Lead Graphic Designer

📍 Job Overview

Job Title: Lead Graphic Designer

Company: Bjak

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-04-17

Experience Level: 5-10 Years

Remote Status: Fully Remote (UK-based)

🚀 Role Summary

• Spearhead the creation of visually compelling UK-focused assets for marketing campaigns, social media, web, and digital advertising, encompassing both static and motion graphics.

• Translate complex creative briefs into impactful, conversion-optimized visuals that enhance brand presence and drive user engagement.

• Leverage cutting-edge AI tools (e.g., Midjourney, DALL·E, Runway) to accelerate ideation, production workflows, and maintain visual competitiveness in a rapidly evolving digital landscape.

• Collaborate closely with cross-functional teams, including content, video, and performance marketing, to ensure cohesive and effective campaign execution.

• Analyze performance data of visual assets to inform iterative design improvements and scale successful creative directions.

📝 Enhancement Note: The role is explicitly for a Lead Graphic Designer with a focus on the UK market, indicating a need for culturally relevant design and an understanding of local consumer preferences. The emphasis on AI tools suggests a forward-thinking approach to creative production and a requirement for adaptability. The salary range and experience level point towards a mid-to-senior level position with significant creative ownership.

📈 Primary Responsibilities

• Lead the end-to-end design process for UK-specific visual assets, including static graphics, short-form motion content, and digital ad creatives.

• Develop and execute creative concepts that align with marketing objectives and brand guidelines for the UK market.

• Produce high-quality visual content for various digital platforms, ensuring brand consistency and aesthetic excellence.

• Collaborate with performance marketing teams to design A/B testable creatives that optimize for conversion rates and user acquisition.

• Contribute to the development and maintenance of scalable brand templates and visual systems to ensure efficient content production.

• Utilize AI-powered creative tools to supplement traditional design workflows, enhancing ideation and speeding up asset generation.

• Present design concepts and rationale to stakeholders, incorporating feedback for iterative refinement.

• Stay abreast of emerging design trends, motion graphics techniques, and AI applications relevant to the digital marketing and advertising space.

• Support product marketing initiatives with clear, benefit-driven visuals that resonate with the UK audience.

• Maintain meticulous organization of design files and assets for easy access and future reference.

📝 Enhancement Note: Responsibilities are structured to reflect a lead role, emphasizing strategic creation, cross-functional collaboration, and performance optimization. The inclusion of AI tools and performance data analysis highlights a data-driven and technologically advanced approach to design, which is crucial for modern GTM strategies.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Arts, Digital Media, or a related field is highly beneficial. Equivalent practical experience and a robust portfolio will be considered.

Experience: Minimum of 5 years of professional experience in graphic design, motion design, or creative content production roles, with a demonstrable track record of delivering high-impact visual assets. Experience in a fast-paced, high-growth startup environment is advantageous.

Required Skills:

• Proven expertise in graphic design principles, including layout, composition, typography, and color theory.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced skills in motion graphics software such as After Effects and Premiere Pro for creating dynamic visual content.

• Experience with collaborative design tools like Figma for asset creation and prototyping.

• A strong portfolio showcasing digital-first design, visual storytelling, and excellent execution quality across various mediums.

• Demonstrated ability to translate creative briefs into bold, conversion-focused visuals.

• Experience with or strong curiosity and aptitude for utilizing AI tools for creative production (e.g., Midjourney, DALL·E, Runway).

• Ability to work autonomously, manage multiple projects simultaneously, and meet tight deadlines in a remote setting.

• Excellent communication and collaboration skills for effective cross-functional teamwork.

Preferred Skills:

• Experience producing short-form advertisements, social media videos, or performance creatives.

• Exposure to performance-driven design methodologies and high-growth startup environments.

• Basic sound design or simple visual effects (VFX) skills.

• Familiarity with creating and utilizing design templates, libraries, and scalable brand systems.

• Understanding of UK market aesthetics and consumer behavior.

📝 Enhancement Note: The qualifications emphasize a blend of traditional design skills and modern technological proficiency, particularly concerning AI tools and performance-driven design. The preference for startup exposure and performance creative experience suggests the company values rapid iteration and measurable impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of high-impact visual assets, prominently featuring work created for the UK market or demonstrating an understanding of its nuances.

