Lead Brand Designer

📍 Job Overview

Job Title: Lead Brand Designer

Company: Bjak

Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia

Job Type: FULL_TIME

Category: Brand & Creative Operations

Date Posted: 2026-04-24

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the strategic development and execution of BJAK's visual identity and brand system across all platforms.

• Drive the creation of high-quality, engaging brand materials that consistently reflect BJAK's mission and values.

• Foster cross-functional collaboration with marketing, content, product, and performance teams to ensure cohesive brand experiences.

• Maintain and refine comprehensive brand guidelines, ensuring craft and consistency across all outputs.

• Contribute creative and strategic input to the overall brand direction under the Creative Manager.

📝 Enhancement Note: This role is positioned within "Brand & Creative Operations," indicating a focus on the operational aspects of brand management, including systemization, consistency, and cross-functional execution, rather than purely conceptual or purely execution-focused design. The reference to AI tools suggests an emphasis on operational efficiency and innovation within the design process.

📈 Primary Responsibilities

• Develop and execute a compelling brand strategy that aligns with BJAK's mission of creating successful businesses and contributing positively to society.

• Design and maintain a robust brand system, ensuring visual consistency across all marketing collateral, digital platforms, and product interfaces.

• Oversee the creation of engaging, high-quality brand assets, including but not limited to logos, typography, color palettes, imagery, and iconography.

• Collaborate closely with content creators, product managers, and performance marketing specialists to translate brand strategy into impactful visual narratives.

• Champion brand consistency by maintaining and updating comprehensive brand guidelines, ensuring they are accessible and understood by all internal teams and external partners.

• Rapidly iterate on design concepts and deliverables to support both long-term brand growth initiatives and immediate business needs, demonstrating agility in a fast-paced environment.

• Provide direct creative and strategic input to the Creative Manager, contributing to the overall brand vision and departmental goals.

• Explore and integrate emerging AI tools and technologies to enhance design workflows, improve efficiency, and push creative boundaries.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic brand leadership and hands-on execution, typical for a Lead role in a growing company. The explicit mention of "performance teams" and "AI tools" suggests the need for data-informed design decisions and an embrace of technological innovation in design operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in design principles, visual communication, and brand strategy is expected.

Experience: 5+ years of progressive experience in brand design, graphic design, or a closely related creative field, with a demonstrated history of leading brand initiatives.

Required Skills:

• Brand Identity & Systems: Proven ability to define, develop, and manage comprehensive brand identities and visual systems.

• Graphic Design Proficiency: Expert-level skills in creating high-quality visual assets, with a strong understanding of typography, color theory, and layout.

• Brand Storytelling: Demonstrated ability to craft compelling visual narratives that resonate with diverse audiences.

• Cross-functional Collaboration: Excellent communication and interpersonal skills to effectively partner with marketing, product, content, and performance teams.

• Adobe Creative Suite: Mastery of core Adobe applications (e.g., Photoshop, Illustrator, InDesign).

• Figma Proficiency: Advanced skills in Figma for collaborative design, prototyping, and design system management.

• Motion Design Fundamentals: Proficiency in motion design tools such as After Effects and Premiere Pro for creating dynamic visual content.

• Agile Design Execution: Ability to deliver fast, thoughtful design work under tight deadlines and manage multiple iterations efficiently.

• Quality & Ownership: A strong sense of ownership, a commitment to high-quality craft, and a drive for continuous improvement.

Preferred Skills:

• AI Design Tools: Experience or demonstrated interest in leveraging AI tools to enhance design workflows, streamline processes, or generate creative assets.

• Performance Marketing Design: Familiarity with design principles and best practices for performance marketing campaigns.

• Startup Environment Acumen: Experience thriving in fast-paced, dynamic startup environments with a focus on rapid iteration and growth.

• Design Systems Management: Experience contributing to or managing design systems, templates, or brand libraries for scalability and consistency.

• Motion Graphics & VFX: Basic skills in advanced motion graphics, sound editing, or simple visual effects (VFX).

📝 Enhancement Note: The requirements highlight a need for a versatile designer who can operate strategically and executively, with a strong emphasis on practical design tool proficiency and an openness to integrating AI. The "Nice to Have" section indicates that candidates with experience in performance marketing or fast-paced environments will be more competitive.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand System Showcase: Detailed examples demonstrating the development and application of a cohesive brand system, including visual identity elements, brand guidelines, and consistent implementation across various touchpoints.

