth Analysis

Operations Career Level: This role is at a Senior/Lead individual contributor level. The "Lead" title signifies a level of seniority, autonomy, and potential for mentorship within the design function. It's a pivotal role for driving significant UX improvements that directly impact business outcomes.

Reporting Structure: While not explicitly stated, this position likely reports to a Head of Product, Design Director, or a similar senior leadership role within the product or design vertical. The designer will collaborate extensively with cross-functional teams.

Operations Impact: The Lead Product Designer has a direct and measurable impact on Launch Potato's core business objectives. By optimizing user experiences for conversion and revenue, this role directly contributes to the company's profitability and growth. The success of this role is tied to tangible metrics like CVR, RPS, and overall revenue generated through their design efforts.

Growth Opportunities:

• Full-Time Conversion: Successful performance in the contract-to-hire period can lead to a permanent, full-time position with access to the company's full benefits and long-term growth plans.

• Leadership & Mentorship: As a "Lead," there's an opportunity to mentor junior designers, influence design strategy, and contribute to the evolution of the design process.

• Skill Specialization: Deepen expertise in CRO, UX analytics, and performance marketing design within a company that prioritizes these areas.

• Impactful Projects: Work on high-traffic web properties with the potential to influence millions of users and directly contribute to significant business growth.

📝 Enhancement Note: The "Contract to Hire" model offers a clear growth path to a permanent role, which is a significant opportunity. The "Lead" designation suggests potential for informal or formal leadership responsibilities, allowing for development in mentorship and strategic influence within the design domain.

🌐 Work Environment

Office Type: Remote-first. This means the primary work environment is virtual, with no requirement to be in a physical office.

Office Location(s): While the job is posted for "Tallahassee, FL (remote)," this likely indicates a preference for candidates within that state or time zone for payroll, legal, or administrative purposes, rather than a mandatory office location. The team is globally distributed.

Workspace Context:

• Virtual Collaboration: Expect to work primarily through digital collaboration tools (e.g., Slack, Zoom, Figma, project management software).

• Independent Work: The role requires a high degree of self-discipline and autonomy to manage tasks and deadlines effectively in a remote setting.

• Tools & Technology: Access to modern design software (Figma, Adobe Creative Suite) and collaboration platforms will be essential.

Work Schedule: While the role is approximately 40 hours per week, the remote nature may allow for some flexibility in structuring the workday. However, availability for key meetings, cross-functional syncs, and collaboration with global teams will be necessary.

📝 Enhancement Note: The "remote-first" aspect is a key differentiator. Candidates should be comfortable and effective working autonomously in a virtual environment, with strong communication skills to bridge geographical distances. The specific mention of Tallahassee, FL, might be a compliance-related detail for remote US workers.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience and alignment with the role's requirements.

• Portfolio Presentation: A dedicated session where candidates present their portfolio, focusing on case studies that demonstrate data-informed design, CRO impact, and their design process. Expect to discuss specific metrics and outcomes.

• Skills/Technical Interview: Discussion focused on UX/UI principles, data analysis for design, A/B testing experience, and proficiency with design tools.

• Cross-functional/Stakeholder Interview: Conversation with product managers, engineers, or other stakeholders to assess collaboration style, communication clarity, and strategic thinking.

• Hiring Manager Interview: Final discussion to evaluate cultural fit, leadership potential, and overall alignment with Launch Potato's values and goals.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly articulate the problem, your solution, and the measurable results (e.g., "Increased CVR by X%," "Improved RPS by Y%").

• Show Your Process: Detail how you used data (analytics, heatmaps, user feedback) to inform your design decisions. Explain your A/B testing approach and learnings.

• Focus on CRO: Highlight projects directly related to conversion rate optimization and lead generation. Showcase your understanding of user psychology in driving action.

• Demonstrate Collaboration: Be ready to discuss how you worked with engineers and product managers, including design hand-off processes and how you handled feedback or technical constraints.

• Tailor to Launch Potato: Research Launch Potato's brands and business model. Frame your experience and case studies to show how you can drive similar success for them.

Challenge Preparation:

• Be prepared for a design challenge or a deep dive into a specific portfolio project that simulates real-world tasks. This might involve analyzing a given scenario, proposing UX improvements, or sketching out ideas for a specific business goal.

• Practice articulating your thought process clearly and concisely, especially when explaining complex design decisions or data interpretations.

📝 Enhancement Note: The emphasis on a portfolio review and data-driven outcomes means candidates must prepare thoroughly to showcase their ability to impact business metrics. This is not just a visual design role; it's a strategic role focused on driving measurable performance.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and UI design. Mastery is required.

• Adobe Creative Suite: Proficiency expected for graphic design elements, image editing, etc.

• Prototyping Tools: Figma is specified, but familiarity with other advanced prototyping capabilities is beneficial.

Analytics & Reporting:

• Web Analytics Platforms: Experience with tools like Google Analytics, Adobe Analytics, or similar is highly beneficial for analyzing user behavior and performance metrics.

• Heatmap & User Recording Tools: Familiarity with tools such as Hotjar, Crazy Egg, or FullStory for qualitative user behavior analysis.

