Lead Graphic Designer

📍 Job Overview

Job Title: Lead Graphic Designer

Company: Bjak

Location: London, England, United Kingdom

Job Type: Full-time

Category: Creative & Media / Art & Design

Date Posted: April 05, 2026

Experience Level: Mid-Senior Level (5+ years)

Remote Status: Fully Remote (UK-based)

🚀 Role Summary

• Lead the creation of impactful visual assets for the UK market across marketing campaigns, social media, web, and digital advertising, encompassing both static and motion graphics.

• Collaborate closely with UK-based marketing and content teams to translate creative briefs into visually compelling, conversion-focused designs that elevate brand presence.

• Leverage AI tools for creative ideation and production acceleration, integrating them into the design workflow to maintain a competitive visual edge.

• Analyze performance data to inform design iterations, optimize high-performing visual directions, and ensure brand consistency and excellence across all outputs.

• Drive the development and maintenance of UK brand templates and scalable visual systems, contributing to efficient and unified brand communication.

📝 Enhancement Note: This role is positioned as a Lead Graphic Designer with a strong emphasis on digital-first execution, motion graphics, and the strategic integration of AI tools. The focus on the UK market, performance optimization, and a lean, high-output team structure are key differentiators. The "Lead" title suggests significant creative ownership and potential for influence, rather than direct team management, given the company's flat organizational structure.

📈 Primary Responsibilities

• Spearhead the conceptualization and execution of UK-focused visual assets, including static graphics, short-form motion content, and digital advertising creatives.

• Translate strategic creative briefs into bold, aesthetically pleasing, and conversion-driven visual designs that resonate with the UK target audience.

• Produce compelling motion graphics and static assets designed to enhance brand recognition and user engagement across digital platforms.

• Support UK product marketing initiatives by developing clear, benefit-oriented visuals that communicate value propositions effectively.

• Foster seamless collaboration with UK content, video, and performance marketing teams to ensure cohesive campaign execution and integrated creative strategies.

• Utilize performance analytics to identify trends, iterate on visual approaches, and scale successful creative concepts, driving continuous improvement.

• Maintain meticulous brand consistency and uphold the highest standards of visual excellence across all design deliverables.

• Actively explore and implement AI tools (e.g., Midjourney, DALL·E, RunwayML) to augment creative ideation, streamline production workflows, and enhance overall design output.

• Contribute to the establishment and refinement of UK-specific brand templates and comprehensive visual systems for consistent application.

• Proactively research and integrate emerging design, motion graphics, and AI trends relevant to the UK market to ensure visual competitiveness and innovation.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on creative execution and strategic thinking, particularly in performance-driven design and AI integration. The emphasis on collaboration with specific UK teams and the development of scalable visual systems points to a role that is both tactical and foundational for the brand's UK expansion.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational background in Graphic Design, Visual Communications, Fine Arts, or a related field is generally expected for a role of this nature. Candidates will be evaluated primarily on their portfolio and practical experience.

Experience: A minimum of 5 years of progressive experience in graphic design, motion design, or creative content creation roles, with a demonstrated track record of success in digital-first environments. Experience in high-growth startup or performance-driven marketing contexts is highly desirable.

Required Skills:

• Proven expertise in graphic design principles, including layout, composition, typography, and color theory.

• Advanced proficiency in industry-standard design software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, After Effects, and Premiere Pro.

• Demonstrated ability to conceptualize and execute compelling visual narratives for digital platforms.

• Strong understanding of motion graphics principles and workflows for creating engaging animated content.

• Experience with or a strong, demonstrated curiosity and aptitude for utilizing AI tools (e.g., Midjourney, DALL·E, RunwayML) in creative production.

• Excellent visual storytelling capabilities, with the ability to translate complex ideas into clear, impactful visuals.

• Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet tight deadlines in a fast-paced environment.

• A keen eye for detail, ensuring pixel-perfect execution and brand consistency.

Preferred Skills:

• Experience in producing short-form advertisements, social media video content, or performance-focused creatives.

• Prior exposure to performance-driven design methodologies and A/B testing creative assets.

• Familiarity with high-growth startup environments and the unique demands of a lean, agile team.

• Basic sound design capabilities or introductory skills in visual effects (VFX).

• Experience with template creation, asset libraries, and the development of scalable brand systems.

• Understanding of UX/UI principles as they apply to digital design.