• Cross-functional Project Examples: Case studies highlighting collaborative projects where you translated strategic objectives into compelling visual designs that met business needs, with clear articulation of your role and impact.

• Execution Excellence: Demonstrations of high-quality craft in graphic design, including typography, layout, and imagery, showcasing attention to detail and aesthetic appeal.

• Motion Design Samples: Inclusion of relevant motion graphics or video projects that illustrate proficiency in After Effects and Premiere Pro, showcasing dynamic brand storytelling.

• AI Integration Examples (if applicable): Any projects or case studies that demonstrate the innovative use of AI tools to enhance design workflows, improve efficiency, or achieve unique creative outcomes.

Process Documentation:

• Brand Guideline Development: Examples of well-structured and comprehensive brand guidelines that effectively communicate brand standards and ensure consistency.

• Workflow Optimization: Descriptions of how you have streamlined design processes, managed iterations, or improved efficiency in previous roles, potentially referencing project management methodologies.

• Tool Integration & Usage: Evidence of proficiency and strategic application of core design tools (Adobe Creative Suite, Figma) and motion graphics software.

📝 Enhancement Note: The portfolio should not only showcase creative output but also the candidate's ability to manage brand systems, collaborate effectively, and demonstrate process-oriented thinking, especially concerning efficiency and the use of modern tools like AI.

💵 Compensation & Benefits

Salary Range: Given the "Lead" title, 5+ years of experience, and location in a developed region of Malaysia (Selangor), a competitive salary range for a Lead Brand Designer would likely fall between MYR 7,000 to MYR 12,000 per month. This estimate is based on industry benchmarks for senior creative roles in Southeast Asia, considering the company's focus on technology and growth.

Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance to support employee well-being.

• Professional Development: Opportunities for training, workshops, and conference attendance to enhance design skills and stay abreast of industry trends, including AI in design.

• Performance-Based Bonuses: Potential for bonuses tied to individual and company performance, reflecting BJAK's mission-driven approach.

• Flexible Working Environment: While the role is on-site, there may be flexibility in work hours or arrangements to support work-life balance.

• Modern Office Facilities: Access to a well-equipped, collaborative workspace designed for creative professionals in Bandar Utama.

• Employee Stock Options: Potential for equity participation, aligning employee success with company growth.

Working Hours: Standard full-time working hours, typically around 40 hours per week, with potential for flexibility and overtime as required by project demands, especially in a fast-paced startup environment.

📝 Enhancement Note: Salary is an estimation based on typical market rates for a Lead Brand Designer in Malaysia with the specified experience level and industry context. Benefits are inferred based on common offerings in tech-focused companies aiming to attract and retain talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / InsurTech / AI-driven Application Platforms. BJAK operates at the intersection of technology and finance, specifically in digitizing the insurance industry and expanding into AI-integrated applications. This context suggests a culture of innovation, data-driven decision-making, and a focus on efficiency and scalability.

Company Size: BJAK is described as having a "densely talented, highly motivated" team within a "very flat organization." While specific numbers aren't provided, this implies a dynamic, agile, and potentially growing company that values direct contribution and minimal bureaucracy. The focus on "engineering and product excellence" suggests a technically proficient and results-oriented environment.

Founded: BJAK was founded with the mission to create successful businesses and contribute positively to society by making it more efficient. The development of the first and leading insurance platform in Southeast Asia indicates a history of successful innovation and market disruption. The current expansion into AI-integrated applications signifies a forward-looking strategy.

Team Structure:

• Flat Hierarchy: The organization emphasizes a flat structure, meaning direct access to leadership and fewer management layers. This fosters autonomy and encourages all team members to be hands-on.

• Cross-functional Teams: Collaboration is central, with designers working closely with marketing, content, product, and performance teams. This integrated approach ensures brand consistency and alignment with business objectives.

• Departmental Alignment: The Lead Brand Designer reports directly to the Creative Manager, indicating a structured creative department but within an overall flat organizational philosophy.

Methodology:

• Engineering & Product Excellence: A core focus on high-quality engineering and product development, driving innovation and superior application platforms.

