Lead Brand Designer

📍 Job Overview

Job Title: Lead Brand Designer

Company: Lattice

Location: Remote - US

Job Type: Full-Time

Category: Brand Design / Marketing Operations

Date Posted: March 09, 2026

Experience Level: 7-9+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Leads the creation and execution of high-impact brand systems across digital, print, and physical environments, driving cohesive brand experiences.

• Translates strategic brand initiatives into scalable design systems and assets, ensuring brand consistency and effectiveness across all touchpoints.

• Owns creative development for key marketing and sales enablement initiatives, including campaigns, product launches, web experiences, and experiential events.

• Develops and documents brand guidelines, ensuring consistency while allowing for creative flexibility and adaptation.

• Collaborates cross-functionally with GTM, Product Marketing, and Leadership to align design solutions with business objectives and revenue goals.

📝 Enhancement Note: This role is positioned as a "Lead" within Brand Design, implying significant responsibility for strategic direction, execution, and potentially mentorship. The emphasis on "scalable brand systems," "operational excellence," and "revenue partnership" suggests a strong connection to GTM strategy and the operational aspects of brand management within a growing SaaS company. The role requires a blend of creative leadership and practical execution, with a focus on translating business needs into tangible brand assets.

📈 Primary Responsibilities

• Lead end-to-end design for high-impact brand systems across campaigns, product marketing launches, web experiences, and events.

• Own creative development for experiential initiatives, including industry show environments, large-format graphics, on-site collateral, and vendor production coordination.

• Translate brand strategy into scalable, high-performing design systems and assets across digital and physical touchpoints.

• Prepare production-ready files for print and large-format vendors, ensuring accuracy in bleed, trim, color profiles (CMYK/RGB), and scaling.

• Develop executive-level presentations that translate business narratives into clear visual storytelling, supporting sales enablement and leadership communications.

• Partner cross-functionally with GTM, product marketing, and leadership to develop design solutions aligned to business goals and revenue objectives.

• Contribute to the evolution and documentation of brand guidelines, ensuring consistency while enabling creative flexibility and operational efficiency.

• Identify opportunities to improve workflows, templates, and processes that increase efficiency and unlock higher-level creative thinking.

• Design with a global mindset, ensuring work scales across markets, languages, and channels.

• Provide mentorship and creative guidance to other designers, raising the bar for craft and execution within the brand team.

• Own production-ready files for print vendors, ensuring excellence in large-format graphics, color management (CMYK/RGB), bleed/trim accuracy, and on-site execution quality.

• Develop compelling executive-level presentations and sales enablement decks, translating complex ideas into clear, visually engaging narratives.

📝 Enhancement Note: The responsibilities highlight a dual focus on strategic brand development and tactical execution. The emphasis on "production-ready files," "vendor coordination," and "operational excellence" points to the need for strong project management and process-oriented thinking within the design function. The mention of "revenue partnership" and "sales enablement decks" directly links brand design efforts to GTM success and operational efficiency.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for this level of experience.

Experience: 7–9+ years of brand design experience, with a preference for B2B, SaaS, or multi-product environments. Demonstrated ability to lead complex projects independently from brief to execution.

Required Skills:

• Proven expertise in developing and managing scalable brand systems across digital, print, and physical environments.

• Strong portfolio demonstrating a high level of craft and strategic thinking in brand design.

• Demonstrated expertise in presentation design (Google Slides, Keynote, Figma, PowerPoint), including data visualization and executive storytelling.

• Ability to independently lead complex projects from brief through execution, managing timelines and resources effectively.

• Strategic thinking grounded in business context, customer insights, and performance goals, with an understanding of GTM objectives.

• Clear and concise communicator, capable of articulating design rationale, managing feedback constructively, and aligning diverse stakeholders.

• High craft bar with a pragmatic approach to timelines and constraints, demonstrating operational efficiency.

• Comfort operating in evolving systems and ambiguous problem spaces, with adaptability and resilience.

Preferred Skills:

• Experience with executive-level storytelling and translating complex business narratives into visual formats.

• In-house brand team experience, understanding the dynamics of internal client relationships and scaling operations.