• Case studies detailing the design process from brief to execution, highlighting problem-solving, creative rationale, and the impact of the visual solutions.

• Demonstrations of proficiency across static and motion graphics, showcasing versatility in content creation.

• Examples of work that effectively utilizes AI tools in the creative process, illustrating innovative applications or workflow enhancements.

Process Documentation:

• Clear articulation of your design workflow, from initial concept development and ideation to final asset delivery.

• Examples of how you analyze performance data (e.g., click-through rates, conversion rates) to iterate on and optimize visual designs.

• Documentation showcasing your approach to collaborating with marketing, content, and product teams to ensure alignment and effectiveness of visual assets.

• Demonstrations of how you manage feedback, iterate on designs, and maintain brand consistency across multiple platforms and campaigns.

📝 Enhancement Note: The portfolio requirements are specifically tailored to a graphic design role with a strong emphasis on practical application, performance metrics, and the integration of new technologies like AI. This reflects a results-oriented approach to creative work.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum.

Final compensation will be determined based on the candidate’s qualifications, skills, and relevant experience.

Benefits:

• Competitive compensation package.

• Pathway to creative leadership within the organization.

• Ownership and significant impact on high-visibility visuals seen by UK users.

• Fast-paced, execution-driven work environment that fosters rapid learning and growth.

• Culture that actively encourages experimentation and the development of bold, innovative ideas.

• Flexible remote work arrangements across the United Kingdom.

Working Hours: The standard working hours are approximately 40 hours per week, with flexibility to accommodate project deadlines and remote work arrangements.

📝 Enhancement Note: The salary range is provided and falls within typical UK market rates for a Lead Graphic Designer with 5+ years of experience. The benefits highlight growth opportunities, creative ownership, and flexibility, aligning with the role's seniority and remote nature. Research indicates that for a Lead Graphic Designer role in London with 5-10 years of experience, a salary range of £35,000 to £55,000 is common, with higher figures possible for exceptional candidates or those with very specialized AI/motion skills. This range aligns well.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Insurance Platform Development & AI Applications)

Company Size: The company description suggests a lean, high-output team within a rapidly growing organization, likely scaling from a strong regional presence to broader global ambitions. This implies a dynamic environment where individual contributions are highly visible.

Founded: BJAK's founding dates back to the development of the first and leading insurance platform in Southeast Asia, indicating a history of innovation and market leadership. Their current mission involves building superior applications integrated with AI, showcasing a commitment to future technologies.

Team Structure:

• The operations and creative teams are described as "lean, high-output" and "densely talented, highly motivated."

• The organization is characterized as "very flat," suggesting direct access to leadership and a culture where titles are less important than contribution and impact.

Methodology:

• Data-Driven Decision Making: Emphasis on analyzing performance data to iterate and optimize visual directions, indicating a focus on measurable results.

• Execution & Iteration: The culture prioritizes speed, execution, and continuous improvement through iteration.

• Ownership: Team members are expected to "think like an owner," taking responsibility for their work and its impact.

• Engineering & Product Excellence: A strong focus on the technical and product aspects of their applications.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is presented as fast-paced, results-oriented, and flat, which is common in high-growth tech startups. The emphasis on "engineering and product excellence" and "making it more efficient" suggests a strong analytical and problem-solving mindset that extends to creative roles.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Lead Graphic Designer," indicating a senior individual contributor role with significant creative autonomy and responsibility for shaping the visual output for a key market (UK). It signifies a step towards potential creative leadership.

Reporting Structure: While the organization is described as "very flat," the Lead Graphic Designer will likely report to a Marketing Lead, Creative Director, or Head of Marketing for the UK region. Direct collaboration with content, video, and performance marketing teams is expected, implying a matrixed reporting or strong project-based collaboration.

Operations Impact: The visuals created will directly impact brand perception, user engagement, conversion rates for marketing campaigns, and overall product adoption within the UK market. The role is crucial for translating BJAK's mission and product value propositions into compelling visual narratives.

Growth Opportunities:

• Creative Leadership: The "pathway to creative leadership" suggests opportunities to manage smaller teams, mentor junior designers, or evolve into a Creative Director role as the company scales its UK operations.

