Lead Brand Designer

📍 Job Overview

Job Title: Lead Brand Designer

Company: Bjak

Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia

Job Type: FULL_TIME

Category: Brand Design, Creative & Media, Marketing

Date Posted: March 1, 2026

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation and evolution of BJAK's brand identity, ensuring visual consistency across all platforms and touchpoints.

• Develop and maintain a robust brand system, translating strategic objectives into compelling visual narratives.

• Drive creative excellence in brand materials, supporting both long-term brand growth and immediate business needs.

• Collaborate cross-functionally with Marketing, Content, Product, and Performance teams to deliver cohesive brand experiences.

• Leverage cutting-edge design tools, including AI-powered solutions, to enhance workflow efficiency and creative output.

📝 Enhancement Note: This role is positioned as a "Lead" within the design function, reporting directly to the Creative Manager. This implies a significant level of ownership, strategic input, and the expectation to guide the brand's visual direction, rather than just executing tasks. The emphasis on "flat organization" and "hands-on contribution" suggests a dynamic, agile environment where individual impact is highly valued.

📈 Primary Responsibilities

• Craft high-impact brand assets, including digital graphics, campaign visuals, and any necessary collateral, that align with and reinforce BJAK's core visual identity.

• Own the development and refinement of BJAK's comprehensive brand system, ensuring its integrity and consistent application across marketing campaigns, product interfaces, and internal communications.

• Act as the primary design liaison, fostering strong collaborative relationships with Marketing, Content, Product, and Performance teams to ensure unified brand messaging and execution.

• Adapt brand expression and visual language to effectively resonate with diverse audience segments, including consumers, business partners, and internal stakeholders.

• Maintain and meticulously update BJAK's brand guidelines, serving as the definitive resource for all visual representation and ensuring a high standard of design craft across all outputs.

• Deliver a high volume of thoughtful and high-quality design work at speed, balancing the demands of agile project timelines with strategic brand development objectives.

• Provide creative and strategic insights to the Creative Manager, contributing to the overarching brand strategy and direction.

📝 Enhancement Note: The responsibilities highlight a dual focus on both strategic brand stewardship (shaping and evolving the brand system, contributing to overall direction) and hands-on execution (creating engaging materials, delivering fast work). This indicates the need for a designer who can operate at both a tactical and strategic level within the brand team.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Branding, or a related field is typically expected for a Lead role, though equivalent practical experience will be strongly considered.

Experience: Minimum of 5 years of progressive experience in brand design, graphic design, or a closely related creative field, with a demonstrated track record of leading brand initiatives and delivering high-quality visual assets.

Required Skills:

• Brand Identity & Systems: Deep understanding and proven ability to create and manage cohesive brand identities and robust visual systems that communicate effectively.

• Visual Storytelling: Expertise in translating brand narratives and strategic messaging into compelling visual content.

• Design Craftsmanship: A keen eye for detail, typography, color theory, and layout, ensuring exceptional quality in all design outputs.

• Cross-functional Collaboration: Proven ability to work effectively with diverse teams (Marketing, Product, Content, Performance) to achieve shared goals.

• Adobe Creative Suite: Mastery of industry-standard design software, including Photoshop, Illustrator, and InDesign.

• Figma Proficiency: Advanced skills in Figma for UI/UX design, prototyping, and collaborative design workflows.

• Motion Design Tools: Proficiency in After Effects and/or Premiere Pro for creating dynamic and engaging motion graphics and video content.

• AI Tool Integration: Demonstrated interest and ability to leverage AI tools to enhance design workflows, improve efficiency, and explore new creative possibilities.

Preferred Skills:

• Experience in fast-paced startup environments or performance marketing design.

• Basic proficiency in motion graphics, sound editing, or simple VFX.

• Experience with design system frameworks, template creation, and brand asset library management.

📝 Enhancement Note: The requirement for proficiency in both Adobe Creative Suite and Figma, alongside motion tools and AI, suggests a modern design stack. The "Nice to Have" section points towards specific industry nuances that would make a candidate stand out, particularly experience in performance marketing and startup environments, which aligns with BJAK's description of building "superior application platforms" and expanding into "emerging use cases."