• Experience supporting brand evolution or rebrands within scaling companies.

• Experience building business alignment supporting revenue partnership, scalable systems, and operational excellence.

• After Effects experience for motion graphics.

• Video storyboarding and directing experience.

📝 Enhancement Note: The "Required Skills" are heavily focused on practical application and strategic integration. The preference for B2B/SaaS experience and the explicit mention of "revenue partnership" and "operational excellence" indicate a need for a designer who understands the business impact of their work. The "Preferred Skills" suggest an ideal candidate will have broader creative capabilities and experience in high-growth environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of scalable brand systems across digital, print, and physical environments that demonstrate strategic thinking and execution.

• Examples of end-to-end campaign design, product marketing launches, and web experiences with measurable impact.

• Case studies detailing the process of developing and implementing brand guidelines for consistency and operational efficiency.

• Demonstrations of executive-level presentation design, including data visualization and narrative storytelling for business impact.

• Examples of work for experiential initiatives (e.g., trade show environments, large-format graphics) with a focus on production readiness and execution quality.

Process Documentation:

• Candidates should be prepared to discuss their process for:

  • Translating brand strategy into actionable design systems.

  • Managing projects from brief to production-ready files, including vendor coordination.

  • Developing and documenting brand guidelines to ensure consistency and enable scalability.

  • Improving design workflows and processes for increased efficiency and creative output.

  • Collaborating with cross-functional teams to align design with business objectives.

  • Preparing files for specific print vendors and understanding technical requirements (CMYK/RGB, bleed, trim).

📝 Enhancement Note: The portfolio requirements emphasize not just the final visual output but also the strategic thinking, process, and operational considerations behind the work. Applicants are expected to demonstrate how they manage complex projects, ensure brand consistency, and collaborate effectively to achieve business goals, particularly those related to GTM and revenue.

💵 Compensation & Benefits

Salary Range: The estimated annual cash salary for this role is $126,500 - $158,500 USD.

Benefits:

• Medical insurance

• Dental insurance

• Vision insurance

• Life, AD&D, and Disability Insurance

• Emergency Weather Support

• Wellness Apps

• Paid Parental Leave

• Paid Time Off inclusive of holidays and sick time

• Commuter & Parking Accounts

• Lunches in the Office

• Internet and Phone Stipend

• One-time WFH Office Set-Up Stipend

• 401(k) retirement plan

• Financial Planning

• Learning & Development Budget

• Sabbatical Program

• Invest in Your People Fund

• Incentive stock options (subject to plan terms)

Working Hours: The role is listed as full-time, implying approximately 40 hours per week. Given the remote nature and the "Lead" title, flexibility may be expected, but consistent availability for team collaboration and project delivery is crucial.

📝 Enhancement Note: The salary range provided is specific to the US market and reflects a senior-level designer role. The extensive benefits package is typical for a tech company, with several unique offerings like "Emergency Weather Support" and "Invest in Your People Fund" suggesting a focus on employee well-being and professional development, which can be attractive to operations-minded candidates who value structured support systems.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / SaaS (Software as a Service), specifically focused on People Success platforms.

Company Size: Lattice has over 5,000 customers globally, indicating a significant, growing company with established processes but still potentially agile. The exact employee count isn't specified, but being a "people success platform" and having "5,000+ customers globally" suggests a substantial operation.

Founded: 2016, indicating a relatively young but established company that has scaled significantly since its inception.

Team Structure:

• The Lead Brand Designer will likely be part of the broader Marketing or Brand team.

• This role requires close partnership with GTM (Go-To-Market), Product Marketing, Web, and Brand Leadership.

Methodology:

• Lattice emphasizes data-driven decision-making for people success, which likely extends to their marketing and brand efforts.

• The company focuses on employee development, growth, and engagement, fostering a culture that values continuous improvement and impact.

• Operations will be key to scaling their brand efforts across digital and physical touchpoints, requiring efficient processes and scalable systems.