• Skill Development: Exposure to AI tools, performance marketing creative, and a fast-paced startup environment will enhance skills in digital-first design, data-driven optimization, and rapid iteration.

• Cross-Functional Expertise: Close collaboration with marketing and product teams offers opportunities to understand broader business objectives and GTM strategies, broadening career possibilities.

• Strategic Impact: Contributing to a global-first brand's visual identity for a significant market offers high visibility and the chance to shape brand direction.

📝 Enhancement Note: The career growth analysis is geared towards a senior creative role within a tech company. The emphasis on "ownership" and "impact" in a "flat organization" suggests that ambitious individuals can quickly gain responsibility and influence.

🌐 Work Environment

Office Type: The role is advertised as fully remote within the UK, indicating a work-from-home setup.

Office Location(s): While the role is remote, the focus on the "UK market" and "UK users" implies a need for the candidate to be based within the United Kingdom to understand local nuances and potentially participate in occasional team meetings or events if they arise.

Workspace Context:

• Remote Collaboration: The environment is set up for effective remote collaboration using digital tools for communication, project management, and asset sharing.

• Technology Stack: Access to and proficient use of industry-standard design software and emerging AI tools are central to the workspace.

• Team Interaction: While remote, the culture emphasizes "lean, high-output" collaboration, suggesting active participation in team discussions, feedback sessions, and project reviews.

Work Schedule: The role involves approximately 40 working hours per week. While remote, maintaining a consistent schedule and availability during core UK business hours is likely expected to facilitate collaboration with UK-based teams. Flexibility is implied, but timely delivery and team responsiveness are key.

📝 Enhancement Note: The remote nature of the role is a key aspect, requiring self-discipline and strong communication skills. The focus on collaboration within a remote setting suggests the company relies heavily on digital communication platforms and project management tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely an HR or recruiter screen to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Creative Challenge: Candidates will present their portfolio, discussing their process, design rationale, and impact. A practical design challenge, potentially involving AI tools or performance-oriented creative, might be issued.

• Team/Hiring Manager Interview: In-depth discussion with the hiring manager and potentially key collaborators (e.g., marketing leads) to assess technical skills, strategic thinking, and collaboration style.

• Final Interview: May involve a senior leader to discuss overall fit, career aspirations, and final alignment with company values.

Portfolio Review Tips:

• Curate Strategically: Showcase your strongest work, prioritizing projects that demonstrate digital-first execution, motion graphics, and ideally, direct impact on business goals (e.g., conversion rates).

• Highlight UK Relevance: If possible, include work specifically created for or demonstrably relevant to the UK market.

• Detail Your Process: For each project, explain your role, the creative brief, your problem-solving approach, the tools used (especially AI), and the outcomes achieved. Use metrics where available.

• Showcase AI Integration: Clearly articulate how AI tools were used to enhance your workflow, ideation, or production efficiency.

• Prepare for Motion: Be ready to demonstrate your motion design skills and discuss your approach to creating dynamic visual content.

• Be Ready to Iterate: Discuss how you handle feedback and iterate on designs based on performance data or stakeholder input.

Challenge Preparation:

• Understand BJAK's Brand: Research BJAK's existing visual identity, marketing efforts, and company mission.

• AI Tool Familiarity: Practice using common AI image and video generation tools to quickly produce relevant assets.

• Performance Mindset: Think about how designs can be optimized for conversion and engagement. Prepare to discuss A/B testing concepts.

• Concise Communication: Be prepared to present your work and ideas clearly and concisely, especially under time constraints.

📝 Enhancement Note: The interview process and preparation advice are tailored to a senior creative role emphasizing practical skills, portfolio presentation, and adaptability to new technologies like AI. The focus on performance and UK market relevance is critical.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for comprehensive graphic design and motion graphics work. This includes Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro.

• Figma: Crucial for collaborative design, UI/UX prototyping, and maintaining design systems.

• AI Creative Tools: Proficiency or strong curiosity in tools like Midjourney, DALL·E, and Runway for ideation, asset generation, and enhancing creative workflows.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tools are listed as primary requirements for this design role, but familiarity with how marketing automation platforms use visual assets can be helpful.