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Storytelling Showcase: A dedicated section demonstrating how you've developed and executed brand narratives across different projects, illustrating strategic thinking and creative problem-solving.

• Visual Systems Demonstration: Examples of building and maintaining brand systems, including style guides, component libraries, or pattern applications that ensure consistency.

• Cross-functional Project Examples: Case studies that highlight collaboration with other departments (e.g., marketing, product) and showcase how design supported broader business objectives.

• High-Quality Execution: A clear display of superior design craft, attention to detail, and a strong aesthetic sensibility across a variety of mediums.

• Impact & Results: Where possible, include metrics or qualitative feedback demonstrating the impact of your design work on brand perception, user engagement, or business goals.

Process Documentation:

• Workflow Design: Illustrate your process for approaching a new design project, from brief interpretation and research to concept development and final delivery, emphasizing efficiency and strategic alignment.

• Iteration and Feedback: Showcase how you incorporate feedback and iterate on designs, particularly in a fast-paced environment, demonstrating adaptability and a commitment to continuous improvement.

• Tool Integration: Briefly explain how you integrate various design tools (Adobe Suite, Figma, motion tools, AI) into your workflow to achieve optimal results.

📝 Enhancement Note: For a Lead Brand Designer role, the portfolio is paramount. It needs to go beyond just showcasing pretty pictures; it must demonstrate strategic thinking, process, and a tangible impact on brand development and business goals, especially within a fast-paced, tech-oriented company.

💵 Compensation & Benefits

Salary Range: For a Lead Brand Designer with 5-10 years of experience in Malaysia, particularly in the Klang Valley (Bandar Utama/Petaling Jaya), a competitive salary range would typically fall between MYR 7,000 to MYR 12,000 per month. This estimate is based on industry benchmarks for senior creative roles in tech and financial services sectors in Malaysia, considering the company's focus on innovation and its regional presence.

Benefits:

• Health Insurance: Comprehensive medical coverage, including hospitalization and outpatient benefits, crucial for employee well-being.

• Performance Bonuses: Potential for annual bonuses tied to individual and company performance, aligning employee success with business outcomes.

• Professional Development: Opportunities for training, workshops, and conferences to enhance design skills, particularly in emerging areas like AI in design.

• Employee Stock Options/Grants: Possibility of equity participation, reflecting the company's "flat organization" and "hands-on contribution" ethos, allowing employees to share in the company's success.

• Leave Entitlements: Generous annual leave, sick leave, and other statutory leave periods to ensure work-life balance.

• Team Events & Socials: Regular opportunities for team building and social interaction to foster a strong company culture.

Working Hours: A standard 40-hour work week is typical, with flexibility often provided to accommodate project deadlines and individual work styles within the on-site environment. The company emphasizes "delivering fast, thoughtful design work" which may involve occasional extended hours during critical project phases, but this is usually balanced with autonomy.

📝 Enhancement Note: The salary range is estimated based on typical compensation for senior design roles in the Malaysian tech/startup scene in areas like Selangor. Benefits are inferred from standard competitive offerings for full-time employees in such companies, with particular emphasis on professional development and potential equity, aligning with the company's described culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically, application platforms, insurtech, and leveraging AI for business solutions). BJAK operates within a rapidly evolving sector that requires agility, innovation, and a forward-thinking approach. The company's mission to build "superior application platforms globally" and its focus on AI integration indicate a strong emphasis on technological advancement and market disruption.

Company Size: BJAK is described as having a "densely talented, highly motivated" team within a "very flat organization." While the exact number of employees isn't specified, this suggests a growing, potentially mid-sized company that values direct contribution and minimizes hierarchical layers. This operational structure often fosters a collaborative and fast-paced environment where individuals can have a significant impact.

Founded: The company develops superior application platforms globally. While the founding date isn't explicitly provided, the description of developing the "first and leading insurance platform in Southeast Asia" and its current expansion into AI-integrated applications suggests a company with a proven track record and a strategic vision for future growth.

Team Structure:

• Design Team: The Lead Brand Designer reports to the Creative Manager, indicating a structured creative department. However, the "flat organization" principle suggests that communication and collaboration flow freely across departments, not just vertically.