Company Website: https://lattice.com/

📝 Enhancement Note: Lattice's mission to "build cultures where employees and their companies thrive" suggests a company that values employee well-being and professional growth. For a Brand Designer, this translates to a culture that likely appreciates thoughtful, impactful design that supports employee experience and business objectives. The emphasis on "people-centric companies" and "stronger employee retention, performance, and impact to the bottom line" indicates a direct connection between brand initiatives and overall business success, a key consideration for operations professionals.

📈 Career & Growth Analysis

Operations Career Level: This role is a "Lead" position, signifying a senior individual contributor or potential team lead. It requires significant experience (7-9+ years) and the ability to operate autonomously while also providing mentorship. This level typically involves owning significant projects, contributing to strategic planning, and improving operational processes within the design function.

Reporting Structure: The role partners closely with "marketing, product marketing, web, and brand leadership." The direct reporting line isn't specified but would likely be to a Director or VP of Brand or Marketing.

Operations Impact: The Lead Brand Designer's work directly impacts the company's market perception, GTM effectiveness, and sales enablement. By translating strategy into "thoughtful, scalable design systems" and supporting "revenue partnership" and "operational excellence," this role is critical in shaping how Lattice is perceived by customers, partners, and potential employees, ultimately influencing growth and market share.

Growth Opportunities:

• Leadership Development: The expectation to mentor other designers points towards potential future leadership roles within the brand team.

• Strategic Influence: Contributing to the evolution of brand strategy and guidelines offers opportunities to shape the company's visual identity and brand operations.

• Cross-Functional Impact: Deep collaboration with GTM and Product Marketing allows for broader business understanding and the potential to influence marketing and sales strategies.

• Skill Expansion: Experience with diverse touchpoints (digital, print, experiential, executive presentations) and potential for motion graphics (After Effects) support broad skill development.

• Company Growth: As Lattice continues to scale, opportunities for increased responsibility and ownership in brand operations will likely emerge.

📝 Enhancement Note: This role offers a clear path for career advancement, moving from a senior individual contributor to a potential manager or design strategist. The emphasis on operational efficiency and GTM alignment means that demonstrating strong process management and business acumen will be key to unlocking these growth opportunities.

🌐 Work Environment

Office Type: Fully Remote within the United States.

Office Location(s): Remote - US. Lattice operates globally, but this specific role is designated for candidates within the United States.

Workspace Context:

• Remote Collaboration: Requires strong self-discipline, proactive communication, and proficiency with remote collaboration tools to effectively partner with dispersed teams.

• Digital Toolset: Expectation to utilize a suite of digital design and presentation tools (Figma, Google Slides, Keynote, PowerPoint, potentially After Effects).

• Cross-Functional Interaction: Frequent interaction with various departments (Marketing, Product Marketing, GTM, Leadership) necessitates strong interpersonal and communication skills in a virtual setting.

• Flexibility: While specific working hours aren't detailed beyond the standard 40-hour week, remote roles often offer some flexibility in structuring the workday, provided deadlines and collaborative needs are met.

Work Schedule: Standard full-time, approximately 40 hours per week. The remote nature may allow for some flexibility in daily scheduling, but consistent availability for team meetings and critical project phases is expected.

📝 Enhancement Note: The remote nature of this role necessitates a high degree of autonomy and strong organizational skills. Candidates must be adept at managing their workload and communicating effectively in a virtual environment, ensuring seamless collaboration with teams across different locations and time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio by a recruiter and/or hiring manager to assess qualifications and creative fit.

• Portfolio Review & Discussion: A dedicated session where the candidate presents their portfolio, focusing on key projects, design process, strategic thinking, and operational considerations. Expect questions about how they translate strategy into scalable systems and manage complex projects.

• Skills-Based Assessment: May involve a design exercise or case study, potentially focused on developing brand assets for a campaign, an executive presentation, or a specific GTM initiative. This would assess their ability to apply their skills to Lattice's context.

• Cross-Functional Interviews: Meetings with stakeholders from GTM, Product Marketing, or Brand Leadership to evaluate collaboration skills, communication effectiveness, and alignment with business objectives.

• Final Interview: Potentially with senior leadership to discuss strategic vision, leadership potential, and overall cultural fit.

