Lead Graphic Designer

📍 Job Overview

Job Title: Lead Graphic Designer

Company: Bjak

Location: London, England, United Kingdom

Job Type: Full-time

Category: Creative Operations / Marketing Operations

Date Posted: March 06, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote (UK-based)

🚀 Role Summary

• Lead the end-to-end visual creation and execution for UK-focused marketing campaigns, social media, web, and digital advertising.

• Drive the development of bold, conversion-focused visual assets, translating creative briefs into impactful static and motion content.

• Foster close collaboration with UK content, video, and performance marketing teams to ensure cohesive and effective campaigns.

• Leverage data analysis to iterate, optimize, and scale high-performing visual directions, demonstrating a commitment to performance-driven design.

• Champion brand consistency and visual excellence across all creative outputs, maintaining a high standard of craft and brand integrity.

📝 Enhancement Note: This role is positioned as a "Lead" Graphic Designer, implying a significant level of ownership, strategic input, and potential mentorship. The emphasis on "UK-focused" visuals, "conversion-focused" design, and collaboration with "performance marketing" strongly indicates this role sits within a GTM (Go-To-Market) or Marketing Operations function, where creative output is directly tied to business objectives and performance metrics. The integration of AI tools also points to a forward-thinking operations team.

📈 Primary Responsibilities

• Spearhead the design and production of UK-specific visual assets, including static graphics, short-form motion content, and digital ad creatives.

• Translate marketing objectives and creative briefs into visually compelling designs that resonate with the UK target audience.

• Work cross-functionally with content writers, video producers, and performance marketers to ensure alignment and amplify campaign messaging.

• Analyze the performance of visual assets using data and analytics, providing insights and recommendations for iterative improvements and optimization.

• Maintain and evolve brand guidelines, ensuring consistent application of brand identity and visual systems across all UK marketing channels.

• Explore and integrate AI-powered design tools (e.g., Midjourney, DALL·E, Runway) to enhance creative ideation, accelerate production workflows, and maintain a competitive edge.

• Contribute to the development and maintenance of reusable brand templates and scalable visual systems to ensure efficiency and brand coherence.

• Proactively research and stay abreast of emerging design trends, motion graphics techniques, and AI advancements relevant to the UK market.

📝 Enhancement Note: The responsibilities clearly define a role that bridges creative execution with marketing operations. The emphasis on "performance marketing," "data analysis," and "conversion-focused visuals" highlights the need for a candidate who can not only design but also understand and react to campaign performance, a key aspect of effective GTM operations. The mention of "brand templates and visual systems" points to a need for systemic thinking, crucial for scalable operations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent practical experience, is highly recommended.

Experience: 5+ years of demonstrated experience in graphic design, motion design, or creative content production roles, with a proven track record in digital-first environments. Experience within a high-growth startup or performance-driven marketing team is highly advantageous.

Required Skills:

• Visual Creation & Execution: Proven ability to create high-quality static and motion visual assets for digital channels (social media, web, digital advertising).

• Brand Systems & Consistency: Strong understanding of brand identity, layout, composition, typography, and the ability to maintain brand consistency across diverse outputs.

• Creative Brief Interpretation: Skill in translating complex creative briefs into clear, compelling, and conversion-focused visual designs.

• Motion Graphics Proficiency: Expertise in Adobe After Effects and Premiere Pro for producing short-form motion content, animations, and video edits.

• Design Software Proficiency: Mastery of Adobe Creative Suite (Photoshop, Illustrator) and Figma for digital design and prototyping.

• AI Tool Integration: Demonstrated experience with or strong curiosity and aptitude for utilizing AI tools (e.g., Midjourney, DALL·E, Runway) in creative workflows.

• Performance-Driven Design: Ability to understand marketing objectives and design visuals that are optimized for engagement and conversion.

• Data Analysis & Iteration: Capacity to analyze performance data and use insights to iterate on designs and improve outcomes.

• Agile Workflow: Ability to work effectively in a fast-paced, deadline-driven environment with high creative ownership.

Preferred Skills:

• Experience producing short-form ads, social videos, or performance creatives specifically for the UK market.

• Exposure to high-growth startup environments and understanding of their unique operational demands.