• Cross-functional Integration: The role emphasizes close collaboration with Marketing, Content, Product, and Performance teams. This means the design team is deeply integrated into broader business initiatives, rather than operating in a silo.

• Hands-on Contribution: All team members are expected to be hands-on and contribute directly. For the Lead Brand Designer, this means not only strategic leadership but also active participation in execution and day-to-day design tasks.

Methodology:

• Engineering & Product Excellence: BJAK prioritizes excellence in engineering and product development. This ethos likely extends to design, demanding a high standard of craft, functionality, and user-centricity.

• Data-Driven Insights: While not explicitly stated for design, the company's mission implies a data-informed approach to business decisions. Design work will likely need to be substantiated with rationale and, where possible, measured for impact.

• Agile & Iterative: The need to "deliver fast, thoughtful design work" and support "immediate business needs" points towards an agile methodology, where rapid iteration and adaptation are key.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK's description points to a company culture characterized by high talent density, flat hierarchy, and a strong focus on product and engineering excellence. For a designer, this means an environment where innovation is encouraged, collaboration is key, and individual contributions are highly visible and impactful. The emphasis on AI suggests a forward-looking, tech-centric organization.

📈 Career & Growth Analysis

Operations Career Level: This role is at a "Lead" level within the Brand Design function. It signifies a transition from individual contributor to a position of influence, requiring not only advanced design skills but also the ability to guide strategy, mentor others (potentially indirectly through setting standards), and contribute to the overall creative direction of the company. The role demands a balance between hands-on execution and strategic brand leadership.

Reporting Structure: The Lead Brand Designer reports directly to the Creative Manager. This provides a clear reporting line and a direct connection to higher-level creative strategy and decision-making. Collaboration is expected to be broad, engaging with Marketing, Product, Content, and Performance teams.

Operations Impact: The Lead Brand Designer's work will directly influence BJAK's market perception, brand recognition, and customer acquisition/retention efforts. By shaping a consistent and compelling visual identity, the role supports all go-to-market strategies, product launches, and internal communications, ultimately contributing to revenue growth and business success through enhanced brand equity and user engagement.

Growth Opportunities:

• Strategic Leadership: Opportunity to deepen involvement in brand strategy development, potentially moving towards a Brand Manager or Head of Design role as the company scales.

• Skill Specialization: Potential to specialize further in areas like motion graphics, AI-driven design, or design systems management, given the company's forward-looking approach.

• Cross-functional Exposure: Gaining deeper insights into marketing, product development, and performance analytics, which can lead to broader career paths within the tech industry.

• Mentorship: As a lead, there's an implicit opportunity to mentor junior designers or guide external agencies, developing leadership and management skills.

📝 Enhancement Note: The "Lead" title is crucial here. It suggests a role that is beyond senior individual contributor and implies leadership potential, strategic input, and ownership. The growth opportunities listed are aligned with this progression, moving from execution to strategy and potential management.

🌐 Work Environment

Office Type: The role is on-site in Bandar Utama, Petaling Jaya. This suggests a professional office setting conducive to in-person collaboration, ideation, and focused work. Companies with a "flat organization" often design their physical spaces to encourage interaction and cross-functional communication.

Office Location(s): Bandar Utama, Petaling Jaya, Selangor, Malaysia. This is a well-established commercial hub in the Klang Valley, offering good accessibility and a vibrant business environment.

Workspace Context:

• Collaborative Spaces: Expect an environment that facilitates teamwork, with meeting rooms, breakout areas, and potentially open-plan workspaces designed for spontaneous interaction between design, marketing, and product teams.

• Technology & Tools: Access to the necessary hardware and software, including high-performance workstations, relevant design software (Adobe Creative Suite, Figma, motion tools), and potentially emerging AI design platforms.

• Dynamic Culture: A work environment that reflects BJAK's mission of building superior application platforms and embracing AI, likely characterized by innovation, speed, and a focus on continuous improvement.

Work Schedule: A standard full-time schedule (likely 40 hours/week) is expected, with the on-site nature facilitating direct collaboration. While flexibility may be offered, the emphasis on delivering fast work suggests a need for availability during core business hours and potentially occasional extended periods for critical project deadlines.