Portfolio Review Tips:

• Curate for Impact: Select 3-5 strong projects that best demonstrate your ability to lead end-to-end brand systems, execute across digital/print/experiential, and create compelling executive presentations.

• Highlight Process: For each project, clearly articulate the brief, your strategic approach, the design process, challenges faced, solutions implemented, and the measurable outcomes or impact. Emphasize how you ensured scalability and operational efficiency.

• Showcase GTM Alignment: Include examples where your design work directly supported GTM initiatives, product launches, or sales enablement, and be prepared to discuss the business objectives.

• Detail Production Expertise: Specifically call out projects where you prepared files for print vendors, managed color profiles (CMYK/RGB), and ensured accuracy for large-format execution.

• Tell a Story: Frame your portfolio as a narrative of your expertise, demonstrating your journey from understanding business needs to delivering impactful brand solutions.

Challenge Preparation:

• Be prepared for a design challenge that might involve:

  • Developing a visual concept for a new campaign or product launch.
  • Designing an executive-level presentation slide deck that communicates complex data or a business strategy.
  • Outlining how you would approach evolving a brand guideline for a specific scenario.

• Focus on a structured approach: Understand the brief, define objectives, outline your process, present your rationale clearly, and be ready to discuss trade-offs and potential optimizations.

• Practice articulating your design decisions in the context of business goals and operational considerations.

📝 Enhancement Note: The interview process is designed to assess both creative talent and operational capability. Candidates need to demonstrate not only design excellence but also strategic thinking, project management skills, and the ability to collaborate effectively within a GTM-focused organization. The portfolio review is a critical component, requiring a clear demonstration of process and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma (highly probable for collaborative design), Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• Presentation Software: Google Slides, Keynote, PowerPoint (expertise required for executive-level presentations).

• Prototyping/Collaboration: Figma is also used for prototyping and collaboration.

Analytics & Reporting: While not a primary function, understanding how design impacts metrics (e.g., web conversion rates, campaign engagement) is crucial. Familiarity with web analytics tools (e.g., Google Analytics) may be beneficial.

CRM & Automation: Not directly applicable to this role, but an understanding of how brand assets are utilized within marketing automation platforms or CRM systems (e.g., for email campaigns) is helpful.

Other Potential Tools:

• Project Management Tools: Asana, Jira, Trello (for workflow management).

• Version Control: Potentially Git for design assets if integrated into development workflows.

• After Effects (preferred) for motion graphics.

📝 Enhancement Note: Proficiency in design and presentation software is non-negotiable. The emphasis on "scalable brand systems" and "workflow improvement" suggests that candidates who can leverage collaborative tools like Figma and demonstrate an understanding of design operations will be highly valued. Experience with motion graphics is a plus, indicating a desire for a well-rounded creative skillset.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: Designing with the end-user (customer, potential employee) in mind, ensuring clear communication and positive brand experiences.

• Data-Driven Design: Using insights from GTM performance, customer feedback, and market trends to inform design decisions and measure impact.

• Operational Excellence: Prioritizing efficiency, scalability, and consistency in design processes and asset creation to support rapid growth.

• Collaboration & Partnership: Working closely with cross-functional teams to ensure design is integrated with broader business strategies and objectives.

• Continuous Improvement: Proactively identifying opportunities to enhance design workflows, templates, and brand assets for greater effectiveness.

• High Craft & Pragmatism: Maintaining a high standard for design quality while being adaptable to project constraints and timelines.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with GTM, Product Marketing, and Leadership to ensure design solutions are strategically aligned and effectively deployed.

• Feedback Loop: Open to constructive feedback and skilled at articulating design rationale while managing diverse stakeholder perspectives.

• Knowledge Sharing: Contributing to the team's knowledge base through documentation of brand guidelines and best practices, and potentially mentoring junior designers.

• Efficiency Focus: Seeking ways to streamline processes and leverage tools to maximize creative output and impact.

📝 Enhancement Note: The company's values, as inferred from its mission and the role's requirements, point towards a culture that values strategic thinking, practical execution, and strong collaboration. For a designer, this means understanding the "why" behind the work and how it contributes to business objectives, alongside delivering high-quality creative output.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Vision with Business Needs: Effectively translating strategic brand goals into tangible designs that also meet immediate GTM and sales objectives.