📝 Enhancement Note: The technology stack is heavily focused on industry-standard design software and increasingly, AI generative tools. This highlights the company's commitment to leveraging technology for creative output and efficiency.

👥 Team Culture & Values

Operations Values:

• Clarity: Clear communication and well-defined objectives are paramount.

• Execution: A strong emphasis on getting things done efficiently and effectively.

• Iteration: Continuous improvement through testing, learning, and refining designs based on data.

• Ownership: Taking responsibility for outcomes and acting with a sense of stewardship for the brand and projects.

• Speed: The ability to move quickly and adapt to changing priorities in a fast-paced environment.

• Boldness: Encouragement of experimentation and the courage to try new creative approaches.

Collaboration Style:

• Lean & High-Output: Teams work efficiently with minimal overhead, focusing on direct contributions.

• Cross-Functional Integration: Close partnerships with content, video, and performance marketing teams are integral to success.

• Flat Hierarchy: Open communication and direct interaction with colleagues and potentially leadership.

• Feedback-Driven: A culture that embraces constructive feedback for continuous improvement.

📝 Enhancement Note: The values emphasize a results-oriented, agile, and collaborative work environment. The "flat organization" and "lean, high-output" description suggest a culture where individuals are empowered and expected to contribute significantly.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of Work: Adapting to a fast-paced, execution-driven environment with tight deadlines.

• AI Integration: Effectively learning and integrating new AI tools into a design workflow to enhance, not replace, creative craft.

• UK Market Nuances: Developing visuals that resonate deeply with the specific cultural and market dynamics of the United Kingdom.

• Performance Optimization: Balancing creative vision with the need for visuals that demonstrably drive conversions and performance metrics.

• Remote Collaboration: Maintaining strong communication and creative synergy within a fully remote team.

Learning & Development Opportunities:

• AI Tool Mastery: Becoming proficient in advanced AI creative tools, positioning yourself at the forefront of creative technology.

• Performance Design Expertise: Gaining deep insights into performance marketing and how to design for conversion and engagement.

• Creative Leadership Track: Developing leadership skills and potentially managing creative output for the UK market.

• Cross-Disciplinary Knowledge: Understanding broader marketing strategies and product goals through close collaboration.

• Global Brand Building: Contributing to the visual identity of a rapidly expanding global tech company.

📝 Enhancement Note: The challenges and growth opportunities are framed to highlight how the role is both demanding and rewarding, offering significant potential for professional development in a cutting-edge field.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a creative brief into a series of UK-focused visual assets for a digital campaign. How would you incorporate AI tools at various stages?" (Focus on process, UK relevance, AI integration)

• "How do you balance creative vision with performance data and conversion goals in your design work? Walk us through an example where you iterated on a design based on performance feedback." (Focus on data-driven design, iteration, impact)

Company & Culture Questions:

• "What excites you about BJAK's mission and its use of AI in developing superior applications?" (Focus on alignment with company vision)

• "How do you approach collaboration in a remote, flat, and fast-paced environment? Describe a time you had to work closely with non-design teams." (Focus on collaboration, adaptability)

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as mini-case studies. Explain the problem, your solution, the execution (highlighting tools like AI), and the results.

• Quantify Impact: Use metrics (e.g., improved CTR, engagement rates, efficiency gains) whenever possible to demonstrate the value of your work.

• Showcase Versatility: Highlight examples of static design, motion graphics, and how you've applied AI tools.

• UK Market Insight: Briefly explain why your design choices are suitable for the UK audience.

• Conciseness: Be prepared to present your most impactful work efficiently, leaving time for discussion.

📝 Enhancement Note: Interview preparation focuses on demonstrating a blend of creative skill, strategic thinking, technical proficiency (especially with AI), and cultural alignment with BJAK's values.

📌 Application Steps

To apply for this Lead Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight UK market relevance, digital-first execution, motion design capabilities, and any experience using AI creative tools.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of experience, proficiency in relevant software (Adobe Suite, Figma, After Effects), and any experience with performance marketing creatives or startup environments.

• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work, especially how you leverage AI and data for optimization. Prepare to discuss your approach to remote collaboration.

• Company Research: Familiarize yourself with BJAK's mission, current marketing efforts (if visible), and their focus on AI and efficiency. Understand their position in the insurance tech sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.