• Data-Driven Decision Making: Implicitly, a company focused on "efficiency" and "successful businesses" will leverage data to inform strategy and measure impact, including in design.

• Agile & Iterative Development: The emphasis on delivering "fast, thoughtful design work" and "continuous improvement" points to agile methodologies and a culture of rapid iteration.

• AI Integration: A strategic push towards integrating AI in applications suggests a forward-thinking culture that embraces new technologies to enhance products and operations.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is characterized by innovation, flat hierarchy, cross-functional collaboration, and a commitment to excellence and efficiency, particularly within the tech and AI space. This provides context for how a Lead Brand Designer would operate and contribute.

📈 Career & Growth Analysis

Operations Career Level: This role is a "Lead" position, signifying a mid-to-senior level opportunity. It requires not only strong individual design skills but also the ability to guide brand strategy, mentor junior designers (if applicable), and collaborate effectively across departments. The responsibilities suggest a key contributor to the company's visual communication and brand integrity.

Reporting Structure: The Lead Brand Designer reports directly to the Creative Manager. This indicates a clear line of reporting for creative direction, feedback, and performance evaluation within the creative department.

Operations Impact: As Lead Brand Designer, your impact will be significant in shaping BJAK's external perception and internal brand cohesion. This involves:

• Brand Equity: Directly influencing how BJAK is perceived by consumers, partners, and the market, contributing to brand recognition and trust.

• User Experience (UX): Ensuring that product interfaces and marketing materials are visually intuitive, consistent, and aligned with user needs, thereby enhancing the overall user experience.

• Marketing Effectiveness: Designing materials that support marketing campaigns, drive engagement, and contribute to conversion rates, working closely with the performance marketing team.

• Operational Efficiency: By establishing and maintaining robust brand systems and guidelines, you will streamline creative processes and ensure consistency across all communications, reducing rework and improving efficiency.

Growth Opportunities:

• Leadership Development: Potential to grow into a Creative Manager or Head of Brand role, taking on more strategic responsibility and managing larger teams.

• Specialization: Deepen expertise in AI-driven design, motion graphics, or specific areas of brand strategy and system design.

• Cross-functional Expertise: Gain broader experience in product development, marketing strategy, and business operations through close collaboration.

• Impactful Projects: Contribute to the development of new, AI-integrated applications, offering opportunities to shape the visual identity of cutting-edge products.

📝 Enhancement Note: The "Lead" title implies a growth path beyond individual contribution, focusing on strategic influence and potential leadership within the creative operations of BJAK. The role's impact extends beyond aesthetics to directly influence business objectives and operational efficiency.

🌐 Work Environment

Office Type: BJAK operates within a modern office environment, likely designed to foster collaboration and creativity, typical for tech-focused companies. The on-site requirement suggests a preference for in-person interaction and team synergy.

Office Location(s): Bandar Utama, Petaling Jaya, Selangor, Malaysia. This is a well-established commercial and residential hub in the Klang Valley, offering good accessibility and amenities.

Workspace Context:

• Collaborative Spaces: The office environment is expected to include collaborative zones, meeting rooms, and potentially dedicated creative studios to facilitate teamwork and brainstorming sessions.

• Technology-Rich: Access to high-performance workstations, reliable internet, and necessary design software and hardware. The company's emphasis on AI suggests a forward-thinking technological infrastructure.

• Team Interaction: Opportunities for regular interaction with the Creative Manager, marketing teams, product developers, and other stakeholders to ensure alignment and foster a cohesive working culture.

Work Schedule: The role is full-time, on-site, likely adhering to standard business hours. However, given the fast-paced nature of a tech startup and the need to deliver under tight timelines, some flexibility or occasional extended hours might be expected, balanced by the company's commitment to employee well-being and continuous improvement.

📝 Enhancement Note: The on-site nature of the role in a modern, collaborative office in a prime Malaysian location suggests a professional and dynamic work environment conducive to creative output and team collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A dedicated session where you will present your portfolio, highlighting key projects, your design process, and your approach to brand strategy, visual systems, and collaboration. Be prepared to discuss your role, challenges, and outcomes.

• Skills Assessment: Potential for a practical design exercise or case study, focusing on problem-solving, brand application, or adapting to a given brief, possibly incorporating AI tools.