📝 Enhancement Note: The "Required Skills" emphasize core design proficiencies and adaptability to new technologies like AI. The "Preferred Skills" point towards candidates who can hit the ground running in a performance-marketing context and contribute to operational efficiency through scalable systems. The expectation of "strong curiosity about AI tools" suggests that while direct experience isn't mandatory, a proactive approach to learning and integrating these technologies is highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated digital portfolio showcasing a minimum of 5+ years of professional design work, with a strong emphasis on digital-first applications and UK market relevance.

• Demonstrations of visual storytelling across various digital mediums (social media campaigns, web assets, digital ads, short-form motion graphics).

• Examples of successful conversion-focused visual design, ideally with data or performance insights where available.

• Case studies or project examples that highlight the candidate's ability to iterate on designs based on performance data and optimize for specific marketing objectives.

• Evidence of strong brand system thinking, including consistent application of brand guidelines and contributions to visual identity development.

Process Documentation:

• Candidates should be prepared to discuss their design process, from brief interpretation and ideation to execution, iteration, and final delivery.

• Ability to articulate how they approach translating creative briefs into actionable design plans and workflows.

• Demonstration of how performance data is integrated into their design process for continuous improvement and optimization.

• Examples of how brand templates and visual systems are developed, maintained, and scaled to ensure efficiency and consistency.

• Discussion of their approach to collaborating with cross-functional teams (e.g., content, performance marketing) to ensure alignment and effective creative output.

• Willingness to discuss their experience or approach to incorporating AI tools into their design workflows and the potential benefits and challenges.

📝 Enhancement Note: The portfolio requirements are critical, emphasizing not just aesthetic quality but also strategic thinking, performance orientation, and adaptability to new tools like AI. Candidates should select work that clearly demonstrates these aspects, ideally with context on the problem, their solution, and the impact. The "Process Documentation" aspect implies interview discussions about methodology, not necessarily formal written documents, though preparedness to articulate these processes is key.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum.

Benefits:

• Competitive compensation package with a clear pathway towards creative leadership.

• Opportunity to own and influence high-impact visuals directly seen by a significant UK user base.

• Experience within a fast-paced, execution-driven, and results-oriented environment.

• A company culture that actively encourages experimentation, innovation, and the pursuit of bold creative ideas.

• Flexibility of remote work arrangements across the United Kingdom.

• Potential for professional development and skill enhancement, particularly in areas of AI integration and performance marketing design.

Working Hours: The standard working hours are expected to be around 40 hours per week, typical for a full-time role. Given the remote nature and the company's emphasis on execution and results, there may be an expectation of flexibility to meet project deadlines, but core working hours will likely align with UK business needs.

📝 Enhancement Note: The salary range is provided, which is a significant advantage. The benefits listed are primarily focused on career growth, impact, and flexible working, aligning with the startup culture described. The note about flexibility in working hours is a common aspect of remote, results-driven roles. The estimate for "Working Hours" is based on the "FULL_TIME" employment type.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically, developing superior application platforms globally, with a strong initial focus on digitizing the insurance industry in Southeast Asia). BJAK is expanding its mission to build new applications integrated with AI.

Company Size: The description implies a lean, rapidly growing organization. While specific numbers aren't given, phrases like "very flat organization," "densely talented," and "lean, high-output team" suggest a company that values agility and direct contribution over large hierarchies. It's likely a scale-up or growth-stage company.

Founded: The company was founded prior to developing its leading insurance platform in Southeast Asia, indicating a history of innovation and market establishment. Further specific founding dates are not provided but suggest an established player in its initial market.

Team Structure:

• The operations team, including design, is described as "lean," "high-output," and part of a "very flat organization."

• This structure means direct collaboration with senior stakeholders and less hierarchical bureaucracy.

• Designers will likely work closely with members of the UK content, video, and performance marketing teams.

Methodology:

• Emphasis on "engineering and product excellence."

• "Clarity, execution, and iteration" are core drivers.

• Data-driven decision-making is implied through "analyze performance data to iterate, improve, and scale."

• A culture of "ownership" and "raising the bar" is prevalent.