📝 Enhancement Note: The on-site requirement in a specific Malaysian business district implies a need for the candidate to be physically present and integrated into the office culture. The description of a "flat organization" and "hands-on contribution" suggests the workspace will likely support collaboration and direct team interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative output.

• Portfolio Presentation & Interview: A session where you present your portfolio, discussing key projects, design process, and how you've applied brand strategy and systems. This is a critical stage for demonstrating your thought process, problem-solving skills, and ability to articulate your design decisions. Expect questions about your experience with cross-functional collaboration and your approach to balancing speed with quality.

• Skills Assessment/Creative Challenge: Potentially a short design exercise or a more in-depth case study related to BJAK's brand or a hypothetical marketing challenge, to evaluate your practical design skills, strategic thinking, and ability to work under pressure.

• Team/Manager Interviews: Meetings with the Creative Manager and potentially other key stakeholders (e.g., Marketing Lead, Product Lead) to assess cultural fit, communication style, and strategic alignment.

• Final Interview: Likely with senior leadership to discuss overall fit, long-term vision, and strategic contribution.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your capabilities as a Lead Brand Designer, focusing on brand identity, system development, and impactful campaigns.

• Tell a Story: For each project, clearly articulate the problem, your role, your process (research, ideation, execution), the tools used, the challenges faced, and the final outcome/impact. Quantify results whenever possible.

• Highlight Brand Systems: Showcase your understanding and application of brand guidelines and design systems. Demonstrate how you ensure consistency and scalability.

• Showcase Collaboration: If possible, include projects where you collaborated closely with other teams, explaining your role in that partnership.

• Prepare for AI Discussions: Be ready to discuss your interest and any experience with AI tools in design, and how you see them fitting into your workflow.

• Practice Your Presentation: Rehearse your portfolio walkthrough to ensure it's concise, engaging, and flows logically. Be prepared for in-depth questions.

Challenge Preparation:

• Understand BJAK: Research BJAK's current brand, its mission, its products (insurance platform, AI applications), and its target audience.

• Brand Thinking: Prepare to discuss your thoughts on brand identity, visual systems, and how you'd approach evolving or maintaining a brand in a fast-paced tech environment.

• Problem-Solving: Anticipate design challenges related to marketing campaigns, product integration, or creating cohesive experiences across different platforms. Focus on articulating your problem-solving approach.

📝 Enhancement Note: The emphasis on a portfolio presentation and potential creative challenge indicates that BJAK values practical demonstration of skills and strategic thinking. Preparing to discuss AI tools is crucial given the company's stated focus.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for a wide range of graphic design tasks, including print, digital, and illustration. Proficiency expected in Photoshop, Illustrator, and InDesign.

• Figma: A leading collaborative interface design tool, crucial for UI/UX design, prototyping, and team-based design workflows. Mastery is expected for this role.

• Motion Design Software: After Effects for creating motion graphics, animations, and visual effects. Premiere Pro for video editing and post-production.

Analytics & Reporting: While not directly a design tool, understanding how design impacts performance is key. Familiarity with analytics platforms (e.g., Google Analytics, Mixpanel) or reporting dashboards might be beneficial for understanding design's contribution to KPIs.

CRM & Automation: Not directly applicable for a brand designer, but awareness of how marketing automation platforms (e.g., HubSpot, Marketo) utilize brand assets can be helpful for asset creation and templating.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, Figma, and motion tools (After Effects, Premiere Pro) clearly defines the core technical requirements. The "interest or experience using AI tools" is a significant differentiator and indicates a forward-thinking tech stack.

👥 Team Culture & Values

Operations Values:

• Excellence & Craftsmanship: A commitment to high-quality design and continuous improvement, reflecting the company's focus on "engineering and product excellence."

• Collaboration: A strong emphasis on working effectively with cross-functional teams, breaking down silos to achieve unified brand experiences.

• Ownership & Accountability: Taking initiative and responsibility for one's work, demonstrating a proactive and results-oriented mindset.

• Innovation & Curiosity: An eagerness to explore new design trends, technologies (especially AI), and creative approaches to stay ahead.

• Efficiency & Speed: The ability to deliver high-quality work quickly and adapt to fast-paced project demands, supporting immediate business needs.