CRM & Automation:

• While not explicitly listed as a primary tool for the designer, understanding how design impacts CRM data capture and automation workflows (e.g., lead forms) is advantageous. Awareness of how designs integrate with marketing automation platforms may also be relevant.

• Project Management Tools: Familiarity with tools like Jira, Asana, Trello, or similar for task management and collaboration.

📝 Enhancement Note: The core tools are Figma and Adobe Creative Suite, but the role's success hinges on the designer's ability to leverage data. Therefore, experience with analytics and user behavior tools is crucial for informing design decisions and validating outcomes.

👥 Team Culture & Values

Operations Values:

• Performance-Minded: A strong emphasis on driving measurable outcomes, particularly conversion rates and revenue. Designs are expected to serve business goals directly.

• Analytical: Reliance on data, user behavior insights, and experimentation to guide decisions and validate hypotheses.

• Initiative-Driven: Proactive problem-solving and a willingness to identify and execute on design improvements without constant direction.

• Clear Communicator: Ability to articulate design rationale, technical details, and strategic thinking effectively to diverse audiences.

• Collaborative: Thriving in cross-functional teams, building strong working relationships with product, engineering, and other departments.

• Mentorship-Oriented: A culture of sharing knowledge, coaching peers, and fostering collective growth within the design team.

• Strategic Thinker: Understanding the broader business context and how design choices contribute to overall company objectives.

Collaboration Style:

• Cross-functional Integration: Close partnership with Product, Engineering, and potentially Marketing/Data teams.

• Data-Informed Feedback Loops: Design decisions and iterations are heavily influenced by performance data and user insights.

• Proactive Communication: Given the remote, global nature, proactive and clear communication is key to maintaining alignment and velocity.

• Experimentation Culture: Encouragement of hypothesis-driven design and iterative improvements through A/B testing.

📝 Enhancement Note: Launch Potato's stated values align perfectly with the demands of a performance-focused Product Designer. Candidates should be prepared to demonstrate how they embody these values in their work, particularly initiative, data-driven decision-making, and a results-oriented mindset.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: Designing visually appealing interfaces that also rigorously optimize for conversion metrics can be a delicate balance.

• Data Interpretation: Effectively translating complex user behavior data and A/B test results into actionable design insights.

• Remote Collaboration: Maintaining strong communication and collaboration with a globally distributed team, especially across different time zones.

• Iterative Speed: The demand for rapid iteration and experimentation in a performance marketing environment can be intense.

• Stakeholder Alignment: Ensuring buy-in and alignment on design strategies with various stakeholders who may have different priorities.

Learning & Development Opportunities:

• Deepen CRO Expertise: Gain extensive experience in conversion rate optimization within a high-traffic, data-rich environment.

• Advanced Analytics Application: Become highly skilled at using behavioral data, heatmaps, and A/B testing to drive design strategy.

• Influence Design Strategy: As a lead, contribute to shaping the overall UX strategy and design processes for Launch Potato's brands.

• Mentorship & Leadership: Develop leadership and mentorship skills by guiding junior designers and influencing team best practices.

• Performance-Driven Design Mastery: Hone skills in designing for measurable business impact, a highly valuable specialization in the digital industry.

📝 Enhancement Note: The challenges are inherent to high-performance design roles. The growth opportunities are significant, particularly for someone looking to specialize and excel in CRO and data-informed UX design within a successful digital media company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data (e.g., CVR, RPS, heatmaps) to inform a significant design decision on a performance-critical page. What was the outcome?"

• "Walk me through your process for designing and A/B testing a new feature or landing page aimed at increasing lead generation."

• "How do you balance user needs with business objectives when designing for conversion optimization?"

Company & Culture Questions:

• "What interests you about Launch Potato and our brands like FinanceBuzz or OnlyInYourState?"

• "How do you embody our core values of speed, ownership, and measurable impact in your design work?"

• "Describe your experience working in a remote-first, globally distributed team environment."

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the process, your solution, and the quantifiable results.

• Focus on Impact: Emphasize the metrics you influenced and the business value you delivered. Be ready to discuss ROI.

• Explain Your 'Why': Articulate the rationale behind your design decisions, especially how they were informed by data or user insights.

• Show, Don't Just Tell: Use visuals, prototypes, and data charts effectively to support your presentation.

• Be Prepared for Questions: Anticipate questions about your design process, challenges faced, and alternative solutions you considered.

📝 Enhancement Note: Prepare to discuss your experience in tangible, metric-driven terms. The interview process will heavily scrutinize your ability to connect design work directly to business performance and revenue.

📌 Application Steps

To apply for this Lead Product Designer position:

• Submit your application through the provided Greenhouse link, ensuring your resume and portfolio are up-to-date and easily accessible.

• Portfolio Customization: Tailor your portfolio to highlight your most relevant experience in performance marketing, lead generation, and CRO. Prioritize case studies that demonstrate quantifiable results and a data-driven design process.

• Resume Optimization: Ensure your resume clearly states your years of experience and explicitly mentions skills in UX/UI design, performance marketing, A/B testing, CRO, and proficiency with Figma and Adobe Creative Suite. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on your process, data utilization, and the impact of your designs. Prepare to answer strategy and behavioral questions related to the role's requirements.

• Company Research: Thoroughly research Launch Potato, its brands, and its company culture. Understand their business model and how UX/UI design contributes to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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