• Rapid pace and a focus on results over titles.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK presents itself as a forward-thinking tech company focused on building impactful applications, leveraging AI, and fostering a culture of high performance and ownership. The flat organizational structure and lean team approach mean this role offers significant autonomy and direct impact, requiring individuals who are self-starters and thrive in agile environments. The company's success in Southeast Asia suggests a strong foundation for its expansion into new markets like the UK.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level, specifically as a "Lead Graphic Designer." While not managing a team, the "Lead" title implies significant creative responsibility, ownership of visual direction for the UK market, and the expectation to mentor or guide creative efforts through example and collaboration. It represents a step towards senior creative leadership within the organization, particularly in visual strategy and execution.

Reporting Structure: The role operates within a "very flat organization" and a "lean, high-output team." The Lead Graphic Designer will likely report to a Marketing Lead or Creative Director (if one exists for the UK market), with direct collaboration across UK marketing functions (content, video, performance marketing). The flat structure suggests direct access to decision-makers and a less layered reporting hierarchy.

Operations Impact: The Lead Graphic Designer's impact will be measured by their ability to create visuals that "cut through," drive conversions, and elevate the brand's presence in the UK market. Success will be tied to the performance of marketing campaigns and digital advertising that their visuals support. By optimizing visual assets based on data, they directly influence key performance indicators (KPIs) such as click-through rates, engagement, and ultimately, business growth. Their contributions are crucial for establishing and scaling the brand's visual identity in a new, competitive market.

Growth Opportunities:

• Creative Leadership: Progression to a more senior creative role, potentially overseeing a small design function or taking on broader art direction responsibilities as the UK market presence grows.

• Specialization: Deepening expertise in performance-driven design, AI-enhanced creative workflows, or specific motion graphics techniques.

• Cross-functional Impact: Developing a strong understanding of marketing strategy and product development through close collaboration, potentially leading to broader GTM strategy contributions.

• Ownership & Influence: Taking increasing ownership of the UK brand's visual identity and influencing strategic creative decisions.

• Skill Development: Continuous learning in cutting-edge design tools, AI technologies, and emerging visual trends, supported by a culture that encourages experimentation.

📝 Enhancement Note: The growth opportunities are framed around increasing creative influence and strategic contribution within a rapidly evolving tech company. The "Lead" title is a stepping stone, emphasizing personal impact and expertise rather than team management in this flat structure.

🌐 Work Environment

Office Type: This is a fully remote position, offering flexibility to work from anywhere within the United Kingdom. The company emphasizes a distributed, asynchronous-friendly work environment, allowing for focused individual contribution.

Office Location(s): While the role is remote, the company's primary operational focus for this position is the United Kingdom market, with specific mention of London as a derived location for the job listing. The team collaboration will likely be centered around UK business hours.

Workspace Context:

• Collaborative Environment: Despite being remote, the emphasis is on close collaboration with UK-based content, video, and performance marketing teams. This suggests the use of robust digital collaboration tools and a culture that encourages proactive communication.

• Tools & Technology: Access to and proficiency with a modern technology stack, including Adobe Creative Suite, Figma, After Effects, Premiere Pro, and importantly, AI creative tools. The company actively promotes the use of these tools to enhance productivity and innovation.

• Team Interaction: Opportunities for interaction will be through digital channels, likely involving frequent video calls, shared project spaces (e.g., Figma, Miro), and project management platforms. The "lean, high-output" culture implies a focus on efficient, purposeful communication.

Work Schedule: The role is full-time, typically around 40 hours per week. Given the remote nature and the company's focus on results and execution, there's an expectation of flexibility to meet project demands. However, collaboration with UK teams will necessitate alignment with UK business hours. The company culture values speed and efficiency, suggesting that work is task-driven rather than strictly time-bound.

📝 Enhancement Note: The remote work aspect is a primary feature, appealing to candidates seeking flexibility. The emphasis on collaboration within a remote setting highlights the need for strong digital communication skills and self-discipline. The "Workspace Context" underscores the technological tools and collaborative platforms that will be central to the daily work experience.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the application, resume, and most importantly, the portfolio. Candidates must clearly demonstrate relevant experience and a strong visual aesthetic.

• Portfolio Deep Dive: An interview focused on reviewing selected portfolio pieces. Expect to discuss your design process, creative rationale, problem-solving approaches, and the impact of your work. Be prepared to articulate how you used specific tools (including AI) and how you iterated based on feedback or data.