• Basic sound design or simple VFX skills to enhance motion content.

• Familiarity with developing and managing templates, libraries, and scalable visual systems.

• Experience in performance-driven design methodologies and A/B testing creative elements.

📝 Enhancement Note: The requirement for 5+ years of experience, coupled with the expectation of utilizing AI tools and analyzing performance data, positions this as a mid-to-senior level role within a marketing operations context. The emphasis on "digital-first design" and "conversion-focused visuals" is critical for operations roles that directly impact revenue and user acquisition.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, curated digital portfolio showcasing a minimum of 5 years of relevant design work.

• Emphasis on digital-first design, including examples of social media graphics, web banners, digital ads, and marketing campaign visuals.

• Demonstrations of visual storytelling capabilities and the ability to convey clear messages through design.

• Examples of motion graphics and short-form video content, highlighting proficiency in After Effects and Premiere Pro.

• Evidence of understanding and applying brand systems, showing consistency and hierarchy in designs.

Process Documentation:

• Examples of how you've contributed to or utilized brand templates and visual systems to ensure efficiency and consistency.

• Documentation or explanation of your workflow for translating creative briefs into finished assets, especially under tight deadlines.

• Insights into how you have used or explored AI tools to enhance your design process, ideation, or production speed.

• Demonstrations of how you approach iteration and optimization based on performance metrics.

📝 Enhancement Note: For a role focused on GTM and marketing operations, the portfolio must go beyond just aesthetic appeal. It needs to demonstrate a candidate's ability to drive business outcomes through design. Evidence of process, system thinking, and data-informed iteration is crucial for operations roles.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum. The final compensation will be determined based on the candidate’s qualifications, skills, and relevant experience.

Benefits:

• Competitive compensation package with a clear pathway to creative leadership within the organization.

• Ownership of high-impact visual assets that will be seen by a significant user base across the UK.

• A fast-paced, execution-driven work environment that values speed and efficiency.

• A culture that actively encourages experimentation, bold ideas, and innovation in design and technology.

• Flexibility of remote work across the United Kingdom, promoting work-life balance.

• Opportunity to work with cutting-edge AI tools in a creative capacity.

• Contribution to a mission-driven company focused on creating successful businesses and positive societal impact.

Working Hours: The role implies a standard full-time working week, likely around 40 hours, with the flexibility afforded by a remote work arrangement. Emphasis is placed on output and results rather than strict adherence to traditional office hours.

📝 Enhancement Note: The salary range provided is a good benchmark for a Lead Graphic Designer role in London with 5-10 years of experience, especially considering the remote aspect which can sometimes influence local market rates. The benefits highlight key attractions for operations professionals: career progression, impact, a dynamic environment, and flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focusing on application platforms and digital insurance solutions. BJAK is also expanding into AI-integrated applications. This industry context means a focus on innovation, scalability, and user-centric design.

Company Size: BJAK operates as a "flat organization" with a "densely talented, highly motivated" team. While specific numbers aren't provided, this implies a dynamic, agile environment where individual contributions are highly visible and impactful, typical of a growing tech company or a specialized division within a larger entity.

Founded: While the founding date isn't specified, the company highlights its development of the "first and leading insurance platform in Southeast Asia" and its ongoing mission to build "new, superior applications in emerging use cases as applications become increasingly integrated with AI." This suggests a history of successful product development and a forward-looking strategy.

Team Structure:

• The operations and marketing teams are described as "lean" and "high-output," suggesting smaller, specialized groups that require strong individual initiative.

• Reporting structures are "very flat," meaning direct access to decision-makers and less hierarchical bureaucracy.

Methodology:

• BJAK emphasizes "engineering and product excellence" and a "data-driven approach."

• Key principles include "clarity, execution, and iteration," meaning a focus on clear communication, efficient delivery, and continuous improvement.

• The company values "results, speed, and ownership" over titles, fostering a culture of accountability and proactive contribution.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture described is highly relevant to operations professionals. A "flat organization," "lean team," and emphasis on "ownership," "speed," and "execution" all point to an environment where operations roles are expected to be hands-on, strategic, and directly contribute to business outcomes. The focus on "product excellence" and "data-driven approach" aligns perfectly with the core tenets of revenue and marketing operations.