• Cross-functional Interviews: Meetings with potential collaborators from marketing, product, or performance teams to evaluate your communication and teamwork skills.

• Managerial Interview: A final discussion with the Creative Manager (and potentially other senior leaders) to assess strategic thinking, cultural fit, and overall suitability for the Lead role.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your expertise in brand identity, visual systems, storytelling, and cross-functional collaboration. Prioritize projects that demonstrate leadership and strategic thinking.

• Tell a Story: For each project, clearly articulate the brief, your role, the strategic thinking behind your design decisions, the process you followed (including any AI tool usage), and the measurable impact or outcomes. Use visuals effectively to support your narrative.

• Showcase System Thinking: Emphasize projects where you developed or significantly contributed to a brand system, demonstrating how you ensured consistency and scalability.

• Highlight Collaboration: Include examples where you worked effectively with other departments, explaining how you translated their needs into compelling visual solutions.

• Demonstrate Craftsmanship: Ensure all presented work is polished, professional, and reflects a high standard of design execution.

• Address AI: If you have experience with AI in design, clearly articulate how you used it to enhance your process or outcomes. If not, express your enthusiasm and willingness to learn and experiment.

Challenge Preparation:

• Understand BJAK: Research BJAK's mission, current platforms, target audience, and recent marketing efforts. Understand their brand positioning and what makes them unique.

• Brand Application: Be prepared to apply BJAK's existing (or a hypothetical) brand identity to a new context or problem.

• Process & Efficiency: Think about how you would streamline design workflows, manage feedback, or integrate new tools (like AI) to improve efficiency within a creative team.

• Strategic Thinking: Prepare to discuss how design contributes to business objectives, particularly in a tech/insurtech context.

📝 Enhancement Note: The interview process is designed to assess not only creative talent but also strategic thinking, collaborative abilities, and operational efficiency, with a strong emphasis on portfolio demonstration and practical application.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, illustration, and photo editing (Photoshop, Illustrator, InDesign).

• Figma: Critical for UI/UX design, collaborative workflows, prototyping, and design system management.

• Motion Graphics Software: After Effects for animation and motion graphics, Premiere Pro for video editing and production.

Analytics & Reporting:

CRM & Automation:

• Experience with project management tools (e.g., Asana, Jira, Trello) is likely expected for managing design tasks and workflows within a collaborative environment.

📝 Enhancement Note: Proficiency in industry-standard design software, particularly Figma for collaborative workflows and Adobe Creative Suite for asset creation, is non-negotiable. Familiarity with motion graphics tools and an understanding of how design integrates with performance analytics and project management tools are also important. The mention of AI tools suggests an openness to exploring emerging technologies.

👥 Team Culture & Values

Operations Values:

• Excellence & Craftsmanship: A dedication to producing high-quality, polished work that reflects BJAK's commitment to superior application platforms.

• Collaboration & Teamwork: A strong emphasis on working effectively with diverse teams (marketing, product, performance) to achieve shared goals and create cohesive brand experiences.

• Innovation & Curiosity: A forward-thinking mindset, embracing new technologies like AI and staying updated on design trends to push creative boundaries.

• Efficiency & Agility: The ability to deliver fast, thoughtful design work, manage iterations efficiently, and adapt to changing business needs in a dynamic environment.

• Ownership & Accountability: Taking responsibility for one's work, driving projects to completion, and caring deeply about the impact and quality of the outcomes.

Collaboration Style:

• Integrated Approach: Designers are expected to work closely and proactively with marketing, content, product, and performance teams, ensuring brand consistency and strategic alignment across all touchpoints.

• Feedback-Driven: An environment that encourages open communication, constructive feedback, and iterative refinement of design work.

• Knowledge Sharing: A culture where team members share insights, best practices, and learnings, particularly regarding new tools and techniques (e.g., AI in design).

📝 Enhancement Note: The culture values a blend of high-quality creative output, collaborative teamwork, innovative thinking, and efficient execution, all within a flat organizational structure.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Diverse Needs: Ensuring a unified brand identity across various platforms (insurance, AI applications) and for different audiences (consumers, partners, internal teams) requires strategic thinking and meticulous execution.