• Skills & Collaboration Assessment: This stage may involve a short design challenge or a more in-depth discussion about your technical skills (Adobe Suite, Figma, motion graphics) and your ability to collaborate effectively with marketing teams. Questions will probe your understanding of performance marketing and conversion-focused design.

• Cultural Fit & Final Interview: An interview to assess alignment with BJAK's culture of execution, ownership, and innovation. This may involve meeting with key stakeholders and discussing your approach to fast-paced, high-ownership environments.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects. Prioritize work that showcases digital-first design, motion graphics, AI integration (if applicable), and performance-oriented outcomes.

• Tell a Story: For each project, clearly articulate the brief/problem, your creative process and solutions, the tools used (especially AI), and the results or impact achieved. Quantify impact with data where possible.

• Highlight UK Relevance: If possible, include projects that demonstrate an understanding of the UK market or similar consumer demographics.

• Showcase Versatility: Include examples of both static and motion work, and demonstrate your ability to adapt your style to different campaign needs.

• Prepare for AI Discussion: Be ready to discuss your experience with AI tools, your opinions on their role in design, and how you'd integrate them into BJAK's workflow. If you have limited direct experience, focus on your enthusiasm and learning plan.

• Demonstrate System Thinking: Include examples that show how you approach brand consistency, template creation, or scalable design systems.

Challenge Preparation:

• Design Exercise: If a design challenge is given, focus on understanding the brief thoroughly. Prioritize clear communication and a logical design process over creating a fully polished final product within a limited timeframe. Focus on demonstrating your core skills and problem-solving approach.

• Presentation Skills: Practice articulating your design decisions concisely and persuasively. Be ready to present your portfolio and any challenge work effectively, highlighting key insights and outcomes. Focus on demonstrating how your work drives business objectives.

📝 Enhancement Note: The interview process heavily emphasizes the portfolio and the candidate's ability to discuss their process, especially concerning performance and AI. Candidates should prepare to "own" their work and demonstrate strategic thinking beyond just aesthetics.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design and photo editing (Photoshop, Illustrator, InDesign).

• Figma: Crucial for UI/UX design, prototyping, and collaborative design workflows.

• After Effects: For creating sophisticated motion graphics, animations, and visual effects.

• Premiere Pro: For video editing, essential for producing short-form video content and motion assets.

Analytics & Reporting:

CRM & Automation:

AI & Emerging Technologies:

• AI Generative Art Tools: Midjourney, DALL·E, Stable Diffusion, etc., for ideation and asset creation.

• AI Video Tools: RunwayML, Pika Labs, etc., for enhancing motion graphics production.

📝 Enhancement Note: The tech stack is standard for a lead digital designer but with a significant new emphasis on AI tools. Proficiency in these AI tools, or a strong readiness to learn, will be a key differentiator.

👥 Team Culture & Values

Operations Values:

• Execution & Speed: A core value is the ability to move quickly and deliver results efficiently. The team is described as "lean, high-output" and values "clarity, execution, and iteration."

• Ownership: Team members are expected to "think like an owner" and take responsibility for their contributions and the outcomes of their work. This implies a proactive approach and a commitment to driving success.

• High Standards & Raising the Bar: There's an expectation of excellence and a drive to continuously improve. The team aims to "raise the bar" for themselves and the company.

• Data-Driven Iteration: Decisions are informed by performance data, leading to continuous improvement and optimization of creative efforts.

• Innovation & Experimentation: The culture encourages exploring new tools, techniques, and creative approaches, particularly with emerging technologies like AI.

Collaboration Style:

• Lean & Agile: Collaboration is direct, efficient, and focused on achieving shared objectives quickly.

• Cross-Functional Integration: Strong emphasis on working closely with content, video, and performance marketing teams to ensure cohesive campaign execution. This requires clear communication and alignment.

• Feedback & Iteration: The culture supports iterative development, implying an open exchange of feedback to refine creative outputs and optimize performance.

• Results-Oriented: All collaborative efforts are geared towards achieving measurable business outcomes and driving growth.

📝 Enhancement Note: The culture is characterized by a high-performance, results-driven mindset with a strong emphasis on individual ownership and rapid iteration. Candidates who thrive in autonomous, fast-paced environments and are comfortable with data-informed decision-making will be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace and Volume: The "lean, high-output" environment means managing a high volume of creative requests under tight deadlines. Candidates must be adept at prioritizing and delivering efficiently.