📈 Career & Growth Analysis

Operations Career Level: This "Lead Graphic Designer" role represents a significant step beyond a junior or standard designer position. It signifies a mid-to-senior level opportunity with substantial creative ownership and the potential to influence brand direction within the UK market. It’s an entry point to potential leadership within the creative operations function.

Reporting Structure: Given the "very flat organization" and "lean team" structure, the Lead Graphic Designer will likely report directly to a Marketing Lead, Head of Creative, or a senior operations manager. The role requires close collaboration with various marketing and product teams, suggesting a highly integrated reporting and working relationship across functions.

Operations Impact: The Lead Graphic Designer's impact is directly tied to the success of UK marketing campaigns. By creating "bold, conversion-focused visuals" and "elevating brand presence," this role directly influences user engagement, lead generation, and ultimately, customer acquisition and revenue growth. The analysis of performance data and iterative optimization further ensures that creative operations contribute measurably to business objectives.

Growth Opportunities:

• Creative Leadership: The role explicitly mentions a "pathway to creative leadership," suggesting opportunities to manage design projects, mentor junior designers, and eventually lead a creative team as BJAK expands its UK presence.

• Skill Development: Continuous learning is encouraged, particularly in "motion fluency," "AI tools," and "performance-driven design." This role offers a chance to become proficient in cutting-edge creative technologies and strategies relevant to modern GTM operations.

• Strategic Influence: By analyzing performance data and iterating on designs, the Lead Graphic Designer can gain influence over marketing strategy, demonstrating how creative operations can drive measurable business results and potentially moving into broader marketing operations or strategy roles.

📝 Enhancement Note: The "career path" for an operations-focused creative role like this is often about increasing strategic impact and ownership. The emphasis on data analysis and performance metrics within creative output is a key differentiator for operations professionals looking to advance beyond pure execution.

🌐 Work Environment

Office Type: The role is "Fully Remote" and "TELECOMMUTE," specifically requiring the candidate to be based in the United Kingdom. This indicates a distributed workforce model, common in modern tech companies, prioritizing flexibility and access to a wider talent pool.

Office Location(s): While the company has a presence (indicated by the company URL), the role itself does not tie the candidate to a specific physical office. The requirement is UK residency, allowing for remote work from anywhere within the country.

Workspace Context:

• Collaborative Environment: Despite being remote, the role emphasizes close collaboration with UK content, video, and performance marketing teams. This suggests a reliance on digital collaboration tools and a culture that fosters virtual teamwork.

• Operations Tools & Technology: The role necessitates proficiency with industry-standard design software (Adobe Creative Suite, Figma, After Effects, Premiere Pro) and a proactive approach to integrating emerging AI tools. Access to and effective use of these tools are critical for operational efficiency.

• Operations Team Interaction: Regular interaction will occur through virtual meetings, project management platforms, and communication channels, requiring strong digital communication skills and a proactive approach to team engagement.

Work Schedule: The standard working hours (approximately 40 per week) are expected, but the remote nature offers flexibility in how and where those hours are structured. The focus on "speed" and "execution" suggests that while flexibility exists, meeting deadlines and project demands will be paramount.

📝 Enhancement Note: For a remote operations role, understanding the expected level of virtual collaboration and the technology stack used for communication and project management is crucial. The emphasis on "execution-driven" work in a remote setting means strong self-management and communication skills are vital.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the resume and portfolio to assess foundational skills, experience, and alignment with the UK market focus.

• Creative Assessment/Challenge: Candidates may be given a design challenge or a take-home assignment to evaluate their practical design skills, problem-solving abilities, and understanding of performance-driven creative. This could involve creating assets based on a mock brief or optimizing existing visuals.

• Technical/Skills Interview: A deep dive into proficiency with required software (Adobe Suite, Figma, After Effects, Premiere Pro) and experience with AI creative tools. Questions may focus on workflow efficiency and technical execution.

• Behavioral & Cultural Fit Interview: Discussion around collaboration style, adaptability in a fast-paced environment, ownership mentality, and how the candidate approaches iteration and optimization. This will likely involve questions about handling tight deadlines and working cross-functionally.

• Final Interview: Potentially with a senior leader to discuss strategic alignment, long-term career goals, and the candidate's vision for creative operations at BJAK.