• Rapid Iteration in a Fast-Paced Environment: Delivering high-quality design work quickly to meet immediate business needs while also contributing to long-term brand strategy demands strong time management and prioritization skills.

• Integrating New Technologies: Effectively exploring, learning, and integrating AI tools into existing design workflows without compromising quality or brand integrity.

• Translating Complex Concepts: Communicating BJAK's mission and the value proposition of its diverse applications (especially AI-driven ones) through clear and compelling visual design.

Learning & Development Opportunities:

• AI in Design Specialization: Opportunities to become an expert in using AI tools for design ideation, asset generation, workflow optimization, and predictive design.

• Brand Strategy Deep Dive: Potential to contribute more significantly to the overarching brand strategy and its evolution as BJAK expands its offerings.

• Cross-functional Skill Expansion: Gaining deeper insights into performance marketing, product development, and business operations through close collaboration.

• Leadership and Mentorship: Opportunities to mentor junior designers and take on greater leadership responsibilities within the creative team.

📝 Enhancement Note: The role presents opportunities to tackle complex design challenges in a growing tech company, with significant potential for professional development in areas like AI in design and brand strategy leadership.

💡 Interview Preparation

Strategy Questions:

• Brand Evolution: "How would you approach evolving BJAK's brand system to encompass new AI-driven applications while maintaining consistency with its existing insurance platform?" (Focus on strategic thinking, system design, and audience segmentation).

• Collaboration & Influence: "Describe a time you had to collaborate with a non-design team (e.g., engineering, performance marketing) to achieve a common goal. How did you ensure your design vision was understood and integrated effectively?" (Highlight communication skills, stakeholder management, and ability to translate technical/business needs into visuals).

• Efficiency & AI: "How do you see AI tools impacting the role of a brand designer? Can you provide an example of how you might use AI to improve design efficiency or creative output for a project like this?" (Demonstrate forward-thinking, practical application of AI, and understanding of workflow optimization).

Company & Culture Questions:

• Mission Alignment: "What aspects of BJAK's mission to create successful businesses and contribute positively to society resonate with you, and how would you visually represent this in your design work?" (Assess cultural fit and understanding of the company's core values).

• Flat Organization Dynamics: "How do you thrive in a flat organization where direct contribution and hands-on work are expected from all team members?" (Evaluate adaptability, proactivity, and willingness to be a direct contributor).

• Quality vs. Speed: "In a fast-paced environment, how do you balance the need for speed with maintaining a high standard of design quality and brand integrity?" (Assess prioritization, decision-making, and commitment to craft).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your strategic approach, the design process (including any AI tools used), the solution, and the quantifiable results or impact.

• Visual Storytelling: Use high-quality visuals and concise explanations. Focus on showcasing your best work that aligns with the requirements of this Lead Brand Designer role.

• Highlight Key Skills: Explicitly point out how your portfolio demonstrates your expertise in brand systems, visual identity, cross-functional collaboration, and proficiency with tools like Figma and Adobe Creative Suite.

• Address AI Integration: If you have examples of using AI in your design process, be ready to discuss them in detail, explaining the benefits and outcomes. If not, express your enthusiasm for exploring it.

• Engage and Discuss: Be prepared for questions about your design choices, challenges faced, and how you would approach specific scenarios at BJAK.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic design thinking, collaborative capabilities, proficiency with key tools, and an understanding of BJAK's mission and innovative approach, particularly concerning AI.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on ashbyhq.com.

• Portfolio Customization: Ensure your portfolio prominently features examples of brand system development, cross-functional collaboration, and high-quality graphic design execution. Tailor your presentation to highlight projects demonstrating leadership potential and strategic brand thinking.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of experience in brand and graphic design, emphasizing achievements in brand strategy, visual identity creation, and workflow efficiency. Integrate keywords such as "Brand Design," "Visual Identity," "Figma," "Adobe Creative Suite," "Motion Graphics," and "AI Tools."

• Interview Preparation: Practice presenting your portfolio, focusing on storytelling, articulating your design process, and detailing the impact of your work. Prepare to discuss how you would leverage AI tools for design efficiency and innovation at BJAK.

• Company Research: Thoroughly research BJAK's mission, existing platforms (insurance and AI applications), target audiences, and company culture. Understand their position in the market and prepare to discuss how your design philosophy aligns with their values and operational goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---