• UK Market Nuances: Adapting creative strategies and visual styles to effectively resonate with the specific cultural and market nuances of the United Kingdom.

• AI Integration: Effectively integrating novel AI tools into established design workflows, which may require experimentation, learning new processes, and potentially addressing initial limitations or learning curves.

• Balancing Brand and Performance: Maintaining strong brand identity and aesthetic quality while simultaneously optimizing visuals for direct performance metrics (conversions, clicks, etc.).

• Remote Collaboration: Ensuring seamless and effective communication and collaboration within a fully remote team, especially when working with distributed cross-functional partners.

Learning & Development Opportunities:

• AI Tool Mastery: Gaining deep expertise in utilizing cutting-edge AI tools for creative production, positioning oneself at the forefront of design technology trends.

• Performance Marketing Design: Developing a sophisticated understanding of performance-driven creative, A/B testing, and data analysis to inform design strategies.

• Creative Leadership Pathway: Progressing towards greater creative ownership, strategic influence, and potentially leadership roles within the organization as it expands.

• Cross-Functional Expertise: Broadening knowledge of marketing, product development, and business strategy through close collaboration with diverse teams.

• Industry Trend Immersion: Staying abreast of evolving design trends, AI advancements, and digital marketing best practices through continuous learning and application.

📝 Enhancement Note: The challenges are typical of a fast-growing, innovative tech company, offering significant opportunities for professional development. The emphasis on AI and performance marketing positions the role as forward-looking and valuable for career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a marketing brief into a high-converting visual asset. Walk us through a specific example, including how you'd leverage AI." (Focus on process, data, and AI integration)

• "How do you balance maintaining brand consistency with the need to create diverse assets for different platforms and performance goals?" (Focus on strategy, adaptability, and system thinking)

• "Imagine we need to launch a new campaign targeting young adults in the UK. What initial visual directions would you explore, and how would you test their effectiveness?" (Focus on creative ideation, market understanding, and performance testing)

Company & Culture Questions:

• "What interests you about BJAK's mission and its approach to building applications with AI?" (Demonstrate research and alignment with company vision)

• "How do you thrive in a fast-paced, 'lean, high-output' environment where ownership is key?" (Highlight self-motivation, efficiency, and proactive problem-solving)

• "How do you approach collaboration with remote teams, especially those in content, video, and performance marketing?" (Showcase communication skills and cross-functional teamwork)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, follow the STAR method (Situation, Task, Action, Result). Clearly define the problem, your role, your specific actions (including tools and processes), and the measurable outcome.

• Highlight AI Integration: If you have used AI tools, explicitly showcase these projects. Explain why you used AI (e.g., speed, ideation, unique effects) and the tangible benefits it brought.

• Quantify Impact: Whenever possible, use data (e.g., increased CTR, engagement rates, conversion lifts) to demonstrate the effectiveness of your designs.

• Showcase Process GIFs/Videos: For motion graphics, provide short, impactful clips or GIFs that highlight key animations, transitions, or visual flows.

• Be Prepared for Technical Questions: Anticipate questions about your proficiency in specific software (Adobe Suite, Figma, After Effects) and your understanding of motion graphics workflows.

• Enthusiasm for BJAK: Conclude by reiterating your excitement for the role and how your skills and passion align with BJAK's goals for the UK market.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also a strategic, data-informed, and technologically adaptable mindset. The emphasis on AI and performance metrics is critical.

📌 Application Steps

To apply for this Lead Graphic Designer position:

• Submit your application through the provided link on Ashby. Ensure your resume and portfolio are up-to-date and tailored to this role.

• Portfolio Customization: Carefully select and organize your portfolio to highlight your strongest digital design, motion graphics, and any AI-enhanced work. Prepare brief case studies for 3-5 key projects, clearly outlining the problem, your solution, process (including AI tools used), and measurable results.

• Resume Optimization: Tailor your resume to include keywords from the job description, such as "graphic design," "motion graphics," "AI tools," "performance marketing," "brand systems," and "Adobe Creative Suite." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, creative rationale, and collaborative approach. Be ready to discuss your experience with AI tools and your strategies for performance-driven design. Rehearse presenting your portfolio with clear narratives and measurable outcomes.

• Company Research: Familiarize yourself with BJAK's mission, its existing product offerings (especially the insurance platform in Southeast Asia), and its stated values. Understand their approach to technology, AI, and growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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