Portfolio Review Tips:

• UK Market Focus: Tailor your portfolio to highlight work relevant to the UK market, showcasing an understanding of local aesthetics, trends, and consumer behavior.

• Performance-Driven Examples: Include case studies or projects where you can clearly articulate how your design decisions contributed to specific marketing goals (e.g., increased click-through rates, higher engagement, conversion optimization). Quantify results where possible.

• AI Tool Integration: Showcase any projects where you've effectively used AI tools to enhance ideation, speed up production, or achieve unique visual outcomes. Be prepared to discuss your approach and learnings.

• Process & Systems: Highlight examples of template creation, brand system application, or workflow optimization that demonstrate efficiency and scalability.

• Motion & Static Balance: Ensure your portfolio adequately represents both static design and motion graphics capabilities, as both are critical for this role.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design brief provided, identifying key objectives, target audience, and constraints.

• Focus on Conversion: Frame your design choices around driving specific, measurable outcomes (e.g., clicks, sign-ups).

• Showcase Process: Be prepared to walk through your thought process, from initial concept to final execution, including any iterations or optimizations.

• Tool Proficiency: Be ready to discuss the tools and techniques used, especially your experience with AI creative tools and standard design software.

• Conciseness and Clarity: Present your work and rationale clearly and concisely, respecting any time limits.

📝 Enhancement Note: The interview process and portfolio review for an operations-focused creative role need to assess not just artistic talent but also strategic thinking, efficiency, and data-driven decision-making. Candidates should be prepared to demonstrate how their creative output directly supports business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design and image manipulation. Proficiency expected in Photoshop and Illustrator.

• Figma: Critical for digital design, UI/UX prototyping, and collaborative design workflows.

• After Effects: Mandatory for motion graphics, animation, and complex visual effects in video content.

• Premiere Pro: Required for video editing, assembling motion graphics, and producing short-form video assets.

Analytics & Reporting:

• While not explicitly listed as a tool to use, the role requires analyzing "performance data." This implies familiarity with or ability to interpret data from platforms like:
  • Google Analytics
  • Social Media Analytics (Facebook Ads Manager, Instagram Insights, etc.)
  • Digital Advertising Platform Dashboards (e.g., Google Ads, Meta Ads)

CRM & Automation:

AI & Innovation Tools:

• Midjourney: For AI-generated image ideation and creation.

• DALL·E: Another powerful AI image generation tool.

• Runway: Likely referring to RunwayML, a platform for AI-powered video editing and generation.

• Familiarity with other emerging AI creative tools is a plus.

📝 Enhancement Note: The technology stack is heavily focused on creative production tools. The emphasis on AI tools is a significant differentiator, suggesting BJAK is at the forefront of integrating new technologies into its creative operations. Candidates should be prepared to discuss their experience and comfort level with these tools.

👥 Team Culture & Values

Operations Values:

• Clarity, Execution, and Iteration: These are the driving forces. Operations professionals are expected to communicate clearly, deliver efficiently, and continuously improve their work based on feedback and data.

• Ownership: Team members are encouraged to "think like an owner," taking responsibility for their work and its impact on business objectives. This means proactive problem-solving and a results-oriented mindset.

• Speed and Efficiency: In a "lean, high-output team," speed of execution and a focus on efficiency are paramount. This applies to creative processes, collaboration, and decision-making.

• Raising the Bar: There's an expectation of continuous self-improvement and a drive to achieve excellence in craft and outcomes.

• Innovation and Experimentation: The culture encourages "bold ideas" and experimentation, particularly with new tools like AI, indicating a willingness to embrace change and push creative boundaries.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with marketing, content, and video teams. This suggests a highly integrated approach where design is not siloed but works in tandem with other GTM functions.

• Process Review and Feedback: An iterative approach implies a culture where feedback is regularly exchanged and processes are open to review and refinement to improve outcomes.

• Knowledge Sharing: In a lean team, sharing insights, best practices, and learnings (especially regarding AI tools and performance data) is crucial for collective growth and efficiency.