• Scaling Design Systems: Ensuring brand consistency and effectiveness across a growing range of digital, print, and experiential touchpoints in a fast-paced environment.

• Managing Ambiguity: Operating within evolving systems and problem spaces, requiring adaptability and proactive problem-solving.

• Cross-Functional Alignment: Navigating diverse stakeholder needs and feedback to achieve cohesive and impactful design solutions.

• Production Complexity: Managing the intricacies of preparing files for various vendors (print, large-format) and ensuring high-quality execution.

Learning & Development Opportunities:

• Strategic Brand Evolution: Opportunity to contribute to significant brand initiatives, potentially including rebrands or major campaign developments.

• Cross-Functional Expertise: Deepening understanding of GTM strategy, product marketing, and sales enablement through close collaboration.

• Leadership & Mentorship: Developing leadership skills by guiding and mentoring other designers.

• Technical Skill Expansion: Potential to learn or deepen skills in areas like motion graphics (After Effects) or advanced presentation design.

• Process Optimization: Leading initiatives to improve design workflows and operational efficiency within the brand team.

📝 Enhancement Note: The challenges presented are typical for a senior design role in a growing tech company, requiring a blend of creative problem-solving and operational rigor. The growth opportunities are substantial, offering a clear path for career progression and skill diversification.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex business strategy into a cohesive brand system. What was your process, and what was the outcome?" (Focus on strategic thinking, process, and impact.)

• "How do you ensure brand consistency across diverse touchpoints, from digital campaigns to physical event spaces?" (Highlight your approach to scalable systems and operational control.)

• "Walk us through a project where you had to balance creative vision with tight deadlines and specific production constraints." (Demonstrate pragmatism, project management, and problem-solving.)

Company & Culture Questions:

• "What excites you about Lattice's mission and its people success platform?" (Research Lattice's product, values, and market position.)

• "How do you see brand design contributing to Lattice's GTM strategy and revenue goals?" (Connect your expertise to business outcomes.)

Portfolio Presentation Strategy:

• Structure: Begin with an overview of your philosophy and experience, then dive into 2-3 key projects. For each project, clearly state the objective, your role, the challenge, your process, the solution, and the measurable impact.

• Focus on Process & Impact: Emphasize the "how" and "why" behind your design decisions, not just the aesthetic. Quantify results where possible (e.g., "This campaign led to a X% increase in engagement," or "Streamlined print production by Y%").

• Highlight Operational Skills: Be ready to discuss your experience with file preparation for vendors, brand guideline documentation, and workflow optimization.

• Engage and Discuss: Treat it as a collaborative conversation. Be prepared to answer questions about your design choices, your problem-solving approach, and how you handle feedback.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of both creative strategy and operational execution. Candidates need to articulate how their design work directly contributes to business objectives, particularly in GTM and revenue generation, and showcase their ability to manage projects efficiently and effectively.

📌 Application Steps

To apply for this operations-aligned brand design position:

• Submit your application through the Greenhouse application link provided on Lattice's careers page.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating scalable brand systems, end-to-end campaign execution, executive presentation design, and experience with print production. Tailor your case studies to highlight strategic thinking, process, and measurable impact relevant to a B2B SaaS GTM environment.

• Resume Optimization: Clearly articulate your 7-9+ years of experience, highlighting achievements in brand strategy, operational excellence, cross-functional collaboration, and driving business impact through design. Use keywords such as "Brand Systems," "GTM," "SaaS," "Operational Excellence," and "Executive Storytelling."

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, strategic rationale, and ability to articulate complex ideas clearly. Prepare to discuss how your work supports business objectives and operational efficiency. Rehearse answers to common behavioral and situational questions related to leadership, problem-solving, and cross-functional collaboration.

• Company Research: Deeply research Lattice's mission, product, target audience, and recent marketing efforts. Understand their positioning as a "people success platform" and how brand design contributes to their growth and market perception. Familiarize yourself with their company values and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.