Collaboration Style:

• Integrated Teamwork: Expect a highly collaborative environment where designers work closely with marketing, product, and content teams, participating in brainstorming sessions and providing design input early in project lifecycles.

• Feedback-Driven: A culture that embraces constructive feedback for iteration and improvement, with open communication channels for sharing ideas and critiques.

• Knowledge Sharing: Opportunities to share best practices, new techniques, and insights within the design team and with other departments, fostering collective growth.

📝 Enhancement Note: The company values are inferred from their description of the team ("densely talented, highly motivated," "flat organization," "hands-on") and their mission ("superior application platforms," "contributing positively"). These suggest a culture that prioritizes high performance, collaboration, and innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The requirement to "deliver fast, thoughtful design work" while maintaining "strong craft and consistency" presents a constant challenge. Successfully navigating this requires efficient workflows, clear prioritization, and effective time management.

• Evolving Brand Landscape: Keeping BJAK's visual identity fresh and relevant in the rapidly changing tech and AI landscape, while adhering to established brand guidelines.

• Cross-functional Alignment: Ensuring consistent brand application across diverse teams with potentially different priorities and design understandings.

• Integrating AI Seamlessly: Effectively incorporating AI tools into the design process without compromising creative integrity or quality, and staying ahead of technological advancements.

Learning & Development Opportunities:

• AI in Design: Deep dive into leveraging AI tools for ideation, asset generation, workflow automation, and exploring new creative frontiers.

• Brand Strategy: Opportunity to contribute more significantly to the strategic development of the BJAK brand, potentially leading to higher-level brand management roles.

• Performance Marketing Design: Gaining specialized experience in designing for high-conversion marketing campaigns, a key "nice to have" area.

• Motion Graphics & VFX: Developing advanced skills in animation and visual effects, enhancing the impact and dynamism of brand communications.

📝 Enhancement Note: The challenges listed are common in fast-paced tech environments. The growth opportunities are aligned with the company's stated focus on AI and the potential for career progression within a growing organization.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving BJAK's brand system to incorporate AI-generated visuals while maintaining brand integrity?" (Focus on your process for integrating new tech, balancing innovation with consistency.)

• "Describe a time you had to balance rapid design delivery with maintaining high-quality craft. What was your strategy, and what were the outcomes?" (Prepare a specific example demonstrating your ability to manage speed and quality.)

Company & Culture Questions:

• "What excites you most about BJAK's mission and its focus on AI?" (Showcase your research and genuine interest in the company's vision.)

• "How do you see yourself contributing to our flat organizational structure and hands-on culture?" (Emphasize your proactive nature, willingness to contribute across roles, and collaborative spirit.)

Portfolio Presentation Strategy:

• Start with the 'Why': Begin each project by clearly stating the business objective or problem you were tasked with solving.

• Show, Don't Just Tell: Use visuals effectively to demonstrate your design solutions. For brand systems, show how elements are applied in context.

• Elaborate on Process: Detail your thought process, research, ideation, and iteration stages. Explain the rationale behind your design choices.

• Highlight Collaboration: If a project involved significant teamwork, explain your role and how you navigated interdependencies.

• Quantify Impact: Whenever possible, present data (e.g., increased engagement, improved conversion rates, brand recall improvements) to demonstrate the tangible results of your work.

• Discuss AI Integration: Be prepared to talk about your experience or interest in AI tools and how they can enhance design workflows, referencing specific examples or potential applications for BJAK.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, practical application of skills, collaborative ability, and an understanding of BJAK's unique culture and technological focus, particularly AI.

📌 Application Steps

To apply for this Lead Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio prominently features projects that demonstrate strong brand identity development, visual system creation, and high-quality design execution. Tailor your selection to highlight experience relevant to tech companies and AI initiatives.

• Resume Optimization: Update your resume to emphasize your 5+ years of experience, proficiency in Adobe Creative Suite, Figma, and motion tools, and any experience with AI in design. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on articulating your design process, strategic thinking, and collaborative approach. Be ready to discuss your understanding of BJAK's mission and its AI focus.

• Company Research: Thoroughly research BJAK's website, mission, and recent activities. Understand their product offerings (insurance platform, AI applications) and target markets to demonstrate genuine interest and informed perspective during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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