📝 Enhancement Note: The values described are archetypal of successful GTM and operations teams in fast-paced tech environments. They emphasize a hands-on, results-oriented, and collaborative approach that is essential for driving business growth through creative operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Craft: The primary challenge will be to deliver high-quality, pixel-perfect visuals rapidly in a fast-paced environment, meeting tight deadlines without compromising brand integrity or effectiveness.

• UK Market Nuances: Adapting creative strategies and visual styles to effectively resonate with the specific demographics and cultural nuances of the UK market.

• Integrating AI Seamlessly: Effectively incorporating AI tools into existing workflows to enhance, rather than replace, human creativity and strategic thinking, ensuring ethical and effective use.

• Data-Driven Iteration: Translating raw performance data into actionable design improvements, requiring a blend of creative intuition and analytical capability.

• Remote Collaboration: Maintaining strong communication and collaboration with distributed teams to ensure alignment and project success.

Learning & Development Opportunities:

• Advanced AI Creative Technologies: Deepen expertise in using AI generation and editing tools for advanced creative applications.

• Performance Marketing Design: Develop a sophisticated understanding of how design directly impacts marketing KPIs and user acquisition strategies.

• Brand System Development: Contribute to and potentially lead the evolution of scalable brand systems and templates, enhancing operational efficiency.

• Creative Leadership: Gain experience in leading design initiatives, providing creative direction, and potentially mentoring junior team members as the company grows.

• Cross-Functional Expertise: Develop a broader understanding of marketing operations, content strategy, and video production through close collaboration.

📝 Enhancement Note: Identifying these challenges and growth opportunities provides a realistic outlook for candidates. For operations roles, understanding how to navigate these challenges and leverage growth opportunities is key to long-term success and career progression.

💡 Interview Preparation

Strategy Questions:

• "How would you approach creating a visually compelling digital ad campaign for a new insurance product targeting young professionals in London?" (Assesses UK market understanding, conversion focus, and strategic visual thinking).

• "Describe a time you used performance data to significantly improve the effectiveness of a visual asset. What was your process, and what were the results?" (Evaluates data analysis, iteration, and impact).

• "How do you balance the need for rapid creative execution with maintaining high standards of design craft and brand consistency?" (Tests prioritization, efficiency, and quality control).

Company & Culture Questions:

• "What interests you about BJAK's mission and its focus on AI-integrated applications?" (Assesses research and alignment with company vision).

• "How do you approach collaboration within a lean, high-output, and potentially remote team environment?" (Evaluates teamwork, communication, and adaptability).

• "Describe your understanding of 'ownership' in a work context and how you embody it." (Gauges proactivity, responsibility, and accountability).

Portfolio Presentation Strategy:

• Storytelling with Data: For each project, clearly articulate the objective, your role, the challenge, your creative solution, and – crucially – the measurable impact or results. Use data points to support your claims.

• Process Demonstration: Be ready to walk through your design process, highlighting how you interpreted briefs, used specific tools (including AI), iterated based on feedback or data, and arrived at the final output.

• UK Market Relevance: Specifically call out projects that demonstrate your understanding of the UK market and your ability to create resonant visuals for this audience.

• AI Tool Showcase: If possible, include a project where AI tools played a significant role and be prepared to explain your methodology and the outcome.

• Conciseness: Present your strongest, most relevant work efficiently, respecting the interviewer's time while providing sufficient detail.

📝 Enhancement Note: Preparing for these types of questions requires candidates to think not just about their design skills but also about their operational capabilities, strategic thinking, and ability to drive business results through creative output.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Ensure your portfolio prominently features digital-first designs, motion graphics, and examples that demonstrate conversion optimization and UK market relevance. Include case studies detailing your process, any AI tool integration, and quantifiable results.

• Tailor Your Resume: Highlight your 5+ years of relevant experience, proficiency with Adobe Creative Suite, Figma, After Effects, and Premiere Pro, and any experience with AI creative tools or performance-driven design. Use keywords from the job description to align with ATS scanning.

• Prepare Your Narrative: Practice articulating your design process, your approach to collaboration in a remote setting, and how you leverage data and AI to achieve marketing objectives. Be ready to discuss specific projects from your portfolio in detail.

• Research BJAK: Understand the company's mission, its success in Southeast Asia, and its strategic pivot towards AI applications. Familiarize yourself with their brand and target audience in the UK to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.